YouSaid · the spoken record

Lila Snyder

lines on the record: 94
first: 2022-11-29
most recent: 2022-11-29
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“I think that we're in a really exciting place, right? We talk about sound and great sound being at risk. So you think about, you know, we used to sit in our home or sit in our car and listen to music or watch movies in a very controlled environment. And now we're taking in content of all different formats, right? Some recorded on your phone in a quick video and some very professionally created. And we're consuming that content in all sorts of harsh environments. And so we're going to continue to innovate in these spaces around taking out the noises you don't want to hear, creating these great immersive lifelike audio experiences and playing with AI and helping you manage your environment with hearing the things that you want. And I think there's a lot of exciting potential in that space. And I think there's going to be a lot of cool stuff coming from Bose.”
2022-11-29 · Decoder with Nilay Patel · How Bose compete with AirPods — and why it’s in more cars than ever, with CEO Lila Snyder · IDENTIFIED FROM THE TRANSCRIPT
“Interesting. I think there are some consumers that may never take to it, right? It just may not sound right to them. They may not like it. And I think others are going to love it. So it's one of those things that may be a little bit polarizing. I think we probably don't know yet because it's going to get interesting when the creators start creating music in a spatialized format, right? Whenever you take something that was recorded in one way and then change its format, that's great. But when you really get the shift in the experience is when the creators themselves are creating the content, the music in that format. And you certainly see that with movies, right? Movies that are created with Atmos are a different experience than those that are rendered that way in backward compatible. I think the jury's still out. I think we're excited about the experiences. I think that it always will hinge on whether the content created is exciting enough to get.”
2022-11-29 · Decoder with Nilay Patel · How Bose compete with AirPods — and why it’s in more cars than ever, with CEO Lila Snyder · IDENTIFIED FROM THE TRANSCRIPT
“I think we need to support the content that our consumers want to listen to, right? So we're thinking about the experience that the customer wants and making sure that we're able to create that.”
2022-11-29 · Decoder with Nilay Patel · How Bose compete with AirPods — and why it’s in more cars than ever, with CEO Lila Snyder · IDENTIFIED FROM THE TRANSCRIPT
“Tech speak and may or may not actually know what that means or what it is. I think spatial audio is similar. I think it's a term that the industry uses, but average consumers don't quite understand what that means. And I actually think a lot of companies that use the term mean different things. And so part of our challenge is going to be as we bring those products to market, how do we talk about them in a way that we're talking about what the experience actually is, not what the buzzword is.”
2022-11-29 · Decoder with Nilay Patel · How Bose compete with AirPods — and why it’s in more cars than ever, with CEO Lila Snyder · IDENTIFIED FROM THE TRANSCRIPT
“Dolby Atmos, where everyone has to have it, even though they're not quite sure what it is or what they're getting. And so for us at Bose, we thought about that problem a lot and we said, look, we've created something we call true space, which allows you on the 95% or so of content that's not coming through as at most to your ears. We've created an algorithm that allows you to have that spatial audio, that utmost experience, even if the content is an atmos. Because what we don't want is consumers to buy a Bose soundbar that is made for Dolby Atmos and then sit in their house and think, and I'm here it don't get it. Then they think, okay, well, this isn't a very good sound bar. The reality is the content is not. So we're creating an atmos experience even if the content isn't that. And so I think it's a good example of where consumers latch on to a tech spec.”
2022-11-29 · Decoder with Nilay Patel · How Bose compete with AirPods — and why it’s in more cars than ever, with CEO Lila Snyder · IDENTIFIED FROM THE TRANSCRIPT
“It's interesting actually because I think in some ways the industry latches onto these words and consumers don't actually necessarily know what the words mean, but you have to have it. I'm going to use Atmos at the moment as an example of that. So no one right now wants to buy a soundbar that doesn't support Dolby Atmos, which is, I get it. I totally understand it. But if you actually think about the content that you're consuming, I think right now it's under 5% of the content. I could be off by a percentage point or two, but under 5% of the content that is actually getting to deliver to consumers is at most content. And it's a combination of, you know, we haven't made all the content in atmos yet, but it's more so about the configuration. You have to have the right TV and the right cabling and the right setup in order for the atmos content to actually reach your ears. And so sometimes we get enamored with an idea.”
2022-11-29 · Decoder with Nilay Patel · How Bose compete with AirPods — and why it’s in more cars than ever, with CEO Lila Snyder · IDENTIFIED FROM THE TRANSCRIPT
“I think that what I hear in our R&D lab sounds amazing. And we are committed to bringing a product to the market when we think it is a Boseworthy experience. And so I think that there is a ton of potential for spatial audio, particularly when you think about headphones. We're already seeing it in, you know,”
2022-11-29 · Decoder with Nilay Patel · How Bose compete with AirPods — and why it’s in more cars than ever, with CEO Lila Snyder · IDENTIFIED FROM THE TRANSCRIPT
“I think we're looking across all the possibilities. And remember, it's a whole stack. It's not just the Android piece at the top. There's the chipset and the stack that sits underneath that. We're looking at that entire ecosystem. We are in active conversations across those that we think are going to matter the most. everyone else, we're going to have to place a few bets. And be as agile as possible in the transition.”
2022-11-29 · Decoder with Nilay Patel · How Bose compete with AirPods — and why it’s in more cars than ever, with CEO Lila Snyder · IDENTIFIED FROM THE TRANSCRIPT
“Have to ask you once again about platform vendors. I feel like I keep asking about this. Google is really aggressive in the auto space. More and more people are moving to Android Auto or forking Android in the case of Stellantis. Do you see that as the thing that you need to spend the most energy on? Or are you saying there's going to be a thousand different platforms and we're going to be everywhere?”
2022-11-29 · Decoder with Nilay Patel · How Bose compete with AirPods — and why it’s in more cars than ever, with CEO Lila Snyder · IDENTIFIED FROM THE TRANSCRIPT
“I think it forces you to innovate how you build to make it as easy as possible to connect in. And so the way that we architect our solutions, the more that we can create that is common and then the connection and the porting into those systems becomes a pipe, but not a complete rebuild, that's the key. So it's an architecture solution and a forward thinking about how you build that architecture where the magic is.”
2022-11-29 · Decoder with Nilay Patel · How Bose compete with AirPods — and why it’s in more cars than ever, with CEO Lila Snyder · IDENTIFIED FROM THE TRANSCRIPT
“Yes and in some cases, right, we're porting into those systems. And yes, you have to do that differently. In some cases, they're not that consolidated yet. And so it could be our own amplifier. It could be a competitive compute box. It could be something that you just described, right? So every flavor you could imagine exists right now. And I think we know just based on how Other markets have evolved over time that this will consolidate down the road, but between here and there being agile and nimble and able to work across different platforms is the key to success and that's what we're focused on.”
2022-11-29 · Decoder with Nilay Patel · How Bose compete with AirPods — and why it’s in more cars than ever, with CEO Lila Snyder · IDENTIFIED FROM THE TRANSCRIPT
“That evolution is alive and well, as you know, it's happening, right? We're seeing an incredible transformation in the automotive space. And we're certainly right in the middle of all of that. We are very clear on what we do, right? We're very clear on how that's been delivered in the past. Every OEM is moving at a different pace to this new world of up integration where the compute is more centralized, as you described. And so the pacing of it is different. And so the challenge for us is just making sure that we're building for the future and can kind of support them along the way. It does mean we need to be flexible and we need to be able to adjust. We have our own platforms, right? We're building our software on our own platforms and being able to port those platforms into a variety of scenarios that is sure to evolve with our OEM partners is part of what we need to do and part of what we're focused on.”
2022-11-29 · Decoder with Nilay Patel · How Bose compete with AirPods — and why it’s in more cars than ever, with CEO Lila Snyder · IDENTIFIED FROM THE TRANSCRIPT
“So it's probably both. I mean, automakers are always thinking about how to create better and different value propositions, just like any B2B business, right? We're constantly talking to folks in the market about what we're doing and what they're looking for and who their customer is and finding these great opportunities to partner. So we think there's a lot of opportunity in this space and we're certainly out there going after it. But we also see, as I said, new applications of our technology in the car that create opportunities for new revenue streams like active sound management that I described before. So it's a bit of both.”
2022-11-29 · Decoder with Nilay Patel · How Bose compete with AirPods — and why it’s in more cars than ever, with CEO Lila Snyder · IDENTIFIED FROM THE TRANSCRIPT
“What grows that business and on what cadence, right? Is it every five years Volkswagen group is going to reopen the audio contract and there's a bunch of RFPs and you go out and do it? Or is it we're layering more and more technology into the car and the our revenue per vehicle is going up?”
2022-11-29 · Decoder with Nilay Patel · How Bose compete with AirPods — and why it’s in more cars than ever, with CEO Lila Snyder · IDENTIFIED FROM THE TRANSCRIPT
“Things in this kind of area of active sound management, right? How do we take away the offensive sounds in the car? A quiet cabin is a more luxurious cabin, right? And for our purposes, a quiet cabin allows you to really experience that lifelike audio. So we see them as the yin and yang together, just like we would say in a headphone. You need that great noise cancellation to create the palette for the audio. We talk about technology. We demonstrate technology. Demonstrate things that are near in and far out and we get a lot of great feedback from our OEM partners and that allows us to focus on the right innovation that we then drive forward.”
2022-11-29 · Decoder with Nilay Patel · How Bose compete with AirPods — and why it’s in more cars than ever, with CEO Lila Snyder · IDENTIFIED FROM THE TRANSCRIPT
“Technology, right? We compete on how it sounds, the innovation. There are so many new and different things that you can do now with technology in the car. It's really changing rapidly, right? So you think about bringing Dolby Atmos experiences into cars and how that's happening. We're also taking noise cancellation into the car, right? So there's another aspect now, which is not just the audio system, but particularly with electric vehicles becoming more and more prevalent. suddenly without an internal combustion engine, all the other sounds in the car come to life. And you realize just how loud the tires on the road are or just how loud the wind noise is or the HVAC system in the car. And so we've taken our noise cancellation expertise and brought it to the car and implementing road noise control systems with cars, the ability to take out that annoying road noise sound. And so many other”
2022-11-29 · Decoder with Nilay Patel · How Bose compete with AirPods — and why it’s in more cars than ever, with CEO Lila Snyder · IDENTIFIED FROM THE TRANSCRIPT
“I love those people. You are our people. That's awesome. That, you know, changed 40 years ago, right? That Cadillac and Dr. Bose got together and said, okay, why are we making consumers do this in the aftermarket? Why don't we just create something that's designed for this really special car? And so that sort of launched this market. When we go talk to our”
2022-11-29 · Decoder with Nilay Patel · How Bose compete with AirPods — and why it’s in more cars than ever, with CEO Lila Snyder · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, so it's probably important to mention that Dr. Bose and Bose also invented this category. So 40 years ago in a Cadillac was the first time there was a premium audio system in a car, right? You can probably remember back to the time where you went to the car audio store and you bought all the components and then you retrofitted a nice audio system into your car.”
2022-11-29 · Decoder with Nilay Patel · How Bose compete with AirPods — and why it’s in more cars than ever, with CEO Lila Snyder · IDENTIFIED FROM THE TRANSCRIPT
“Right. I look across the auto industry, these deals are everywhere. I have a Ford with a Bang and Olison system. My friend Eza Mercedes with a Bermister system. Jeep has Macintosh. Like they're everywhere. Everyone is doing it all the time. Harmon Carden has a huge business here. How do you go make the sale? What does that pitch look like?”
2022-11-29 · Decoder with Nilay Patel · How Bose compete with AirPods — and why it’s in more cars than ever, with CEO Lila Snyder · IDENTIFIED FROM THE TRANSCRIPT
“These amazing sound experiences based on that geometry of the car, based on how many speakers that the team has decided to put in the car, and then the tuning of that car to have kind of this perfect system coming off of the assembly line. So we are doing a ton of work. you know a tier one supplier so we're working directly with our automotive partners to both design develop and then launch those products into market so it is a very deep partnership with a lot of innovation inside of it”
2022-11-29 · Decoder with Nilay Patel · How Bose compete with AirPods — and why it’s in more cars than ever, with CEO Lila Snyder · IDENTIFIED FROM THE TRANSCRIPT
“That is absolutely not what we're doing. So you'll never see a Bose logo in a car that's not a sound system that we didn't create. You know, it's funny. This morning I was down twice a year. Our research team in automotive does a really big show and tell, and I was down this morning doing all of the show and tell of the research that's happening. And it's just amazing what our teams are creating. And so every Bose sound system in a car is uniquely designed for that car. The great thing about automotive is you have a known set of dimensions and fixed passengers, right? Living rooms are complicated because they're all different sizes and people sit in different places and you can never really predict that. The great thing about a car is we know the dimensions of that particular vehicle and we know exactly where people are going to sit. And so there's a ton of research and work that our team does to create.”
2022-11-29 · Decoder with Nilay Patel · How Bose compete with AirPods — and why it’s in more cars than ever, with CEO Lila Snyder · IDENTIFIED FROM THE TRANSCRIPT
“I don't think we know yet. We haven't done those experiments yet, so I think you've got to put something out there like BMW is doing and see what resonates. I think that this is a test and learn situation, right? And sometimes the things that you imagine are going to create value and that customers are really going to want to pay extra for don't turn out to be the things. Other things might be that you would have never thought about. And so I think that ultimately this will end up being a test and learn situation for most companies, including us, to sort of understand what consumers get real value out of and how we think about bringing that to market. So I think there's a long road in front of us to figure this out. And I think it's going to take a little bit of evolution to get there.”
2022-11-29 · Decoder with Nilay Patel · How Bose compete with AirPods — and why it’s in more cars than ever, with CEO Lila Snyder · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, it's a great question, and it's one that's here today, right? We're already doing a lot of the things that you just described over the year updates and backward compatibility and new iOS, all of that stuff, right? So that has been the change that's been ongoing over the last several years. So it's certainly something that we talk about and we think about. You've got to have the customer value to create that ongoing model. And so what is that going to be? We certainly have a lot of ideas and we're thinking about it and testing it. You see it now happening in automotive, starting to happen in automotive. So we think it's interesting there as well, right? Are there features and functionality that maybe not everybody wants or needs but is highly valuable to some? And can we deliver that in an over-the-air capability that could lead to a subscription model? We're for sure thinking about that.”
2022-11-29 · Decoder with Nilay Patel · How Bose compete with AirPods — and why it’s in more cars than ever, with CEO Lila Snyder · IDENTIFIED FROM THE TRANSCRIPT
“Other side of this, especially for consumer products, is as you layer more and more software into a product, you layer more and more recurring costs, right? You've got to keep the software updated. You've got to run some cloud servers for whatever back-end thing is happening. You've got to update the app for iOS 25 or whatever is going to come out to make sure that the functionality in the user interface is still there. Are you thinking about recurring revenue like subscription headphones? Because that's how most companies have solved that cost problem is by saying we're actually going to pass the cost on to you. We'll deliver more features to you over time. But now you got to pay five bucks a month or 25 bucks a month or whatever. Headphones for the most part have not started doing that. But as you add more software, more capability and particularly more AI capability, you are going to have to run a bunch of servers and pay for people to use the products. How do you solve?”
2022-11-29 · Decoder with Nilay Patel · How Bose compete with AirPods — and why it’s in more cars than ever, with CEO Lila Snyder · IDENTIFIED FROM THE TRANSCRIPT
“Not, we shouldn't put it in, right? It's not creating value. So we think about that question in the macro, but also in the micro decisions that we're making as we're bringing products to market.”
2022-11-29 · Decoder with Nilay Patel · How Bose compete with AirPods — and why it’s in more cars than ever, with CEO Lila Snyder · IDENTIFIED FROM THE TRANSCRIPT
“You think about what earbuds do today versus what they did five years ago or seven years ago or ten years ago, even when they were wired, I think the jobs that they're doing are increasing, right? And part of that is kind of all the dimensions that you said, right? Longer battery life, higher compute, the ability to do more jobs. I think the value changes over time as you're able to create more value in them. So if you think about the frames, today they play music, but down the road, they could do other things as well. And so it's how those things evolve to create value. Ultimately, that's always what we're doing in a consumer business, right? You've got to create products that have enough value for the consumer that they want to pay for what it costs to make them and make a little bit of money on the back end of that. So, you know, that customer value equation we're always thinking about and wrestling with in the minute details, right? Like does this one thing that we're adding, is that cost worth it to the customer? Because if it's”
2022-11-29 · Decoder with Nilay Patel · How Bose compete with AirPods — and why it’s in more cars than ever, with CEO Lila Snyder · IDENTIFIED FROM THE TRANSCRIPT
“When I think about computers, which I think about a lot, I think it's obvious, one of the things that happens with computers, you have to, especially mobile ones, is you have to care for them. So a cell phone is a remarkably needy object in our lives, right? You've got to pay a service fee to give it connectivity, the battery's always dying, you can't drop it. One of the reasons most wearables fail is the cost. Sunglasses of speakers, and then they kind of do one thing they play music at you when there's music, otherwise, you're just wearing some sunglasses and hopefully they're cool enough for you to wear all the time. Do you think that value equation has to change dramatically?”
2022-11-29 · Decoder with Nilay Patel · How Bose compete with AirPods — and why it’s in more cars than ever, with CEO Lila Snyder · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, we have, but we're still thinking about it's early. The frames are a great exploration. People love them. And we're continuing to look for what might be a better solution down the road.”
2022-11-29 · Decoder with Nilay Patel · How Bose compete with AirPods — and why it’s in more cars than ever, with CEO Lila Snyder · IDENTIFIED FROM THE TRANSCRIPT
“I would think about open your audio as an experimentation stage, right? We've had frames, we had the sport open earbuds. There was an earlier product that we had, which you kind of wore around your neck and it created an open air experience. And what we found is that there are very passionate fans of these products, right? There are people for whom these are really important. I think of it as a technology that is still evolving and kind of figuring out what are the benefits of that open-ear technology and how do we help create form factors that make sense for consumers. And that's something that we're actively researching and looking at. But there's something about transparency, not just transparency mode where I have something stuffed in my ear and I'm able to hear, but actually having transparency and the ability to have an audio experience. There's something magical there. And we're continuing to experiment. People who love frames will tell you that that is the experience. They love the audio.”
2022-11-29 · Decoder with Nilay Patel · How Bose compete with AirPods — and why it’s in more cars than ever, with CEO Lila Snyder · IDENTIFIED FROM THE TRANSCRIPT
“One of the advantages of bringing our research and development teams together, as we talked about before, is that you sort of mashing together the people who are really researching hearing health technology, right? The kind of technology that we think can drive that forward are now sitting together virtually or physically with the folks that are creating earbuds and they're having different conversations about how we bring those technologies together, which is fascinating. One of the things I'm excited about when you think about hearing health and some of the stigma issues that we talked about is some of the open ear technology that we've been working on at Bose and how open ear technology may start to solve some of these challenges about social cues and the ability to bring hearing health into more of a consumer device. So by open your audio, I mean the audio experience created by the frames, the Bose frames as an example.”
2022-11-29 · Decoder with Nilay Patel · How Bose compete with AirPods — and why it’s in more cars than ever, with CEO Lila Snyder · IDENTIFIED FROM THE TRANSCRIPT
“Would feel rude wearing them in a restaurant when I'm sitting across the table from you. And so Over time, we have to solve that social cue. And as the person wearing the headphones, I probably don't want to tell you I have a little bit of a hearing challenge, which would then make the social cue okay, but makes me probably feel uncomfortable. So there's still, I think, a lot of learning to do around these social cues and the stigma aspect that hasn't yet been solved. And in all of our research, that's actually the biggest issue that keeps people from getting a little bit of help with their hearing is the stigma of it. And that the over-the-counter regulations don't immediately solve that. We've got to do more work on technology to figure out how to help people solve that.”
2022-11-29 · Decoder with Nilay Patel · How Bose compete with AirPods — and why it’s in more cars than ever, with CEO Lila Snyder · IDENTIFIED FROM THE TRANSCRIPT
“Early hearing, I wouldn't call them issues, hearing needs, right, on this spectrum of needing a little bit of help. It's like the reading glass is equivalent. I don't need it all the time, but occasionally I might put those reading glasses on. This is a similar concept. Those sorts of things are things you can imagine coming into more of a consumer device. The issue that I think no one has solved yet is social cues. If I'm wearing a pair of headphones, even if I could create what I just described using AI, this experience where I hear your voice across the table, but not the rest of the restaurant, I'm still sending a social cue that says I have on a pair of headphones I don't want to talk to you, right? We've spent 20 years teaching the world that especially banded headphones, but even earbuds, when I have those in, I don't want to talk to you. I don't want to talk to you on the plane. I don't want to talk to you on the subway. I don't want to talk to you on the street.”
2022-11-29 · Decoder with Nilay Patel · How Bose compete with AirPods — and why it’s in more cars than ever, with CEO Lila Snyder · IDENTIFIED FROM THE TRANSCRIPT
“Mild hearing loss, right? And you're earlier in that journey, there are a lot of things consumer products can do that can help you as you make the transition eventually to needing a hearing aid, right? So if you think about the hear what you want kind of concept that we talked about before, that's a great place for an earbud, for example. You're in a noisy cafe or you're at a restaurant with family and friends, and it's loud. And even if you're not someone who needs a hearing aid, you know, I certainly fall into this category at a loud restaurant or bar, I could use the person I'm talking to being a little bit augmented and everything else being turned down a couple of notches in terms of volume. And so those are.”
2022-11-29 · Decoder with Nilay Patel · How Bose compete with AirPods — and why it’s in more cars than ever, with CEO Lila Snyder · IDENTIFIED FROM THE TRANSCRIPT
“Right, and the important thing, I think, is that hearing augmentation, I'll call it, is a continuum. If you have moderate hearing loss, a consumer device is not going to solve your problem. You're going to need a hearing aid, right? The difference between a headphone and hearing aid is pretty dramatic. And it's largely around power consumption and battery length. The hearing aid, it's not optional. If you need a hearing aid, it actually needs to work for 12 to 15 hours so that you charge it while you're sleeping, but you can't charge it in the middle of your day, right? You need it to last through the day. And the ability to get great audio at low power consumption is a problem that hasn't yet been solved exactly. And so hearing aids have always had a slightly different capability set because of that need of low power consumption and all day use. I think if you have”
2022-11-29 · Decoder with Nilay Patel · How Bose compete with AirPods — and why it’s in more cars than ever, with CEO Lila Snyder · IDENTIFIED FROM THE TRANSCRIPT
“So, the hearing aid category is really fascinating, right? The bill just passed to enable over the counter hearing aids to be sold to regular people. It always seemed like a pair of headphones and transparency mode is basically a hearing aid anyway. Industry has talked a lot about augmented reality and wearables. All of that seems to be converging in different ways. But hearing aids themselves are still a health product. Like you said, the FDAs involved insurance carriers involved. There's a long road between you having the idea and getting to an actual customer. And you're saying instead of figuring that out for yourself, you're going to partner with another company that already has the expertise.”
2022-11-29 · Decoder with Nilay Patel · How Bose compete with AirPods — and why it’s in more cars than ever, with CEO Lila Snyder · IDENTIFIED FROM THE TRANSCRIPT
“Into their products to allow great technology to get in the hands of customers, but in a more effective way. And I think that's”
2022-11-29 · Decoder with Nilay Patel · How Bose compete with AirPods — and why it’s in more cars than ever, with CEO Lila Snyder · IDENTIFIED FROM THE TRANSCRIPT
“Years, it's one of those long term research projects that started well before I got here. And one of the things that we realized was being a full-scale health company probably didn't make sense for Bose. And so instead, we still want to participate in the hearing aid space because we think our technology is unique and differentiated. But we are going to do that with partners. And so you saw our partnership with Lexi Hearing to bring a hearing aid to market with them, powered by Bose. So their B1 and B2 hearing aids are both powered by Bose. But Lexi has the expertise that Bose doesn't necessarily have around commercializing a medical or health device, FDA regulations, being in the space of insurance and payers and providers. That's not a space that Bose has lived in. And rather than building all of that capability internally, we're going to feed our technology.”
2022-11-29 · Decoder with Nilay Patel · How Bose compete with AirPods — and why it’s in more cars than ever, with CEO Lila Snyder · IDENTIFIED FROM THE TRANSCRIPT
“Think it's going to evolve, you know. If you think about our strategy in general, and I know you wanted to get back to hearing, maybe this will be a good segue over to hearing, we're looking at new and different ways to partner at Bose. It's probably one of the things that historically there's been less of than you might have imagined, and we're looking to do more partnerships going forward. And I think the hearing space is an instructive one to talk about because Bose was involved early on in the over-the-counter regulation conversations trying to influence in the US those regulations getting put in place, because the company believed strongly that access and affordability were issues in hearing loss and that it was important to create a new environment where consumers, people, could have more access and more affordability in the hearing aid market. We've been investing in hearing aid technology for quite some”
2022-11-29 · Decoder with Nilay Patel · How Bose compete with AirPods — and why it’s in more cars than ever, with CEO Lila Snyder · IDENTIFIED FROM THE TRANSCRIPT
“Look, I think we're doing a lot with Qualcomm now, and I won't talk about the specifics, but we're partnering in a deeper way with Qualcomm. They've got to focus on sound with their Snapdragon platform. We think that brings a lot of possibilities. We work with them at the engineer-to-engineer level very early in the process to talk about the vision of what we want to bring to the market. They certainly are creating a lot for everyone to use, but we talk to them early enough to help make sure the unique experiences we want to be able to deliver. We will be able to deliver through their silicon. And so that's a good example, I think, of a partnership which is really strong and one that we think allows us to innovate in new and different ways.”
2022-11-29 · Decoder with Nilay Patel · How Bose compete with AirPods — and why it’s in more cars than ever, with CEO Lila Snyder · IDENTIFIED FROM THE TRANSCRIPT
“Do you ever go to Apple or Google, let's say, and say, look, our headphones, they sound great. They're targeted at music lovers. We could support Lossless Audio tomorrow if you implement this codec, whatever it is. Can you do it for us? Is that a conversation that's happening? Because it seems like they're very resistant to it because that's something that they could enable for their own products and not everybody else.”
2022-11-29 · Decoder with Nilay Patel · How Bose compete with AirPods — and why it’s in more cars than ever, with CEO Lila Snyder · IDENTIFIED FROM THE TRANSCRIPT
“Phones for sure, right? I mean, if you just think about your own usage and what you see on the street, an earbud for sure is predominantly a phone connected device. But more and more, you know, the conversation we're having, work happening over phones, more entertainment being consumed on laptops and tablets. There's connectivity to all of those devices that are happening pretty regularly, actually. So yes, the phone is the dominant, but it's certainly not the only one.”
2022-11-29 · Decoder with Nilay Patel · How Bose compete with AirPods — and why it’s in more cars than ever, with CEO Lila Snyder · IDENTIFIED FROM THE TRANSCRIPT
“I mean, look, risks exist everywhere, right? So it's interesting, right? The Bluetooth connectivity is you can't live without it, right? But it's not what makes the device special. And so our ability to continue to innovate and drive new and better and differentiated experiences, we're focusing on those areas because we think customers really care about those. But we're looking out for all those threats that you described. And it's why it's really important that we're not a single thing, right? We're not just about headphones. We're not just about the car, right? We've got a diverse portfolio which allows us to weather through some of those threats as they arise.”
2022-11-29 · Decoder with Nilay Patel · How Bose compete with AirPods — and why it’s in more cars than ever, with CEO Lila Snyder · IDENTIFIED FROM THE TRANSCRIPT
“Reason I ask so directly is there are lots of headphone companies that were effectively wiped out when the physical interconnect of the headphone jack went away and they just became commodity Bluetooth headphone suppliers and they were buying the pieces off the shelf and all they were left with was basically branding which might have been all they had before but now the products were more expensive and people can perceive flakier commodity Bluetooth radios failing at a higher rate So there's just a part here where the self-preferencing of the mobile device makers represents an existential threat to the business for you. For some headphone makers simply removing the physical open interconnect was an existential risk and they're dead now. For you obviously Bose has much more investment in technology you're probably building better Bluetooth hardware than everybody else was you have a brand but there is at the end of some road another existential moment if a platform vendor is self-”
2022-11-29 · Decoder with Nilay Patel · How Bose compete with AirPods — and why it’s in more cars than ever, with CEO Lila Snyder · IDENTIFIED FROM THE TRANSCRIPT
“No, no. I mean, I think we're imagining where we can innovate. There may be hard limits on some things, but those will change too, right? This ecosystem evolves quickly. And so we're continuing to look at the places where we can innovate and differentiate and move in those directions and making sure we're creating our place in the rest of the ecosystem.”
2022-11-29 · Decoder with Nilay Patel · How Bose compete with AirPods — and why it’s in more cars than ever, with CEO Lila Snyder · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, we do. And we pick our spots, right? We invest in the places that we think we're not as big as all of our competitors, so we pick our spots. We invest and we focus in the industry groups and the spaces where we think it'll have the biggest impact on our vision of where our products are going.”
2022-11-29 · Decoder with Nilay Patel · How Bose compete with AirPods — and why it’s in more cars than ever, with CEO Lila Snyder · IDENTIFIED FROM THE TRANSCRIPT
“It's a complex and big ecosystem, as you know, and we participate exactly as you would expect. There's a piece about understanding and there's a piece about influencing and we try to do all of those things, right? We are trying to make sure we're creating the best experiences for our customer and we're going to all the partners necessary to advocate for what we need to make those experiences possible.”
2022-11-29 · Decoder with Nilay Patel · How Bose compete with AirPods — and why it’s in more cars than ever, with CEO Lila Snyder · IDENTIFIED FROM THE TRANSCRIPT
“Bluetooth also has other limits, right? It has data rate limits, bandwidth limits. There's a hard limit on the audio quality that you can pass over standard Bluetooth unless the device makers implement different kinds of codecs. Qualcomm might want to do things, but Samsung and Sony and whoever else might have wildly different ideas about what they want to do on their actual devices are those conversations you participate in, hey, in order to compete and send lossless audio to a set of bows headphones that has target to the music lover, you need to change Bluetooth. What's your relationship there like?”
2022-11-29 · Decoder with Nilay Patel · How Bose compete with AirPods — and why it’s in more cars than ever, with CEO Lila Snyder · IDENTIFIED FROM THE TRANSCRIPT
“Yeah. So we're device agnostic. So you can use a Bose headset, pair of headphones with any device. We have really strong relationships with our partners, Qualcomm is one that we talk about a lot, but we are working within the parameters of where we can design and engineer and creating the best possible experience there, recognizing that there may be things we can't access in those ecosystems, but we also think we're creating a pretty great experience.”
2022-11-29 · Decoder with Nilay Patel · How Bose compete with AirPods — and why it’s in more cars than ever, with CEO Lila Snyder · IDENTIFIED FROM THE TRANSCRIPT
“They're focused on pretty specifically making their products more convenient in a way that you cannot compete with, right? Fundamental. I'll just pick on Apple because I think everyone has a familiarity with Apple. AirPods are extraordinarily convenient. They pair with an iPhone. They pair with a Mac. They pair with your iPad. They're pre-paired. That's all synced in the cloud. That is not technology you have access to. That is not a system level capability. You have access to. Does that seem like a blocker? And I'm picking an Apple, but the other big companies are starting to do this stuff too, Google and Samsung in particular.”
2022-11-29 · Decoder with Nilay Patel · How Bose compete with AirPods — and why it’s in more cars than ever, with CEO Lila Snyder · IDENTIFIED FROM THE TRANSCRIPT
“Really, where we want to be differentiated and we want to be the best. And so we focus there and recognize our competitors will focus on different things that may or may not be important to that particular customer.”
2022-11-29 · Decoder with Nilay Patel · How Bose compete with AirPods — and why it’s in more cars than ever, with CEO Lila Snyder · IDENTIFIED FROM THE TRANSCRIPT