YouSaid · the spoken record

Lisa Price

lines on the record: 50
first: 2017-06-12
most recent: 2017-06-12
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“I definitely did better than I would have had I continued to have a career in television and film production and there's a There's a very deep respect that one ends up having for where they are, where they've come from, and what they have. When you go through something like that, and I just have a very, very profound respect for what I've done. And I won't be that person who runs off and buys planes and cars and things like that because I have too much respect for how hard it was to get there”
2017-06-12 · How I Built This with Guy Raz · Carol's Daughter: Lisa Price · IDENTIFIED FROM THE TRANSCRIPT
“And I apologize for how they felt and that I didn't follow the script that they wrote for me, but I used the opportunity and still use it to educate as best as possible because it's going to take us time to build that generational wealth and then perhaps be in a place where we have the luxury of not having to sell because we were able to build it on our own or we were able to build it with mom and dad's help and we can stay privately owned, but it's going to take time to get there But it was difficult. And sometimes it still is difficult because people still will bring it up. And it's almost as if I've been asked to apologize for one of the greatest accomplishments of my life and something that I'm very, very proud of.”
2017-06-12 · How I Built This with Guy Raz · Carol's Daughter: Lisa Price · IDENTIFIED FROM THE TRANSCRIPT
“That was surprising. But what I realized was people didn't know my story. I realized that as a group of people within this world, African American people historically, we have less experience with generational wealth. We may be successful in certain areas. We may have become rich recently, but we don't really know what generational wealth is. And we haven't come up in families that have owned and passed down businesses. So there were just things that people didn't know. And they wrote a narrative for me on what they felt was appropriate and what they felt was something to be proud of. And I didn't follow the script.”
2017-06-12 · How I Built This with Guy Raz · Carol's Daughter: Lisa Price · IDENTIFIED FROM THE TRANSCRIPT
“It didn't take me by surprise that there was some backlash. I think the only thing that took me by surprise was that some of the backlash was very personal and very pointed and very cruel. And just speaking about me in ways that I was like, how do you say this about somebody that you've never met before? Wow.”
2017-06-12 · How I Built This with Guy Raz · Carol's Daughter: Lisa Price · IDENTIFIED FROM THE TRANSCRIPT
“And so I got it back. I felt strong, I felt empowered, and I stood with everyone else shoulder to shoulder and guided Carol's daughter to that place for us to have that acquisition. So I was very, very happy.”
2017-06-12 · How I Built This with Guy Raz · Carol's Daughter: Lisa Price · IDENTIFIED FROM THE TRANSCRIPT
“So having someone like L'Oreal acquire the brand was something that I knew would happen. And I always had L'Oreal at the top of my list and it did work out. And I was thrilled and proud because for me, it was the culmination of all of that work that I had to do to fix the mistakes that I made in my company, not trusting my gut often enough, not valuing what I brought to the table and not valuing myself as a business person and as a smart woman. And I had to find my voice again.”
2017-06-12 · How I Built This with Guy Raz · Carol's Daughter: Lisa Price · IDENTIFIED FROM THE TRANSCRIPT
“It was not a difficult thing for me to do at all except for the fact that the process to get there is difficult. So it wasn't, oh my God, I have to sell my baby. I can't, I can't, I can't. That emotion had already happened because in 2007, Carol's daughter took on equity partners with Pegasus capital advisers. So once you take on an equity partner Your goal is to sell to a strategic partner and everyone exits happy, hopefully.”
2017-06-12 · How I Built This with Guy Raz · Carol's Daughter: Lisa Price · IDENTIFIED FROM THE TRANSCRIPT
“And come back to the phone, and we would talk, and I'd sit there with pen and paper, and we would figure out a plan. And I never let that go.”
2017-06-12 · How I Built This with Guy Raz · Carol's Daughter: Lisa Price · IDENTIFIED FROM THE TRANSCRIPT
“They all have to ship by this date. There's just so much. I just can't figure out how to get it all done. And she would say, well, actually, that's the easy part. And I said, what do you mean that's the easy part? Like, I just said, I don't know how to do it. Like it's really hard. And she said, but what if you didn't have the orders? That seems to me like it would be the harder part to kind of make people be interested and make people purchase. He says, you have the orders. You have their credit card numbers. As soon as you get the stuff made, you'll get the money. So the money's just sitting there waiting for you. So that seems like it's easy. She said, I think we just need to clear our heads and figure out how to get it all done. And then she would say something like, go make yourself a cup of tea. I'm going to make myself a cup of tea. Call me back and we're going to figure this out. And I would be like, is she crazy? And I would go make my cup.”
2017-06-12 · How I Built This with Guy Raz · Carol's Daughter: Lisa Price · IDENTIFIED FROM THE TRANSCRIPT
“She did. She did get to see a lot. What Mommy always did for me was she always focused me on the positive. So if I was calling her and saying to her, you know, mom, I don't know how I'm going to get these old.”
2017-06-12 · How I Built This with Guy Raz · Carol's Daughter: Lisa Price · IDENTIFIED FROM THE TRANSCRIPT
“I can definitely say for certain that I never imagined that happening, and even to this day, I still am amazed by it. It's still surreal. And that's not something that ever goes away. And I don't mind that I feel that way because I think it keeps me grounded and it keeps me focused on the work that I do because that never changes. Regardless of 42,000 in sales in a year or 28 million in sales in a year, I'm still doing the same work”
2017-06-12 · How I Built This with Guy Raz · Carol's Daughter: Lisa Price · IDENTIFIED FROM THE TRANSCRIPT
“Yes, Jay Z Will Smith, Jada Pinket Smith, and the investment helped us to open up the additional store, but also helped us to get into places like Sephora at the time, and then subsequently Macy's. It helped to build a better infrastructure. There's definite excitement and pride and everything when you're small and you're grassroots and you're building. But there comes a point, you know, when you start doing a million, a million and a half, two million, two and a half million in sales where you can't wing it, like things have to be secure. And that's when investment was definitely needed because there was some winging it that was going on. And you can only do that for but so long.”
2017-06-12 · How I Built This with Guy Raz · Carol's Daughter: Lisa Price · IDENTIFIED FROM THE TRANSCRIPT
“Well, we didn't open additional stores for a very long time. I mean, I wouldn't describe it as a massive growth trajectory. There was growth each year, but I wouldn't describe it as massive. I didn't open up another store until 2005 and in 2004 I took on a business partner and then in 2005 we took on investors.”
2017-06-12 · How I Built This with Guy Raz · Carol's Daughter: Lisa Price · IDENTIFIED FROM THE TRANSCRIPT
“It affected it in an amazing way. We had our website go from having 37 people in it. And within four minutes of my segment, the audience in the website went from, you know, whatever it was, 30-something people to 17,000 people. The website actually crashed. I mean, it was remarkable, it was just remarkable. Not anything crazy, like not what people think that, you know, one day you're on the show and all of a sudden you're a millionaire and money is just falling out of your hands. Not that but definitely a significant lift and shift in who knew about us, but it was something that was manageable. We didn't implode under the pressure.”
2017-06-12 · How I Built This with Guy Raz · Carol's Daughter: Lisa Price · IDENTIFIED FROM THE TRANSCRIPT
“Getting me onto the show came through producers, and the producers of the show heard about me from another producer who was interviewing for a job. She went to Chicago to interview for a position. They talked about what they were working on, and one of the shows was a show about women who had started businesses in their homes, and she said to them, Well, have you spoken to Lisa Price? And they reached out. They liked what they heard. They interviewed me like six times. A week later I was in Chicago taping the show. And I was sitting in the audience and she looked at the screen and she sees the name of the store and she said Carol's daughter, you're Carol's daughter. I know Carol's daughter. You're Carol's daughter. I know Carol's daughter. And I'm sitting there like, oh my god”
2017-06-12 · How I Built This with Guy Raz · Carol's Daughter: Lisa Price · IDENTIFIED FROM THE TRANSCRIPT
“Yes, with an illness called polymyositis, so when she came to get her blood work done after that Oprah Winfrey show Oh Miss Carol was so happy to see you come right in, doctor So and so was waiting for you, and then I'm gonna take you down to the lab as soon as you're done She said she was in and out of there so fast.”
2017-06-12 · How I Built This with Guy Raz · Carol's Daughter: Lisa Price · IDENTIFIED FROM THE TRANSCRIPT
“She loved it, but I will tell you the moment that she was like really excited about the business being Carol's daughter, I got to do the Oprah Winfrey Show in 2002. And so she got to see that, you know, to see her daughter on Oprah and all of her friends got to see that. And the place where she went, where she would get her blood work done on a regular basis was this medical center in Brooklyn called the Hip Center.”
2017-06-12 · How I Built This with Guy Raz · Carol's Daughter: Lisa Price · IDENTIFIED FROM THE TRANSCRIPT
“It was, it definitely was. The thing that made it palatable was I knew I couldn't stay in the house. Because they're, you know, people are just ringing the bell and going inside and they come out with bags. Like, what's going on in there? And we found out later when, you know, the police officer came to shop and she was like, I just want to let you know because you probably didn't know this, you know. Somebody made a phone call and someone was nervous and they, you know, realized that everything was okay and there was nothing untoward going on. But yeah, you just get to a point where You have to grow up and you have to take that leap of faith. And I didn't want to live in, well, what if I had gotten a store? What if I had... What if I just would rather have had the store fail than to have wondered what if?”
2017-06-12 · How I Built This with Guy Raz · Carol's Daughter: Lisa Price · IDENTIFIED FROM THE TRANSCRIPT
“And I'm like, that's fourteen thousand dollars. Okay, that's fourteen thousand dollars. That's $14,000. And I had no clue where I was going to get $14,000 from. And it worked out. We had some small accounts set up for our sons for their college. And we took it. My boys were very, very young. We took between their two accounts. I don't know, something like $3,500 out of the bank. And then one of my aunts loaned me a little bit more like another $400 or $5,000. Yeah, it worked out. It was a little dicey at first, but it worked out. And I paid my aunt back before Christmas of that year.”
2017-06-12 · How I Built This with Guy Raz · Carol's Daughter: Lisa Price · IDENTIFIED FROM THE TRANSCRIPT
“Yes, the first store that was not in my house. Like a brick and mortar retail space that had windows and a door. And the landlord wanted the space to be something else. And I sent him a gift basket for his wife and a package with a letter about the brand to convince him that my shop would be great in that location. And because of my letter, he decided that he was going to give me a shot and he wanted to meet with me to go over the terms. So I'm sitting in this meeting feeling so victorious that I've convinced this guy that, you know, my business is what he wants to put in here. And so he says, so the terms are pretty basic. I'm going to need four months deposit on the rent and blah, blah, blah. And he's like talking other things. And I'm quickly adding in my head.”
2017-06-12 · How I Built This with Guy Raz · Carol's Daughter: Lisa Price · IDENTIFIED FROM THE TRANSCRIPT
“There were beauty editors that lived in the Brooklyn neighborhood where I lived, so they were always in search of something different. And then because I worked in television production for so long and then my husband continued to and still does, I would have access to makeup artists and hair stylists. And if they, you know, went on another production, they could reach out to me and I could send it to them. I remember hearing that Edie Falco loved a moisturizer of mine because a makeup artist that I worked with on a show shared it with her, you know. And I was like, are you kidding me Falco, really?”
2017-06-12 · How I Built This with Guy Raz · Carol's Daughter: Lisa Price · IDENTIFIED FROM THE TRANSCRIPT
“So, you know, there was the moment when my second son Ennis was born and I was in the hospital after having given birth. And my husband walks into the hospital with Essence Magazine and I was in the November issue and I actually had a half page article with a picture. And my name, which was a really big deal.”
2017-06-12 · How I Built This with Guy Raz · Carol's Daughter: Lisa Price · IDENTIFIED FROM THE TRANSCRIPT
“Well, because I've been in business for twenty four years and because turning points and success and those aha moments are very relative and fluid, there's been several of those.”
2017-06-12 · How I Built This with Guy Raz · Carol's Daughter: Lisa Price · IDENTIFIED FROM THE TRANSCRIPT
“And we did it. And so Forrest was born March 18th of 1996 and May twenty second of'96 we moved into the home that we live in today. And it enabled us to, you know, have the space that we needed with a baby, but also have space for the business to grow. And that was a big turning point. It was a huge difference. So many people coming in on Saturdays to shop. You know, there was a time where you would be like, oh, hi, Diane. Hi, Susie. Hi, Charles. And now it was like, I don't know any of you. I've never met you before. The voicemail box would fill up every hour and a half. My husband and I would, you know, wait, when did you last check the phone? Oh, I checked it at 2.30. Oh my God, it's 5 o'clock. You know, get me a pen and paper. You just look at it and you can't believe it.”
2017-06-12 · How I Built This with Guy Raz · Carol's Daughter: Lisa Price · IDENTIFIED FROM THE TRANSCRIPT
“I left television in 1996 because my son Forrest was due to be born april fifth of that year and I realized that if I continued to work I would basically just give my paycheck to a babysitter. Yeah. So it just logically made sense to let the job go and see if in being at home full time while taking care of a baby, could the business grow enough. We also at the same time we were able to change how and where we lived. So my aunt and uncle were selling their home. They were selling it to someone else. And I think there were three tries at the closing and it just didn't happen. And I finally worked up the nerve to ask, is there any way that we could purchase your home?”
2017-06-12 · How I Built This with Guy Raz · Carol's Daughter: Lisa Price · IDENTIFIED FROM THE TRANSCRIPT
“You know, my husband calls this the sister girl network. It was literally one woman telling another woman and somebody always brought a friend with them. And if you brought a friend, you know, get a free gift or, you know, something off. So it was all of that grassroots type of stuff. And if I was out selling somewhere and someone asked me about something, if I didn't know how to make it, I figured out how to make it. So I learned how to make bath salts. I learned how to make body scrubs, different types of moisturizers. I figured out how to make shampoo, how to make conditioner. And it was just experimenting the way you would experiment cooking”
2017-06-12 · How I Built This with Guy Raz · Carol's Daughter: Lisa Price · IDENTIFIED FROM THE TRANSCRIPT
“It continues to grow. People call and say, hey, you know, I bought a jar of cream from you at such and such street fair and I'm running out. How can I get some more? And I would look at my schedule and if I knew I was going to be home on a Saturday, I said, well, if you want to come by my apartment on Saturday, I'll be home. I'm working the rest of the week, but I'll be home one Saturday. What time would you like to come by? And that was the beginning of people coming and shopping in my apartment. And that continued to grow to the point where sometimes I would come home to nasty messages because someone didn't know that it wasn't an actual store. You know, they heard about it from a friend.”
2017-06-12 · How I Built This with Guy Raz · Carol's Daughter: Lisa Price · IDENTIFIED FROM THE TRANSCRIPT
“And I remember sitting on the edge of my bed and saying, wait a minute, maybe this could be a business. And that day was the day that I realized this just doesn't have to be a hobby. This can be more.”
2017-06-12 · How I Built This with Guy Raz · Carol's Daughter: Lisa Price · IDENTIFIED FROM THE TRANSCRIPT
“And I remember thinking I'm really passionate about this stuff. Like I like doing this. And then somebody else said She would define passion as if someone woke you up out of your bed in the middle of the night, would you go and do this thing? And I honestly could answer yes to that question. And I'm someone who is very fond of sleeping. And I love a good, you know, late sleep-in kind of thing. And I realized, yeah, I would get up out of bed to do this because I really do enjoy it.”
2017-06-12 · How I Built This with Guy Raz · Carol's Daughter: Lisa Price · IDENTIFIED FROM THE TRANSCRIPT
“At first I thought about it as fun, and then August of that summer I was watching an episode of the Oprah Winfrey Show and she was talking to people who had started businesses with little or no money and one person said well you have to know that you're passionate about what you do. You can't start a business just because you want to make a bunch of money because it's going to take too long for you to make any money. And if you're not passionate about it, you will quit before you make any money.”
2017-06-12 · How I Built This with Guy Raz · Carol's Daughter: Lisa Price · IDENTIFIED FROM THE TRANSCRIPT
“So that summer of'93, when you were selling body butter and baby jars at Churchlea Markets, did you think of this as your future or did you think this is kind of a fun little side project that I'm doing and I get to hang out with people I know and it's just I'm having fun.”
2017-06-12 · How I Built This with Guy Raz · Carol's Daughter: Lisa Price · IDENTIFIED FROM THE TRANSCRIPT
“Yes, very few. There was definitely a community that needed to be served, who was not necessarily being served. It was not something That you could walk into a drugstore and say, Oh, look at that. This is fantastic. Great. It wasn't there. It is now, but it wasn't then”
2017-06-12 · How I Built This with Guy Raz · Carol's Daughter: Lisa Price · IDENTIFIED FROM THE TRANSCRIPT
“And you cannot get away from that. And that's how I probably at that time ended up with that audience of people who were more brown because they found something that took away that ash.”
2017-06-12 · How I Built This with Guy Raz · Carol's Daughter: Lisa Price · IDENTIFIED FROM THE TRANSCRIPT
“They were mostly African American women that were in the different neighborhoods that I was in. I did have some customers who weren't African American, but for the most part that's who would come to my table. I was not deliberately saying this is for African American women. I was deliberately saying this is for dry skin. And subsequently, When you have more melanin in your skin That dry skin will show you you look dull, you look a little bit gray, you look as people say, ashy.”
2017-06-12 · How I Built This with Guy Raz · Carol's Daughter: Lisa Price · IDENTIFIED FROM THE TRANSCRIPT
“That very first flea market honestly was an investment of a hundred dollars between whatever the table rental was and the ingredients that I had to purchase to fill the baby food jars that I had and maybe some flowers, you know, to decorate my table. And what I did I just kept reinvesting because I didn't have money that I could say, oh, well, I'm just going to go pull $10,000 out of my savings to start this business. So it was something that started in a very small way, a very organic way, and I didn't do anything that I couldn't afford to do. So if someone told me about an expo in Georgia, that's fantastic, and the fee to get in is only $5,000, I wasn't going there. But a table, you know, in Park Slope for $35. Okay.”
2017-06-12 · How I Built This with Guy Raz · Carol's Daughter: Lisa Price · IDENTIFIED FROM THE TRANSCRIPT
“No, by ninety three Cosby had ended and so I was a freelance person, but it was summer. Television typically in New York was very slow in the summer months because your seasons would end in May and your new season wouldn't begin until September. So, unless you were working on a pilot, you were probably off during the summer. And that first summer of starting at that flea market at the end of May, I spent most of that summer making money, selling at different craft fairs and expos and things like that. And I went back to work that fall”
2017-06-12 · How I Built This with Guy Raz · Carol's Daughter: Lisa Price · IDENTIFIED FROM THE TRANSCRIPT
“I called the company Carol's daughter. I did have a name and I called it Carol's daughter because that's literally who I was. My mom was Carol and I was her daughter. And the products that I sold, I called them fragrant moisture butter at the time.”
2017-06-12 · How I Built This with Guy Raz · Carol's Daughter: Lisa Price · IDENTIFIED FROM THE TRANSCRIPT
“Boiled them on the stove like how you used to sanitize bottles back in the day. I put the cream in the baby food jars and made my labels by hand and I took them out to that flea market and I sold out”
2017-06-12 · How I Built This with Guy Raz · Carol's Daughter: Lisa Price · IDENTIFIED FROM THE TRANSCRIPT
“I egg, there you go. I did not. I said, really, mommy, do you think people would pay for this? And she said, yeah. She said, your butters are good. My skin looks great. And she was using it on my little brothers and sisters. And, you know, she said, I think you should try. And I remember saying to my mom, I said, mom, what am I going to put them in? Because I just would give it to friends and family. So I'd put it in Tupperware or a rubber maid. I didn't think about a jar. And she said, well, we could use recycled baby food jars.”
2017-06-12 · How I Built This with Guy Raz · Carol's Daughter: Lisa Price · IDENTIFIED FROM THE TRANSCRIPT
“That was the late 80s. I began selling because I had actually gotten something that looked good and worked. And my mother encouraged me to sell at a church flea market in May of”
2017-06-12 · How I Built This with Guy Raz · Carol's Daughter: Lisa Price · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I mean, today you could go on YouTube and look up DIY videos and get a good head start. But back then, you just kind of had to figure it out.”
2017-06-12 · How I Built This with Guy Raz · Carol's Daughter: Lisa Price · IDENTIFIED FROM THE TRANSCRIPT
“About using, I wanted to use beeswax and I wanted to find cocoa butter. I used the skeleton of the recipe within the book and then I just started adding my own combinations and tweak it if something came out runny or too thick or too oily or too stiff. Wow, so you were like”
2017-06-12 · How I Built This with Guy Raz · Carol's Daughter: Lisa Price · IDENTIFIED FROM THE TRANSCRIPT
“And at first, I started using lotions that I could get at the drugstore and I would put fragrances into them and blend it. It didn't work. That wasn't balanced from a chemistry perspective. So things would just separate and be kind of messy. And that led me into looking into possibly making my own. And one day I walked into this like New Age kind of bookstore and there was a book on essential oils and the art of perfumery. And in that book were basic recipes for a massage oil or a cream or a balm. So then I thought, this is great. I can make my own lotions. And the recipes were very like bare bones. And they used things like paraffin and lanolin, which I wasn't too crazy.”
2017-06-12 · How I Built This with Guy Raz · Carol's Daughter: Lisa Price · IDENTIFIED FROM THE TRANSCRIPT
“No, not at all. Just to do for me. And that's what I began to do. I learned that the way that your fragrance lasts on your body is you layer it. So you wash with it, you moisturize with it, then you spritz it on. So then I said, well, I don't have moisturizers that smell like this. Where am I going to get that?”
2017-06-12 · How I Built This with Guy Raz · Carol's Daughter: Lisa Price · IDENTIFIED FROM THE TRANSCRIPT
“So, I just love this idea of this blending of fragrances and creating these unique scents. But you weren't thinking about it.”
2017-06-12 · How I Built This with Guy Raz · Carol's Daughter: Lisa Price · IDENTIFIED FROM THE TRANSCRIPT
“Well what initially happened was I'm a huge Prince fan and have been for many years. And I read an article about him. And in that article, they talked about how he always smells very good. And the reason for it was he kept an assortment of fragrances on his bureau. And it was also rumored that he put Chanel number five in his boots so that whenever he took off his boots, he didn't have to worry about his feet not smelling good.”
2017-06-12 · How I Built This with Guy Raz · Carol's Daughter: Lisa Price · IDENTIFIED FROM THE TRANSCRIPT
“I was ecstatic. It was wonderful. And I think because I was very happy at what I was doing with work when I had my downtime and I was not at work, I didn't have that desperate feeling that you feel when you're like, oh God, I'm finally not at work and I just want to relax and I just want to veg out, you know? So I became creative when I was at home.”
2017-06-12 · How I Built This with Guy Raz · Carol's Daughter: Lisa Price · IDENTIFIED FROM THE TRANSCRIPT
“No, it's not. I could have gone on to been a script supervisor, production coordinator, associate producer, perhaps on the operational side of things. And that is what I thought I was going to do.”
2017-06-12 · How I Built This with Guy Raz · Carol's Daughter: Lisa Price · IDENTIFIED FROM THE TRANSCRIPT
“I thought that I had found the career that I was going to do for the rest of my life because it was an amazing experience. It was particularly incredible being an African-American woman and what that show meant to me and my family to see African Americans depicted in such a positive light. So it was something that for me to be standing in the Huxtable Kitchen the morning of my first table read as I'm listening to the cast read the script. I could have just floated off at that point.”
2017-06-12 · How I Built This with Guy Raz · Carol's Daughter: Lisa Price · IDENTIFIED FROM THE TRANSCRIPT
“You know, you're bursting at the seams and you can't accommodate people and your neighbors are starting to look at you like, what's going on in there? I mean, we were actually watched at one point for suspicious activity. Because people are just ringing the bell and going inside and they come out with bags. Like, what's going on in there?”
2017-06-12 · How I Built This with Guy Raz · Carol's Daughter: Lisa Price · IDENTIFIED FROM THE TRANSCRIPT