YouSaid · the spoken record

Logic

lines on the record: 51
first: 2019-03-11
most recent: 2019-03-11
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“Company is called FATCO. They're launching five new products this month. If you want to find out more about it or hear previous episodes, head to our podcast page, how I built this.npr.org. And of course, if you want to tell us your story, go to build.npr.org. Thanks so much for listening to the show this week. You can subscribe wherever you get your podcasts, and while you're there, please do give us a review. You can also write to us at hibt at npr.org. And if you want to send a tweet, it's at howbuild this. Our show is produced this week by James Delahusi with music composed by Rumtin Arablui. Thanks also to Julia Carney, JC Howard, Nora Kutzi, Neva Grant, Melissa Gray, Sanazmishkinpur, and Jeff Rogers. Our intern is Candace Lim I'm Guy Raz, and been listening to How I Built This. This is NPR”
2019-03-11 · How I Built This with Guy Raz · Logic: Logic & Chris Zarou · IDENTIFIED FROM THE TRANSCRIPT
“Cassie says she took a big risk five years ago when she quit her engineering job to start Fatco. But for the past three years she's made about $600,000 each year. And last year, in January of 2018, Target started selling FATCO products. As for all the friends and family who told her this would never work, they are not saying that anymore.”
2019-03-11 · How I Built This with Guy Raz · Logic: Logic & Chris Zarou · IDENTIFIED FROM THE TRANSCRIPT
“Just to be clear, Cassie does not do this at home. She gets her tallow from a company in Colorado that specializes in rendered fat. And then she mixes the fat with other oils and fragrances to make things like body butter and lotion and those kinds of things.”
2019-03-11 · How I Built This with Guy Raz · Logic: Logic & Chris Zarou · IDENTIFIED FROM THE TRANSCRIPT
“And here is where fat comes in because Cassie realized that animal fat used to be a main ingredient in things like soap and lotions. And so she decided, why not make skin products with beef tallow, the fat from a cow.”
2019-03-11 · How I Built This with Guy Raz · Logic: Logic & Chris Zarou · IDENTIFIED FROM THE TRANSCRIPT
“She was especially bothered by products that go directly onto your skin, like deodorant and lotions and creams. But then she thought, maybe I can make some of those things myself and use old-fashioned ingredients.”
2019-03-11 · How I Built This with Guy Raz · Logic: Logic & Chris Zarou · IDENTIFIED FROM THE TRANSCRIPT
“And why would anyone want to put the word fat into the name of their startup? Well, you have to go back a bit because about seven years ago, Cassie started to notice something that kind of bugged her.”
2019-03-11 · How I Built This with Guy Raz · Logic: Logic & Chris Zarou · IDENTIFIED FROM THE TRANSCRIPT
“Hey, thanks so much for sticking around because it's time now for how you built that. And today we're updating a story we ran about two years ago from a woman in state line Nevada.”
2019-03-11 · How I Built This with Guy Raz · Logic: Logic & Chris Zarou · IDENTIFIED FROM THE TRANSCRIPT
“That's logic, aka Bobby Tarantino, aka Young Sinatra, aka Sir Robert Bryson Hall II, and Chris Saru, founder of Visionary Music Group. Despite the success of Logic's music, both Chris and Logic are relying on an old business strategy to keep the business relevant. That would be the strategy of diversification. In addition to working on a new record, Logic's writing a book and a film script, and for his part, Chris has taken on several new artists to manage, including up-and-comers like John Bellian, Chelsea Cutler, and AOK. And as you mentioned earlier, Chris is launching a joint venture with Sony to build a brand new label. It's called What Else? Visionary Records.”
2019-03-11 · How I Built This with Guy Raz · Logic: Logic & Chris Zarou · IDENTIFIED FROM THE TRANSCRIPT
“I trust So, this is a question that I ask everybody who comes on the show, and of course, I'm going to ask both of you, first to you, Chris, when you think about the journey that you've taken 20-year-old no experience, like pitching this guy logic to where you are now, like, how much of that do you attribute to just really hard work and intelligence and skill, and how much of that do you attribute to luck?”
2019-03-11 · How I Built This with Guy Raz · Logic: Logic & Chris Zarou · IDENTIFIED FROM THE TRANSCRIPT
“So, when I think about the business that you guys have created, I'm curious about where it goes from here. I think about if I'm an investor and I go to Jay-Z or to Kanye West, I could buy their company outright and Jay-Z could leave the picture because there's still an investment arm and there's a label and there's other things that at this point you don't necessarily need Jay-Z. The business can thrive. Right now you have a business around your brand whether it's performing or selling merchandise or the tour or writing books or acting. And all those are great, but they all require you to constantly stay on the hamster wheel. Do you ever, both of you, do you ever sort of think about how do we build something for the future that may not require both of us, that can just be a business? That is even bigger than the two of us.”
2019-03-11 · How I Built This with Guy Raz · Logic: Logic & Chris Zarou · IDENTIFIED FROM THE TRANSCRIPT
“Chris, how did you deal with logic's anxiety and exhaustion and what happened in Pittsburgh? That wasn't just a, I mean, obviously that was an expression of things that were probably building up over a long time. How did you cope with it and what did you do?”
2019-03-11 · How I Built This with Guy Raz · Logic: Logic & Chris Zarou · IDENTIFIED FROM THE TRANSCRIPT
“I guess at the end of that, sort of towards the end of that just long stretch of touring, this is in sort of the fall of 2017, you actually had a breakdown in concert. This is in Pittsburgh. What happened?”
2019-03-11 · How I Built This with Guy Raz · Logic: Logic & Chris Zarou · IDENTIFIED FROM THE TRANSCRIPT
“I understand that you are singing on that record from different perspectives of embodying different voices, but did you ever feel that way? Did you ever suicidal in your life?”
2019-03-11 · How I Built This with Guy Raz · Logic: Logic & Chris Zarou · IDENTIFIED FROM THE TRANSCRIPT
“And that number, the name of the song 1800-273-8255. That is the telephone number for the National Suicide Prevention Hotline, which is... I mean, wow, like you could have called that song I want to be alive or something else. And by giving it that title of the phone number, it was like, it was just super powerful. Did you know that?”
2019-03-11 · How I Built This with Guy Raz · Logic: Logic & Chris Zarou · IDENTIFIED FROM THE TRANSCRIPT
“Make mistakes because we all Guys released the second studio release was the Incredible True Story that debuted at number three on the Billboard charts. Your third album, Everybody debuts at number one, and I think a huge training point in terms of your mainstream popularity, and maybe I think it's fair to say superstardom was a song 1800-273-8255 that came out in 2017. How did that song come about?”
2019-03-11 · How I Built This with Guy Raz · Logic: Logic & Chris Zarou · IDENTIFIED FROM THE TRANSCRIPT
“When you perform, do you feel like you're the same person? Do you feel like you're sort of a heightened version of yourself? Do you feel like you're almost embodying a character when you're on stage?”
2019-03-11 · How I Built This with Guy Raz · Logic: Logic & Chris Zarou · IDENTIFIED FROM THE TRANSCRIPT
“Your job. But I have to say, I mean, just let's put some perspective on this for a sec. I mean, there are thousands of records that are released every single week around the world. Like number four on the U.S. Billboard charts, a fraction of a fraction of a fraction of a percentage of albums will ever get that high. That's a huge achievement. I mean, even if, okay, I believe you that you were sad it wasn't number one, but it sounds like you spent the first two years building up the awareness. And by the time that album came out, It was going to sell a lot of records, sold half a million copies, I guess, eventually.”
2019-03-11 · How I Built This with Guy Raz · Logic: Logic & Chris Zarou · IDENTIFIED FROM THE TRANSCRIPT
“It sounds like you had this slow build from sort of 2000 for you, logic from 2009, but once you entered the picture, Chris, really the first two years sounds like they were focused on building up the brand awareness. Who is making sure people knew who logic was? So by the time you put out your first studio record in 2014 under pressure, that record, I think it debuted or went right to number four on the billboard charts, which is like, were you guys surprised by that? Were you shocked or did you think, yep, this is exactly as we planned it?”
2019-03-11 · How I Built This with Guy Raz · Logic: Logic & Chris Zarou · IDENTIFIED FROM THE TRANSCRIPT
“What I'm trying to figure out is how did you get the word out? Like, we've done interviews with the founder of Glacier, the cosmetics brand, and she started with a beauty blog. And over time, she built a following. And then she introduced the brand, the products, the product line. We've done episodes with the founders of Instagram and how that was kind of a slow build. How did people discover Logic's music? I mean, you can't just put it out of the internet and hope people will find it, right?”
2019-03-11 · How I Built This with Guy Raz · Logic: Logic & Chris Zarou · IDENTIFIED FROM THE TRANSCRIPT
“So, this is 2012. It's still going to be like another two years before you guys release your first studio record. But between that point and the release of the studio record, you still are releasing mixtapes. Were you guys selling that or were you just, again, still kind of building the brand and releasing the music for free?”
2019-03-11 · How I Built This with Guy Raz · Logic: Logic & Chris Zarou · IDENTIFIED FROM THE TRANSCRIPT
“And this is a super awkward question for both of you, but I always ask this of partnerships because it is part of business. Like, how do you figure out who gets paid what? I mean, obviously logic, you're out there, you're the face of this organization. Like you represent all of the people now who work for visionary music group and the other people involved. And so Chris, like how did you know how to divide that up?”
2019-03-11 · How I Built This with Guy Raz · Logic: Logic & Chris Zarou · IDENTIFIED FROM THE TRANSCRIPT
“So you basically, your accounting system is jotting it on the back of a manila envelope and then later on inserting this into Excel. But you walk away from that tour in the black. You made some cash.”
2019-03-11 · How I Built This with Guy Raz · Logic: Logic & Chris Zarou · IDENTIFIED FROM THE TRANSCRIPT
“And we come back in just a moment. Logic and Chris hit the road, but there will be speed bumps ahead, with money and mental health all on the line. Stay with us. I'm Guy Ross, and you're listening to how I built this from NPR. Hey, welcome back to How I Built This from NPR. So it's 2012, Logic and its manager Chris Zaru have signed a record deal with Def Jam, but it's hardly glamorous. They still haven't cut an album, and the money they got from signing that deal, they had to put most of it towards their first tour”
2019-03-11 · How I Built This with Guy Raz · Logic: Logic & Chris Zarou · IDENTIFIED FROM THE TRANSCRIPT
“This is your sweat equity in the brand, basically. This is like you had to kind of put all that. So you could have gone through that tour and been broke, and we might not be talking today. I mean, that was a very real possibility”
2019-03-11 · How I Built This with Guy Raz · Logic: Logic & Chris Zarou · IDENTIFIED FROM THE TRANSCRIPT
“Yeah. So how soon after Chris you started working with Logic did you say, all right, we got to go on tour and did you go on tour?”
2019-03-11 · How I Built This with Guy Raz · Logic: Logic & Chris Zarou · IDENTIFIED FROM THE TRANSCRIPT
“I just want to kind of pause for a second and just ask you about music for a moment because. Like, what do you think it is and it was about your music that connected with people? Like it's rap, it's hip-hop. But generally, like, You're described as having positive messages and talking about things in an open way about your own emotions and about injustice and about anxiety and depression. All these things, I mean, do you think that's what was connecting with people even from the beginning?”
2019-03-11 · How I Built This with Guy Raz · Logic: Logic & Chris Zarou · IDENTIFIED FROM THE TRANSCRIPT
“So, how did you guys make a living? I mean, if in 2011, 2012, you were putting out, and maybe even 2013, like you were just putting out free music, how are you guys paying your rent? How are you buying food?”
2019-03-11 · How I Built This with Guy Raz · Logic: Logic & Chris Zarou · IDENTIFIED FROM THE TRANSCRIPT
“Let's do it, man. Chris, at this point, and logic and Chris, forgive me for kind of characterizing this way, but in a sense, like logic, you were the brand, that the business was being built around you and your brand and your talent, and you, it's like... But Chris, like when I do interviews with other entrepreneurs, it's at this point when they go out to VCs and raise money to get the product out into the world. How are you funding this? How are you having Logic Record music? Because I think at this time you were just releasing all of his music for free, just putting it on the internet and letting anybody take it, right?”
2019-03-11 · How I Built This with Guy Raz · Logic: Logic & Chris Zarou · IDENTIFIED FROM THE TRANSCRIPT
“Even before you get to that point, I'm trying to figure out you're like eating a Ruby Tuesday or whatever. And Chris is like, hey, give me, you know, give me a chance. And you don't have anyone managing you at that point. And I guess you're still not kind of an unknown artist. But what made you think, yeah, I'm going to trust this guy with zero experience who's like my age. Obviously, we know how this story is going to end, but at that point in 2011, you did not. Of you knew how this is going to end. You both could have just fizzled out. But what was it about in that you thought? I'm gonna try this.”
2019-03-11 · How I Built This with Guy Raz · Logic: Logic & Chris Zarou · IDENTIFIED FROM THE TRANSCRIPT
“Alright, Chris, we've been leaving logic and lurcher because you are sitting right next to each other. Logic, what do you remember about Chris? Like, you were, I guess, 21, this guy named Chris comes down to meet you. What was your first impression of him?”
2019-03-11 · How I Built This with Guy Raz · Logic: Logic & Chris Zarou · IDENTIFIED FROM THE TRANSCRIPT
“Alright, just time out for a sec, Chris. This is what I'm trying to figure out. Like, You were 20 years old and you were emailing different potential artists, including Logic at the time, who was not that well known. And you were saying, I'm a manager. What did that mean to you? How would you even know what to do? Were there books that said, here's how to be the manager of a recording artist? How did you know how to negotiate contracts and find venues and record music? How did you know how to do any of that?”
2019-03-11 · How I Built This with Guy Raz · Logic: Logic & Chris Zarou · IDENTIFIED FROM THE TRANSCRIPT
“So, what did you just did you decide to start a business or did you just first decide, let me kind of scour the internet and see if I can find someone?”
2019-03-11 · How I Built This with Guy Raz · Logic: Logic & Chris Zarou · IDENTIFIED FROM THE TRANSCRIPT
“All right, so you're living on Long Island with your parents and getting all these rejections for internships. So what? You decide maybe I'll just do this on my own without an internship? Maybe I'll just figure this out?”
2019-03-11 · How I Built This with Guy Raz · Logic: Logic & Chris Zarou · IDENTIFIED FROM THE TRANSCRIPT
“But you didn't think, like, let me go see if I get a job working for one of these big record labels or management companies and kind of get experience. That wasn't what you thought you should do at first.”
2019-03-11 · How I Built This with Guy Raz · Logic: Logic & Chris Zarou · IDENTIFIED FROM THE TRANSCRIPT
“So I'm trying to figure out how you made a transition into music. Did you just think I'm not going to do sports, I'm going to get into the music business”
2019-03-11 · How I Built This with Guy Raz · Logic: Logic & Chris Zarou · IDENTIFIED FROM THE TRANSCRIPT
“Alright, we're going to come back to logic in just a couple minutes because while at this point in his life he was crashing in his friend's basement, his future manager, Chris Zuru, is going to college in New York. At this point, they do not know each other. In fact, a career in music isn't even on Chris's radar because at that point in his life, he was laser focused on soccer.”
2019-03-11 · How I Built This with Guy Raz · Logic: Logic & Chris Zarou · IDENTIFIED FROM THE TRANSCRIPT
“So, you're living in a basement with a friend in college parks around 2010, 2009, 2010 trying to understand. I mean, you decide I'm going to make a go at this. You're putting out mixtapes, and I guess you're performing locally. You're like going to open mics and stuff. But you had no money. You were still, I'm assuming you were still pretty broke.”
2019-03-11 · How I Built This with Guy Raz · Logic: Logic & Chris Zarou · IDENTIFIED FROM THE TRANSCRIPT
“Well. But you thought you were going to, I mean, you were like working Jiffy Lube or whatever job you could get, but you really thought I am going to make a career out of being a performer. Like, this is what I'm going to do. You really thought that?”
2019-03-11 · How I Built This with Guy Raz · Logic: Logic & Chris Zarou · IDENTIFIED FROM THE TRANSCRIPT
“So take me back to 2007, you're 17, you leave home, you stop living with your mom, and your working jobs, but you're also making music. How are you actually making music? Like, did you buy a microphone and did you have a computer? And how are you actually doing that?”
2019-03-11 · How I Built This with Guy Raz · Logic: Logic & Chris Zarou · IDENTIFIED FROM THE TRANSCRIPT
“So, when you were already a teenager, were you just rap with friends, like just mess around and just throw out rhymes or just try to imitate your favorite artists? Or did that come later?”
2019-03-11 · How I Built This with Guy Raz · Logic: Logic & Chris Zarou · IDENTIFIED FROM THE TRANSCRIPT
“I read that when the movie Killbill came out, you got the soundtrack to that. That film, which was produced and composed by Rizza from Wu Tang clan. And that was like a huge Turning point for you, you heard this and you were like, What is this?”
2019-03-11 · How I Built This with Guy Raz · Logic: Logic & Chris Zarou · IDENTIFIED FROM THE TRANSCRIPT
“So sticking with music for a second being exposed to it, I guess as a teenager, you start to meet some people who kind of took an interest in you musically. Who were they?”
2019-03-11 · How I Built This with Guy Raz · Logic: Logic & Chris Zarou · IDENTIFIED FROM THE TRANSCRIPT
“So you grew up with your mom mainly and you would see your dad from time to time and was he sort of go in and out of bad spells or was he constantly using drugs?”
2019-03-11 · How I Built This with Guy Raz · Logic: Logic & Chris Zarou · IDENTIFIED FROM THE TRANSCRIPT
“Your mom and dad basically had a brief relationship. You're the product of that relationship. Your dad is African-American. Your mom is Caucasian. She's white. And tell me about where you grew up. Did you grow up in a house or in an apartment?”
2019-03-11 · How I Built This with Guy Raz · Logic: Logic & Chris Zarou · IDENTIFIED FROM THE TRANSCRIPT
“So, tell me about your parents, and I guess you were the only child of their marriage or their time together. Were they married?”
2019-03-11 · How I Built This with Guy Raz · Logic: Logic & Chris Zarou · IDENTIFIED FROM THE TRANSCRIPT
“Happens when two totally different people with totally different skill sets happen to meet. And just a note, you'll hear from Chris Saru a little bit later, first to logic, who, as I mentioned, was born Sir Robert Bryson Hall II.”
2019-03-11 · How I Built This with Guy Raz · Logic: Logic & Chris Zarou · IDENTIFIED FROM THE TRANSCRIPT
“Authentically describes his own experience about growing up around violence and addiction without a stable home life and sometimes without anywhere to live, and the chances that he'd one day be performing in front of tens of thousands of people was so totally remote. But what logic could do was write music and rap, and for the most part that's what he was doing ten years ago in and around the DC metro area. At around the same time, Chris Zaru was a college student struggling to find work in the music industry. In fact, he couldn't even get an internship at any of the big record labels when he first came across logic, but we'll get there because the story of how logic built the brand logic is as much about his talent as a musician as it is about Chris Zaru's talent as a marketer. And today's episode is about what”
2019-03-11 · How I Built This with Guy Raz · Logic: Logic & Chris Zarou · IDENTIFIED FROM THE TRANSCRIPT
“Now, if you don't know this track, it's worth listening to. The title of the song is 1-800-273-8255. This also happens to be the phone number for the American National Suicide Prevention Lifeline. This song blew up on the Billboard charts. It was nominated for a Grammy, and it actually turned logic, the rapper behind the track, into a superstar. This song, as you can imagine, is about pain, about the pain of loneliness and depression. Two subjects that aren't always front and center in the world of hip-hop. And the thing about this song is when logic performs at live, people in the audience break down and cry. So many people connect with it in a deep and personal way. Almost like he's rapping about their exact experiences. But logic, who was actually born Sir Robert Bryson Hall II, was writing something that”
2019-03-11 · How I Built This with Guy Raz · Logic: Logic & Chris Zarou · IDENTIFIED FROM THE TRANSCRIPT
“It's how I built this show about innovators, entrepreneurs, idealists, and the stories behind the movements they built. I'm Guy Rosen. I'm on the show today How a broke rapper and an aspiring music manager with no experience teamed up to top the Billboard charts and build a multi-million dollar business. So, about two years ago, if you turned on a pop music station, you could not get away from this song.”
2019-03-11 · How I Built This with Guy Raz · Logic: Logic & Chris Zarou · IDENTIFIED FROM THE TRANSCRIPT
“And when you're ready to launch, you use offer code built to save 10% off your first purchase of a website or domain. Loans issued by Celtic Bank and serviced by Stripe. All loans subject to credit approval.”
2019-03-11 · How I Built This with Guy Raz · Logic: Logic & Chris Zarou · IDENTIFIED FROM THE TRANSCRIPT