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Lorenzo Lewis

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2023-03-02
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2023-03-02
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  1. To the general public as we grow. But I see this being a pretty big ecosystem that provides value around the quality of life, whether it's housing, transportation, health, really seeing that people are stronger and better, but also with a very intentional connection to seeing people for who they really are. And it's my story and where I've come from being seen and heard and building a safe space is so important. And that's one of the threads that I feel that's going to separate us from a lot of other models is that we will see people for who they really are identically because of just the people that we hire and our morals and principles in our organization and the companies.

    2023-03-02 · How I Built This with Guy Raz · HIBT Lab! The Confess Project: Lorenzo Lewis · IDENTIFIED FROM THE TRANSCRIPT

  2. Honestly, I see TCP being a thriving ecosystem, whether it's not taking the road of what Kaiser may be, but a thriving health ecosystem to support people of all walks of life. And now as we get into this new model, we will serve more than just people of color. Obviously, a lot of these different financial sources are geared towards supporting more people outside of just black people. So the Confess Project will continue to serve its primary audiences. But as we develop the new joint model that we're developing now, it will serve people of mental health for all and supporting people of all different backgrounds and walks of life. I'm really excited about that because, you know, as we all are better and connected, we can do so much more together as well. And so I'm really excited about providing that value.

    2023-03-02 · How I Built This with Guy Raz · HIBT Lab! The Confess Project: Lorenzo Lewis · IDENTIFIED FROM THE TRANSCRIPT

  3. New model will allow us to always build for our time. And so that's really going to be exciting, a lot of growth. A lot of people have always wondered what happens or what if the barber can't make the connection. Well, now we have people who can make the connection.

    2023-03-02 · How I Built This with Guy Raz · HIBT Lab! The Confess Project: Lorenzo Lewis · IDENTIFIED FROM THE TRANSCRIPT

  4. We're even looking at opportunities where the barbers can be reimbursed for their time because there are selected states where they can be seen as healers because they're already doing the work. They're doing peer intervention work. So there are funds out there that allows to even reimburse our barbers. So that's a longer picture that we're working on. But in the short term, this model is becoming a healthcare model, essentially, where we'll provide these case management, care management services to people that are coming out of these facilities. And it will allow us to have a much more sustainable model outside of raising for grants and sponsorships and donations. We've been grateful over the last few years of partner with people like Gillette and really foundations who've given us sustainable two to three year roles of capital. But however, we know that this

    2023-03-02 · How I Built This with Guy Raz · HIBT Lab! The Confess Project: Lorenzo Lewis · IDENTIFIED FROM THE TRANSCRIPT

  5. Yeah, absolutely. So we've formed a joint venture that will help to lift up us working with insurances and Medicaid and Medicare, helping to navigate people to behavioral health services. Helping to get people to, whether that's housing and transportation needs. We noticed in our research guide that we've done, you know, we worked with Harvard University, we worked with Georgia State University. And in our research, the barbers and the clients have stated that if we could provide the services that they would come and that they would follow through better. And so we're now doing that through this new model that's also going to be a sustainable financial model. So we picture this barbershop, someone leave there. They've talked to a barber. They're feeling good. They're wanting to get help. We have a model now in which we're having interest all across the country, obviously, but we're really honing in in the city of Atlanta where this will be our first clinic to providing these services through care coordination and patient navigation, but it will allow us to do billing, particularly and to be reimbursed for our time beyond the barbershop.

    2023-03-02 · How I Built This with Guy Raz · HIBT Lab! The Confess Project: Lorenzo Lewis · IDENTIFIED FROM THE TRANSCRIPT

  6. Know, I've lost count. Our team is constantly trained by the day, but I do know as of December 31st, 2022, we trained 2,000 barbers across 48 cities in 28 states. Probably composing over three to 400 barbershops and schools. So we do train schools. But definitely each barber can reach up to about 100 patrons a month. And that's a new and existent clients.

    2023-03-02 · How I Built This with Guy Raz · HIBT Lab! The Confess Project: Lorenzo Lewis · IDENTIFIED FROM THE TRANSCRIPT

  7. Yeah, no, you're so spot on that. I always tell people it's probably one of the most intimate channels that allows men to get as close to them with a razor Without being offended, right? So, yeah, it's a. Interesting caveat for sure.

    2023-03-02 · How I Built This with Guy Raz · HIBT Lab! The Confess Project: Lorenzo Lewis · IDENTIFIED FROM THE TRANSCRIPT

  8. Voting, man. As you even think about now with shots in the shop during COVID, there was vaccines given at the barbershops to keep people healthy. So it's been a long tenure of connection to the barber chair historically. And so that's the history behind the Black Barbershop. It goes very deep. And I believe that we're just taking on the lineage that it's provided for so many years and what has been provided for the public for so many years. Yeah.

    2023-03-02 · How I Built This with Guy Raz · HIBT Lab! The Confess Project: Lorenzo Lewis · IDENTIFIED FROM THE TRANSCRIPT

  9. You know, historically, barbershops were known for so many things. So if you go deeper back, there's literature there, the Black Barbershop. And it talks about as one of the first jobs that, you know, even back as modern as slavery is that men were able to shave even the slave owners, right? You know, there was one of the few jobs that they could have. And so it goes as even. The civil rights era, and you know, and the Mauden brothers and Dr. Marlut King and the NAACP utilized barbershops. As an organizing arena.

    2023-03-02 · How I Built This with Guy Raz · HIBT Lab! The Confess Project: Lorenzo Lewis · IDENTIFIED FROM THE TRANSCRIPT

  10. You know, I think that that's how we're really helping them to show up is that they're still having normal conversations and they're still giving a haircut, giving them a trim, putting a razor around them, you know, making them feel good. And that's when these tools are put to use.

    2023-03-02 · How I Built This with Guy Raz · HIBT Lab! The Confess Project: Lorenzo Lewis · IDENTIFIED FROM THE TRANSCRIPT

  11. Let us reach out to the Confessed Project. Let us reach out to these resources in our local area. Because in normal aspect, these are business owners who are just trying to make a living. So they're wild as imagination is that they never have to do this, right? But the reality of it is they may have to and they will because of the amount of people that are facing issues every day that are in and out of these barbershop facilities.

    2023-03-02 · How I Built This with Guy Raz · HIBT Lab! The Confess Project: Lorenzo Lewis · IDENTIFIED FROM THE TRANSCRIPT

  12. They already have these conversations, right? And so these tools and this framework that I've discussed is in place to pivot and help to train them in a talking manner around supporting their clients. And so it's there to probe questions when someone makes a comment that may be detrimental to their mental health or maybe they notice, hey, this person is not grooming like they normally would have or maybe they notice that this person is just not been themselves, right? And so now they're able to assess the situation and say, okay.

    2023-03-02 · How I Built This with Guy Raz · HIBT Lab! The Confess Project: Lorenzo Lewis · IDENTIFIED FROM THE TRANSCRIPT

  13. Know honestly, it's because it is a conversation that they're having with their clients anyway, like they're talking with them about how did your week go and how's your children doing? How's life going, right? They're getting in the chair and they're telling them about I had a fender bender, right? You know, like I got a family member that's in and out of the hospital, someone that's not doing well from COVID

    2023-03-02 · How I Built This with Guy Raz · HIBT Lab! The Confess Project: Lorenzo Lewis · IDENTIFIED FROM THE TRANSCRIPT

  14. Correct, that's exactly what it is. And so I'm glad that you said that, guy. That is the model that I had in mind as we began to grow. Was that anybody could go through this training and they would be an advocate, not an expert, but an advocate of someone who can help to revive in that moment and to get someone to actual therapy? So that's why I call it a peer intervention tool. Then being an advocate, we need more advocates that can have these tools because there's not enough culturally competent therapists. And so having a neighborhood barbershop, a barber that everyone knows that works with our homeless neighbors, to our principals, to our city officials rather, this is someone that anyone can go to to get the resources from. And that was how we thought of this model.

    2023-03-02 · How I Built This with Guy Raz · HIBT Lab! The Confess Project: Lorenzo Lewis · IDENTIFIED FROM THE TRANSCRIPT

  15. Mention to the barber, but we had trained him two weeks prior. He was able to utilize the tools and was able to get a therapist to respond to the call And so two different stories, two different reasons, very similar situations. The training was able to help elevate that gentleman to getting that client connected to services And so that's why it's so important that we continue to do this.

    2023-03-02 · How I Built This with Guy Raz · HIBT Lab! The Confess Project: Lorenzo Lewis · IDENTIFIED FROM THE TRANSCRIPT

  16. Yeah, absolutely. So if someone makes a mention that I don't want to live any longer, they're able to pivot to giving that resource about 988 or causing a suicide lifeline or hey, calling his therapist. So, you know, I have two real life things that happen. One piece is we had a barber in Philadelphia that had a client sit in his chair and said, hey, this is my last haircut when I get out of the chair. I'm going to walk in traffic and take my life. And, you know, at that time, the barber had no idea how to respond. He had no prior training. And the guy went missing. He had a psychiatric episode and he was just lost. They found a guy. Luckily, he was safe. But on the other hand, we have a similar scenario rather of a client that didn't want to live any longer, made.

    2023-03-02 · How I Built This with Guy Raz · HIBT Lab! The Confess Project: Lorenzo Lewis · IDENTIFIED FROM THE TRANSCRIPT

  17. Yes, absolutely. And a lot of them believe that they were already therapists before now. In their own rights, they are because they've helped people to put guns down to go back and rebuild marriages, to build relationships with their children. They've watched people to have in children, to bury family members. And so in all retrospect, this is something that they've been doing. And so we've just provided them now a tool that's scalable and it reads well and it's very simple.

    2023-03-02 · How I Built This with Guy Raz · HIBT Lab! The Confess Project: Lorenzo Lewis · IDENTIFIED FROM THE TRANSCRIPT

  18. Someone is saying that they're having a rough day, they can tap into that active listening tool. If someone is argumentative and they're agitated, they can validate that person and not argue with them further. They have tools, they have these steps. And so now it's no longer just a story. It's now a curriculum that we train barbers and stylists on how to have a conversation about life, family, business, and politics, but at the same time. That can be used, and that's how we train barbers and stylists on how to use this framework.

    2023-03-02 · How I Built This with Guy Raz · HIBT Lab! The Confess Project: Lorenzo Lewis · IDENTIFIED FROM THE TRANSCRIPT

  19. Yeah, absolutely. So it is, you know, it's a four tier model, four-point model rather, that's focused on active listening, which is tied into being empathetic validation, you know, which is validating one's feelings, emotions, positive communication, teaching barbers as to how to communicate with others, what are terms, lingos that could be deteriorating to someone's emotional health, what are positive affirmations that can be uplifted when talking to someone, and then the last one is stigma reduction. Like, how do we dissolve stigma? How do we know to say, hey, therapy is not taboo and how to have conversation around it? So it's really a pure intervention that barbers have between the 30 to 45 minutes of cutting someone's hair. It's like a conversation that they've been having, but now it's structured.

    2023-03-02 · How I Built This with Guy Raz · HIBT Lab! The Confess Project: Lorenzo Lewis · IDENTIFIED FROM THE TRANSCRIPT

  20. And that's truly when I believe the can open. And we had tons of people talking. I'd never forget we filmed it and it was like they didn't want to stop. And so it was contagious. And I felt deeply in love with it enough to start traveling all over the country talking about it. That's how it started. It was just a story in the barbershop. And it was in the middle of four to five barbers and clippers are going, the TV is on. And it was unscripted. It was just real. It was wrong.

    2023-03-02 · How I Built This with Guy Raz · HIBT Lab! The Confess Project: Lorenzo Lewis · IDENTIFIED FROM THE TRANSCRIPT

  21. But you know, honestly, God, I believe that one of the things that really stood out was that I just went in and say, hey, guys, I just don't want to have a conversation about life. And I just began to tell my story as I've told you here on this interview, I've told my story about being born to an incarcerated mother and going to jail and having family members who were strung out on drugs and interactions with the police. And these guys kind of looked at me and some of them kind of stopped their clippers and nodded their head at the time. And I could tell they understood. And so I made it about life. But then it went into, well, hey guys, I really want to talk about mental health as well. And there's some resources that are available. There are some things that, you know, we can do to conquer these challenges that we've been faced with.

    2023-03-02 · How I Built This with Guy Raz · HIBT Lab! The Confess Project: Lorenzo Lewis · IDENTIFIED FROM THE TRANSCRIPT

  22. Yeah, yeah. So my first opportunity was in Little Rock, Arkansas at Goodfellas Barbershop, and great barber by the name of Matt Dillon that he was really involved in the community, giving away backpacks, doing free haircuts. I mean, he was the epitome of a community barber. And so he bought into the idea. It was like, hey, let's try it. And to be honest, a lot of his barbers, I believe, were a bit caught off guard.

    2023-03-02 · How I Built This with Guy Raz · HIBT Lab! The Confess Project: Lorenzo Lewis · IDENTIFIED FROM THE TRANSCRIPT

  23. Yes, yes, absolute it is. But it really encouraged me when he said that because I had already seen this take place years of working in private facilities and I knew that it was possible beyond the barbershop. I had already been hosting groups before and I knew how to start these conversations already. And so it was just needing the environment outside of these hospitals and outpatient or inpatient facilities because one of the things that always takes place inside of these hospitals and facilities is that there's a stigma to that because of the locations involved, people being seen or people not wanting to.

    2023-03-02 · How I Built This with Guy Raz · HIBT Lab! The Confess Project: Lorenzo Lewis · IDENTIFIED FROM THE TRANSCRIPT

  24. Yes, and Little Rock, Arkansas. And the first thing he told me was, man, I don't know if that's something I would want to do. I don't want my clients to get offended.

    2023-03-02 · How I Built This with Guy Raz · HIBT Lab! The Confess Project: Lorenzo Lewis · IDENTIFIED FROM THE TRANSCRIPT

  25. Yeah, yeah, just a few people. So it was definitely not the best turnout, wasn't marketed heavily, but a few people showed. And I think that in itself was the motivation behind just really taking it to a place where I knew that men really could explore in a deeper way. And so just had this wild idea about what about talking about mental health in a barbershop. And I looked up, there was a few things going on across the country. But, you know, I'm standing in a deep south in Arkansas and no one had, you know, truthfully in the southeast, I believe, had really pioneered an idea of such. So I went for it. I went to my first barber that I knew that I had a pretty good relationship with. This is in literal.

    2023-03-02 · How I Built This with Guy Raz · HIBT Lab! The Confess Project: Lorenzo Lewis · IDENTIFIED FROM THE TRANSCRIPT

  26. And I went on this journey, starting off with wanting to have one simple focus group of men to come around a table. And it was just about how do you package this? And it just started with, let's just start here. And that was a focus group at a library.

    2023-03-02 · How I Built This with Guy Raz · HIBT Lab! The Confess Project: Lorenzo Lewis · IDENTIFIED FROM THE TRANSCRIPT

  27. First off, I was very interested just in seeking freedom. And to be honest with you, I was seeking freedom from my corporate job at the time. And I was over the day-to-day of going to work from eight to five, believe it or not. And that's how it really started. I felt like I had so much more to give. I hadn't been empowered on how to really show up and be creative because of all the trauma and challenges I went through. No one ever told me I could really be creative and really do more. And luckily I had a colleague who had worked in the social enterprise space and was doing amazing work and really encouraged me to think deeply about how could I utilize my story and helping young men and helping people. And I kind of blew the idea off. But however, I had an idea to really want to impact men and men that looked like myself.

    2023-03-02 · How I Built This with Guy Raz · HIBT Lab! The Confess Project: Lorenzo Lewis · IDENTIFIED FROM THE TRANSCRIPT

  28. Yeah, absolutely. And I believe, you know, that there was a true disconnect between providers and the patient population. You know, when you think about 4% of psychiatrists are African Americans in the United States And so I even think about 10 years ago, 15 years ago, then when I was first started in the industry, imagining that if it was 4% now, I can imagine it was way less then. And so as I became more educated about the field and the systemic challenges in the field, that's why I became an advocate in supporting young people and families and adults, particularly in the black community around mental health.

    2023-03-02 · How I Built This with Guy Raz · HIBT Lab! The Confess Project: Lorenzo Lewis · IDENTIFIED FROM THE TRANSCRIPT

  29. Absolutely. And, you know, I believe that, you know, what was so, so, so critical about this entire experience was that I felt that I had a way and a connection to their heart and who they were. And so it really. It was very difficult. There were young men there that really had a lot of deep-seated issues, but it was one thing inside of them and that was a ray of hope. I felt like majority of them wanted to do right. However, their background and their experiences, but truthfully, the trauma, the generational trauma that a lot of them were connected to was the reason that some of them couldn't turn the corner.

    2023-03-02 · How I Built This with Guy Raz · HIBT Lab! The Confess Project: Lorenzo Lewis · IDENTIFIED FROM THE TRANSCRIPT

  30. I saw my younger self. So imagine there was some kid 16 or 17. Some aspects had almost gone to school with them. And so it was a very interesting connection that. I believe I was a greater impact because I could really relate. I understood the music, the fashion. I understood just everything, right? And so But what I really noticed deeply that these young people were really hurting, that they were facing mental health challenges. They were facing poverty. They were facing not knowing their fathers. And so that was my calling to really work and support young men. And that led me to the next 10 years of working in the mental health field, working at hospitals and facilities. And I was really propelled to do more.

    2023-03-02 · How I Built This with Guy Raz · HIBT Lab! The Confess Project: Lorenzo Lewis · IDENTIFIED FROM THE TRANSCRIPT

  31. Yeah, so I dodged a felony conviction. I think about I was one month away from my 18th birthday and going through that moment really allowed me to look outward and at the time the judge gave me a second shot. I told her I would go to college and I looked to get my life on the right track. I believe at that time I told her I wanted to be a lawyer and I was looking to go to school and explore law and however my path went to a different direction but I had really great intent and I did go to college and graduate and I believed at that moment being in jail freedom taken away it was one of the worst experiences of my life. I don't wish it on my own worst enemy, but I believed that it allowed me to think graciously about my future and it really allowed me to step into my next evolution after being a part of street life.

    2023-03-02 · How I Built This with Guy Raz · HIBT Lab! The Confess Project: Lorenzo Lewis · IDENTIFIED FROM THE TRANSCRIPT

  32. Yeah, it was very short after my release. I was on probation and almost a sense of house arrest for about six months to a year.

    2023-03-02 · How I Built This with Guy Raz · HIBT Lab! The Confess Project: Lorenzo Lewis · IDENTIFIED FROM THE TRANSCRIPT

  33. Yeah, you know, it was, you know, at the time I would say it was my friend's battle that he had with a gentleman that we was tied into local gang stuff and he got jumped on weeks prior at a basketball game and obviously had got embarrassed and so it was like it was revenge and it was Know myself being new to the gang life wanted to prove myself, wanted to show up in that moment. I literally showed up in that moment and everything ended on me. And I ended up the one going to jail and they all walked away from it gratefully. We did not, you know, discharge the firearm. We didn't kill anyone. No one was hurt. But it was, you know, obviously being caught with a firearm underage. It did lead me to juvenile detention.

    2023-03-02 · How I Built This with Guy Raz · HIBT Lab! The Confess Project: Lorenzo Lewis · IDENTIFIED FROM THE TRANSCRIPT

  34. Didn't have stable jobs. They didn't have college degrees, or rather they didn't have a story of building businesses or any type of accolades that I could brag on. So it was the other side of me that looked at myself as a failure, as a kid, because of how I view my mother and father. And so there was always a very confusing connection between how could I explain who my parents are and where do I come from. And so I think that in itself was, you know, put me in a truthfully in a depressive state.

    2023-03-02 · How I Built This with Guy Raz · HIBT Lab! The Confess Project: Lorenzo Lewis · IDENTIFIED FROM THE TRANSCRIPT

  35. Yeah, yeah, and it was always a. interesting experience because my aunt and uncle were pretty well off business owners and I had this like very confusing imagery of myself because one side of me was you know a kid that was full of life you know you got to imagine I went home and there was always a cooked meal I never went without you know water or lights you know I didn't I didn't live in pure poverty gratefully and so my aunt and uncle did a really good job of you know being a time more of a middle class family that I think that provided and worked hard but on the other side of this was you know I also knew that my mother and father was not in the picture and the stories I heard of them was not the best stories you know my mother had been been on drugs you know my father was in and out of jail and

    2023-03-02 · How I Built This with Guy Raz · HIBT Lab! The Confess Project: Lorenzo Lewis · IDENTIFIED FROM THE TRANSCRIPT

  36. Yeah, yeah. And I was really lost, and I was confused. And also, it really tampered with my self-identity and who I was, you know, not knowing the closest relationship with your mother and father truly can, I believe, rupture your own identity. And so all of that to be said, it did cause early stage depression simply because of grappling with the challenges as a young person.

    2023-03-02 · How I Built This with Guy Raz · HIBT Lab! The Confess Project: Lorenzo Lewis · IDENTIFIED FROM THE TRANSCRIPT

  37. Yeah, yeah, my ain't Daisy. So stepped in and from there I lived the rest of my childhood and young adulthood in Little Rock, Arkansas.

    2023-03-02 · How I Built This with Guy Raz · HIBT Lab! The Confess Project: Lorenzo Lewis · IDENTIFIED FROM THE TRANSCRIPT