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Louisa Nicola

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2022-03-27
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2022-03-27
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  1. And it was puzzling because I thought, how does your brain look like this? So then we go through the next step, which is a questionnaire. So we do a lot of clinically relevant questionnaires and you can get these on medical databases. The questionnaire that stood out the most was his sleep questionnaire. So get this dream. This guy, 49 years old from, I would say, the age of 30, he has been sleep deprived. And I described sleep deprived as six hours or less per night. And he was sleeping at like, you know, sometimes he was sleeping at 2 a.m. He told me that the market predicts when he's going to sleep, which is scary for me. He's like, I don't have a set time that I sleep. I don't know, you know, the last time I went to bed at the same time as my wife. Sometimes I'm sleeping at 10 p.m. Sometimes I'm sleeping at 4 a.m. And that is so scary, especially for the brain. So sleep.

    2022-03-27 · We Study Billionaires · TIP434: The Billionaire's Peak Performance Playbook W/ Louisa Nicola · IDENTIFIED FROM THE TRANSCRIPT

  2. Find out how well your brain's functioning, how well you're able to make decisions fast, rapid decisions. We look at memory, like memory decline, mild cognitive impairment. We're looking at the visual system, literally the entire visual acuity. We're looking at everything from how the brain perceives a stimulus in front of them to what it says in your brain. And so many different things come out of this. I remember having, like you just mentioned, I had somebody come in with $5 billion in asset management and he was freaking out. He had no idea what was happening. We found that his brain, let's just say he was 49. His brain actually looked like a 65-year-old brain. And we know this because our scans come out through this database called a normative database where they scan hundreds of thousands of individuals at all different ages and they say this is what the brain of a 21 year old should look like, etc. This guy literally had aged himself many, many years.

    2022-03-27 · We Study Billionaires · TIP434: The Billionaire's Peak Performance Playbook W/ Louisa Nicola · IDENTIFIED FROM THE TRANSCRIPT

  3. So let's talk about the life cycle of why somebody would come to me. It's generally through referral based. Let me give you a KSX study. Louisa, I'm 49 years old. I've been at this game now for 20 years of my life. I don't know what's going on. I'm just seeing a decline in my performance. I've looked at my team. My software's working, but something's going wrong with me and I don't know what it is. I've tried everything. I've consulted with my staff. I've even pulled myself out and let other people make the decisions, but I'm still seeing a decline in my own performance. I'm also getting frustrated and I'm fighting with my wife. I just don't know what to do. That's generally when people come to me. They're making people don't come to me when they're on top of the world. They come to me when there's a real big problem. And so I go, great, get him in the chair. We're going to scan his brain. And we're looking for so many different things. We do, like I mentioned earlier, we do information processing speed.

    2022-03-27 · We Study Billionaires · TIP434: The Billionaire's Peak Performance Playbook W/ Louisa Nicola · IDENTIFIED FROM THE TRANSCRIPT

  4. The day because the moment that you are just even 1% dehydrated, you're going to have thinking problems if one of my clients has just 1% of a decline in his information processing speed or his thinking or his ability to make sharp decisions, he could lose a lot of money.

    2022-03-27 · We Study Billionaires · TIP434: The Billionaire's Peak Performance Playbook W/ Louisa Nicola · IDENTIFIED FROM THE TRANSCRIPT

  5. Up, well, the synapses are made up of electrolytes because what are electrolytes? When you drink an electrolyte, what is it? It's sodium, potassium, chloride. We actually have these pumps in our brain. So if we are dehydrated, we are going to have information processing speed is going to be lacking. So we're not going to be as fast to react or think we might get dizzy depending on how dehydrated you are. So we have a hydration protocol at neuroathletics and we don't just say hydrate with water no matter what you're doing, no matter even, you know, you could say to me, Louisa, I don't go out and run and sweat. It doesn't matter. Your brain is such a selfish organ. It is eating up so much of your energy. And the more that you think, the more that you do, the more that you need these electrolytes. So if, you know, I always say it's like a little hack. You should carry around sachets of electrolytes. You should have them throughout.

    2022-03-27 · We Study Billionaires · TIP434: The Billionaire's Peak Performance Playbook W/ Louisa Nicola · IDENTIFIED FROM THE TRANSCRIPT

  6. Love this area. I look at hydration, most of us think about water. You've just said, you mentioned water, but I like to look at hydration in terms of electrolytes. So our brain has cells in them. You've probably heard of them. They're called neurons, nerve cells. And they're a side in our central nervous system, which is our brain and our spinal cord. And what happens is with our neurons, what they do is they fire together. I don't know if you've ever seen the structure of a neuron, but when we're having a thought or we're moving or literally just standing upright, our neurons, we've got billions of them, are creating these little synapses. So one neuron fires on the other. It creates a synapse or what we call an action potential occurs. And for this to actually occur for two brain cells to fire together, we have this thing called a sodium potassium pump. So our brain is literally made

    2022-03-27 · We Study Billionaires · TIP434: The Billionaire's Peak Performance Playbook W/ Louisa Nicola · IDENTIFIED FROM THE TRANSCRIPT

  7. Soon as you're a little bit dehydrated, your brain isn't going to be functioning optimally. You always want to be sleeping well. Why? Because when you're in a sleep-deprived state, you won't be able to fight off those cravings.

    2022-03-27 · We Study Billionaires · TIP434: The Billionaire's Peak Performance Playbook W/ Louisa Nicola · IDENTIFIED FROM THE TRANSCRIPT

  8. Well, I mean, I wouldn't go too much into the Olympic system per se, but yeah, there is certain neurons in the brain that are responsible for turning on and turning off dopamine, for example. And we know that we've got specific neurons that when you have an artificial sweetener or even sugar of some kind, it does have this massive release of dopamine. And it kind of makes you want to have more of that. And your neurons without any fault of your own it's just on a subconscious level kind of craves them even more. That's why you find yourself reaching for sugary snacks. And this often happens when we are in a sleep-deprived state. And the way I like to describe this to a lot of my clients is you always want to shield yourself or your brain so it doesn't go into this default network. So what do I mean by that? Well, I say to them, you always want to be hydrated because

    2022-03-27 · We Study Billionaires · TIP434: The Billionaire's Peak Performance Playbook W/ Louisa Nicola · IDENTIFIED FROM THE TRANSCRIPT

  9. Area of the brain isn't working at its peak. Let's put you through a program to get it to work at its peak again. So that's kind of like my thesis. Everything comes from science and we back everything up with hospital grade technology. So you really can't lie with some of the things that we do

    2022-03-27 · We Study Billionaires · TIP434: The Billionaire's Peak Performance Playbook W/ Louisa Nicola · IDENTIFIED FROM THE TRANSCRIPT

  10. So, you know, what we do first and foremost with all of our athletes and all of our portfolio managers, investors is we put them through a brain scan. So we literally put them in a hospital grade EEG and we find out what areas of the brain are not performing optimally. So you can kind of think about it like, you know, we've got the frontal lobe of the brain, which is where all of our executive functions live, attention, et cetera. Then you've got the side of the brain. I'm not going to go into all the different lobes. I've got the occipital lobe, the temporal lobe. If you look at all these lobes, they're responsible for different things. And once we put somebody through this brain skin, we can find out whether these areas or these different subsections of the brain are working at their peak. I haven't met somebody yet with an absolutely brilliant brain, so we can then go through and say, well, this

    2022-03-27 · We Study Billionaires · TIP434: The Billionaire's Peak Performance Playbook W/ Louisa Nicola · IDENTIFIED FROM THE TRANSCRIPT

  11. Well, there is. So, first of all, let's define what I consider peak brain performance. You know, I started neuroaathletics back in 2014, and it really came out of, first of all, my love for neuroscience and neurology, and also my love for athleticism. I wasn't athlete and I was performing at what I believed was my peak back then. So when I look or when I talk about peak performance, I like to understand, well, I like to define it as being at your best every day and not feeling lethargic or not feeling down. And I'm sure you've woken up some days and you've thought, oh, I've got brain fog today. I'm tired. Things are just not going well. And sometimes you can't manage your impulses or your reactivity. And this all has, you know, we can have a look at this and think, well, where does this stem from? And we can see that it stems from more often than not, the brain.

    2022-03-27 · We Study Billionaires · TIP434: The Billionaire's Peak Performance Playbook W/ Louisa Nicola · IDENTIFIED FROM THE TRANSCRIPT

  12. That's a really strong start. I really do think when you look at brain health and brain science, we do have a bidirectional kind of axis there. So the brain changes the body or the brain changes physiology, but also physiology or the body does change the brain. And we're going to get into that later. And this obviously has an effect on exercise and mood, just like behavior changes our psychology and psychology changes our behavior. It's hard for me to pinpoint which one you know, starts first, but that's what I know from the science.

    2022-03-27 · We Study Billionaires · TIP434: The Billionaire's Peak Performance Playbook W/ Louisa Nicola · IDENTIFIED FROM THE TRANSCRIPT