YouSaid · the spoken record

Luke Massie

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102
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2018-06-11
most recent
2018-06-11
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1
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podcast

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  1. A guy that Morals. No, as a guy had beliefs and stayed true to it, whether it was right or wrong. I want people to know when I've had a discussion with him or they've met me is that everything I've said there and then is actually what he believes. You might not agree with it, and that's cool. I am cool with that, but you know where you stand with Luke Massey. You know he's honestly speaking from the heart and he's not got an agenda. That's who he is. And I'll give the right feedback at the right time. And he's not. It's just, if you're asking me for something, I'll give it you. And, you know, honesty. And that's why I think because of what's been said in the podcast, that's why it's so close to the heart, so passionate about it. So yeah, I think just being a man of his word.

    2018-06-11 · The Diary of a CEO · E19: Luke Massie - I Have Nothing To Hide · IDENTIFIED FROM THE TRANSCRIPT

  2. Stephen Hawking, definitely he left his mark on the world. There was a few funny jokes, obviously, when he passed away, but yeah, he's a genius. I mean, I've watched his films, the two different ones. The guy was a bit of a player back in the day, he had like six or seven different. Andy was a geek. Yeah, he was the original guy, Ernest. So, yeah, Stephen Hawkins.

    2018-06-11 · The Diary of a CEO · E19: Luke Massie - I Have Nothing To Hide · IDENTIFIED FROM THE TRANSCRIPT

  3. Genius and he is a genius, yeah. And well, they said, aren't they about genius and insanity that they're so close together? And I think he is. But if you had Elon Musk, Kanye West. My mum, wow, that is insane Stephen Hawk

    2018-06-11 · The Diary of a CEO · E19: Luke Massie - I Have Nothing To Hide · IDENTIFIED FROM THE TRANSCRIPT

  4. Because that's what money gives you is that choice. If you can get social and social group to where you think it can, and I can get vibe where I think it can be, will them be in position in five, ten years' time where we can do things that we want to do? And our agenda can change. Again, he's got to be on the top of the list for admirers An entrepreneur. So my mum, Elon Musk, you, you're on the table. Are you on the table, ma'am? You're not on the table

    2018-06-11 · The Diary of a CEO · E19: Luke Massie - I Have Nothing To Hide · IDENTIFIED FROM THE TRANSCRIPT

  5. But the reason why he's in that position is because he's bought himself that time and that position. He's bought himself that respect.

    2018-06-11 · The Diary of a CEO · E19: Luke Massie - I Have Nothing To Hide · IDENTIFIED FROM THE TRANSCRIPT

  6. And that's it. And you know, he might not get him all right, but do you know what he's actually done? He's taken the blueprint of what Richard Branson did, and he's made it better. Putting that car up into space, doing whatever he's done with. He's just taken what's already existed and done it better.

    2018-06-11 · The Diary of a CEO · E19: Luke Massie - I Have Nothing To Hide · IDENTIFIED FROM THE TRANSCRIPT

  7. So, Baptist table. Elon Musk's got to be on there for me. There's just a guy that is just challenging everything. He is, for me, the entrepreneur disruptor. Something's not right. I'm going to do something about it.

    2018-06-11 · The Diary of a CEO · E19: Luke Massie - I Have Nothing To Hide · IDENTIFIED FROM THE TRANSCRIPT

  8. You haven't got, yeah, exactly. And you sort of said to yourself, you know, you even said to me and admitted, I feel like I'm a bit of a social recluse now. You've read this book, and one of the things is that we're a tribal and we're socializing. Do you think that that's what you need to do? Do you think you need to

    2018-06-11 · The Diary of a CEO · E19: Luke Massie - I Have Nothing To Hide · IDENTIFIED FROM THE TRANSCRIPT

  9. So I've got a question for you then, which is, if you don't mind me saying off the record prior to this sort of podcast, it was you were saying to me that you've got very, very few friends and you're extremely busy, et cetera.

    2018-06-11 · The Diary of a CEO · E19: Luke Massie - I Have Nothing To Hide · IDENTIFIED FROM THE TRANSCRIPT

  10. And if you were to ask Frankie and my partner, she'd probably say that that is the number one issue that she has with me, which is I don't tell my problems. And then she'll see it. And it's like, what? You've been going through that. And it's like, well, yeah, but.

    2018-06-11 · The Diary of a CEO · E19: Luke Massie - I Have Nothing To Hide · IDENTIFIED FROM THE TRANSCRIPT

  11. So I made sure that they knew they were loved and things were fine, and mum's just going for a bad time. So that then was straight away from an early age. And as I said, I think then every challenge you go through then, it just toughens you up and toughens.

    2018-06-11 · The Diary of a CEO · E19: Luke Massie - I Have Nothing To Hide · IDENTIFIED FROM THE TRANSCRIPT

  12. One thing I would say is I'm probably cold in terms of some relationships. Emotionally, because something bad's coming, something bad's going to happen. So even from a young age, you become a heart. So, you know, when my mum had serious depression when I was younger and even child service agency nearly came in at one point, it was that bad is that I protected my brother and sisters.

    2018-06-11 · The Diary of a CEO · E19: Luke Massie - I Have Nothing To Hide · IDENTIFIED FROM THE TRANSCRIPT

  13. Yes, sometimes you're in the press and you're in the limelight, and it seems like you're the front man, but guess what? That is the tip of the iceberg. You're dealing with it

    2018-06-11 · The Diary of a CEO · E19: Luke Massie - I Have Nothing To Hide · IDENTIFIED FROM THE TRANSCRIPT

  14. Right, so one of our biggest things is. We take on the responsibility of everything that goes on. So I'm talking there about protecting my mum from things I make sure I go out of my way to make sure that she doesn't hear the bad things because that would hurt her. But you do it for your staff. You do it for

    2018-06-11 · The Diary of a CEO · E19: Luke Massie - I Have Nothing To Hide · IDENTIFIED FROM THE TRANSCRIPT

  15. It started becoming real then, and you know the Thailand came off, and then the shirt came off, and now I'm just cool within myself.

    2018-06-11 · The Diary of a CEO · E19: Luke Massie - I Have Nothing To Hide · IDENTIFIED FROM THE TRANSCRIPT

  16. There was confusion, anger as a young lad, you're still trying to figure yourself out. You're going through preview, you're growing up, et cetera. And there was all this. And then, and also, which is worth pointing out, is you love sin, my personal brand and personal message. When I was 17, 18, 19, and I was trying to start this option, you'd see me in shirts and ties and suits. And because I was trying to portray this picture. Thinking that I was just, you know, this, and it actually got to a stage where I started thinking, you know what? What am I hiding from here? Why am I embarrassed? This is it. And it's probably a massive part of my story. And, you know, it's what drives me. It's who I am. So why hide from it?

    2018-06-11 · The Diary of a CEO · E19: Luke Massie - I Have Nothing To Hide · IDENTIFIED FROM THE TRANSCRIPT

  17. Yeah, my whole life. So it's for me. So when I was younger, I was very aggressive towards it. You could probably tell my character. I was confused. I didn't understand why. I would come home and one day you'd get my mummy was up and the house was clean and then some days you'd get my mum's been in bed for three days because she's depressed and she can't face the world. And I just couldn't understand it. Because I didn't suffer from depression and I don't suffer from depression

    2018-06-11 · The Diary of a CEO · E19: Luke Massie - I Have Nothing To Hide · IDENTIFIED FROM THE TRANSCRIPT

  18. Yeah, and I think that was one of the reasons for turning to alcohol. That was her probably escape and still is to a certain extent.

    2018-06-11 · The Diary of a CEO · E19: Luke Massie - I Have Nothing To Hide · IDENTIFIED FROM THE TRANSCRIPT

  19. So, yeah, I think it's becoming Holland to it and just, you know, doesn't. But for my mum's point of view, she doesn't understand what I do. And my mum is an alcoholic. She's in that place where I'm just a son and it doesn't matter what happens. I'm still a son. And I think she's happy for me. Yeah, it's about protecting her and knowing that I think my mum blames a lot of things that have happened in our life down to her, especially external circumstances.

    2018-06-11 · The Diary of a CEO · E19: Luke Massie - I Have Nothing To Hide · IDENTIFIED FROM THE TRANSCRIPT

  20. Knows the truth. Yeah, and she's extremely supportive, and she knows that my actions have always said who I am. Yeah, exactly. And how I go about things there today, how I support things, you know. Anyone who knows me, even without seeing those headlines, sent me a message because they know me as a character. They know whatever's gone on, Luke, don't really need to know the detail. It'll be cool. That's the sort of thing. Yeah, they know me

    2018-06-11 · The Diary of a CEO · E19: Luke Massie - I Have Nothing To Hide · IDENTIFIED FROM THE TRANSCRIPT

  21. And I think I need to put fast forward. I've got some key staff coming to business. For me, it's just stepping back operationally, even if it's just for getting the head out of the clouds and just seeing things from a different perspective, I think will help things.

    2018-06-11 · The Diary of a CEO · E19: Luke Massie - I Have Nothing To Hide · IDENTIFIED FROM THE TRANSCRIPT

  22. Because I think we're still worth learning. You're learning. I'm learning. We're on this cycle, and this is the thing. It's our duty to pass it on just as we're getting passed on information

    2018-06-11 · The Diary of a CEO · E19: Luke Massie - I Have Nothing To Hide · IDENTIFIED FROM THE TRANSCRIPT

  23. That's what probably scares me. That's probably what drives me. And it's not that enough is enough for me. It's that because I've craved stability all my life. It's probably getting to that place where even if this failed, or even if this failed, everything would be fine. And I don't know whether I'll ever get to that stage, like you're saying, and maybe you're a year ahead on that.

    2018-06-11 · The Diary of a CEO · E19: Luke Massie - I Have Nothing To Hide · IDENTIFIED FROM THE TRANSCRIPT

  24. This is another hard question. I don't know. I don't know. I think what was driving me to get up and do the milk round when I was 13 years old. I don't know. I think for me Settling or thinking that you're there, or I don't know, it's such a tough one. I think for me, it's just an internal drive.

    2018-06-11 · The Diary of a CEO · E19: Luke Massie - I Have Nothing To Hide · IDENTIFIED FROM THE TRANSCRIPT

  25. I don't know. I'm trying to find it. It sounds to me like you've had a lot of time to think about this because you've probably been asked it a lot more than me. This is the first time I've been asked it and I probably don't really have the straight answer to it. I think for me it's.

    2018-06-11 · The Diary of a CEO · E19: Luke Massie - I Have Nothing To Hide · IDENTIFIED FROM THE TRANSCRIPT

  26. That's good to see. It is good to see, and I think there's a lot of people that follow you and are influenced by you. And, you know, not just because I'm saty, but I think you are some that people should listen to and be influenced by the correct influencer. Love Island starts next week and people are influenced by the wrong things. Definitely, and I think you're in that position now where you are paying back even this podcast. I think you're spending your time now. I'm spending time now trying to give back. And I think that's important. And the journeys I've been on, even the last six months, I think it's really important because if you can just help that one person, you know, you would tell me about another business that you've been involved in and it was some that was actually part of your competition. I mean, that's just insane.

    2018-06-11 · The Diary of a CEO · E19: Luke Massie - I Have Nothing To Hide · IDENTIFIED FROM THE TRANSCRIPT

  27. Happens, didn't And people are cool with that. And that's the thing. By the way, there's nothing wrong with people in. Listen, listen. List

    2018-06-11 · The Diary of a CEO · E19: Luke Massie - I Have Nothing To Hide · IDENTIFIED FROM THE TRANSCRIPT

  28. Yeah, and a lot of my friends in stable jobs and stable agencies have that, and I don't think there's anything wrong with that because I don't think everyone is. For me, I think it's. Again, all I've ever done in my life is ask why. And I think what I'd do if I did that is I'd be asking myself every single morning why. Why am I going and doing this? And I'd then probably get to the answer, which is it's giving me money. Or it's allowing me to go on that holiday. So then I'd say to myself, well, how could I do that anywhere by doing something I wanted? And I'd always keep coming around back at that same question. It'd probably come back to freedom, being able to live life on my own terms. You know, however, I do things might not be the right way, but I'm going to give it a go in Luke Massey's way.

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  29. All I'm doing People said to me, Oh, that is all I'm doing, and I might fail, and fine, but I tell you what, I'm gonna just keep learning, keep giving it a go.

    2018-06-11 · The Diary of a CEO · E19: Luke Massie - I Have Nothing To Hide · IDENTIFIED FROM THE TRANSCRIPT

  30. I'm sure Know it's one of those at the end of the day, I think it works for me stability at home, in home life. I think then it gives you that rock. So when you are going through these turbulent times. Got that other person that's going, yeah, but Luke, so what? You know, it's like, and then it's like you've said you've got to then live in the moment and reflect and go, do you know what? Look where I actually am. Is what you know what's the worst that can happen? I go back to living in a councillor state I've come from that. That's fine. We'll go back. My mate's still, it's not a problem.

    2018-06-11 · The Diary of a CEO · E19: Luke Massie - I Have Nothing To Hide · IDENTIFIED FROM THE TRANSCRIPT

  31. Yeah, it's that stability, and it's without getting the violin or anything. But when I was growing up, I never had a proper Christmas that everyone was around the table. And then I found this girl and I'd go around to her house and that was the family. And I felt myself, well, this is what I wanted.

    2018-06-11 · The Diary of a CEO · E19: Luke Massie - I Have Nothing To Hide · IDENTIFIED FROM THE TRANSCRIPT

  32. What do you mean? Yeah, what even bother telling you? How do I explain that? Yeah, it is insane, but at the same time, if I was to ask, and I do, what's your problem? It's like, well, this girl came in and wasn't happy with this, or, you know, it's... I can't then relate to that. It's a relative. Yeah, exactly, exactly. So, you know, for me, it's.

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  33. I don't know. I think she understands business to work. Yeah, it's tough. It is tough. She'll come to me with her problems. I'm like, that is your problem. Like, let me explain the real problem.

    2018-06-11 · The Diary of a CEO · E19: Luke Massie - I Have Nothing To Hide · IDENTIFIED FROM THE TRANSCRIPT

  34. Yes, Frankie, I've been with Frankie since I was 20 years old Really good girl. Again, brought stability. She's got her own business. Her life is busy as well. She's got her own beauty salon.

    2018-06-11 · The Diary of a CEO · E19: Luke Massie - I Have Nothing To Hide · IDENTIFIED FROM THE TRANSCRIPT

  35. Mind and then I go home and Luke Massey at home is stable, you know, craves that thing. I go home, go and see my mum frequently do the food shop with her, that sort of thing. And that, I think, is how I've been able to sort of stay grounded to a certain extent. Not that I've gone on and achieved things that I want to yet. I think it just puts perspective on things. I still go into the Ingle Labour Club in Preston, where it's £2 a pint and people playing darts and people pooled. That's Friday night. Because that's where I'm from, you know.

    2018-06-11 · The Diary of a CEO · E19: Luke Massie - I Have Nothing To Hide · IDENTIFIED FROM THE TRANSCRIPT

  36. I was the eldest. I was looking after my brothers and sisters. I was trying to add stability ever since I was younger. I was the one trying to support my mum through tough times. So I think that stability is a massive thing for me because as an entrepreneur to want stability is quite insane because even as we operate, stability isn't the best for it yet. Exactly. So my life in terms of vibe, in terms of how I approach things is our one process. It's, you know, to a certain extent, it's like the creative.

    2018-06-11 · The Diary of a CEO · E19: Luke Massie - I Have Nothing To Hide · IDENTIFIED FROM THE TRANSCRIPT

  37. Security, so I think one thing that I've craved throughout my life is security, you know, knowing that I can look after my mum. And that's it. As long as there's a level of security, I think looking after my family, I think, you know, and not just security, but even down to my day-to-day decisions. And, you know, I'm a long-term relationship. I've got a stable relationship. And that's something that I've craved from a young age, which is.

    2018-06-11 · The Diary of a CEO · E19: Luke Massie - I Have Nothing To Hide · IDENTIFIED FROM THE TRANSCRIPT

  38. Yes. Do you not think there's a responsibility? It's not who I am. Exactly. There's a responsibility of people who are following you and following your brand expect something. And for you to go and do that is.

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  39. Mitigating that are you going into every situation, analysing, or are you just going, fuck it, why not to a certain extent? Are you going, do you know what? Is this a correct use of my attack? Is this correct for what I'm trying to get across? And could this be misconstrued?

    2018-06-11 · The Diary of a CEO · E19: Luke Massie - I Have Nothing To Hide · IDENTIFIED FROM THE TRANSCRIPT

  40. This is what the press could have run. This press could have looked. This has happened. Luke's come through here. He's managed the process. Let's put that behind him. I know, but

    2018-06-11 · The Diary of a CEO · E19: Luke Massie - I Have Nothing To Hide · IDENTIFIED FROM THE TRANSCRIPT

  41. The current investors are amazing. Yeah, but I mean, I look to these, I was like, Luke, you signed that. That's mad. Like, seriously.

    2018-06-11 · The Diary of a CEO · E19: Luke Massie - I Have Nothing To Hide · IDENTIFIED FROM THE TRANSCRIPT

  42. Right documents in place from a legal point of view, even between you and your co founder. It's like going into a relationship and having a mortgage or whatever it is. It's like set the foundations right from day one. The only purpose of a contract is for when things go wrong. And shit will go wrong

    2018-06-11 · The Diary of a CEO · E19: Luke Massie - I Have Nothing To Hide · IDENTIFIED FROM THE TRANSCRIPT

  43. Even we're three years in. I don't care. Like, go and find the guy that you can show, but he's worth 5%, 10%, 20% equity. Believe me in the long run. Like go and find that guy, go and find that girl. And also, co-founders need to understand what they're getting into as well, which is so many people talk about their coin found. And the co-founders have no value, no value whatsoever. And that's another thing that's interesting. We were having a conversation before this. And that does happen. So yeah, get a co-founder.

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  44. I see that really bad. I see founders coming to me going, look, I've actually got this, it's worth, you know, we're touching a million now in revenue. What's the next step? And I said, go and find a core found.

    2018-06-11 · The Diary of a CEO · E19: Luke Massie - I Have Nothing To Hide · IDENTIFIED FROM THE TRANSCRIPT

  45. But in context, it wasn't, if that makes sense. Luke, well, that's really hard, Steve, when people are writing about him. You know what I mean? It's like, but what you're saying is right. And I think having a co founder to share that responsibility because it's sanity as well, which is, I think it would be even 20 times harder if you was the only founder and you have no one to bounce that off. So first of all,

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  46. It's ridiculous. Like a co-founder, someone you're in the pub with, things are down. Because no one is such a lonely place. It is such a lonely place. And if I have a co-founder, I can go, what about this? What about this? It's not on a none other than it is real context. So even being you now, we can talk about our issues and our challenges. And there might be the same issue, but in different contexts. So the advice that I give you might work for Vibe, but it might not work for social and vice versa, you know. And it then becomes familiarized advice. So you're texting me was brilliant.

    2018-06-11 · The Diary of a CEO · E19: Luke Massie - I Have Nothing To Hide · IDENTIFIED FROM THE TRANSCRIPT

  47. Correct lawyer In fact, no, number one would be a co founder because you'll know with Domini. If you have someone who can share that burden, someone...

    2018-06-11 · The Diary of a CEO · E19: Luke Massie - I Have Nothing To Hide · IDENTIFIED FROM THE TRANSCRIPT

  48. Old compared to some of these young men Yep. But this is what I'm saying, you know, and hopefully the process I've been through, I'd like to shed some positive light on it, you know, which is lessons were learned. And if I can pass that on to the next young founders raising some capital who might not have the resources or the money to get the correct legal advice, I could just maybe point him, look out for this, look out for Dragon Tag, look out for these points.

    2018-06-11 · The Diary of a CEO · E19: Luke Massie - I Have Nothing To Hide · IDENTIFIED FROM THE TRANSCRIPT

  49. Luke Massey had this planned all along. As if this is like premeditated, I want to screw people. That is ridiculous. Bearing in mind, everyone's been given shares back. That's it To have that, it was difficult. I mean, it was new ground, it was new territory for me because I've always been trading in the media as a good guy doing the right things at the right time. And when it was...

    2018-06-11 · The Diary of a CEO · E19: Luke Massie - I Have Nothing To Hide · IDENTIFIED FROM THE TRANSCRIPT

  50. And this is the problem. And I've learned from that at the end of the day, naivety, one of the comments that was on LinkedIn was Luke's younger, naive because he's not come out and said something. Okay, fine. You can be entire to that opinion. I was younger naive at 2 Signing a shareholder's agreement, which pretty much meant that I couldn't make the decisions on behalf of the company. The other thing is that shareholders agreement was never challenged at any investment round I've ever been through, including the crowdcube round, who have their own lawyers looking at things. So no alarm bell was ever raised for me that something's wrong here until the final raise when the company's running out of capital.

    2018-06-11 · The Diary of a CEO · E19: Luke Massie - I Have Nothing To Hide · IDENTIFIED FROM THE TRANSCRIPT