YouSaid · the spoken record

Lyndon Cormack

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57
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2023-10-16
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2023-10-16
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  1. “As kids, Jamie, you guys have an older brother, but you and Linden are just, I think, less than two years apart. So were you guys pretty much inseparable as kids? Like, did you guys were playmates?”

    2023-10-16 · How I Built This with Guy Raz · Herschel Supply Co.: Jamie and Lyndon Cormack · IDENTIFIED FROM THE TRANSCRIPT

  2. “It took some time for the brand to take off, but today Herschel products are sold at nine thousand locations around the world, and it's not just backpacks, but everything from duffles to suitcases to wallets to jackets and shirts. The brothers Cormack grew up in Calgary in Canada, and the inspiration for the name of the brand came from an old prairie town in Saskatchewan, a place they would visit as children.”

    2023-10-16 · How I Built This with Guy Raz · Herschel Supply Co.: Jamie and Lyndon Cormack · IDENTIFIED FROM THE TRANSCRIPT

  3. “I just assumed the company had roots stretching back to the gold rush. I mean, if you look at that pack with its leather straps and buckles and rugged denim, you can easily imagine Levi Strauss himself flinging one over his own shoulder back in eighteen forty nine. Now to be clear, Herschel's founders who also happen to be brothers weren't trying to trick anyone, but Lyndon and Jamie Cormack definitely wanted their products to evoke that feeling I was just talking about. Anyway, when they started Herschel Supply Company back in two thousand nine, both brothers had worked in apparel, so they knew how retail worked, but they had no idea how to actually make things. A few years earlier, they had noticed that there seemed to be a gap in the backpack market, that there weren't any stylish backpacks that could look great on a college student and on a professional going to work.”

    2023-10-16 · How I Built This with Guy Raz · Herschel Supply Co.: Jamie and Lyndon Cormack · IDENTIFIED FROM THE TRANSCRIPT

  4. “Every time I hold a zippo lighter or a leatherman knife or a stainless steel Timex watch, I feel a very strong sense of comfort. And maybe it's because these products are exactly the same as they've always been. They feel timeless like a pair of Levi's jeans or even an in and out burger. And it turns out there's a good reason why we respond to certain brands in a certain way. It touches something deep within us, and it can also get us to buy stuff. And companies are well aware of this. Just look at the recent rebrands of Pepsi and Burger King. Both are retro and both evoke that nineteen eighties vibe. So it may come as a surprise to you, it did to me at least, that Herschel supply company is a relatively new brand. When I first saw their backpacks back in twenty twelve”

    2023-10-16 · How I Built This with Guy Raz · Herschel Supply Co.: Jamie and Lyndon Cormack · IDENTIFIED FROM THE TRANSCRIPT

  5. “Amy and I promised ourselves that we would be together for the first time we opened our first samples. We met in the outskirts of Calgary. It was a bit mafioso style where the cars rolled in, trunks opened, box pulled up, boxcutter open, Jamie sliced the box open, and we licked literally opened up the box and saw our first samples. To be very honest, they were pretty disappointing Welcome to How I Built This show about innovators, entrepreneurs, idealists, and the stories behind the movements they built. Guy Rosen on the show today How Two Canadian Brothers Took Inspiration from Classic Brands to create a modern bag business that feels like it's been around forever. Herschel's supply company”

    2023-10-16 · How I Built This with Guy Raz · Herschel Supply Co.: Jamie and Lyndon Cormack · IDENTIFIED FROM THE TRANSCRIPT

  6. “And when you're ready to launch, you use offer code built to save 10% off your first purchase of a website or domain. Loans issued by Celtic Bank and serviced by Stripe. All loans subject to credit approval. Hey, it's Guy here. And before we start the show, a question, do you ever get nervous when performing or speaking in front of an audience? I definitely do, and I have to stand in front of a lot of audiences. Well, I recently interviewed Zoe De Chanel, and she had a great tip. I hadn't heard before, a tip that's allowed her to get out of her head and into the moment. You can find out all about it and hear my conversation with Zoe on my other podcast, The Great Creators. Just search for the great creators with Guy Ros wherever you listen to podcasts. And now, on to today's show.”

    2023-10-16 · How I Built This with Guy Raz · Herschel Supply Co.: Jamie and Lyndon Cormack · IDENTIFIED FROM THE TRANSCRIPT

  7. “This podcast is brought to you by Squarespace. I talk to entrepreneurs all the time who are looking for a way to upgrade their digital footprint. Well, whether you're just starting out or you're scaling your business, Squarespace is the easiest way to build a great website that stands out. It's an all-in-one website platform that gives you everything you need to claim your domain, showcase your products, and get paid. Anyone can use Squarespace's cutting-edge design tools to build an online presence that truly reflects what makes your business special. There are templates, intuitive drag and drop editing, and even an AI-enhanced website builder. Then, Squarespace's built-in analytics tools help you make smarter business decisions, review website traffic, learn where to focus engagement, and track revenue all in one place. Looking to grow your business, Squarespace even offers fast, easy business financing through Squarespace Capital. Go to Squarespace.”

    2023-10-16 · How I Built This with Guy Raz · Herschel Supply Co.: Jamie and Lyndon Cormack · IDENTIFIED FROM THE TRANSCRIPT