YouSaid · the spoken record

Maayan Cohen

lines on the record: 26
first: 2023-10-18
most recent: 2023-10-18
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“Is a moment in time that will be remembered for generations to come. And it's our job to speak up and acknowledge what happened. That's all. You can of course donate money. You could do a lot of other things. But the most important thing is just to speak up.”
2023-10-18 · Masters of Scale · Rapid Response: On the ground in Israel, w/Hello Heart's Maayan Cohen · IDENTIFIED FROM THE TRANSCRIPT
“Everyone needs to speak up, especially business leaders. Your team is looking at you. You have GST members, you have Palestinian team members probably too. You have to speak up. You have to show humanity. You have to show empathy. If you ignore it, you might not understand the level of damage you're creating. We have to acknowledge what just happened, which is a very, very, very cruel, barbaric attack that's unimaginable on civilians. Us raise awareness to whatever you can to free the hostages. But most of all just listen to the stories. Don't be numb. If you see videos and you have the gut to watch them, watch them.”
2023-10-18 · Masters of Scale · Rapid Response: On the ground in Israel, w/Hello Heart's Maayan Cohen · IDENTIFIED FROM THE TRANSCRIPT
“That I'm hearing from my team members on what happened. We will need a lot of time to process this and know we're not okay.”
2023-10-18 · Masters of Scale · Rapid Response: On the ground in Israel, w/Hello Heart's Maayan Cohen · IDENTIFIED FROM THE TRANSCRIPT
“We can to help the ones that depend on us, our users, our clients. I spend my mornings probably around six AM till four PM just helping the war Rain started yesterday in the north. They didn't have tents. So we started buying tents and from four PM till midnight I'm a CEO and I work with our US team and our clients. They've been phenomenal too and helped us shift gear so we were able to keep business continuity but it's hard. It's hard for a team to focus. We will get out of it eventually. Hello Heart is going to continue to thrive as a company. We now have services for 2 million people and you know I want to get it to 100 million people. We're going to continue to build risk alerts that help people understand that they're at risk for heart attacks and strokes and to build our prediction models that we're starting to work on now. And here in Israel we're going to try and stabilize things and process what happened. But I don't think my soul is still able to contain the horrific videos and stories.”
2023-10-18 · Masters of Scale · Rapid Response: On the ground in Israel, w/Hello Heart's Maayan Cohen · IDENTIFIED FROM THE TRANSCRIPT
“But it's one day at a time. Sometimes we have two bombings. That's a good day. Other days we have a bombing every hour. Yesterday, when I was driving my five-year-old to grandma, she also has a bomb shelter and there's no schools now. I found myself in a highway during a bomb attack. And I just, you know, stopped the car, got out of the car, lay down on the ground and protected my head. That's our reality now. I think it's going to be at best a few weeks. hopefully not longer, but probably longer. And we have to think about the future. So we're planning ahead. We're trying to figure out which features we can release that will help more users improve their heart health because that's what our company does. Our mission is to empower people to understand and improve their heart health. We're a company that's all about living longer life, happier life, helping people. So we're trying to do whatever.”
2023-10-18 · Masters of Scale · Rapid Response: On the ground in Israel, w/Hello Heart's Maayan Cohen · IDENTIFIED FROM THE TRANSCRIPT
“So, I think the first week was one hour at a time. Like, where are we now? Are we safe? Do we have a bomb shelter? Are they making their move next I have now a knife, pepper spray, and a hammer in my back. I don't even know what I'm going to do with it, but I feel I need to be protected, so I carry a backpack with all this equipment and water to just be safe. I asked my team this morning we had the first team meeting in a week and asked them like, hey, what are you scared of? They're like, we're scared for our kids. We're scared of a chemical attack. We're scared that they're going to take over Israel. We're scared that it's going to happen again. You know, people can't even digest what happened and we're just full of fear. So it was one day at a time prepping bombshelters. I think now we can plan a few weeks ahead. We know that this is not going to be over soon. This is a very hard situation to be in as a country and there's a lot of internal conflict. But I think now things are starting to stabilize.”
2023-10-18 · Masters of Scale · Rapid Response: On the ground in Israel, w/Hello Heart's Maayan Cohen · IDENTIFIED FROM THE TRANSCRIPT
“But if we won't be able to live in this country, if my team members won't be able to live peacefully in their homes, then we can't live in Israel. And then what? Where would we go? Because if they took over Israel, we just don't have a choice. We need the world to acknowledge what happened. We need people to understand how bad this was, how inhumane that was. This was not just another terrorist attack. We're used to terror attacks. We're used to suicide bombers explode on a bus. We're used to rockets sent to our house. This was an unprecedented situation, I think, in the Western world ever.”
2023-10-18 · Masters of Scale · Rapid Response: On the ground in Israel, w/Hello Heart's Maayan Cohen · IDENTIFIED FROM THE TRANSCRIPT
“My Army service, I was a tank driver, I was a sergeant, and I was willing to do whatever it takes to protect my country, rotten from our HR team, did not sign up for that. She didn't sign up her kids for that. Of the young girls that were kidnapped and have been raped did not sign up for that. It's a very, very different experience. And I see the team members that were drafted, they're scared, but they know what they're going into. Their families are saying goodbyes to them and they know that some of them may not come back. I hope and pray that they all will. But we know that people will die Unfortunately, given Hamas's action, where they don't let the civil population in Gaza evacuate, we know Palestinians will also die. That breaks my heart. It really does. They didn't do anything bad either.”
2023-10-18 · Masters of Scale · Rapid Response: On the ground in Israel, w/Hello Heart's Maayan Cohen · IDENTIFIED FROM THE TRANSCRIPT
“So war is war and war is a horrible thing in which everybody loses and all sides people die. I lost multiple friends in my army service that unfortunately died, protecting our country. It's bad, it said. But what happened is a thousand times better. People that live a peaceful life, kids in their homes, any four year old grandmas, to have people that come into their house, rape their daughters, burn down the house, and take grandma into the Gaza Strip is not war. It's the most barbaric thing that a human mind can think about. If you lose friends at war, it's hard. It's tough. I lost friends at war. But you know what you're getting yourself into. You put in a uniform, you take a gun, and you take the risk of not coming back. Attacking civilians and kidnapping him is the worst war crime you can think about.”
2023-10-18 · Masters of Scale · Rapid Response: On the ground in Israel, w/Hello Heart's Maayan Cohen · IDENTIFIED FROM THE TRANSCRIPT
“The easy option was to stay in Vegas, get my family on a plane back, there were a bunch of people that fleeted here they could get a plane ticket out very easily. I can't. I need to be here.”
2023-10-18 · Masters of Scale · Rapid Response: On the ground in Israel, w/Hello Heart's Maayan Cohen · IDENTIFIED FROM THE TRANSCRIPT
“And if anybody cares about humanity, then empathy for human life they need to speak up. Silence is very apparent in this situation. Somebody asked me, hey, why aren't you going back to the US? I can't. I'm Jewish. I have a house in Melobark. Of course I can go back. But if Israelis won't be safe in Israel, Jews won't be safe anywhere else. Have a team here, my family is here, and I have to do whatever I can to protect my country. If I want to be a free Jew in here or anywhere else in the world, Hamas's mission statement is to kill all Jews everywhere. If Israel goes down, the West is next, and where will I go? So I don't really have a choice.”
2023-10-18 · Masters of Scale · Rapid Response: On the ground in Israel, w/Hello Heart's Maayan Cohen · IDENTIFIED FROM THE TRANSCRIPT
“Because we know these people. We have team members that go to funerals several times a day. There's kids in these pictures that are friends, kids. These are grandmas we know, of our friends. And if you want to pretend that you're a freedom fighter, you start to create misinformation. This is not AI. These are bodies that were brought to graves now, of kids decapitated. This is not science fiction, it's not a movie, it's not up for debate. This is happening live. And unfortunately, there's even a worse faith than death. We have our friends that have been kidnapped to the Gaza Strip Girls that are not rape victims, kids that just other parents die, five year olds that were dragged into the Gaza Strip alone It's horrible.”
2023-10-18 · Masters of Scale · Rapid Response: On the ground in Israel, w/Hello Heart's Maayan Cohen · IDENTIFIED FROM THE TRANSCRIPT
“But people still zone out. I still zone out every day I find myself a few hours just unable to focus. Everybody struggles to sleep, not just because they're sleeping in a bomb shelter, because the things that we've seen. And to know that it didn't happen in so far a wavelength, it happened to our team, to people we work, that we see in the office every day. unimaginable. So we started support groups for the team for parents. And we're trying to do whatever we can to get other business leaders and our friends in the US, the majority of the company is actually based in the US. To acknowledge what happened, and this is not about left and right or pro-Palestinian and pro-Israelis. This is a moment in time where horrific, cruel, unprecedented terror attack happened on civilian houses.”
2023-10-18 · Masters of Scale · Rapid Response: On the ground in Israel, w/Hello Heart's Maayan Cohen · IDENTIFIED FROM THE TRANSCRIPT
“Take a step back and think about your emotions because if you do that, the horrors that we just witnessed are so overwhelming that a human soul can contain them. So you have to move people from emotions to actions. We started taking actions. We opened an aid and logistics center in our office. I have dozens of packages right here beside me in the office of protective gear, of raincoats, socks, and anything that the soldiers out there need, we started to help our teams that were in the strike zone. We're supporting them with housing. We're supporting them with toys, baby food, anything that they need. And that gives our team hope. We decided that anybody that wants to volunteer in the AIDS center are not working and the rest are covering for them. So work now has meaning and that helps everybody cope.”
2023-10-18 · Masters of Scale · Rapid Response: On the ground in Israel, w/Hello Heart's Maayan Cohen · IDENTIFIED FROM THE TRANSCRIPT
“I'm a business leader. I'm not a politician. I'm not a war expert. I can do what I can. I knew that I have to come back. And I'm in the office every day since. I have 80 employees here that depend on me. We had several folks that were drafted into the Army Reserves to protect the country. They're now either in the north or in the south because Israel is scared for its existence. For the first time in history, we're actually scared that the country won't exist anymore. So we have insane amount of Army Reserve. So I have soldiers out in the field that, you know, until a week ago were software engineers and project managers. And a lot of our team members, their spouses are out in the field. So the first thing we did is consulted a trauma expert that helped us understand that when you're going through something so severe, the best coping is actually to do and not just sit at home.”
2023-10-18 · Masters of Scale · Rapid Response: On the ground in Israel, w/Hello Heart's Maayan Cohen · IDENTIFIED FROM THE TRANSCRIPT
“We were very scared because we didn't know when it's even going to stop. And Israel was shocked. Hamas have always said that they're freedom fighters, you know, the South is considered a peaceful area in terms of the borderline. There are some incidents. There's rockets once in a while, but it's not a severe conflict area, so there weren't a lot of military forces around. They basically conquered parts of Israel. And now they're hurting the Palestinian people too. It's insane. My heart goes out to all victims of this situation. The Israelis and the Palestinian, we just heard yesterday that there are areas in which their terror tunnels, so the Israeli army need to get into and destroy those infrastructures. And Hamas won't let Palestinians get out of there. They took their IDs and they took their car keys and they won't let them flee the area.”
2023-10-18 · Masters of Scale · Rapid Response: On the ground in Israel, w/Hello Heart's Maayan Cohen · IDENTIFIED FROM THE TRANSCRIPT
“It's a little under an hour drive. It's very close. And the first wave of the attack started getting into the small villages and kibbutz around Gaza. They started taking over small cities in the south that are completely normal cities.”
2023-10-18 · Masters of Scale · Rapid Response: On the ground in Israel, w/Hello Heart's Maayan Cohen · IDENTIFIED FROM THE TRANSCRIPT
“My family is now in Tel Aviv. I split my time between Silicon Valley and Menlo Park and Tel Aviv these days. So my family was here too. They were not in the strike zone. They were not at risk. But the next thing, of course, that happened is a bunch of rockets fell on our heads. So we all moved in together, the entire family. And we started sleeping in the bomb shelter with mattresses on the floor. And that's my life now. tried to live a semi-normal life between, you know, fire alarms and bomb alarms while running to shelter. We sleep in bomb shelters. Nobody's hanging out in the streets anymore. There's no kids. It's war.”
2023-10-18 · Masters of Scale · Rapid Response: On the ground in Israel, w/Hello Heart's Maayan Cohen · IDENTIFIED FROM THE TRANSCRIPT
“So the worst thing about the digital world is Hamas videoed all of this and posted it in social media. So it was everywhere. It was on Twitter. It was on LinkedIn. You were just surrounded by horrific videos of people you know that are going through these things. This is like the worst, the cruelest psychological warfare ever created. After a couple of hours, I figured out how I'm taking the first flight back, which was the next day. And I was trying to keep myself together because what else can I do? So I tried to project business as usual, canceled most of my meeting, did my panel, and got on the first flight out home. And when I got here, I started to do whatever I can to get my family and my team to be in a place where they're safe and we feel, you know, secure.”
2023-10-18 · Masters of Scale · Rapid Response: On the ground in Israel, w/Hello Heart's Maayan Cohen · IDENTIFIED FROM THE TRANSCRIPT
“I didn't really know what to do. I think I was in shock for a few hours, got myself into the hotel and I didn't want to leave the room. I just sat there and talked to the team and we all started to connect rescue teams with people that were on the ground because everybody were hiding in their house and they didn't know if it's the army knocking on their door or it's the terrorists pretending to be the army knocking on their door. There were even situations where people locked themselves in a shelter. terrorists realized that and they went outside and burned down the house to get the people to flee out so they can shoot them in the street”
2023-10-18 · Masters of Scale · Rapid Response: On the ground in Israel, w/Hello Heart's Maayan Cohen · IDENTIFIED FROM THE TRANSCRIPT
“Was a very, very surreal experience because the contradiction between what I know that started to unfold and is happening to my team in Israel and what's happening around me is complete opposite. Dazzling lights and slot machines and music and people laughing and people drinking and And I know that my team is at risk and I know that there's terrorists banging on people's houses. We, by the way, had three team members that are in the strike zone.”
2023-10-18 · Masters of Scale · Rapid Response: On the ground in Israel, w/Hello Heart's Maayan Cohen · IDENTIFIED FROM THE TRANSCRIPT
“Elderly Holocaust survivors and she was just trying to keep them quiet so they won't pay attention to them. So they hugged each other, they colored. One of her kids took a sticker of a rocket and put it on his arm and told her, don't worry, mommy. The rocket's going to protect us. And thank God 30 hours later, her and her kids were rescued safely. And she's now in a better place physically, but as she defined it, I'm alive. But I can't say that I'm okay. She realized that her neighbors, her family in the kibbutz were all slaughtered, or worse. They were kidnapped into the Gaza Strip to go through unthinkable things.”
2023-10-18 · Masters of Scale · Rapid Response: On the ground in Israel, w/Hello Heart's Maayan Cohen · IDENTIFIED FROM THE TRANSCRIPT
“So I immediately checked in on my family in Israel, on all my friends, and we did a check in with all of our team members in Israel. And we quickly realized that Rotum, one of our HR team members, is in the strike zone. She's pregnant and she texted us that she locked herself in a bombshelter with her two kids. Rotham was in a bomb shelter for 30 hours. She texted us that all she can hear outside is yelling and screaming and she was trying to keep her kids quiet because she didn't want to draw attention because the terrorists went house by house came in broke down the door shot everyone and the lucky ones died. The unlucky ones were dragged into the Gaza Strip, including kids”
2023-10-18 · Masters of Scale · Rapid Response: On the ground in Israel, w/Hello Heart's Maayan Cohen · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, for sure. So I'm a tech entrepreneur. I run Hello Heart, which is a digital therapeutics company based in Silicon Valley and in Israel. We actually have employees all over the US. And I was flying to Las Vegas, to a tech conference. And we were about to launch our new women's heart health campaign to promote equality for women around heart disease and heart attacks. And a couple of hours into the flight, My CTO texted me and said, hey, Israel's under attack, it's bad. And I was like, yeah, you know, there's rockets. Israelis are tough. We deal with conflict all the time every couple of years there's something and she texted no this is really bad open the news And we have 80 employees in our Tel Aviv office. And when I started to realize what's happening, I was completely shocked.”
2023-10-18 · Masters of Scale · Rapid Response: On the ground in Israel, w/Hello Heart's Maayan Cohen · IDENTIFIED FROM THE TRANSCRIPT
“I think this was actually the toughest week of my life. And I'm Israeli. I went through difficult things in my upbringing. But this was by far the most difficult week of my life.”
2023-10-18 · Masters of Scale · Rapid Response: On the ground in Israel, w/Hello Heart's Maayan Cohen · IDENTIFIED FROM THE TRANSCRIPT
“This was by far the most difficult week of my life. My CTO texted me and said, Hey, Israel's under attack. And I was like, yeah, you know, there's rockets. Israelis are tough. And she texted, No, this is really bad. Started sleeping in the bomb shelter. Nobody's hanging out in the streets anymore. In the office every day I have 18 employees here that depend on me. I have soldiers out in the field that until a week ago were software engineers and project managers. And a lot of our team members, their spouses, are out in the field. And I have three team members that are survivors of the strike zone. I have to take care of them”
2023-10-18 · Masters of Scale · Rapid Response: On the ground in Israel, w/Hello Heart's Maayan Cohen · IDENTIFIED FROM THE TRANSCRIPT