YouSaid · the spoken record

Madeline Haydon

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76
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2024-05-13
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2024-05-13
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  1. “Bloggers, and I reached out for a couple just to say, Hey, would you amplify this on your social media channels? And I got a couple lucky hits.”

    2024-05-13 · How I Built This with Guy Raz · nutpods: Madeline Haydon · IDENTIFIED FROM THE TRANSCRIPT

  2. “Well, they actually, I didn't want family and friends because I didn't want the polite donations. I wanted like stranger people to tell me whether or not this was something that would resonate with them And so I was following a bunch of different paleo people at the time.”

    2024-05-13 · How I Built This with Guy Raz · nutpods: Madeline Haydon · IDENTIFIED FROM THE TRANSCRIPT

  3. “I was trying to raise $30,000 because I had Googled how much does it cost to do a commercial formula? Somewhere on some blog, some guy had said, you should be able to do a commercial formula for $10,000. So I'm like, okay. $10,000 commercial formula let's double it for Kickstarter backer rewards plus gifts and let's like just do another 10 for safekeeping”

    2024-05-13 · How I Built This with Guy Raz · nutpods: Madeline Haydon · IDENTIFIED FROM THE TRANSCRIPT

  4. “Exactly, and coconut milk, what you just mentioned wasn't rich enough for me, so that's why it ended up being coconut cream. Plus almond milk. And then that gave us the balanced neutral creaminess that I was looking for.”

    2024-05-13 · How I Built This with Guy Raz · nutpods: Madeline Haydon · IDENTIFIED FROM THE TRANSCRIPT

  5. “I wanted a half and half. That was what my goal was. I wanted something that would allow the coffee to taste like a cup of coffee. And I was using actually so delicious at the time, which is all coconut. And it was the richest, creamiest thing I could find, but every cup of coffee tasted like a coconut cup of coffee.”

    2024-05-13 · How I Built This with Guy Raz · nutpods: Madeline Haydon · IDENTIFIED FROM THE TRANSCRIPT

  6. “Exactly. And I just really felt in my heart of hearts one day I'm going to go into Whole Foods and I'm going to see a product like nutpods and I'm going to have regrets saying like I wish I had done it. I wish I'd gone for it.”

    2024-05-13 · How I Built This with Guy Raz · nutpods: Madeline Haydon · IDENTIFIED FROM THE TRANSCRIPT

  7. “Sure. So, you know, my friends were in the different groups that I talked about. We had friends that were paleo and we had friends that were whole 30 and we had my family members that were diabetic. So they were bumming like creamer off of me.”

    2024-05-13 · How I Built This with Guy Raz · nutpods: Madeline Haydon · IDENTIFIED FROM THE TRANSCRIPT

  8. “Right. And in three days' time, you could learn about how to commercially develop your brand, how to think about pricing and going to grocery stores. Routes to channels and markets. And it was a really good overview.”

    2024-05-13 · How I Built This with Guy Raz · nutpods: Madeline Haydon · IDENTIFIED FROM THE TRANSCRIPT

  9. “Was a Whole Foods 365 almond milk. It was a can of Thai kitchen coconut cream. Was William Sonoma like Tahitian vanilla extract and some gray sea salt because It felt fancy than Morton Sees And so there was a period where I would just pack my own homemade creamer at home when I would go meet with friends for coffee. And then that's when my MBA brain kind of kicked in and said, you know, actually this would help a lot of people. And there's nothing like this. And, oh, look, there's a Chapman University from recipe to retail class. And I just wanted to learn a little bit more about like, could this actually be a business?”

    2024-05-13 · How I Built This with Guy Raz · nutpods: Madeline Haydon · IDENTIFIED FROM THE TRANSCRIPT

  10. “I went home to our apartment and I got out my blender and I went to Whole Foods and I went to Sprouts and I got the ingredients that I could make a DIY creamer.”

    2024-05-13 · How I Built This with Guy Raz · nutpods: Madeline Haydon · IDENTIFIED FROM THE TRANSCRIPT

  11. “And he just said nonchalantly. Well, maybe you can do something about that. And in that little chapter in our life, we were in California. We were around people that were paleo and CrossFit and vegan and plant-based was becoming a thing and just got to thinking about how I'm lactose intolerant, but then a concept like nut pots would actually work for all of these other different groups of people, including diabetic people or pre-diabetic people. And so it just became a concept that was birthed in Bert's Cafe in South Lake Tahoe.”

    2024-05-13 · How I Built This with Guy Raz · nutpods: Madeline Haydon · IDENTIFIED FROM THE TRANSCRIPT

  12. “And I remember that I was on a family vacation and we were at this cafe and I wanted a decaf cup of coffee and all the little bowls of little creamers were processed with artificial this and that's and hydrogenated oils and I said to the waitress hey do you happen to have anything else? And she said, sure, I'll be right back and she comes back and she plunks down that big canister of powdered non-dairy creamer and I just looked at Jeff and I said, I am like so... Sick of, you know, these are the choices of no matter where I go.”

    2024-05-13 · How I Built This with Guy Raz · nutpods: Madeline Haydon · IDENTIFIED FROM THE TRANSCRIPT

  13. “So I left my job at Peter Sound Blood Center, which has since rebranded to Bloodworks Northwest. And I followed my husband to California for his career. He was a successful investment banker. And, you know, I got married the second time later about eight years after my divorce. And so I was a later mom. And we had Emily, my firstborn. And we had trouble having her. I mean, I've had about three miscarriages. We've gone through IUI, IVF. You know, you get in this roller coaster of. Paleo to acupuncture, to Reiki,”

    2024-05-13 · How I Built This with Guy Raz · nutpods: Madeline Haydon · IDENTIFIED FROM THE TRANSCRIPT

  14. “So, I think first thing was when Jeff and I, we were dating, we were watching American Idol and we were watching all these people that had their dreams and they would like be so emotional because they were so passionate. And I realized like I didn't have a dream like that. Do you have a dream like that? I don't have a dream like that Like, where is the passion in our lives?”

    2024-05-13 · How I Built This with Guy Raz · nutpods: Madeline Haydon · IDENTIFIED FROM THE TRANSCRIPT

  15. “Whole lifetime together, and I take a lot of the blame of that first marriage that failed because I got scared that when we started to have the ebbs and flows of a seven-year-old relationship, that this is what it was going to be. So it just retreated. And I have regret about how I left that marriage even though I love my current husband in the life that I have with my current husband, if that makes sense.”

    2024-05-13 · How I Built This with Guy Raz · nutpods: Madeline Haydon · IDENTIFIED FROM THE TRANSCRIPT

  16. “No, I didn't have a family until 2009. I was married before. And I married my ex-husband right out of college. And, you know, great guy. I think I just didn't really understand the commitment of.”

    2024-05-13 · How I Built This with Guy Raz · nutpods: Madeline Haydon · IDENTIFIED FROM THE TRANSCRIPT

  17. “Exactly. And I never had a job that I felt so connected to the community. And when you're going around and you're promoting blood drives, working with high school students, working with church groups, working with businesses, and you're driving around your community, I loved all of that. I think I wanted my work to matter, and I saw that when my mom was in the hospital and when my mom was going through her radiation, like there were things that mattered and there were things that didn't. And I wanted my work to contribute towards helping other people and making a difference.”

    2024-05-13 · How I Built This with Guy Raz · nutpods: Madeline Haydon · IDENTIFIED FROM THE TRANSCRIPT

  18. “Exactly, the only reason why I went back was because my mom was dying of cancer. She was worried because of all of the kids. I was the only one who had a liberal arts degree. I was the one who was always making the least amount in salary. I was the one who had the most credit card debt. So she really begged me to go back and get a graduate degree. And it took me about two and a half years to earn my MBA at night.”

    2024-05-13 · How I Built This with Guy Raz · nutpods: Madeline Haydon · IDENTIFIED FROM THE TRANSCRIPT

  19. “Is my high school job, and my mom, I remember I was chatting with her, and she said she got a raise today. And I said, That's great, mom. And she said, Yeah, I'm really proud. You know, I'm up to $9 an hour. And I was thinking, that is not that much more than what I was making at Blogbuster Video. And I'm like, this 17-year-old kid. And it made me sad and cognizant of the disparity that she and I will have. Gosh, it really instilled in me compassion. And I don't know if you can get those qualities without going through hardships.”

    2024-05-13 · How I Built This with Guy Raz · nutpods: Madeline Haydon · IDENTIFIED FROM THE TRANSCRIPT

  20. “So they had tough jobs. Language was a barrier, even though my dad translated. He still speaks with a heavy accent today. And so my mom sewed curtains and my dad worked a midnight shift at a cannery. In high school, my mom ended up in electronic assembly so circuit board. And I remember I was working my job at Blockbuster Video.”

    2024-05-13 · How I Built This with Guy Raz · nutpods: Madeline Haydon · IDENTIFIED FROM THE TRANSCRIPT

  21. “And he was very protective about Vietnamese immigrants taking Californian jobs and the governor up in Washington was Dan Evans. And he sent his aide down to say Washington State welcomes you. And through the office of the governor, he heard about my parents, how, you know, it's a family of five kids, six on the way, both mom and dad worked with the U.S. Embassy. And they personally sponsored my family up. And so then in September, my mom gave birth to my little brother, named him Evans in honor of Governor. Yes, Dan Evans. And to this day, you don't get a lot of 50-year-old friendships, but we meet with them every year. So it's been a wonderful friendship and has really shaped me as well.”

    2024-05-13 · How I Built This with Guy Raz · nutpods: Madeline Haydon · IDENTIFIED FROM THE TRANSCRIPT

  22. “I was one, and my oldest sister was nine and popped over to Guam, went over to Camp Pendleton. Jerry Brown was the governor at the time.”

    2024-05-13 · How I Built This with Guy Raz · nutpods: Madeline Haydon · IDENTIFIED FROM THE TRANSCRIPT

  23. “Exactly And my parents had the foresight and the opportunity with working with the U.S. Embassy to have all the paperwork in place. So Go Bag, you know, get all the kids from school, scramble to get to the airport. And we were one of the lucky ones, guys, because we were all together. We were on a helicopter.”

    2024-05-13 · How I Built This with Guy Raz · nutpods: Madeline Haydon · IDENTIFIED FROM THE TRANSCRIPT

  24. “She was, I think, a commander of sorts. I only know the Vietnamese And they don't, as you can imagine, are very reticent to talk about some of the details of the Vietnam War. It's traumatic for them. Of course. Anyways, they had half an hour of notice to get to the airport because Saigon was going to fall.”

    2024-05-13 · How I Built This with Guy Raz · nutpods: Madeline Haydon · IDENTIFIED FROM THE TRANSCRIPT

  25. “Funny because when I think about my mom who passed away when I was in my late 20s, you know, I think about a very cherububic woman who laughed a lot and was an excellent cook. And I found this old picture of her and she was 20 and she was felt and she was holding an oozy gun and I'm like dad is this mom? And he said, yeah. He said, your mom was actually a very good sharpshooter.”

    2024-05-13 · How I Built This with Guy Raz · nutpods: Madeline Haydon · IDENTIFIED FROM THE TRANSCRIPT

  26. “You have to take a look at me objectively. I am a female founder, person of color, pregnant, never been a CEO before, brand new to the industry. And I was going to anybody, I was going to Angel Networks. I was paying money to pit to angels. And I took it so personally, guy, that they were rejecting me or my business or my team, you know, I hated it when my husband would say, this is just a numbers game. And the more nose you get gets you closer to the yes.”

    2024-05-13 · How I Built This with Guy Raz · nutpods: Madeline Haydon · IDENTIFIED FROM THE TRANSCRIPT