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Marc Lore

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2026-03-30
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2026-03-30
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  1. Well, there's a little technicality on how you figure the price of shipping. Mostly it's based on weight, but at some point, if the box is big and it's not that heavy, you'll get charged for the actual cube of the box instead of the base.

    2026-03-30 · How I Built This with Guy Raz · diapers.com: Marc Lore. The ecommerce visionary who lost to Amazon but still made billions (2021) · IDENTIFIED FROM THE TRANSCRIPT

  2. And very soon they did that, and we got a call from Procter& Gamble. And Procter& Gamble said, hey, we're doing a favor, basically, for a very important customer of ours who would like us to sell you. We don't believe in your business model. Nothing's changed on our side, but we're going to sell you.

    2026-03-30 · How I Built This with Guy Raz · diapers.com: Marc Lore. The ecommerce visionary who lost to Amazon but still made billions (2021) · IDENTIFIED FROM THE TRANSCRIPT

  3. The only reason why they did, by the way, is because we changed the rules with the wholesale club. We used to leave them some diapers, and then we said, you know, wonder what happens if we take all the diapers? I believe they'll get mad and they'll call P&G. And so we tried it. And it actually worked. We went in there. We took all the diapers. They said, you know, our deal was we load the truck up and you leave us diapers. And we said, okay. Well, then you don't have to load the truck, but we're taking all the diapers. And they're like, whoa, whoa, whoa, whoa, whoa, whoa, you can't do that. I'm like, I think we can. We're just like any other customer. And he's like, well, yeah, I guess you can. I guess you can. But and we said, hey, the only but is please call your Procter& Gamble and Kimberly Clark, you know, rep and tell them to just sell us direct. And then we're rather your hair. We won't take all the diapers. Yeah.

    2026-03-30 · How I Built This with Guy Raz · diapers.com: Marc Lore. The ecommerce visionary who lost to Amazon but still made billions (2021) · IDENTIFIED FROM THE TRANSCRIPT

  4. 11 million in sales, it was basically just me and Vinny, and we hired another woman to help us with customer care and some of the fulfillment. But we got up to 11 million in sales with two people, three people basically. It was really hard.

    2026-03-30 · How I Built This with Guy Raz · diapers.com: Marc Lore. The ecommerce visionary who lost to Amazon but still made billions (2021) · IDENTIFIED FROM THE TRANSCRIPT

  5. Yeah, I mean, I think the learning still stands today. It's the idea that as long as customers love the service and they're repeating and they give you good marks, that you had something. You had something that was valuable. You had a brand. Was lots of ways to solve the economics, is what we thought and felt.

    2026-03-30 · How I Built This with Guy Raz · diapers.com: Marc Lore. The ecommerce visionary who lost to Amazon but still made billions (2021) · IDENTIFIED FROM THE TRANSCRIPT

  6. No, they just love getting the sales and they were quite happy to sell them. We had a little arrangement where we'd leave them some diapers for their other customers, and in return they'd put them on the truck. And eventually we were clearing out like multiple clubs at a time.

    2026-03-30 · How I Built This with Guy Raz · diapers.com: Marc Lore. The ecommerce visionary who lost to Amazon but still made billions (2021) · IDENTIFIED FROM THE TRANSCRIPT

  7. Pallettes? Yeah, they'd move the pallets and put them on a truck. We'd rent like an 18 wheeler would come and they'd put the pallets on the 18 wheeler.

    2026-03-30 · How I Built This with Guy Raz · diapers.com: Marc Lore. The ecommerce visionary who lost to Amazon but still made billions (2021) · IDENTIFIED FROM THE TRANSCRIPT

  8. In the early days, believe it or not, we'd actually go to the wholesale clubs, so BJ's, Sam's Club, Costco, and we would buy the diapers.

    2026-03-30 · How I Built This with Guy Raz · diapers.com: Marc Lore. The ecommerce visionary who lost to Amazon but still made billions (2021) · IDENTIFIED FROM THE TRANSCRIPT

  9. It was crazy, so crazy, I guess, that Procton Gambling Kimberly Clark, the two big diaper manufacturers that make pampers and huggies, they refused to sell us diapers. They said they just don't want to waste their time on a business that's never going to work.

    2026-03-30 · How I Built This with Guy Raz · diapers.com: Marc Lore. The ecommerce visionary who lost to Amazon but still made billions (2021) · IDENTIFIED FROM THE TRANSCRIPT

  10. Because I think we saw the bigger vision, which was wait a second, these things were a lost leader for a reason. They drive traffic to the store. And online, the difference between a brick and mortar and online is online, you can sell so many more things because the unlimited shelf space. So we thought, okay, great. So let's drive people, you know, we're going to lose more money than a brick and mortar does in diapers because we have to pay for shipping. But that's okay. We can sell even more products and more high margin products than stores can.

    2026-03-30 · How I Built This with Guy Raz · diapers.com: Marc Lore. The ecommerce visionary who lost to Amazon but still made billions (2021) · IDENTIFIED FROM THE TRANSCRIPT

  11. Not the case because all the retailers compete for people looking to buy diapers and they'll keep lowering the price to try to drive transactions.

    2026-03-30 · How I Built This with Guy Raz · diapers.com: Marc Lore. The ecommerce visionary who lost to Amazon but still made billions (2021) · IDENTIFIED FROM THE TRANSCRIPT

  12. Oh, not even hard. It was impossible Because they're a loss leader, so there's very little margin in diapers. And yeah, the cost is shipped because they're heavy is really expensive. You are definitely going to lose money on diapers.

    2026-03-30 · How I Built This with Guy Raz · diapers.com: Marc Lore. The ecommerce visionary who lost to Amazon but still made billions (2021) · IDENTIFIED FROM THE TRANSCRIPT

  13. It might have been 2003, 2004, somewhere around there. You could not buy diapers at a normal price. They were like prices were like jacked to ridiculous levels. It just wasn't a thing. Nobody bought them online. Then I went to Vinny and I said, hey, Vin, what do you think about this idea of selling diapers, delivering them overnight to moms and dads at normal Walmart prices? I think we said Walmart prices. They started talking it through and thought, yeah, there's something here. When we would ask people though about whether this would work, people that knew it as something, they said that's silly idea. There's no way it'll work because don't you know that diapers are a loss leader for these brick and mortar stores? They drive traffic and so they lose money on them. And if you're going to pay for shipping and fulfillment, you'll lose even more money. There's no way it can work.

    2026-03-30 · How I Built This with Guy Raz · diapers.com: Marc Lore. The ecommerce visionary who lost to Amazon but still made billions (2021) · IDENTIFIED FROM THE TRANSCRIPT

  14. Yeah, just some nugget of like what are people searching for? Just try to get ideas brainstorming basically, not knowing what you'd find, no idea, but put in the word diapers. And remember, it came up 200,000 times in a month searched. I'm like, that's really interesting because you can't buy diapers online, not even Amazon at the time. Could you buy

    2026-03-30 · How I Built This with Guy Raz · diapers.com: Marc Lore. The ecommerce visionary who lost to Amazon but still made billions (2021) · IDENTIFIED FROM THE TRANSCRIPT

  15. But I put lots of words in. I mean, I don't know, hundreds, maybe a thousand different things. Just getting the brain going.

    2026-03-30 · How I Built This with Guy Raz · diapers.com: Marc Lore. The ecommerce visionary who lost to Amazon but still made billions (2021) · IDENTIFIED FROM THE TRANSCRIPT

  16. Yeah, I'll tell you exactly how it started. This is even before talking to Benny, but I would just go on Google and search for random words and see how many times they were searched in the search engine. And I remember searching the word diapers.

    2026-03-30 · How I Built This with Guy Raz · diapers.com: Marc Lore. The ecommerce visionary who lost to Amazon but still made billions (2021) · IDENTIFIED FROM THE TRANSCRIPT

  17. Yeah, I was a little bit, it was tough. Like, I was probably after I was there for two years. I'm now 10 years out of school. I'm like 32, 33-ish. I had ambitious goals and dreams for my career and things. And I'm basically, one day, I remember it was like after hours, I'm sitting. Started getting into this dungeon dragons and sitting around with a bunch of gamers at night. And I got this 20-sided die in my hand. And I'm rolling it. I'm just thinking, what happened? I was like on top of the world at 28, the fastest to EVP, making all this money. And then here I am at 32 rolling the 20 side to die. It was just, I don't know, it's like surreal. It was like that didn't feel right. The banking didn't feel right, but also didn't feel right just running game companies. And you were not going to.

    2026-03-30 · How I Built This with Guy Raz · diapers.com: Marc Lore. The ecommerce visionary who lost to Amazon but still made billions (2021) · IDENTIFIED FROM THE TRANSCRIPT

  18. Physical games. Think about like little miniature figurines that have stats and things, almost like Dungeon Dragons, but like with miniature figurines and you would collect the figurines. So figurines were collectible.

    2026-03-30 · How I Built This with Guy Raz · diapers.com: Marc Lore. The ecommerce visionary who lost to Amazon but still made billions (2021) · IDENTIFIED FROM THE TRANSCRIPT

  19. Yep, and lax, yeah, all three of us. And then Vinny went on to become the general counsel of TOPS, Inc., Lax ran the pit, and I went out to Seattle to run a game company called WizKids. which was acquired by tops as well.

    2026-03-30 · How I Built This with Guy Raz · diapers.com: Marc Lore. The ecommerce visionary who lost to Amazon but still made billions (2021) · IDENTIFIED FROM THE TRANSCRIPT

  20. That's right. And believe it or not, everyone got their money back and a little bit more. And they said, you know, it was the best performing investment in their portfolio.

    2026-03-30 · How I Built This with Guy Raz · diapers.com: Marc Lore. The ecommerce visionary who lost to Amazon but still made billions (2021) · IDENTIFIED FROM THE TRANSCRIPT

  21. Was yeah, it was really working the first 10 months we were doing about 10 million in transaction revenue It was going really good. But then about 10 months in, the Nasdaq crashed. This is when the monster, monster crash.

    2026-03-30 · How I Built This with Guy Raz · diapers.com: Marc Lore. The ecommerce visionary who lost to Amazon but still made billions (2021) · IDENTIFIED FROM THE TRANSCRIPT

  22. Yeah, we got a lot of people came on there. We're trading. They would send checks for $10,000, $50,000 and start trading.

    2026-03-30 · How I Built This with Guy Raz · diapers.com: Marc Lore. The ecommerce visionary who lost to Amazon but still made billions (2021) · IDENTIFIED FROM THE TRANSCRIPT

  23. Well, here's this is gonna. This sounds like I'm absolutely crazy when I'll tell you this, but I invested $390,000 of my own money into the company. And the investors, the angel investors said, we're not sure about this idea, but wait, I see here, Mark, you invested 390 grand. That's a lot of money. You're not that old. Why 390 and why not 400? And my answer was because that's all I had. So I literally had 390,000 in the bank. And I think the investors saw that and they said, wow, this guy's got a lot to lose. Yeah. Now, would I recommend this? No, I wouldn't recommend you take every dollar that you have. But I'll tell you what, if I didn't do that, wouldn't I got the investment dollars And what wouldn't have worked either because it really felt like my life was on the line.

    2026-03-30 · How I Built This with Guy Raz · diapers.com: Marc Lore. The ecommerce visionary who lost to Amazon but still made billions (2021) · IDENTIFIED FROM THE TRANSCRIPT

  24. No, if you imagine a baseball card that you never take delivery of. So it's just, it sits there as a proxy. For the athletes. So you'd buy the cards, they'd go in your account, the price would go up, and then you'd sell them, and the money would go in your account, and you'd buy and sell and trade. And so actually, it felt much more like a stock market. Like we would watch the games, and if players did well, the stock would go up. Player did bad, the stock would go down. And people were trading pretty aggressively during the games.

    2026-03-30 · How I Built This with Guy Raz · diapers.com: Marc Lore. The ecommerce visionary who lost to Amazon but still made billions (2021) · IDENTIFIED FROM THE TRANSCRIPT

  25. This was basically a sports stock market. We use baseball cards as a proxy for the athlete, but it was much more of a stock market than it is anything to do with baseball cards. People would have accounts. They'd have build a portfolio. There was a ticker. There was market makers. There was bid offer spreads. It was meant to be a stock market for sports players.

    2026-03-30 · How I Built This with Guy Raz · diapers.com: Marc Lore. The ecommerce visionary who lost to Amazon but still made billions (2021) · IDENTIFIED FROM THE TRANSCRIPT

  26. I also had a newborn baby at the time, so yeah, it was and actually did it with Vinny and Lax Chandra. So all three of us were best friends. And Laxa did the baseball cards with both of my.

    2026-03-30 · How I Built This with Guy Raz · diapers.com: Marc Lore. The ecommerce visionary who lost to Amazon but still made billions (2021) · IDENTIFIED FROM THE TRANSCRIPT

  27. He used to say that he was the wealthiest man in the world and he would count all his grandkids and children as a million bucks. And he was just like the complete opposite and a classic missionary. He was driven by a higher purpose. And I was always drawn to that. But each year, I was only in banking for seven years before I quit and something was really missing. Something was wrong. I didn't feel fulfilled. And I felt like seemed like a Road to nowhere

    2026-03-30 · How I Built This with Guy Raz · diapers.com: Marc Lore. The ecommerce visionary who lost to Amazon but still made billions (2021) · IDENTIFIED FROM THE TRANSCRIPT

  28. Wasn't very diverse, it was very kind of sending toward women and it was very harsh. There was no empathy and kindness didn't play a role. And keep in mind, I was kind of torn. So I grew up in this mercenary household my dad and uncles and Stuff, but then because I was my parents were so young when they had me, my mom used to leave me with her parents, which I called Big Nan and Big Pop. And they were the complete opposite. My grandfather came over from Italy and had a job working on the railroad and used to say that he had the best job in the world, laying railroad times and was literally serious.

    2026-03-30 · How I Built This with Guy Raz · diapers.com: Marc Lore. The ecommerce visionary who lost to Amazon but still made billions (2021) · IDENTIFIED FROM THE TRANSCRIPT

  29. Pretty much. I was watching all that stuff happening. I was making a half a million a year at 28. And at that time, I was married and had just had a baby. And I felt this desire to want to be an entrepreneur. Like, you know, I wanted to be a farmer when I was four years old. And I wanted to be that for years. My grandmother would ask me what I wanted to be. And I'd say that. And she didn't understand. I used to laugh. And I said, but Nan, they grow stuff from nothing. And now I get it. I just wanted to grow stuff. And the other thing that was happening at the same time was I hated the culture in the bank. I hated the way people were treated.

    2026-03-30 · How I Built This with Guy Raz · diapers.com: Marc Lore. The ecommerce visionary who lost to Amazon but still made billions (2021) · IDENTIFIED FROM THE TRANSCRIPT

  30. So you're back in New York, not on the bobsled team. And the story I've read, and I'm sure there are more details to it, goes something like this. You've got this great career in finance in your late 20s, but it's just something about it's just not fulfilling you. And you are watching all this.com action going on, and you want to get in on it. Like you decide, I got to get out of this and get in on this thing. Is that what happened in 2000?

    2026-03-30 · How I Built This with Guy Raz · diapers.com: Marc Lore. The ecommerce visionary who lost to Amazon but still made billions (2021) · IDENTIFIED FROM THE TRANSCRIPT

  31. This was perfect for me. Yeah, I'd still been working out. But I did when they told me that I was invited to go train at the Lake Placid, it was like a few months from the time they were at the World Financial Center. So those few months, I basically just pushed cars around every day after work I would go to a empty parking lot and push cars.

    2026-03-30 · How I Built This with Guy Raz · diapers.com: Marc Lore. The ecommerce visionary who lost to Amazon but still made billions (2021) · IDENTIFIED FROM THE TRANSCRIPT

  32. And I said, sure, let me see if I can get a month off from work. And I got a month off, and I lived up in Lake Placid and trained every day for 30 days on how to push the sled and all kinds of other techniques and things. Wow. And then at the end of the month, they had like the time trial says who makes the US national team and they were going to take 13 people. And I finished 13th.

    2026-03-30 · How I Built This with Guy Raz · diapers.com: Marc Lore. The ecommerce visionary who lost to Amazon but still made billions (2021) · IDENTIFIED FROM THE TRANSCRIPT

  33. So the next day, I brought my sneakers and I pushed the sled. And the guys there were like, whoa, that was the fastest we've seen anybody push the sled so far. And so it turns out I had the fastest time of the week. And I did get this call. And they said, hey, do you want to come up to Lake Placid? It's basically like people get invited up there and they take a test. Strength, speed, explosiveness, broad jump, high jump. And they scored me and they said, hey, you got a great score. This is pretty amazing. Would you want to train for the next month? Because we have at the end of the month there's the tryouts to make the team and push the sled

    2026-03-30 · How I Built This with Guy Raz · diapers.com: Marc Lore. The ecommerce visionary who lost to Amazon but still made billions (2021) · IDENTIFIED FROM THE TRANSCRIPT

  34. Okay, yeah, this is the story of how it happened. So having lunch down at the World Financial Center, and I see that there's a like bobsled track set up and there's like a tent basically like five bucks come down, push the sled and they'll time you on how fast you push the sled. That was fun and interesting, but more interesting was the thing that said the fastest time of the week, they'll invite you to the training camp. Wow.

    2026-03-30 · How I Built This with Guy Raz · diapers.com: Marc Lore. The ecommerce visionary who lost to Amazon but still made billions (2021) · IDENTIFIED FROM THE TRANSCRIPT

  35. If you're not only fast but explosive legs and speed, so sort of like if you could squat and broad jump and high jump from a standstill. So the way this all happened, I'm going to tell you the quick?

    2026-03-30 · How I Built This with Guy Raz · diapers.com: Marc Lore. The ecommerce visionary who lost to Amazon but still made billions (2021) · IDENTIFIED FROM THE TRANSCRIPT

  36. And I basically worked as hard as any person could possibly work. I was always the first one in the office at the bank, the last one to leave. It'd be 8 o'clock at night and, you know, ask what else can I do?

    2026-03-30 · How I Built This with Guy Raz · diapers.com: Marc Lore. The ecommerce visionary who lost to Amazon but still made billions (2021) · IDENTIFIED FROM THE TRANSCRIPT

  37. Yeah, no, I loved. I did enjoy college as much as other people. I was ready to get in the work world, start have a job, and make money. I grew up basically a mercenary, as I call it. I was growing up in a household with my dad always talking about, you know, making money and my uncle's making money and going to Atlantic City and trying to beat the house at Blackjack and going to the horse track with my uncles and trying to make a buck. It was like everything was about making money. That's what I call mercenary kind of attitude. And when I got into banking, all I wanted to do was make money. I put a sign on my cubicle that said goal, six figures by 26, seven figures by 37, eight figures by 48. Wow.

    2026-03-30 · How I Built This with Guy Raz · diapers.com: Marc Lore. The ecommerce visionary who lost to Amazon but still made billions (2021) · IDENTIFIED FROM THE TRANSCRIPT

  38. Yeah, so no, so I would literally read books on derivatives. Any book I can get. So when I graduated from Bucknell, I wanted to get into derivatives, basically. Even though I was very entrepreneurial, I didn't even know that was an option. The idea that you could be an entrepreneur at that time.

    2026-03-30 · How I Built This with Guy Raz · diapers.com: Marc Lore. The ecommerce visionary who lost to Amazon but still made billions (2021) · IDENTIFIED FROM THE TRANSCRIPT

  39. Yeah, when I was in middle school, I started reading books like in seventh grade. I started reading books on derivatives. Like when it came to learning about how derivatives work, I could get into that book and read it cover to cover, no problem.

    2026-03-30 · How I Built This with Guy Raz · diapers.com: Marc Lore. The ecommerce visionary who lost to Amazon but still made billions (2021) · IDENTIFIED FROM THE TRANSCRIPT

  40. Yeah, also, it's just probably just based on growing up, my dad, you know, was not completely present. And the only way to get my dad's attention was to do something extraordinary. So it's sort of programming as a young kid, like to associate doing big things with feeling loved, basically. I didn't realize that growing up, obviously. It's only with therapy. As an adult Thinking back to that stuff, but that is ultimately where my drive came from. It didn't come from a healthy place. It wasn't healthy, but I've turned it into something more healthy today.

    2026-03-30 · How I Built This with Guy Raz · diapers.com: Marc Lore. The ecommerce visionary who lost to Amazon but still made billions (2021) · IDENTIFIED FROM THE TRANSCRIPT

  41. I study for the next exam, and he announced my name again, but this time it wasn't the lowest score, it's the highest score

    2026-03-30 · How I Built This with Guy Raz · diapers.com: Marc Lore. The ecommerce visionary who lost to Amazon but still made billions (2021) · IDENTIFIED FROM THE TRANSCRIPT

  42. Yeah, because if I ever had to turn it on, once in biology class, I got the lowest score in the class and it was like a seven or something. I didn't study. It was really embarrassing because this teacher, Mr. Armanati, would announce the lowest and the highest score. And it was just really embarrassing. He's like, and the lowest score, and he would do it in a really condescending way. And everyone laughs. It was just fairy back at imagine doing that today. But anyway, after I got the lowest score,

    2026-03-30 · How I Built This with Guy Raz · diapers.com: Marc Lore. The ecommerce visionary who lost to Amazon but still made billions (2021) · IDENTIFIED FROM THE TRANSCRIPT

  43. More just first of all, it was challenged by the coach, and I felt like, you know, I think he thought I was just not smart or something because the way it started off.

    2026-03-30 · How I Built This with Guy Raz · diapers.com: Marc Lore. The ecommerce visionary who lost to Amazon but still made billions (2021) · IDENTIFIED FROM THE TRANSCRIPT

  44. Yeah, so they don't give scholarship, but it was what helped me get into that school because I didn't have the grades to get in. But when I got there, I didn't realize this. But when I got there, the coach sat me down. He said, okay, you basically on academic probation the day I got there and they said, you know, you need to like get certain grades to stay on this team. And I said, well, you know, I want to be the Catholic, which is 10 events. He said, no, you're not going to have time to train for that. You need to focus on school if you're going to stay on this team and stay in the school. I'm like, wait a second, I just got here. So that kind of got me fired up. And I told the coach, I said, all right, well, listen, how about this? If I get straight A's first semester, then I'm good, right? Then they'll train me. And he laughed and he told the team. He said, oh, Mark just made me a bet, you know, I got to train him for the decathlon if you get straight A's. I was like, okay, fine. And then I got straight A's the first semester.

    2026-03-30 · How I Built This with Guy Raz · diapers.com: Marc Lore. The ecommerce visionary who lost to Amazon but still made billions (2021) · IDENTIFIED FROM THE TRANSCRIPT

  45. Yeah, not at all. But I was mathematically gifted, like gifted in math. When I was a little kid, as a soothing mechanism, you know, I used to count. And then eventually when I got a little bit older, I used to do multiplication problems in my head and big stuff like that. Yeah, it was just, it just, I guess it was just natural.

    2026-03-30 · How I Built This with Guy Raz · diapers.com: Marc Lore. The ecommerce visionary who lost to Amazon but still made billions (2021) · IDENTIFIED FROM THE TRANSCRIPT

  46. Yeah, it was, I didn't do homework. I didn't pay attention in class. I was the class clown. I just didn't take school seriously and there was no repercussions at all. In fact, when I was a sophomore in high school, I remember somebody asking me, hey, so where are you going to go to college? Are you thinking about college yet? I said, I don't know. I'll probably just go to Harvard. And they said, Harvard, you can't get in Harvard. What do you mean? And I said, what do you mean, get in? Like, don't you just say where you want to go? And then you pay and you go. Like, no, it doesn't work like that. You have to actually get into the school. They have to accept you. This is literally the first time I ever understood a new sophomore. And so that was sort of a wake up call. And then Junior, I did start like applying myself and did better.

    2026-03-30 · How I Built This with Guy Raz · diapers.com: Marc Lore. The ecommerce visionary who lost to Amazon but still made billions (2021) · IDENTIFIED FROM THE TRANSCRIPT

  47. No, I wasn't good at school. I definitely had some parents used to fight all the time. It was like it was rough growing up. I didn't focus on school at all. My parents, I was the first person to go to a four-year college and my parents didn't really know much about school. My mom went back to get her high school diploma. You know, they got married when my dad was 20. She was 19, had me less than a year later.

    2026-03-30 · How I Built This with Guy Raz · diapers.com: Marc Lore. The ecommerce visionary who lost to Amazon but still made billions (2021) · IDENTIFIED FROM THE TRANSCRIPT

  48. I would say we did okay. I did it with very close friends, Lex Chandra, big part of the business was grunt work. We would buy cases of baseball cards that weren't sorted, and then we would basically sort them into full sets and then sell the sets. And the sets were sold at a premium because somebody had to sort them. So we would do that all summer. But also did every possible sort of job a kid could possibly do everything from newspapers, recyclables, washing cars, mowing lawns, picking weeds, anything to make a buck. Yeah.

    2026-03-30 · How I Built This with Guy Raz · diapers.com: Marc Lore. The ecommerce visionary who lost to Amazon but still made billions (2021) · IDENTIFIED FROM THE TRANSCRIPT

  49. So that's kind of fun, you know. I was probably a junior in high school going to my mom's bodybuilding competitions. Wow. But she did well. She won a couple competitions and things. It was fun. But really inspirational as a kid.

    2026-03-30 · How I Built This with Guy Raz · diapers.com: Marc Lore. The ecommerce visionary who lost to Amazon but still made billions (2021) · IDENTIFIED FROM THE TRANSCRIPT

  50. Yes, it was Amazon, would end up acquiring diapers dot com for nearly half a billion dollars, which, as you will hear, was not a happy moment in Mark Lory's career. So a few years later, he started another e-commerce site, a retailer that went head-to-head with Amazon, and Mark called it Jet.com, a business that would eventually be acquired by Walmart for around three billion dollars. As a kid, Mark Lori grew up in New Jersey. His dad ran a computer consulting business, and his mom was a personal trainer and a bodybuilder.

    2026-03-30 · How I Built This with Guy Raz · diapers.com: Marc Lore. The ecommerce visionary who lost to Amazon but still made billions (2021) · IDENTIFIED FROM THE TRANSCRIPT