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Marissa King

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2021-03-16
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2021-03-16
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  1. Many ways you can all distill it like they have essentially parts that look like convening structures, so dense hubs where things can transmit really fast, but they also have brokerage links between these clicks that link them together. But then the expansionist part, they have these long tails of connection, and that's where the spontaneity comes from. And so if you take the broker and convener piece, what's important there is there's kind of a fundamental underlying structure that allows for things to move quickly, but also catch on in small hobs. But then it's like that's the structure, but the expansionists create this randomness or chaos that kind of makes the whole thing work.

    2021-03-16 · Invest Like the Best · Marissa King - The Science of Social Networks - [Invest Like the Best, EP. 217] · IDENTIFIED FROM THE TRANSCRIPT · source

  2. Me, it's like a combination of just awe, but then it's like, oh, but we can play with this, like, there's a reason it's important for these things to fit together the way they do. It's because it allows for system optimization. If we can think about what we can learn, whether it's from ant colonies or from neural networks, it has huge implications for how we can think about optimizing human systems.

    2021-03-16 · Invest Like the Best · Marissa King - The Science of Social Networks - [Invest Like the Best, EP. 217] · IDENTIFIED FROM THE TRANSCRIPT · source

  3. Neural networks. You can see it in ant colonies. You can see it in electricity networks. In some ways, if we think about the Higgs boson physics God particle, in many ways you can think about the social systems have these same signatures that are not just our own social human social signature, but it's also true in the biological world as well.

    2021-03-16 · Invest Like the Best · Marissa King - The Science of Social Networks - [Invest Like the Best, EP. 217] · IDENTIFIED FROM THE TRANSCRIPT · source

  4. A beautiful place to end because it's the thing that gets me. This kind of feels like magic. Like, how is this possible on a human level? We know that the size of our networks is in many ways constrained by our cognitive abilities. So they're actually fundamental physical things that relate to biological and evolutionary constraints on how large anyone individual's network can get, which is encapsulated in this famous number of 150, which is Dumbar's number. And it's again the size of organizational units, the size of army companies. It's the size and it's really constrained by the size of our brain, our capacity to mentalize. But what's also powerful and so fascinating about how networks work. If we go back to thinking about creating a movement and why the world is small, it's because everything can be distilled into these three basic principles or fundamental parts of networks and how they fit together. So you can see the same structure that creates small worlds and human networks. You'll see the same in

    2021-03-16 · Invest Like the Best · Marissa King - The Science of Social Networks - [Invest Like the Best, EP. 217] · IDENTIFIED FROM THE TRANSCRIPT · source

  5. Exactly, as a network person. Like I said, we were talking about the example of the environmental name, right? Like, imagine us all in our different convening circles, our close communities, but we have to figure out a way for those communities to talk together and then ultimately work together for a higher purpose in the exact same thing is true within an organization. We just call those little cults or clicks. We call them divisions, right? Or departments. And the same is true to figure out like, how do you get the optimal rate of collaboration between those units is necessary to support this higher level vision without just creating too much chaos or spending too much time interacting? What's that exact point of perfection?

    2021-03-16 · Invest Like the Best · Marissa King - The Science of Social Networks - [Invest Like the Best, EP. 217] · IDENTIFIED FROM THE TRANSCRIPT · source

  6. That there has to be a common vision or a common goal, but it has to be defined in a way that it allows for individual different. Imagine that you're trying to get the environmental movement to catalyze. We may both be interested in this, but for very different reasons. You love to hike, so you may be interested in preservation of nature versus I care deeply. I don't know about reducing energy cost and doing that in a long way that's sustainable from a business, whatever those are, the first thing is everyone needs to come together and understand like.

    2021-03-16 · Invest Like the Best · Marissa King - The Science of Social Networks - [Invest Like the Best, EP. 217] · IDENTIFIED FROM THE TRANSCRIPT · source

  7. To talk. And it's not necessarily that I'm saying like the workplace is the panacea for solving these large scale social problems, but the idea is the same. How do you get people to come together to have meaningful conversations who normally wouldn't talk to each other? And a key piece to that, right, is just thinking about the human aspect. So we talked a lot about listening or even just the power of voice and empathy. It's hard to do that online because you miss the human element. To overcome anything that has to do with polarization, we have to think about first how do you bring people together, but then how do you do it in a humanizing way?

    2021-03-16 · Invest Like the Best · Marissa King - The Science of Social Networks - [Invest Like the Best, EP. 217] · IDENTIFIED FROM THE TRANSCRIPT · source

  8. And have been structured over the past year, but then increasingly. So his hyper exacerbated this. If we want to start to think about like, how do we fix this problem? We have to figure out, oh, do we start to have conversations and come together? How to bring groups together that normally wouldn't talk to each other. One of the places this is most likely happened, actually, is at work, which makes the workplace particularly powerful. We know that our interactions at work are far more diverse than our other domains of life. So if you compare it to diversity of interactions within schools, within neighborhoods, within voluntary organizations, by far our interactions are most diverse at work. And what's cool is at work also, you can create social structures. So I can't in my neighborhood, like I don't get to choose who my neighbors are. I don't get to choose who's moved in, but at work through either formal project assignment or playing with space, I can actually create opportunities for people who normally wouldn't come together.

    2021-03-16 · Invest Like the Best · Marissa King - The Science of Social Networks - [Invest Like the Best, EP. 217] · IDENTIFIED FROM THE TRANSCRIPT · source

  9. For me, too, it's where there's so much power. It's like, how does society work? And to understand that as a network scientist, right? I argue like you have to understand how the networks are working. One of the pieces that's been disheartening or somewhat worrisome to me, particularly thinking about what's happened during the pandemic, is we know that when people are interacting online, that this tendency towards ancillarity and talking to people who are already thinking like us, look like us, that becomes hyper or exacerbated online. So online in many ways, we're all living in echo chambers. And if you think about the added layer of that, when we don't have the ability to bump into people we wouldn't normally talk to, that's essentially creating just polarization. And so if we think about a lot of this large scale social issues that we're facing during this time, whether that's issues around race polarization or political polarization, the way that our social lives are structured.

    2021-03-16 · Invest Like the Best · Marissa King - The Science of Social Networks - [Invest Like the Best, EP. 217] · IDENTIFIED FROM THE TRANSCRIPT · source

  10. I think with all of these things, whether it's touch or just our social interactions in general, my hope is that the past year has made us realize just how important they are, that hopefully we'll be more attentive to them moving forward. So if there's anyone silver lining, it's like, hopefully we'll hug our grandparents a little bit more.

    2021-03-16 · Invest Like the Best · Marissa King - The Science of Social Networks - [Invest Like the Best, EP. 217] · IDENTIFIED FROM THE TRANSCRIPT · source

  11. Even as you said that, just about shaking hands, there was a deep sense of longing. It's your first sense to develop. It's arguably one of your most sensitive senses. So you can convey through touch certain emotions like compassion or empathy that is really hard to convey otherwise. But if you think about the very first thing that happens when a child is born, it's that skin to skin contact. And the same thing is true in death. you hear about some of the most touching stories for me i work i spent a lot of time working in the healthcare industry about what happened in those last moments when people particularly in the beginning of the pandemic where people were dying alone nurses reached out and held someone's hand despite the risk it was to themselves it's so so essential and so the idea that we've already lost in many ways during this past year this sense but my concern is is that hypersensitivity to physical space and physical boundaries may make this endures for a longer period of time which would be just

    2021-03-16 · Invest Like the Best · Marissa King - The Science of Social Networks - [Invest Like the Best, EP. 217] · IDENTIFIED FROM THE TRANSCRIPT · source

  12. I think the biggest piece is actually to be attentive to the network in a conscious way. If you think about what's happened even during COVID, we've tried to default to having human interaction in some ways mimic the way it was before. So if you think about things that people are doing right now, right, they may have like random coffee chat on Zoom or they may have, I think I had one last night during the night, which I'm definitely not going to, which is like a departmental come together on Zoom. I don't know what people do want it. It's really ineffective. But the point is that we think that you can just bring people together and create some sort of social interaction or social connection. Truth is like, if you want to create real relationships, there needs to be some purpose or intentionality behind that. The likelihood that a random pairing coffee chat is going to actually lead to

    2021-03-16 · Invest Like the Best · Marissa King - The Science of Social Networks - [Invest Like the Best, EP. 217] · IDENTIFIED FROM THE TRANSCRIPT · source

  13. That is incredibly powerful. And it makes so much sense. Your question initially was like, what's the most important from a conversational perspective? But it's actually the inaction and conversation. It's like the hold that's missing in conversation that's the most powerful thing. It's weird how you can do the most by doing nothing in many ways.

    2021-03-16 · Invest Like the Best · Marissa King - The Science of Social Networks - [Invest Like the Best, EP. 217] · IDENTIFIED FROM THE TRANSCRIPT · source

  14. Uninterrupted, and notice what you do. A lot of people will think about like, oh, I want to jump in with a story of my own. So you might have a story of like a unicycling clown. That's one tendency, which you think you're being helpful. Like, yeah, me too, but actually that derails conversation. And then also people often want to give affirmation. Like, uh-huh, yeah, like they're giving verbal signals because they're focused on really active listening techniques. But in that focus on the active listening technique, you're actually not listening or trying to be a good listener.

    2021-03-16 · Invest Like the Best · Marissa King - The Science of Social Networks - [Invest Like the Best, EP. 217] · IDENTIFIED FROM THE TRANSCRIPT · source

  15. First thing that gets in the way of it that we were just talking about is actually distraction, there's great work showing how easily we're distracted. An example of this is there is a study looking at like people notice clown cycling by on a unicycle and you would think like of course I would notice like how could you miss that whether or not they were using a cell phone or not had a huge effect and it's some extraordinary percentage of people like two-thirds of people didn't even notice this clown on a unicycle just by having their cell phone out we're just distracted all the time and there's so many channels of distraction that we have miss things that it's called inattentional blindness so that's a part of it is just simply being distracted and not being present the second is even when we're present sometimes we're trying to be good listeners to try to just figure out like what are you doing when you're actually thinking or listening a simple exercise is just to ask someone like how's your day going or how are you doing today and try to give them this 30 to 60 seconds

    2021-03-16 · Invest Like the Best · Marissa King - The Science of Social Networks - [Invest Like the Best, EP. 217] · IDENTIFIED FROM THE TRANSCRIPT · source

  16. Enormous power, first off, just a human voice. And so one of the things that's been interesting during the pandemic is, again, talking about these management fats infections. So everyone just all of a sudden went to video conferencing. And I think the idea was we're going to have more the ability to re-number cues. And we actually know from lots of research that actually our ability to do that on video is really poor. It depends on what you're trying to maximize. Like we can do faster task performance with video on, but if you care about things like social connection or empathy, actually the research my colleague Michael Crawshows, that it's a far better actually just to have voice only because we're much better at listening. And listening, if I had like one magic superpower to give to anyone, it would be a good listener. And so anything you can do in conversation that moves towards being a better listener is going to make you a more effective manager. And it's also going to make you a more effective human. But listening is super hard. We all think we're really good listeners, but most people are actually really, really terrified.

    2021-03-16 · Invest Like the Best · Marissa King - The Science of Social Networks - [Invest Like the Best, EP. 217] · IDENTIFIED FROM THE TRANSCRIPT · source

  17. Just ending up with groupthink. If that team really needs to stay together, then have people rotating in and out. You need to have people as temporary members or do something to shake it up. But otherwise, things just get really, really stale far too fast.

    2021-03-16 · Invest Like the Best · Marissa King - The Science of Social Networks - [Invest Like the Best, EP. 217] · IDENTIFIED FROM THE TRANSCRIPT · source

  18. One is that we don't empower people enough. A team will be put together, but that's reporting to a manager. And that hierarchy within the team, there's far too much deference given to who's ever leading it, whether the manager or the formal leader. And that really just negates the purpose of having a team in the first place, which is you actually want that unit working together as cohesively as a whole. The most simple basic process is equality in turn taking that everyone needs to be speaking about the same amount of time. And when that's happening, right, you have a high functioning team, but it's extraordinarily rare that you actually have equality internal gain. There's like all sorts of reasons that conversations go very lopsided. I think that's one piece. And this second piece is, I think too often organizations or divisions let teams go on are longer than they should. And what that is essentially doing is that's creating a convening like structure.

    2021-03-16 · Invest Like the Best · Marissa King - The Science of Social Networks - [Invest Like the Best, EP. 217] · IDENTIFIED FROM THE TRANSCRIPT · source

  19. You do need confident individuals, right? But the idea of a team, like what you're trying to do on a team is you're actually trying to put together a diverse group of individuals who each have unique talents and ability. That's why you create teams in the first place. But in order for those individuals to work well together, you need something that's psychological safety or the ability to feel like you can speak up without fear of reprisal. And why that's so critical is if you want to harness that knowledge, if you want to harness that diversity, you have to allow people to be willing to put it out without fear of shame and understand that we're all trying to learn together. And that collective mindset of like just throw anything out that your expertise is valued is really, really key.

    2021-03-16 · Invest Like the Best · Marissa King - The Science of Social Networks - [Invest Like the Best, EP. 217] · IDENTIFIED FROM THE TRANSCRIPT · source

  20. Don't know sports very well, but I had this idea I was going to be like you can give me any individuals. And if you put this one secret process, which I'll get to a moment together, I can make a superstar team. And then I started thinking about like the bad news bears or whatever, the whole stories. I'm like, oh, actually, I wouldn't push it that far. Like, you do need competent individuals.

    2021-03-16 · Invest Like the Best · Marissa King - The Science of Social Networks - [Invest Like the Best, EP. 217] · IDENTIFIED FROM THE TRANSCRIPT · source

  21. As you were just describing this trend towards like the Netflix bar razor, right? Like, I think of that as just selection, but then we have to think about what's going on in the network. And there's a ton of research, too many cooks spoil the broth type of phenomenon that actually you don't want a lot of superstars on the same team actually just got off a call from talking to someone who's the head of an emergency department who's describing this exact same problem he's like if i put too many fast people in the ed the whole department slows down because they start to get bored this idea that if you just put all the superstars together you're going to have a great team or a great organization it's just simply misguided because you need to think about as you said what's the optimal sum of those parts with great research also that was done at google by julia rozotski which tried to ask the same question what leads to the highest performing teams at google you can't create a team by just putting together the people with the highest individual to perform

    2021-03-16 · Invest Like the Best · Marissa King - The Science of Social Networks - [Invest Like the Best, EP. 217] · IDENTIFIED FROM THE TRANSCRIPT · source

  22. All just work together virtually, and that's just going to work out fine too. And so you see these like huge bubbles following of management bads and trends to manage informal relationships, which actually have extraordinary value, but you can't really treat it like that. I mean, even in this most simplistic form, we've seen there are actually very three types of very different network that most people have. And organizations just aren't attuned to how to leverage that and how to support within organizations to think about how do I support someone who's a convener, how do I make the most of that, or if I'm trying to seed a team where I need more trust, how do I do that using these basic network forms?

    2021-03-16 · Invest Like the Best · Marissa King - The Science of Social Networks - [Invest Like the Best, EP. 217] · IDENTIFIED FROM THE TRANSCRIPT · source

  23. One of the things that's really interesting is we start to shift and think about organizations, it's surprisingly rare how much organizations invest in trying to understand the social capital within their organizations. So we think about networks as a resource that social capital, we spend a ton of time thinking about human capital, but we really don't think as carefully about social capital. And one of the things that I find most discouraging when it comes to this is it seems like because there's not that much thought being devoted to what's happening in organizations that we tend to just follow trends. So if we were talking three years ago, the idea of thinking about like, all right, how do we manage informal relationships and organizations? So many companies were focused on like, all right, let's just build open office spaces. And sure, there are financial savings to that, but underline that idea really was like, we just have people bump into each other. We're going to have more creativity and innovation. The flip side of this now, like organizations have completely gone on another management trend was, I think.

    2021-03-16 · Invest Like the Best · Marissa King - The Science of Social Networks - [Invest Like the Best, EP. 217] · IDENTIFIED FROM THE TRANSCRIPT · source

  24. Yeah, that's right, in part why that's true men tend to maintain their network by doing things together. So men may, I don't know what men do, they go the bar together, they play soccer together, they do whatever men do together, but they tend to maintain ties through shared activities. But during COVID, that's impossible or it's much more difficult versus women actually tend to maintain relationship through conversation. The ability to have conversation has been unimpeded during the pandemic that women's networks and their ability to maintain their social ties hasn't diminished as much as men's.

    2021-03-16 · Invest Like the Best · Marissa King - The Science of Social Networks - [Invest Like the Best, EP. 217] · IDENTIFIED FROM THE TRANSCRIPT · source

  25. Women and men in general, they tend to develop different types of networks, but also the returns to different networks are quite different. So for instance, women tend to keep their work lives and personal lives separate more. And that separation actually leaves them to have. So women tend to be brokers in the sense that they're keeping these separate. So women tend to be brokers in the benefit of that for women is that they tend to have more work-life balance. The ironic way to this is actually the returns from a professional standpoint to women from brokerage actually are quite lower than men. Brokering is perceived to be in conflict with the common stereotype of women that they tend to be more communal in many ways. It's a stereotype backlash that leads to negative consequences for female brokers outside of work-life balance.

    2021-03-16 · Invest Like the Best · Marissa King - The Science of Social Networks - [Invest Like the Best, EP. 217] · IDENTIFIED FROM THE TRANSCRIPT · source

  26. Yeah, if you start to dig into that, I mean, one of the first things that that means we know for so many different angles that women have far less time actually during the pandemic, particularly working women who have children. This isn't because women are investing more time in their relationships. It's actually that they're investing that time quite differently. So men and women just generally tend to both maintain networks differently and they also tend to approach them differently. And those gender differences actually explain women's resilience during this time when women have actually really struggling on so many other fronts.

    2021-03-16 · Invest Like the Best · Marissa King - The Science of Social Networks - [Invest Like the Best, EP. 217] · IDENTIFIED FROM THE TRANSCRIPT · source

  27. I think you're definitely in the minority there. And I want to come back to that because I actually think it's an interesting way of thinking about how responses may have changed depending on your network type. But if we think about in general, on average, what's happened during the pandemic? In a study, I compare people's networks a year before letdown and then in the midst of it. And what we saw overall is that networks have shrunk quite close to 15%, which is around 200 people. So there's a thing about like the outer layer of our network was really interesting is that that shrinkage is due almost entirely to reduction in the size of men's networks. So men's networks have shrunk by close to 30% or 400 people. And women's networks have hardly shrunk at all.

    2021-03-16 · Invest Like the Best · Marissa King - The Science of Social Networks - [Invest Like the Best, EP. 217] · IDENTIFIED FROM THE TRANSCRIPT · source

  28. So, this work goes back to early relationships with caregivers, how this was often early discovered going on was if you essentially left a child in a room and their caregiver walked away, what would be the child's response? A subset of people are securely attached, so they have faith really, right, that their caregiver is going to care for them, that they're going to come back, that they're not really threatened in any way by developing a strong attachment to that caregiver. And then the thing about anxious or avoidant types, they're types of insecure attachment. So someone who's anxious to attach is like very, very worried and concerned and fearful about developing relationships in general and avoidant types. It's a reaction to that also, that same type of fear. Just leave me alone. I'm okay by myself because there's that fear of actually you need someone that they're not going to show up for you.

    2021-03-16 · Invest Like the Best · Marissa King - The Science of Social Networks - [Invest Like the Best, EP. 217] · IDENTIFIED FROM THE TRANSCRIPT · source

  29. In some ways, we've been talking about how do you change your network and some of the things we've been talking about have been focused on changing your behavior. Another really easy way to change your network is actually just to change where you're spending your time. That's actually what defines a lot of our network. But what's interesting about thinking about anxious or avoidant are really attachment styles, and these attachment styles are formed very early in your life. So before you're age one, you've developed an attachment style. And that attachment style actually has a strong predictive effect on what your network is likely to look like. in adulthood. So as early as age one, in many ways, we're being groomed into certain ways and dispositions from a network perspective.

    2021-03-16 · Invest Like the Best · Marissa King - The Science of Social Networks - [Invest Like the Best, EP. 217] · IDENTIFIED FROM THE TRANSCRIPT · source

  30. Taking what are their interests? What are they thinking in this one different world? And then should I just connect these two people that I'm sitting in the middle instead of keeping them apart?

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  31. You're often greeted with suspicion. Ron Burt, who's a famous network sociologist, says they're at risk for reputational assassination. We can't say you're between two different worlds. Like, are you with us? Are you not with us? That chameleon personality trait can often be perceived as being machavalian. And the antidote to that is actually we know that people who are perceived as empathic brokers don't face this same downfall. If you are in that position, one, it's important just to be cognizant about how you're coming across. And the other piece we know is if you're in that position, you have a choice essentially. Do you keep people apart to benefit yourself or do you bring people together? There's a lot of research this is actually in that idea about thinking about bringing people together that there creates benefits not just that the individual worker themselves, but to their organization or community. So two pieces for brokers really are to think, try to be more empathic, engage with each side more and imagine essentially from a perspective.

    2021-03-16 · Invest Like the Best · Marissa King - The Science of Social Networks - [Invest Like the Best, EP. 217] · IDENTIFIED FROM THE TRANSCRIPT · source

  32. It could be meet new people, but it will draw back to that is this tendency towards groupthink or just being in a bubble. And we all have a tendency to affiliate with people, whether it's of the same race or the same gender or people who look like us or think like us. This is a natural tendency. It's known as the homophily or the birds of a feather plot together. So we all do this, but the problem becomes if you have this dense light network, it becomes amplified. What conveners really want to think about is how can I actually interject more diversity and thought or diversity and representation into this type of network. And one of the ways of best building that is actually just to be curious. If you're meeting someone new rather than focusing on similarity, which is something we all default to, think about like, can I be curious and perhaps find an uncommon commonality that could be a bridge to us, which it will inject more diversity into that type of network.

    2021-03-16 · Invest Like the Best · Marissa King - The Science of Social Networks - [Invest Like the Best, EP. 217] · IDENTIFIED FROM THE TRANSCRIPT · source

  33. And they are willing to offer me social support is one of the most important transitions you can make. And to do that, it's actually just simply investing more time in a smaller set of relationships. And there in particular, I think it's far easier actually to call on people that you know and trust already, but you may not have seen in some time because that trust is already there. And you need to be investing actually more in your existing relationships instead of trying to think about new ones. In particular, one of the easiest ways to do that actually is thinking about how you can give to others, take on a new mentor, take on a sponsor, help someone else out. And by helping them out, you're really reaffirming and developing that trust, but also reinvigorating a sense of purpose.

    2021-03-16 · Invest Like the Best · Marissa King - The Science of Social Networks - [Invest Like the Best, EP. 217] · IDENTIFIED FROM THE TRANSCRIPT · source

  34. So, expansionists, as you mentioned, like the drawback to that type of network is this extraordinarily large network as they're the people actually who are arguably most at risk for loneliness. There's a storyteller who is one of the most famous managers in Hollywood. He found his deathbed. He thinks he's going to die, and the only person who shows up is his paid assistant loneliness among the famous. But there's actual real truth to that. And even if we think about the business contracts, we know from lots of research that actually rates of loneliness increase significantly as you move up the organizational hierarchy. So CEOs have like extraordinarily high levels of loneliness. Thinking about that issue, like one of the best transitions that you can actually make is to think about more like a convener. So conveners have more social support in their network. And arguably for CEOs and people in the C suite, that transition to thinking about like, how can I develop an inner circle of people that are truly trusted?

    2021-03-16 · Invest Like the Best · Marissa King - The Science of Social Networks - [Invest Like the Best, EP. 217] · IDENTIFIED FROM THE TRANSCRIPT · source

  35. Colleagues, which actually shows that even just this idea if I ask you to recall a professional networking event, it literally makes you want to wash your hands and think of cleansing words. Shows just how strong this moral aversion, this idea of networking is. And networking really is just this intentionality combined with this emphasis on meeting new people. We all have networks already. And like what I try to do in my work to show people that

    2021-03-16 · Invest Like the Best · Marissa King - The Science of Social Networks - [Invest Like the Best, EP. 217] · IDENTIFIED FROM THE TRANSCRIPT · source

  36. Think one of the pieces that really drew me to this, as you mentioned, was thinking about, all right, what's common to all these struggles? And really at the heart of that was thinking about this just loneliness that so many people struggle with in that sense of like loneliness and social isolation is something that we have all had unfortunately the opportunity to experience during the pandemic. Everyone now has some ability to empathize with what the consequences of a lack of social connection are. What I try to draw attention to in my work just a first order way of thinking is that a lot of people are actually very, very resistant to the idea of thinking intentionally about their own relationships. And this makes a lot of sense. Our relationships are in many ways one of the things that we hold most sacred. So for a lot of people, there's this just natural aversion to thinking intentionally about their relationships. There's great rigor actually by Tiziana Cacharo, who's at Rotman and Francesca Gino at Harvard in their

    2021-03-16 · Invest Like the Best · Marissa King - The Science of Social Networks - [Invest Like the Best, EP. 217] · IDENTIFIED FROM THE TRANSCRIPT · source

  37. Usually break it down into these different levels of interaction. So some people are very interested in the micro levels of interaction. So in a moment-to-moment basis, what effect is these interactions have on your cognitive capacity, your physical response? So that's one group of people. Some people are interested very much on like what does your individual network? What does your network type? What implications does that have for your mental health, your physical health, your longevity, your professional success? And then there's a whole other group of people or way of seeing this who are really interested in what's happening in organizations. So thinking about how do you design organizations, how do you design work in a way to more effectively harness these informal interactions? The final group are the people who are interested in these large-scale transformations. And I think what's really cool is trying to think about connecting across them. And because of just the way that science works, people usually stick in their own little corner of the world.

    2021-03-16 · Invest Like the Best · Marissa King - The Science of Social Networks - [Invest Like the Best, EP. 217] · IDENTIFIED FROM THE TRANSCRIPT · source

  38. Can actually measure cortisol levels, which are a marker of stress and see the change based on the type of interaction you add. It has a physical effect on your body. So that connection between this like micro level physicality to these larger scale predictive outcomes of like where your career is going, there's something to me just kind of like magical about the whole thing.

    2021-03-16 · Invest Like the Best · Marissa King - The Science of Social Networks - [Invest Like the Best, EP. 217] · IDENTIFIED FROM THE TRANSCRIPT · source

  39. One of the surprising things is how reliable people are in the sense that you can, with an amazing level with which you can predict the likelihood that something is going to happen by just knowing these simple forms. You can predict everything from who's likely to engage in fraud and malfeasance to who's likely to be promoted. There's something extraordinarily powerful about this way of seeing the world. It's like We have these spaces that have incredible predictive ability, but yet no one knows what they look like. We all have networks, but it's so rare that we know what they actually look like, even though they have this extraordinary power. And I think the other piece that I get really blows my mind, right, is that we can think about this constellations as having important projectors in our life, but also the extent to which they literally get under our skin. So when you're in certain types of networked interactions,

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  40. We all, no matter who you are, have a fixed amount of time. That means that if you're thinking about this from an investment standpoint, you can either allocate everybody has into a smaller number of relationships that are deeper in nature. Or you can have lots and lots of connections, but those are necessarily going to be thinner types of connections. And so we all can only be in one place. It really defines a lot of what our networks look like. And so these trade-offs between space and time and how we invest them create these three fixed sets by which we can characterize most people's networks, which in the world I see are really just maps.

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  41. Really, I'm a network scientist. So when I look at the world, I see connections between people. Like if I'm sitting in a restaurant trying to figure out what's going on, I'm like looking at who's talking to who and mapping those connections. And we have the ability to do that with real world social inactions. And this has become increasingly possible, particularly with trace data. So you can take email exchanges and map those networks. You can put wearable sensors on people and map those face-to-face interactions. And we've been able to do this for decades, but our ability to do it more effectively has increased over time with increased data availability. But essentially, we can create maps. And these maps really tell you what your social life has been like leading up to this moment, but also where you're likely to be headed. And based on just natural constraints of how human interaction work, there's actually a pretty fixed number of characteristics that you can use to characterize these maps. And in part, if you think about what are some of the most important characteristics.

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  42. Low self monitor would be someone who's the same. They believe, like, you have a fundamental sense of self that you should be the same in every situation, that you don't really change

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  43. I'm a broker. I should self disclose. So it's an interesting group. And one of the things that has really the finding of a broker is that you can ask yourself, are you good at making impromptu speeches on things you know nothing about? So if you answer yes to that question, you may be a broker. And the reason that that's true is that property allows you to talk to different groups.

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  44. Critical. And then the third type of brokers and brokers' hallmarker signature is really they connect social worlds that normally wouldn't come together. And because of that, they tend to be more innovative. They tend to be more creative. And that ability to bridge is also really critical. So if we go back to thinking about the WTO protests, the ability to have the environmental groups talking to unions was really, really critical. And it's brokers who connect those worlds. And that has benefits for them, but it also has benefits for society. And so you really need all three of those pieces because the way they fit together in many ways are this magic puzzle that allows things to take off.

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  45. To actually fall into other different network types. So if we think about a second type, conveners, a convening network structure is very different. Their friends tend to know one another. If you imagine having a barbecue or a birthday party, like would everyone there know each other if they do, then you're likely a convener worked at the same job for a lot of time. And that creates a lot of trust and reputational benefits. The downside is their echo chambers. These groups are often insular. They're not talking to one another. So if we start to think about like, how do these pieces fit together? Because you need all of them to create large-scale social change. The benefit of that convening like structures, you can get ideas to catch on or if you're trying to create behavioral change, even if I'm trying to, I don't know, start going to the gym more often, having that type of behavioral reinforcement allows people to really adopt behavioral change and adopt new ideas, but they tend to be insular. So having this expansionist as part of the system is really

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  46. We can start with expansionists because that's oftentimes when people have in mind, when they're thinking about networks, they're often thinking about networking. And that's not all there is to networks. But expansionists simply just have extraordinarily large networks. So if we think about most people know on average around 650 to 900 people, but expansionists know its magnitudes of order more. So oftentimes it's helpful to apply this to your own life. So to figure out if you're an expansionist, you can ask yourself, like, how many people do you know name Alan? How many people do you know name Emily? And if it's two or more, you're likely in this expansionist category. What's really important about expansionist is they have a lot of power. They have a lot of influence and they have a lot of reach. They have this ability to really create change. Importantly, and we're thinking about like from the context of networks, what they also do is they create a lot of randomness. You kind of need this randomness to get connection across groups because most people aren't expansionists.

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  47. Fundamentally unchanged. But why we're all connected by six degrees of separation and what allows this propagation and wide scale takeoffs in social changes is if you understand these three basic pieces and how they fit together, those pieces have to be in place for anything really to have these large scale cascades or transformations.

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  48. We know from close to three decades of research in the social sciences you can break down social networks. What's common to all of these is they propagate on social networks. So we can think about our networks, just the traces of interactions that connect us all. And those traces can actually be boiled down into three fundamental elements. So I call these in my book Brokers Expansionist and Conveners when you're applying them to the individual. But by starting to understand those three very basic fundamental pieces, it's really what makes the world small. So if you think about in the 1950s, Stanley Milgram was doing experiments where he mailed letters to people to try to see like how small is the world. And that study led to this phenomenon of we're all connected by six degrees of separation. And that idea has been shown to be true over time. If you look back to Milgram's experiments early on to more recent research and the 2000s, we're all still connected by the same six degrees of separation. That's fun.

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  49. There was predates like thinking about autism and perhaps seemed tangential, but when I was in college, I was assigned as part of a class to go to the WTO protest in Seattle. So we were just told to go to a protest and like really had no idea what I was in for. And what I saw there was this individual showing up, environmentalist with huge butterflies. You had union leaders. You had people from all different walks of life. And they came together in this moment of profound collective transformation. How do you get these movements, whether it's a social movement like the protest against the WTO? I've also studied the anti-slavery movement, all of those have a very similar pattern when we think about collective dynamics. And that moment where I'm like, oh, there's something that happens when groups of individuals come together that produce something that's totally different than those individuals in isolation.

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  50. Particularly once you start to move into thinking about things like anxiety or depression or substance use disorders, certainly the underlying prevalence is increasing. But at the same time that you're also seeing a destigmatization, so people are more willing to talk about it, which is also fueling the societal level of recognition and importantly our ability to treat it. What I became interested in over time are both of these processes. So I deeply care about identification and access to treatment, but at the same time, there's this peculiar question of like, why are we seeing this true increase in underlying prevalence across these conditions that are in some ways related, but also in some ways not related and to address that was at the heart of really why I started focused on individual networks and how can we think about what we're doing at the individual level, help address this true underlying prevalence, the true increase, not just identification piece.

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