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Mark Atlan

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15
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2021-05-18
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2021-05-18
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  1. Yeah, I started my first business when I was 15 years old. I sold Native American jewelry on local flea markets to pay for college. And I was able to successfully sell that at 18. And I moved to Los Angeles and I was able to pay for college. I co-founded another business. And I believe it was too early. This was early 2010. We were developing mobile applications. And I would go to local coffee shops and I would say, guy, you have a great coffee shop. I'm going to build a mobile app for you. And every single person said, who's ever going to need that? Turns out 10 years later, COVID hit and everybody needs one. So we failed tremendously on that. And so this time, we have the energy, the expertise. We know the area. We know the people. We know the culture. Once we perfect the model there, we start small and then we gradually grow and then we move from reservation to reservation.

    2021-05-18 · How I Built This with Guy Raz · Meet The HIBT Fellows: Mark Atlan & Zach Correa · IDENTIFIED FROM THE TRANSCRIPT

  2. Right now, the Navajo Nation has a 48% unemployment rate. Again, an unacceptable number to me. What we're going to do is we are native preference. We are hiring preferably native nurses, native techs, and we're recruiting from Native American schools. And so with this $50,000, it's going to be earmarked to pay the salaries of those people or those individuals because they not only support themselves, but most of them support their elders. And so this really means a lot when they can work, they can give back and really have a passion to help others, but also be rewarded for that. And so that's really where the $50,000 is going. And I really hope that we win that.

    2021-05-18 · How I Built This with Guy Raz · Meet The HIBT Fellows: Mark Atlan & Zach Correa · IDENTIFIED FROM THE TRANSCRIPT

  3. This project needs to come from within. This project needs to come from a native. I've lived where I grew up, what I grew up with. I know the culture first, it needs to start with him. And then I've hired medical doctors as advisors to tell me exactly what to do. They're telling me exactly what we need to do to provide the highest level of care. But we've also hired culture advisors. We want to respect the culture. We want to respect elders because if you think about where we're operating, the Navajo Nation, it's surrounded by five other federally recognized tribes and always put it into perspective. There's Italians and there's Irish. They're white people, but they're totally different cultures. And it's the same thing with Native Americans. We're all different. We have our own culture. We have our own language. We have our own dialect. We have our own dress. And so when you step onto another reservation, things change. And we have hired those cultural advisors to tell us.

    2021-05-18 · How I Built This with Guy Raz · Meet The HIBT Fellows: Mark Atlan & Zach Correa · IDENTIFIED FROM THE TRANSCRIPT

  4. We have our first mobile unit being built as we speak. You would think the easiest part about building a business is to go out, get a truck, and a trailer. It's been the hardest part. I had to drive across a few states to get a truck and I had to interview about seven different medical developers to find a good builder or have it within 10 months.

    2021-05-18 · How I Built This with Guy Raz · Meet The HIBT Fellows: Mark Atlan & Zach Correa · IDENTIFIED FROM THE TRANSCRIPT

  5. Depending on demand. Again, we have to perfect this model. This has never been done before. And so the beauty about being mobile is we can adapt quickly.

    2021-05-18 · How I Built This with Guy Raz · Meet The HIBT Fellows: Mark Atlan & Zach Correa · IDENTIFIED FROM THE TRANSCRIPT

  6. Depending on the vehicle, so you have, say it will take eye care, for example, eye care will be equipped with a qualified vetted and certified optometrist, few techs, and then a secretary. That way we can move the clients as fast as we can to get them on their way. If we're doing mobile dialysis, that takes a lot more effort. We're talking 60 gallons of water per treatment. Each treatment is four hours long. There needs to be a nurse on staff. There needs to be an MD on staff. Each patient needs to be monitored every single day. And so when we introduce, we're going to lead with eye care, cardiology, and prescription delivery, and then eventually bring in dialysis, dental, and then telehealth. And so, yes, each vehicle will be equipped with a certified vetted crew of medical doctors and nurses and techs. And then each vehicle will be deployed to certain chapter houses, certain locations.

    2021-05-18 · How I Built This with Guy Raz · Meet The HIBT Fellows: Mark Atlan & Zach Correa · IDENTIFIED FROM THE TRANSCRIPT

  7. So we're hoping to partner with local chapter houses. And a chapter house is a region in the United States. They have elected officials. Kind of think of like Congress. And so we're hoping to partner with the 110 chapter houses across the Navajo Nation where we would set up our services. As you mentioned, RV, VAN, semi, sprinter van type vehicles, where we would park outside during the day and even through the night. And remember, a lot of these services like dialysis treatment or eye care, they only run from 8 a.m. to 5 p.m. We want to be able to offer our services 24-7 eventually so that people can have access whenever they need to. There's sparse internet service around. When we get internet service hooked up, we want to offer telehealth services as well. So that way people can call directly from their homes and then we can fulfill their prescriptions by doing our mobile delivery services.

    2021-05-18 · How I Built This with Guy Raz · Meet The HIBT Fellows: Mark Atlan & Zach Correa · IDENTIFIED FROM THE TRANSCRIPT

  8. Yes, so we have various ways. There's a payer mixture. There's private insurances that we charge. There's Medicaid-Medicare. And then also partnering with local governments. We can discount rates. But the key to our business is we have priority status on the Nabjo Nation, which means by Navajo law, since we're native owned, they're required to use our services. They're required to source our services over anybody else. So we have a big competitive advantage there.

    2021-05-18 · How I Built This with Guy Raz · Meet The HIBT Fellows: Mark Atlan & Zach Correa · IDENTIFIED FROM THE TRANSCRIPT

  9. Mark, you have to step into your calling. You're going to change the world. And as we focus on bringing healthcare services directly to the patient, starting with the Navajo Nation, we want to go to the next tribe, which is Cherokee Nation or in Florida, and eventually come off of the reservation and offer our services. But we really want to focus on developing this model and giving access to healthcare to, again, our nation's first people. We deserve more.

    2021-05-18 · How I Built This with Guy Raz · Meet The HIBT Fellows: Mark Atlan & Zach Correa · IDENTIFIED FROM THE TRANSCRIPT

  10. And bring it to the Navajo Nation. And we need to bring healthcare. We need to bring internet. We need to bring running water, electricity. But we'll start in one place, healthcare. We want to extend lives. My grandma was taken from us by COVID and it was extremely hard for me. I was raised by my grandmother, my mother, my aunt, and my sister. And they really taught me the importance of the power of the woman's perspective. And one of the last conversations I had with my grandma is.

    2021-05-18 · How I Built This with Guy Raz · Meet The HIBT Fellows: Mark Atlan & Zach Correa · IDENTIFIED FROM THE TRANSCRIPT

  11. Yeah, and another factor to add, you know, growing up, we're blessed enough to have heat, but our heater was broken. And I specifically remember being five years old and talking to my grandma, she used to, it used to be so cold in her house guy. It would get well below zero. And she used to turn on the oven and open the door. And me and my sister would come out and huddle by the oven there. And I just asked my grandma, you know, why is this? Why do we have to go through this? And my grandma just looked at me and said, you know, you're not hungry. You're happy. And there's somebody else that has it worse than you. And so I really want to thank my grandma for pointing that out because I think that's really highlighted what I need to do for my people. It really got my imagination moving on. We need to solve this problem. We need to come with an energy of New York and Los Angeles and Texas.

    2021-05-18 · How I Built This with Guy Raz · Meet The HIBT Fellows: Mark Atlan & Zach Correa · IDENTIFIED FROM THE TRANSCRIPT

  12. Yes. And like I said, we're really focused on solving the diabetes issue. 81% is absolutely unacceptable. And we're implementing education. We're implementing the services to try to prevent that and bring those numbers down.

    2021-05-18 · How I Built This with Guy Raz · Meet The HIBT Fellows: Mark Atlan & Zach Correa · IDENTIFIED FROM THE TRANSCRIPT

  13. The Navajo Nation is about the size of New Jersey. It's 27,000 square miles, and there's only nine IHS locations. But you have to factor in, Mother Nature, winter. When winter comes, it gets well below freezing. There's snow, there's rain, and a lot of Navajos or natives live off of paved roads. So they can't even get off of their land or come out of their home to get things that me and you take for granted, like urgent care, or they can't get preventative care like insulin at the nearest pharmacy. And so we're trying to solve that by bringing it to them.

    2021-05-18 · How I Built This with Guy Raz · Meet The HIBT Fellows: Mark Atlan & Zach Correa · IDENTIFIED FROM THE TRANSCRIPT

  14. Yes, absolutely. So there is indeed health services. And I want to make it clear that some are run by the government and some are run by a federally recognized tribe. So it's different. Each entity is different. One IHS in a certain region can carry eye care, but the other one, 200 miles away, doesn't, or vice versa. So there's a lot of travel time in between. And this is the big delay of healthcare that we're trying to solve.

    2021-05-18 · How I Built This with Guy Raz · Meet The HIBT Fellows: Mark Atlan & Zach Correa · IDENTIFIED FROM THE TRANSCRIPT

  15. COVID just completely ravaged tribal nations and specifically the Navajo Nation where I'm from. There's about 320,000 Navajos on the reservation. If you can understand this, 43% don't have access to running water electricity in their homes. So through COVID, how are you supposed to wash your hands? In the winter, how are you supposed to stay warm? Just to give you a quick statistic guide, the United States has about a 9.4% diabetes rate, and the Navajo Nation has 81% obesity and diabetes rate. And so we really are trying to solve that problem by offering these services like eye care, cardiology, or preventative care to our people. These are our nation's first people.

    2021-05-18 · How I Built This with Guy Raz · Meet The HIBT Fellows: Mark Atlan & Zach Correa · IDENTIFIED FROM THE TRANSCRIPT