YouSaid · the spoken record

Mark Goldberger

lines on the record

54

first

2023-04-19

most recent

2023-04-19

sittings or episodes

1

sources

podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

1. “There's fault on both sides. I think there's a challenge from software companies and sales leaders thinking too small inside of a box in terms of the profile of who they're looking for. And there was also a challenge on my approach, not having it lived in this world. It was a world that was foreign to me and I needed to find my way in. Ultimately, after a couple of months, I connected with a terrific recruiter and ultimately taking a position with a video conferencing company called High Five, was backed by General Catalyst and Lightspeed. I was competing against Zoom and this was before the pandemic when selling video conferencing was maybe a little bit harder, ultimately ended up getting recruited by trip actions now called Navan and was their first enterprise account executive and really built the enterprise go-to-market there.”

   2023-04-19 · The Twenty Minute VC · 20Sales: Why You Should Never Hire a VP Sales First, How To Create Urgency in a Sales Process, How to Do Traditional Outbound 10x Better, Why Revenue Doesn't Matter with Your First Customers | Mark Goldberger, Head of Enterprise Sales @ Ramp · IDENTIFIED FROM THE TRANSCRIPT · source

2. “Resume out to about 100 companies and the response was there was no response, literally could not get an interview. More than a hundred resumes sent out, I had founded my own company that was a SaaS company. I had always been a top performer in sales, and yet no one was interested in even interviewing me. It was a frustrating experience. It was a humbling experience. But ultimately, as someone who has already had a giant chip on my shoulder, it drove me to go out there and perform.”

   2023-04-19 · The Twenty Minute VC · 20Sales: Why You Should Never Hire a VP Sales First, How To Create Urgency in a Sales Process, How to Do Traditional Outbound 10x Better, Why Revenue Doesn't Matter with Your First Customers | Mark Goldberger, Head of Enterprise Sales @ Ramp · IDENTIFIED FROM THE TRANSCRIPT · source

3. “I came to the world of enterprise sales from the world of wine. I recognize that's not the typical journey one makes. So I was working in Massachusetts as a salesperson for a wine distributorship while I was going to business school. And upon graduating, it was the Great Recession, not a great time to leave a good-paying job for an unpaid internship somewhere. So I actually founded my own company. I bootstrapped the SaaS business back then, knowing nothing about SaaS, mind you, but built a cloud-based company with tools in the cloud specifically for the wine industry. Bootstrapped it. We had paying customers. It was a wild, incredible experience. After a few years, ultimately, I did decide to wind down that business. My wife and I moved out to Silicon Valley when she took a role with a little startup in Mountain View called Google. And so I found myself out here in Silicon Valley. And I said, okay, I'm going to be an account executive now again for SaaS companies. And I sent my”

   2023-04-19 · The Twenty Minute VC · 20Sales: Why You Should Never Hire a VP Sales First, How To Create Urgency in a Sales Process, How to Do Traditional Outbound 10x Better, Why Revenue Doesn't Matter with Your First Customers | Mark Goldberger, Head of Enterprise Sales @ Ramp · IDENTIFIED FROM THE TRANSCRIPT · source

4. “You don't need product market fit in order to sell an enterprise, especially as that first seller. What you need to find is product customer fit. Those first sales, I don't think about revenue as being important. In no circumstances do you really want to bring in a VP of sales before you have a seller?”

   2023-04-19 · The Twenty Minute VC · 20Sales: Why You Should Never Hire a VP Sales First, How To Create Urgency in a Sales Process, How to Do Traditional Outbound 10x Better, Why Revenue Doesn't Matter with Your First Customers | Mark Goldberger, Head of Enterprise Sales @ Ramp · IDENTIFIED FROM THE TRANSCRIPT · source