YouSaid · the spoken record

Mark Jeffrey

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65
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2026-04-14
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2026-04-14
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  1. I think now they are Her, they must be paying her now. If not, there's a hundred people who would hire her to be the Walmart Baddy or the Target Batty. I mean, she should be getting paid a million dollars a year. Minimum of a million dollars a year. If one of my startups came to me and said, we want to hire this person to run our social media for a hundred thousand dollars a year plus $900,000 a year in stock options, I would say do it. Do it immediately because the ability to authentically engage and then get me to buy the pen and know who the staples baddie is is just infinitely valuable. Yeah.

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  2. Talks with extreme passion about staples and photocopies and pens and journals, and she literally clanks her nails and snaps up her favorite office products. And she's probably done more for the brand of staples with young people all the way up to Gen X myself than Staples could ever do with a hundred million dollar ad campaign. I don't know what they're paying her.

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  3. Yes. And you can get it on Amazon. And it's just an incredible pen. When you write with this pen, you will learn why this is such an amazing pen. Now, the reason I know about this pen is because Unk is... Basically unk, that's me. Was on TikTok and I stumbled upon the staples batty. Caden Rowland works at Staples. And if you type in her name and you type in zebra 750, she's 750. She's the one who recommended it to me She is this incredible young person who works at Staples. She might be trans or, you know, I'm not sure exactly. Are you sure? Oh, yeah, maybe she has incredible performance where she goes and...

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  4. I'm not like a pen snob. I don't like the idea of buying a hundred or five hundred dollar pen. I don't collect pens. But I like to write and I like a great pen. But I know I'm going to lose a pen. So somewhere between a commodity pen for a dollar or two dollars and these hundred dollars or pens that cost hundreds of dollars.

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  5. Telling stories and it's not a set. It's not a funny set like he had just done. At the Chase Center, it is just him bantering. And some jokes in it. And he was not working on new material exactly, but it was just a different type of performance. So to see both back to back and then compare them, again, back to this meta commentary, there was him talking about the show he just did, them talking about his life. And it was really like to see those two bookends together was actually really nice. Just like going and seeing a Bruce Springsteen show and then seeing Springsteen on Broadway talk about Bruce Springsteen and his life. Also super valid. Intimate.

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  6. Tell you there's an analogy here a lot. I went one night to see Chappelle. Happened to be in town, a friend of mine's friends with him. I texted my friend, and I was like, hey, your friend Chappelle is playing. He's like, oh, let me text him. We'll go see the show. Last minute, we go see the show after the show, Chappelle says, hey, you guys want to roll with me. We're going to go do this after show. And he goes to this, you know, small comedy place in San Francisco that hosts maybe 100 people, 150 people. We go there and we got a table set up for us. And then he does just him interacting with the audience. Had a couple of drinks or whatever, and smoking a cigarette

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  7. And MGMT and like other incredible artists like back to back to back to back. And it was like, wow, this is pretty impressive.

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  8. The vibes are inauthentic, and you're taking a little bit of risk there. I have been one time to Coachella, and it was quite enjoyable to go from set to set to set. I think I saw Lord.

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  9. The kids love the vibes. There's a meta commentary going on. And it's vibe culture in that, you know, if the vibes are either immaculate or...

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  10. So I think both of these were fantastic. Sabrina Carpenter has to build the foundation brick by brick in order to do the metacommentary, which only comes after you have 50 hits, 25 hits, you know, in a certain size audience. So I give them both credit. Mark, any thoughts here? I know you're a big rock and roll fan.

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  11. 20 years when Sabrina Carpenter 20 years into her career she is, she will be able to pull it off. But not in your three of her career.

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  12. Like Bieber did, but he also told the story behind the songs. It was so engaging, it was so rich that as a fan, you can get away with that. Now, I've also seen Bruce Springsteen no less than 20 times probably over 30 years in concert. You know, like I've seen him two or three nights in a row. My mom's a big Bruce fan. And actually took my mom to Bruce on Have to execute at a very high level, you have to be a true star. There has to be a lot behind it in order to pull that off. So I give Justin Bieber credit for actually pulling it off, which is not easy. Sabrina Carpenter couldn't pull that off right now. Sabrina Carpenter, if she has 10 more espresso, if she lasts. I don't know how long Bieber's been in pop culture now, but I think it's 15 years

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  13. Yeah, so this is like a legend. I got, I was real privileged to talk to him for all this time. And Bruce Springston did Springsteen on Broadway. And when he did Springsteen on Broadway, he did a meta commentary of him. He did sing some of his songs

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  14. And he also had Bruce Springsteen, who was the big artist that he had produced back in the day. Born in the USA, one of the great seminal works of all time.

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  15. So, anyway, Rob and I start talking to Jimmy. He's also a kid from Brooklyn. He's from Redhook. I'm from Bay Ridge. Just right on the Guanas Canal there. We had a talk and I told him, hey, I'm a big dire straits fan. I know you did the album making movies and we talked for an hour about that.

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  16. Any other artist who was not a native YouTube artist, they might not have pulled off that meta commentary on it. There is another analogy to this. I had dinner the other night and I. Wow.

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  17. Okay. So it really is in the execution of these things. On its face, when you describe what Justin Bieber did, you would say that was phoning it in. Just played his video and he talked over or whatever. Okay, sure enough, that would be a surface level interpretation of it. However, he kind of did some storytelling in there. That was interactive with the audience. And at the end of the day, was the audience engaged in this? They were. And I would say they were equally engaged in Bieber's surfing YouTube. As a performance art. So it's very meta commentary. And it was done so well that I think he hit the right note, which is this is a meta commentary on my career and I'm going to relive how you experienced me. Exactly. And there was some brilliance to that. Now if you were...

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  18. Hours a day, 40 people a day for 10 days. Go. It worked, but I would never do that. That's the job of a full-time recruiter. So shout out to our friends, Athena.com slash shakeout. You get a couple weeks off. All right, all right. What do we got next here on the document? We have a little bit off.

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  19. A 2% response rate to that, but we fill two positions doing that. But that means that you have to get to 500 outbound. So I just said, well, I can't do 500 outbound long can't do 5. It's a full-time job. I said, okay, for four hours a day, this is all I want you to do. 10 people an hour.

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  20. I don't have the time for that. The other thing that I had them do was I had them go on to different people's LinkedIn And I said, I'm not happy with the flow of people coming in for these three positions. So here's what I want you to do. I want you to go on LinkedIn, my LinkedIn, or Heidi's LinkedIn, and just send email through LinkedIn to anybody with this title in these three cities, Austin, Houston, San Antonio. Hey, we're looking for this position in Austin, in an office. If you know anybody, let us know or if you might be interested, please let us know

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  21. I want to buy 20 sessions up front, and then I want to be able to just drop in, you know, and it could change dynamically. I might need to cancel within, you know, the same day, et cetera. So they explain the rules of the road. And some people are like, yeah, we don't work that way. You have to do Tuesday at 4 p.m. every week for the year or whatever. And it's like, that's not going to work. So they pre-vetted and did all those discussions because I don't want to have that awkward discussion with the person. And then I'm negotiating with a trainer. Then I said, and then find me three people to come to the house and I would do the same thing. I'll pay them for 20 sessions up front so they get the value of that money up front, but they have to be willing to let me cancel same day, you know, within two or three hours. It worked. They went through 20 different people and found me three of each. And I just give them a goal like that. Just keep calling people until you get to three.

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  22. As an example, I lost weight. Shout out to my guys at Roe.co with GLPs. But now I want to add more muscle. And I've been adding some, but I need to get a trainer. So I said, hey, to my Athena assistant, within a 20 minute drive of my house.

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  23. Athena. I'm the first investor. They are the greatest assistants in the world for a great price, $3,000 a month. You get an awesome full-time assistant to work with you on your scheduling, on research projects. And you say, well, oh, we guys are talking about all this AI. These assistants are AI powered. And so they will do all kinds of jobs for you and help you have a human in the loop as you're working. I was the first investor in the company. They're now a partner of all-in. They're a partner of ours here. And it just makes me super, super productive. So you can basically turn your EA into your chief health officer.

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  24. What do you think of the Stefan, what do you think of the Kerfle with one of the subnets taking their tokens and marbles and leaving all of a sudden and the impact that has on the ecosystem as one of the early adopters of subnets?

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  25. And is this a corporation will? And you have venture capital backing it, or is it just a straight anachronistic crypto weirdo project? How is this running?

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  26. Somebody who has extra compute, like let's say it was even Coreweave I interviewed the founder of that company, let's say they had old H100s and they hadn't sold them yet and they're five years old and Still in racks and they could say, you know what, just we haven't sold them yet. We don't have a new customer for them. We might as well put them to use. It would almost like being if you had a house and you hadn't sold it yet, you put it into the Airbnb inventory just to cover your cost basis or something at a discount, just to make sure you pay your taxes, your real estate taxes and your. You know, operating costs for the home

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  27. 20 of these Confidential data on our network, but it shows what At our offices are doing if somebody were to download everything, you would see that in Active Track.

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  28. So talk to me about how the Iota install works. Is it as simple as downloading Slack or downloading a Chrome browser and then it just runs in the background?

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  29. And to put this in context, Lon and Mark, to create a frontier model now is, and you do a run, basically, to create the next chat GPT and next claw and next Groc, whatever, the estimates are $200 million in compute costs. This isn't the staff. This isn't the company testing or anything. Just the raw compute cost is $200 million. That's a big number, but if you had, well, if you had... Let's say 10 million people participating and contributing some compute. Well, then. Or if it's a million, it'd be $200 worth of compute each. It was $100,000 to be $2,000. If it was $10,000, it'd be $20,000 in compute. So maybe you get down to $10,000 people providing 20,000 in compute. And hey, it's conceivable in the same way SETI at home was Mark.

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  30. Let's meet our next subnet. And I think at the pace we're going with two or three subnets every couple of episodes, we're going to get through all 128

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  31. Brilliance of it, dare I say, is that it's very focused on incentives, validators. Miners competing. It's an elegant and beautiful system when you look at the first subnet we looked at, what comes to mind in terms of where that could wind up in two or three years?

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  32. Bragg Snortimeter, who championed this idea, gave him a lot of credit for that. More people could participate. And then I interviewed the new head of the SEC. And this is his second Stin SEC chair. Yeah, he's all in on. Creating a test at the SEC where you could become accredited and participate in private companies. So participating in private companies, where the value is, could be a major unlock for people. Also, incredibly risky, which is why rich people, when they go to dinner, talk about whatever private deals they're doing and what they have access to because they understand if it's a one in 10 chance of going 100x, you'd probably take that bet every day. So incentives matter. I think that's the key thing we've learned here, Mark. There are incentives all over the place. And the game of tau.

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  33. Person $500 or $1,000 and companies are going to start to contribute. There's some other wells coming into the system. I understand from Brad, who told me there's going to be some other Michael Dell type people who will probably contribute.

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  34. Of want to touch on that too. I feel like that's one of the most important things. I think something that's so interesting that specifically in the US, AI is more unpopular than Trump. And I think a lot of the reason there is because no one can participate in the economic system that it's building. And what's so exciting about BitSensor is these are all extremely early stage companies that you wouldn't ideally have the ability to participate in in any other way. And this is, it's kind of a double-edged sword, right? Your early stage startup is getting marketed, you know, is getting valued by the public market, but the public can participate in it. And I think that's what you need to do to keep AI beneficial to all humans, have everyone that's participating, have economic upside here, which, you know, I think everybody in America real, it's just like really leveling up the discussion, but it's a great point, Ken. There is Invest America accounts now called Trump accounts where they're giving every young

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  35. But you could afford to have 90% of 10% of your bets go to zero, which would be 9% of your overall net worth. So that's another way to think about it, right? If you're going to put 5% or 10% of your net worth into speculative things, Mark. Any thoughts here how an individual

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  36. Still core capital, which Mark is doing. All of these things are incredibly speculative. 90% of the bets I make go to zero. So you would need to have a certain. Constitution, I think, is the way to say it. Yeah, Lon?

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  37. Digging in deeper. This is an important question, I think. I think the easiest thing to do is buy a little bit of towel. You get the mutual fund effect, which would be like if you ask me, should I be an angel investor or should I put money into a VC firm? If you put money into a VC firm, you're saying I trust the partners there to make 20 bets. And I don't make those 20 bets. But in 10 years, I hopefully get back more than double my money and I beat the public markets. But if you want to be an angel investor and you read my book and you join Angelists and the syndicate and you join other SPVs, you get to pick and choose which ones you bet on and you get to make your own decision. And some people like that style. In other words, you can back somebody to go play a series of poker tournaments. There are people who do that and there are people who want to play in the poker tournaments. Depends on your time. I would say it's basically a time commitment thing. I don't have the time to evaluate every subnet, so I'm a partner and investor in.

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  38. So, interesting law, and one way to think about this is if you owned equity in Airbnb, the corporation lawn, you could also be an Airbnb host and make money in the marketplace, but you could also own Airbnb. And I do know people who were Airbnb investors who were like, I want to start an Airbnb. Are there people who are Tesla investors who want to have a fleet of robotaxis and manage those? Or it could be you are running a corporation at scale and the corporation has debt and you can buy corporate paper that is the loan that people pay 12 or 15% on. And so you could own Tesla and you could own Tesla's debt or you could own Uber and Uber's debt or Amazon and Amazon's debt. So there's multiple ways to get exposure, I think.

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  39. And how did they think about let me have Mark answer the question of where is value going to be created and how should I think about this? Because now I'm getting pulled in both directions. I've got my venture firm here and then I'm a partner in Stillcore. Okay, I place my bet here, but should I also be like maybe launch or my syndicate should talk to Ken about investing in his corporation?

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  40. Versus, hey, I should I invest in Kent's corporation. So Ken, maybe you could tell us who invested the $3 million. Is it crypto people giving you tokens or is it like a venture capital firm?

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  41. It wasn't daily, but it was on that even bigger than that. Anyway, it's as crazy as I seem, so I won't say who. But I'm looking at this through my Angel Lens, Mark, and saying, wow, there is a business here. I don't know exactly what it is, but you can see Ken is doing. Product market fit. He's doing a go to market function where, hey, we're trying to find customers. And he's also raised $3 million for this project as well. Correct, Ken? And who put $3 million into the company? And then Mark, as an investor after Ken tells us, who put the $3 million in, I want you to explain to me how I should think about this as a partner in Stilcore at an LP with hundreds of thousands of dollars of my own personal money at stake.

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  42. Really nice. I was at a major Hollywood party last night, just very famous studio headlon came up to me and said, Your Jason Calicanos, I said, yes, I am. And this is in a room full of celebrities or whatever. He said, I read your book. It's just like movies. You would have been a great studio head. Anyway, enough promotion of my book. It was one of the great moments of my life that in a room where I assumed nobody knew who I was a studio head, a literal studio head had read the book.

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  43. And IT services to help equipment manufacturer Financial services and many other great American industries, NetSuite delivers a customized solution for your business if your revenues are at least in the seven figures, get the daily business guide demystifying AI Netsuite.com. The guide is free to you Net suite dot com slash twist. What's interesting to me, Mark, is just putting on my Angel Investor hat, go read the Angel of the Book. And it's in 13 or 14 languages.

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  44. So, okay, this seems like an incredible. Game you've constructed Team is truth maxing. One is fake maxing. They battle it out. Their algorithms get sharper. Fantastic. But is there a commercial product that is created for enterprises or consumers? Can the New York Times or could Axe Twitter say, hey, we want to put these trending posts in here? And then maybe in the community note, say, hey, it has this score from your subnet, you know, and it's a certified 98.7% truthy or truth maxed.

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  45. So you have a white hat and a black hat. You got the black hats coming in and saying, Hey, or a red team, I guess, it might be a way to say it even better. Here are some content, and we're going to make a generative AI picture of Lon, but we're going to make them 10% more robust or we're going to GLP them and make them 10% thinner. And then they try to trick Your other miners, and that makes their algorithm sharper. So still making it stronger.

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  46. And how is this done? Is there an algorithm that analyzes a piece of data and says, hey, this is human, this is likely an LLM, this is a deepfake, this is a real photo, and what are the miners contribute to this? They have their own algorithms or their computer both

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  47. Have some guests, Lon. We do. Let's bring some of our guests on and we'll have a talk about some of the other subnets out there.

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  48. Mark, before we get to our guests, how can we avoid this in the future? And who owns a subnet and who should own a subnet? Should it be the miners themselves or should there be governance here? Should there be a 51% rule where the people contributing to it own it? What's the best practice here? Because, hey, as an investor, if I wanted to back Lawn to do an algorithm and do a subnet, I would be like, okay, I want to own it. I want Lawn to own it. I want the community own it. How does that get codified outside of the Delaware Corporation, the Texas Nevada Corporation, where we set up a board of directors, where we set up shares in a company? We have preferred shares and that whole architecture, which is old, but trusted.

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  49. Founder scale faster on deal. That's the deal. You can grow your company without borders and you can set up payroll for any country in minutes, hire anyone anywhere, like a modern startup or large company does. And deal is going to get all the visas handled fast so you can get back to building. There is a great talent war that's going on right now. And you need people with superpowers for your startup to be competitive, to beat your competitors, to get your products to market. But anytime you try to grow your team with overseas hires, oh my Lord, you've got to reinvent the wheel and you got to navigate a tangled web of international laws, regulations. You can't get these things wrong, folks. You want to onboard new staffers in other countries? You want to get them set up on your network, nice and secure, IT access, all that good stuff. You want to manage their benefits. Trust me, this is all a nightmare unless you partner with deal. They are the people stack for startups. They're going to take care of all the onboarding, payroll, HR, IT, benefits, everything you need.

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  50. And important to say we don't know if that's the case here, but that is part of any capitalist system. So there's no way to stop this unless you have a board of directors. If you have a controller, a CFO, and then even if you do, people, you know, the board meets four times a year, and then there's 361 days in between those board meetings where shenanigans can happen

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