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Mark Suman

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2025-10-29
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2025-10-29
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  1. The word that I would use is verifiable, which coming from the Bitcoin space, it's always don't trust verify. And I apply that exact same thing to AI. And verifiable can mean different things, right? It's not prescribing a specific technology. It's prescribing an ideology of being able to understand, inspect, look at what's going on with your data. So verifiable can mean open source code. It could mean running the LLM locally on your computer. If you want to take advantage of really powerful cloud compute, then running in the cloud, but use something like secure enclaves in trusted execution environments that can give you mathematical proof that the server matches the open source code that's on GitHub, that kind of thing. So really, it's being able to inspect, it's being able to verify everything that you're running, whether it's the LLM, whether it's your data.

    2025-10-29 · We Study Billionaires · TECH006: Open-Source AI That Protects Your Privacy w/ Mark Suman (Tech Podcast) · IDENTIFIED FROM THE TRANSCRIPT

  2. So they're using secure enclaves, they're trying to do it in a way that's verifiable. They don't open source their code. And so you're trusting third party auditors who have maybe seen images of the server code. So there is still a layer of trust there. But they're trying to do it in a way from what I can tell that is responsible. I don't want to use the word responsible because in the AI space, responsible tends to mean censorship. But they are trying to do it in a way that cares about the user. So I think that's an element. And then also Apple's just a giant company, right? They have over 100,000 employees. And so you're going to have different organizations. You're going to have the typical Turf wars that go on in any large organization where someone wants to build out their headcount and maybe there's five competing products being built internally and one gets funding the other one doesn't so there's probably a lot of that going on too i'm not going to dismiss that aspect of it so i think it's both of those at play here

    2025-10-29 · We Study Billionaires · TECH006: Open-Source AI That Protects Your Privacy w/ Mark Suman (Tech Podcast) · IDENTIFIED FROM THE TRANSCRIPT

  3. Yeah, I'll definitely put out the plug there that I am not speaking on behalf of Apple. I'm not representative of Apple, right? But from my own personal view and things that I can talk about that have been publicly mentioned, there's definitely a privacy angle to it because everything moves slower. Apple wants to do it in the way that's most private. They announced their Apple private cloud compute, what, two years ago now?

    2025-10-29 · We Study Billionaires · TECH006: Open-Source AI That Protects Your Privacy w/ Mark Suman (Tech Podcast) · IDENTIFIED FROM THE TRANSCRIPT

  4. Seen it on the inside. So from probably the third week of my project, I was engaged with a privacy lawyer and they were kind of part of the journey throughout the whole thing. And it's like, okay, how do we build this thing? Normal companies would just capture someone's face and capture their identity and look at their banking transactions and all these things, right? Normal companies would do that. Apple doesn't do it that way, right? We have to separate all this stuff. We have to find ways to do it that is totally privacy preserving. So it made things difficult. We had to innovate and invent new things and nobody was doing. We had to invent totally new tools for tagging and annotating AI training data and machine learning training data in ways that were totally privacy preserving. So it's some really cool stuff. And I will just say like it's truly part of who they are.

    2025-10-29 · We Study Billionaires · TECH006: Open-Source AI That Protects Your Privacy w/ Mark Suman (Tech Podcast) · IDENTIFIED FROM THE TRANSCRIPT

  5. Yeah, sure. So privacy has been part of my career from the beginning. I started off doing online backup software for people back in like the early, I don't know, the 2000s, right? The aughts. And it was all about how do we save your computer into this new cloud thing that everybody's talking about. But we wanted to offer people a private way to do it because like you could back up all your photos to someone's computer. And that person who runs a computer can see everything. So we would provide people with this private key that they could use on their computer and encrypt everything before they sent it to the cloud. That's kind of where I got my start. And so privacy was always kind of part of who I was. Fast forward to when I joined Apple. And on day one, my, you know, my new manager sits down with me and says, I want you to build this thing that we're going to use in the retail stores, but we have to do it in a way that's totally private because Apple cares about privacy, right? It's one of the core things. What I can say, like, it truly is one of the core tenets of Apple.

    2025-10-29 · We Study Billionaires · TECH006: Open-Source AI That Protects Your Privacy w/ Mark Suman (Tech Podcast) · IDENTIFIED FROM THE TRANSCRIPT

  6. Thank you. Yeah, I'm excited to be on here. I've listened to your show quite a bit, so it's cool to be on here and chatting with you.

    2025-10-29 · We Study Billionaires · TECH006: Open-Source AI That Protects Your Privacy w/ Mark Suman (Tech Podcast) · IDENTIFIED FROM THE TRANSCRIPT