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Mark Suster

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111
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2018-04-18
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2018-04-18
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1
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  1. He was walking to the elevator, and a gentleman came up behind him and tapped him on the shoulder and introduced himself and said, I think that's a really amazing model. Could I be your first customer? The true story Bill will tell you if you ask him. And his name was Jeff Bezos.

    2018-04-18 · Decoder with Nilay Patel · Recode Decode: Mark Suster, managing partner, Upfront Ventures · IDENTIFIED FROM THE TRANSCRIPT

  2. Google's model was actually borrowed from Overture, which built GoTo.com. You probably remember that Bill Gross. And when Bill Gross went to Ted and talked about a paper-click model, he stood on stage at TED and was booed He was booed for talking about

    2018-04-18 · Decoder with Nilay Patel · Recode Decode: Mark Suster, managing partner, Upfront Ventures · IDENTIFIED FROM THE TRANSCRIPT

  3. So, if I take you back even further In the emergence of the internet, what LA was really good at was monetization. And you note the saying that necessities the mother of all invention, because they couldn't raise capital, they didn't have big funds. So they had to find a way to monetize.

    2018-04-18 · Decoder with Nilay Patel · Recode Decode: Mark Suster, managing partner, Upfront Ventures · IDENTIFIED FROM THE TRANSCRIPT

  4. They design rockets that put a man on the moon. And I traveled all over the country working for large corporate clients. So I worked in LA for Southern California Gas Company. I went out to Miami and worked for Florida Power and Light. My area of specialty was distributed computing. This is pre World Wide Web. And we were working on how to take servers and connect them with clients and dealing with the network in between. It's called middleware and what happens when a transaction doesn't complete and you have to roll it back and so on and so forth. And so I moved with Anderson

    2018-04-18 · Decoder with Nilay Patel · Recode Decode: Mark Suster, managing partner, Upfront Ventures · IDENTIFIED FROM THE TRANSCRIPT

  5. I wanted to live in San Francisco. That was my goal to live in San Francisco because I wanted to work in the tech sector. But there were no jobs in 1991. So I took the job I could get because I really wanted to be a programmer and I got a job in LA. And my first client was JPL.

    2018-04-18 · Decoder with Nilay Patel · Recode Decode: Mark Suster, managing partner, Upfront Ventures · IDENTIFIED FROM THE TRANSCRIPT

  6. So the fund that I'm with, it's upfront ventures, I actually run the fund. I've been running it since 2011. The founder, Yves Sisterone, was on my board. So they had invested in me. And so Eve said to me, why don't you come to LA, learn the business, stay for two years, and then go open our Silicon Valley office. And that was why...

    2018-04-18 · Decoder with Nilay Patel · Recode Decode: Mark Suster, managing partner, Upfront Ventures · IDENTIFIED FROM THE TRANSCRIPT

  7. Yeah, I think at that point I was 39 and I had been running companies for 10 years and I think I felt like I was my own boss and Salesforce is a wonderful company. I have very close friends who are still there and have been there through all the years, but it's very much Mark's company, Mark and Parker. And I was looking to do my own thing again.

    2018-04-18 · Decoder with Nilay Patel · Recode Decode: Mark Suster, managing partner, Upfront Ventures · IDENTIFIED FROM THE TRANSCRIPT

  8. And I sold that company to a French publicly traded company called the Sword Group, and I moved back home. And when I moved here, I moved to Palo Alto and I started building my second company. The timing for talking about this is interesting because we were building what Dropbox built.

    2018-04-18 · Decoder with Nilay Patel · Recode Decode: Mark Suster, managing partner, Upfront Ventures · IDENTIFIED FROM THE TRANSCRIPT

  9. So I started my career as not packaged software as custom software. So I worked for what's now Accenture. It was called Anderson Consulting as a programmer working on large corporate billing systems and security systems and stuff like that. I left in 1999 to build a startup. I raised capital. I built that company in London. We were in five countries. We sold software. Back then it was called ASP. I don't know if you remember when it was called Application Service Providers. And then we called it on demand and then SaaS and then cloud. It's all the same shit. You know, we were building centralized services for large European companies back in the late 90s.

    2018-04-18 · Decoder with Nilay Patel · Recode Decode: Mark Suster, managing partner, Upfront Ventures · IDENTIFIED FROM THE TRANSCRIPT

  10. Oh, I know. Anyone listening, I want them to understand that I really, I view the lens of the world through having grown up in Northern California. I lived abroad for 11 years. I've worked in nine countries. I came back to the U.S. settled into Silicon Valley and assumed that I was going to raise a family here and live here.

    2018-04-18 · Decoder with Nilay Patel · Recode Decode: Mark Suster, managing partner, Upfront Ventures · IDENTIFIED FROM THE TRANSCRIPT

  11. I point that out because having a perspective of Silicon Valley where I built one of my startups, sold one of my startups. My wife used to work at Google, like we really understand, I think, the culture here. I've been in LA for 10 years.

    2018-04-18 · Decoder with Nilay Patel · Recode Decode: Mark Suster, managing partner, Upfront Ventures · IDENTIFIED FROM THE TRANSCRIPT