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Martin Vandenbrink

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2025-08-22
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  1. No one set themselves above another, and everyone, including the leaders, was held accountable. He had said within ASML, it's all about humility. It's not about you. But the bigger goal we all want to achieve together. In 1999, Morris would depart from a CEO role in replacing him with beg Dunt. He was a former head of Phillips semiconductor division and was CEO until 2004. At this point, ASML was producing over 200 lithography machines annually, and to continue their rapid pace of growth, Dunn and Win Inc. needed to install greater discipline in the organization to keep cost down.

    2025-08-22 · We Study Billionaires · TIP746: ASML: Europe's Tech Monopoly · IDENTIFIED FROM THE TRANSCRIPT

  2. Willpower is invested just to stay ahead of everybody else. For me, this is really a key lesson from the ASML story. In a reminder that we should not beat ourselves up for not betting big on some of these big winners or not betting at all on a company that we've looked at in the past. It's simply a part of the game of investing and we need to keep our focus more on what it is we can actually control and understand well. During the IPO process Peter Winc was a young accountant at Deloitte and he assisted with the IPO and he would actually eventually go on to become ASML CEO from 2013 to 2024. Winning was a partner with Deloitte, he was a quick learner, exceptionally talented with numbers and working with people and this made him a really great fit for a leadership role at ASML. Hijink writes here, Winning felt liberated by the culture of ASML.

    2025-08-22 · We Study Billionaires · TIP746: ASML: Europe's Tech Monopoly · IDENTIFIED FROM THE TRANSCRIPT

  3. On the NASDAQ exchange as well as the Amsterdam exchange, $10,000 invested at the IPO in 1995 would go on to be worth over $6 million today. Ironically, many people who were close to ASML were reducing their stakes in light of their success. Phillips trimmed their stake on the IPO, Richard George ASML's project leader from the beginning he sold his shares, and their COO had declined an option plan that led him to miss out on 20 million euros had he accepted it. It goes to show that even those most familiar with some of these amazing companies can miss out on the substantial amount of potential gains in being equity holders. And the likely reason is that they can see the risks involved. They can see how difficult it is to succeed in this industry, how fierce the competition is, and how much intellectual rigor and

    2025-08-22 · We Study Billionaires · TIP746: ASML: Europe's Tech Monopoly · IDENTIFIED FROM THE TRANSCRIPT

  4. And with these, you can make billions of dollars. Since the design of the 5500 model was costly, ASML was not too keen on developing a new machine like Martin Vandenbrink wanted. So Martin was looking to leave the firm because he wanted to work somewhere that wanted to innovate and be a pioneer in the industry. The CEO did not want to do anything that would jeopardize potentially losing Martin, so they pivoted their entire strategy just to keep him. So Martin would go on to develop a step-in scan technology, which hygiene equates to having an Olympic runner taking off at top speed and being able to write pen to paper with accurate precision, which can give you sort of an idea of the technical feats that these machines are achieving. Since ASML needed more capital to continue their innovation efforts, they decided to go public in 1995

    2025-08-22 · We Study Billionaires · TIP746: ASML: Europe's Tech Monopoly · IDENTIFIED FROM THE TRANSCRIPT

  5. Lithography machines, and two years later, that figure would double. Meanwhile, Samsung started to run into some issues with their Japanese supplier and gained an interest in ASML's machines to produce memory chips. Their meetings with Samsung in Korea felt more like interrogations as Samsung made outrageous demands to try and ensure they could sustain their razor thin margins. In 1995, an agreement was reached, and thus ASML started to achieve its goal of topping Japanese competition and poaching the big players. To do so, they needed to add more value for the chipmakers by offering tools that could expose as many wafers per hour with as few defects as possible. Lithography technology is essentially a printing press, but instead of books, papers, or dollar bills, these machines print semiconductor.

    2025-08-22 · We Study Billionaires · TIP746: ASML: Europe's Tech Monopoly · IDENTIFIED FROM THE TRANSCRIPT

  6. Into roughly 10 components that would be independently manufactured and like pieces of a puzzle would click together in the factory to form a single working system. The individual modules are produced in a series, making it easier to upgrade individual designs and swap out components at will. This way, the machine you buy is never the final product. Every part of the machine can be continually improved upon. It would be like ratcheting in a new, more powerful engine for your car instead of upgrading the whole car entirely. While this sounds great, the development of the machine in the early 90s would lead ASML to burn through more cash than they could afford to, especially since the industry overall was in a slump. By 1993, ASML would turn its first year of profit. In 1994, they sold more than 100

    2025-08-22 · We Study Billionaires · TIP746: ASML: Europe's Tech Monopoly · IDENTIFIED FROM THE TRANSCRIPT

  7. I make housed equipment from all the major suppliers, and with their eyes initially set on the lithography machines coming from Japan and the US, they did not expect to find new innovations coming from just north of them in the Netherlands. By this time, ASML had now become somewhat established with the players just below the top end of the market, but to become a company that was built to weather through the cyclicality of the industry, they would need to capture share from the top players as well. Martin Vandenbrink would be the project leader for the PAS 5500, which as hygiene puts it, if the name of any device deserves to be remembered, it was this one. The PAS 5500 was the first in the industry to utilize modular design, and 30 years later, these machines are still stamping chips today. The device was broken down

    2025-08-22 · We Study Billionaires · TIP746: ASML: Europe's Tech Monopoly · IDENTIFIED FROM THE TRANSCRIPT

  8. The company focused on the development and assembly of machines and would end up buying around 90% of the parts they use, some of which came from other Dutch companies that worked with Phillips as well. In those early days, ASML only had two requirements from its suppliers. First, the work had to be good, and second, it needed to be fast. In the same year that ASML was founded, a research institute in Belgium was also started. This was referred to as IMIC. No one building a chip factory or fob wanted to run the risk of investing in the wrong technology and all the steps needed to produce a working chip are intertwined, and even the smallest change can have a huge impact on the process as a whole. So iMEC established itself as a high-tech garage where the entire industry went to figure out where the industry was heading in the future.

    2025-08-22 · We Study Billionaires · TIP746: ASML: Europe's Tech Monopoly · IDENTIFIED FROM THE TRANSCRIPT

  9. Cultivated from the Mega Project. This partnership would also open the door for ASML to get their machines onto TSMC's factory floors, which was obviously a massive win. Hygiene writes here, with the partnership between TSMC and ASML in full swing, the Taiwanese chip industry proceeded to boom. The two companies turned out to be surprisingly like-minded. Both functioned in an equally speedy and chaotic manner, with each totally dependent on the other to turn out endless piles of wafers every hour free of faulty chips. We have their backs and they have ours. Was the mantra of the ASML team. This one sentence became the formula for dominating the chip market, end quote. TSMC would then grow to become the world's most advanced chip manufacturer and turn Taiwan into the world's supplier of advanced computing power. As a result, the

    2025-08-22 · We Study Billionaires · TIP746: ASML: Europe's Tech Monopoly · IDENTIFIED FROM THE TRANSCRIPT

  10. In the mid 1980s, the semiconductor industry would enter a downturn. This gave ASML the opportunity to be a bit more aggressive since they had the backing of both Phillips and the Dutch government giving them subsidies. The Dutch government helped fund another initiative referred to as the Mega Project, which was really largely a failure, but it ended up catching the attention of a man named Morris Chang. Chang was the former technical director of the U.S. company Texas Instruments and was an expert in the semiconductor space. Chang was chosen by the Taiwanese government to be the leader in establishing their chip industry, and they promised to cover any and all costs. This would mark the start of Taiwan's semiconductor manufacturing company, otherwise known as TSMC. And Phillips would end up taking a 28% stake in TFMC and sharing the expert

    2025-08-22 · We Study Billionaires · TIP746: ASML: Europe's Tech Monopoly · IDENTIFIED FROM THE TRANSCRIPT

  11. Of their work. Meanwhile, Nikon and Cannon would dominate the top end of the market, selling to companies like Intel and IBM. AMD would end up being the very first company to give ASML a real shot as they placed an order of 25 machines to be delivered by 1987. After some hot internal debates, CEO Smith would end up leaving ASML and would pass the torch to Wen Trust, who would run the company for two years. In light of the shakeup internally, ASM International did not have the capital to continue to fund ASML, leaving them no choice but to withdraw from the joint venture, which ironically led Phillips to take over their ownership. This breakup left a bitter taste in Arthur Del Predo's mouth as he was the founder of ASM International, and he was often referred to as the father of the European semiconductor equipment industry.

    2025-08-22 · We Study Billionaires · TIP746: ASML: Europe's Tech Monopoly · IDENTIFIED FROM THE TRANSCRIPT

  12. Which is focus. To solve problems as complex as developing a lithography machine, it was a non-negotiable skill to have. ASML immediately wanted to play at the highest level and compete alongside USA's GCA and Japan's Nikon. The big hitters in the industry at the time. In the press, Smith exuded self-confidence stating, In this industry, only one business strategy is conceivable. Focus on first place. If you decide you'll be satisfied with bronze before you start, you'll probably end up sixth. Then you're done for, end quote. ASML started out by focusing on the chip companies just below the top end of the market. These were the manufacturers in a position to compete, yet looking to find ways to expand their production at lower costs. These companies were more willing to take a risk on the Dutch newcomer, who took ownership

    2025-08-22 · We Study Billionaires · TIP746: ASML: Europe's Tech Monopoly · IDENTIFIED FROM THE TRANSCRIPT

  13. He just made such a big impact on their early innovations. Hygiene writes here, fandom brain came up with an improved system that can measure both alignment patterns. The machine worked faster than the competitors, with far fewer deviations, and his idea was immediately worth a patent. This was a huge win for the company, end quote. Coming in, Martin was an expert in electronics and mathematics. He's someone who would really erupt at any moment if he felt that someone was just talking nonsense or beating around the bush. You never had to wait long to know exactly what Martin thought. As far as he was concerned, engineering was all about solving problems, not avoiding them. Martin would challenge those around him and question everything. His bold and ruthless attitude would become one of the main pillars of ASML. Martin would really embody what the book is titled.

    2025-08-22 · We Study Billionaires · TIP746: ASML: Europe's Tech Monopoly · IDENTIFIED FROM THE TRANSCRIPT

  14. Into a 200 million gilder investment and under the leadership of Smith, ASML really embraced a culture of winning at all costs and employee counts would skyrocket as they focus their attention on selling to the US chip manufacturers. Two of the initial key hires during this joint venture period were Martin Vandenbrink and Fritz van Haup. It turned out that these two would really determine the future of ASML. Martin Vandenbrink was incredibly technically gifted while Fritz understood the technology and he was really more of a people person. Martin is probably the most referenced person in the book. He joined ASML at the age of 27 and today he serves on the supervisory board at the age of 67. One of the pioneering engineers referred to the arrival of Martin Vandenbrink as an act of God.

    2025-08-22 · We Study Billionaires · TIP746: ASML: Europe's Tech Monopoly · IDENTIFIED FROM THE TRANSCRIPT

  15. To potentially capitalize on this opportunity, but it would still be no easy feat as those purchasing lithography machines expected them to be virtually faultless in their reliability. In May of 1984, ASML attended a trade fair in the heart of Silicon Valley for suppliers of lithography machines. None of the chip manufacturers showed any interest in ASML as they hadn't sold any machines to date. From the outset, it appeared that ASML had its work cut out for them. Their CEO at the time, Gialt Smith, was determined to give ASML a real shot at success, so he set aside a machine that would far surpass the capabilities of the legacy players who were more focused on their existing technologies that would inevitably be made obsolete. Smith ended up talking ASM International and Philip

    2025-08-22 · We Study Billionaires · TIP746: ASML: Europe's Tech Monopoly · IDENTIFIED FROM THE TRANSCRIPT

  16. Was El Predo also recognized the potential with NATLAB's wafer stepper and wanted in on that action. So in 1983, the NATLAB division of Phillips and Del Predo's company would enter a joint venture deal to create advanced semiconductor materials lithography, where what the company is known as today, which is ASML, and the company would be based in the Netherlands. From the beginning, the odds of success were really against them. The technical know-how time and money needed to make it as a lithography manufacturer on your own were significant. However, the industry's standard machines had their limit. And a leap in the available technology was now needed to produce chips with smaller resolutions. No established lithography manufacturer had the technology for this except for one company that was Phillips. So ASML was positioned

    2025-08-22 · We Study Billionaires · TIP746: ASML: Europe's Tech Monopoly · IDENTIFIED FROM THE TRANSCRIPT