YouSaid · the spoken record

Mary Waldner

lines on the record: 74
first: 2023-07-10
most recent: 2023-07-10
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“I thought of that I thought of putting the recipe in a cookbook. I thought of a lot of things. First of all, I knew nobody would make them. It was too hard. If I gave you the recipe, you wouldn't do it. And the same thing for licensing because there were a few gluten-free companies by then, but not really. And yeah, I knew it wasn't going to happen. You know, and again, we learned enough, I don't remember the order of things, but we knew that most food is co-manufactured, right?”
2023-07-10 · How I Built This with Guy Raz · Mary's Gone Crackers: Mary Waldner · IDENTIFIED FROM THE TRANSCRIPT
“Yes, well, I was in a women's group that I started and I was having a hard time coming up with a name. And Dale said, you know, you have to find a name, you have to find a name. It doesn't matter. And I said, oh no, it matters a lot. And so I went to my group and I said, you know, we need a name. And one of the women said, it should have your name in it. And it should be something like Mary's cracking up or something like that, which we thought was funny. And then my other friend said, yeah, Mary's gone crackers. And that was it. The angel started singing the sky opened up and that was clearly the name.”
2023-07-10 · How I Built This with Guy Raz · Mary's Gone Crackers: Mary Waldner · IDENTIFIED FROM THE TRANSCRIPT
“And so she kept running out and she would call me every few days and say, they're gone. You have to, you know, so this was nuts because then I was making literally doing nothing but making crackers and working.”
2023-07-10 · How I Built This with Guy Raz · Mary's Gone Crackers: Mary Waldner · IDENTIFIED FROM THE TRANSCRIPT
“What ended up happening? This friend of mine owned the local health food store and I brought her a bag just personally to taste them to see what she thought. And instead of eating them, what she did, she opened up the bag and put them on the counter by the register And I went shopping in the store, and then I hear all this hubbub and people are eating them at the register going, oh my God, where can I get these? I want some. And by the end of that half hour or whatever, I was in the store, an hour, she came to me kind of sheepishly and said, you have to bring me more of these. And so that's how that got started. So then I was making bags, you know, handmade. I bought a bunch of coffee, brown coffee bags with a window in them, and I made them by hand and brought them to the store. And she sold them.”
2023-07-10 · How I Built This with Guy Raz · Mary's Gone Crackers: Mary Waldner · IDENTIFIED FROM THE TRANSCRIPT
“He was really the entrepreneur. He grew up, his dad had a lumber yard and they build fences. And so he grew up doing that. And he became a general contractor. And he worked for himself a lot. He also started a data business, he called it profit information services where he collected data. This was, again, the very beginning of the internet and of technology. And he put together construction data and then would sell it. People in the building trades that wanted data, new construction data. So he was very entrepreneurial.”
2023-07-10 · How I Built This with Guy Raz · Mary's Gone Crackers: Mary Waldner · IDENTIFIED FROM THE TRANSCRIPT
“Went to Dale and I said, you know, I think we have to manufacture these. And he said, okay. I mean, it's great because if he hadn't done that, obviously nothing would have happened or would have taken a long time. But also because Neither one of us had a clue what that meant”
2023-07-10 · How I Built This with Guy Raz · Mary's Gone Crackers: Mary Waldner · IDENTIFIED FROM THE TRANSCRIPT
“Well, it was this is another kind of Typical experience in my life where I just woke up with a very clear voice in my head that said, I have to manufacture these crackers. I mean, it was just so clear that everyone loved them. I think what happened was I went to my cousin's house for dinner and she had a friend who had a two-year-old there. And all the adults loved the crackers, but when the two year old loved them, that sort of did it for me”
2023-07-10 · How I Built This with Guy Raz · Mary's Gone Crackers: Mary Waldner · IDENTIFIED FROM THE TRANSCRIPT
“Well, people just loved them. It wasn't like, oh, these are good. But they would go, oh my God, these are amazing. Where did you get these? Oh my God. Give me more, give me more. So I started, you know, it got to be a joke where I was just working and making crackers. That was kind of became my life because they were, it took me a long time to make the crackers like I said, they were very labor intensive. I bought a new oven so that I could have six racks in the oven instead of the normal two or three. And the most I could make were like 240 crackers at a time. But that's what I was doing because everybody I knew wanted them.”
2023-07-10 · How I Built This with Guy Raz · Mary's Gone Crackers: Mary Waldner · IDENTIFIED FROM THE TRANSCRIPT
“Like them. Well, that's what happened. Know that's the other piece of information that I love feeding people I always have so I would never just make enough for me I would always I just kept making them and I would bring them and people would taste them and yeah, everywhere I went and the response was just kind of unusual to me.”
2023-07-10 · How I Built This with Guy Raz · Mary's Gone Crackers: Mary Waldner · IDENTIFIED FROM THE TRANSCRIPT
“And it didn't stick. And then I'd wipe it on the paper towel each time. And that's how I was able to make a down to a cracker.”
2023-07-10 · How I Built This with Guy Raz · Mary's Gone Crackers: Mary Waldner · IDENTIFIED FROM THE TRANSCRIPT
“So here's another trade secret. So what I did was I got, yeah, they're very sticky. It's like, you know, it's like glue So I got a glass that had a flat bottom on it. And I put a piece of saran wrap over it. And then I put, I had a paper towel with some oil on it, and I wiped the bottom of the glass on some oil. And then I flattened the blobs into crackers with that.”
2023-07-10 · How I Built This with Guy Raz · Mary's Gone Crackers: Mary Waldner · IDENTIFIED FROM THE TRANSCRIPT
“While the outside would get done and the inside would be raw. It was so eventually what happened is I just kept flattening them and flattening them and flattening them to the point where I had a very thin. And that was the only way they would bake through.”
2023-07-10 · How I Built This with Guy Raz · Mary's Gone Crackers: Mary Waldner · IDENTIFIED FROM THE TRANSCRIPT
“Yeah Wouldn't that be good? Yeah. So that's what I started to play with brown rice, quinoa, flaxseeds. Flax seeds were really big then and sesame seeds.”
2023-07-10 · How I Built This with Guy Raz · Mary's Gone Crackers: Mary Waldner · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, or like a Like a Biscotti kind of thing too. Okay, absolutely. I wanted something really, you know, I'm hungry. I want something to chew on.”
2023-07-10 · How I Built This with Guy Raz · Mary's Gone Crackers: Mary Waldner · IDENTIFIED FROM THE TRANSCRIPT
“So that was when I started, and again, remember, I'm a hippie food nut. I wanted something whole grain. I wanted something healthy. So I had the idea for the ingredients, but it wasn't going to be a cracker in my mind. It was going to be some kind of a biscuit or something chewy, you know? Yeah, more breadie.”
2023-07-10 · How I Built This with Guy Raz · Mary's Gone Crackers: Mary Waldner · IDENTIFIED FROM THE TRANSCRIPT
“And pizza and stuff. So imagine going to a restaurant and they bring you a basket of bread and you're hungry and everybody's diving in and filling themselves up and you can't eat any of it. Many times when I would be Sitting in restaurants hungry and then order a bunch of appetizers or try and fill up. It was a really unpleasant experience. So that's when I thought I really want to make something that I can bring when everybody's eating bread and butter to have something So I'm not starving.”
2023-07-10 · How I Built This with Guy Raz · Mary's Gone Crackers: Mary Waldner · IDENTIFIED FROM THE TRANSCRIPT
“And sugar. It's not bad. But trying to bake things where you rely on gluten, things just fall apart. You know, they're just puddles. So there was a lot of just disasters for a long time.”
2023-07-10 · How I Built This with Guy Raz · Mary's Gone Crackers: Mary Waldner · IDENTIFIED FROM THE TRANSCRIPT
“What were you making? Well, like I said, brownies, sweets, because that was my issue, brownies, cookies, any I started playing with different flowers. To make a blend that would work.”
2023-07-10 · How I Built This with Guy Raz · Mary's Gone Crackers: Mary Waldner · IDENTIFIED FROM THE TRANSCRIPT
“It was, I would say maybe three to six months I was Noticeably different, and I remember going out to lunch with somebody who hadn't, I hadn't seen in a few years actually, and she took one look at me and said she almost didn't recognize me because I look so different. I started getting that kind of response from people. You know, you look at yourself in the mirror every day, you don't see any changes. But when people who I hadn't seen in a while saw me, they were stunned.”
2023-07-10 · How I Built This with Guy Raz · Mary's Gone Crackers: Mary Waldner · IDENTIFIED FROM THE TRANSCRIPT
“Learning about different ingredients and, you know, the joke I said was that I could live without bread, but I couldn't live without my aunt Enid's brownies. So that was the first thing I made that was gluten-free.”
2023-07-10 · How I Built This with Guy Raz · Mary's Gone Crackers: Mary Waldner · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, what's interesting is that the diagnosis came from my chiropractor. Again, doctors never figured it out. A lot of my symptoms were structural, so my back would go out and I would never, it would be really hard to hold a chiropractic adjustment. So like because I had muscle weakness. And I also was seeing an acupuncturist. And she and her whole family had celiac disease. So when I discovered this, I had this incredible resource that most people don't have, which was amazing. So I just, you know, went home and emptied out my kitchen and started to learn about ingredients. And through my acupuncturist, I learned that there was actually a celiac disease association. And so, you know, I got the newsletter. I just, you know, went gung-ho and started.”
2023-07-10 · How I Built This with Guy Raz · Mary's Gone Crackers: Mary Waldner · IDENTIFIED FROM THE TRANSCRIPT
“Oh God, yeah. It was wonderful. I mean, it's funny because I've met a lot of people since then who get diagnosed and they're really bummed out, you know. And that wasn't the case for me. I was ecstatic to have something specific that I could do to make myself feel better, which was pretty quick too.”
2023-07-10 · How I Built This with Guy Raz · Mary's Gone Crackers: Mary Waldner · IDENTIFIED FROM THE TRANSCRIPT
“My mother decided that it was emotional because doctors couldn't figure out what was wrong. So that was kind of what they did. You know, they couldn't find anything wrong, so it must be in my head. I did have a lot of allergies, so they gave me allergy shots, but I wasn't, this isn't an allergy, so it didn't show up on any tests. And back then, at least where I was living, doctors didn't think about celiac disease.”
2023-07-10 · How I Built This with Guy Raz · Mary's Gone Crackers: Mary Waldner · IDENTIFIED FROM THE TRANSCRIPT
“I was in a women's healing circle, and so I went to my group and I said, you know, we need a name. And one of the women said, it should have your name in it. And it should be something like Mary's cracking up or something like that, which we thought was funny. And then my other friend said, yeah, Mary's gone crackers. And that was it. The angel started singing the sky opened up and that was clearly the name.”
2023-07-10 · How I Built This with Guy Raz · Mary's Gone Crackers: Mary Waldner · IDENTIFIED FROM THE TRANSCRIPT