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Matt Ball

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108
first
2020-08-04
most recent
2020-08-04
sittings or episodes
1
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podcast

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  1. “I think that's certainly true. I think the assessment of Netflix is probably more historical based on what they have and have not been able to do. I think it would be hard to imagine that the preferred outcome for a Netflix is not to have expansive new franchises, certainly if there were the potential for Stranger Things to become a universe that would expand into games, into interactive experience, into consumer products, that would clearly be a value add for them. It's clear that intellectual property has a disproportionate impact on customer attention. This is one of the reasons why Viacom CBS has very much anchored its direct-to-consumer strategy on being a new Star Trek every week of the year platform. There's still years from doing that, but they've been explicit. That's their strategy. In addition, we should also keep in mind that Netflix has spent the past several years hiring senior leaders from Disney's Parks Department, from Disney's Consumer Products Department, Reed Hastings has been clear that he considers”

    2020-08-04 · Invest Like the Best · Matt Ball - The Future of Media: Movies, the Metaverse, and More - [Invest Like the Best, EP.185] · IDENTIFIED FROM THE TRANSCRIPT · source

  2. “Into that business model idea, which is if you believe in the supremacy of IP, if you believe that that IP can transcend a single medium, if you believe that the growth of that IP ultimately comes from what the audience wants to do with it, you start to see that the battle between IP used to be intra-category. It was the biggest book, it was the biggest film, it was the biggest video game. We are now seeing the point in which that biggest IP is becoming every medium. We're used to Lord of the Rings competing as a book, then as a film, Halo was a video game, and we are now at the point in which all of those properties, both to grow, to meet the audience want, but even from a defensive perspective, believe they need to be everywhere and part of everywhere is with the audience. And that is going to change that very dynamic of intellectual property competition.”

    2020-08-04 · Invest Like the Best · Matt Ball - The Future of Media: Movies, the Metaverse, and More - [Invest Like the Best, EP.185] · IDENTIFIED FROM THE TRANSCRIPT · source

  3. “This is How many millions of kids, in particular in the United States, spend hours and hours in their basements, in their backyards with Luke Skywalker figurines, with sticks, with capes, imagining themselves as Jedi knights. That happened here, it happened everywhere. And yet there was nothing Disney or at the time Lucasfilm, which was partnered with Fox, could do to access that imagination. They could not monetize it. And not only could they not, even the friends couldn't. You could build a fort, but you could never really translate your vision. And so the consequence of interactivity and gaming, it's no surprise that the most successful games today are those that really hand over as much of the experience as possible to the audience. Are those that say, let's take the imagination in your head, let's translate it into something you can experience more personally with more visual acuity. Let's share it and let's enable it. And the third and final consequence of that IP element that starts to really draw...”

    2020-08-04 · Invest Like the Best · Matt Ball - The Future of Media: Movies, the Metaverse, and More - [Invest Like the Best, EP.185] · IDENTIFIED FROM THE TRANSCRIPT · source

  4. “Twitch broadcast audience to more than double. And the company behind its CD Project Red has seen its stock price go up some 40 or 50% out of the renewed value of that intellectual property. That is a really interesting case study as to the extent to which we truly want our stories to never end. Most of these fans are duplicating their story experience. More recently, we're seeing some stories like Star Wars extend into new mediums, comics, fanfiction, television series and the Mandalorian. That's all part of the same canon. In the case of the Witcher, it's people who are saying, I've done it in one medium, I want to do it in another, and then I want to do it a third time with small variations. Game of Thrones sold 15 million copies before the television show came out. It sold 65 million copies in eight years after the show came out. And so we've seen over this past century or century and a half this ever-growing need to immerse ourselves in these franchises. That has two secondary elements. The first is to understand the ways in which the audience is now taking control of that. The way that I used to think about”

    2020-08-04 · Invest Like the Best · Matt Ball - The Future of Media: Movies, the Metaverse, and More - [Invest Like the Best, EP.185] · IDENTIFIED FROM THE TRANSCRIPT · source

  5. “As technology allows us to express that IP in more avenues, more persistently, with more frequency, with more immersion, with more user control and input into that intellectual property, that IP is getting bigger. And I think one of the ways to think about that is what we saw more recently with the Witcher, which is a television series that was on Netflix that is based off of a novel in the early 1990s from Poland. That book came out first in 1992 or 1993. The first time that it ever hit the New York Times bestseller list was in 2015. That was coinciding with the release of the Witcher 3 video game. The second time it ever hit the New York Times bestseller list was in 2019 when the Witcher Television show came out. And at that same point, the release of the television series led the game to triple its concurrent active users. That's the number of people playing at the peak moment. It led the”

    2020-08-04 · Invest Like the Best · Matt Ball - The Future of Media: Movies, the Metaverse, and More - [Invest Like the Best, EP.185] · IDENTIFIED FROM THE TRANSCRIPT · source

  6. “So I would say that when you take a look at those two trends, there are really three key elements that are important to identify. And I think the first is the most obvious, which is the supremacy of intellectual property. And what's interesting about intellectual property is as much as we talk about it, it's very clear what's at the pinnacle of IP. And that tends to be these massive immersive fantasy worlds that actually is far closer to what we used to focus on thousands of years ago, 10,000 years ago. But what we've seen over the past 150 years is a massive concentration of our attention, or at least our obsession to massive immersive fantasy world.”

    2020-08-04 · Invest Like the Best · Matt Ball - The Future of Media: Movies, the Metaverse, and More - [Invest Like the Best, EP.185] · IDENTIFIED FROM THE TRANSCRIPT · source

  7. “And in some instances, that is unlocking what you might call a narrative primitive. That's perhaps some of the reasons why the Marvel Cinematic Universe or the Tales of Star Wars are so expansive today, so immersive. And then in other instances, it's just about what we depart from. There's a reason why procedural cop shows have declined over the past few years. And to another extent, there's an interesting reason as to the ways in which collective storytelling or immersive storytelling to some extent what you see in Minecraft or Fortnite or even in a Call of Duty or The Last of Us looks a lot more like the first few thousand years of stories than it does the last 200 years. And that's a reflection of what was possible decades ago and what's now possible today.”

    2020-08-04 · Invest Like the Best · Matt Ball - The Future of Media: Movies, the Metaverse, and More - [Invest Like the Best, EP.185] · IDENTIFIED FROM THE TRANSCRIPT · source

  8. “Say that the compulsive interest really surrounds this idea of entertainment, how we spend our leisure time. And the big realization over this past decade is the speed with which we've freed ourselves from any of the inherited or technological constraints that really defined what we did and why we did it. Television is a great example there because the cycle times used to be so long. You moved from radio to broadcast television to cable and then rapidly in the last 15 years we've seen the emergence of user generated content in YouTube and interactivity at the light level, HQ Trivia, of Twitch style content, as well as just the innovations of getting outside of the PayTB ecosystem or linear broadcast in how Netflix and others have changed narrative. So I think that compulsive need all surrounds this idea of how would you have told the story 80 years ago if you had all of the tools available? How are those stories going to change in the next”

    2020-08-04 · Invest Like the Best · Matt Ball - The Future of Media: Movies, the Metaverse, and More - [Invest Like the Best, EP.185] · IDENTIFIED FROM THE TRANSCRIPT · source