YouSaid · the spoken record

Matt Gibson

lines on the record: 33
first: 2023-04-13
most recent: 2023-04-13
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“You got. That was Matt Gibson and Emia Rodman, co founders of New Culture. Hey, thanks so much for listening to How I Built This Lab. Please do follow us on your podcast app so you always have the latest episode downloaded. If you want to follow us on Twitter, our account is at how Ibuel This and mine is at GuyRaz. And on Instagram, I'm PatGuy.roz. If you want to contact the team, our email address is h-t at ID.wonderie.com. This episode was produced by Carla Estevez with editing by John Isabella. Our music was composed by Ramtin Arablui. Our audio engineer was Neil Rauch. Our production team at How I Built This includes Alex Chung, Casey Herman, Chris Massini, Elaine Coates, JC Howard, Sam Paulson, Carrie Thompson, and Kiro Jakeem. Neva Grant is our supervising editor, Beth Donovan is our executive producer. I'm Guy Rod.”
2023-04-13 · How I Built This with Guy Raz · HIBT Lab! New Culture: Matt Gibson and Inja Radman · IDENTIFIED FROM THE TRANSCRIPT
“Matt, the cheeselets say we're looking at a future where Animal free cheese is what everybody eats. After the mozzarella, what comes next? Are you going to do camera bear? Are you going into blue cheese? Are you going to craft singles? Like, what's the next cheese that you can imagine going to do”
2023-04-13 · How I Built This with Guy Raz · HIBT Lab! New Culture: Matt Gibson and Inja Radman · IDENTIFIED FROM THE TRANSCRIPT
“So effectively, to actually do this, we would just need to massively, dramatically reduce the number of dairy and beef cows on Earth.”
2023-04-13 · How I Built This with Guy Raz · HIBT Lab! New Culture: Matt Gibson and Inja Radman · IDENTIFIED FROM THE TRANSCRIPT
“And if that happens, if humans no longer are no longer producing cheese from animal milk, give me a sense of what kind of impact that could have on carbon emissions, for example.”
2023-04-13 · How I Built This with Guy Raz · HIBT Lab! New Culture: Matt Gibson and Inja Radman · IDENTIFIED FROM THE TRANSCRIPT
“I think you don't have about 30 employees. You've raised a bit more than almost $30 million. And I know you signed kind of an agreement with ADM, the huge agribusiness to help you kind of distribute this in kind of jumpstart the mozzarella and get into pizzerias. Tell me what your long-term sort of vision is. I mean, do you want what you guys are producing to one day be so indistinguishable? Maybe you're already there, but to be so indistinguishable from animal-based cheese that it essentially replaces the need to make cheese from animal products.”
2023-04-13 · How I Built This with Guy Raz · HIBT Lab! New Culture: Matt Gibson and Inja Radman · IDENTIFIED FROM THE TRANSCRIPT
“I'm curious about the sort of the overall industry, right? I mean, as I mentioned, dairy products have been on the decline overall for a while. Obviously not necessarily cheese and yogurt, but people just consume fewer dairy products in the United States and even in other countries. And that's not for environmental reasons. It's just for a variety of reasons. not. How do you think the sort of the animal-free dairy world, like your products, fit into that picture?”
2023-04-13 · How I Built This with Guy Raz · HIBT Lab! New Culture: Matt Gibson and Inja Radman · IDENTIFIED FROM THE TRANSCRIPT
“Right. But I mean, so essentially you are going to kind of lean on the brand name. So, you know, made with new culture cheese, and I guess people could ask what that is. But, I mean, if a plant-based cheese made out of cashews or whatever is sold, I think it's clear, right? I mean, in your view, do you think you need to differentiate it? Do you think you need to make it clear that this is not an animal product, or do you think it's better to just put it out there and, you know, let people buy your block of cheese or another block of cheese?”
2023-04-13 · How I Built This with Guy Raz · HIBT Lab! New Culture: Matt Gibson and Inja Radman · IDENTIFIED FROM THE TRANSCRIPT
“Right. So here's a question, right? I mean, the dairy industry, and understandably so, is very protective over what qualifies for being dairy. For the last, I think, twenty years or maybe longer forty years, milk consumption has been on a decline in the US for sure, and probably other countries around the world. What's called dairy, what's called milk, that's been an issue. What are you going to call the product? Are you going to call it, just call it cheese?”
2023-04-13 · How I Built This with Guy Raz · HIBT Lab! New Culture: Matt Gibson and Inja Radman · IDENTIFIED FROM THE TRANSCRIPT
“Gonna take a quick break, but when we return, more from Matt and Inya about the steps they're taking to bring their animal-free products to the global market. Stay with us, I'm Guy Raz, and you're listening to how I built this lab. Welcome back to how I built this lab. My guest today are Matt Gibson, Enia Rodman, who founded the Animal Free Dairy Startup New Culture in 2018, and they're looking to take on the massive global dairy industry. So, alright, so let's talk about the rollout here because I think you've got a product, it's ready to go, but obviously I have to imagine there are some regulatory steps that have to be taken as an FDA and other agencies have to make sure it's safe and so on and so forth. When can the public try this cheese?”
2023-04-13 · How I Built This with Guy Raz · HIBT Lab! New Culture: Matt Gibson and Inja Radman · IDENTIFIED FROM THE TRANSCRIPT
“Now there are obviously other companies who have been working on this, and some of them focus on ice cream and yogurt. Again, you go to the ice cream aisle, at least in California now, and it seems like they're more plant-based ice creams than dairy milk ice creams, which is, you know, that's another conversation. But it seems like everyone's making oat ice cream and cashew ice cream and, you know, all these alternatives now, you're making a dairy product, dairy cheese, right? But what's different about how you're making it versus some of these other companies that are also making animal free dairy products?”
2023-04-13 · How I Built This with Guy Raz · HIBT Lab! New Culture: Matt Gibson and Inja Radman · IDENTIFIED FROM THE TRANSCRIPT
“All right, so now you're spending all this time really sort of creating this first product. And by the way, this is the product that will come out soon. And I know you've subsequently raised a lot more money because, I mean, this is a cash-intensive proposition that you guys have gotten into. Tell me about the cheese. Is it indistinguishable? I mean, if you were to blind taste test it, do you think most people would be fooled?”
2023-04-13 · How I Built This with Guy Raz · HIBT Lab! New Culture: Matt Gibson and Inja Radman · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I guess one of the huge advantages of being involved in an incubator like that is they have a demo day for investors and you guys were able to raise a seed round, $3.5 million out of your time there. So you clearly impressed people with this cheese that you made and presumably people sampled it. And then the pandemic happened. So I have to imagine 2020, you guys are just, maybe in some ways it was a good year for you because you didn't have to focus on, I mean, you could just kind of sort of get your head down and be in the lab and work on the product.”
2023-04-13 · How I Built This with Guy Raz · HIBT Lab! New Culture: Matt Gibson and Inja Radman · IDENTIFIED FROM THE TRANSCRIPT
“And so you decide that we're going to start with like a buffalo mozzarella ball, like a wet mozzarella ball or more like the dryer mozzarella that you shred and you throw on a pizza.”
2023-04-13 · How I Built This with Guy Raz · HIBT Lab! New Culture: Matt Gibson and Inja Radman · IDENTIFIED FROM THE TRANSCRIPT
“Alright, so you decide, mozzarella, and I'm assuming because mozzarella is probably the best-selling cheese in the US, or obviously used on pizzas. Is that right?”
2023-04-13 · How I Built This with Guy Raz · HIBT Lab! New Culture: Matt Gibson and Inja Radman · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, like you can make blue cheeses, you can make Parmesan cheeses, hard cheeses. You can make breeze, soft cheeses. I mean, anything”
2023-04-13 · How I Built This with Guy Raz · HIBT Lab! New Culture: Matt Gibson and Inja Radman · IDENTIFIED FROM THE TRANSCRIPT
“Well, let me ask you about what you can do once you have produced the casein. Like, essentially you can make any cheese from it, right?”
2023-04-13 · How I Built This with Guy Raz · HIBT Lab! New Culture: Matt Gibson and Inja Radman · IDENTIFIED FROM THE TRANSCRIPT
“So you essentially can direct these microbes to produce casing, which is sort of identical in its DNA, its structure to the casein found in dairy milk.”
2023-04-13 · How I Built This with Guy Raz · HIBT Lab! New Culture: Matt Gibson and Inja Radman · IDENTIFIED FROM THE TRANSCRIPT
“Let me kind of ask you about the science of this moment, and obviously, I'm not a scientist. We had Pat Brown of Impossible Foods on the show a couple years ago, and I remember him talking about the leg hemoglobin in the nodules of the soy plant, that was a key component of producing a meaty kind of texture in impossible foods and that bleeding, what it looks like it sort of bleeds is obviously not really blood. And maybe that's not a great parallel, but essentially this caisson protein found in dairy, an animal dairy products, you can actually make this casein protein without requiring an animal. You can make it outside of an animal.”
2023-04-13 · How I Built This with Guy Raz · HIBT Lab! New Culture: Matt Gibson and Inja Radman · IDENTIFIED FROM THE TRANSCRIPT
“And that's it. Like, you're going to be there for four months. And I think neither of you at this point, or maybe I'm wrong, had you actually been in a lab working on this problem, like physically working on trying to make this work, or were you going to start trying at that point?”
2023-04-13 · How I Built This with Guy Raz · HIBT Lab! New Culture: Matt Gibson and Inja Radman · IDENTIFIED FROM THE TRANSCRIPT
“Take a quick break, but when we come back more from Matt and Inya on how exactly they're developing this cheese without the use of any animals, stay with us, I'm Guy Raz, and you're listening to how I built this lab. Back to how I built this lab. My guests are Matt Gibson and Ina Rodman, two strangers from different parts of the world who in 2018 decided to work together on the first animal-free dairy cheese, and they completely uprooted their lives to do it. Alright, so the two of you meet for the first time in San Francisco in 2019. This is the evening before the two of you start in this biotech accelerator.”
2023-04-13 · How I Built This with Guy Raz · HIBT Lab! New Culture: Matt Gibson and Inja Radman · IDENTIFIED FROM THE TRANSCRIPT
“Right, because it's just not that well, I mean, some of the cheese spreads are fine, like the cream cheeses, but yeah, I mean, I actually once made cashew cheese, and it's, you know, it's pretty good. But yeah, it doesn't, let's be honest, it just don't generally do the same thing that cheese does.”
2023-04-13 · How I Built This with Guy Raz · HIBT Lab! New Culture: Matt Gibson and Inja Radman · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, because I make yogurt, and I'll put in like a gallon of milk into my pot, and then you get like three pints of yogurt out of that.”
2023-04-13 · How I Built This with Guy Raz · HIBT Lab! New Culture: Matt Gibson and Inja Radman · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I was reading that it can take something like 30 to over 60 bathtubs full of water to make a single block of cheese, which I didn't know. It's just a lot of water.”
2023-04-13 · How I Built This with Guy Raz · HIBT Lab! New Culture: Matt Gibson and Inja Radman · IDENTIFIED FROM THE TRANSCRIPT
“Yeah. So let me ask you that why cheese? I mean, first of all, this is not a critique. I love cheese. I'm just curious. I mean, there's all kinds of things that you could pursue. And we talked about it on the show before, that obviously livestock production accounts for like 15% of global carbon emissions. Meat obviously is a huge part of that, presumably dairy is a significant part of that. So why did you decide to focus on cheese?”
2023-04-13 · How I Built This with Guy Raz · HIBT Lab! New Culture: Matt Gibson and Inja Radman · IDENTIFIED FROM THE TRANSCRIPT
“And of course you know you're talking and you've got video calls. But I mean you are going to move to the United States and join this incubator and leave your job. What gave you faith? What was the intuition you had to trust that Matt was the person to do this with?”
2023-04-13 · How I Built This with Guy Raz · HIBT Lab! New Culture: Matt Gibson and Inja Radman · IDENTIFIED FROM THE TRANSCRIPT
“Wait, so this is just out of curiosity, India. I mean, it's a huge leap of faith to found a company with a unravel, right? This is somebody you would never know. He was a complete stranger, right?”
2023-04-13 · How I Built This with Guy Raz · HIBT Lab! New Culture: Matt Gibson and Inja Radman · IDENTIFIED FROM THE TRANSCRIPT
“All right, so the two of you start talking, and how does it go from two people from opposite sides of the world talking about a business idea to actually meeting up in person and bringing it to life? Like, how did you decide what you first wanted to do together”
2023-04-13 · How I Built This with Guy Raz · HIBT Lab! New Culture: Matt Gibson and Inja Radman · IDENTIFIED FROM THE TRANSCRIPT
“All right, Ino, you were living, I think, in the UK at the time. You're originally from Croatia, and you had graduated a PhD at Cambridge in molecular biology, you get this sort of unsolicited note on LinkedIn from this guy in New Zealand saying, hey, I want to create a cell-based ag company, like make alternative animal products. What do you think when you got that message?”
2023-04-13 · How I Built This with Guy Raz · HIBT Lab! New Culture: Matt Gibson and Inja Radman · IDENTIFIED FROM THE TRANSCRIPT
“Cheesy goodness without a cow? Well, to answer that question, Matt and Inya founded their company New Culture. They're now manufacturing a dairy protein called casein. It's what gives cheese many of its cheesy qualities like the ability to stretch and melt and become gooey. And they're making casein without any animals. Right now, new culture is working on its first product. It's a mozzarella cheese that plans to roll out to pizzerias in 2024. Matt and Ina actually met over the internet. They grew up on opposite sides of the world, Ina and Croatia and Matt in New Zealand, where he was never far from the dairy industry. And in 2013, after working for a tech startup, Matt was inspired to take his career in a new direction, pursuing this new field of meat alternatives. But all he needed was a co-founder.”
2023-04-13 · How I Built This with Guy Raz · HIBT Lab! New Culture: Matt Gibson and Inja Radman · IDENTIFIED FROM THE TRANSCRIPT
“Hello and welcome to How I Built This Lab. I'm Guy Ros. So industrialized animal farming can be incredibly environmentally destructive. According to the UN, the meat and dairy industries produce fourteen and a half percent of the world's greenhouse gas emissions. You've heard us talk about this before on the show. That is as much as all cars, commercial trucks, planes, and ships combined. And believe it or not, when it comes to specific foods, industrialized, mass-produced cheese is one of the worst offenders, which I know it's hard to hear because we love cheese. Well, this is a problem that two entrepreneurs, Matt Gibson and Ina Rodman, decided to take on. But there was just one problem. They felt like most plant-based vegan cheeses just didn't cut it. They don't melt in the same way. And they wanted to see if they could make something with a bit more cheesy deliciousness. But how do you make cheese with all of that?”
2023-04-13 · How I Built This with Guy Raz · HIBT Lab! New Culture: Matt Gibson and Inja Radman · IDENTIFIED FROM THE TRANSCRIPT
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2023-04-13 · How I Built This with Guy Raz · HIBT Lab! New Culture: Matt Gibson and Inja Radman · IDENTIFIED FROM THE TRANSCRIPT
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2023-04-13 · How I Built This with Guy Raz · HIBT Lab! New Culture: Matt Gibson and Inja Radman · IDENTIFIED FROM THE TRANSCRIPT
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2023-04-13 · How I Built This with Guy Raz · HIBT Lab! New Culture: Matt Gibson and Inja Radman · IDENTIFIED FROM THE TRANSCRIPT