YouSaid · the spoken record

Matt Hulett

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87
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2019-10-14
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2019-10-14
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  1. Speak English Yeah That's right. I am kind of a not fluent. I'm learning Spanish. And I'm actually getting back into using my tutor. Through our software. But Olga, who's my teacher, my Spanish teacher. Yeah. And she's listening. I'm committed to coming back to you, Olga. Spanish is the one that I'm learning right now.

    2019-10-14 · Decoder with Nilay Patel · Recode Decode: Rosetta Stone President Matt Hulett · IDENTIFIED FROM THE TRANSCRIPT

  2. Another issue trying to get around. Well, to me, AR would be really interesting when I was in Japan, all the signs are in, very few people speak English in Japan really, even in Tokyo. It's really interesting. It was much, many fewer people speak English than you think in certain countries. Yeah, that's true. And if I could have looked up at a sign and it would translate it, it would have been enormously helpful. That's right. Really interesting. And then you start to recognize exit and things like that. It's just an interesting time. All right, what languages do you speak? That's my final question.

    2019-10-14 · Decoder with Nilay Patel · Recode Decode: Rosetta Stone President Matt Hulett · IDENTIFIED FROM THE TRANSCRIPT

  3. In France. Language is evolving all the time, obviously. But wouldn't that be cool if that was reflected in a geolocation AR device?

    2019-10-14 · Decoder with Nilay Patel · Recode Decode: Rosetta Stone President Matt Hulett · IDENTIFIED FROM THE TRANSCRIPT

  4. Speaking to you, saying you should say this here. Yeah, and very, very, even in France, talk about the subjectivity of French. It was interesting that as an example, we had a blog post about the whole new set of more hip.

    2019-10-14 · Decoder with Nilay Patel · Recode Decode: Rosetta Stone President Matt Hulett · IDENTIFIED FROM THE TRANSCRIPT

  5. Potentially, I think it's a hedge. Not on VR, it's been a headset issue for us. There just hasn't been enough of them yet. Specialty. But I'd say the technology is getting pretty good right now. We start playing around with some things. But AR is kind of where we focus.

    2019-10-14 · Decoder with Nilay Patel · Recode Decode: Rosetta Stone President Matt Hulett · IDENTIFIED FROM THE TRANSCRIPT

  6. Yeah, and I get confronted answer, which I'm known for, is Yeah, I think immersive experiences, I think AR is a very interesting one. BR, we'll see about headsets. Augmented reality. My nine-year-old saved up his money and bought an Oculus Quest. And I was totally blown away, by the way. I do think that those are going to be interesting experiences to unlock. We're starting to do a little bit of that with that seek and speak feature I mentioned, kind of Pokemon Go for Language Learning. But how cool would it be that you'd have AR glasses on you're interacting with the world? You're getting feedback about how you're speaking, interacting, maybe have a fine home feature where like a live tutor can actually provide a walk around tour of where you're at. That'd be really cool.

    2019-10-14 · Decoder with Nilay Patel · Recode Decode: Rosetta Stone President Matt Hulett · IDENTIFIED FROM THE TRANSCRIPT

  7. And when you think about sort of when you're leaning into the future, when you think about where language is going, do you imagine a time where you'll have a VR kind of element to it, like you are in France, you were in Germany, because immersion is actually. That's the one time I learned. Like when I was in Germany, I lived there and I did speak okay. Not great, but okay.

    2019-10-14 · Decoder with Nilay Patel · Recode Decode: Rosetta Stone President Matt Hulett · IDENTIFIED FROM THE TRANSCRIPT

  8. Frequently It's as simple as that. You have to do it for a little bit at a time, about every day. Five, six days a week to get to the next level of there's like six levels of what's called Sever, the comma European framework for learning languages. Starts at A, A1, A2, B1, B2, C1, C2. If you want to be an advanced level speaker, it's a Quite a big commitment. We have software that we sell to corporations, it's advanced learner software that gets you there. But it's just frequency and little bits at a time

    2019-10-14 · Decoder with Nilay Patel · Recode Decode: Rosetta Stone President Matt Hulett · IDENTIFIED FROM THE TRANSCRIPT

  9. Students Is a company Already I finished up talking about what, you know, I have your app. I'm going to start using. I've been wanting to learn Spanish for years. And I was a terrible Spanish student. I was a terrible German student. I was a terrible French student. And I have a feeling I'm just a terrible language student. There's lots of reasons for that. Different people's brains are wired differently. Mathematical people are my brother speaks like 16 languages. Whatever that is, eventually I was hoping there would be a pill someday and then I would just take it. That was my hope and I'm down with Elon Musk's idea of neural net. Some of the mistakes, given current technologies, what are some of the mistakes people make or what's important to do when you're using any of these language apps? What's the critical?

    2019-10-14 · Decoder with Nilay Patel · Recode Decode: Rosetta Stone President Matt Hulett · IDENTIFIED FROM THE TRANSCRIPT

  10. Gosh, you know, we have many, many years until that actually becomes something that's digitizable. But I still think there's going to be a human element component to it. There's so many aspects to language learning, reading, everything else that requires a human tutor. I don't believe that we will have complete AI learning for students. And I definitely see a role for us integrating personalized learning with the human being because I happen to like human beings. So as us as a company, as us as a company, that's kind of what we focus on is how do you marry the learner, the teacher, and the data in the middle, whether it's speech recognition, whether it's machine learning, supervisor, unsupervised. How do you make that work together really, really well?

    2019-10-14 · Decoder with Nilay Patel · Recode Decode: Rosetta Stone President Matt Hulett · IDENTIFIED FROM THE TRANSCRIPT

  11. Yeah, you know, it's a little bit like how I hate to say it, Uber's thinking about their business, you know, driverless cars and there's going to be other things that happen. I think for us, we think about AI and HI together, the blended learning aspects of learning. 80% of the world's digital language learning, or sorry, overall language learning is still offline.

    2019-10-14 · Decoder with Nilay Patel · Recode Decode: Rosetta Stone President Matt Hulett · IDENTIFIED FROM THE TRANSCRIPT

  12. I am so tired of talking about intermittent fasting with tech dudes. Literally, I sit down to a dinner and they start yammering at my ear and I'm like, I have no interest past me that role over there, which I'm sure you want to eat right now. So when you think about running a business, like, look, Rosetta's son almost got run over by not by being in CDs, obviously Netflix shifted, like any business. How do you run a business that is based on information that is so digitizable? How do you run it when Google's working over here, untranslate, Microsoft is doing stuff, there's all kinds of efforts. How do you think about the business going forward? Yeah.

    2019-10-14 · Decoder with Nilay Patel · Recode Decode: Rosetta Stone President Matt Hulett · IDENTIFIED FROM THE TRANSCRIPT

  13. So, when you're thinking of that as a, I mean, obviously, you're not going to be running this company at that moment, but what, or maybe you have a plan to live for 150 years. I'm intermittent fasting for the last two decades. Oh, no, really? No, I'm just.

    2019-10-14 · Decoder with Nilay Patel · Recode Decode: Rosetta Stone President Matt Hulett · IDENTIFIED FROM THE TRANSCRIPT

  14. That actually did a pretty reasonable job at replicating fake news. They actually built it to identify fake news. Those types of things are just going to get better over time. So the long-term answer to your question is, will you need to learn a language? Yes, but a long, long, long term, probably not. And then you have to decide what aspects of your brain do you want to outsource and what's important to you as a human being

    2019-10-14 · Decoder with Nilay Patel · Recode Decode: Rosetta Stone President Matt Hulett · IDENTIFIED FROM THE TRANSCRIPT

  15. That's the text extraction that OpenAI introduced that made pretty darn good poems. And you put the data set, there's a huge data set called the Internet, you extract it and try to make some reasonably good poems. AI2, Paul Allen's Institute in Seattle did a product called Grover.

    2019-10-14 · Decoder with Nilay Patel · Recode Decode: Rosetta Stone President Matt Hulett · IDENTIFIED FROM THE TRANSCRIPT

  16. I have no idea what that means When they say it, I think it's like, are you sneaking one by me? Oh, I see. I have no idea there's a monkey going up my sleeve. That's a very subjective comment that will AI figure that out.

    2019-10-14 · Decoder with Nilay Patel · Recode Decode: Rosetta Stone President Matt Hulett · IDENTIFIED FROM THE TRANSCRIPT

  17. Yeah, exactly. Like, you know, when I'm in the Netherlands and they say a monkey's going up my sleeve, that's a hard win to kind of interpret. And so I think that there will be a role of learning a language.

    2019-10-14 · Decoder with Nilay Patel · Recode Decode: Rosetta Stone President Matt Hulett · IDENTIFIED FROM THE TRANSCRIPT

  18. Yeah, I think there's, if you think about all the things that are going to be automated to your point. It'd be ludicrous for me to say that's not going to be automated over time. I think the most of the translation software is pretty darn good when it started out like four or five years ago. You get your face slapped in a restaurant based on the output. Now it's pretty darn good. The subjectiveness of language though is still not being captured in the software subjectiveness meaning when you know how to the social cultural norms of that language isn't necessarily a one-to-one mapping right now language is very subjective machine learning is very

    2019-10-14 · Decoder with Nilay Patel · Recode Decode: Rosetta Stone President Matt Hulett · IDENTIFIED FROM THE TRANSCRIPT

  19. Do karate, or you can suddenly know 10 languages and things like that. So that's one way of going is that we chip our brains or we make our brains smarter in some fashion using digital means. The other is Just have a translate. You would speak and then it would come out. It seems like that is more inevitable than anything else.

    2019-10-14 · Decoder with Nilay Patel · Recode Decode: Rosetta Stone President Matt Hulett · IDENTIFIED FROM THE TRANSCRIPT

  20. And universal basic income. It's all the Andrew Yang. No, I listened to that episode. But thinking of it, why even bother to learn certain things if you can, I mean, I don't mean to get all matrix there on you. Sure, yeah, yeah. But, you know, Elon Musk has talked about the neural link. If you can actually, you don't even need a neural link which he wants to embed a chip in your brain. And you're like on the matrix. You suddenly can.

    2019-10-14 · Decoder with Nilay Patel · Recode Decode: Rosetta Stone President Matt Hulett · IDENTIFIED FROM THE TRANSCRIPT

  21. Go ahead. I think some aspects will be automated. I think some won't, not to get too metaphysical about, I do worry that if you outsource too much of your cerebral cortex, there's not going to be much left of us. If we're just the limbic system where pleasure zones and motivation zones, I do worry a little bit about that.

    2019-10-14 · Decoder with Nilay Patel · Recode Decode: Rosetta Stone President Matt Hulett · IDENTIFIED FROM THE TRANSCRIPT

  22. Do we want to have a population where we outsource our learning, our encoding and decoding to AI and computer software and science? Why, yes, we do.

    2019-10-14 · Decoder with Nilay Patel · Recode Decode: Rosetta Stone President Matt Hulett · IDENTIFIED FROM THE TRANSCRIPT

  23. Yeah, taking, you know, like in Marvel comics, they have the Universal Decoder. Yes, of course. Captain Marvel, she had one built into her wrist. Part of it is, for me, kind of comes down to basic, what kind of populace do we want to have?

    2019-10-14 · Decoder with Nilay Patel · Recode Decode: Rosetta Stone President Matt Hulett · IDENTIFIED FROM THE TRANSCRIPT

  24. We wouldn't do it. Wouldn't do it. So you're doing some preservation of languages in terms of collecting people, talking about them. When you think about where language is going, everyone thought we'd be talking in ones and o's by now and not speaking languages. But to that point, with Google Translate, Microsoft was working on translation. I know such an Adelaide had debuted one of ours. They're still glitchy, but it seems like the trend line is why even have learn languages when you could speak it. It would be translated. I mean, that was the dream, right? That we don't need to, we speak whatever. And we have a universal translator. I remember Sergei Brin talking about that extensively. Just on his own, the idea that you say one thing and then...

    2019-10-14 · Decoder with Nilay Patel · Recode Decode: Rosetta Stone President Matt Hulett · IDENTIFIED FROM THE TRANSCRIPT

  25. No, no. I've thought back to my career in tech, and I've worked for some very sharp elbowed people that I admire, but not the easiest people to work for. And I definitely wanted to have a no a-hole policy. And the core mission of the business is to really enable anyone to read, write, and speak with confidence. And it would be like ripping our dead hands off a speech module to actually dump a language. We wouldn't do it.

    2019-10-14 · Decoder with Nilay Patel · Recode Decode: Rosetta Stone President Matt Hulett · IDENTIFIED FROM THE TRANSCRIPT

  26. No, no. So when you're thinking about, like, because you can get easily dragged into political things, when you make these decisions on what you're teaching, you don't dump languages, right? You don't know.

    2019-10-14 · Decoder with Nilay Patel · Recode Decode: Rosetta Stone President Matt Hulett · IDENTIFIED FROM THE TRANSCRIPT

  27. Is Spanish, but I think the funding for these were languages is definitely drying up. I know like in Washington State where I live, I live in Seattle. There is a big focus on bilingual education. Not every state has the same philosophy.

    2019-10-14 · Decoder with Nilay Patel · Recode Decode: Rosetta Stone President Matt Hulett · IDENTIFIED FROM THE TRANSCRIPT

  28. Right, right, or High Valerian for fun. But, you know, it's poignant, you know, and it's not the Obviously, there's not a huge population for it, but it is more profound to our speech recognition technology folks when they are preserving a language.

    2019-10-14 · Decoder with Nilay Patel · Recode Decode: Rosetta Stone President Matt Hulett · IDENTIFIED FROM THE TRANSCRIPT

  29. Yeah, you know, it's crazy when we bring in an elder to record their speech patterns into our sound recording system. And literally you're talking to and interacting with one of the last speakers of a language.

    2019-10-14 · Decoder with Nilay Patel · Recode Decode: Rosetta Stone President Matt Hulett · IDENTIFIED FROM THE TRANSCRIPT

  30. We also have done a lot of work with Native American tribes to preserve their language. Pachanga, for example, is a language that we're preserving. We work with a lot of Native American tribes to preserve their language.

    2019-10-14 · Decoder with Nilay Patel · Recode Decode: Rosetta Stone President Matt Hulett · IDENTIFIED FROM THE TRANSCRIPT

  31. Somewhere around the, yeah, I mean, we've got so many languages. We've been around forever. We also teach advanced. I get that, but who's also teaching? You'd be surprised. Yeah.

    2019-10-14 · Decoder with Nilay Patel · Recode Decode: Rosetta Stone President Matt Hulett · IDENTIFIED FROM THE TRANSCRIPT

  32. Yeah, I started Vietnamese. I spent a lot of time in Vietnam together. Oh, it's very difficult. Yeah, I failed at Vietnamese. Vietnamese. It's very difficult.

    2019-10-14 · Decoder with Nilay Patel · Recode Decode: Rosetta Stone President Matt Hulett · IDENTIFIED FROM THE TRANSCRIPT

  33. Well, world hegemonic forces. And we can get into that. But there's clear historical reasons why that's happened. But as we've dealt with large corporate entities, what are you going to standardize your language on? English has become the standard for a variety of different historical reasons. Maybe Mandarin. Mandarin is being taught more. That is becoming more and more popular, but I don't see that happening at tens of popular onset.

    2019-10-14 · Decoder with Nilay Patel · Recode Decode: Rosetta Stone President Matt Hulett · IDENTIFIED FROM THE TRANSCRIPT

  34. Yeah, if you break down the population, just math, no emotion Billion and a half people in China, billion people in India. $365 million or so million people in the United States, but the predominant languages being taught around the world is English. Yeah. So I have to say yes

    2019-10-14 · Decoder with Nilay Patel · Recode Decode: Rosetta Stone President Matt Hulett · IDENTIFIED FROM THE TRANSCRIPT

  35. Don't I sound like Donald Trump? The EL learners in terms of trends, English as a second language is one of the fastest growing cohorts. So it's about 10% of the population now, should be about 25% by the next three years.

    2019-10-14 · Decoder with Nilay Patel · Recode Decode: Rosetta Stone President Matt Hulett · IDENTIFIED FROM THE TRANSCRIPT

  36. But in general, I think most U.S. learners are a little bit lazier than most Not that, well, we could say that about other things, but they're a little bit lazier in terms of their conviction around the product. In general, you'd have to spend about $25, $26 hours in our product to get to the next level of. Proficiency. And that's more than what most people would want to commit to. But if you commit the time and the usage, you can get there.

    2019-10-14 · Decoder with Nilay Patel · Recode Decode: Rosetta Stone President Matt Hulett · IDENTIFIED FROM THE TRANSCRIPT

  37. Yeah, it depends on where you're coming from. If you're in Asia, it's, for example, we're testing a Protestant South Korea right now, which is fascinating to look at the data. We're introducing tutoring and content. Voracious appetite for consumption of that product. Because they need to understand, they want a quarter office, they want to get into the next school. They have to speak English and pass a bunch of tests, like the TOFEL tests. A lot of employers actually require some level of English proficiency. We have a corporate business where we sell software to Accenture and Vodafone and others. It's absolutely important to get a better job to speak better English

    2019-10-14 · Decoder with Nilay Patel · Recode Decode: Rosetta Stone President Matt Hulett · IDENTIFIED FROM THE TRANSCRIPT

  38. With real people. We've been doing tutoring. I think we were the first ones since 2009 introducing tutoring in the software.

    2019-10-14 · Decoder with Nilay Patel · Recode Decode: Rosetta Stone President Matt Hulett · IDENTIFIED FROM THE TRANSCRIPT

  39. Working on small talk before he goes to a party. And just because of the speech component of this, and I think the machine learning aspect of that is going to be even better over time, I don't think you're going to have an AI only product. I think you're going to have AI mixed with some HI, some human intelligence. Right. But yeah, I think, you know, if we can actually build products, all of us. I don't care which product you use that really develops and goes after the underserved. It's only going to be better for the planet.

    2019-10-14 · Decoder with Nilay Patel · Recode Decode: Rosetta Stone President Matt Hulett · IDENTIFIED FROM THE TRANSCRIPT

  40. And we'll give you kind of very basic audio cues on how you're doing against that. I've argued that I had actually liked more data. That's just me. But we give those speakers visual cues as to how they're sounding against the targeting language they're learning. That speech model just gets better and better over time as we get more people in the product. The component of that's super important. Outside United States, especially in Asia, where I was spending a lot of time speaking with confidence, speaking English in particular is a major hangup. One of the gentlemen that is building a product for him, he spends an hour and a half.

    2019-10-14 · Decoder with Nilay Patel · Recode Decode: Rosetta Stone President Matt Hulett · IDENTIFIED FROM THE TRANSCRIPT

  41. For us, it's about speech production and sounding like a native speaker. And again, the use cases changed by where you're learning. For us, what we do is digitize the waveform of when you're speaking into a speech model that gives you basically a histogram of how you're speaking against kind of other native speakers.

    2019-10-14 · Decoder with Nilay Patel · Recode Decode: Rosetta Stone President Matt Hulett · IDENTIFIED FROM THE TRANSCRIPT

  42. And when you think about education in general, you can think how courses could, you're just somewhere else. It's analog, but not. This is a very different thing. Do you apply? So when you're applying AI, what are the uses of that when you're doing language learning?

    2019-10-14 · Decoder with Nilay Patel · Recode Decode: Rosetta Stone President Matt Hulett · IDENTIFIED FROM THE TRANSCRIPT

  43. Yeah, I do. I do think that's going to happen. I mean, it's. If you think about the biggest sectors that haven't really been digitized yet, Healthcare is making a pretty good progress. And since the 70s, no one would actually invest in healthcare. Now it's actually A very investable category education. Education is like a $6 trillion category, very small digital penetration. So I think that's one of the last great sectors it's going to be digitized. I think the language aspect of that most certainly is going to be innovative through digital means. Absolutely. And that's happening. It's happening slower than I would have guessed, being relatively new to this space.

    2019-10-14 · Decoder with Nilay Patel · Recode Decode: Rosetta Stone President Matt Hulett · IDENTIFIED FROM THE TRANSCRIPT

  44. Really comprehending does that mean language lessons have always again been analog? Does that mean it's over for in that regard that people shouldn't, this is the kind of thing you can do utterly one of the things I always say is everything can be digitized will be digitized and language seems perfect for that because you'll have a personalized it reacts to your voice there's voice recognition there's an ability with AI to learn even more about your experience while you're doing it and to correct you is that over for the analog business

    2019-10-14 · Decoder with Nilay Patel · Recode Decode: Rosetta Stone President Matt Hulett · IDENTIFIED FROM THE TRANSCRIPT

  45. Not understanding what they're actually learning, understanding the vocabulary, but not truly comprehending what they're doing.

    2019-10-14 · Decoder with Nilay Patel · Recode Decode: Rosetta Stone President Matt Hulett · IDENTIFIED FROM THE TRANSCRIPT

  46. I was amazed to still see offline classes. They call them cram schools, where you see kids in a class literally just kind of cramming four tests

    2019-10-14 · Decoder with Nilay Patel · Recode Decode: Rosetta Stone President Matt Hulett · IDENTIFIED FROM THE TRANSCRIPT

  47. It's becoming more personalized. And it's also becoming personalized because of machine learning and NLP. Speech recognition is also changing. So we have our own speech recognition technology. And so getting all these inputs from real live input or from what you're doing is actually catering very personalized experiences for learning. That's the fundamental thing that's changed. Some people learn differently than others. Most people do. And the technology is able to pick up, whether it's our literacy products or language. And I think other companies are doing this. Very specific ways and pathways that are curated to basically map how you want to learn. And I think that's what's changed fundamentally versus being in a class. I was just in South Korean, South Korean Hong Kong two weeks ago.

    2019-10-14 · Decoder with Nilay Patel · Recode Decode: Rosetta Stone President Matt Hulett · IDENTIFIED FROM THE TRANSCRIPT

  48. They're more willing to spend education money on education than food. And so I would say that it varies by where you're wanting to learn a language. The fact that you have technology basically enables anyone with a smartphone to have access to teachers everywhere. In fact, there's a big language learning trend to educate folks using American teachers to learn English. So it's opening up a whole new world. And I think that the digestible component and the communications aspect of it is completely different.

    2019-10-14 · Decoder with Nilay Patel · Recode Decode: Rosetta Stone President Matt Hulett · IDENTIFIED FROM THE TRANSCRIPT

  49. There is no issue around hunger because they know they have to get to the next tranche of educational academic achievement and or the next job. And so the hunger is already there and the appetite to learn is very high. So the two different learners types in the United States are casual learners that really don't need to learn a language. They want to do it for experimental reasons. And outside United States where they have to do it for other reasons. The digestible component makes it much more in terms of a form factor approachable, more economic. And for example, Asia, there's a trade-off between, especially for parents and their kids, learning a language and food.

    2019-10-14 · Decoder with Nilay Patel · Recode Decode: Rosetta Stone President Matt Hulett · IDENTIFIED FROM THE TRANSCRIPT

  50. That's right. I think about things as US versus everyone else. US, it's like saying you're in a rock band in Seattle. Everyone says they're in a rock band. They're not really in a rock band, meaning world languages is kind of a nice to have, not a must-have. So when you're going to, let's say, Mexico, everyone wants to learn Spanish, everyone decides to spend the prerequisite amount of time, two weeks. Takes a little bit longer than two weeks to learn a language. Outside the United States, the hunger element is way high. So there's about a billion and a half people around the world that are learning English right now.

    2019-10-14 · Decoder with Nilay Patel · Recode Decode: Rosetta Stone President Matt Hulett · IDENTIFIED FROM THE TRANSCRIPT