YouSaid · the spoken record

Matt Rouif

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29
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2025-08-19
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2025-08-19
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1
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podcast

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  1. “So for ROM.com, we're on the App Store, Play Store, and for the biggest company, we have the API, MatureWif. So on Twitter, LinkedIn, Instagram.”

    2025-08-19 · This Week in Startups · Scaling AI Photo Editing to 300M Users with Photoroom's Matt Rouif | AI Basics with Google Cloud · IDENTIFIED FROM THE TRANSCRIPT · source

  2. “There is a nap that you can put the internet if you're. Likeness Yeah, the learning, I think, product-wise is you want to see yourself all the time, or depends on the people. But it's starting to appear.”

    2025-08-19 · This Week in Startups · Scaling AI Photo Editing to 300M Users with Photoroom's Matt Rouif | AI Basics with Google Cloud · IDENTIFIED FROM THE TRANSCRIPT · source

  3. “The question now is very interesting Do you want to see yourself scrolling on Instagram for thousands of imagery? Do you want to, like, sometimes you might want to see yourself, you might want to see people that are same, some might be aspirational depending on the brand, but give so many opportunities for marketers to really find the way they want to show that. So yeah, this is definitely the kind of,”

    2025-08-19 · This Week in Startups · Scaling AI Photo Editing to 300M Users with Photoroom's Matt Rouif | AI Basics with Google Cloud · IDENTIFIED FROM THE TRANSCRIPT · source

  4. “The same way when you know you write CRM messages, you say i name hijen. You've buy this product, you look at this product in our site. Well, the imagery can be customized the same way. With cursive or tag your name there, put the product, put the other product that we think people buy together and send that as an image. That's our things that people are starting to do with Fotsroom, with our API.”

    2025-08-19 · This Week in Startups · Scaling AI Photo Editing to 300M Users with Photoroom's Matt Rouif | AI Basics with Google Cloud · IDENTIFIED FROM THE TRANSCRIPT · source

  5. “Yeah, actually, so our API is quite powerful for that. You're just writing description of the image in one line and have five of them in your website and just AB test all of this. Yeah, I think we see the future is everyone gets custom ads. You have infinite ads, infinite CRM imagery. And, well, yeah, Jason, I don't know what kind of furniture side you like, but I can put the chair you're seeing in the style of apartments that you like. So you can be more engaged and we can ABS taste that first based on segments and then really have a unique image for everyone, like white glove marketing for you.”

    2025-08-19 · This Week in Startups · Scaling AI Photo Editing to 300M Users with Photoroom's Matt Rouif | AI Basics with Google Cloud · IDENTIFIED FROM THE TRANSCRIPT · source

  6. “Yeah, I saw that. I mean, we just released like we were one of the partners for GPT image in Mail. So there were like 10 partners on the photo side. And one of the features we launched was, well, Viettual Tradem. So it's one of the really key features now in PhotoMe. As I showed you, you can try that with your shoes, but also a t-shirt. Well, I think it's, I mean, it's quite engaging. So we'll see more and more on that. And for small businesses, our idea is that we are leveling the playing field. So if you're a small business, like you can really create your photo shoot, you can create more. I think we'll see half a billion of entrepreneurs in the future. And this is really a tool for them. Now, Vog is, well, I think Creative will create. So Vogue is like there are plenty of creative there and they want to just try the new tools, like Cinema was a new technology, Disney, it was a new technology also. Pixar is the same. Technology is the best.”

    2025-08-19 · This Week in Startups · Scaling AI Photo Editing to 300M Users with Photoroom's Matt Rouif | AI Basics with Google Cloud · IDENTIFIED FROM THE TRANSCRIPT · source

  7. “Weirdly enough, we didn't have too many problems. We tried to respect as much as possible. I think being focused, like really focusing on commerce kind of give us some leeway here. Everyone is going to go like, we're starting to experiment with video. I know it's going to be a bit trickier here. Being able to AB test here is key. Filter at the prompt and the image level, what you can do. Yeah, it is definitely a challenge. It is moving super fast. So we try to do, I mean, our philosophy is to try to do best. And really every time someone is bypassing really filter for that, yeah, correct anything, like really have these signals where you can reflect some images.”

    2025-08-19 · This Week in Startups · Scaling AI Photo Editing to 300M Users with Photoroom's Matt Rouif | AI Basics with Google Cloud · IDENTIFIED FROM THE TRANSCRIPT · source

  8. “No, it's still a problem. You still have people or people when you have 300 million downloads, people will generate plenty of things. It's as wide as the internet. So what we do, well, first we're lucky in the sense that we keep the subject. So most of the use cases are like this. So it's the background. It's not as big as a full text to image wide usage. So the usage is a bit limited in this case. The other we have some safety checks in generation at all level, at the image level, at the prompt level. And what we do, I think, for the big brands, and that's one of our value, is we have the B2C side of it. We have the app. So we have like, you know, 30 million active users.”

    2025-08-19 · This Week in Startups · Scaling AI Photo Editing to 300M Users with Photoroom's Matt Rouif | AI Basics with Google Cloud · IDENTIFIED FROM THE TRANSCRIPT · source

  9. “and really compare and to the point where we kind of feel like, okay, this model is generalist, it's never going to be good enough for us because too smart, so it takes time all the time to think. We need to train our specialized model on top of that. Well, just at this moment, we try training internally. So we do a mix because our goal is really to get the best, we're an app player company. Like we give the best to our users. So whatever is bad at one point, we give it to our users, it can be internally trained, it can be someone else.”

    2025-08-19 · This Week in Startups · Scaling AI Photo Editing to 300M Users with Photoroom's Matt Rouif | AI Basics with Google Cloud · IDENTIFIED FROM THE TRANSCRIPT · source

  10. “Yeah, so actually we did train a foundation model for imagery, but we specialize. We train one that is specialized for our features that was creating the background. Our philosophy, and I think for any founder, what I would say is, well, first you need to be good at evaluating models because there's so much of the shell for open source. Try to learn an eval, what model is the best for your use case. And we really take what's off the shelf most of the time when we want to build a new feature. And our goal is really to push it so much that then we reach kind of a limit for audience, which is commerce. What do we do then that is better for them? So background removal, well, initially we took open source and then we trained our own model. Now we have the best model in the world for the segmentation, which is a key feature for us. So it's core, so we would train it internally. Now, you know, the text to image model, like just for anything, that is not core to us or the idea of generating a video or any LLM used in the app, here we would try to evaluate what's the best for our user.”

    2025-08-19 · This Week in Startups · Scaling AI Photo Editing to 300M Users with Photoroom's Matt Rouif | AI Basics with Google Cloud · IDENTIFIED FROM THE TRANSCRIPT · source

  11. “Yeah, it's so engaging. If you want to teach someone to say something to the full company, well, people, they don't, I mean, you need to repeat all the time. So you do your all-ins, you do your podcast, you do your Slack, but that's like a phenomenon. And if you do like tens of user interview, well, we do a notebook LLM to share the result. At the same time, we have agents that would find the five seconds of snippet of this video that you want to really have the exact word as the PM, for instance.”

    2025-08-19 · This Week in Startups · Scaling AI Photo Editing to 300M Users with Photoroom's Matt Rouif | AI Basics with Google Cloud · IDENTIFIED FROM THE TRANSCRIPT · source

  12. “Really try to lead by example. That's the age. If you're an AI company, your biggest asset is speed. You're faster because you use good tools and because your team is relatively small. We're 100. Our edge is to move faster than the incubants. So I'm really trying to demo. We try to build in public inside the company to see how we can use. We use AI. And that kind of pushes everyone, every function. We even have like an internal podcast that is built on AI telling us it's user interview, it's not GoogleLM about what we learned from the interviews. And so the way we teach your users is also about Employees, but also AI.”

    2025-08-19 · This Week in Startups · Scaling AI Photo Editing to 300M Users with Photoroom's Matt Rouif | AI Basics with Google Cloud · IDENTIFIED FROM THE TRANSCRIPT · source

  13. “We're doing things that we didn't do, so I would say in double digit percentage every year, I think it accelerated more most recently. Of course, we use our own technology for image editing, but we also use audio. We use 11 labs, we use lovable to rebuild spatial apps on our website to that. So we got, I mean, the way you do growth is totally different from three years ago. We're building apps all the time. No, as TikTok was like, everyone's making video, now everyone is building apps. And it's easy for non-developers to build that. And the developer, they use either cursor or cloud code. Same, the double digit more efficient.”

    2025-08-19 · This Week in Startups · Scaling AI Photo Editing to 300M Users with Photoroom's Matt Rouif | AI Basics with Google Cloud · IDENTIFIED FROM THE TRANSCRIPT · source

  14. “And then the API was like, well, mix of credibility with the Barbie, the logo. And at the same time, the best deeper Azure thing there, they were seeing the app and they say, can you do that at scale? That's exactly what I need. I just needed at scale. And so we started working with some of the early adopters of AI. And this led to, well, getting some of the smaller international part of DoorLash using us. And they had the best photo of the company. then DoorDash is asking, how do you make these photos to this subsidiary? And they say like Photrom. So it's really like product-led growth at scale. And same with GPOP. GPOP was kind of using the sellers. They knew they were using Photrom. So if my best sellers, if my best restaurants, if my best resellers, real estate owners, they're using a tech, then why not using them? It seems to be working. And so that's really pure product-led growth for all these marketplaces.”

    2025-08-19 · This Week in Startups · Scaling AI Photo Editing to 300M Users with Photoroom's Matt Rouif | AI Basics with Google Cloud · IDENTIFIED FROM THE TRANSCRIPT · source

  15. “At Twofold. So, first, I remember out of Acaton, we built an API because people were asking and we put it on the side, but we did not have the team to focus on it. And one day there's someone in customer support that tells us, please, could I use your API? And are you sure you can in all the load? And well, I think we can do. And for two weeks, no one's talking. We don't hear from them anymore. And when they get like millions of requests on one day, and it was like the Barbie movie that was using our API to promote the movie. And there were like 20 million requests in a few In a few weeks, we had Beyonce, the Cartashian, were using our product, our technology inside, like make a Barbie poster. And that was the beginning of our second revenue line, which was the API.”

    2025-08-19 · This Week in Startups · Scaling AI Photo Editing to 300M Users with Photoroom's Matt Rouif | AI Basics with Google Cloud · IDENTIFIED FROM THE TRANSCRIPT · source

  16. “I need to refine the tweet, but I ask him, Do you please retweet for an entrepreneur? And he was really kind and got, like, that was my first 100k view”

    2025-08-19 · This Week in Startups · Scaling AI Photo Editing to 300M Users with Photoroom's Matt Rouif | AI Basics with Google Cloud · IDENTIFIED FROM THE TRANSCRIPT · source

  17. “Yeah, of course. So it grew up quite well. We started to have market fit with eBay sellers. Gary V talked about us in 2020 and we grew to the 10 million in revenue. And then the next recap.”

    2025-08-19 · This Week in Startups · Scaling AI Photo Editing to 300M Users with Photoroom's Matt Rouif | AI Basics with Google Cloud · IDENTIFIED FROM THE TRANSCRIPT · source

  18. “Given into it, yeah, yeah, it's quite successful. Esmo and Barris is also a lot of tourists, but Starbucks is quite successful.”

    2025-08-19 · This Week in Startups · Scaling AI Photo Editing to 300M Users with Photoroom's Matt Rouif | AI Basics with Google Cloud · IDENTIFIED FROM THE TRANSCRIPT · source

  19. “Starbucks. I don't think they They do. We did try. I mean, we did Starbucks, but it's not exactly the same audience. And people.”

    2025-08-19 · This Week in Startups · Scaling AI Photo Editing to 300M Users with Photoroom's Matt Rouif | AI Basics with Google Cloud · IDENTIFIED FROM THE TRANSCRIPT · source

  20. “No, I mean, it's exactly that. You go, you build this amazing feature, and users would never get to the feature that is down the floor. They would always stop before. And so you always discover something, but it is so frustrating. And you really want to grab the phone from the hands and push this button, please. You'll get there. And that's absolutely not what you want to do. You're ashamed of your product if you're doing that well. I was ashamed of the result with my co-founder earlier. But that's the only way and that's how we got the best feedback. Actually, we did it so much that I was banned from this McDonald, the security guy. We didn't want to see me anymore.”

    2025-08-19 · This Week in Startups · Scaling AI Photo Editing to 300M Users with Photoroom's Matt Rouif | AI Basics with Google Cloud · IDENTIFIED FROM THE TRANSCRIPT · source

  21. “It was from ZenLia, like the co-founders that we knew that told us, but they probably learned, and there is a Book that is amazing for how to ask questions actually for listeners.”

    2025-08-19 · This Week in Startups · Scaling AI Photo Editing to 300M Users with Photoroom's Matt Rouif | AI Basics with Google Cloud · IDENTIFIED FROM THE TRANSCRIPT · source

  22. “Yeah, so it was quite fast, but it wasn't like instant. So we started mid-2019. And really what we did a lot in the early days, and I think that was quite important, is we would build and talk to users. So we had an office, we would build the day and then go down to the McDonald's that was downstairs and talk to our users. We would go in the line, ask people if they were okay to let us pay for their meal and in exchange for answering and testing this little app and telling us how they use photo apps.”

    2025-08-19 · This Week in Startups · Scaling AI Photo Editing to 300M Users with Photoroom's Matt Rouif | AI Basics with Google Cloud · IDENTIFIED FROM THE TRANSCRIPT · source

  23. “Yeah, you know, it's so we partner with some of the biggest marketplaces and it depends on the approach. Some will put that in their backend and they already have a photo workflow that is working. Some like Deepop, so it's part of Etsy. They put that in the user interface if you want to resell and sell some of fashion items you just flipping. Then you just go in the app and you can find some of the photo technology in there. So it depends on the approach and how much they want to have control still on the images. Both flows are possible. And for the small businesses, they use”

    2025-08-19 · This Week in Startups · Scaling AI Photo Editing to 300M Users with Photoroom's Matt Rouif | AI Basics with Google Cloud · IDENTIFIED FROM THE TRANSCRIPT · source

  24. “Like super professional in a minute. You know, when you are a chef, you don't want to spend your minutes taking photos. You rather be cooking.”

    2025-08-19 · This Week in Startups · Scaling AI Photo Editing to 300M Users with Photoroom's Matt Rouif | AI Basics with Google Cloud · IDENTIFIED FROM THE TRANSCRIPT · source

  25. “Exactly. And, you know, like for a small business, like a photo shoot is like 10K, like a cheap photo shoot is like 5, 10k a day. You need at least free for people. I was able to create a prompt and something that looks good for me in a matter of seconds, like these Dorians, like they look amazing now with my model. And I can reuse the same model for multiple product I'm selling. One of the features that works super well with bigger brands is the idea of creating a batch. So you have consistency of your brand with multiple photos. So if I take a batch of like we're talking about Dorash, if I'm a restaurant, I take a batch of dishes with different aspect ratio, different positioning and everything I can center everything and make it like a wow.”

    2025-08-19 · This Week in Startups · Scaling AI Photo Editing to 300M Users with Photoroom's Matt Rouif | AI Basics with Google Cloud · IDENTIFIED FROM THE TRANSCRIPT · source

  26. “So it needs to be easy. And so I can create, I can use this AI background that is totally generated. And here you can see my sneakers, they're all the initial pixels. But at the background, it's all AI generated, but it really sheds light on your computer. Product. And if you look back, you can even add a virtual try on. So here I can use my pair of sneakers and put them together with a model that I can choose. Wow. Can we move the background again?”

    2025-08-19 · This Week in Startups · Scaling AI Photo Editing to 300M Users with Photoroom's Matt Rouif | AI Basics with Google Cloud · IDENTIFIED FROM THE TRANSCRIPT · source

  27. “Add actually on top of the DoorDash analogy what's key for them, and there were a few scandals. The problem with that is that you don't, let's take a photo of a salad. You don't want peanuts to be added to a salad with generated JVA hallucinations. You don't want to have a lawsuit because of that. And that's why our approach is quite powerful for them and very important. So yeah, here's a little demo. I'm in the photo website. We also have a photo, well, we started with the app too. So we really have everything you want here. And I drag and drop a pair of red sneakers in Photrom. So as you see, we're the best at removing background from that. You can create, well, we would suggest like to make it accessible, what we really do is make it easy to create anything from that. We want to build trust because our audience, the non-designers. If you're selling some sneakers, if you're a restaurant, you don't have all the skills. You don't have 10,000 hours on Photoshop.”

    2025-08-19 · This Week in Startups · Scaling AI Photo Editing to 300M Users with Photoroom's Matt Rouif | AI Basics with Google Cloud · IDENTIFIED FROM THE TRANSCRIPT · source

  28. “Yeah, exactly. So we started from a mobile app, but we expanded and we served some of the biggest e-commerce in the world. DoorLash is using us. Amazon is using us because the control we give, you really have exactly Ologo, exactly your colors. It's not only the logo of Coca-Cola, it's exactly you need the red of Coca-Cola, you need all these controls to appear for your brand. So it's really disapproached.”

    2025-08-19 · This Week in Startups · Scaling AI Photo Editing to 300M Users with Photoroom's Matt Rouif | AI Basics with Google Cloud · IDENTIFIED FROM THE TRANSCRIPT · source

  29. “Yeah, it's a good question. Well, I think if you want control, so we started as 2019. It was not the world of Gen AI yet. And what we brought to the table is getting control, exactly what you said. And so we started actually for Gen AI. So you remove the background of product photos, your product photos, you can sell on eBay, Shopify, everywhere. And this is actually the first step. You get 100% control of cutting out the background. And so this is what we bring to the table. A lot of the generative AI space is about creativity. And we really focus to help create photo that sell. So we bring trust, trust with your product. We don't change anything in the product you're taking into photo. And we also bring trust to the brand. So you can put your exact color, your exact logos, and have the power of GNI. So that's why people love.”

    2025-08-19 · This Week in Startups · Scaling AI Photo Editing to 300M Users with Photoroom's Matt Rouif | AI Basics with Google Cloud · IDENTIFIED FROM THE TRANSCRIPT · source