YouSaid · the spoken record

Maverick Carter

lines on the record
59
first
2016-05-30
most recent
2016-05-30
sittings or episodes
1
sources
podcast

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  1. “It was just have fun. It's kind of still the theme that we live with today. Yeah. Just do what's fun. Okay. And authentic.”

    2016-05-30 · Decoder with Nilay Patel · Recode Decode: LeBron James's business manager, Maverick Carter · IDENTIFIED FROM THE TRANSCRIPT

  2. “We actually met because my parents and his mom and stepfather at the time were friendly. And he came into my birthday party, literally my birthday party.”

    2016-05-30 · Decoder with Nilay Patel · Recode Decode: LeBron James's business manager, Maverick Carter · IDENTIFIED FROM THE TRANSCRIPT

  3. “Yeah, he was obviously very well known, and he was becoming more and more known. Every single day with every game, but when I first took my job, he was just finishing his sophomore year in high school.”

    2016-05-30 · Decoder with Nilay Patel · Recode Decode: LeBron James's business manager, Maverick Carter · IDENTIFIED FROM THE TRANSCRIPT

  4. “And we hit it off, and we had a relationship. I told him I was in college. With college I went to, we started talking. He invited me up for an internship. He liked the work I did over three or four months. And then he was like, you know, I want to bring you on as a consultant to the company, consultant to basketball. And then when it was time in LeBron finally got to his senior year and kind of became the guy that every shoe company owned, LeBron came to me and said, hey, you have this experience. I'm going to whatever shoe company I sign with, I want them to hire you to kind of be my guy on the inside of the company I was between the ages of more like 19 should I feel old now 19 to like 21 or 2? And then I worked there after so once LeBron graduated and became a pro and he signed with Nike, I took a full-time job and moved to Beaverdown.”

    2016-05-30 · Decoder with Nilay Patel · Recode Decode: LeBron James's business manager, Maverick Carter · IDENTIFIED FROM THE TRANSCRIPT

  5. “The way I got into Nike was I met a gentleman, Lynn, who I told you about, and he was coming back and forth to Akron to watch when LeBronic became like a junior. I made a relationship with him. That's one thing that I'm very good at, and I'm very curious. I'm an extremely curious person. I once seen a quote by Einstein that I thought was so fitting for myself that I just love it. And I have no special talent. I'm just passionately curious. And I just met Lynn and started asking him all these questions. He took a liking to me”

    2016-05-30 · Decoder with Nilay Patel · Recode Decode: LeBron James's business manager, Maverick Carter · IDENTIFIED FROM THE TRANSCRIPT

  6. “Not necessarily be a coach, but I was in the sports marketing world. And in Nike, I really learned, A, what it means to work at a gigantic company. B, I really learned sports marketing and sports branding and how to take a brand and marry and partner an athlete with the brand to really tell a story and really, you know, at Nike they have a great saying that they make shoes, they make apparel and the rest, they make up. And the part that they make up is the stories. They really tell great stories with their products and with their athletes. And I tell people, I graduated from Nike. When people ask me, what college did you go to? I say I graduated from Nike because what's a better sports marketing and branding school than that?”

    2016-05-30 · Decoder with Nilay Patel · Recode Decode: LeBron James's business manager, Maverick Carter · IDENTIFIED FROM THE TRANSCRIPT

  7. “And at the same time, I was off in college studying, marketing, and then went to Nike as an internship, made a relationship, got an internship at Nike, worked there in between school years, and then made a, became really close with a gentleman named Lynn Merritt, who's still the global head of Nike basketball. Okay. I played basketball in college. I went to Western Michigan. I played basketball in college. So I've been around basketball my whole life. I know the game very well. In my mind, I dream of one day and fancy myself one day being a coach on some level because I do love basketball Just like summer basketball, coaching, work camps when I was, you know, was a counselor at basketball camp when I was in college, but I do love basketball. But at Nike, it was a way to be around basketball.”

    2016-05-30 · Decoder with Nilay Patel · Recode Decode: LeBron James's business manager, Maverick Carter · IDENTIFIED FROM THE TRANSCRIPT

  8. “When you take a minute and think, I do do a lot of stuff, but to go back to your point where it started, I mean, the friendship that we started a long, long time ago, we still have and we still maintain that. The way to maintain that is every single time we're together is not about business or what are we doing. It's mostly about being friends and how are you doing personally and friends and family. And then we do a lot of business together. And I think, you know, that became from we played basketball together one year in high school. I'm older than LeBron by three years. So when I was a senior, he was a freshman. I went off to college. He continued to play high school basketball. Obviously. And rose to become, you know, the best high school player in America and if not the best, one of the most heralded high school players ever in this country.”

    2016-05-30 · Decoder with Nilay Patel · Recode Decode: LeBron James's business manager, Maverick Carter · IDENTIFIED FROM THE TRANSCRIPT

  9. “Thanks, Kara. I'm really excited for today's interview. We're here in Los Angeles, actually in Hollywood, and I'm sitting across from Maverick Carter, who actually does a lot of things, actually, does a lot of stuff. You're the CEO of three different companies. You've had a successful career in sports marketing, but of course you're most well known for your role as kind of the business partner and manager of LeBron James, who a lot of us, of course, have heard of. And, you know, I really want to get into all of the entertainment stuff that you're doing. You're doing a lot around giving athletes their own voice. But before we do all that, I really want to jump back to the beginning. You know, how did you and LeBron kind of start this relationship? You guys have known each other since childhood, right?”

    2016-05-30 · Decoder with Nilay Patel · Recode Decode: LeBron James's business manager, Maverick Carter · IDENTIFIED FROM THE TRANSCRIPT