YouSaid · the spoken record

Melissa Urban

lines on the record: 79
first: 2024-04-01
most recent: 2024-04-01
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“I love a good McDonald's Top Fudge Sunday. That is I'm not an ice cream person, but for some reason, McDonald's not punched Sundays. That extra one pitch. That's the one. But I love it.”
2024-04-01 · How I Built This with Guy Raz · Whole30: Melissa Urban · IDENTIFIED FROM THE TRANSCRIPT
“And staying power, and I'm still excited about that 15 years later, which I feel very lucky to be able to say. But I would still like to see where it could go.”
2024-04-01 · How I Built This with Guy Raz · Whole30: Melissa Urban · IDENTIFIED FROM THE TRANSCRIPT
“It's always both. It's always both. When I think about the earliest days of Hole 30 and how fast we took off in the CrossFit community, it was because there was a whole that we were prepared to step in and fill. Our timing was impeccable. And that was not by design. It was just how it happened. And also, we took advantage of those opportunities and we hustled and worked as hard as we could and made connections and networked. It's always both. I love what I'm doing right now. I love the community that we have, the impact that we have. If all of this blows up for some reason and I have to lay my whole team off and whole 30 is no longer a business and we no longer have whole 30 approved partners or licensing and I never write another book, the whole 30 will live forever. People will still want to do the program. I think the program itself has now incredible longevity.”
2024-04-01 · How I Built This with Guy Raz · Whole30: Melissa Urban · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, exactly. So made by whole 30 meals launched in mid-December 2023, so just a few months ago. And again, a project that we've been working on for the better part of a year. So when you go to meals.hole30.com, you'll enter your zip code. You'll see your local menu because we've got local and regional chefs all throughout the country who are using locally sourced ingredients, seasonal ingredients that they're comfortable and familiar with. So everyone's menu looks a little different. But most meal delivery services you have to subscribe and you're going to get X number of meals per week. We also have an option where you can just order one box of meals if you want. So if you want to supplement an especially busy week or you have guests in town and you just want a few easy meals, you can order just one meal at a time. Or you can put meals on a subscription and get them every single week delivered.”
2024-04-01 · How I Built This with Guy Raz · Whole30: Melissa Urban · IDENTIFIED FROM THE TRANSCRIPT
“I'm certainly not saying we won't go there again, but at that time, the right move was to shut that down and reallocate those resources and that money to the core business.”
2024-04-01 · How I Built This with Guy Raz · Whole30: Melissa Urban · IDENTIFIED FROM THE TRANSCRIPT
“Was a huge part of the thought process in launching. And I will tell you this I personally called our three biggest toll 30 approved partners before we launched. And I had a call with Mark Sisson, head of Primal Kitchen, and I said, hey, I want to let you know that we're thinking about doing this. Here's what we're thinking about lunching. Like, what do you think? And he was so immediately supportive. I think this is great, Melissa. A rising tide raises all ships. The more the whole 30 logo gains prominence, the better it is for my brand because people are going to see it on my bottles and everyone was super supportive of getting the whole 30 mark and the logo out there more. So we did it.”
2024-04-01 · How I Built This with Guy Raz · Whole30: Melissa Urban · IDENTIFIED FROM THE TRANSCRIPT
“Well, it was obviously not ideal to launch mid-pandemic. So the salad dressings did very, very well when we launched, but we quickly ran into issues, manufacturing issues, supply chain disruptions, you know, freight industry challenges. We just started getting our butts kicked to be perfectly frank and we weren't big enough and did not have economies of scale to be able to absorb it.”
2024-04-01 · How I Built This with Guy Raz · Whole30: Melissa Urban · IDENTIFIED FROM THE TRANSCRIPT
“It was an obvious next step, and also it took us until 2020 to actually do it. But over time, it became obvious that we could fill a niche within our community and offer them something that would solve for pain points, that would add flavor, that would add deliciousness. So in 2018, we started talking about what that product could be in a salad dressing and sauce kind of line was the obvious choice. And then it took us about two years to figure out how to get it off the ground. And we launched in 2020.”
2024-04-01 · How I Built This with Guy Raz · Whole30: Melissa Urban · IDENTIFIED FROM THE TRANSCRIPT
“Yes, I've had investors approach since very early days. And I've had good conversations and gone even pretty far down the road with a few of them. But we're such a mission-driven business. And I'm so focused on impact. I am not a profit-driven CEO. I'm not a revenue-driven CEO or care if we turn into a billion dollar organization. And so many of the things that these consultants or investors wanted to do to turn us into a hundred million dollar company would have felt gross. And I didn't want to do it.”
2024-04-01 · How I Built This with Guy Raz · Whole30: Melissa Urban · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, we had, you know, as you mentioned, Whole Foods in the Rocky Mountain region did this big Whole 30 approved promotion. So for a period of three months when you went into their store, you saw Whole 30 approved logos on everything, these little shelf tags that would call out our Whole 30 Approved Partners. I'll never forget the time that one of our brands was trying to get into Whole Foods and they had a meeting and said, Whole foods said to them, we would love to have you in. Would you put the whole 30 approved logo on the front of your bottle? move it from the back of the bottle to the front. And that was the point where I thought, okay, it felt like we were a pretty established brand by that point in 2017.”
2024-04-01 · How I Built This with Guy Raz · Whole30: Melissa Urban · IDENTIFIED FROM THE TRANSCRIPT
“No, I think we hired our first employee in 2012, and she stayed on for a couple years. And then we hired another assistant in 2013, a social media manager. And in 2016, we hired a whole 30 approved partner coordinator because the licensing program was blowing up at that point.”
2024-04-01 · How I Built This with Guy Raz · Whole30: Melissa Urban · IDENTIFIED FROM THE TRANSCRIPT
“Yes. And I mean, add to that we had a one year old at the time. So it's figuring out what to do about the business, figuring out how to be a solo parent. You know, I'm lucky in that he's a great co-parent. It was the hardest year of my life, certainly, especially having to do all of this in such a public fashion. But I also remember it being one of the happiest. So I guess that's paradoxical, but that's how it was.”
2024-04-01 · How I Built This with Guy Raz · Whole30: Melissa Urban · IDENTIFIED FROM THE TRANSCRIPT
“What does he get to keep right? There were seminal articles and pieces of content that he wanted to use going forward. And, you know, what does that look like? And how do we share in those things? So it was complex.”
2024-04-01 · How I Built This with Guy Raz · Whole30: Melissa Urban · IDENTIFIED FROM THE TRANSCRIPT
“Yes, there was never any question whatsoever that I was going to buy him out. He agreed with that. I agreed with that. This was my passion. This was my baby. I had a jillion ideas for it. And he did not want it. Of course, the issue was, what does it look like? How much money do I give him? Surprise.”
2024-04-01 · How I Built This with Guy Raz · Whole30: Melissa Urban · IDENTIFIED FROM THE TRANSCRIPT
“Yeah. Oh my goodness. I just never change your name. Just don't. Just keep the same name that you have. That's my advice. I remember going to my publisher after the divorce saying, okay, and as part of the divorce, I'm going to change my name back to Urban and I'm going to keep it that forever. And my publisher said, well, you can't. You're already under contract for your next two books. Hartwig is the name that you wrote under. That's the name the media knows. That's the name the public knows. That's the name the booksellers know. Like you can't change your name. And I went back and I thought about it and I came back to my publisher and I said, that is absolutely unacceptable. So let's talk about a way to change my name that suits your needs, but also suits my timeline. So for a couple years, we did a hybrid approach where I was Melissa Hartwig Urban on books. And we did that for, I think, two book cycles. And then I was finally able to drop the Hartweg and go straight to Urban. But it was a process.”
2024-04-01 · How I Built This with Guy Raz · Whole30: Melissa Urban · IDENTIFIED FROM THE TRANSCRIPT
“That was so hard. It was so challenging. We knew the marriage was over and we were in the process of quietly divorcing, but we had already signed this book contract. We had an obligation to our publisher to write and promote this book to the best of our abilities. And so we are on tour for this book in April 2015, and our publisher is booking our hotel rooms, and we are quietly booking a second hotel room paid for with our own money so that we could maintain our own individual spaces. And then during the media and during the tour events, we came together and we did a really good job. We were a good team. I'm really proud of how we behaved. We could have made it difficult and we didn't. We promoted the book. We did a great job. And then when the tour was over, we made a very simple announcement, told our publishers, told our agent.”
2024-04-01 · How I Built This with Guy Raz · Whole30: Melissa Urban · IDENTIFIED FROM THE TRANSCRIPT
“Exactly, I still felt like I had so much to say about the whole 30 and so many different pieces of advice and tips and resources I could offer down to just the most granular, oh, I'm doing the whole 30 alone. My husband's not doing it with me. Like, how should I go about this or what tips do you have? I had so much to offer that the idea for the second book came up almost immediately after the first one was published.”
2024-04-01 · How I Built This with Guy Raz · Whole30: Melissa Urban · IDENTIFIED FROM THE TRANSCRIPT
“You know, I always had a hard time, I still to this day sometimes have a hard time thinking of whole 30 as anything other than this scrappy word of mouth, little do-it-yourself brand. And so I really undercharge. We hired an in house attorney, somebody to run our licensing program, and she was the one to take a look at all of our contracts and all of our deals and say, y'all are undercharging like massively. And she was the one who created our new contracts and set our new pricing structure. And so from that point on, licensing became a much bigger part of our revenue stream. And we really did start charging what we were worth. We spent a lot of years just getting brands on board because adoption was really important.”
2024-04-01 · How I Built This with Guy Raz · Whole30: Melissa Urban · IDENTIFIED FROM THE TRANSCRIPT
“So you can still describe your food as whole 30 friendly, but if you want to use the whole 30 logo and now whole 30 approved is also a legally registered trademark, yeah, you have to have a license for it. So in the early days, we didn't see a lot of overstep, but when we did, I had a good trademark attorney who would go in and, you know, very politely request that they take it down. So we were pretty persistent in protecting the trademark early on knowing how important that was going to be for future contracts.”
2024-04-01 · How I Built This with Guy Raz · Whole30: Melissa Urban · IDENTIFIED FROM THE TRANSCRIPT
“We did, yeah. You know, Epic Bar was another very early adopter now owned by General Mills and an absolutely huge company. But at the time, they were just like two, you know, too young adults who were making these meat sticks that happen to again meet whole 30 compatibility guidelines. And so we did a deal with them. I think there was a contract for Epic Bar, like a really simple one-pager, and they may have paid us like $500 to use the logo. They put it on their products. Sea Snacks was another really early adopter, those seaweed snacks that are still so popular now They were an early believer in the brand, but it was like, and if you build it, they will come phenomenon where we needed brands in the approval program to lend legitimacy to the program. Like this is the thing that you want for your brand.”
2024-04-01 · How I Built This with Guy Raz · Whole30: Melissa Urban · IDENTIFIED FROM THE TRANSCRIPT
“And there was no agreement. There was no contract. There was no payment other than our affiliate link. But that was the first time that we thought maybe we could connect partner products with our community and have it be a three-way win for everybody.”
2024-04-01 · How I Built This with Guy Raz · Whole30: Melissa Urban · IDENTIFIED FROM THE TRANSCRIPT
“Yes. In 2011, we came across this company called Primal Pax. They were making this jerky nut dried fruit kind of snack mix. And the cool thing is that their jerky didn't include any added sugar. And so they reached out to us and they were like, hey, we make more really small company, like making these, you know, things out of my garage. But like, we don't have any added sugar. And I thought that is so cool. What if we said you were pole 30 approved and we introduced you to our community and we could make an affiliate commission if people bought it through our link and he was all on board because we were now introducing his product to a whole new community”
2024-04-01 · How I Built This with Guy Raz · Whole30: Melissa Urban · IDENTIFIED FROM THE TRANSCRIPT
“It did. It didn't hit the New York Times bestseller list right away. It was published in June, but I got the call from my publisher in September that it had gained enough traction and it made the list, which was huge. I never expected that. So yeah, it did really well.”
2024-04-01 · How I Built This with Guy Raz · Whole30: Melissa Urban · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, that was the point when we started thinking about, okay, well, maybe we could turn this into a book. Yeah. And one Small independent publisher Victory Belt, which was operating out of Las Vegas at the time, reached out and said, maybe we could do a book about the whole 30 together. And they had just published a book, another paleo book in the kind of in our community that had done pretty well. And I think they decided that they were going to be like the paleo book publisher. So they reached out to us. I didn't know anything about publishing. I didn't know to ask about in advance. I didn't know anything about agents. I didn't know anything. But we wanted to write a book. And so we were like, yes, great. Sounds good. Signed a contract and started writing.”
2024-04-01 · How I Built This with Guy Raz · Whole30: Melissa Urban · IDENTIFIED FROM THE TRANSCRIPT
“It was a digital book, but it wasn't even an ebook. It was literally just a PDF that you downloaded. And we sold thousands, thousands of this PDF. People were so hungry for how to do the whole 30. And this was an accessible, easy way to lead hundreds of thousands of people through the program.”
2024-04-01 · How I Built This with Guy Raz · Whole30: Melissa Urban · IDENTIFIED FROM THE TRANSCRIPT
“We put together a 40-page PDF on how to do the whole thing. It was essentially our seminar packaged down into PDF format. All of the stuff that we talked about, the science behind it, the big picture recommendations, the rules of the program, how to do it, tips for grocery shopping, and meal planning. We put that all into a PDF and we sold it through our website for $39.99.”
2024-04-01 · How I Built This with Guy Raz · Whole30: Melissa Urban · IDENTIFIED FROM THE TRANSCRIPT
“In 2010, We were doing these seminars all across the country, making good money every weekend. And then when we got to British Columbia as part of our road trip to visit Dallas's family, we took two weeks off, and we realized that we did not make any money when we took time off, and we realized that that was deeply problematic. Was the moment where the term passive income was introduced to my lexicon? I was like, we need a way to make money even when we are not working. We can only take on so many consulting clients a day. There are only so many weekends in the year to do a seminar. And we can't survive on that. We have to take time off. We have to take weekends off. And that was the first moment where we thought we have to create something that we can just create once and then sell. And then that's going to earn us revenue in between.”
2024-04-01 · How I Built This with Guy Raz · Whole30: Melissa Urban · IDENTIFIED FROM THE TRANSCRIPT
“Historically, we talk about kind of looking at the whole 30 impacting the body in four areas, your cravings and your emotional relationship with food. There's a lot of habit research and behavior change science woven into the whole 30. So that's one area. We look And dietary changes can have an impact on all four of those areas. We're not here to tell you what to eat or how to eat when your whole 30 is over. We're here to give you the tools to help you evaluate that for yourself.”
2024-04-01 · How I Built This with Guy Raz · Whole30: Melissa Urban · IDENTIFIED FROM THE TRANSCRIPT
“During the 30 day elimination, yes, no added sugar, no alcohol, no grains, no legumes, no dairy. Those are sort of the basics of the rules.”
2024-04-01 · How I Built This with Guy Raz · Whole30: Melissa Urban · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, they're high in carbs, but for some people, that might be really appropriate for their context. And for others, you know, we're not saying you have to eat potatoes, but we began having a lot more conversation about the nuance and the context that is always necessary when you're talking about diet.”
2024-04-01 · How I Built This with Guy Raz · Whole30: Melissa Urban · IDENTIFIED FROM THE TRANSCRIPT
“Very much so. You know, in the earliest iteration, we essentially took a paleo framework and put it into an elimination diet format. But very quickly, in 2010, in 2011, we started recruiting the help of scientists and medical doctors and psychiatrists and PhDs to really help us dive into the research behind it so that we weren't being dogmatic. You know, the earliest iteration of the whole 30 said no white potatoes because Lauren Cordain said no white potatoes. And then we do some research and we do some digging and we're like, well, that's dumb. Potatoes are whole real nutrient-dense food. Like, of course, you can have potatoes on the whole 30. So that was the first rule change we made.”
2024-04-01 · How I Built This with Guy Raz · Whole30: Melissa Urban · IDENTIFIED FROM THE TRANSCRIPT
“There was a seminar we did at a CrossFit Gym in Philadelphia one year, and I said to Dallas, there are a lot of people our parents age here. And that was unusual, almost always. CrossFit gyms were populated by young fit people. And so we started at a break walking around talking to people. And so happy to have you here. What brings you here? And people would say, my daughter told me about you. She lives in Albuquerque and she said I should come. Or my niece did a whole 30 and she loved it so much. She shared it with me and now I'm here to learn more about it. So people have such an incredible experience with the program. And then they tell everyone they know. And so largely in the early days, we grew via word of mouth. It was your sister, your friend, your hairdresser who told you about the program.”
2024-04-01 · How I Built This with Guy Raz · Whole30: Melissa Urban · IDENTIFIED FROM THE TRANSCRIPT
“Talk about this. And you know, she was so worried about the fact that I didn't have health insurance and that I'd given up the best paying job I'd ever had. But that was the moment where she said, I think this is like a thing that you have. And I'm like, well, I sure hope so because I just quit my job.”
2024-04-01 · How I Built This with Guy Raz · Whole30: Melissa Urban · IDENTIFIED FROM THE TRANSCRIPT
“We had in 2010 after I quit my job, Dallas and I at this point were together, we were dating, not yet married though, and we did this big road trip that lasted about six weeks through the entire US. And we probably did, I don't know, 20 or 30 seminars that summer driving from place to place. When we were in San Diego for the seminar, because my sister lived there, my mom and her husband flew out for it. And during a break, my mom came up and she was like, people paid you to be here. And I said, yes, mom. This is what we've been doing. People are paying us.”
2024-04-01 · How I Built This with Guy Raz · Whole30: Melissa Urban · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, we started charging for them actually pretty early. Like the first one we did for free, but I think the next one we might have charged people $35 or $50 and eventually the ticket price was $100. And we were in CrossFit Philly talking to a crowd of 150. People who paid $100 a piece. It felt like pretty good money at that point. We were also doing some one-on-one consulting. So we were charging, you know, $100 an hour or $150 an hour to work one-on-one with people. I wasn't sure how we were going to make it a business, but I knew that the seminar requests were so voluminous. We could not keep up with them. And we could travel for a weekend and do one or two seminars in a location and make a pretty good chunk of change.”
2024-04-01 · How I Built This with Guy Raz · Whole30: Melissa Urban · IDENTIFIED FROM THE TRANSCRIPT
“I had like 30K in student loans. I had $10,000 in credit card debt. I had a terrible credit score because of my drug days. Don't know. I just had faith that we were going to be able to make this work. And also, if we couldn't, I could just get another job.”
2024-04-01 · How I Built This with Guy Raz · Whole30: Melissa Urban · IDENTIFIED FROM THE TRANSCRIPT
“Yes. At this point in the company, they had done a round of layoffs but offered several employees retention bonuses if they agreed to stay for the next three years. And so I signed on for that retention bonus, which was great. My job was secure and I knew that at the end of three years I'd have this like little lump sum of cash coming in. And my retention bonus was coming up in April 2010. That was the three-year period where whether I stayed or left, I would get that $50,000 bonus in my bank account, and there really wasn't a hard decision to make. I knew I wanted to pursue this.”
2024-04-01 · How I Built This with Guy Raz · Whole30: Melissa Urban · IDENTIFIED FROM THE TRANSCRIPT
“After my first whole 30, I discovered some foods that I thought worked well for me, did not. And, you know, I really need to emphasize here that we don't eliminate foods on the whole 30 because they're bad. There are no good or bad foods universally. What we're doing here is just providing you with a template to experiment with these foods, pull them out of your diet, reintroduce them, and decide for yourself how they work for you. Dairy at that point in my life was not my friend. It left me super bloated. I felt like I had an alien in my belly. So I gave up my beloved cottage cheese. I didn't go back to eating a lot of gluten containing grains either because they also left me.”
2024-04-01 · How I Built This with Guy Raz · Whole30: Melissa Urban · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, we named it might have been August or September. I kind of crowdsourced with my community and someone mentioned, well, this kind of changed my whole life. And I thought, okay, we'll call it whole 30.”
2024-04-01 · How I Built This with Guy Raz · Whole30: Melissa Urban · IDENTIFIED FROM THE TRANSCRIPT
“Yep, to do a seminar. And we, so the first group to reach out was in Arlington, Virginia based gym. It was a guy in CrossFit who we had known. And he was like, will you come down and talk to our members? And we were like, sure. So we jumped in the car on a Friday, drove down to Virginia, sat people in a cold CrossFit gym on metal folding chairs for eight hours and talked about the whole 30. They loved it. I don't even think we charged for this first one. We just drove down, talked about the whole 30, and came back home. And more and more gyms started reaching out. I was working my full-time job and three weekends out of every month we were driving somewhere in New England to go talk to CrossFit gyms about the whole 30.”
2024-04-01 · How I Built This with Guy Raz · Whole30: Melissa Urban · IDENTIFIED FROM THE TRANSCRIPT
“Don't know that I had a vision for it or a plan, but I do know that after I shared that blog result in July 2009, CrossFit Gyms started emailing us saying, would you come to Arlington, Virginia? Would you come to New York City? Would you come to Hartford, Connecticut to talk to our CrossFit”
2024-04-01 · How I Built This with Guy Raz · Whole30: Melissa Urban · IDENTIFIED FROM THE TRANSCRIPT
“You have a name for it. No name. It was change your life in 30 days. That was what we were calling it. It was a mouthful. But that was the point where I thought maybe this could be something. And that was the first moment that I thought, like, if I'm going to jump and leave my job and see if I can focus on this full time, I wasn't ready yet by any means. But that was the first inkling that maybe I could.”
2024-04-01 · How I Built This with Guy Raz · Whole30: Melissa Urban · IDENTIFIED FROM THE TRANSCRIPT
“When two people do an experiment and get really remarkable results, you're like, that's interesting. When 100 people do an experiment and get remarkably consistent, equally stunning results, that was the point where I said, oh, this is something we have something here. People reported the same energy boost, sleep improvements, mood improvements, focus improvements, digestive improvements, reduction in cravings. And then people started talking about how they haven't had a migrate in 30 days, or they haven't had an asthma attack, or their seasonal allergies are gone. And that was really exciting, I think, for me.”
2024-04-01 · How I Built This with Guy Raz · Whole30: Melissa Urban · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I decided to write about it in July of 2009 on Urban Gets Diesel, and I called the article Change Your Life in 30 Days, and I shared a very rudimentary set of rules that we had followed. And I said, you know, if anyone wants to give it a go, I'd be happy to lead people through it. And at the end of the 30 days, I gathered testimonials from people what happened, how did it work for you?”
2024-04-01 · How I Built This with Guy Raz · Whole30: Melissa Urban · IDENTIFIED FROM THE TRANSCRIPT
“Exactly. But what we're talking about here is this low grade chronic systemic inflammation where your immune system is just generally fired up all throughout the body where it doesn't need to be.”
2024-04-01 · How I Built This with Guy Raz · Whole30: Melissa Urban · IDENTIFIED FROM THE TRANSCRIPT
“Yes, and we're specifically talking about chronic systemic inflammation because some inflammation, of course, is incredibly helpful if you sprain your ankle and you've got this acute inflammation that's localized its immune cells that are rushing to the source of the injury to help you heal.”
2024-04-01 · How I Built This with Guy Raz · Whole30: Melissa Urban · IDENTIFIED FROM THE TRANSCRIPT
“Yes, you know, when you're talking about an elimination diet, the research definitely does show a placebo effect In that, when participants eliminate food, they expect to feel better. And that is a very real phenomenon. And that's why many healthcare professionals recommend that you repeat an elimination diet at least one additional time to kind of confirm findings. What I will say, though, is like, does it matter? Does it matter if it's placebo? If I feel better and I have more energy. And, you know, all of these things cascade into one another. I'm sleeping better. So of course I have more energy. And of course my mood is happier and I'm feeling more well rested and I'm feeling more patient. And that gives me a little bit more energy for the gym.”
2024-04-01 · How I Built This with Guy Raz · Whole30: Melissa Urban · IDENTIFIED FROM THE TRANSCRIPT
“His shoulder pain disappeared, which was really again unexpected but confirmed for him that there were some properties in, and I don't remember when he reintroduced if he discovered that it was beans or gluten grains that were sort of the primary culprit. And I know that he can eat those foods now without shoulder pain. So what the experiment helped him do was just eliminate some inflammatory factors to give him the opportunity for his shoulder to heal. And yeah, he was equally, I think, surprised.”
2024-04-01 · How I Built This with Guy Raz · Whole30: Melissa Urban · IDENTIFIED FROM THE TRANSCRIPT
“So we started this experiment. I thought I was really interested, particularly in performance results. Could I get improved performance in the gym and maybe improved recovery? That was kind of all I was thinking about or all I was focused on. I would say by two weeks in, I was in energizer bunny mode. I woke up at 5 a.m. without my alarm with so much energy. I no longer had the 2 p.m. head on desk slump. My sleep was so much better. Even my mood was happier. People at work were saying, what have you been doing? Because I was so much more talkative and so much more just happier. It was like someone flipped a switch.”
2024-04-01 · How I Built This with Guy Raz · Whole30: Melissa Urban · IDENTIFIED FROM THE TRANSCRIPT
“Yes, all dairy. And then legumes. So beans, peas, soy, peanuts, which I wasn't really eating a lot of anyway. And then no alcohol for 30 days, of course.”
2024-04-01 · How I Built This with Guy Raz · Whole30: Melissa Urban · IDENTIFIED FROM THE TRANSCRIPT