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Michael Easter

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131
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2023-11-02
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2023-11-02
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  1. “I appreciate you having me on, man. It was really fun. Enjoy the conversation. I appreciate you talking about the books, getting them out in the world and having your stamp of approval is awesome. So thanks.”

    2023-11-02 · The Diary of a CEO · The Exercise Expert: This Popular Lifestyle Is Killing 1 Person Every 33 Seconds! (The Comfort Crisis): Michael Easter · IDENTIFIED FROM THE TRANSCRIPT

  2. “What makes me happiest is. Probably when I am in my office and it is five in the morning and my dog is there sleeping and I am writing and it is absolute hell and then bam. The line comes in and I go that is how it all fits together. The puzzle piece is suddenly merge and I'm just like totally present aware and the words come and also knowing that once I get through with that writing I'm going to be able to hang out with my wife who is my favorite person. She's the one for me. And it's that. It's very simple.”

    2023-11-02 · The Diary of a CEO · The Exercise Expert: This Popular Lifestyle Is Killing 1 Person Every 33 Seconds! (The Comfort Crisis): Michael Easter · IDENTIFIED FROM THE TRANSCRIPT

  3. “I think it's just a word of mouth thing. I think that people read it and they relate to it. And if they pick up some of the, you know. Suggestions from the book. I think it changes them for the better. I've had a lot of people that have really changed their life from the book.”

    2023-11-02 · The Diary of a CEO · The Exercise Expert: This Popular Lifestyle Is Killing 1 Person Every 33 Seconds! (The Comfort Crisis): Michael Easter · IDENTIFIED FROM THE TRANSCRIPT

  4. “They've increased over time. We're selling more every week now, two and a half, three years later than we were. Yeah. When it came out”

    2023-11-02 · The Diary of a CEO · The Exercise Expert: This Popular Lifestyle Is Killing 1 Person Every 33 Seconds! (The Comfort Crisis): Michael Easter · IDENTIFIED FROM THE TRANSCRIPT

  5. “Of corporations know the decision is not being made consciously. That's the reality. But at the same time, I don't know if the antidote is going to be leave us any better. Because then we start regulating everything. And I don't think we want that. So really what I want to do is empower people to realize you have the capacity to make choice. I want you to be more aware of why you're doing what you're doing. Because ultimately that is where freedom lies. Like if we start punishing corporations, it's like you're treating the public like children.”

    2023-11-02 · The Diary of a CEO · The Exercise Expert: This Popular Lifestyle Is Killing 1 Person Every 33 Seconds! (The Comfort Crisis): Michael Easter · IDENTIFIED FROM THE TRANSCRIPT

  6. “I don't think so. Should slot machines be less fun? Should it be less fun to watch YouTube? Should Netflix design itself to be boring? What my message really is, is that I'm not saying don't ever do these things, but I think we need to realize that we oftentimes fall into these behaviors for reasons we're not entirely aware of. So if you want to spend 15 hours a day on TikTok, hell yeah, go for it. But I want you to make that decision consciously. And I think today.”

    2023-11-02 · The Diary of a CEO · The Exercise Expert: This Popular Lifestyle Is Killing 1 Person Every 33 Seconds! (The Comfort Crisis): Michael Easter · IDENTIFIED FROM THE TRANSCRIPT

  7. “Well, this gets into this larger question. So what we have to realize is that a lot of these behaviors are fun and rewarding in the short term. So take, I don't know, TikTok feeding you the exact algorithm that's going to capture your attention. Is fun and rewarding, okay? And so if you were to say, well, you need to stop doing that, then the response from TikTok would be, okay, so you're telling us to basically give people boring content that they don't want as much. Do we want to live in that world?”

    2023-11-02 · The Diary of a CEO · The Exercise Expert: This Popular Lifestyle Is Killing 1 Person Every 33 Seconds! (The Comfort Crisis): Michael Easter · IDENTIFIED FROM THE TRANSCRIPT

  8. “And yeah, it's going to be awkward when I meet these new people. Do I think it's going to be easy? No, but that could enhance my life. And you can apply that to everything. I think it's being willing like that monk wrote to throw yourself into the abyss and have a human experience because life is not supposed to be easy all the time. And in fact, if it is, people tend to go a little bit nuts and get unhappy. And so pushing against that, I think, is a good thing overall for people.”

    2023-11-02 · The Diary of a CEO · The Exercise Expert: This Popular Lifestyle Is Killing 1 Person Every 33 Seconds! (The Comfort Crisis): Michael Easter · IDENTIFIED FROM THE TRANSCRIPT

  9. “Easier, more comfortable, safer in a lot of ways. And we have this default to just kind of sit there in that zone. I don't think that's necessarily become good for us. And that could be, you can apply that to all different things. I mean, it's that literal and metaphorical taking of the stairs. Could be, okay, if I feel like I'm lonely. Well, I can sit here and be lonely, or I can join, I don't know, a softball team or a cricket team.”

    2023-11-02 · The Diary of a CEO · The Exercise Expert: This Popular Lifestyle Is Killing 1 Person Every 33 Seconds! (The Comfort Crisis): Michael Easter · IDENTIFIED FROM THE TRANSCRIPT

  10. “We live in a world where there's a million things we're told we need to do to be happy. It's like you got to do this, you got to do that. There's all this research about it. But I think that really when you look at what makes people happy, it's when they accomplish things that weren't always easy. Now, that could be from, like I mentioned before, like you spend this time alone and get to know yourself better. Like that's not always easy, but you come out on the other side of that better. I think it's being willing to do things that are ultimately going to be uncomfortable. They're going to be hard. And being okay with that, in fact, embracing that journey is the human story to me. And I think that as the world has gotten...”

    2023-11-02 · The Diary of a CEO · The Exercise Expert: This Popular Lifestyle Is Killing 1 Person Every 33 Seconds! (The Comfort Crisis): Michael Easter · IDENTIFIED FROM THE TRANSCRIPT

  11. “In songs. Yeah, so there were some researchers that analyzed a bunch of lyrics in songs that had come out from the 60s to, what was the year?”

    2023-11-02 · The Diary of a CEO · The Exercise Expert: This Popular Lifestyle Is Killing 1 Person Every 33 Seconds! (The Comfort Crisis): Michael Easter · IDENTIFIED FROM THE TRANSCRIPT

  12. “Just based on some research that's out there, the United States is definitely has become unhappier over the years, and I think you're saying this in a lot of other developed nations too. And yeah, it is, it was a little bit sad”

    2023-11-02 · The Diary of a CEO · The Exercise Expert: This Popular Lifestyle Is Killing 1 Person Every 33 Seconds! (The Comfort Crisis): Michael Easter · IDENTIFIED FROM THE TRANSCRIPT

  13. “Yeah, so for, I mean, for you guys, it might be, okay, we know this stuff has worked in the past. At a certain point, we have to realize that it's not always going to work. So how are we devoting time to figuring out these things that people are overlooking that might benefit from fewer resources, right? Maybe it's like exercises where one day every month you're going, if we had X budget, what would we do? Now, it's kind of different because in the back of their minds, people are going, yeah, but we got plenty of money. But I think trying to figure out okay, what would we do if we had this budget could be a good exercise to kind of keep lean and be able to try stuff?”

    2023-11-02 · The Diary of a CEO · The Exercise Expert: This Popular Lifestyle Is Killing 1 Person Every 33 Seconds! (The Comfort Crisis): Michael Easter · IDENTIFIED FROM THE TRANSCRIPT

  14. “You want to be light, you want to be fast, you want to be able to, you have, it sounds counterintuitive, but it's almost like you have more options when you're smaller, right? When you have less because you could like the world is open. We got to figure this out. There's all these things that no one else is saying because we're just forced to make a decision given this small budget that we have.”

    2023-11-02 · The Diary of a CEO · The Exercise Expert: This Popular Lifestyle Is Killing 1 Person Every 33 Seconds! (The Comfort Crisis): Michael Easter · IDENTIFIED FROM THE TRANSCRIPT

  15. “Then I will agree with you That look, I think that we are designed to kind of do the easy thing. I think that having to come up with a crazy idea takes work. And maybe we don't do that if we have the resources to just throw money at the problem.”

    2023-11-02 · The Diary of a CEO · The Exercise Expert: This Popular Lifestyle Is Killing 1 Person Every 33 Seconds! (The Comfort Crisis): Michael Easter · IDENTIFIED FROM THE TRANSCRIPT

  16. “Creative. We try to innovate when resources are scarce. When we have a bunch of resources, what we do is we kind of do whatever everyone else is doing. And so I think that when you look at humans, we're sort of designed to add. Our default is to add more, to do more to whatever. And we often look for the sort of easy way out. When you remove resources, so we're not able to do that in the same way that kind of everyone else is, I think we get forced into innovation and creativity.”

    2023-11-02 · The Diary of a CEO · The Exercise Expert: This Popular Lifestyle Is Killing 1 Person Every 33 Seconds! (The Comfort Crisis): Michael Easter · IDENTIFIED FROM THE TRANSCRIPT

  17. “Yeah, unpredictability is exciting. It's captivating. And so, yeah, the outcome could be bad, but it could also be really, really good. Way better than you thought. And by not taking that gamble. Kind of sitting on the sidelines”

    2023-11-02 · The Diary of a CEO · The Exercise Expert: This Popular Lifestyle Is Killing 1 Person Every 33 Seconds! (The Comfort Crisis): Michael Easter · IDENTIFIED FROM THE TRANSCRIPT

  18. “Even if you lose everything you own, we've got a lot of safety nets today. And do you think you're a relatively intelligent person? Have you figured it out in the past? Well, you can probably figure it out again. And if you're not willing to embrace that uncertainty, that is actually a feature, not a bug, because that uncertainty gives you opportunities. If you're certain what you're going to get, well, that's not any damn exciting, right?”

    2023-11-02 · The Diary of a CEO · The Exercise Expert: This Popular Lifestyle Is Killing 1 Person Every 33 Seconds! (The Comfort Crisis): Michael Easter · IDENTIFIED FROM THE TRANSCRIPT

  19. “Yeah. I mean, we don't like uncertainty, but there's, as I was reporting the scarcity brain, I ended up reading a lot of strange old texts, text. And I read this, the writings of this monk who lived in silence in a cave in the 1800s in France. He wrote, he published his journals. He didn't use his name because he didn't want any fame. He didn't want anyone to know. And there's this quote in the book that goes, you risk so much hesitating to fling yourself into the abyss. And that is the damn truth. Especially in the context of today, what's the worst that could happen? You're not going to die.”

    2023-11-02 · The Diary of a CEO · The Exercise Expert: This Popular Lifestyle Is Killing 1 Person Every 33 Seconds! (The Comfort Crisis): Michael Easter · IDENTIFIED FROM THE TRANSCRIPT

  20. “I'm telling everyone to take two weeks off and go do something totally kick ass that will change you forever because we can all do that.”

    2023-11-02 · The Diary of a CEO · The Exercise Expert: This Popular Lifestyle Is Killing 1 Person Every 33 Seconds! (The Comfort Crisis): Michael Easter · IDENTIFIED FROM THE TRANSCRIPT

  21. “Right. Well, I think that that's one way that things have changed. In the past, humans used to have to do hard things all the time. This could be from these big hunts we used to have to go on. It could be that a storm rolls in and you're like, we need to get over this mountain range in the next 24 hours or else we're going to die. And by the way, this mountain range is huge. I don't know if we can do it. So we get thrust out of our comfort zone all the time and we have these moments where we realize what we're capable of because we go in there, we go, I'm pretty sure we're going to die crossing this mountain range, but we don't die. We go, oh, wow, I had way more on board than I realized. Well, that's something. And that changes you. It shapes you. It makes you realize what you're capable of. And life no longer thrusts these things onto us anymore, right? You can just kind of live in the comfort zone now. And it's nice. It's comfortable. It's safe. But you don't get to go out on those edges and learn what you're capable of. And that ultimately, I think, limits you over time.”

    2023-11-02 · The Diary of a CEO · The Exercise Expert: This Popular Lifestyle Is Killing 1 Person Every 33 Seconds! (The Comfort Crisis): Michael Easter · IDENTIFIED FROM THE TRANSCRIPT

  22. “Your shit, and then you come out the other side and go, Oh, I got more on board than I realized. And that changes you permanently. Changes what you're capable of forever. And then, if you're lucky, you'll get another call to adventure and have more problems in your life and get another opportunity to iterate again. And you just keep peeling off layers, peeling off layers. That's the human story of improvement to me.”

    2023-11-02 · The Diary of a CEO · The Exercise Expert: This Popular Lifestyle Is Killing 1 Person Every 33 Seconds! (The Comfort Crisis): Michael Easter · IDENTIFIED FROM THE TRANSCRIPT

  23. “Outside of my comfort zone, right? An experience that was tough and challenging. And that is ultimately the hero's journey that you see in the work of Joseph Campbell, analyzes all these myths throughout time, finds that all cultures basically have the exact same structure behind their myths. And that's that the hero gets called to adventure. But by the way, it's going to be hard. It's going to be challenging. And the person doesn't want to go, right? There's always this phase where they go, I don't want to deal with this. But if they choose to accept that, they're always going to enter this middle ground that's really trying, that's really challenging. They're going to struggle down there. But in the struggles where you learn what you're capable of, the reality is that humans are capable of way more than we think, but we don't get thrust into positions to realize this anymore. And that is the teacher. You have to throw yourself into the abyss, and you get down there and you swim through the fog, and you figure out.”

    2023-11-02 · The Diary of a CEO · The Exercise Expert: This Popular Lifestyle Is Killing 1 Person Every 33 Seconds! (The Comfort Crisis): Michael Easter · IDENTIFIED FROM THE TRANSCRIPT

  24. “Yeah. And then once you take the stairs, you'd be like, okay, maybe I could do that run, that three mile run. Oh, no, I'm doing five. I think that. You're right about the stories we tell ourselves and where they come from But you can change the experiences that you have, right? So, your experiences will change that set of beliefs. It's like the story I told about me spending the month in the Arctic. I didn't think I could ever do that. And I hadn't ever had any reason to be that deeply appreciative of the world today. I had to go have this experience that changed my perception. Right, I could tell myself all day, yeah, hot running water is great. But did I ever feel that emotionally, like a legit emotional connection and this like, oh my God, like you peel the veil back? No, I had to go do, I had to have an experience.”

    2023-11-02 · The Diary of a CEO · The Exercise Expert: This Popular Lifestyle Is Killing 1 Person Every 33 Seconds! (The Comfort Crisis): Michael Easter · IDENTIFIED FROM THE TRANSCRIPT

  25. “Exactly. No, and you're absolutely right. Know the concept isn't even just physical, it's psychological, it's being willing to have the hard conversation you need to have with your spouse. Being, you know, if you're working on a hard project, our tendency is when the hard project gets hard, what do we do? We check our cell phone. We go, oh, I'm going to get up and get coffee. Being willing to go put in that extra little work to kind of push through that thing that's just going to be a little bit harder. I think ultimately leads to the biggest transformation and breakthroughs.”

    2023-11-02 · The Diary of a CEO · The Exercise Expert: This Popular Lifestyle Is Killing 1 Person Every 33 Seconds! (The Comfort Crisis): Michael Easter · IDENTIFIED FROM THE TRANSCRIPT

  26. “The next easiest, most comfortable, most lazy thing for 23 and a half hours, and you think that you're 30 minutes in the gym is going to recoup that. You're missing the big picture. That is not how humans are designed to live.”

    2023-11-02 · The Diary of a CEO · The Exercise Expert: This Popular Lifestyle Is Killing 1 Person Every 33 Seconds! (The Comfort Crisis): Michael Easter · IDENTIFIED FROM THE TRANSCRIPT

  27. “Because you don't believe it matters. And the problem is that we look at that act as just one individual act and go, okay, well, that might only burn five more calories. Okay, well, what if you did that ten times a day and extrapolated it over a lifetime? I guarantee you will end up healthier and better off than if you consistently were doing the easier thing. So where can I find those little 2% wins, flow them into my life? Because once you start doing it, you realize like, oh, not only is this very easy to do, but I actually feel better when I do this stuff, right? You could carry your groceries. Like a lot of back pain would go away if people started carrying their groceries more often. I can guarantee that. But we don't do that. And so a lot of my work and thinking is how do we find those little wins across the day and pile them up? I'm not saying that people should stop going to the gym and doing their normal routine, but I am saying if you're looking at 24 hours in a day and you are doing”

    2023-11-02 · The Diary of a CEO · The Exercise Expert: This Popular Lifestyle Is Killing 1 Person Every 33 Seconds! (The Comfort Crisis): Michael Easter · IDENTIFIED FROM THE TRANSCRIPT

  28. “Taking the stairs? A giant return over time. If you take the stairs every single time, I guarantee that you will have better health than if you were to take that escalator. And if you apply that across the board, I mean, something as simple as, okay, I have a work phone call. I can sit in my office and take it in this sort of, you know, dim office, or I can go take it while walking. And I've snuck in a mile and a half of walking. Oh, and by the way, you know, maybe next time I'm going to throw on a 10 pound ruck or a 20-pound ruck and I'm going to be rucking while I take that phone call. I'm going to park in the parking lot that is like Siberia away from the grocery store, right? And it sounds like people's like, people will say, shrug their shoulders, yeah, everyone knows that. It's like, okay, well, why the hell doesn't anyone do it?”

    2023-11-02 · The Diary of a CEO · The Exercise Expert: This Popular Lifestyle Is Killing 1 Person Every 33 Seconds! (The Comfort Crisis): Michael Easter · IDENTIFIED FROM THE TRANSCRIPT

  29. “Yeah, so I call this concept being a two percenter. And it comes from a study that found that 2% of people take the stairs when there is also an escalator available. Two percent. 100% of those people knew that taking the stairs would give them a long-term benefit on their health, right? But only 2% taken. And that's because we're a species who's wired to do the next comfortable thing, even when it doesn't make sense in our comfortable environment. So when I talk about being a 2%er, I'm talking about taking the actual and the metaphorical stairs when you can. What are the small things that you can do in daily life in order to add more activity, more discomfort into your life, in a way that is totally manageable, that adds up to a giant return over time?”

    2023-11-02 · The Diary of a CEO · The Exercise Expert: This Popular Lifestyle Is Killing 1 Person Every 33 Seconds! (The Comfort Crisis): Michael Easter · IDENTIFIED FROM THE TRANSCRIPT

  30. “Sitting on the floor. That helps with mobility. When you're sitting on the floor, you don't have this giant backrest that you can just melt into your body has to do work to keep yourself upright, right? And you're probably going to get uncomfortable at some point. So you're going to shift around. You're going to put your hips into different positions. You're going to put your legs into different positions. It seems to help with mobility and with pain over time.”

    2023-11-02 · The Diary of a CEO · The Exercise Expert: This Popular Lifestyle Is Killing 1 Person Every 33 Seconds! (The Comfort Crisis): Michael Easter · IDENTIFIED FROM THE TRANSCRIPT

  31. “Having your back, having to prop it up like I am now. I'm not using the back rest, you know, if I do this, your back has to do more work. And even just that low level of work across time can help prevent some problems.”

    2023-11-02 · The Diary of a CEO · The Exercise Expert: This Popular Lifestyle Is Killing 1 Person Every 33 Seconds! (The Comfort Crisis): Michael Easter · IDENTIFIED FROM THE TRANSCRIPT

  32. “Our back. And so then when we go to say lift something, our back muscles are exceedingly weak and something happens and we get a problem, right? And you can extend that to many different problem, like average pains that people have. It's usually because our environments are set up to take the physical stress off our bodies, but we eventually end up paying a price for that when we try and do something out of that very small comfort zone that we've built ourselves. So in the case of you, it's, you know, you had weakened your feet over time and then you add load onto them and they're not ready for that and that manifests itself as pain for another person. It could be they sit at a desk all day and they decide, you know, I'm going to go back into the gym and they do one deadlift and their back just goes, what are you doing? And sends a bunch of paint there. And it's a lot of different things. Shoulder pain, a lot of different pains are just manifestations of our modern environment.”

    2023-11-02 · The Diary of a CEO · The Exercise Expert: This Popular Lifestyle Is Killing 1 Person Every 33 Seconds! (The Comfort Crisis): Michael Easter · IDENTIFIED FROM THE TRANSCRIPT

  33. “We're supposed to have a certain amount of inputs strength wise, and I think that we don't get those in a lot of ways. I mean, it's not just, it's not just the shoes, right? It's also, okay, well, why does everyone's back hurt? You go, okay, well, we all sit eight hours a day and we're not sitting like in the squatting position like we used to. We're sitting in these chairs that are comfortable that take the physical work we used to have to do just to keep our torso up.”

    2023-11-02 · The Diary of a CEO · The Exercise Expert: This Popular Lifestyle Is Killing 1 Person Every 33 Seconds! (The Comfort Crisis): Michael Easter · IDENTIFIED FROM THE TRANSCRIPT

  34. “But when you exercise outdoors, especially if it's in sort of wilder nature, like on a trail, I think running on a trail, you're having to do a lot of cognitive work as you do that. And that might be better for brain health as well in the long run for people. Not to mention outdoor exercise exercise is also harder. You're probably going to burn more calories per step. You're going to have more ups and downs. It's just better overall.”

    2023-11-02 · The Diary of a CEO · The Exercise Expert: This Popular Lifestyle Is Killing 1 Person Every 33 Seconds! (The Comfort Crisis): Michael Easter · IDENTIFIED FROM THE TRANSCRIPT

  35. “Running outside in the context that we would have run outside is like multivariate calculus. And there's a researcher at USC named David Reichlin. And he's thought about this a lot. And he basically thinks that, you know, when you compare running indoors staring at a screen, your brain just kind of shuts off. You don't really have to do much cognitive work as you do this exercise. Yes, it is good for your cardiovascular health, he will say.”

    2023-11-02 · The Diary of a CEO · The Exercise Expert: This Popular Lifestyle Is Killing 1 Person Every 33 Seconds! (The Comfort Crisis): Michael Easter · IDENTIFIED FROM THE TRANSCRIPT

  36. “Having to figure out okay, well, where am I going to place each foot because the trail might be rocky? You might even not even be on a trail. So you're having to figure out what is my foot placement. You're also having to factor in, okay, how am I going to pace myself knowing I have this distance to go, knowing that it is this hot outside, knowing that I have this much water with me, also having to factor in things in the periphery? Like are there wild animals out there? And if you are running because you are, say, hunting in the past, you're having to track the animal. That is an exceedingly psychologically taxing act. You're looking at, you're going, okay, well, we got a broken branch there. Oh, it looks like there's a blood spatter from that, you know, arrow we put in it. It is, if running on a treadmill is like addition.”

    2023-11-02 · The Diary of a CEO · The Exercise Expert: This Popular Lifestyle Is Killing 1 Person Every 33 Seconds! (The Comfort Crisis): Michael Easter · IDENTIFIED FROM THE TRANSCRIPT

  37. “I just wrote a deep dive about this on my newsletter, which I call 2%. I can explain why I call it 2%. But when you think about the context of exercise that we used to do in the past There are so many more things happening than just the physical work of moving your body across the land. So as you're moving, take something like trail running.”

    2023-11-02 · The Diary of a CEO · The Exercise Expert: This Popular Lifestyle Is Killing 1 Person Every 33 Seconds! (The Comfort Crisis): Michael Easter · IDENTIFIED FROM THE TRANSCRIPT

  38. “That's how it was for all of us. Like no one moved just to move because our lifestyles in the past were we had to just move for work and you wouldn't want to do any extra because you were moving all day for labor. I mean, this was farm labor is really taxing. Most people worked in agriculture until the Industrial Revolution. Exercise is something that we invented once we engineered movement out of our lives.”

    2023-11-02 · The Diary of a CEO · The Exercise Expert: This Popular Lifestyle Is Killing 1 Person Every 33 Seconds! (The Comfort Crisis): Michael Easter · IDENTIFIED FROM THE TRANSCRIPT

  39. “Yeah, and I think it is a strange thing. Like, there is some research that says that muscle mass is good for longevity and protective. A lot of those studies are often conducted looking at people who are sarcopenic. And there's a difference between people who have a dangerously low level of muscle mass and those who just have a ton just to have it. I think probably the sweet spot is just be in a, as much as BMI is a controversial measurement, I think probably B in a BMI that is normal and try and be strong for your weight and do a bunch of cardiovascular exercise. I mean, just look at what did humans do for all of time? That's probably a pretty good roadmap to try and mimic. And you tend to find that those people aren't that giant.”

    2023-11-02 · The Diary of a CEO · The Exercise Expert: This Popular Lifestyle Is Killing 1 Person Every 33 Seconds! (The Comfort Crisis): Michael Easter · IDENTIFIED FROM THE TRANSCRIPT

  40. “Food to grow it. You didn't want to be carrying that around on your persons. I mean, think of mountain climbers, they don't like bulk up for a climb, right? They don't get huge and jacked. It's like, no, you need to be strong for your weight. You need to be as strong as possible for your weight, but you don't want to have any excess weight. And today you have people who are like, I just want to be like 250 pounds of pure muscle. It's going to be awesome.”

    2023-11-02 · The Diary of a CEO · The Exercise Expert: This Popular Lifestyle Is Killing 1 Person Every 33 Seconds! (The Comfort Crisis): Michael Easter · IDENTIFIED FROM THE TRANSCRIPT

  41. “As a species, we evolved to do the next, easiest, most comfortable thing. So we have applied that with technology to our environments. And it's good overall, but it's changed us. It's changed our fitness. It's changed our physicality. And once we did that and realized, oh, we've taken out all this physical activity out of our lives and now we're getting sick for it. We go, well, I guess let's just like build these buildings where you just go and maybe you run on a belt and maybe you pick up some weights that are perfectly balanced and you do that, you know, how about three sets of 10? That's what we'll call it, right? So when we basically invented exercise, right? And it's not the same as we used to necessarily do in the past. I'm not saying that there's anything wrong with that, but I am just saying that the way that we are physically active today, even that has changed greatly. Like no one in the past would have tried to get giant and lift a bunch of weights. It doesn't make sense to have all this extra muscle. You didn't have enough.”

    2023-11-02 · The Diary of a CEO · The Exercise Expert: This Popular Lifestyle Is Killing 1 Person Every 33 Seconds! (The Comfort Crisis): Michael Easter · IDENTIFIED FROM THE TRANSCRIPT

  42. “They stayed active. And so when you think about daily life. A lot of it is effortful. So they're not just covering ground. They're covering ground that is rough, right? It's all outdoors that's going to require more energy than a sidewalk. They're carrying stuff. They're squatting. They're digging. Some of them will climb trees. Even when they're resting, they might rest in the squat position where we are going to rest in a lazy boy and just melt into it. Right. So there's this, all this, I mean, besides just the stuff that we would look at and say like, yeah, that's active. I mean, even just resting is more active than they're always. We've engineered so much of that out of our lives, and that's undoubtedly changed us. But we don't even know. It's like we're born into it, right?”

    2023-11-02 · The Diary of a CEO · The Exercise Expert: This Popular Lifestyle Is Killing 1 Person Every 33 Seconds! (The Comfort Crisis): Michael Easter · IDENTIFIED FROM THE TRANSCRIPT

  43. “Yeah, they're very fit people. I mean, they can go. There's this one anthropologist I talked to who spent some time with Hunter Gatherers in Tanzania, and she talked about how even the older people in the tribe, we're talking about 70, 80-year-old women, they can just hike all day. They can hurtle over rocks. They're monsters. And I'm like, you know, she's a 30-year-old woman. She's like, I'm kind of trailing behind these women that are like two, almost three times my age”

    2023-11-02 · The Diary of a CEO · The Exercise Expert: This Popular Lifestyle Is Killing 1 Person Every 33 Seconds! (The Comfort Crisis): Michael Easter · IDENTIFIED FROM THE TRANSCRIPT

  44. “Well, if you did it per pound of body weight, they do. By far. But you have to do it by how big the person is, right? If you have two people that are burning 3,000 calories. Great, but if one person weighs 250 pounds and the other weighs 120 pounds, well, the person who's 120 pounds is burning far more for their body weight. And that's an important distinction that needs to be made when we talk about do hunter gatherers, burn as many calories as Westerner, because there's some people who are like, well, they burn the same. It's like, yeah, they're 100 pounds on average. We're on average 200 pounds. Like that's a big difference.”

    2023-11-02 · The Diary of a CEO · The Exercise Expert: This Popular Lifestyle Is Killing 1 Person Every 33 Seconds! (The Comfort Crisis): Michael Easter · IDENTIFIED FROM THE TRANSCRIPT

  45. “I think that in my experience, and you would have to talk to Dan as well to see if he agrees with this, but I do think that most hunter-gatherers are much smaller than the average Westerner is. They're just much smaller because they don't have as much food. They're also far more active. And so they're not giant people. When you look at people in the West today we're giant people in the grand scheme of time and space.”

    2023-11-02 · The Diary of a CEO · The Exercise Expert: This Popular Lifestyle Is Killing 1 Person Every 33 Seconds! (The Comfort Crisis): Michael Easter · IDENTIFIED FROM THE TRANSCRIPT

  46. “Running dust. So when you run, you're burning fat, but you're also burning muscle. When you rock because you have weight on your body, it's signaling your body like, don't burn quite as much muscle. And studies bear that out. So you're kind of getting cardio and weight training in one. And I think it's a good thing that people should be doing. I'm not saying don't ever run, but I am saying we've engineered this really important form of human physical activity, which is carrying things for long distances out of our lives. And by adding it back in, I think we do get a lot of different benefits.”

    2023-11-02 · The Diary of a CEO · The Exercise Expert: This Popular Lifestyle Is Killing 1 Person Every 33 Seconds! (The Comfort Crisis): Michael Easter · IDENTIFIED FROM THE TRANSCRIPT

  47. “And that absolutely shaped us just as much as Running did. So we've got these hands that can grit things strongly. We're built in such a way that we can carry stuff for distance. And I argue in the comfort crisis, a lot of people still run. Like jogging is popular. But carrying things as a workout. Something that a lot of people don't do. And so I advocate for rucking, which is loading up a backpack with weight and walking. And when you compare rucking to running, rucking tends to be less injurious. So people, the injury rate is much lower. It also preserves more muscle”

    2023-11-02 · The Diary of a CEO · The Exercise Expert: This Popular Lifestyle Is Killing 1 Person Every 33 Seconds! (The Comfort Crisis): Michael Easter · IDENTIFIED FROM THE TRANSCRIPT

  48. “The human body is good at two things humans have ought to be good at two things. One of them is running long distances, relatively slowly, which I'm sure Daniel Lieberman talked about because he's the dude who discovered that. He's great. But the other thing that we are good at is carrying things for distance. So you ask, okay, well, why are we good at this long distance running in the heat? And it's because we would chase down animals who are not good at cooling themselves for miles and miles and miles until they overheated and then we would kill them and we would have our meal. Then, what happens after you kill an animal away from camp? An inch You got to carry it back And we're the only animal that can carry things for distance well.”

    2023-11-02 · The Diary of a CEO · The Exercise Expert: This Popular Lifestyle Is Killing 1 Person Every 33 Seconds! (The Comfort Crisis): Michael Easter · IDENTIFIED FROM THE TRANSCRIPT

  49. “Well, I mean, I do think that it's probably the best thing that you can do for your health is exercising. And I think that, you know, a lot of people will say exercise is medicine. I think more that inactivity is poison. So we evolve to have a certain amount of activity in our daily life. Like we need that in order to get a certain to be healthy and happy. And we often don't get that today the way we design our lives. Something I write about in the comfort crisis is.”

    2023-11-02 · The Diary of a CEO · The Exercise Expert: This Popular Lifestyle Is Killing 1 Person Every 33 Seconds! (The Comfort Crisis): Michael Easter · IDENTIFIED FROM THE TRANSCRIPT

  50. “Don't steal because you're taking away from someone else and society falls apart. Don't be gluttonous because that's going to give you problems. Don't, you know, they're all telling us don't overdo all these worldly things that we tend to overdo. And instead, the focus is to, you know, take the focus off yourself and put it on something that will help you kind of do the next right thing. Now those get interpreted in ways that can be controversial, of course, but I do think that the overall architecture is the same. And that is the ultimate question for all people, right?”

    2023-11-02 · The Diary of a CEO · The Exercise Expert: This Popular Lifestyle Is Killing 1 Person Every 33 Seconds! (The Comfort Crisis): Michael Easter · IDENTIFIED FROM THE TRANSCRIPT