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Michael Morris

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2024-11-27
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2024-11-27
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  1. Well, I say this to my nephews who are at that age. Learn what AI is good at and also learn AI's limitations because I think that the facility in using AI well and not using it poorly is really going to be a distinguishing factor in the knowledge economy careers going forward.

    2024-11-27 · Masters in Business · The Basic Tribal Instincts that Drive Us with Michael Morris · IDENTIFIED FROM THE TRANSCRIPT · source

  2. I just got yesterday a book called Cointelligence by Ethan Mollick. It's a book about AI, but not a dystopian book about AI taking over, but it's about how to use AI as your co-pilot, how to recognize what AI is good at and what you're good at and how to use it, which I think I need to start teaching my students because I think it's the new reality.

    2024-11-27 · Masters in Business · The Basic Tribal Instincts that Drive Us with Michael Morris · IDENTIFIED FROM THE TRANSCRIPT · source

  3. As an undergraduate, I had a mentor named Michael Harper, who was an African-American poet at Brown, and he sort of, I wasn't African-American, obviously, but I liked poetry and kind of came from a background similar to his. And unlike most of the people at Brown. And he was a great mentor, warm figure, and someone who paid attention to me when I needed it. And then when I went to graduate school, a guy named Richard Nisbitt, who's a leading social psychologist. And then when I started at Stanford, I had a colleague named Hazel Marcus, who was a wonderful guide to understanding a profession that I had not much introduction to and helped me avoid making lots of mistakes.

    2024-11-27 · Masters in Business · The Basic Tribal Instincts that Drive Us with Michael Morris · IDENTIFIED FROM THE TRANSCRIPT · source

  4. Never have guessed Well, ironically enough, what I'm watching is Ken Burns' Civil War series, which I never saw the first time. It's been great. I'd written about the Civil War in the book, and then I wanted to watch it.

    2024-11-27 · Masters in Business · The Basic Tribal Instincts that Drive Us with Michael Morris · IDENTIFIED FROM THE TRANSCRIPT · source

  5. Food. So, what this tells us is that babies are not wired to be racist, but they are already judging us based on how we speak and what we eat.

    2024-11-27 · Masters in Business · The Basic Tribal Instincts that Drive Us with Michael Morris · IDENTIFIED FROM THE TRANSCRIPT · source

  6. And learn from those people. What's fascinating is that babies also seem to be wired to expect that food choices or cuisines will also be aligned with languages. So if you put babies in an experiment where there is one adult stranger who is speaking one language, say English, and another one who is speaking another language, let's say Hindi, and then they see the person who's speaking English eating one kind of food, and they see the person who's speaking Hindi eating a different kind of food, and then a third person comes in, say, speaking English, and starts eating the food that the Hindi speaking person has been eating, the baby will be startled and look like, oh my God, what's going on here? You're eating the wrong.

    2024-11-27 · Masters in Business · The Basic Tribal Instincts that Drive Us with Michael Morris · IDENTIFIED FROM THE TRANSCRIPT · source

  7. Their mother's language or another language, they will turn to look at their mother's language. They don't speak yet. They can't understand anything, but they know the patterns of the language. Even dialect is that way. They will turn to a dialect. And the same kinds of experiments are done where you have two adult strangers in front of a baby, and both of them are offering a toy to the baby. Which toy does the baby take? Well, they will preferentially interact and take a toy from a stranger who speaks with their mother's language or even their mother's dialect as opposed to a stranger who speaks with a different language or a different dialect. So their brains have recognized languages and dialects as markers of in-group and they preferentially interact with those people.

    2024-11-27 · Masters in Business · The Basic Tribal Instincts that Drive Us with Michael Morris · IDENTIFIED FROM THE TRANSCRIPT · source

  8. Recognize who's in what group, and in order to recognize when we're around tribe mates and thus should engage in our tribal norms as a way of coordinating with them. And the number one thing is language. Babies learn not only their mother's language, but even their mother's dialect when they're in the womb. So when they're born, they will already... If you play tape recordings to newborns of

    2024-11-27 · Masters in Business · The Basic Tribal Instincts that Drive Us with Michael Morris · IDENTIFIED FROM THE TRANSCRIPT · source

  9. Will race is very salient in this country because race happens to map on to cultural communities that are different from each other. That's not the case in most of the world, you know, in Russia and the Ukraine. You can't tell from somebody's face which side they're on. In Gaza, you can't tell who's Israeli and who's Palestinian based on faces necessarily. Our evolutionary ancestors rarely encountered anybody who was physiognomically different from themselves. So we're not wired to use race as the basis of categorization. It's something that even in this culture children only learn later at age six to pay attention to race. But there are certain cues that we seem to be wired to pay attention to in order to

    2024-11-27 · Masters in Business · The Basic Tribal Instincts that Drive Us with Michael Morris · IDENTIFIED FROM THE TRANSCRIPT · source

  10. Ask a newly liberated people to appropriate aspects of the culture from the former colonial era. But he is somebody who felt like people are a little bit more flexible than they've been given credit for, and he knew that he himself personally was bicultural. He was very much Chinese, but also very much English. And he thought that a lot of the Singaporeans of his generation were also bicultural, and that was a resource that he could draw upon to shape the new culture of independent Singapore.

    2024-11-27 · Masters in Business · The Basic Tribal Instincts that Drive Us with Michael Morris · IDENTIFIED FROM THE TRANSCRIPT · source

  11. Yes, all of those are tribes in the sense that they are communities with an enduring identity across generations. What a generation means is different in a sports team than in a society. But there's transmission of culture across generations and the culture is a kind of glue that enables people to coordinate, cooperate and have a sense of continuity. also have levers for activating cultures and we have levers for altering cultures and leaders like Li Kuan Yu are adept at this. He didn't regard culture as sacred. He was a bit of a cultural engineer at a time when that was regarded as an impossible thing to do that you can't change the culture of a nation. You can't create a new culture.

    2024-11-27 · Masters in Business · The Basic Tribal Instincts that Drive Us with Michael Morris · IDENTIFIED FROM THE TRANSCRIPT · source

  12. Like very strong anti-graft laws and sort of role modeling the austerity and the uncorruptibility that he wanted through role modeling and through these legal changes and through this cultural queuing, he set in motion a new culture of Singapore that proved to be very successful in attracting trade to Singapore rather than to other local ports. And snowballed to become the culture not just of the port in Singapore, but of all of its industries and created the Singapore that we know today.

    2024-11-27 · Masters in Business · The Basic Tribal Instincts that Drive Us with Michael Morris · IDENTIFIED FROM THE TRANSCRIPT · source

  13. Not connected to any of the local ethnicities and that was associated with this prior period in history when the port was functioning in an adaptive way would be the right kind of cultural cue. He even put up a statue of Sir Raffles, who was the British founder of the Singaporean colony, Sir Thomas Raffles, in case somebody didn't get the point. So he didn't try to eliminate all of the traces of the sort of British paradigms from running the port. He tried to restore that by creating an environment that reminded people of that time and brought those habits to the surface. And it was in combination with a few other procedures.

    2024-11-27 · Masters in Business · The Basic Tribal Instincts that Drive Us with Michael Morris · IDENTIFIED FROM THE TRANSCRIPT · source

  14. And what he did was largely opposite to what most independence leaders do. Independence leaders tend to eliminate any trace of the prior colonial influence they pull down statues and they change the names of things back to the local language and they eliminate Western dress and put on the ethnic garb. Lee Kwan Yu did largely the opposite of that. His political party adopted white uniforms reminiscent of the British Navy that had ensured the operation of the port for many decades in Singapore. He made English the official language rather than Mele or Chinese or many of the other dialects spoken in the area. He thought a lingua franca that was

    2024-11-27 · Masters in Business · The Basic Tribal Instincts that Drive Us with Michael Morris · IDENTIFIED FROM THE TRANSCRIPT · source

  15. From the Malaysian Federation, in part because of the ethnic strife between the primarily Chinese, Singaporeans, and the Malaysians. At the time it had no source of drinking water, it had a very high unemployment rate, it had a huge malaria problem, and its port had been completely dysfunctional for decades since the Japanese occupation during World War II. A young leader named Li Kwan Yu, who had grown up in Singapore but then studied law and practice law in the UK for a while before returning, became elected as the first prime minister in order to help Singapore survive as an independent country.

    2024-11-27 · Masters in Business · The Basic Tribal Instincts that Drive Us with Michael Morris · IDENTIFIED FROM THE TRANSCRIPT · source

  16. Of a free port than it had been under British rule. And some of the local traditions of sort of relationship-based business where you do business with my family, so I give you preferential access to somebody else. That's kind of how business works in that area. There are lots of words for it, guanxi, you know, sort of network-based business. And that was the dominant mode of how the port operated. But then a leader named Li Kwan Yu, who was Singaporean, but who studied law in the UK returned to Singapore to kind of try to govern the Malaysian period. But then in the mid 60s, Singapore gained its independence by being

    2024-11-27 · Masters in Business · The Basic Tribal Instincts that Drive Us with Michael Morris · IDENTIFIED FROM THE TRANSCRIPT · source

  17. Yeah. And it was a British colony. And then during World War II, the Japanese occupied it and shut down the port, which the British had a tradition there of a free port. So it was a free port for open trading zone. And the Japanese kind of shut that down. And that led to a sort of darker period in Singapore where you had black markets and you had a lot of corruption instead of an open port that was treating everyone the same and prospering due to the high traffic of business. Singapore, after getting free of the Japanese, it joined the Federation of Malaysia with its northern neighbors. It continued to be less

    2024-11-27 · Masters in Business · The Basic Tribal Instincts that Drive Us with Michael Morris · IDENTIFIED FROM THE TRANSCRIPT · source

  18. Yeah, Singapore is healthier, wealthier, and less corrupt than the United States by a substantial margin. That's not to say everything about it is great. I've lived there a couple of years ago for a year.

    2024-11-27 · Masters in Business · The Basic Tribal Instincts that Drive Us with Michael Morris · IDENTIFIED FROM THE TRANSCRIPT · source

  19. Thanksgiving itself is an example of how culture is mutable. It's not the differences that we have now are not set in stone. They're not necessarily going to last forever. And we can use our cultural capacities for ritual to move beyond differences. And so by celebrating Thanksgiving, we should remember that we can get beyond much worse political crises than the one we have today.

    2024-11-27 · Masters in Business · The Basic Tribal Instincts that Drive Us with Michael Morris · IDENTIFIED FROM THE TRANSCRIPT · source

  20. Ceremonies after the Revolutionary War. And Lincoln was influenced by some of the thought leaders of the era who thought a national holiday, a sort of autumn harvest feast that we all do at the same time would be a unifying thing at a time when the country is sort of divided. And Lincoln thought, oh, that makes sense. But how can I get people to accept a new holiday? Well, I can portray it as something that's already a time-honored American tradition. So he described it with reference to the Puritan themes and customs, and he made reference to George Washington's Thanksgiving a one-off event that wasn't meant to be a holiday. And within a few years, Americans had embraced it as a sacred national tradition.

    2024-11-27 · Masters in Business · The Basic Tribal Instincts that Drive Us with Michael Morris · IDENTIFIED FROM THE TRANSCRIPT · source

  21. Right around the same time as his more famous Gettysburg address when he talked about our fathers came to this land, he made reference to ancestors. He did something that he's not often given credit for, which was the proclamation of the Thanksgiving holiday. I learned in school that Americans have celebrated Thanksgiving holidays since 1621 in an unbroken tradition. That's not true. But a lot of the national folklore of every country is fake lore. It's created retrospectively and projected onto the past. So the pilgrims did not have a Thanksgiving in 1621. They had a feast that they called a rejoicing where they shot guns in the air and drank whiskey and Thanksgiving for them was a religious ceremony. So it was something very different. But there was a concept of Thanksgiving among the Puritans, this kind of religious ceremony. And George Washington held one of those religious...

    2024-11-27 · Masters in Business · The Basic Tribal Instincts that Drive Us with Michael Morris · IDENTIFIED FROM THE TRANSCRIPT · source

  22. And so what's interesting is what did Lincoln think was the solution to that in his first inaugural, he said, The mystic chords of memory will yet swell the chorus of the union. Now that's a bit poetic and cryptic, but what he was suggesting is that collective memory, you know, thinking of our common ancestors and the gratitude and the obligation that we feel and the reverence that we feel when we think of ancestors can get us beyond our current differences, our current differences seem large, but when we think in terms of the hundreds of years of the American experiment since the first settlers, you know, on these shores, we can think of this disagreement between the North and the South as one that we can possibly get beyond.

    2024-11-27 · Masters in Business · The Basic Tribal Instincts that Drive Us with Michael Morris · IDENTIFIED FROM THE TRANSCRIPT · source

  23. In 1860, Abraham Lincoln became president with less than 40% of the popular vote, seven states seceded from the Union before his inauguration. The Civil War broke out a week or so afterwards. That's what I would call a real rift. That's what I would call a challenge, a legitimacy challenge.

    2024-11-27 · Masters in Business · The Basic Tribal Instincts that Drive Us with Michael Morris · IDENTIFIED FROM THE TRANSCRIPT · source

  24. Well, there's an economist at UCLA named Keith Chen who works with cell phone location data. So he has these massive data sets that's basically just tracking the location of everyone's cell phone. And what he has been able to discover through very complex statistics is that in the last election season, 2020, 2016, families that are politically divided have cut short their Thanksgiving dinners during these election years because of the conversations that start to happen after the second glass of wine. So I wish Americans not just peaceful but lengthy Thanksgiving celebrations. One of the things I would suggest is to not believe the hype that Americans are more divided now than they ever have been.

    2024-11-27 · Masters in Business · The Basic Tribal Instincts that Drive Us with Michael Morris · IDENTIFIED FROM THE TRANSCRIPT · source

  25. Name was taken away, and people were told you're just a Bank of America employee, and nobody identified with Bank of America. It all just kind of fell apart. And then you see the most successful people leaving for the competition. It was very demoralizing. But when she gave them their group boundary back and she gave them their The bull back, and she gave them their name and their tradition, Mary Lynch back. Suddenly you had this just renaissance of collaboration and people.

    2024-11-27 · Masters in Business · The Basic Tribal Instincts that Drive Us with Michael Morris · IDENTIFIED FROM THE TRANSCRIPT · source

  26. Broker or Merrill Investment Bank are needed. And fortunately, she was also from North Carolina. So she could be a translator, a natural bicultural person who could go down to Charlotte and talk to the Bank of America executives and explain to them what the Wall Street people did. And they ultimately, after a lot of negotiation, allowed her to do the largest ever rebranding, which was called The Bull Is Back. And they brought back the Merrill Lynch name and they brought back the Bull logo for the private wealth division so that it was once again Merrill Lynch. And almost immediately it restored confidence and it restored collaboration and citizenship within an organization that had always been called Mother Merrill. It had always been a very communitarian organization. But when it's

    2024-11-27 · Masters in Business · The Basic Tribal Instincts that Drive Us with Michael Morris · IDENTIFIED FROM THE TRANSCRIPT · source

  27. Well, what Lewis did that was a saving grace was that he hired a person named Sally Crawchek. Who was already a sort of legend on Wall Street at a young age because she called out some conflicts of interest at Bernstein when she was freshly out of her Columbia MBA and got fired in the process but became a bit of a hero. The journal called her the last honest analyst on Wall Street. And then she was hired at Citibank when they had some problems in their private wealth division and she stood up for the rights of investors who had been sold certain products that she thought had some hidden problems and got fired again but was lauded once again as being a person with integrity. And so she was brought in to restore trust as somebody that had Wall Street credentials. It didn't seem like she was just this consumer bank person who didn't get what a Merrill

    2024-11-27 · Masters in Business · The Basic Tribal Instincts that Drive Us with Michael Morris · IDENTIFIED FROM THE TRANSCRIPT · source

  28. That looked the same as the standard bank branch, or to call themselves Bank of America. You can imagine a career merrill person in Paris or Tokyo suddenly having to call themselves Bank of America. It's not the brand that worked particularly well in those environments. And so it was failing and you had a hemorrhaging of talent where brokers can often take their whole portfolio of clients and go across the street to the competition. And so

    2024-11-27 · Masters in Business · The Basic Tribal Instincts that Drive Us with Michael Morris · IDENTIFIED FROM THE TRANSCRIPT · source

  29. Of America culture. They regarded some of the Merrill culture as the problem that created the crisis, this excessive risk-taking. And so they would hold workshops to try to Bank of Americanize the Merrill bankers. But you probably know a lot of former Merrill bankers, as I do. They were people who didn't think they had that much in common with the person at the bank branch on the corner. You know, they thought they were in a very different industry and that the Bank of America culture had very few lessons relevant to them. Even the so-called thundering herd of a Merrill investment advisors at offices around the country and abroad didn't think that it served their business to suddenly have a sign in front saying Bank of America.

    2024-11-27 · Masters in Business · The Basic Tribal Instincts that Drive Us with Michael Morris · IDENTIFIED FROM THE TRANSCRIPT · source

  30. At discount, but then the full depth of the troubles related to the financial crisis became apparent with each quarter where there were lots of bad loans on the books at Merrill and then Bank of America's acquisition of countrywide in LA brought it into the problematic mortgage crisis. As a result, there was a lot of strain. There was some resentment of the Bank of America. You know, the more plebeian consumer bankers who weren't getting a bonus because of the expensive investment bank that had been purchased. And what Lewis and others at Bank of America tried to do was to assimilate Merrill into Bank of America.

    2024-11-27 · Masters in Business · The Basic Tribal Instincts that Drive Us with Michael Morris · IDENTIFIED FROM THE TRANSCRIPT · source

  31. Plenty of reserve capital. And he actually came up to New York and started talking to other banks, I think maybe banks that were too far gone and partially through government intervention, he became in conversation with Merrill Lynch. And Merrill Lynch was this century old esteemed brand. It was in the collective imagination synonymous with Wall Street. It had the most famous logo in banking, you know, the charging bull and slogans like Merrill Lynch is bullish on America. So very strong culture, very strong brand. And it needed a rescuer. So it looked like a masterstroke of strategy where Merrill was saving itself and Bank of America had gotten a prize.

    2024-11-27 · Masters in Business · The Basic Tribal Instincts that Drive Us with Michael Morris · IDENTIFIED FROM THE TRANSCRIPT · source

  32. Well, that's a fascinating case. It's a case that we teach at Columbia to our students in their very first weeks. You have as a background Peter Lewis, who had built Bank of America starting from a very small regional North Carolina bank and swallowing up banks even larger than itself to become this bank that had one in five Americans as a customer. It was the largest consumer bank. But he wanted one more victory at the end of his career, which was to acquire a Wall Street bank, an investment bank, and move into the fast lane of finance. And the financial crisis presented an opportunity because these investment banks had really troubled balance sheets and a consumer bank was considered to be something that could balance that.

    2024-11-27 · Masters in Business · The Basic Tribal Instincts that Drive Us with Michael Morris · IDENTIFIED FROM THE TRANSCRIPT · source

  33. And growth orientations. You know, there are some orientations of thinking, I'm smart, you know, and I have high intelligence as a fixed entity. And then other people have this mindset that I have the ability to get smarter. And Satya Nadella is a big advocate of trying to create this growth mindset rather than fixed mindset about ability. And Microsoft has really Resumed its position on the top of the technology hierarchy. It's made really adaptive moves in the AI space and it's become a very happening and quantum computing as well. So it's not just in the cloud computing area, the organization got its mojo back and I think it got its mojo back by leaving behind an organizational culture that worked in the early era of the industry but didn't work once you're Competing with lots of very adaptive organizations.

    2024-11-27 · Masters in Business · The Basic Tribal Instincts that Drive Us with Michael Morris · IDENTIFIED FROM THE TRANSCRIPT · source

  34. You're a customer, and Microsoft hasn't been listening to you very well and is trying to sell you software with a lot of features that you don't need. So let's instead apologize for not knowing better and let's take corrective steps of let's send a salesperson to shadow your people for a few weeks and really get to know the day to day at your company and then we'll come up with you know a cloud product that really dovetails with your needs instead of the way that we've been doing it and it's considered to be you know the the instrumental you know the critical behaviors that change Microsoft's culture from a know-it-all culture to a learn it all culture. Satya and Adela is also very taken by the research and psychology by Carol Dweck and others about learning orientation.

    2024-11-27 · Masters in Business · The Basic Tribal Instincts that Drive Us with Michael Morris · IDENTIFIED FROM THE TRANSCRIPT · source

  35. Might be the right answer if a junior employee is asking whether he should negotiate hard or but it wasn't considered to be the best answer about this issue you know sort of a structural issue related to gender and so there was some some chatter in the blogosphere about this and instead of ignoring it which he could have easily done he actively publicized the fact that he made this error and then actively went to meet with women in technology groups and labor economists and people who are experts on this issue and actively showed that he was taking steps to avoid this structural problem at Microsoft and by sort of enthusiastically owning his mistake and apologizing for it he was role modeling this set of behaviors which is you know

    2024-11-27 · Masters in Business · The Basic Tribal Instincts that Drive Us with Michael Morris · IDENTIFIED FROM THE TRANSCRIPT · source

  36. In it, he was asked during a QA about gender differences in tech salaries. And we know that these gender differences are in part caused by the fact that companies don't regard it as a credible threat when women get an outside offer because they don't think the woman's husband and family will move to another city in the way that they do when a man gets an outside. So women don't get the same raises when you have a star system. It happens in academia. It happens in tech companies. But Nadella was tired and he had answered a lot of questions and he got the question and he said, well, he said a lot of these inequalities, they even out over time. And so maybe it's just a good idea to let the trust the process and let the process make its corrections, which, you know.

    2024-11-27 · Masters in Business · The Basic Tribal Instincts that Drive Us with Michael Morris · IDENTIFIED FROM THE TRANSCRIPT · source

  37. Inhibiting the collaboration that was needed in the new era and the employees were quite vocal about that. And he made that change. So listening works better if you're also taking some actions that shows that you've heard what was said. And then one particular event, I think very notable, he went to a conference on women in technology. I think it's called the Grace Hopper Conference, you know, after one of the founders of computer scientists who was a woman who was underrecognized until recently.

    2024-11-27 · Masters in Business · The Basic Tribal Instincts that Drive Us with Michael Morris · IDENTIFIED FROM THE TRANSCRIPT · source

  38. And so he embarked on a listening tour, words that had never been uttered by the prior CEOs, and went all through the Microsoft ecosystem to their developers, to their salespeople, to their customers, and listened and made a few changes based on what they said. So one of the things that Microsoft was famous for was a stack rank performance evaluation system where everybody, you know, you have a fixed curve and the lower 10 or 20% are fired each year. And that was considered to be something that was

    2024-11-27 · Masters in Business · The Basic Tribal Instincts that Drive Us with Michael Morris · IDENTIFIED FROM THE TRANSCRIPT · source

  39. It was a cult of technical expertise. And Satya Nadella had been succeeding in the cloud division, but that was a relatively small division within Microsoft. And he was tapped to be CEO. And he realized that what he had to do was to use the hero instinct, the tendency to follow role models as a way of reshaping the culture. But it was tricky because he couldn't use his bully pulpit as CEO to shout at people, to become better listeners. That would be an oxymoron, right? He had to instead lead by example and show people what were the set of behaviors that the organization needed and that would carry prestige in the new era.

    2024-11-27 · Masters in Business · The Basic Tribal Instincts that Drive Us with Michael Morris · IDENTIFIED FROM THE TRANSCRIPT · source

  40. Well, the first two CEOs, Bill Gates and Steve Ballmer, were strong personalities and sort of intellectually dominant sort of figures and sort of the smartest guy in the room type people and led that way. And then that worked really well when Microsoft had a virtual monopoly and could just load more and more technical features on each generation of its software and people didn't really have a choice because the switching costs were high. But then we enter the cloud computing era where switching costs are much lower and there's this new norm of just paying for the features that you use. And that created a premium on knowing your customer, knowing what your customer needed, which was not, you know, Microsoft wasn't an extroverted organization. It was introverted.

    2024-11-27 · Masters in Business · The Basic Tribal Instincts that Drive Us with Michael Morris · IDENTIFIED FROM THE TRANSCRIPT · source

  41. Partly responsible for the South Korea that we know today, which is a cultural exporter and a much more open society than what was the case then, they even changed their citizenship law so that they could make who's hitting an honorary citizen. a blood standard of citizenship where you had to prove that you were Korean to be a citizen and instead they changed it to one where if you had lived there and done work there you could become Korean citizen so literally and figuratively they opened themselves up to the world and the South Korea we know today with k-pop bands topping the charts and you know movies that are winning oscars and soap operas that are played all around the world that's the South Korea that has come from the openness that this event helped to create

    2024-11-27 · Masters in Business · The Basic Tribal Instincts that Drive Us with Michael Morris · IDENTIFIED FROM THE TRANSCRIPT · source

  42. Well, amazingly, they made it out of the group rounds to tournament play. And then in tournament play, they were paired with the teams like Italy and Spain who were sort of defending champions. And they made it all the way to the semi-finals. And it was one of the few times that a team that was not either from South America or Europe made it to the semi-finals. It was the first Asian team to ever make it to the semifinals. And it was not just an unlikely run for a soccer team, but it set off a jubilation that was nationwide, a celebration of what South Korea was capable of if they opened themselves up to outside influences and outside ideas. And I think it's part of the...

    2024-11-27 · Masters in Business · The Basic Tribal Instincts that Drive Us with Michael Morris · IDENTIFIED FROM THE TRANSCRIPT · source

  43. Where players swap positions on the field to throw off defenders, but it means that a 20-year-old rookie who is playing next to the legendary midfielder would take that person's position and then that person takes the winger position or whatever the other position is. And that just felt wrong to players when they were thinking through the lens of their Korean social habits. But when they were in the Emirates, surrounded by professional football players from various countries, their identity as professional football players came to the fore of their minds rather than their identity as Koreans. And they became more open, both the rookies and the veterans, to learning this new tactical system, which was necessary to Raise their game to the level where they could compete against the

    2024-11-27 · Masters in Business · The Basic Tribal Instincts that Drive Us with Michael Morris · IDENTIFIED FROM THE TRANSCRIPT · source

  44. Honorific declensions of Korean, which he had heard from his assistant coaches were being used on the field are henceforth banned. He justified it as the need for speed. But it was obvious that some of these things were also changing the cultural cues around the players. He also didn't allow the South Korean sports press to follow them to the Emirates so that players wouldn't be interviewed by their compatriots after every scrimmage about what they did wrong and what they did right. And what he was trying to do was sort of remove the daily reminders of these Korean cultural habits that he suspected were getting in the way of learning what he was trying to teach, which was this Dutch style of football.

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  45. Change the way things are done there. So he held open tryouts, which was a first way of ruffling feathers because, you know, the custom there had been that the legends of Korean soccer would automatically be given their standard positions on the team. And he then started noticing that when they would scrimmage that the players were not taking every shot or passing as fluidly as he would like. And so he announced a set of changed policies that were a bit mysterious to the players. He said, okay, the next phase of our training cap is not going to be here in South Korea. It's going to be in the United Arab Emirates at an international soccer facility.

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  46. Well, he was a very down to earth, egalitarian Dutchman, and also not terribly knowledgeable about the legends of South Korean soccer. He didn't know who their Beckham and who their messy were. And he had watched the game tapes and noticed that their style of play was a little bit slower and more predictable than what was needed to play with the world's best at this time. And so he thought, okay, I'm going to have to just

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  47. Made a long distance call to the Netherlands and called a fellow named Hus Hidink, who was a football or soccer coach in the Netherlands who had found a lot of success turning teams around and doing so despite what might be considered an obstacle, which is cultural differences.

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  48. And at the same time, their national soccer team, the Reds, was starting to flounder. They're usually a regional power, but in the 2000 Asia Cup, they couldn't even beat Kuwait, which is a fairly small country not known for its soccer prowess. And so this was a moment of panic for the soccer overlords of South Korea because they were about to co-host the World Cup and the soccer odds makers were betting that they would be the first ever host nation to not advance from group play to tournament rounds, not a distinction that they were hoping would be associated with their country being the first host not to advance. So they made a gamble, which is that they called

    2024-11-27 · Masters in Business · The Basic Tribal Instincts that Drive Us with Michael Morris · IDENTIFIED FROM THE TRANSCRIPT · source

  49. Well, South Korea is a country that had a very difficult 20th century of civil war and colonization and political turmoil. And then everything was finally coming together in the 90s when they reached the elite tier of nations and they successfully bid on hosting the World Cup with their archival Japan. And it really looked like they were ascendant. And then the Asia crisis in, I think, 98 brought down their politicians, brought down some of their banks.

    2024-11-27 · Masters in Business · The Basic Tribal Instincts that Drive Us with Michael Morris · IDENTIFIED FROM THE TRANSCRIPT · source

  50. The peer instinct was this mechanism, this engine for kind of spreading and distributing the knowledge. We want to conform to what the others around us are doing. And the end result of this was cumulative cultural evolution, that the shared knowledge in a group became richer and more tuned to what works in the environment with each generation. And that collective level learning, more than anything about our brains as individuals, is what enabled our species to become the dominant species of the planet. And it's still a very powerful resource for us today.

    2024-11-27 · Masters in Business · The Basic Tribal Instincts that Drive Us with Michael Morris · IDENTIFIED FROM THE TRANSCRIPT · source