YouSaid · the spoken record

Michele Ferrero

lines on the record

1

first

2025-06-23

most recent

2025-06-23

sittings or episodes

1

sources

podcast

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1. “Everyone thought that we Italians could not go to Germany and sell chocolate, and today it's our biggest market. Everyone made the Easter egg, but I thought it could be made smaller and sold every day. Everyone wanted dark chocolate, but I said it should have more milk and less cacao. Everyone thought that tea could only be the kind with a bag and hot, and I made it cold and without a bag, and this tea did not take off for ten years, but I did not get discouraged because I was convinced that it required time and that my intuition was right, and that Mrs. Valeria didn't yet realize that, it was what she needed. But then she did, and it was a huge success. I was able to do all this because we're a family business and we're not listed on the stock exchange. This allowed us to grow calmly, to have long-term plans, to know how to wait, and to not be caught up in the frenzy of the daily ups and downs. And his final parting advice was his answer to the question.”

   2025-06-23 · Founders · #392 Michele Ferrero and His $40 Billion Privately Owned Chocolate Empire · IDENTIFIED FROM THE TRANSCRIPT