YouSaid · the spoken record

Mike Cessario

lines on the record

101

first

2024-01-22

most recent

2024-01-22

sittings or episodes

1

sources

podcast

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1. “You're talking about a quarter million dollars just to do the bare minimum run of a canned product. So I'm like, okay, I don't have anywhere near that kind of cash and there's nobody who's going to write me a check for the idea at that time. Oh, I want to put water in a can and call it liquid death. They're like, that's the dumbest idea ever. No retailer will carry it. You know, this might be a lot harder than I thought it was going to be.”

   2024-01-22 · How I Built This with Guy Raz · Liquid Death: Mike Cessario · IDENTIFIED FROM THE TRANSCRIPT