YouSaid · the spoken record

Mike O'Donnell

lines on the record: 139
first: 2025-10-13
most recent: 2025-10-13
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“Yeah, the department stores were tough. It took much longer to get the business moving in the department store world where we saw the initial success was in these sort of smaller specialty stores where, you know, think of this store. It's an owner who buys the product. He's the number one salesman. He knows all the customers. So he's got to sell what he buys.”
2025-10-13 · How I Built This with Guy Raz · Faherty Brand: Alex and Mike Faherty. How Jersey Shore + Manhattan Chic grew to 80 stores. · IDENTIFIED FROM THE TRANSCRIPT
“But the other challenge going wholesale is your stuff has to sell. And if anybody walks into a Bloomingdale's and I just need a pair of trousers and I'm like, I've got fifty.”
2025-10-13 · How I Built This with Guy Raz · Faherty Brand: Alex and Mike Faherty. How Jersey Shore + Manhattan Chic grew to 80 stores. · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, so we didn't make any money our first bunch of years, but we were losing like $500,000 a year or $400,000 a year. We weren't losing $10 million or $20 million a year. So we had to. There was no alternative. We couldn't just lose a lot of money.”
2025-10-13 · How I Built This with Guy Raz · Faherty Brand: Alex and Mike Faherty. How Jersey Shore + Manhattan Chic grew to 80 stores. · IDENTIFIED FROM THE TRANSCRIPT
“So because you didn't have, you weren't venture-backed, you didn't have hundreds of millions of dollars behind you, you actually were forced to do this.”
2025-10-13 · How I Built This with Guy Raz · Faherty Brand: Alex and Mike Faherty. How Jersey Shore + Manhattan Chic grew to 80 stores. · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, it's a high interest rate, but it's capital. And then once you ship the product, you send your invoice and they'll dance you the money. So when I was thinking about the float of this business and how do you make the business to scale without raising a lot of money? Wholesale just naturally makes the most sense.”
2025-10-13 · How I Built This with Guy Raz · Faherty Brand: Alex and Mike Faherty. How Jersey Shore + Manhattan Chic grew to 80 stores. · IDENTIFIED FROM THE TRANSCRIPT
“They raised a bunch of money because when you think when you do the financial model of spending money on marketing on e-commerce, first customer acquisition. LTV like it's not dollar one profitable in a meaningful way And so when I'm like, I only have this amount of runway, I only have this little amount of money. The wholesale business made sense for me because there's been an industry that's been set up called the factoring business where there's these specialty finance companies that once you get an order from a retailer like a Nordstrom, you can give that order to the specialty finance company and they will first give you what's called PO financing. So for some interest rate, they will give you an advance on a high interest rate.”
2025-10-13 · How I Built This with Guy Raz · Faherty Brand: Alex and Mike Faherty. How Jersey Shore + Manhattan Chic grew to 80 stores. · IDENTIFIED FROM THE TRANSCRIPT
“I mean, again, it proved to be the right decision, but already I'm just curious how you thought about this, because in 2014, like... You could start to see that people were not going to department stores as much. And again, even today, it's a mixed bag. If you go to San Francisco to Union Square, nobody's in the department stores. But if you go to the Westfield shopping center in La Jolla, which is a beautiful outdoor mall, it's packed with people. Or you go to like a suburban shopping center in Palo Alto, or I'm sure there's some, you know, on the east coast around where you guys are. They're busy, but there was an argument to be made at the time that, oh, this is not going to work.”
2025-10-13 · How I Built This with Guy Raz · Faherty Brand: Alex and Mike Faherty. How Jersey Shore + Manhattan Chic grew to 80 stores. · IDENTIFIED FROM THE TRANSCRIPT
“Exactly. And when you read about these brands, you know, they do segment breakouts, wholesale, retail. At that time, there wasn't really splitting up e-comm and retail yet, but it was always like wholesale was half the business. Retail e-com was half the business. So I was like, this is how you build a brand. So we have our initial business plan. Mike and I were looking at it before. And in year six in the business plan, it said that retail would be 45% of the business. online would be 35% of the business and wholesale would be the rest. And so wholesale was always a part of the plan. But what happened was wholesale got going first. Year two of the business wholesale 75% of our business because that's really what took off.”
2025-10-13 · How I Built This with Guy Raz · Faherty Brand: Alex and Mike Faherty. How Jersey Shore + Manhattan Chic grew to 80 stores. · IDENTIFIED FROM THE TRANSCRIPT
“When I was working on the business plan, I was studying 10K's annual reports of Ralph Lauren, coach, Louis Vuitton, whatever brands I could get my hands on that were public that I felt were like the best, most valuable brands.”
2025-10-13 · How I Built This with Guy Raz · Faherty Brand: Alex and Mike Faherty. How Jersey Shore + Manhattan Chic grew to 80 stores. · IDENTIFIED FROM THE TRANSCRIPT
“Was the idea we've done so many direct to consumer brands, Warby Parker and Harry's Razors and all these brands that really kind of blew up in this time period was the idea to be a direct-to-consumer brand, like to be a web-based business where the vast majority of your stuff was being sold online or were you already thinking, no, we want to be a wholesaler, we want to be in Nordstroms and Bloomingdale's, and we want to do both or we want because The margins on direct-to-consumer are higher. They're better. So what was the idea that you had?”
2025-10-13 · How I Built This with Guy Raz · Faherty Brand: Alex and Mike Faherty. How Jersey Shore + Manhattan Chic grew to 80 stores. · IDENTIFIED FROM THE TRANSCRIPT
“We're like, oh my God, journal standard Japan, like this is amazing. And then the woman who was with Journal Standard is sort of like an agent. She helps other Japanese brands. And then all of a sudden, it was like Journal Standard. And then there's another store called United Arrows. And there's another store called Isitan. They all wanted to come see the line. And that was really when the business went from $350,000 e-comm mobile beach house business to in one year once we shipped this product, we're going to be in some of the best stores in the world.”
2025-10-13 · How I Built This with Guy Raz · Faherty Brand: Alex and Mike Faherty. How Jersey Shore + Manhattan Chic grew to 80 stores. · IDENTIFIED FROM THE TRANSCRIPT
“And they, you know, a lot of it's like who takes a run at this brand and gives it a chance early. And so the buyer at Fred Siegel really identified with the brand. I think Mike coming from RRL, which is a very well-regarded line in clothing. Saw the potential, and so he gave us some real space at Fred Siegel in LA in Santa Monica. And One of the other things was all of a sudden we get this random email in Japanese from a store called Journal Standard, which is a very well-known kind of cool specialty boutique in Japan.”
2025-10-13 · How I Built This with Guy Raz · Faherty Brand: Alex and Mike Faherty. How Jersey Shore + Manhattan Chic grew to 80 stores. · IDENTIFIED FROM THE TRANSCRIPT
“The type of stories we were going at were more of a luxury fashion retailers. So we were going after Barney's, we were going after Japanese retailers. We were going after Stagg in Austin, this awesome store there. So, these stores kind of had this. Let's just talk about the American market, right? They had this whole of like, all right, we either have suiting dressy haberdasherry suiting, or we have Ralph Lauren, or we have like golf brands They sort of were like, We're kind of missing a rugged casual take on American, you know, that's got some coastal vibes. At that point, Tommy Bahama was kind of out of fashion in that world. They just came and they were like, We've just been missing this. The price point was higher end, the quality was higher end, but the vibe was just like so chill.”
2025-10-13 · How I Built This with Guy Raz · Faherty Brand: Alex and Mike Faherty. How Jersey Shore + Manhattan Chic grew to 80 stores. · IDENTIFIED FROM THE TRANSCRIPT
“What was it that, like, how were you able to differentiate it in your mind? I mean, it's sort of a kind of like laid-back coastal vibe, like what made it, in your view, different from any competitors”
2025-10-13 · How I Built This with Guy Raz · Faherty Brand: Alex and Mike Faherty. How Jersey Shore + Manhattan Chic grew to 80 stores. · IDENTIFIED FROM THE TRANSCRIPT
“So, it ended up happening that first year was we ended up doing like 365, 350 indirect to consumer sales. And, you know, this sort of experience on the road. Showed me the power of these small specialty retailers across the country because we didn't have to spend any money on marketing. We just had to get the beach house there. And so when Mike designed that first line, there's momentum. There's like these stores are interested in this brand. Online, no one was interested in us. In person, people were interested in us. And then now I found these buyers from these sort of clothing stores that were interested in what we're doing. And I'm like, this is going to be what gets us going.”
2025-10-13 · How I Built This with Guy Raz · Faherty Brand: Alex and Mike Faherty. How Jersey Shore + Manhattan Chic grew to 80 stores. · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, so the New York trade show let us park out front the front door. So we were actually on Mercer Street in Soho and we're out front. Granted, it was 100 degrees that week. Still, every buyer who walked in Saw this cool thing, and then we went to Vegas, and I think that helped just like as buyers come through, like, oh, this is something different. This is something that feels bigger than maybe it is.”
2025-10-13 · How I Built This with Guy Raz · Faherty Brand: Alex and Mike Faherty. How Jersey Shore + Manhattan Chic grew to 80 stores. · IDENTIFIED FROM THE TRANSCRIPT
“All of the trade shows for spring 14 start in July. So I needed all my samples July 1st, let's just say. Then once we got back and we started the trade show circuit where it was like Faraday's launching a collection, the trailer became our trade show booth. And it was like, oh my goodness, this is amazing.”
2025-10-13 · How I Built This with Guy Raz · Faherty Brand: Alex and Mike Faherty. How Jersey Shore + Manhattan Chic grew to 80 stores. · IDENTIFIED FROM THE TRANSCRIPT
“It's a great idea because it's like a great way to at least get your brand in front of people. But meantime, you're running the business, right? So you guys are driving this truck and then you had to deal with the suppliers and there were probably like calls you had to be on and Mike, you had to be working, do you work in CAD to design clothing?”
2025-10-13 · How I Built This with Guy Raz · Faherty Brand: Alex and Mike Faherty. How Jersey Shore + Manhattan Chic grew to 80 stores. · IDENTIFIED FROM THE TRANSCRIPT
“Yep. Right? When there's a curve and there's a big and 12 people showed up and never seen this other kind of good, I'll buy it. How about something from it? We sold $1,500 on the side of the Pacific one by Big Sir. I'll never forget it.”
2025-10-13 · How I Built This with Guy Raz · Faherty Brand: Alex and Mike Faherty. How Jersey Shore + Manhattan Chic grew to 80 stores. · IDENTIFIED FROM THE TRANSCRIPT
“A couple flat tire in Shreveport lost the keys in the trailer somewhere in LA. The funniest story is like when we're on the PCH in Big Sur, and we just park on the water and like a dozen people pull up and buy stuff from us.”
2025-10-13 · How I Built This with Guy Raz · Faherty Brand: Alex and Mike Faherty. How Jersey Shore + Manhattan Chic grew to 80 stores. · IDENTIFIED FROM THE TRANSCRIPT
“Wow. I mean, how long were you guys driving per day? Like eight, ten hours So, you guys are doing like days in and like fast food and whatever he had to do.”
2025-10-13 · How I Built This with Guy Raz · Faherty Brand: Alex and Mike Faherty. How Jersey Shore + Manhattan Chic grew to 80 stores. · IDENTIFIED FROM THE TRANSCRIPT
“Also, like the founders are there, like every time I've gone to a crafts fair or, because that's the kind of thing you guys might have been doing, right? Like you go there and you're like, oh, this is the, and you meet the guy who's making the leather pouches. And you're like, wow, these are really cool. Exactly. And you're like, okay, it's a little expensive, $90. But you know what? The guy's here. And I'm going to buy this. It's not made in some giant factory and buy some faceless person. Like, this is the guy that's making it.”
2025-10-13 · How I Built This with Guy Raz · Faherty Brand: Alex and Mike Faherty. How Jersey Shore + Manhattan Chic grew to 80 stores. · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, so it first started with, yeah, we basically took the trailer and we started like just plotting out where we would go. We did a mix of like individual clothing retailers who we reached out to and we were like, hey, we could do an event in your parking lot. Or we reached out to like concerts, like festivals. I'm like, hey, like we did this festival in Charleston where we just like plotted it next to like all the food trucks and we're like, we're selling bathing suits.”
2025-10-13 · How I Built This with Guy Raz · Faherty Brand: Alex and Mike Faherty. How Jersey Shore + Manhattan Chic grew to 80 stores. · IDENTIFIED FROM THE TRANSCRIPT
“Absolutely. But, you know, I'm not a plug and play kind of guy, so I had to design a custom trailer with hydraulics that looked like, you know, a 1940s cape, you know, and I had my mom who's an interior decorator help me with it. Another friend who's an architect in San Francisco just tell me like a couple things. And we built this basically trailer that was completely clad in reclaimed wood and you opened it up and it was birch wood on the inside with photography and cool fixtures and racks and the two sides of the trailer completely opened on hydraulics onto a sort of porch on both sides. And so we could basically pull it on a pickup truck, go anywhere and sort of create a clothing store.”
2025-10-13 · How I Built This with Guy Raz · Faherty Brand: Alex and Mike Faherty. How Jersey Shore + Manhattan Chic grew to 80 stores. · IDENTIFIED FROM THE TRANSCRIPT
“Cricket. There's nothing. Wow. So clearly, sales are slowing down, but I read that by the summer of 2013. You guys come up with kind of an unusual idea, which is you basically take the clothes on a tour of the country. Almost like you were a band or something. Like I read that you built kind of like a mobile pop-up store. Can you tell me about that?”
2025-10-13 · How I Built This with Guy Raz · Faherty Brand: Alex and Mike Faherty. How Jersey Shore + Manhattan Chic grew to 80 stores. · IDENTIFIED FROM THE TRANSCRIPT
“We weren't doing Facebook ads, you know, we had an Instagram account and we got some press right when we launch. So we had like a nice initial launch in April for the first couple weeks, you know, friends or tell them about friends were emailing everyone we know. So we're like got a couple thousand dollar days, five thousand dollar day like, wow, this is great. And then all of a sudden it's like. Crickets. There's nothing.”
2025-10-13 · How I Built This with Guy Raz · Faherty Brand: Alex and Mike Faherty. How Jersey Shore + Manhattan Chic grew to 80 stores. · IDENTIFIED FROM THE TRANSCRIPT
“That's an ambitious goal, right? Especially when you're an unknown brand. First of all, how did you get people to be aware of the website? Were you doing Facebook ads? Like, what were you doing?”
2025-10-13 · How I Built This with Guy Raz · Faherty Brand: Alex and Mike Faherty. How Jersey Shore + Manhattan Chic grew to 80 stores. · IDENTIFIED FROM THE TRANSCRIPT
“It was incredibly steep. I'm still 12 years later, still trying to learn it. And I think that if I look back at what was one thing that I did not anticipate or understand going into this was how complicated and difficult inventory management was going to be. And we learned it right away because we have to sell this amount of clothes in order to survive.”
2025-10-13 · How I Built This with Guy Raz · Faherty Brand: Alex and Mike Faherty. How Jersey Shore + Manhattan Chic grew to 80 stores. · IDENTIFIED FROM THE TRANSCRIPT
“I want to just talk business for a sec with you, Alex, because you had experience in working in private equity and investment banks, but not necessarily with like inventory management, right? Like you could build a financial projections, you could build a P&L, but this is different. Retail, especially apparel, is a different kind of beast because one misstep can really put you back. Too much stuff hanging around that you got to eventually throw away. You're dealing also with like different sizes. You don't want too much excess. You know you're going to throw stuff away. Like it's a restaurant, right? At the end of the day, the restaurant's got to throw away food. So how hard was that learning curve for you? Like, was it pretty steep?”
2025-10-13 · How I Built This with Guy Raz · Faherty Brand: Alex and Mike Faherty. How Jersey Shore + Manhattan Chic grew to 80 stores. · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, we did a couple smaller add on rounds to that because I think what we figured out quickly is that inventory eats up capital really fast. At some point in the first year, we needed to figure out how to make clothes because we were moving from bathing suits into a full clothing line. And so we needed to find somewhere to make the line because we were going to only order 50 units, 75 units, 100, like small quantities. This one factory owner who's one of Mike's close friends, who's an amazing guy, we met with him, talked to him about the business, and he said he invested and then opened up his factory to us for that first production run.”
2025-10-13 · How I Built This with Guy Raz · Faherty Brand: Alex and Mike Faherty. How Jersey Shore + Manhattan Chic grew to 80 stores. · IDENTIFIED FROM THE TRANSCRIPT
“I mean, I'm assuming that given your backgrounds and your track record, it probably wasn't easy, but yeah, I mean, you guys are smart guys. You had all this experience in finance, your brother had all this experience in fashion and design. I guess you get checks ranging from what?”
2025-10-13 · How I Built This with Guy Raz · Faherty Brand: Alex and Mike Faherty. How Jersey Shore + Manhattan Chic grew to 80 stores. · IDENTIFIED FROM THE TRANSCRIPT
“It's just swimwear. It was the first product that we made And I had started sort of six months before we started reaching out to people that we knew, kind of friends and family and people that we had relationships with. And so I started during that time period, you know, trying to raise our first kind of angel round.”
2025-10-13 · How I Built This with Guy Raz · Faherty Brand: Alex and Mike Faherty. How Jersey Shore + Manhattan Chic grew to 80 stores. · IDENTIFIED FROM THE TRANSCRIPT
“I remember we launched the website. Alex and I were like, if we're going to launch this brand, we have to be on a surf trip. So we went to Puerto Rico at a friend of a friend's apartment in San Juan that had good Wi-Fi. We were with our buddy who was helping us with the final back end of the website, like making sure everything was linking, et cetera. At one minute, I was like, the website was live. And there's nothing we can do. And we went surfing. And like, you know, we got some good press hits out the gate. And then, you know, it's like, all right, we're selling stuff.”
2025-10-13 · How I Built This with Guy Raz · Faherty Brand: Alex and Mike Faherty. How Jersey Shore + Manhattan Chic grew to 80 stores. · IDENTIFIED FROM THE TRANSCRIPT
“When we come back after a quick break, how a cross country road trip, an old fashioned catalog, and a boutique clothing store in Japan all help the Faraday brand get on its feet. Stay with us, I'm Guy Raz, and you're listening to how I built this. Welcome back to How I Built This I'm Guy Raz. So it's February 2013 and Alex Faraday quits his finance job to go all in on a new fashion brand with his twin brother Mike. They're looking to raise some seed money, they order their first run of clothing, and they're planning to launch their website in the spring.”
2025-10-13 · How I Built This with Guy Raz · Faherty Brand: Alex and Mike Faherty. How Jersey Shore + Manhattan Chic grew to 80 stores. · IDENTIFIED FROM THE TRANSCRIPT
“And I loved it. I freaking loved it. And I was just feeling like I wasn't really enjoying my job that much anymore. I felt like my dad was in my head still, but I had to make the decision. It was getting closer. And I just had a couple of sleepless nights and just like woke up in the middle of the night, turned to carry him, was like, I got to do this.”
2025-10-13 · How I Built This with Guy Raz · Faherty Brand: Alex and Mike Faherty. How Jersey Shore + Manhattan Chic grew to 80 stores. · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, the first inventory. I remember when we did our first inventory buy of the board charts that Mike developed, the initial deposit was like $150,000. And for the year that Mike was after he left Ralph Lauren, he rented a little studio and he set up shop there and he sort of set up his concept wall, you know, some of the branding, the fabrics that he was working on. He was there seven days a week all the time. And I would go over there on the weekends to catch up with him, brainstorming about the business. And so that kind of went on and on for months and months and months.”
2025-10-13 · How I Built This with Guy Raz · Faherty Brand: Alex and Mike Faherty. How Jersey Shore + Manhattan Chic grew to 80 stores. · IDENTIFIED FROM THE TRANSCRIPT
“And Alex, how much money did you have to or did you make available to do this? You had some saved cash, probably living as frugally as possible. But how much money were you able to put in?”
2025-10-13 · How I Built This with Guy Raz · Faherty Brand: Alex and Mike Faherty. How Jersey Shore + Manhattan Chic grew to 80 stores. · IDENTIFIED FROM THE TRANSCRIPT
“A little less sticky, let's just say, on your body. So I kind of just kept working and working, working. It was like trial number six, right? If I only had 17% cotton with the recycled polyester, it didn't change the quick dry mentality of it. But when you touched it, you thought it was a regular fabric. You didn't think it was a board short.”
2025-10-13 · How I Built This with Guy Raz · Faherty Brand: Alex and Mike Faherty. How Jersey Shore + Manhattan Chic grew to 80 stores. · IDENTIFIED FROM THE TRANSCRIPT
“Cotton wouldn't work. A little cotton I found out could work fine So, what I did was, it was like, all right, first you got to find what's the best version of the recycled filament yarn. And that's from a company in South Carolina called Unify. They're like, they just make the best version of the recycled polyester from, you know, plastic bottles and stuff. So it was like, all right, no one's really doing this mix of like, I still like the way cotton feels. There's like a feel to it that feels like softer.”
2025-10-13 · How I Built This with Guy Raz · Faherty Brand: Alex and Mike Faherty. How Jersey Shore + Manhattan Chic grew to 80 stores. · IDENTIFIED FROM THE TRANSCRIPT
“What did you need it to do? What was going to make the book? Board shorts are probably like the traditional surf shorts are probably made from polyester or nylon.”
2025-10-13 · How I Built This with Guy Raz · Faherty Brand: Alex and Mike Faherty. How Jersey Shore + Manhattan Chic grew to 80 stores. · IDENTIFIED FROM THE TRANSCRIPT
“And a lot of it was we started from scratch from like the yarn, right? Because a lot of the synergy of Faraday, right, was like, we were going to do it. We were going to do like what I did at Ralph Lauren from a quality craftsmanship, but we were going to do it from a Patagonia material perspective. It started with like, what was the recycled fiber to make the board shorts with?”
2025-10-13 · How I Built This with Guy Raz · Faherty Brand: Alex and Mike Faherty. How Jersey Shore + Manhattan Chic grew to 80 stores. · IDENTIFIED FROM THE TRANSCRIPT
“That's what I'm saying. It was such a gift When you do these business trips, especially in other cultures, every night is dinner and you meet the families and you're just like, you're so interconnected. So like I was very close friends. I mean, I'm still to this day one of the owners of the factory Indians. I would call a very close friend and he was one of the first guys to give us money when we started the brand. So building product is so hard. They just knew I wasn't the typical employer just came and clocked it and clocked out. I was always there too late. I was always telling one engineer, like, what if we change this? What if we did that? And so they saw the opportunity in me, right? Because you have to sell yourself.”
2025-10-13 · How I Built This with Guy Raz · Faherty Brand: Alex and Mike Faherty. How Jersey Shore + Manhattan Chic grew to 80 stores. · IDENTIFIED FROM THE TRANSCRIPT
“I was just thinking about the fabric I was going to design first. You know, I'm such a methodical engineer like that. You're like step by step. Yeah, it was like, all right, first it's like, what's the product? Okay.”
2025-10-13 · How I Built This with Guy Raz · Faherty Brand: Alex and Mike Faherty. How Jersey Shore + Manhattan Chic grew to 80 stores. · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, before he passed, it was like 2008, 2009, we would get together and I would tell him that, you know, we're starting to work on this and get his advice. And he kind of took the stance of, you know, just keep doing what you're doing, build your career. You can finance Mike. You guys can do it together on the side. And I think he had an experience in his career where he had some ups and downs. And I think he saw what that did to his relationship with my mom and the family when you have money and then you don't. And I think he's like, he kind of looked back and was like, if I would have just kept that first job I had in that one firm and moved my way up, you know, life would have maybe been easier. And so I think that was his experience. So I definitely always had that in the back of my mind.”
2025-10-13 · How I Built This with Guy Raz · Faherty Brand: Alex and Mike Faherty. How Jersey Shore + Manhattan Chic grew to 80 stores. · IDENTIFIED FROM THE TRANSCRIPT
“Had to cash, so I was bankrolling kind of like the early developments, you know, Mike was once he left Ralph Lauren, he was out of a job. So I'm sort of bankrolling it, moving it along. And I remember like one day came from like a business trip overseas and I was exhausted. Carrie and I were, she was home and I was like, Should I do this? Like, you've known me for so long. Should I do this? And she was like, you got to do this.”
2025-10-13 · How I Built This with Guy Raz · Faherty Brand: Alex and Mike Faherty. How Jersey Shore + Manhattan Chic grew to 80 stores. · IDENTIFIED FROM THE TRANSCRIPT
“Yet, people I worked with, I remember I had one mentor of mine, and I was like, I'm going to start a clothing company with our brother. I'm thinking about leaving. And he looked at me in straight face and said, that is the dumbest thing I've ever heard. Like you're joking, right? And I remember like that was the first time I really said it to someone besides like a friend of mine. And I was like, oh, wait. I definitely had a moment before I was leaving where I was like, do maybe I just finance Mike. You know, I can keep my job.”
2025-10-13 · How I Built This with Guy Raz · Faherty Brand: Alex and Mike Faherty. How Jersey Shore + Manhattan Chic grew to 80 stores. · IDENTIFIED FROM THE TRANSCRIPT
“Meantime, Alex, it sounds like you were just waiting for your brother to make this move because you were waiting to jump ship as well and help him. But here's the question I have for you. You're pulling in hundreds of thousands of dollars. You're a young guy making a ton of money in New York City because that's what they pay you. Did anybody, I don't know, parents, friends say you're making like hundreds of thousands of dollars, like what are you doing? You want to quit this and start this fashion brand?”
2025-10-13 · How I Built This with Guy Raz · Faherty Brand: Alex and Mike Faherty. How Jersey Shore + Manhattan Chic grew to 80 stores. · IDENTIFIED FROM THE TRANSCRIPT
“And then before it was like 69 bucks Quicksilver, right? So, like. So all of a sudden, I was like, oh, there's somewhere in the middle for me. There's a playing ground of like taking surf and starting to put a luxury element to it.”
2025-10-13 · How I Built This with Guy Raz · Faherty Brand: Alex and Mike Faherty. How Jersey Shore + Manhattan Chic grew to 80 stores. · IDENTIFIED FROM THE TRANSCRIPT
“For surfing. Exactly. For surfing. So board charts traditionally were long, and you wouldn't wear them on the street because you would look like a weirdo. I mean, not a weird, unless you were on the Jersey shore. Totally. But if you were in, I don't know, Chicago in a bar. But you would want to make it so people could wear it, like walking around the street of a city.”
2025-10-13 · How I Built This with Guy Raz · Faherty Brand: Alex and Mike Faherty. How Jersey Shore + Manhattan Chic grew to 80 stores. · IDENTIFIED FROM THE TRANSCRIPT
“So, how could I take board shorts, for example? That was like the first product I designed for Faraday. And how could I take board shorts? And instead of being like really long, kind of like monochromatic, you know, print's sort of not that interesting.”
2025-10-13 · How I Built This with Guy Raz · Faherty Brand: Alex and Mike Faherty. How Jersey Shore + Manhattan Chic grew to 80 stores. · IDENTIFIED FROM THE TRANSCRIPT