YouSaid · the spoken record
Naomi Gleit
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- 2024-10-27
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- 2024-10-27
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“How can listeners be useful to you? I think, Lenny, I mentioned this before we got on the call. I don't tend to do that much sort of public speaking or talking about Naomiisms. I did some of it two years ago when we first launched, but as a result of being on the podcast and staff would love to do more of this. And so I think any feedback on what listeners would like to see or hear from me, questions that would sort of give me a reason where I felt like it would be useful for me to do more on Naomiisms would be super helpful.”
2024-10-27 · Lenny's Podcast · Meta’s Head of Product (and 29th employee) on working with Mark Zuckerberg, early growth tactics, why PMs are like conductors, and more | Naomi Gleit · IDENTIFIED FROM THE TRANSCRIPT · source
“So, believe it or not, I have Naomi.com. I know Boz has Baz.com. I bought that URL, I think maybe 20 years ago, 15 to 20 years ago from a farmer, actually, whose name was Naomi, or whose wife's name was Naomi rather, and his wife was not using it. And so I got it for quite a steal. And I will just say that I've had other famous Naomi, he's much more famous than much more well-known than I who would like to have Naomi.com make offers for this URL. But I really like having just sort of a home on the internet where I can put my Naomiisms. They're also available on Instagram, Naomi Light.”
2024-10-27 · Lenny's Podcast · Meta’s Head of Product (and 29th employee) on working with Mark Zuckerberg, early growth tactics, why PMs are like conductors, and more | Naomi Gleit · IDENTIFIED FROM THE TRANSCRIPT · source
“So I think surfing and life have a lot of parallels. It is an incredibly mental sport for me. The biggest thing that I can do to improve my surfing is to improve my confidence. And so when I'm going for a wave, a lot of times I will hesitate or pull back or instead the best thing that you can actually do in that situation is stand up into your fear, like is to ride the wave. That is the safest thing you can do. That is the thing that you're actually supposed to do. But on every dimension, that's the right thing. And so it's almost, I guess, the motto there is stand up into the fear when you're going, you're about to catch a wave. And actually, the things that you can do when you're afraid, for example, like I said, pull back or like throw your board are actually quite counterproductive and actually unsafe.”
2024-10-27 · Lenny's Podcast · Meta’s Head of Product (and 29th employee) on working with Mark Zuckerberg, early growth tactics, why PMs are like conductors, and more | Naomi Gleit · IDENTIFIED FROM THE TRANSCRIPT · source
“Learning through suffering, I really like that one too. I mean, it's been, I think he was, you know, he spoke a little bit about this being an entrepreneur is really, really hard.”
2024-10-27 · Lenny's Podcast · Meta’s Head of Product (and 29th employee) on working with Mark Zuckerberg, early growth tactics, why PMs are like conductors, and more | Naomi Gleit · IDENTIFIED FROM THE TRANSCRIPT · source
“Last month we were watching or I guess like two weeks ago we were watching the US Open and we discovered that as people come through the hallway to come onto the court to play the players all passed the Billie Jean King sign that says pressure is privilege and I really loved that because I think Just sort of with the teen accounts launch and Just like a lot of the more public facing stuff that I have done recently, I do like we talked about get nervous and I think pressure is privileged just reminds me that a lot of this stuff is a really incredible opportunity that I that I have and to be grateful for it. I can still be nervous but also recognize and be grateful for it.”
2024-10-27 · Lenny's Podcast · Meta’s Head of Product (and 29th employee) on working with Mark Zuckerberg, early growth tactics, why PMs are like conductors, and more | Naomi Gleit · IDENTIFIED FROM THE TRANSCRIPT · source
“Maybe is this maybe this is 40. I don't know. I'm not sure for me. But yes, I've been thinking a lot about protein. The other thing I really like is canned seafood, which has a lot of protein. So something called fish wife has like, it's just sort of hipster like.”
2024-10-27 · Lenny's Podcast · Meta’s Head of Product (and 29th employee) on working with Mark Zuckerberg, early growth tactics, why PMs are like conductors, and more | Naomi Gleit · IDENTIFIED FROM THE TRANSCRIPT · source
“Pretty sure that's it because the rice crispy peat part of it is very unique. So let me know what you think. I really like the chocolate flavor”
2024-10-27 · Lenny's Podcast · Meta’s Head of Product (and 29th employee) on working with Mark Zuckerberg, early growth tactics, why PMs are like conductors, and more | Naomi Gleit · IDENTIFIED FROM THE TRANSCRIPT · source
“Oh, and then the other thing I wanted to mention, I don't know if you have this problem, but I'm like, I'm trying to get like 100 grams of protein every day. I think a lot of my friends and I are sort of, you know, focused on protein consumption right now. And so my trainer who helped me actually do the pull-ups and the pushups started a protein powder company, protein products company called ProMix that I really love. And he has like this rice crispy treat thing that I usually eat every morning and gives me 15 grams of protein.”
2024-10-27 · Lenny's Podcast · Meta’s Head of Product (and 29th employee) on working with Mark Zuckerberg, early growth tactics, why PMs are like conductors, and more | Naomi Gleit · IDENTIFIED FROM THE TRANSCRIPT · source
“That's a new feature. Maybe this is like I'm on version three. Maybe there's a version four. I don't know. Maybe that was version one.”
2024-10-27 · Lenny's Podcast · Meta’s Head of Product (and 29th employee) on working with Mark Zuckerberg, early growth tactics, why PMs are like conductors, and more | Naomi Gleit · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah, and I noticed that too. I think maybe they just released the latest edition. One of the features that is the killer feature for me is that it does a vibrating alarm so that when I wake up at 6 a.m., I do not wake up everyone in the house at 6 a.m. And so it's just, it's a thermal alarm. It makes the bed on my side hotter and it also slightly vibrates under.”
2024-10-27 · Lenny's Podcast · Meta’s Head of Product (and 29th employee) on working with Mark Zuckerberg, early growth tactics, why PMs are like conductors, and more | Naomi Gleit · IDENTIFIED FROM THE TRANSCRIPT · source
“So, I'm going to check out that iMask that you recommended the wah wo thing. That's I know it's super expensive, but have you tried the eight sleep?”
2024-10-27 · Lenny's Podcast · Meta’s Head of Product (and 29th employee) on working with Mark Zuckerberg, early growth tactics, why PMs are like conductors, and more | Naomi Gleit · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah, it was. I had to cover my eyes for some of it. And then we also, the movie that we just watched was June 2, Chris Cox, who's our chief product officer, actually recommended that as one of the best films that he's seen recently. And I really trust his opinion on that. So we caught up by watching Dune 1 and then watched Dune 2, and it was really good.”
2024-10-27 · Lenny's Podcast · Meta’s Head of Product (and 29th employee) on working with Mark Zuckerberg, early growth tactics, why PMs are like conductors, and more | Naomi Gleit · IDENTIFIED FROM THE TRANSCRIPT · source
“And many to our previous conversation that is how he himself and like is best, that's what he needs to do. I might need two to three hours a day in a sparring partner. No, you've all her already needs a month in a silent meditation.”
2024-10-27 · Lenny's Podcast · Meta’s Head of Product (and 29th employee) on working with Mark Zuckerberg, early growth tactics, why PMs are like conductors, and more | Naomi Gleit · IDENTIFIED FROM THE TRANSCRIPT · source
“He literally has like the high school level, which is a graphic novel version. He also has unstoppable S, which I think is a kid's version. And so clearly here is someone who is a master. There's like a James Clear thing that a friend Shirley told me about where it's like, if you're a beginner, you have like ignorant simplicity and intermediate has like functional complexity and then like a master of a topic has profound simplicity and that's what I feel like Noah you've all Harari really has because he can go all the way up and down the school pyramid in terms of explaining this really complex topic”
2024-10-27 · Lenny's Podcast · Meta’s Head of Product (and 29th employee) on working with Mark Zuckerberg, early growth tactics, why PMs are like conductors, and more | Naomi Gleit · IDENTIFIED FROM THE TRANSCRIPT · source
“I really love narrative nonfiction, so I like the Eric Larson books. They're a very compelling and page-turning way to learn about history. I recently read Devil in the White City, and there is also one about Churchill's first year by Eric Larson. Another book that, you know, just the canonical book that I often recommend is sapiens. I think he's a great example of what we talk about when we talk about simplifiers. He took a very complex subject, which is all of human history and tried to pull out the nuggets. You know, I think his thesis that what differentiates humans from other forms of life is really our ability to tell and believe in myths or stories. And he cites money and religion as examples. But also there's a graphic novel version of sapiens. And so he almost has like the PhD level.”
2024-10-27 · Lenny's Podcast · Meta’s Head of Product (and 29th employee) on working with Mark Zuckerberg, early growth tactics, why PMs are like conductors, and more | Naomi Gleit · IDENTIFIED FROM THE TRANSCRIPT · source
“Nobody did. That's amazing. And, you know, I think for me. Some people might need three hours on their own, I think, for me, and I don't know about you Talking things through with one or two people really helps me as well. So sometimes it was almost like quite challenging for me to think of going into a room by myself for three hours and then I was just going to like figure it out on my own. This is like a, and I don't know how people think strategically the best. But it doesn't have to necessarily be alone.”
2024-10-27 · Lenny's Podcast · Meta’s Head of Product (and 29th employee) on working with Mark Zuckerberg, early growth tactics, why PMs are like conductors, and more | Naomi Gleit · IDENTIFIED FROM THE TRANSCRIPT · source
“Really helps me clarify my thinking. And so to go back to the beginning, I'm trying to find blocks in my day that I can spend time thinking and also within those blocks. They don't have to be alone time. They can also be scheduling sort of my chief of staff and like my head of data to bounce ideas off of as a sounding board because that is the process that I know works best for me in terms of really developing a first party perspective.”
2024-10-27 · Lenny's Podcast · Meta’s Head of Product (and 29th employee) on working with Mark Zuckerberg, early growth tactics, why PMs are like conductors, and more | Naomi Gleit · IDENTIFIED FROM THE TRANSCRIPT · source
“I'm lucky enough because I sort of have a big team. I have someone who helps me schedule my time. And I used to goal that person and goal our work together on just being as efficient as possible. But now what I am goaling that person and what we're trying to accomplish here is giving me as much time to. What is the most effective way to do that? And for me, it is having two to three hour blocks of time where I can actually sit, think, have space, but maybe something that's different about me than other people is it's very, very helpful for me to talk to, maybe one or two people, not being a big meeting with like 40 people sort of trusted people, I have an incredible person on my team that I talk to that I think”
2024-10-27 · Lenny's Podcast · Meta’s Head of Product (and 29th employee) on working with Mark Zuckerberg, early growth tactics, why PMs are like conductors, and more | Naomi Gleit · IDENTIFIED FROM THE TRANSCRIPT · source
“Cannot like outsource their perspective or delegate their thinking through people and process. And so for me, that has been a learning curve. And I am trying to As someone who's very sort of consensus driven, I want to hear all the different opinions from all the different people, I can still do that. I can still through people and process talk to all the different folks working on a project hear their first party perspectives and then use all of that to synthesize my own because it will be unique given my role on the team and just sort of what I'm trying to optimize for and really make sure that I both develop that first party opinion and communicate it clearly. And like you said, the best PMs, I think, can do it all.”
2024-10-27 · Lenny's Podcast · Meta’s Head of Product (and 29th employee) on working with Mark Zuckerberg, early growth tactics, why PMs are like conductors, and more | Naomi Gleit · IDENTIFIED FROM THE TRANSCRIPT · source
“There's baggage. I call it there's something called the great non technical sort of there was a period of time at Facebook where I think the PMs really had to prove their value to the engineers and show that we were actually not slowing things down with all this extra process you can imagine an engineer hearing me talk about like how to run a meeting and all the canonical docs and just be like what this sounds terrible So yeah, we had to prove that but I really like I actually do think the PM is the closest to really channeling what the CEO or the founder wants. And another thing that I've worked on and that I am working on is really developing a much stronger first party perspective. Like it's not enough for the PM to run this people in process that we talked about. Obviously, I love that stuff. Eileen that way. But at the end of the day,”
2024-10-27 · Lenny's Podcast · Meta’s Head of Product (and 29th employee) on working with Mark Zuckerberg, early growth tactics, why PMs are like conductors, and more | Naomi Gleit · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah, and maybe you could call it something different, but I totally agree with that sentiment. I think there was some, I think we were trying to push against the criticism that like PMs were sort of bossing everybody around and like, but I actually.”
2024-10-27 · Lenny's Podcast · Meta’s Head of Product (and 29th employee) on working with Mark Zuckerberg, early growth tactics, why PMs are like conductors, and more | Naomi Gleit · IDENTIFIED FROM THE TRANSCRIPT · source
“Be more front facing. I think a lot of my approach and my leadership style is really leading through the people on my team and helping grow them. And a lot of times I think that they're dedicated, they're experts. They know particular areas obviously as a head of product. I manage a portfolio of different projects of which each of them has the incredible leader on it. And so oftentimes I'm just really trying to lead from behind and help them be as successful as possible. But there is a time and a place when maybe that silent conductor needs to take more of a vocal and front-facing role.”
2024-10-27 · Lenny's Podcast · Meta’s Head of Product (and 29th employee) on working with Mark Zuckerberg, early growth tactics, why PMs are like conductors, and more | Naomi Gleit · IDENTIFIED FROM THE TRANSCRIPT · source
“This. It's so great to hear somebody else talk about this too. Thank you. And I think that that is really how I view my role And what I do, and I think maybe just hearing you talk about it, reminded me why I think I put so much emphasis on just elevating the people on my team and the people around me. And one of the sort of candidly, one of the development areas for me, and it could be sort of downstream because I do have this analogy of how to be a PM, is that the growth feedback or the constructive feedback for me is really learning when to lead from the front more. Maybe when to be less of a quiet conductor that's really elevating the first chair violinist and be more”
2024-10-27 · Lenny's Podcast · Meta’s Head of Product (and 29th employee) on working with Mark Zuckerberg, early growth tactics, why PMs are like conductors, and more | Naomi Gleit · IDENTIFIED FROM THE TRANSCRIPT · source
“Lenny, do you know how happy that makes me? Because I feel like sometimes people are like, that sounds crazy. But the fact that you actually came to that same conclusion makes me like, like, why did you come to that conclusion? I'm just curious.”
2024-10-27 · Lenny's Podcast · Meta’s Head of Product (and 29th employee) on working with Mark Zuckerberg, early growth tactics, why PMs are like conductors, and more | Naomi Gleit · IDENTIFIED FROM THE TRANSCRIPT · source
“Totally. Well, there's a lot of research that even like ambient lighting results in lower quality sleep. So I think that's why the blackout shades and the eye mass just help ensure it's truly dark.”
2024-10-27 · Lenny's Podcast · Meta’s Head of Product (and 29th employee) on working with Mark Zuckerberg, early growth tactics, why PMs are like conductors, and more | Naomi Gleit · IDENTIFIED FROM THE TRANSCRIPT · source
“For it. I think it's potentially more technique for me than like strength per se. And I worked up towards that goal. I think exercise in addition to all of the physical benefits primarily has a mental health benefit, I think, for me. And also they're just like a lot of lessons that I think I take from exercise. So for example, I think being able to do five pull-ups sort of taught me I can do hard things. in this sort of really narrow, measurable way, which gave me confidence in other aspects of my life.”
2024-10-27 · Lenny's Podcast · Meta’s Head of Product (and 29th employee) on working with Mark Zuckerberg, early growth tactics, why PMs are like conductors, and more | Naomi Gleit · IDENTIFIED FROM THE TRANSCRIPT · source
“Sort of a non negotiable or table stakes every morning. I have to work out. I am also lucky enough to work in an environment where I can wear workout clothes to work, which I often do. I think working out is sure the hour of the day that I'm doing my exercise, but I also view, like I said, life is a workout, performing at work is a workout I need to be able to move. I need to feel comfortable. It's very physical, I think, especially if you're trying to really hard to be a conductor running around with like a metaphorical conductor wand. I need to be able to move a while ago, and that's what the Wall Street Journal article was about. I set a goal of doing five pull-ups. I read somewhere in an article that less than 1% of women can actually do pull-ups. I think having a goal is really helpful. That's something that I worked on and anyone can do this truly if you train.”
2024-10-27 · Lenny's Podcast · Meta’s Head of Product (and 29th employee) on working with Mark Zuckerberg, early growth tactics, why PMs are like conductors, and more | Naomi Gleit · IDENTIFIED FROM THE TRANSCRIPT · source
“Believe that people are always like, What are you training for? And I'm like, I'm training for life, I have four muste's. It is eat, sleep alone time and exercise. Those are the things that I need in order to perform in the other areas of my life seems pretty obvious. But until recently, I actually did not prioritize sleep. My boyfriend is actually super into sleep. We have the eight sleep. We have eye masks. We have blackout shades. We have good sleep hygiene. And so I'm getting much better at that. But exercise is something that I've always been on top of. Alone time is also a musty for me because I'm an introvert. I need that time to recharge. Otherwise, I think I get kind of weird around people. In terms of how I prioritize it,”
2024-10-27 · Lenny's Podcast · Meta’s Head of Product (and 29th employee) on working with Mark Zuckerberg, early growth tactics, why PMs are like conductors, and more | Naomi Gleit · IDENTIFIED FROM THE TRANSCRIPT · source
“It also gives people a framework to plug into. A lot of times the creation of a preread for these discussions involves many different people from many different teams and functions. If you have a traffic light, they can own filling out their cell. They can own the rationale behind the legal position on option one, two, and three. And in general, I'm super into frameworks that allow people to plug into and clearly represent their point of view.”
2024-10-27 · Lenny's Podcast · Meta’s Head of Product (and 29th employee) on working with Mark Zuckerberg, early growth tactics, why PMs are like conductors, and more | Naomi Gleit · IDENTIFIED FROM THE TRANSCRIPT · source
“Red, yellow, green based on how it stacks up against those criteria. And what this allows is to get back to the point of the visual is you can quickly look at the three options, see where's the most red, and sort of roll that out. Ideally, the recommendation has some combination of like, you know, the more green or yellow than the other options. And then obviously within the cells, you can spell out the specific rationale for the coloring, but I think this is a really good way to run a meeting and just create extreme clarity around how you're evaluating the options in a way that like a flat list of pros and cons just doesn't.”
2024-10-27 · Lenny's Podcast · Meta’s Head of Product (and 29th employee) on working with Mark Zuckerberg, early growth tactics, why PMs are like conductors, and more | Naomi Gleit · IDENTIFIED FROM THE TRANSCRIPT · source
“One thing I forgot that I learned from Guy Rosen, he is our chief security officer is You have three options and a recommendation in terms of evaluating the options. I don't love pros and cons. It's a flat list of text. It's hard to, you know, just get a big picture from that. Oftentimes we'll use a traffic light that means that the three options are three rows, the columns in the table will be criteria by which to evaluate the options. Those could either be functions. So for example, if I have three options as the rows column one could be the legal perspective, column two could be the policy perspective, column three could be the privacy or product perspective. Alternatively, the columns could map to different criteria like what we're optimizing for. So it could be the user experience, it could be the engineering feasibility, it could be the internal complexity, whatever are the criteria should be laid out in the columns. And then obviously it should be color.”
2024-10-27 · Lenny's Podcast · Meta’s Head of Product (and 29th employee) on working with Mark Zuckerberg, early growth tactics, why PMs are like conductors, and more | Naomi Gleit · IDENTIFIED FROM THE TRANSCRIPT · source
“meeting or the calendar invite so I'll click on the calendar invite reply all include the preread pre-meeting and then do this like reply all again post meeting 24 hours with the notes and the decisions and the next steps”
2024-10-27 · Lenny's Podcast · Meta’s Head of Product (and 29th employee) on working with Mark Zuckerberg, early growth tactics, why PMs are like conductors, and more | Naomi Gleit · IDENTIFIED FROM THE TRANSCRIPT · source
“Minutes late, they should know exactly where in the agenda you are in the meeting and like what is being discussed based on like catching up from the visual that's being projected. Usually a meeting can be, and hopefully, a meeting is really either a decision meeting. So if there is a decision, I need three options and I need a recommendation that should hopefully help focus the meeting. And then, like I said, I will real-time edit the visual such that we document and have extreme clarity on what is the option that we agreed on and any next steps that we also agreed to. After the meeting, anyone who wasn't in the meeting, that's fine because within 24 hours post-meeting, I will send the notes, reply all to the meeting invite and send the notes. So just like tactically, I use the calendar invite as the canonical unit by which to handle all of this communication because a lot of times meetings are one-offs, there isn't an existing sort of email or chat thread that maps perfectly to the audience at the meeting. So for me, that is the”
2024-10-27 · Lenny's Podcast · Meta’s Head of Product (and 29th employee) on working with Mark Zuckerberg, early growth tactics, why PMs are like conductors, and more | Naomi Gleit · IDENTIFIED FROM THE TRANSCRIPT · source
“Meeting is a high value, it's high cost sort of amount of time. And I want to make sure it says productive as possible. What I will do is send an agenda 24 hours prior to the meeting. That agenda will include a preread. I've talked to people who, if the preread is not attached to the calendar invite or like associated with a meeting at least 24 hours in advance, they will cancel the meeting. That just goes to show we want everybody in the meeting to have full context, have read the preread. Often what will happen in the previous 24 hours is because we're all sending prereads on Google Slides. There will be a lot of conversation and questions that get hashed out leading up to the meeting. During the meeting, like I said, I think it's really important for a group of people to be looking at something and anchoring people on something if somebody joins the meeting.”
2024-10-27 · Lenny's Podcast · Meta’s Head of Product (and 29th employee) on working with Mark Zuckerberg, early growth tactics, why PMs are like conductors, and more | Naomi Gleit · IDENTIFIED FROM THE TRANSCRIPT · source
“Perhaps should be able to ask can Instagram have access to your birthday? And that would, I think, sort of elegantly from a product perspective, from a simplification perspective, from a privacy preserving perspective. And what's easiest for parents, that would be the right product solution to solve this problem around age that we're all sort of trying to grapple with right now. And there's a lot of stuff that we're doing. Part of the reason that this project was so complicated, and I mentioned the age team, is like we're building classifiers to try to predict how old people are based on not just the age that they've stated, but based on who they're talking to, what kind of content they're looking at, what the age of the people they're connected to is, do we think that this is actually an adult like they say, or is it really a teen? And so we're doing a lot to try to predict age or prevent people from laughing.”
2024-10-27 · Lenny's Podcast · Meta’s Head of Product (and 29th employee) on working with Mark Zuckerberg, early growth tactics, why PMs are like conductors, and more | Naomi Gleit · IDENTIFIED FROM THE TRANSCRIPT · source
“They're going to lie about their age. And as a product person, the way that I think this should really work is that instead of everyone entering, you know, teens use on average 40 apps. Instead of Instagram and the other 39 apps that teens use trying to verify the age of the person using their app, it's for two companies to do this, which is Apple and Google. They do collect the age. They should make that available to developers. And we ask for information from the device all the time with user consent. You know, can Instagram have access to your camera? Can Instagram have access to your location information?”
2024-10-27 · Lenny's Podcast · Meta’s Head of Product (and 29th employee) on working with Mark Zuckerberg, early growth tactics, why PMs are like conductors, and more | Naomi Gleit · IDENTIFIED FROM THE TRANSCRIPT · source
“Totally. And I think the goal of this launch was to orient ourselves. And really, there's a lot of complaints, there's a lot of, you know, different voices. I think we just are focused on parents. We think parents know best. Every kid is different and parents know their own kid the best. So that has been our North Star in terms of the approach here. When I talk about teen accounts, as product people, I think one thing that you would appreciate is The thing that I think is really important when it comes to teens on the internet is really having an understanding of how old someone is when they're using our apps. And it's important that we know how old they are because then we can put them in an age appropriate experience. So now we have teen accounts. We want to put all teens into teen accounts. We all know sometimes teens lie. That's sort of been the biggest feedback that we've been getting is teens are really smart. They're going to find workarounds. They're going to be creative.”
2024-10-27 · Lenny's Podcast · Meta’s Head of Product (and 29th employee) on working with Mark Zuckerberg, early growth tactics, why PMs are like conductors, and more | Naomi Gleit · IDENTIFIED FROM THE TRANSCRIPT · source
“One of the default settings is a private account. So there's tens of millions of teens that currently have public accounts today that we are going to automatically transition to private accounts unless they get their parents' permission to stay public. And so it's a relatively big shift of fundamental change for how Instagram works for teens. And yeah, I would say one of the more complicated projects that I've worked on.”
2024-10-27 · Lenny's Podcast · Meta’s Head of Product (and 29th employee) on working with Mark Zuckerberg, early growth tactics, why PMs are like conductors, and more | Naomi Gleit · IDENTIFIED FROM THE TRANSCRIPT · source
“Expand to the other apps that we have, including Facebook and WhatsApp and Threads. And I tend to work on projects that are across our family of apps and future platforms. And that's sort of why I was involved in this. But basically what Tina Counts does is put teens in these safest settings. It's super focused on trying to address parents' biggest concerns around their teens on social media. This has obviously been a really big topic. We've had a lot of these features and tools. What this launch did is simplify things, standardize things, and add a lot more functionality that gives parents controls. I think the thing you really need to know is that for under 16 year olds, if they want to change any of these defaults, they're going to have to get their parents' permission. And so it's interesting that, you know, we're really going to create an incentive for teens to get their parents involved and to actually set up parental supervision, especially because”
2024-10-27 · Lenny's Podcast · Meta’s Head of Product (and 29th employee) on working with Mark Zuckerberg, early growth tactics, why PMs are like conductors, and more | Naomi Gleit · IDENTIFIED FROM THE TRANSCRIPT · source
“Very complex project again, like it involved the Instagram team, the Central Youth team, the different teams working on various aspects of this. Every function, legal policy comms, marketing, product. And I think we definitely leveraged a lot of these Naomiisms. And just to give you a sense of what teen accounts is, it was basically putting all teens into the safest settings by default on Instagram. And the reason I'm working on this, I work across multiple teams at Facebook. So obviously Adam is the head of Instagram and I work closely with him on this like I was referring to yesterday, but this is something like these teen accounts is something that we are thinking about how we”
2024-10-27 · Lenny's Podcast · Meta’s Head of Product (and 29th employee) on working with Mark Zuckerberg, early growth tactics, why PMs are like conductors, and more | Naomi Gleit · IDENTIFIED FROM THE TRANSCRIPT · source
“Well, Charles, you know, may be thinking of the most recent project that we worked on. I don't know if it's necessarily the gnarliest, but it's definitely one of the most cross-functional projects that I've worked on before. Basically, every team at the company in some way works on youth. And last week, we actually launched teen accounts, which was”
2024-10-27 · Lenny's Podcast · Meta’s Head of Product (and 29th employee) on working with Mark Zuckerberg, early growth tactics, why PMs are like conductors, and more | Naomi Gleit · IDENTIFIED FROM THE TRANSCRIPT · source
“Totally. And I again, like sometimes I feel the need to defend that the process is not for process sake. It's ultimately to help us all move faster and work better. So hopefully that comes through. But I deeply believe that it is through this approach that we can move faster. And I have to, you know, you have to prove that. Nobody wants more process and more meetings and more. But my goal is that with this, we're actually simplifying process and getting less meetings and just making things clearer and ultimately moving faster.”
2024-10-27 · Lenny's Podcast · Meta’s Head of Product (and 29th employee) on working with Mark Zuckerberg, early growth tactics, why PMs are like conductors, and more | Naomi Gleit · IDENTIFIED FROM THE TRANSCRIPT · source
“Executed on it. The next best case scenario is the strategy was wrong, but you perfectly executed on it because then you learned the strategy was wrong. Revamped the strategy and try again.”
2024-10-27 · Lenny's Podcast · Meta’s Head of Product (and 29th employee) on working with Mark Zuckerberg, early growth tactics, why PMs are like conductors, and more | Naomi Gleit · IDENTIFIED FROM THE TRANSCRIPT · source
“Yes, yes, that is, and a lot of times what needs to happen in the project is that Sometimes there's a strategy or an execution issue, and sometimes there's a people or a process issue. I would say 80% of the time I think it's a people or process issue, and that refers to not having the right people on the project or not having the right people, but not having the right process by which they work together, a strategy or execution issue. When we get to that, I first try to tackle those or in general, I think it's really important to have perfect execution. I want to make sure a project is perfectly executing because only then can we really reevaluate whether or not this strategy is right or wrong. We're sort of in the worst of all worlds where we are imperfectly executing. And therefore, at the end of the day, the project might fail, but we don't know why. Is it because the strategy was right or wrong, or is it because the execution was poor? The ideal case is the strategy was right and you perfectly.”
2024-10-27 · Lenny's Podcast · Meta’s Head of Product (and 29th employee) on working with Mark Zuckerberg, early growth tactics, why PMs are like conductors, and more | Naomi Gleit · IDENTIFIED FROM THE TRANSCRIPT · source
“Oftentimes, people at different on the project are at really different levels of understanding or complexity. And until we have what we call the school pyramid, the curriculums for every level of the project, it's really hard to make progress. A lot of times that process of simplification will often identify what are the most important things to deal with on the project.”
2024-10-27 · Lenny's Podcast · Meta’s Head of Product (and 29th employee) on working with Mark Zuckerberg, early growth tactics, why PMs are like conductors, and more | Naomi Gleit · IDENTIFIED FROM THE TRANSCRIPT · source
“Lot of times I'm simplifying. A lot of times there isn't a canonical doc, and so I'll go through the process of creating that, but I think that really falls under the simplification thing. Often go into a project, everyone's operating at a PhD level. I'm coming in at a kindergarten level, and so I need to understand, it's almost like all of this complexity, we're at a PhD level, I need to create the curriculum, go back to basic building blocks for the kindergarten level. How do I explain and understand this project at a kindergarten level? It doesn't mean I want to oversimplify. That's not what a simplifier does. They're not oversimplifying. But what they are doing is identifying the most basic building blocks of a complex problem and then unfolding or revealing or building on top of them additional complexity and details as you go along. And so sometimes I talk about a school pyramid, but like I need to establish the kindergarten curriculum and then the elementary school curriculum and then the high school curriculum and then the college curriculum and then we can operate at the PhD level.”
2024-10-27 · Lenny's Podcast · Meta’s Head of Product (and 29th employee) on working with Mark Zuckerberg, early growth tactics, why PMs are like conductors, and more | Naomi Gleit · IDENTIFIED FROM THE TRANSCRIPT · source
“Extreme clarity, the canonical doc will have what is the canonical meetings that people have, what is the canonical email list that you're going to use, what is the canonical workplace chat? You know, like let's not reinvent the same audience 10 different times with like different permutations of the people on the working team. Let's just have one canonical chat. And then often the canonical deck will have the canonical nomenclature. I really believe in frameworks for things that helps drive extreme clarity. A framework is best understood when there's a visual representation of the framework in my mind. And so we'll have canonical visuals. And that's sort of what I mean by canonical everything. So anytime I start on a new project, everyone knows to send me the canonical doc.”
2024-10-27 · Lenny's Podcast · Meta’s Head of Product (and 29th employee) on working with Mark Zuckerberg, early growth tactics, why PMs are like conductors, and more | Naomi Gleit · IDENTIFIED FROM THE TRANSCRIPT · source
“Who are the owners on those work streams? So for every work stream, there's an owner, again, seems pretty obvious. Sometimes it's like, I'm like, who's owning this? It's like people don't know. That's why I think it's very important to have a single threaded owner. We used to call this a directly responsible individual or a throat to choke. We obviously don't say that anymore. Single threaded owner. Every workstream has a single threaded owner. Sometimes work streams are really big. You have sub work streams underneath them. Everything canonical needs to recurse. So you should have an owner or an STO for the subwork stream. The other things on the canonical doc are what is the process by which the people on this team work together. I hate pairwise conversations. I feel like they're a waste of time. I feel like you could have four conversations with four different people or one conversation with all four people. Everyone has the same context. Ideally, there's a visual in that meeting and you real-time edited it.”
2024-10-27 · Lenny's Podcast · Meta’s Head of Product (and 29th employee) on working with Mark Zuckerberg, early growth tactics, why PMs are like conductors, and more | Naomi Gleit · IDENTIFIED FROM THE TRANSCRIPT · source
“When people, when I had a face bursary along the years, people have given me posters and the posters say these Naomiism, so extreme clarity is one, canonical everything is another. I think people really associate me with canonical, canonical, canonical. I always want a canonical doc. This came from a place of like me, I work on a lot of different projects. A lot of times I'm ramping up mid-project. I'm like, where can I learn what I need to learn about this project? I asked five different people, get five different answers. That is unacceptable. Everyone should know exactly where the canonical doc is. That's the one place I can go to to get all the information I need about a project and it will link to all the other docs. Of course, I'm sure there's hundreds of docs associated with the project, but there needs to be one canonical doc. That canonical doc really has to have the basic information that you need to know. For any project, the basic information that you need to know is what are the discrete areas of work. I call those work streams. This is pretty obvious.”
2024-10-27 · Lenny's Podcast · Meta’s Head of Product (and 29th employee) on working with Mark Zuckerberg, early growth tactics, why PMs are like conductors, and more | Naomi Gleit · IDENTIFIED FROM THE TRANSCRIPT · source
“Totally And one thing people make fun of me a lot for, but I think is just a great example of extreme clarity is I never use bulleted lists because you can never refer to a bullet. I always use numbered lists because you can always in the visual in a meeting as referenced in number two. I have feedback on that versus like the third bullet, two up from the second, you know, whatever. That is not extreme clarity. So it's a very, very small tactical things to like bigger things like canonical everything. But yeah, it can be a little bit.”
2024-10-27 · Lenny's Podcast · Meta’s Head of Product (and 29th employee) on working with Mark Zuckerberg, early growth tactics, why PMs are like conductors, and more | Naomi Gleit · IDENTIFIED FROM THE TRANSCRIPT · source