YouSaid · the spoken record

Natalie Gordon

lines on the record: 93
first: 2025-11-03
most recent: 2025-11-03
sittings or episodes: 1
sources: podcast

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“Think the initial idea and like the lessons I had learned and me being able to code all of this kind of coming together when I myself was having a baby is like total luck. I think where though the grind comes in, I think it's been a lot of really hard work that I've had to put in to really make the transition from founder to CEO. And I think I really have put in that work. And I don't think that that work is like luck. I actually think that has been like written hard work.”
2025-11-03 · How I Built This with Guy Raz · Babylist: Natalie Gordon. How a new mom used nap time to build a $500M business. · IDENTIFIED FROM THE TRANSCRIPT
“And so us getting you your breast pump for free, that's what we call baby list health. So I think there's this opportunity for us to really be a health platform. When you're having a baby, like health is the thing you care about, like much more than this stuff. All of the health and wellness aspects to that time period. Yeah, that's definitely where we're leaning in.”
2025-11-03 · How I Built This with Guy Raz · Babylist: Natalie Gordon. How a new mom used nap time to build a $500M business. · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I think it's actually all about making families better families, like helping grandma be a better grandma, helping families stay more connected. Like that's truly the baby list that we're building, which feels very meaningful. In 2019, I was eight years into building the company. And it was the first time I really saw like how big this could be. It was the first time I actually thought this could be a billion dollar business. And then in 2022, we really started doing the thing you're naming, which is like, what else can we offer new family, like new parents?”
2025-11-03 · How I Built This with Guy Raz · Babylist: Natalie Gordon. How a new mom used nap time to build a $500M business. · IDENTIFIED FROM THE TRANSCRIPT
“How the business is going to grow. It really forced us to really grow up, get serious about our finances saying what we're going to do and then doing it.”
2025-11-03 · How I Built This with Guy Raz · Babylist: Natalie Gordon. How a new mom used nap time to build a $500M business. · IDENTIFIED FROM THE TRANSCRIPT
“I ordered the pitch in this very specific way that was like the very first slide was our revenue. And I'd be like, here's our revenue. In that year, it was going to be $250 million. And they'd be like, oh, no, you mean this is your GMV, which is your gross merchandise value, like what you're actually sending to other retailers for their sales. And I was like, no, this is our revenue. And they would lean in. They'd be like, oh, I have to get my partner on the call. And so the process, it absolutely had rejection. The investor we eventually went with was actually its Norwest Venture Partners. And I've seen companies raise too much money. And I think part of it is this wishful thinking of like, how is the business now going to grow? And with Norwis, we were like very aligned in like what are expectations.”
2025-11-03 · How I Built This with Guy Raz · Babylist: Natalie Gordon. How a new mom used nap time to build a $500M business. · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, so again, just like our seed round, I was not sure I was going to be able to do this, but it was the right time. It felt like a really important maturation and like inflection point for the business. So created a pitch deck. And this was all over Zoom because it was this COVID time period. So without meeting anyone, I would meet them over Zoom and I would give them the pitch. They would all start with no. The investors would be like, we don't, it would be a really soft no. Like we don't really ever invest in anyone. We're meeting for the first time. But it's be great to hear what”
2025-11-03 · How I Built This with Guy Raz · Babylist: Natalie Gordon. How a new mom used nap time to build a $500M business. · IDENTIFIED FROM THE TRANSCRIPT
“When COVID hit, I had been running the business for nine years. I felt like I was the world expert in baby showers and baby registries. And I actually had no idea what people were going to do because baby showers, it's an in-person party with a vulnerable population. And I actually was not sure that people would need baby registries without a baby shower. I thought that this actually would decimate our business for potentially years. March all of our numbers completely plummeted. We implemented a hiring freeze, but then exactly what you're saying happened. There was this shift to online. People wanted to help you more. If you were the person in the circle of friends having a baby right now, people were like more generous to send you gifts. Now they were buying them all online.”
2025-11-03 · How I Built This with Guy Raz · Babylist: Natalie Gordon. How a new mom used nap time to build a $500M business. · IDENTIFIED FROM THE TRANSCRIPT
“It's really, really important for our user experience that we are universal and we do something no one else does, which is when we sell a product and target sells the product, we're actually going to show target as a buying option just like we show baby list as a buying option. People absolutely love that. It's why they actually use baby list. We don't share the split, but the largest part of our revenue is absolutely us, actually selling the products we sell as an e-commerce retailer.”
2025-11-03 · How I Built This with Guy Raz · Babylist: Natalie Gordon. How a new mom used nap time to build a $500M business. · IDENTIFIED FROM THE TRANSCRIPT
“So this original business model was affiliate, and it was actually a very good business model. It was just so risky. And so the decision to actually do this e-commerce ourselves and really change what the business was going to look like had to do with controlling our own destiny.”
2025-11-03 · How I Built This with Guy Raz · Babylist: Natalie Gordon. How a new mom used nap time to build a $500M business. · IDENTIFIED FROM THE TRANSCRIPT
“But in the very beginning, no one would sell to us. They really wanted you to have a store if you were going to sell their products. So I would get on the phone with CEOs of companies and say, please, like, please take this bet on us. Our first warehouse was our office. And so between everyone's desk, we had bassinets piled to the ceilings. You couldn't see anyone. That business just like it was so painful to grow. It's so much harder to do than digital like with code you can fix a bug and things work with actual physical products. You need many trucks and people to move those products. Like it's actually so difficult to fix when things are going wrong.”
2025-11-03 · How I Built This with Guy Raz · Babylist: Natalie Gordon. How a new mom used nap time to build a $500M business. · IDENTIFIED FROM THE TRANSCRIPT
“Our current CFO, Jocelyn, she interviewed, I think around this time, maybe a couple months after we had really started to launch this e-commerce. And we gave her a presentation to do. And her presentation started with, here's all the ways e-commerce is terrible, and we should not be going into it. You have to collect sales tax on like for every state. You have to deal with returns. You have to deal with products that are being discontinued. Like she had a list of 40 things that were all so difficult and so outside of our skill set as like a tech only company. And it took years before it actually paid off in any way. But then in retrospect, as our retailer relationships changed and as the company grew, it became like the actual core part of our business model.”
2025-11-03 · How I Built This with Guy Raz · Babylist: Natalie Gordon. How a new mom used nap time to build a $500M business. · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, we actually were making almost all of our revenue from a handful of retailers. And it felt really risky to hire more people. It felt like if any of these relationships with retailers change, like I'm not going to be able to make payroll. And very naively, we were like, well, we can be a retailer. Like we can actually sell this stuff. And so this very first test we did, it was very lean startup. We were like, does anyone, would they ever even buy from Babylist? And so I went to Bye Bye Baby and bought a bunch of products, like put it in the trunk of my car, drove back to the office. And for all these products, we would now show, like, buy it from Babylist on people's registries. And we were so nice. About how hard it was actually going to be to do the logistics side of this business.”
2025-11-03 · How I Built This with Guy Raz · Babylist: Natalie Gordon. How a new mom used nap time to build a $500M business. · IDENTIFIED FROM THE TRANSCRIPT
“We hired an intern, and her job was to create this very first version of our content. She sent out a survey with all of our users to say, what are your most loved products? From that she would create like the best stroller guide, the best car seats, the best bottles. And at this time period, if you were searching Google for these, you would just get slideshows. And we put them up. They started to do well in Google, particularly like the best bottles guide, which would be my experience in babies RS. It is the most confusing category, even though it's not that expensive. And I think it was really the beginning where baby list was this company for expecting parents.”
2025-11-03 · How I Built This with Guy Raz · Babylist: Natalie Gordon. How a new mom used nap time to build a $500M business. · IDENTIFIED FROM THE TRANSCRIPT
“Technology would apply to wedding registries. Like, that's what we are. We're this tech company. And the other option was the most valuable thing we've really created is this trust and engagement with women and parents when they're having a baby. And everything we do should be really serving them in more and more ways. This was a big decision. I think I learned a lot about weddings. I talked to a lot of people and really made the clear decision we're not doing that. We are going to be this company. Everything we're going to do is going to be for expecting a new parent, which really then opened up. So like, what is babyless going to be?”
2025-11-03 · How I Built This with Guy Raz · Babylist: Natalie Gordon. How a new mom used nap time to build a $500M business. · IDENTIFIED FROM THE TRANSCRIPT
“So at this point, we were never selling stuff directly. We had this really, really big decision where more and more people are using BabyList and we're like, what's next? Like what's the next big thing that BabyList is going to be? And the really obvious choice was like, we should now go into a wedding. We're this tech company. We've created this fantastic baby registry.”
2025-11-03 · How I Built This with Guy Raz · Babylist: Natalie Gordon. How a new mom used nap time to build a $500M business. · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, that's true. And I also, at this point, I had been so steeped in all of this. I knew all of the products that were out there. I think I did have some good ideas for the business by going through the experience that time. That year, it was just so important. I had a team where the team themselves could really continue to run the business as I took a couple of months off.”
2025-11-03 · How I Built This with Guy Raz · Babylist: Natalie Gordon. How a new mom used nap time to build a $500M business. · IDENTIFIED FROM THE TRANSCRIPT
“And the business just actually had that hockey stick growth by like actually figuring out this first paid growth platform”
2025-11-03 · How I Built This with Guy Raz · Babylist: Natalie Gordon. How a new mom used nap time to build a $500M business. · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, so Pinterest was really up and coming and then scaling with exactly our demographic, with women about the ages of women who are having babies and baby list like was absolutely growing organically on Pinterest. A really important thing happened in 2015. And that's that Pinterest opened up their platform for advertisers. And so they had the Pinterest promoted pins where you could pay them like any other advertising platform and they would show your pins more often, more people. We finally got into the program. We put money in on the first day and many people signed up. And the key thing about BabyList is it's free to sign up. And hopefully three months later, actual people will start coming to your registry. And that's when we actually make money.”
2025-11-03 · How I Built This with Guy Raz · Babylist: Natalie Gordon. How a new mom used nap time to build a $500M business. · IDENTIFIED FROM THE TRANSCRIPT
“And Pinterest out of all the social media sites. You really, from what I read, you really targeted Pinterest. You optimized the site so that it would work with Pinterest. How did you tell me how you did that?”
2025-11-03 · How I Built This with Guy Raz · Babylist: Natalie Gordon. How a new mom used nap time to build a $500M business. · IDENTIFIED FROM THE TRANSCRIPT
“At the very beginning, we would describe it as slowly viral. So 30 women would all use it. They'd all go to your baby shower, maybe then like two would get pregnant the next year and use baby list. And so it was slowly viral, unlike maybe some social network where everyone's signing up every day.”
2025-11-03 · How I Built This with Guy Raz · Babylist: Natalie Gordon. How a new mom used nap time to build a $500M business. · IDENTIFIED FROM THE TRANSCRIPT
“But the beauty of it is that it is viral, right? Because once one person uses it, well, 20, 30, 40, maybe more people are going to engage with the site and buy something on it. So it has that inbuilt virality.”
2025-11-03 · How I Built This with Guy Raz · Babylist: Natalie Gordon. How a new mom used nap time to build a $500M business. · IDENTIFIED FROM THE TRANSCRIPT
“So, people were using it. People were hearing about it from their friends, and more people were using it every year. But the growth was pretty slow kind of slow and steady.”
2025-11-03 · How I Built This with Guy Raz · Babylist: Natalie Gordon. How a new mom used nap time to build a $500M business. · IDENTIFIED FROM THE TRANSCRIPT
“So Babylist was continuing to grow. We were continuing to make the product better. We launched the iPhone app, but we actually didn't really figure out marketing until 2015. And then we really figured it out. And it was a very big inflection. I think kind of in those first couple of years, that was the one thing we needed to have work. And it was really the one thing that wasn't really working.”
2025-11-03 · How I Built This with Guy Raz · Babylist: Natalie Gordon. How a new mom used nap time to build a $500M business. · IDENTIFIED FROM THE TRANSCRIPT
“In the moment, you'll be able to give someone quick feedback without it feeling emotionally charged. And I was like, oh my good, if we could do that, that would feel so good. And I think she gave me like the most basic tools we would meet every single week. And I think I actually really transitioned to like being a pretty good people manager and like a pretty good leader with like these very basic skills in coaching.”
2025-11-03 · How I Built This with Guy Raz · Babylist: Natalie Gordon. How a new mom used nap time to build a $500M business. · IDENTIFIED FROM THE TRANSCRIPT
“And I ended up getting a coach. And the coach, she came in. And she interviewed everyone around me. And she gave me a seven page PDF in the first three and a half pages were like, here's all the ways Natalie's like truly great at what she does. And I felt great. And the second three and a half pages were like, here is just all of the ways that Natalie really needs to improve. And she was very goal-oriented. And she's like, at the end of our engagement in six months, like, how would it feel if we hit these three goals that really pertain to the feedback and the anxiety?”
2025-11-03 · How I Built This with Guy Raz · Babylist: Natalie Gordon. How a new mom used nap time to build a $500M business. · IDENTIFIED FROM THE TRANSCRIPT
“The other thing that's really hard about hiring is you're hiring someone to do something better than you could do it. And so even evaluating can they do this better and how do I evaluate whether someone's a great marketer if I don't really understand marketing, it's incredibly difficult. You're also probably, even if you hire someone, how do you set them up for success in such an early stage environment where things are really changing day to day? And then like I remember the very first person I let go and it was agonizing. It felt so horrible and that we were in this co-working space with no privacy like how do I actually like have this terrible conversation with this person face to face? I had never managed anyone in my life, and now I was managing them as the CEO of the startup. I think I was terrible at it for a few years.”
2025-11-03 · How I Built This with Guy Raz · Babylist: Natalie Gordon. How a new mom used nap time to build a $500M business. · IDENTIFIED FROM THE TRANSCRIPT
“Crying in a stairwell and just feeling like, oh, this is now back to just me. Like, I guess I'll just go back to work. And that time, I think the only thing I did for the next week was I jested customer support. Like for the week, I didn't try to do other things. And it was really grounding where I was like, well, like our users are still so wonderful. They still really care what we're doing. I'm going to get back out there.”
2025-11-03 · How I Built This with Guy Raz · Babylist: Natalie Gordon. How a new mom used nap time to build a $500M business. · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, it felt so hard to say like, this is the job that like I need to have done. This is the person and the experience they're bringing. And like, here's how I'm actually going to interview them. And here's how I'm going to convince them that they want to come work with me. It was really difficult. I had during the accelerator I brought on someone first as a contractor. She was a generalist. She was able to do a lot of things. I really wanted her to join full-time. And I gave her a job offer that she was really unhappy with. She really saw herself more as a co-founder than an employee and came down to the amount of equity that she was being offered. And she decided not to join Babylist. And I was devastated.”
2025-11-03 · How I Built This with Guy Raz · Babylist: Natalie Gordon. How a new mom used nap time to build a $500M business. · IDENTIFIED FROM THE TRANSCRIPT
“Yep, hired about five people. The real goal was we need to build an iPhone app. And like that was going to require hiring an iPhone engineer. That's something I didn't know how to do. Hiring our first marketer, I think at that point, actually, with the five people, we all still did the customer service. I felt like it was that important.”
2025-11-03 · How I Built This with Guy Raz · Babylist: Natalie Gordon. How a new mom used nap time to build a $500M business. · IDENTIFIED FROM THE TRANSCRIPT
“I created a pitch deck, and I remember it had a slide that was like pregnant women need a lot of stuff that was so basic but like is so true. And the core of like why this business works and described really our current traction, which was really impressive. People would sign up and they would actually really use the service. That was really important. Then as part of the accelerator program, you have these demo days where you get up on stage, you pitch for five minutes, and then investors can choose to talk to you. Out of that had some real interest from great seed investors and ended up raising $600,000.”
2025-11-03 · How I Built This with Guy Raz · Babylist: Natalie Gordon. How a new mom used nap time to build a $500M business. · IDENTIFIED FROM THE TRANSCRIPT
“Before, and what it really felt like was like people were doing me a favor by investing in this business. It didn't feel like I did not have the vision and the confidence to say like this business is going to be a hundred million dollar business. It was really hard for me to say and then like this is actually how big this company will get.”
2025-11-03 · How I Built This with Guy Raz · Babylist: Natalie Gordon. How a new mom used nap time to build a $500M business. · IDENTIFIED FROM THE TRANSCRIPT
“I found it a really, really, really difficult decision. On the one hand, I really liked that I hadn't raised money. I liked that I didn't have investors who had expectations. But on the other hand, I was like, I think if I raise money, like it's going to really turn this into a real business. I made the decision to raise a seed round and my actual framing was like, I think I will learn much more by doing this path, even if it's the more difficult path. Like it felt like it was really adding like a new part of my job, which would be managing investors, having other people really own parts of Babylist and really wanting it to succeed. And I also didn't know if I could raise money. Like it's something I had never done.”
2025-11-03 · How I Built This with Guy Raz · Babylist: Natalie Gordon. How a new mom used nap time to build a $500M business. · IDENTIFIED FROM THE TRANSCRIPT
“So it felt like completely overwhelming to be doing it all myself. And I had this new $50,000. And so it was really, really clear that I had to for the first time had to bring on new people. And when you kind of talk about like, was it scary to go to a full-time? I don't think it was, but it was really scary to say, oh, you're now going to join me. I have this real responsibility to you as an employee.”
2025-11-03 · How I Built This with Guy Raz · Babylist: Natalie Gordon. How a new mom used nap time to build a $500M business. · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, they give you $50,000 for a percentage of your company. So it was really that first funding round. And life was going to get really busy. And I was going to drive now from San Francisco to Mountain View every single day. And I've been asked the question, what was it like going through that program with a toddler? And that part was fine. It was really hard, though, going through the program as a solo founder. Felt like I might have been the only solo founder. And so it felt like I was the only person with a company of one person. And there were teams with five founders, or at least with three founders. And so you want to take advantage of every part of this program. And everything set up because they're”
2025-11-03 · How I Built This with Guy Raz · Babylist: Natalie Gordon. How a new mom used nap time to build a $500M business. · IDENTIFIED FROM THE TRANSCRIPT
“But still, I guess at this point, to get some support and a bit of money, you decided to apply to an accelerator program in the Bay Area called 500 Startups, I think, and you got in, you were accepted. So how did that go? What was it like to be part of that?”
2025-11-03 · How I Built This with Guy Raz · Babylist: Natalie Gordon. How a new mom used nap time to build a $500M business. · IDENTIFIED FROM THE TRANSCRIPT
“I was absolutely not thinking about raising venture funding. It didn't make sense because the business itself was making money. So it didn't make sense to me. It didn't feel like the hardest thing was having money to spend. There was like this other hardest thing, which was like, how do I make this grow?”
2025-11-03 · How I Built This with Guy Raz · Babylist: Natalie Gordon. How a new mom used nap time to build a $500M business. · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, and I had this thing to show for it. I could say, oh, look at this thing that I built. But it actually felt like I think that year was now that I have all this time, like I'm not actually sure what I should be doing to make this successful. I'm like stuck in my living room and I'm doing customer support. Like what is the right path for this next stage?”
2025-11-03 · How I Built This with Guy Raz · Babylist: Natalie Gordon. How a new mom used nap time to build a $500M business. · IDENTIFIED FROM THE TRANSCRIPT
“At that point, it didn't feel riskier or scary. It was still just me, so if it didn't work out, I would be able to just shut it down quietly like what we had done with Lingua Hero.”
2025-11-03 · How I Built This with Guy Raz · Babylist: Natalie Gordon. How a new mom used nap time to build a $500M business. · IDENTIFIED FROM THE TRANSCRIPT
“It was a magic number. I don't know why. It wasn't coming from a spreadsheet, and it wasn't coming because it's actually the salary that I wanted to make or we could live on. It was really just representing this business is actually really going to work. This is going to be the thing. I'm not going to go get a full-time job. This is now my full-time job. And it was about this time period. We had never really gotten comfortable in Vancouver and we visited friends in the Bay Area in San Francisco and absolutely loved it. And so we moved to San Francisco when Max was one year old. And that's when I went to Babylist full-time.”
2025-11-03 · How I Built This with Guy Raz · Babylist: Natalie Gordon. How a new mom used nap time to build a $500M business. · IDENTIFIED FROM THE TRANSCRIPT
“This was going to be a side hustle. I was going to go interview four jobs, get back in there. And I think August and I in conversations, we set the number 3,000 where we said, okay, well, if in a year this is making $3,000 a month, like this is really working and that's the thing that I should actually go to full time.”
2025-11-03 · How I Built This with Guy Raz · Babylist: Natalie Gordon. How a new mom used nap time to build a $500M business. · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, exactly. So, yeah, it was a high margin business. And the 3000 really represented something, which was I was going to get a job. Like I was going to go back to work.”
2025-11-03 · How I Built This with Guy Raz · Babylist: Natalie Gordon. How a new mom used nap time to build a $500M business. · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, costs were pretty low. Truly the only real expense would have been to hire software engineers. And me and Lindsay were both working for free.”
2025-11-03 · How I Built This with Guy Raz · Babylist: Natalie Gordon. How a new mom used nap time to build a $500M business. · IDENTIFIED FROM THE TRANSCRIPT
“Wow. All right. So we're working on this. And by the one year mark, February 2012, Max is a year old, baby list is a year old, you start to see some not just $100,000, $200 a month, but like $3,000 a month. I mean, that's real, especially given that your costs were pretty low, or I guess they were pretty low, right? You had some server costs. Like, what did you, because this was all self-funded, right?”
2025-11-03 · How I Built This with Guy Raz · Babylist: Natalie Gordon. How a new mom used nap time to build a $500M business. · IDENTIFIED FROM THE TRANSCRIPT
“1% better every day, probably every month, maybe getting 10% bigger. So was really growing. And in the summer, it was like, okay, I'm going to take some of the money that this is actually making and I'm going to pay a babysitter. And I would go around the corner to a coffee shop for three hours. I would do that, I think, two days a week and then three days a week. So then I had these three hour blocks now to actually work on it with my laptop in a coffee shop.”
2025-11-03 · How I Built This with Guy Raz · Babylist: Natalie Gordon. How a new mom used nap time to build a $500M business. · IDENTIFIED FROM THE TRANSCRIPT
“Those early years of just talking to users and customers every single day was really, really important for how I showed up to my job today.”
2025-11-03 · How I Built This with Guy Raz · Babylist: Natalie Gordon. How a new mom used nap time to build a $500M business. · IDENTIFIED FROM THE TRANSCRIPT
“I remember getting an email from someone and she was just like, this is so confusing. And I think the thing that was really confusing was how do you say that you want any amount of a product? So let's say for diapers, I don't need to say I need five boxes of diapers, just keep buying me diapers, keep that on the registry as long as people are buying it and that I emailed her back the same day and I was like, hey, which of these phrases do you think actually would work better? And one of them was no limit. One of them was any quantity. And she was like, oh, I think it's that one. And then I remember just updating the code, emailing her back five minutes later and saying like, oh, now that actually is live on your registry. It was stuff like that. Even today, I think that.”
2025-11-03 · How I Built This with Guy Raz · Babylist: Natalie Gordon. How a new mom used nap time to build a $500M business. · IDENTIFIED FROM THE TRANSCRIPT
“It was hey, the really hard parts about this, it's people learning about it. And so when it was making $140 a month, it was actually just from a handful of registries, maybe 10 registries. And so it was so clear, wow, like this is going to make more money if there's 10 times more registries. Although it's only $140. It was really clear it could get much bigger.”
2025-11-03 · How I Built This with Guy Raz · Babylist: Natalie Gordon. How a new mom used nap time to build a $500M business. · IDENTIFIED FROM THE TRANSCRIPT
“It was structure and it was also so fun and it was actually going really well. So in the 45 minutes, I could close a door, which was our second bedroom, which was an office. I would fix two bugs that customers had mentioned. I could answer five customer support emails. Maybe I would email a blog and compared to Languajero in its second month, it made $140. And so it was just so clear that this was actually really working.”
2025-11-03 · How I Built This with Guy Raz · Babylist: Natalie Gordon. How a new mom used nap time to build a $500M business. · IDENTIFIED FROM THE TRANSCRIPT
“I really wanted to stay home with Max for like up to a year. And August was going to university in Vancouver. It was actually like a very difficult time. It was very isolating. It was very lonely. Max was like a Velcro baby. He needed to be held all of the time. And I feel even saying all of this, like I feel like I need to caveat like, and he's literally the most wonderful 14-year-old. And like it was, but at that time, it was like, this is what the next 18 years of my life is going to be like what have we done? It was winter in Vancouver. I was home all day. And for me, like, baby Lisp was this really interesting thing I could think about. And I had a goal in those first couple of months, which is I want to spend 45 minutes a day on this. If I can spend 45 minutes a day on this, like that's a really good day.”
2025-11-03 · How I Built This with Guy Raz · Babylist: Natalie Gordon. How a new mom used nap time to build a $500M business. · IDENTIFIED FROM THE TRANSCRIPT
“All right, so now you find yourself a mom with a newborn and a startup and you're running your second startup, and it's already getting a little bit of traction. first days and weeks after you launch so walk me through the first few months of max's life while you are you know you're with him i think right um probably mostly on your own tell me about how you were doing that”
2025-11-03 · How I Built This with Guy Raz · Babylist: Natalie Gordon. How a new mom used nap time to build a $500M business. · IDENTIFIED FROM THE TRANSCRIPT