YouSaid · the spoken record

Natalie Wolfsen

lines on the record: 64
first: 2024-07-25
most recent: 2024-07-25
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“I really do. And by fun, I just mean you are making a huge impact on people's dreams and goals and lives. You know, if you're working with institutions, the investors in those institutions are teachers and firemen through their pension plans and their retirement plans. And when you build something that's new and creative, seeing the impact that has on lives is just incredibly fun and interesting. So I wish I would have known that. I would have sought the industry out versus randomly finding it.”
2024-07-25 · Masters in Business · Behavioral Finance and Leadership with Natalie Wolfsen from Orion · IDENTIFIED FROM THE TRANSCRIPT · source
“So myself personally, I tend to lean more left brain with the analytical, a methodical numbers focused approach. But I don't believe you can be successful if you lean one way or the other. When you're doing something that's truly first time ever or new, you want to delight your clients in an unexpected way. You have to be creative. And so I try to exercise both muscles. When we were building mobile trading, the creativity right side of the brain needed to take over. When you're building a service model, the creativity, I think, right side of the brain needs to take over. When you're building a new asset management vehicle or a new set of investments tools or a new business line, you better be analytical.”
2024-07-25 · Masters in Business · Behavioral Finance and Leadership with Natalie Wolfsen from Orion · IDENTIFIED FROM THE TRANSCRIPT · source
“Go for it. It's a fantastic industry to be part of. Lots of creativity, lots of growth, lots of innovation, incredible amount of opportunity. Don't be overwhelmed by the vocabulary or the math or things that frighten people away from the industry. You'll have a great career.”
2024-07-25 · Masters in Business · Behavioral Finance and Leadership with Natalie Wolfsen from Orion · IDENTIFIED FROM THE TRANSCRIPT · source
“It's so true. And the consequences of that. Firm that had over 100 years of history just disappeared. And so I just think we all should be students of the industry that we're in.”
2024-07-25 · Masters in Business · Behavioral Finance and Leadership with Natalie Wolfsen from Orion · IDENTIFIED FROM THE TRANSCRIPT · source
“My gosh, I love history so anything Doris Kearn's good one. Absolutely love Team of Rivals. Fantastic. I love financial services history. So smartest men in the room. I love all the history about Enron and the financial crisis. Devil Take the Hindmost, which is all about the history of speculation and the resulting consequences of speculation. Those are all great books.”
2024-07-25 · Masters in Business · Behavioral Finance and Leadership with Natalie Wolfsen from Orion · IDENTIFIED FROM THE TRANSCRIPT · source
“So, well, Charles Goldman, who's the current executive chairman and my predecessor, CEO at Asimark, absolutely has been a mentor for me since I started working with him at Asimark. I mean, started working with him at Schwab before I joined him at AssetMark. Debbie McGuinney, who's the former president of Schwab Institutional. She's been an incredible mentor to me at a really important part of my career, gave me some great advice about leadership and changing the way you think as you get more senior in an organization. Those are probably the biggest too.”
2024-07-25 · Masters in Business · Behavioral Finance and Leadership with Natalie Wolfsen from Orion · IDENTIFIED FROM THE TRANSCRIPT · source
“So, I love podcasts and I love random podcasts. So I listen to Broken Record. It's all about music. I listen to revisionist history with Malcolm Gladwell.”
2024-07-25 · Masters in Business · Behavioral Finance and Leadership with Natalie Wolfsen from Orion · IDENTIFIED FROM THE TRANSCRIPT · source
“I think the work that financial advisors do during corrections, focusing people on their goals versus short-term performance, helping them understand how common or uncommon drawdowns are like this and what typically happens or could happen after just aligning the portfolio and the performance with what the client's expecting of it, the work that you all do in dislocations or in tough environments pays dividends for years after. And so like At Orion, in any environment like that, we are going to be investing in communications and support and insights on our clients' behalf so they have those conversations and they can benefit, as you say, the tide goes out.”
2024-07-25 · Masters in Business · Behavioral Finance and Leadership with Natalie Wolfsen from Orion · IDENTIFIED FROM THE TRANSCRIPT · source
“Know, you'll have to tell me what your experience is on this because I'd be interested. What I find is that investors interact with our portfolios more when things are going well. And then they set the high watermark of performance. And then as Portfolios get more and more distressed in a drawdown environment. They look at it less and less. Well, the old joke is no one open.”
2024-07-25 · Masters in Business · Behavioral Finance and Leadership with Natalie Wolfsen from Orion · IDENTIFIED FROM THE TRANSCRIPT · source
“So we offer an app to financial advisors and investors where they can see their investment performance. They can see communications from the financial advisor. They can see the performance of their portfolios. They can engage with their behavioral finance profile. It's just incredibly important for investors to have access to information about their accounts all day, every day.”
2024-07-25 · Masters in Business · Behavioral Finance and Leadership with Natalie Wolfsen from Orion · IDENTIFIED FROM THE TRANSCRIPT · source
“That's right. Then today's technology looks pretty good. If your benchmark is your iPhone, And all the apps and how integrated they are on the iPhone, then financial services technology has a long way to go. And so, what I believe is because of advancements in data streaming and data access and because of advancements in how technologies can work together as an industry, we can be more integrated, where the client conversation between the advisor and the investor is at the center of the client experience we offer versus the function you're trying to provide perform, trading, rebalancing, reporting, which is where we're organized right now.”
2024-07-25 · Masters in Business · Behavioral Finance and Leadership with Natalie Wolfsen from Orion · IDENTIFIED FROM THE TRANSCRIPT · source
“Know it's interesting. I do think you're right about if your benchmark is the paper quarterly reports that used to go out six weeks after quarter end.”
2024-07-25 · Masters in Business · Behavioral Finance and Leadership with Natalie Wolfsen from Orion · IDENTIFIED FROM THE TRANSCRIPT · source
“Functionalized. You have your reporting system, and that reporting system may or may not be integrated into your trading, and that trading may or may not be integrated into your portfolio construction, which may or may not be integrated into your performance reporting or your investor portal. And so I believe the biggest opportunity for Orion is to break those barriers down, to integrate those solutions and save advisors a lot of time and a lot of effort.”
2024-07-25 · Masters in Business · Behavioral Finance and Leadership with Natalie Wolfsen from Orion · IDENTIFIED FROM THE TRANSCRIPT · source
“50% actually find the technology they use useful and only 10% of advisors is from our wealth tech survey. Less than 10 feel the technology that they have today is sufficient. Really? And the reason for that is it's very”
2024-07-25 · Masters in Business · Behavioral Finance and Leadership with Natalie Wolfsen from Orion · IDENTIFIED FROM THE TRANSCRIPT · source
“There's so many things I want to do with Orion. I think the most important one, though, job number one for me, to me, one of the biggest challenges we faced in financial services is a fragmented offering that we deliver to financial advisors and to investors. And the reasons for that fragmentation is we're such a creative industry. People have an idea, they build a technology, they have an idea, they build an investment solution. And that fragmentation creates real challenges for financial advisors. Either challenges in ensuring that their diligencing and building optimal portfolios on the investment side of the equation, or that they have technology they can actually leverage on the technology side of the equation. My favorite statistic, and I think the true opportunity for Orion is that if you look at JD Power results, 90% of advisors know they need to use technology, only little less than”
2024-07-25 · Masters in Business · Behavioral Finance and Leadership with Natalie Wolfsen from Orion · IDENTIFIED FROM THE TRANSCRIPT · source
“Know as it relates to new investment types, just like we're investing in understanding new technologies, whether it's AI or large language models or biometrics, we need to do the same with investing. So right now, I think everyone should be thinking a lot about tokenization. You can securitize anything. We should be thinking a lot about accessibility and liquidity of assets that are non-standard, whether that's crypto or alternative investments. We should be making these asset types more easily accessible, more easy to evaluate, and easy to hold in a portfolio. And that's all of those things are things we're exploring at Orion right now.”
2024-07-25 · Masters in Business · Behavioral Finance and Leadership with Natalie Wolfsen from Orion · IDENTIFIED FROM THE TRANSCRIPT · source
“And you think about in our industry, not so much, but in other industries, how much of it is biometric, your face Your fingerprint, your voice. And all of that is replicable by AI. So you need to ensure that your protocols are ahead of that.”
2024-07-25 · Masters in Business · Behavioral Finance and Leadership with Natalie Wolfsen from Orion · IDENTIFIED FROM THE TRANSCRIPT · source
“Absolutely, you know, and companies, all companies need to be vigilant every single minute of every single day. We all need to invest a lot in cybersecurity. We need to learn from the innovation and the evolution of attacks and protocols. And at Orion, we have a large team doing that every day. I mentioned earlier that we were NIST compliant and SOC2 type 2. We use third-party penetration tests because the most vulnerable part of any system, the most vulnerable part of any system is your team. And so you need to make sure that you're educating them all along the way, which we are at Orion.”
2024-07-25 · Masters in Business · Behavioral Finance and Leadership with Natalie Wolfsen from Orion · IDENTIFIED FROM THE TRANSCRIPT · source
“And so the opportunity to help advisors be consolidate orders to benefit from these trends in the industry is right now. And I think Orion's in a great place to do that.”
2024-07-25 · Masters in Business · Behavioral Finance and Leadership with Natalie Wolfsen from Orion · IDENTIFIED FROM THE TRANSCRIPT · source
“That's amazing. It is, and the retirement of financial advisor, something that's been talked about for many years, at the same time, there's great exit ramps for advisors right now, either through consolidation and purchase of their business or reducing their ownership of their revenue, becoming part of bigger advisory firms and then sunsetting their careers. Right. And so if you look at the assets controlled by those 106,000 or so advisors, there's about 11.9 trillion.”
2024-07-25 · Masters in Business · Behavioral Finance and Leadership with Natalie Wolfsen from Orion · IDENTIFIED FROM THE TRANSCRIPT · source
“Know it's really interesting. So, my hypothesis about why that donut exists is the big recruiting classes of the wirehouses diminished over that time period. You know, whether it's wirehouses or insurance companies, they used to be the trainers of our industry. And they had segment strategies that led them to the upper end of the market, and they just wasn't as much new entry into the industry. As it relates to the age of advisors, something that I talk about at Orion all the time and publicly too is right now there's 106,000 or so financial advisors that over the next 10 years in one way or another are likely to transition out of the industry either because how many”
2024-07-25 · Masters in Business · Behavioral Finance and Leadership with Natalie Wolfsen from Orion · IDENTIFIED FROM THE TRANSCRIPT · source
“It is. It definitely is. And so while I was on the CFP board, board of directors, the board was very focused on raising the awareness of the CFP certification, raising the entry rates of the industry for young professionals, and increasing diversity either through mid-career transfers or degree programs at universities. And that was feel really proud of what we did at the CFP board the four years I was there. It's a great organization.”
2024-07-25 · Masters in Business · Behavioral Finance and Leadership with Natalie Wolfsen from Orion · IDENTIFIED FROM THE TRANSCRIPT · source
“That's right. And I believe that the CFP, the certification for financial planners, is a great indication of the quality and education advisors have and can deliver to their clients. I'm also a believer that we need to bring diversity into our industry. We need to educate and attract talent to the industry because it's Inside colleges and universities, financial planning isn't a profession that's well known or well understood.”
2024-07-25 · Masters in Business · Behavioral Finance and Leadership with Natalie Wolfsen from Orion · IDENTIFIED FROM THE TRANSCRIPT · source
“I do think, though, that regulators are stepping their way there With Reg BI, with the form CRS, tiptoeing into a fiduciary model where investors understand any conflicts is where we are now. Where the SEC is now. It is my hope and expectation that the industry will eventually get to a fiduciary standard”
2024-07-25 · Masters in Business · Behavioral Finance and Leadership with Natalie Wolfsen from Orion · IDENTIFIED FROM THE TRANSCRIPT · source
“Financial advisors who are either affiliated in a 1099 relationship with a broker dealer or are purely independent, meaning they're entrepreneurs. They have their own RIA. The regulated differently, those two segments of the market are the fastest growing advice models because investors value local, unbiased advice in their community.”
2024-07-25 · Masters in Business · Behavioral Finance and Leadership with Natalie Wolfsen from Orion · IDENTIFIED FROM THE TRANSCRIPT · source
“There's been a tremendous amount of consolidation among advisors. Independence has been a winning model in the marketplace for the last two decades.”
2024-07-25 · Masters in Business · Behavioral Finance and Leadership with Natalie Wolfsen from Orion · IDENTIFIED FROM THE TRANSCRIPT · source
“If they're an optimistic investor, we're also testing at Orion Knowledge Management Systems for our own service teams and for our own developers to see if we can get more rapid speed to answer, more accurate speed to answer in our service teams. What we learn in those tests we'll want to share with financial advisors because potentially the models that we're developing will have application outside of Orion too. But that's work that's underway.”
2024-07-25 · Masters in Business · Behavioral Finance and Leadership with Natalie Wolfsen from Orion · IDENTIFIED FROM THE TRANSCRIPT · source
“And we think it has a lot of promise because it reduces the amount of time, it takes advisors to communicate with their clients in a personalized way. The second area of Orion's solution that we offer AI and we've experimented with AI is in our portfolio comparison tool where you bring in clients' behavioral profile, bring in their risk tolerance and metrics around their risk tolerance and you compare the portfolio they have today to the portfolio that the advisor is proposing. And part of those conversations between the advisor and the investor, you know this, is back and forth when the advisor wants to ensure the investor understands something, the investor wants to ask advisors questions and so what we deliver is first draft communications between the advisor and the investor. At the time of comparison and then also at specific market events that the investor may find troubling if they're risk averse or they might be opportunity.”
2024-07-25 · Masters in Business · Behavioral Finance and Leadership with Natalie Wolfsen from Orion · IDENTIFIED FROM THE TRANSCRIPT · source
“So at Orion, we've integrated it in two parts of our offering. The first is our client relationship management system, Redtail. We have an offering called Red Tail Speak. And what Redtail Speak does is it Delivers the advisor's messages both internally and externally to investors and to teammates via text. And one of the things that the AI does as it relates to Redtail Speak is it creates text messages between advisors and investors first drafts. The advisor has to take a look at it and make sure that everything's accurate. Based on the text based exchanges that the advisor and the investor have had in the past.”
2024-07-25 · Masters in Business · Behavioral Finance and Leadership with Natalie Wolfsen from Orion · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah, you know, and the tools that the advisors use, like Orion, should make it easy for them to communicate to clients the percentage of total S&P returns that have come from tech. And you never know exactly which tech companies are going to deliver those returns, but by ignoring Facebook. Or ignoring Tesla for reasons that are personal to you, you may give up that kind of return.”
2024-07-25 · Masters in Business · Behavioral Finance and Leadership with Natalie Wolfsen from Orion · IDENTIFIED FROM THE TRANSCRIPT · source
“Yes, it's true. And what it all comes back to for me as it relates to values and customization is the original originator of these ideas were actually religions. And if you're investing consistent with a Catholic faith, you better be investing consistent with that religion. We should hold all values-based portfolios to the same standards.”
2024-07-25 · Masters in Business · Behavioral Finance and Leadership with Natalie Wolfsen from Orion · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah, it is definitely true. And the other thing I'll just say related to that, and this comes back to the marketing rule in ESG, you also have to make sure that the claims you're making are accurate. If you're saying that your ETF or your investment vehicle is green, it better be green. And I think that in some instances, the measurement was wrong.”
2024-07-25 · Masters in Business · Behavioral Finance and Leadership with Natalie Wolfsen from Orion · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah, and eventually, you know, the new generation wants to focus on other things. That said, you know, if you're, as an example, concerned about oil and gas. Well, that's been a great part of the market. And by avoiding that part of the market has consequences for return. If you have issues with Tesla for one reason or another. You know, if you eliminate that part of the portfolio, well, then there's consequences for returns. And we just need to do a good job as an industry of explaining to our clients that investing consistent with your values is your choice, but it does relax tracking error. It does have the potential to create a deviation from your portfolio and the benchmark.”
2024-07-25 · Masters in Business · Behavioral Finance and Leadership with Natalie Wolfsen from Orion · IDENTIFIED FROM THE TRANSCRIPT · source
“I'm curious about that. The SEC is incredibly concerned that financial performance is the primary measure by which the advisor communicates to the investor their success. They worry that with the introduction of different values, it's getting in the way of the investor maximizing their investor performance, their investment performance. And so when I say that there's regulatory interest in this, it comes down to clarity. Regulators want to be sure that the investor understands if they're choosing to implement a particular value, that that can have consequences for investment return. And I think that technology providers like Orion can easily provide those trade-offs. You know, if you relax the tracking error constraint because you don't want to invest in tobacco, which is a common usage that you mentioned, and tobacco is a successful part of the market, which”
2024-07-25 · Masters in Business · Behavioral Finance and Leadership with Natalie Wolfsen from Orion · IDENTIFIED FROM THE TRANSCRIPT · source
“Which is RIAs and investment advisors that leverage third party providers to provide services to their clients. The proposal is they'll be held accountable to do deep diligence on those third parties to make sure that their security, their effectiveness is what the investor expects. And for Orion, we want to make sure that we're there to help our advisors comply. We provide the advisors with the research they need on us as a third party. And for the third parties we use at Orion, we deliver that to the advisors so that they can comply. And this third party rule and the cybersecurity rule, both of those are aimed at making sure industry is secure, which is a great thing, but they introduce a lot of complexity for financial advisors. And we need to make sure that we help financial advisors clear that complexity and comply.”
2024-07-25 · Masters in Business · Behavioral Finance and Leadership with Natalie Wolfsen from Orion · IDENTIFIED FROM THE TRANSCRIPT · source
“Well, I mean, you mentioned the marketing role, and I think that that's changed the way performance reporting is calculated and distributed across the industry. And that clearly impacts a rise because performance reporting is a big part of what we do. In addition to cybersecurity, there's also the third-party rule”
2024-07-25 · Masters in Business · Behavioral Finance and Leadership with Natalie Wolfsen from Orion · IDENTIFIED FROM THE TRANSCRIPT · source
“100%. That's right. And we all need to be focused on protecting client data and privacy. At Orion, we spend a lot of time where NIST compliant. We also are SOC2 type 2 compliant. We have a large team that focuses on cybersecurity and privacy to make sure that we're not just understanding the rules that the SEC has in place, but also what they're interested in and where they're going with the rules.”
2024-07-25 · Masters in Business · Behavioral Finance and Leadership with Natalie Wolfsen from Orion · IDENTIFIED FROM THE TRANSCRIPT · source
“I mean, the first is definitely regulation. This is an incredibly active and innovative as it relates to regulation, SEC right now. The number of rules that are underway exceeds recent memory and the reach of those rules are extending the reach of the SEC. So you have the cybersecurity rule, which is incredibly important.”
2024-07-25 · Masters in Business · Behavioral Finance and Leadership with Natalie Wolfsen from Orion · IDENTIFIED FROM THE TRANSCRIPT · source
“That's right. And they see it on the tax forms. They can actually see it in real time that year on those tax forms, that quarter.”
2024-07-25 · Masters in Business · Behavioral Finance and Leadership with Natalie Wolfsen from Orion · IDENTIFIED FROM THE TRANSCRIPT · source
“True, it's true. And the advisor that can deliver those types of opportunities to the investor has a very loyal client forever. And custom indexing and portfolio customization, whether it's related to values or hedging or other aspects, is another way for the advisor to deliver services to the investor. They have no hope of doing themselves or no hope of doing in a self-directed way.”
2024-07-25 · Masters in Business · Behavioral Finance and Leadership with Natalie Wolfsen from Orion · IDENTIFIED FROM THE TRANSCRIPT · source
“Tax alpha, and it puts the advisor in a different position with their client because tax is confusing and complex. It's something that most investors avoid at all costs. And the advisor is able to talk to the investor about tracking error, how closely you want to track a certain index, or how closely you want to manage that concentrated position relative to the destination portfolio. And it raises the bar and the conversation between the advisor and the investor”
2024-07-25 · Masters in Business · Behavioral Finance and Leadership with Natalie Wolfsen from Orion · IDENTIFIED FROM THE TRANSCRIPT · source
“How effective is that board? In delivering returns to the shareholder. So that's a common use case. The other thing I would just mention is that transition where you're moving from one advisor to another or you're moving from one portfolio to another or in your examples trying to transition out of a concentrated position is extremely important. And when managed correctly can deliver outsized alpha to the investor.”
2024-07-25 · Masters in Business · Behavioral Finance and Leadership with Natalie Wolfsen from Orion · IDENTIFIED FROM THE TRANSCRIPT · source
“You know, it's interesting, there's all sorts of research that boards that are diverse or boards that have certain controls and processes in place are highly aligned to future success of the companies. And so when people implement the G of ESG, what they're really implementing is that. It's good governance.”
2024-07-25 · Masters in Business · Behavioral Finance and Leadership with Natalie Wolfsen from Orion · IDENTIFIED FROM THE TRANSCRIPT · source
“Custom indexing is growing really fast. It's one of the fastest growing part of our platform. We have over 4 billion in portfolio customization today. And when you look at the growth rate of the adoption of it, it Also, tax transition if you're moving from one provider to another and you want to manage your tax in the transition. And then the last is, you know, different investors do have different values and they want to make sure that their portfolios reflect that. Some it's religious. You know, they want it to reflect Catholic values or Islamic values. Other times they're very, very focused on governance. And that degree of customization for some is incredibly important. Now, obviously, the regulators are concerned about that too. And so we need to make sure that our tools are compliant, help our advisors comply.”
2024-07-25 · Masters in Business · Behavioral Finance and Leadership with Natalie Wolfsen from Orion · IDENTIFIED FROM THE TRANSCRIPT · source
“Benefiting your advisor in a customized look and feel. And if your systems are built with that in mind, then you can be highly, highly flexible.”
2024-07-25 · Masters in Business · Behavioral Finance and Leadership with Natalie Wolfsen from Orion · IDENTIFIED FROM THE TRANSCRIPT · source
“You know, it's interesting. In my view, you have to build your technology or investment solutions with the goal to be highly customized and highly personalized. If you don't do that, then the foundation is shaky. And so we want to make sure that our technology looks and feels like advisors need it to be consistent with what they offer, either their advisors or their clients. We want to be sure that our communications tools leverage large language models so they can be highly personalized again as a first draft within advisor teams or between the advisor and the investor. We need to make sure that the channels we're using are highly custom. You know, I was reading materials when I joined Orion that 98% of text messages are open and responded to in 90 seconds versus less than 30% of emails that are responded to within a week if they're responded to at all. And so you also have to customize your channels to make sure that you're sure.”
2024-07-25 · Masters in Business · Behavioral Finance and Leadership with Natalie Wolfsen from Orion · IDENTIFIED FROM THE TRANSCRIPT · source
“Know it's definitely a challenge, but one that Orion spends a lot of time and effort on so that our clients, enterprises, and RAAs don't have to do that on their own. The first is you need to make sure that all the data that the advisors and the enterprises need are accessible 24-7. And to do that, we have to invest in data streaming capabilities and then also we partner with Redshift and Snowflake to provide data access, data access capabilities. We invest a lot to make sure that as our clients grow and their needs for information grows, that our tools, whether they be reporting or trading or performance and orientation, meet their needs at different sizes. You know this. The industry's consolidating, the industry's scaling up everywhere. And Ryan, we need to be part of that.”
2024-07-25 · Masters in Business · Behavioral Finance and Leadership with Natalie Wolfsen from Orion · IDENTIFIED FROM THE TRANSCRIPT · source
“Investors can understand, oh, this is the goals I have for my money for the next one to two years, the goals I have for three to seven, the goals I have for seven plus. And you can have conversations with them about how common drawdowns are and what they're willing to endure and how likely it is that seven years from now based on historical performance, you know, they're aggressive, and I hate to use the word aggressive, but they're, I should say, equity weighting pays off. And it's really exciting work we're doing at Orion. And I think it benefits advisors and helps them bring these tools to their clients at scale.”
2024-07-25 · Masters in Business · Behavioral Finance and Leadership with Natalie Wolfsen from Orion · IDENTIFIED FROM THE TRANSCRIPT · source
“It's so true. I mean, words matter, and that's one of the reasons that we don't use aggressive. We use financial optimist. Because it's about the optimism and the point of view and your willingness to endure drawdowns and market change. It's one of the reasons that bucketing is so powerful in financial services”
2024-07-25 · Masters in Business · Behavioral Finance and Leadership with Natalie Wolfsen from Orion · IDENTIFIED FROM THE TRANSCRIPT · source
“What spits out the other end is your behavioral finance profile. You could be an optimist. Maybe you're a conservative. Maybe you're curious about investing. And then you can contrast what makes you that profile relative to your spouse or relative to your children So that if it's you and your spouse who are making decisions about money, you understand why you might be in conflict. And then we also give tools to reconcile that conflict, to understand it, and to reconcile the conflict. And then we also use AI so that the advisor can send communications first draft communications to clients in different market environments and important parts of their financial planning conversation with their client that understand their profile and include optimal language related to their profile and their portfolio in those first draft communications.”
2024-07-25 · Masters in Business · Behavioral Finance and Leadership with Natalie Wolfsen from Orion · IDENTIFIED FROM THE TRANSCRIPT · source