YouSaid · the spoken record

Neal Mohan

lines on the record: 91
first: 2021-08-03
most recent: 2021-08-03
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“We've also had other products and other modes that have existed on YouTube for a long time, and not all creators take advantage of all of that. For example, we've had live products on YouTube for many, many years. Not all creators are comfortable or want to do live content, but lots and lots of creators do. And so the way my team thinks about it, I have a team that's focused on products that are live products for creators. They want to make those the best in class for creators all over the world. But, you know, it's probably going to be a fraction of overall creators on YouTube that use those live products. But when they do, we want them to be the best. Yeah, I think it's important to be explicit, though, because a lot of the creators are talking about the professionals. This is their living, their livelihood. And I'm certain you feel this. The pressure to win the algorithm to make more money or to make more stuff to feed the algorithm is very high.”
2021-08-03 · Decoder with Nilay Patel · YouTube's Chief Product Officer Neal Mohan on the algorithm, monetization, and future for creators · IDENTIFIED FROM THE TRANSCRIPT
“Try shorts, and that's fine. We have lots of creators who have been video creators, vloggers on our platform for 10 years and are super, super excited about shorts. And that's awesome too. And so the way I look at it is all of these products can be successful and creators know what really works for them and their audiences. And our job is to address all of those sort of lanes, if you will, for our creators. We're talking here about a product.”
2021-08-03 · Decoder with Nilay Patel · YouTube's Chief Product Officer Neal Mohan on the algorithm, monetization, and future for creators · IDENTIFIED FROM THE TRANSCRIPT
“We don't, I mean, we don't talk about that in the explicit way that you're describing. Again, I like to keep tying these back to kind of what the core principles are. And I gave you examples of that on the user side. On the creator side, it's about our goal there is to give every creator a voice. If the creator wants to do that through a two-hour documentary about a particular topic they're passionate about, then YouTube should be the place for that. If they want to do that through a 15 second short that mixes in their favorite hit from their favorite music artist, they should be able to do that. And that is, I think, it's sort of why I work at YouTube is that diversity of creators that we support. I think it's sort of the core mission of YouTube. And so when we have conversations with creators, it's about what are the sets of products and features and policies that we should put in place that allows them to do that. And, you know, we have lots of creators that are never going to.”
2021-08-03 · Decoder with Nilay Patel · YouTube's Chief Product Officer Neal Mohan on the algorithm, monetization, and future for creators · IDENTIFIED FROM THE TRANSCRIPT
“The other thing is with Instagram particularly, they're very explicit with their creators that using their additional products boost their overall engagement. So when they had stories using stories boosted your engagement, now they have reels, using reels boost your engagement. You have a similar set of products, you have a similar, if not almost nearly overlapping base of creators on your platform who are used to that kind of dynamic, are you saying to them use shorts to boost your overall engagement? And if you don't, your engagement will go down. Because I hear that dynamic from creators all the time that they feel like they have to expand into every service of the app to keep their core engagement high.”
2021-08-03 · Decoder with Nilay Patel · YouTube's Chief Product Officer Neal Mohan on the algorithm, monetization, and future for creators · IDENTIFIED FROM THE TRANSCRIPT
“I mean, I think, again, the high-level answer I'll give you there, Delay, is that, first of all, we make decisions and tweaks and updates to our recommendation and ranking algorithms all the time, multiple times, as you know, multiple times a month just to make it so that that works better and better for our users. But we have a set of kind of core North Star principles and metrics by which we govern that. And they are driven by things like viewer satisfaction, engagement from our viewers. the feedback that we get directly from our viewers in those little surveys that you see in the app on a regular basis. And that is the lens through which we will make decisions on things like ranking of shorts, just like we do for quote unquote traditional videos on YouTube.”
2021-08-03 · Decoder with Nilay Patel · YouTube's Chief Product Officer Neal Mohan on the algorithm, monetization, and future for creators · IDENTIFIED FROM THE TRANSCRIPT
“When I say no Instagram is not happy about it. What I mean specifically is they openly announced that videos with watermarks in them would get lower engagement than videos without watermarks, which is a very roundabout way of saying, hey, when you export a video from TikTok, it has a watermark. And if you repurpose it to Instagram, we're going to lower it its engagement. Have you thought about similar moves?”
2021-08-03 · Decoder with Nilay Patel · YouTube's Chief Product Officer Neal Mohan on the algorithm, monetization, and future for creators · IDENTIFIED FROM THE TRANSCRIPT
“Going up and to the right on a week on week basis. And so that is another set of metrics that we look at, not just the viewer metrics, but also how easy, fun, kind of powerful it is the tool set is for our creators. And like I said, we've begun the journey there. You know, we just launched globally just a couple of weeks ago, middle of July. So there's still a lot more to be done, especially on the creator side, to make it so that it's easier and more powerful and even more fun for them to produce original content for YouTube. But even with where our tools are today, that number continues to grow.”
2021-08-03 · Decoder with Nilay Patel · YouTube's Chief Product Officer Neal Mohan on the algorithm, monetization, and future for creators · IDENTIFIED FROM THE TRANSCRIPT
“I think this is interesting. I would tie this back to where we started the conversation. One of our core North Star principles in terms of product design at YouTube is doing what really works for our users and our viewers. And so that is the lens through which we look at it. And obviously we have lots of signals and lots of data that we get from our users there. Our goal there is to make it so that shorts content, whatever Ford is easily and readily available to our users. That's why you see the short shelf right on the home feed. It's also why you see the tap that's there, the permanence of that shorts tab. So that's how we look at it from a user standpoint. From a creator standpoint, I mean, I think what I'll tell you is that those trends are changing on a regular basis. The amount of, A, first of all, new creators, but also creators that are coming back and producing original shorts on our platform, that number is.”
2021-08-03 · Decoder with Nilay Patel · YouTube's Chief Product Officer Neal Mohan on the algorithm, monetization, and future for creators · IDENTIFIED FROM THE TRANSCRIPT
“The other part of shorts or reels, or whatever is distribution, right? The mechanism, you just scroll up, you get the next video that's all happening automatically. I see a lot of repurposed TikTok videos on shorts. I see a lot of repurposed TikTok videos on reels. I know repurposed TikTok videos on Instagram Reels bothers Instagram. Does it bother you?”
2021-08-03 · Decoder with Nilay Patel · YouTube's Chief Product Officer Neal Mohan on the algorithm, monetization, and future for creators · IDENTIFIED FROM THE TRANSCRIPT
“Don't think I can say specifically today. What I will say, though, is bringing it back to shorts specifically, a lot of the ways that you can enhance the video that you shot for your shorts. I think should live in that overall shorts workflow. Now, does that mean that there shouldn't be another set of capabilities for videos outside of shorts, et cetera? You know, I can't comment on that specifically today, but our goal is to continue to make the shorts experience more feature rich for video creators.”
2021-08-03 · Decoder with Nilay Patel · YouTube's Chief Product Officer Neal Mohan on the algorithm, monetization, and future for creators · IDENTIFIED FROM THE TRANSCRIPT
“TikTok is emerging of distribution and creation, Instagram, I think historically the first app that really merged a creative tool with distribution. YouTube is a big app. There's a lot going on in the YouTube app. You're adding more to it. Are you going to add the creation tools to the YouTube app or are they going to be in a different app?”
2021-08-03 · Decoder with Nilay Patel · YouTube's Chief Product Officer Neal Mohan on the algorithm, monetization, and future for creators · IDENTIFIED FROM THE TRANSCRIPT
“Do things So powerfully on the phones, oftentimes on the client itself, you are enabling a whole suite of tools that can be also really easy for creators to use. And so, yes, that's an area that we want to continue to invest in. It's also an area where as we grow our creators that are producing predominantly on their mobile phones, we get feedback where it's awesome that you're doing this, but here's sort of the next set of things that you could be doing. I really do look at through the lens of if a creator is getting started today, what are their expectations? How are they going to build their audience on YouTube? And part of that is enabling a set of tools on mobile phones.”
2021-08-03 · Decoder with Nilay Patel · YouTube's Chief Product Officer Neal Mohan on the algorithm, monetization, and future for creators · IDENTIFIED FROM THE TRANSCRIPT
“So, the first thing I would say is that it is true that sort of the predominant use case, at least as it comes to videos that have wide distribution, lots of views on YouTube were videos that, as you described, were shot, edited elsewhere, then uploaded to YouTube. And YouTube Studios about managing those videos on YouTube as opposed to having a suite of editing tools. So that's correct. But I think I'll go back to what we were talking about earlier, which is kind of the genesis of shorts and things like that. And if you sort of zoom back out from just the shorts product and the shorts roadmap as it is, and if you think about sort of one of the core sort of product insights, I'll keep coming back to it, which is creation through mobile phones and the power that these phones bring to that process. And it's not just power in terms of like, you know, power tools in terms of what you described. It's actually also the flip side of power is ease of use, right? Like because you can.”
2021-08-03 · Decoder with Nilay Patel · YouTube's Chief Product Officer Neal Mohan on the algorithm, monetization, and future for creators · IDENTIFIED FROM THE TRANSCRIPT
“Play with that metaphor for a little. When you say stage and players on stage. Much more boring way of breaking that up is YouTube is a great distribution platform. 99% of the people who make YouTube videos. Their videos in Adobe Premiere Pro or Final Cut or LumaFusion or whatever. And they use YouTube for distribution and monetization. TikTok has a distribution component, but it also has this powerful creation engine inside of it. YouTube has historically not spent a lot of time on creation tools. I think there was... The YouTube Capture app, and it came and went. I had a lot of, I used it. I don't think a lot of other people used it. You're saying you've got to build up that creation skill set. Do you have that in”
2021-08-03 · Decoder with Nilay Patel · YouTube's Chief Product Officer Neal Mohan on the algorithm, monetization, and future for creators · IDENTIFIED FROM THE TRANSCRIPT
“That's an area where you can expect to continue to see us invest. Actually, that's an area where I also think we're going to take our cues from our creators. You know, one of the analogies that I like to use with my product team is, you know, our job vis-a-vis creators is really to set the stage. Our job is to actually create the world's best stage from an innovation standpoint. But it's our creators who basically perform on that stage. And that's where the magic comes from. And so I think one of the things that we're all already starting to see in terms of feedback from our creators is they really like the product, but they would like to see XYZ. Some of that might be around effects. Some of that might be around things like filters, editing, all those types of capabilities that you describe. Like I said, I think that we have, you know, the makings of a really fun and powerful product there, but we're by no means done. So the answer in short is yes, we should be doing a lot more there.”
2021-08-03 · Decoder with Nilay Patel · YouTube's Chief Product Officer Neal Mohan on the algorithm, monetization, and future for creators · IDENTIFIED FROM THE TRANSCRIPT
“Creation tools One of the underappreciated aspects of TikTok is that it is a very powerful video editor. It presents to the user, and they roll out a bunch of AI filters, those filters take on a life of their own. They're easy to use and repurpose. You see them on the top level of the videos. Are you heavily invested in that as well?”
2021-08-03 · Decoder with Nilay Patel · YouTube's Chief Product Officer Neal Mohan on the algorithm, monetization, and future for creators · IDENTIFIED FROM THE TRANSCRIPT
“On the song that sampled there, get to the music video that exists on YouTube, which is oftentimes, you know, a place where that video is getting hundreds of millions, oftentimes over a billion views. And so the connectivity between those two things can go in either direction. That is something you can expect to see more and more of. And so that's sort of what I would put it in terms of context, which is mobile creation first and then what are the unique YouTube features we can continue to build for something like shorts.”
2021-08-03 · Decoder with Nilay Patel · YouTube's Chief Product Officer Neal Mohan on the algorithm, monetization, and future for creators · IDENTIFIED FROM THE TRANSCRIPT
“Do and I'll be the first to say that up front. But there are a couple of features that I'll call out that you can see already that I think are sort of leaning into that sort of unique YouTube aspect. The first is the ability to take any audio sample from an existing kind of video on YouTube and mix that into a short. That is the glue between this new product shorts and our existing vast corpus of videos. And that audio, of course, can be music. It can be audio from another sort of kind of iconic canonical video that exists on YouTube. So that's unique to YouTube feature in terms of going from videos to shorts. One of the other things that I think is cool is it can go in the other direction too, which is shorts are oftentimes about music, right? We just did this big rollout with BTS and permission to dance you might have seen over the last few days. It should be really easy from that shorts to be able to click.”
2021-08-03 · Decoder with Nilay Patel · YouTube's Chief Product Officer Neal Mohan on the algorithm, monetization, and future for creators · IDENTIFIED FROM THE TRANSCRIPT
“Backyard or in your bedroom, and you would start clogging. I really think the world is very different. And as you know, many parts of the world are sort of leapfrogging that generation completely with the prevalence of mobile phones and the power on those devices, Android, iOS, et cetera. And I really do look at what we're doing with shorts through that lens. And I think that the roadmap that we have will also sort of prove out that we're thinking about it sort of along those pieces. And so, you know, when you think about it through a mobile creation lens, there's lots of pieces that might at the highest level seem similar. But then when you scratch on all the surface, I think hopefully our users and our creators will start to see many of the things that make YouTube shorts unique to YouTube. And so I'll give you a couple of examples of those. And by the way, the shorts product I love it. Obviously, I watch lots of shorts every day, but it is by no means feature complete. There's a lot more work that we have to do.”
2021-08-03 · Decoder with Nilay Patel · YouTube's Chief Product Officer Neal Mohan on the algorithm, monetization, and future for creators · IDENTIFIED FROM THE TRANSCRIPT
“So I'll put it in context sort of from my perspective thinking about things from a creator standpoint. So, you know, you're a video creator, you're a creator that's looking to build an audience. Personally, I believe that it's really great that there's lots of platforms, lots of choices, lots of different ways that you can build an audience. And I would argue that all of these platforms, while they might seem similar in many ways, are fundamentally very, very different. But I actually think that's great for creators because it gives them a diversity of options. And so that's what I would say first and foremost. I would just say that the lens through which we look at the shorts product is really through the lens of simple, fast, easy, but powerful mobile creation. It really is about as opposed to 10 years ago where you would have a camera, you'd have a tripod, you'd set it up in your family room, in your”
2021-08-03 · Decoder with Nilay Patel · YouTube's Chief Product Officer Neal Mohan on the algorithm, monetization, and future for creators · IDENTIFIED FROM THE TRANSCRIPT
“And that feels like Maybe an unfairly cynical reading. It's also definitely the correct timeline. So, do you think of shorts as a direct competitor to tick?”
2021-08-03 · Decoder with Nilay Patel · YouTube's Chief Product Officer Neal Mohan on the algorithm, monetization, and future for creators · IDENTIFIED FROM THE TRANSCRIPT
“A more cynical Version of the story though, and I want you. To clarify for me Version is Snapchat lost stories and then Instagram lost stories and then WhatsApp launched stories and then YouTube launched stories and then LinkedIn launched stories and other stories everywhere and then TikTok came out and TikTok is a cultural phenomenon and now there's something that looks exactly like TikTok and Instagram and they're shorts which looks exactly like TikTok in YouTube.”
2021-08-03 · Decoder with Nilay Patel · YouTube's Chief Product Officer Neal Mohan on the algorithm, monetization, and future for creators · IDENTIFIED FROM THE TRANSCRIPT
“Partner program in the last three years, we've paid out $30 billion plus to our creators. And the shorts fund, shorts monetization, this $100 million fund is really just another step in that journey and is really the first step in terms of figuring out what the long-term monetization program could look like for shorts creators. And so that sort of hopefully puts that in a little bit of context. Sorry for the long answer, but I thought I'd give you kind of the full color. I'm here for it. I have follow-up questions for everything you said.”
2021-08-03 · Decoder with Nilay Patel · YouTube's Chief Product Officer Neal Mohan on the algorithm, monetization, and future for creators · IDENTIFIED FROM THE TRANSCRIPT
“I've talked about that, Susan, our CEO has talked about that in the past. And that's why you see its prominence in the app. That's why you see it as a tab. I would argue that there's other surfaces that, you know, from a user standpoint in some ways are even more important. You see it right below a video that you watch, right? You can tap that create icon right below a video. And that's actually what gives it sort of some of its YouTube flavor because it ties this new format shorts to existing videos in our platform. And I'm happy to share a little bit more about that. And then the third part of your question, which is monetization. I think this also ties back to sort of where YouTube came from, the Genesis of YouTube. You know, there's a lot of conversation today about, you know, the new creator economy that's almost sort of become a buzzword. I think, you know, sometimes people lose sight of the fact that, you know, YouTube has been in the creator economy business for over a decade, 14 years since we launched the YouTube.”
2021-08-03 · Decoder with Nilay Patel · YouTube's Chief Product Officer Neal Mohan on the algorithm, monetization, and future for creators · IDENTIFIED FROM THE TRANSCRIPT
“We really want to live up to that with all of our products. And Shorts was an example of that, where, as you pointed out, we did launch in India first, and then we came to the US. And now, of course, it's global as of the last couple of weeks. And so that was kind of a little bit of the insight in terms of why we decided to kind of go about that route. And we've seen growth globally across all of our markets as we've rolled out this product. I think on the earnings call a couple of days ago, Sundar mentioned 15 billion views globally across short and that number continues to grow. So that's how we got to where we are in terms of the core product. It is something that I think is critically.”
2021-08-03 · Decoder with Nilay Patel · YouTube's Chief Product Officer Neal Mohan on the algorithm, monetization, and future for creators · IDENTIFIED FROM THE TRANSCRIPT
“The kind of editing horsepower would be right there on the device. You might be shooting it vertically instead of horizontally. And so putting myself and my team sort of putting themselves in the shoes of Ten Lee's creators is really where shorts came from, which is unlike 15 years ago, if you were a creator just getting started on YouTube today, how would you go about doing that? And that was the kind of the key product insight or sort of genesis, if you will, of YouTube Shorts. So you asked a couple of other questions in there in terms of how it got from that idea to where it is today. First of all, you know, as you know, YouTube is a global platform. Some of our largest and fastest growing markets are outside of the US and North America. You mentioned one of them, India. Increasingly, I think we have to think about things in terms of really trying to launch globally as quickly as possible. That's always sort of been kind of a mantra at Google and YouTube.”
2021-08-03 · Decoder with Nilay Patel · YouTube's Chief Product Officer Neal Mohan on the algorithm, monetization, and future for creators · IDENTIFIED FROM THE TRANSCRIPT
“Know, kind of the way I would actually give you some insight into how all of this came about is actually I go back 15 years to the very first video that was uploaded to YouTube, which is, you know, it's kind of a canonical famous video now, but me at the zoo. That was an 18 second video that was uploaded, you know, in the San Diego Zoo. It was the genesis of YouTube. And, you know, back then, the term user-generated content was a new term. 15 years later, the world has evolved dramatically. And one of the biggest differences has been the mobile phone and creation on mobile devices. The fact that you have this incredible camera and all of these effectively incredible editing tools right there on your phone. And so if you kind of take that 18 second video that happened 15 years ago and sort of fast forward it to today, if something like that was being created today, how would it be done? Well, it be done on a mobile device.”
2021-08-03 · Decoder with Nilay Patel · YouTube's Chief Product Officer Neal Mohan on the algorithm, monetization, and future for creators · IDENTIFIED FROM THE TRANSCRIPT
“So let's talk about shorts. YouTube is kind of an opaque organization sometimes. I wanted to start with the structure. And then shorts is a new product that launched in India. It's now in the US and now it is at the top level of the YouTube app on the home screen. That's one click away. And there's a new monetization system for it. That's a pretty fast waterfall of emphasis, right? It was in one market as a test. Now it's on the top level of the app. Now there's a monetization fund. Walk me through that process.”
2021-08-03 · Decoder with Nilay Patel · YouTube's Chief Product Officer Neal Mohan on the algorithm, monetization, and future for creators · IDENTIFIED FROM THE TRANSCRIPT
“I have various leaders for the various product areas, many of which you would be able to guess from the outside. We have teams of people, including a leader focused on tools for our creators. We have leaders that are focused on our trust and safety, both on the product side and the operation side. I have a leader that's focused on overall design and kind of the UX and user research framework. Leaders focused on our core experiences, music, premium, YouTube TV. We have a leader who's focused on kind of what we call some of our vertical experiences, community experiences. You alluded to this at the top around YouTube shorts. That's a new product leader that's focused on those types of community experiences. So it's roughly about eight or nine leaders.”
2021-08-03 · Decoder with Nilay Patel · YouTube's Chief Product Officer Neal Mohan on the algorithm, monetization, and future for creators · IDENTIFIED FROM THE TRANSCRIPT
“That I have the right people throughout my organization to be able to make those decisions because I can't be there all the time. And the third thing, which I think often gets overlooked, but if I were to kind of put pen to paper and actually sort of write all of these down, I think is actually in some ways actually the unsung hero, which are the processes by which you actually make those decisions. And so, you know, you and I just talked about one of those processes in the context of meetings, product reviews, how they set up, what's the cadence, what's the criteria by which decisions should come to those types of meetings? How do you measure the impact of those decisions? You know, we have a process at YouTube called our OKR process. That's a quarterly yearly kind of a process. And so I think those three things, principles, people, and then the processes by which you manage all of it go into any sort of effective decision-making framework. That's sort of how I.”
2021-08-03 · Decoder with Nilay Patel · YouTube's Chief Product Officer Neal Mohan on the algorithm, monetization, and future for creators · IDENTIFIED FROM THE TRANSCRIPT
“I think actually there's three critical things that every company organization needs to think about when it comes to decisions. The first are our principles. And so I mentioned putting our creators first, putting our viewers first as sort of like an Uber North Star type principle. Another principle that comes up in the context of YouTube is YouTube is an open platform, but it also has community guidelines. How do you balance those seemingly two competing principles? So that's an example of principles that go into decision making. But I don't think it's just about principles in terms of good decisions. I think that there's a couple other things that I think just as important. The second is obvious, which are the people, people that make decisions. There are thousands of decisions being made across the YouTube organization every single day on behalf of our viewers and our creators. Of course, I'm not making all of them. And so what's important there for me is to make sure”
2021-08-03 · Decoder with Nilay Patel · YouTube's Chief Product Officer Neal Mohan on the algorithm, monetization, and future for creators · IDENTIFIED FROM THE TRANSCRIPT
“Trade off, but my teams are making hundreds of those types of decisions on a regular basis. And I think just pulling it back up from that sort of very specific example, what I try to do in terms of all of these meetings is really to establish principles. What is the framework or the set of principles by which we would make those types of decisions? One of those North Stars is how effective, how useful it is for our creators based on their input, but also just based on the data that we see in terms of how they use it. Are they getting value out of it, et cetera?”
2021-08-03 · Decoder with Nilay Patel · YouTube's Chief Product Officer Neal Mohan on the algorithm, monetization, and future for creators · IDENTIFIED FROM THE TRANSCRIPT
“If we design a feature this way, is it going to be something that is easy for our creators to use and understand? Is it something that we need to put sort of front and center? Is it going to be cluttered that way? Is it something that we need to put behind a tap, for example, on the phone? For example, if you're a creator, one of the tools that you use a lot, in fact, you probably use it every single day, is called YouTube Studio. It's the place where you go to upload your videos. It's where you understand the stats around your videos. And so an example of a trade-off there is if we have a new metric that we're bringing to creators to measure the efficacy of how their videos are doing, you know, are they getting the audience they're looking for, et cetera? We can put that front and center, or we can put that in a flow that might be behind a couple of clicks in a way where it might not be as prominent, but it's alongside other reports and metrics that make sense to the user. So that's an example of a relatively straightforward type of.”
2021-08-03 · Decoder with Nilay Patel · YouTube's Chief Product Officer Neal Mohan on the algorithm, monetization, and future for creators · IDENTIFIED FROM THE TRANSCRIPT
“Ways in the YouTube context, it means a balance between viewers, creators, advertisers, and partners that are all participants in our ecosystem. Oftentimes we are making decisions in our products that have pretty big impact on all of those or some of those constituents. And so an example of some of those types of”
2021-08-03 · Decoder with Nilay Patel · YouTube's Chief Product Officer Neal Mohan on the algorithm, monetization, and future for creators · IDENTIFIED FROM THE TRANSCRIPT
“That particular product is doing in terms of its roadmap, development is it ready to launch, et cetera. But they're critically decision making meetings. And by the time those types of decisions come to me, they've of course gone through multiple levels within my organization, haven't been able to get resolved for one reason or the other. Oftentimes my job is to help tiebreak across them and make what is essentially a trade-off between whether we should do a feature this way, whether we should do it that way. That's typically, you know, kind of a 30 minute, 45 minute discussion. And we have lots of those throughout the course of a week. Give me an example. What's a tie you recently, Brooke? The interesting thing about YouTube, which will sound obvious, but is actually something that's pretty fundamental to all of our product decisions. And in fact, many of our policy decisions is that it's an app, but it's really an ecosystem. That term gets used a lot in many.”
2021-08-03 · Decoder with Nilay Patel · YouTube's Chief Product Officer Neal Mohan on the algorithm, monetization, and future for creators · IDENTIFIED FROM THE TRANSCRIPT
“We call them our community guidelines. And so my teams are responsible for that, as well as the design of our products, how they look and feel, how they work, critical user journeys. That's really what my team and I do all day, every day. It's unique, I think, among all the social platforms that trust and safety reports to product. I do want to dive on that. But just give me a sense of your day. Like what kind of meetings are you in? I'm in a lot of meetings. Everything from one-on-one to very large meetings. Maybe I could give you a flavor of kind of a couple of sort of canonical meetings, which are really, in my view, sort of the critical decision-making meetings at YouTube as they relate to product. A lot of the types of meetings that I'm in are what we call product reviews. They are meetings that could be about any of our products or features across all of YouTube, oftentimes involving multiple surfaces, multiple teams. Their venues where we are able to get a status of how.”
2021-08-03 · Decoder with Nilay Patel · YouTube's Chief Product Officer Neal Mohan on the algorithm, monetization, and future for creators · IDENTIFIED FROM THE TRANSCRIPT
“Noman, you're the chief product officer at YouTube. Welcome to Decoder. Great to be here in DA. We have a lot to talk about. There's a new monetization system for YouTube shorts. It seems very interesting. It's a big program. You're a full participant in the creator economy. But I want to start at the beginning with some very simple questions. What does the chief product officer at YouTube do all day? Well, my responsibility is really to help run YouTube where I'm responsible for all of our products, everything that you use as a viewer of YouTube, all of our creators use. I work very closely with our partners across Google in terms of solutions for our advertising partners. So all of our products from the main app to the Kids app to the music app. And I'm also responsible for our trust and safety organization. So everything that has to do with our content policies, what governs the type of content that we allow on our platform, the content that we take.”
2021-08-03 · Decoder with Nilay Patel · YouTube's Chief Product Officer Neal Mohan on the algorithm, monetization, and future for creators · IDENTIFIED FROM THE TRANSCRIPT
“Entire industry. So we talked about content moderation, we talked about the recommendation algorithm, how it works, and what the goals for the team that run it are. And of course, we talked about content ID. YouTube's automatic copyright enforcement system that, well, people don't love it, I think is fair to say. All of this is a lot for one app in one product. So here's my silly example of how big YouTube is and how hard it is to get a handle on the whole thing. At the end of this interview, we did a lightning round, and I asked Neil for a bunch of features. You'll hear it. One of them was, hey, let me watch YouTube videos at 1.5 speed on my TV. And Neil said, sure, I've heard this request before. I'll look into it. Turns out that feature was shipped a month ago, and neither of us knew about it because YouTube is so big. And so is this conversation. Okay, Neil Mahan, chief product officer at YouTube. Here we go.”
2021-08-03 · Decoder with Nilay Patel · YouTube's Chief Product Officer Neal Mohan on the algorithm, monetization, and future for creators · IDENTIFIED FROM THE TRANSCRIPT
“About YouTube, how it works, the many ways it can be monetized, the kinds of celebrities it makes, and the pressure it puts on those people. I often joke that the life cycle of every YouTuber involves making a video where they describe how frustrated they are with YouTube. And I wanted to know how Neil feels about that and if he wants that to change. The YouTube algorithm itself pushes videos to have over-the-top titles and thumbnails and be at least 10 minutes long so advertising can be inserted. Is that the kind of product that the YouTube product is supposed to generate or is that a feedback loop that Neil takes into account? These are huge questions for the creator economy. On top of all that, YouTube is a social platform full of user-generated content at a size that is almost impossible to moderate. And what's particularly interesting is that YouTube's policy and moderation teams report to Neil, the head of product. That's an arrangement that appears to be unique in the”
2021-08-03 · Decoder with Nilay Patel · YouTube's Chief Product Officer Neal Mohan on the algorithm, monetization, and future for creators · IDENTIFIED FROM THE TRANSCRIPT
“About one way or another was competing with YouTube. For example, YouTube remains the default video hosting platform for the entire internet in a way that can feel almost invisible, like it's a utility. You want to upload a video and share it with people, you go to YouTube. You want to find a collection of funny TikToks or a celebrity Instagram story that you missed, you go to YouTube. It's also one of the largest search engines in the world. It's part of Google, so it's just where you go if you want to fix your sync or get better at eyeliner. YouTube runs a linear TV service that competes with cable providers. There's a music streaming service. And on top of that, there are YouTubers. The particular kind of influencer at the center of the creator economy. The people who have turned YouTube not only into a career, but into multimillion dollar businesses that extend into everything from merch drops to cheeseburger restaurants. When people talk about creators and the creator economy, they're often just talking”
2021-08-03 · Decoder with Nilay Patel · YouTube's Chief Product Officer Neal Mohan on the algorithm, monetization, and future for creators · IDENTIFIED FROM THE TRANSCRIPT
“Hello and welcome to Decoder. I'm Neil Patel, editor in chief of the Verge. In Decoder is my show about big ideas and other problems. In today's episode, I'm talking with Neil Mohan, the chief product officer at YouTube. And there's a lot to talk about. YouTube is announcing a $100 million fund to begin paying creators who use YouTube shorts, its competitor to TikTok. And YouTube is a whole continues to grow in massive ways. In Google's last earnings report, YouTube generated $7 billion in advertising revenue alone, which means it's a business that is now as big or bigger than Netflix. I actually want to talk about YouTube size for a minute, and I'll end with a silly example of how massive YouTube is. Just take a second and think about all of the things that YouTube represents on the internet. I've had so many conversations on this show with smart, interesting executives where what we were really talking about.”
2021-08-03 · Decoder with Nilay Patel · YouTube's Chief Product Officer Neal Mohan on the algorithm, monetization, and future for creators · IDENTIFIED FROM THE TRANSCRIPT