YouSaid · the spoken record

Nick Kokonas

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2024-05-15
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2024-05-15
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  1. And it's the opposite of everything that you stand for. I know that. It's like, I was listening to Jason Freet. So Jason Fried's a friend. I was listening to his podcast with you. And I don't get it at all. I am not, I would love nothing more than to rework or to not work four day weeks or to have six week projects and all the stuff that he espouses. He's a friend. He's an investor in one of my businesses. But man, I don't, that's not how I function at all. And I weirdly think that he misses cause and effect a little bit. Like he has a very successful company. And that's the cause that allows the effect, which is the ability to manage your time really well. I live really paranoid. I'm more comfortable that way.

    2024-05-15 · The Tim Ferriss Show · #737: Naval Ravikant and Nick Kokonas · IDENTIFIED FROM THE TRANSCRIPT

  2. I am terrible at it. It used to be not so long ago that I personally replied to absolutely every single email that came in myself. And I used to have an auto sign that basically was like, if I don't reply to you within five minutes, I'm dead or asleep.

    2024-05-15 · The Tim Ferriss Show · #737: Naval Ravikant and Nick Kokonas · IDENTIFIED FROM THE TRANSCRIPT

  3. Yeah, and it's done with a smile. I'm not like trying to terrorize people when they come in and interview. And then there's some people that go like, awesome. That's exactly what I want. Yeah, we have everything from like, you know, double PhD engineers to people who've never attended a university for a minute, but they've self-selected into an organization that people ask a lot of questions. I love that I can be in room and come up with an idea and everyone there will just be like, that's a great idea. There's no way we're going to be able to do that in the next six months because that's not in our capacity at our size right now.

    2024-05-15 · The Tim Ferriss Show · #737: Naval Ravikant and Nick Kokonas · IDENTIFIED FROM THE TRANSCRIPT

  4. Some point it'll be like, really? You did that same mistake again? It comes off kind of harsh in email, you know? And so if you're the kind of person that doesn't take feedback well or doesn't want to learn, like, man, I'm lacking patience for that at this point in my life. And I let them know that. And some people like look at you and just go, like, yeah, dude, I don't want to work there. More than I would think, which is great.

    2024-05-15 · The Tim Ferriss Show · #737: Naval Ravikant and Nick Kokonas · IDENTIFIED FROM THE TRANSCRIPT

  5. So definitely not the right answer. So there's that. And I asked that kind of question. But then things like, do you enjoy writing? One of my things is like, if someone doesn't like to write. And that skill is hugely important right now. If someone doesn't like to write, they're not going to wanna work for me because when they send out an email and I'm CCC done it and it isn't a well thought out little thing. The answer coming back is like, hey, here's four ways to improve this.

    2024-05-15 · The Tim Ferriss Show · #737: Naval Ravikant and Nick Kokonas · IDENTIFIED FROM THE TRANSCRIPT

  6. And that's my outlet. Like, that's where I focus. That's my Zen moment. And that's a valid answer to that question, too. You know, like you don't have to be a reader. Some people will just lie through their teeth. And they'll answer what they think is the smart answer to that question. And I don't want that person there.

    2024-05-15 · The Tim Ferriss Show · #737: Naval Ravikant and Nick Kokonas · IDENTIFIED FROM THE TRANSCRIPT

  7. And I got to tell you, that's a really hard question to answer because even if you're a voracious reader, you remember like a book from two years ago, but you can't remember the one you read two months ago sometimes. Totally. At least I can't, you know. And so that is a great filter on people because a couple things will happen. One, the person who's a voracious reader will go like, oh my God, I swear to God, I read like 20 books this year. Let's see. And they will really start going, oh, I read one like three months ago that was this and it was about that. And you could tell that they're intellectually curious and read a lot. You'll also get a person who goes, look, I haven't read a book in 20 years, but every night I go home and I do woodworking.

    2024-05-15 · The Tim Ferriss Show · #737: Naval Ravikant and Nick Kokonas · IDENTIFIED FROM THE TRANSCRIPT

  8. Know, I kind of judge the person by what their pain points are. And so if someone says, like, you know, one of the things I like to ask, you know, which it kind of resonates probably with you, is I say, here were the last five books he read.

    2024-05-15 · The Tim Ferriss Show · #737: Naval Ravikant and Nick Kokonas · IDENTIFIED FROM THE TRANSCRIPT

  9. But people tend to join organizations where they want to work. And so I try to make that process. I try to make them be able to say no easier than they can say yes.

    2024-05-15 · The Tim Ferriss Show · #737: Naval Ravikant and Nick Kokonas · IDENTIFIED FROM THE TRANSCRIPT

  10. Are self selecting in? What do you want to know? Like, I'll be completely transparent about what's good, what's bad, what's good about working for me personally. The fact that maybe you'll never see me again. It's like a big enough organization where, you know, there are definitely people working here who I don't know at all

    2024-05-15 · The Tim Ferriss Show · #737: Naval Ravikant and Nick Kokonas · IDENTIFIED FROM THE TRANSCRIPT

  11. If you found one, let me know. Now, hiring is so hard. I think it's the hardest of all things to do. And I think my style of interviewing people is totally different than it was 20 years ago. We used the word self-selecting just a moment ago. And it's exactly what I do. I kind of bring people in. I let them know what I'm about, what the company is about. They've probably already been interviewed by other people before they get to me. And so at that point, I let them know like, what are the upsides and downsides of working here? You know, and I kind of let them know what the expectations are. And then I tell them like, people self-select into a job. And you don't want to come here if you're going to fail because that would be terrible. And I don't want you to come here and fail because that would be a waste of my time and resources and would also feel awful. It's never good to let go of someone. Feels terrible. So let's see if you...

    2024-05-15 · The Tim Ferriss Show · #737: Naval Ravikant and Nick Kokonas · IDENTIFIED FROM THE TRANSCRIPT

  12. But on the business side, we certainly have people who work in roles as a lawyer or an analyst or something like that who want to get involved with our publishing project or who want to get involved with the Truffle project or whatever it may be. And, you know, I'm happy to pull them in and try to include them. And like you said, you used a word as an entrepreneurial filter. I would say 95% of the time people filter themselves out.

    2024-05-15 · The Tim Ferriss Show · #737: Naval Ravikant and Nick Kokonas · IDENTIFIED FROM THE TRANSCRIPT

  13. But if they're working here, if they work for the linear group, if they work for talk, like for sure, you could take time during your day doing your normal business. That's a project that we're working on. And we also try not to have such harshly defined roles. And that was in the restaurant. Like, look, if you're a servers, you're a captain, if you're a line cook, you're probably not working on my truffle project. Just because you can have time. I mean, realistically, that's not.

    2024-05-15 · The Tim Ferriss Show · #737: Naval Ravikant and Nick Kokonas · IDENTIFIED FROM THE TRANSCRIPT

  14. And it was interesting but not super compelling. And I said, hey, if you did these five things, it would be a lot more compelling for me to be involved and to help with it and all of that. And yesterday I got a box in the mail and he had done not only the five things I said, but said, hey, when I started doing those, these seven other things popped up, here's where the product is. Here's the people we signed. Here's the airline we just signed to carry the product. I would love to have you still involved, even though we're so much farther down the road than I thought it'd be a year later. That's super cool. I didn't pay that guy, obviously, but there's a person who's truly entrepreneurial, right? And did this on his own time.

    2024-05-15 · The Tim Ferriss Show · #737: Naval Ravikant and Nick Kokonas · IDENTIFIED FROM THE TRANSCRIPT

  15. Yeah, I mean, I guess to back up a little bit, like when there are people who I don't know, who do not work for a company and they call me up and say, hey, I've got this idea for XYZ or whatever. And it's intriguing enough, I will pose some more difficult questions, but they're not working for me. You know what I mean? Like, there's a guy who brought me a food product that about a year ago.

    2024-05-15 · The Tim Ferriss Show · #737: Naval Ravikant and Nick Kokonas · IDENTIFIED FROM THE TRANSCRIPT

  16. So, I don't Oh, yeah, of course. Yeah, yeah. I would never, like, I think one of the things that I really dislike actually are industries like where they say, hey, you're in college or whatever, you know, be an intern. And then your parents say, yeah, that's a great opportunity for you to learn something and all that. And it's like, well, you're probably not, if you're not getting paid, you're not being valued, frankly. And for me, we pay everybody. Nobody who's working here. I do expect that salaried people are going to work more than just the time here. And I think that people who are passionately curious will be given a problem like that and will come up with interesting solutions to finding out what the answer may be. And that's enough, you know?

    2024-05-15 · The Tim Ferriss Show · #737: Naval Ravikant and Nick Kokonas · IDENTIFIED FROM THE TRANSCRIPT

  17. Oh, no, no, no. It's not. Oh, no, no, no. I never, never, never take every single intern that works at our restaurants for a minute is paid.

    2024-05-15 · The Tim Ferriss Show · #737: Naval Ravikant and Nick Kokonas · IDENTIFIED FROM THE TRANSCRIPT

  18. This is going to take you six months of independent work without any guidance, and you're going to get. You're going to come back to me and say, hey, you know what? Like, I can't figure out the total value of the truffle market in the United States. And I'm like, yeah, no shit. That's why I asked you to do it.

    2024-05-15 · The Tim Ferriss Show · #737: Naval Ravikant and Nick Kokonas · IDENTIFIED FROM THE TRANSCRIPT

  19. I don't think that was like a business plan, you know, right? And he just has a lot of credibility at this point. I think that to a certain extent, like. A lot of people have a lot of ideas. They just don't dig down that rabbit hole. So, you know, I do some as a hobby. I do some where I kind of have someone that I like within our company and say, well, if you really wanted to be independent and do something cool, like here's a project. Learn more about this and start researching it. We have 300 and some employees on the restaurant side and about 50 on talk. Many of them are incredibly hardworking and intelligent. And when someone says, hey, I want to learn how to be more entrepreneurial. I take one of my black boxes out and say, well, let's see if that's true.

    2024-05-15 · The Tim Ferriss Show · #737: Naval Ravikant and Nick Kokonas · IDENTIFIED FROM THE TRANSCRIPT

  20. He opened his mouth and be like, yeah, just big, big, you know, dig big tunnels. And he's got enough credibility now where some engineers went like, yeah, we could build. Tunnels that are seismically fine. And like, hey, you work for SpaceX, okay? Let's see if you can build a tunnel.

    2024-05-15 · The Tim Ferriss Show · #737: Naval Ravikant and Nick Kokonas · IDENTIFIED FROM THE TRANSCRIPT

  21. That's like the manic test, right? Like it's like the one that bothers me the most. Like, I kind of start doing, you know, and then, you know, and then it's iteratives from there. Like, sometimes you find yourself in a construction of your own doing that was accidental. Like all of a sudden, you know, you kind of opened your mouth and said something like the truffle thing. And all of a sudden, like, well, okay, I guess we're building the truffle exchange. I feel like the boring company is like that from us.

    2024-05-15 · The Tim Ferriss Show · #737: Naval Ravikant and Nick Kokonas · IDENTIFIED FROM THE TRANSCRIPT

  22. And so similarly, like truffles, same thing, the booking for the restaurants, same thing, open table had a monopoly. They wouldn't tell you who your customers were. They would sell your customers. They still do to other restaurants. You know, if you're full one night, they'll just send you down the street to a Japanese restaurant down the street. They don't care. So I wanted to get rid of all that. So I built the software for that. Truffles, I will someday build the truffle exchange.

    2024-05-15 · The Tim Ferriss Show · #737: Naval Ravikant and Nick Kokonas · IDENTIFIED FROM THE TRANSCRIPT

  23. And again, sit down and actually read that someday. What's amazing is that the experts never, it's like the members of Congress who don't read the bill. And then if you ask them detailed instructions on it, they're like, oh, yeah, I don't really know. But the general tenor is this or that. The people who were governing the exchanges had never read the rules. So they would just quote to me like, well, it's against the rules. I'd be like, well, here are the seven volumes. Police show me where, if not, I'm going to do it, you know.

    2024-05-15 · The Tim Ferriss Show · #737: Naval Ravikant and Nick Kokonas · IDENTIFIED FROM THE TRANSCRIPT

  24. That's right. That's right. And that's what I did. I closed in cellular network between the Merck and the Amex to arbitrage ETFs to get rid of the phone brokers in the middle. That took me like a year and a half to get through the Merck and Amex powers that be read like most of the CFTC. So when they would tell me it's not in the rules or not legal or whatever.

    2024-05-15 · The Tim Ferriss Show · #737: Naval Ravikant and Nick Kokonas · IDENTIFIED FROM THE TRANSCRIPT

  25. And it was my like we spend a lot of money on truffles every year and try to figure out what the US market in the fall truffle season is worth you can't it's exactly like publishing you can't find numbers you know and so whenever I see something like that I'm like someone's guarding their their golden goose you know

    2024-05-15 · The Tim Ferriss Show · #737: Naval Ravikant and Nick Kokonas · IDENTIFIED FROM THE TRANSCRIPT

  26. For like a week, by the way, like not like this is not like a big supply. And it is completely opaque as a market. There is no mycologist touching these. There are knockoffs from, but not knockoffs, there's different species and quality from Australia, from Tennessee, from China, et cetera, et cetera, that they cut into it. Sounds familiar.

    2024-05-15 · The Tim Ferriss Show · #737: Naval Ravikant and Nick Kokonas · IDENTIFIED FROM THE TRANSCRIPT

  27. Because it's like there's an opaque market that's absurd. Here's an example I'm going to give somebody out there call me up because this is a real business idea and I've been wanting to do it for years. But black and white truffles, not the kind, not the chocolate ones, but the kind that the dogs dig up in France and Italy are as expensive as the most expensive drugs in the world. You order them as if it were an illegal drug. Of course, they're perfectly legal, but you call up a truffled dealer and you go like, what do they cost? Well, they're $650 a pound right now for black truffles, $1,600 for white. You try to talk them down a little bit. You make sure that you get the best quality because, hey, we're Olenia and we'll ship you back the stuff we don't like and all that. And then in an unmarked box stacked with newspaper will come $20,000 of truffles.

    2024-05-15 · The Tim Ferriss Show · #737: Naval Ravikant and Nick Kokonas · IDENTIFIED FROM THE TRANSCRIPT

  28. Once you start down that road of thinking that way, it will drive you a little nutty. Because you like you can't do every business, you know. And, you know, there's a couple things that I've got in my back pocket that I'm kind of like, you know, one day I'm going to arbitrage truffles.

    2024-05-15 · The Tim Ferriss Show · #737: Naval Ravikant and Nick Kokonas · IDENTIFIED FROM THE TRANSCRIPT

  29. But if I've learned anything from the best consultant that I've ever hired, like who's now my partner in CFO, he came up with this. And as soon as I saw it, I was like, how did this not enter my life until my 40th year? This makes no sense, you know? It's just incredibly useful. But my point is that we kind of went through everything in the restaurant. Went like, well, what are the biggest spending areas that we can analyze? And it's true in any endeavor that you're doing, you know, there's no point looking at the dimes if you've got something that costs $1,000. Start there. And that's getting into like our thoughts on our publicity, our PR. Like we don't have a professional PR person and haven't in 14 and a half years. We don't spend money on any promotions other than social media. And then with the social media, we track all of that. We can see what our ROI is on a boosted post. We can see.

    2024-05-15 · The Tim Ferriss Show · #737: Naval Ravikant and Nick Kokonas · IDENTIFIED FROM THE TRANSCRIPT

  30. Oh, no, no, no. It's just a great visualization of utility and like consultants love it. And I got to tell you, I don't love consultants in general.

    2024-05-15 · The Tim Ferriss Show · #737: Naval Ravikant and Nick Kokonas · IDENTIFIED FROM THE TRANSCRIPT

  31. That is it. Man, I got to tell you from a utility perspective. Show that to a person, you explain it visually, like when you see it, it makes much more sense, and they instantly get it. And they look at it and they're like, oh, there's no way I spent that much on facial last month.

    2024-05-15 · The Tim Ferriss Show · #737: Naval Ravikant and Nick Kokonas · IDENTIFIED FROM THE TRANSCRIPT

  32. 36%. I need them at 32%. You can't take percentages to the bank. Let's talk about dollars. Let's see where we can station dollars. Or the revenue could have just gone down that month for whatever reason. It's August in New York. And so it's not really a good way to look at it. But you give this person this chart, this Mirror Mecho. Merrimo, this guy's name, yeah

    2024-05-15 · The Tim Ferriss Show · #737: Naval Ravikant and Nick Kokonas · IDENTIFIED FROM THE TRANSCRIPT

  33. Ah, Mir Meko. If you don't know Merrimo, if you get nothing out of this, one of the greatest visualizations in charts that you could like, you know, do an Excel or whatever, hard to do vocally, but imagine a square where each of your x-axis is the percentage of, let's say, food costs. And then each square within there is like, I don't know, meat or produce. But the whole of the square is 100%. The y-axis is 100% of one metric and the x-axis is 100% of another. So you could kind of look at any given square and see how much that impacts the whole. It becomes like a big Lego building with different colors. If you give a busy chef 400 receipts and say, hey, every Friday, look through all these. And figure out what we're spending too much on. Or worse, hey, your food cost last month.

    2024-05-15 · The Tim Ferriss Show · #737: Naval Ravikant and Nick Kokonas · IDENTIFIED FROM THE TRANSCRIPT

  34. And then I got a great CFO who was at Bain Consulting, and he came on to help manage the building of the project of Next. And when he started wanting to build out a business team, I was like, great, run with it. And so we've built out food cost analysis that uses Meromeco charts. It's totally different because it's visual and you give that to the chef.

    2024-05-15 · The Tim Ferriss Show · #737: Naval Ravikant and Nick Kokonas · IDENTIFIED FROM THE TRANSCRIPT

  35. That I point out in there is that there's so many obvious things that you could be doing to improve your hospitality, to improve your booking process, to get rid of food waste. But people tend to just kind of move along because it's a really chaotic environment. It's hard to make change in it because every day is game day. Like you wake up every day and 100 people are going to come through the door. And if your fishmonger doesn't show up, you need to figure out what to do with that, you know. And so it's not really about the return on that one investment at that one moment. It's more like, you know, a thousand small improvements over time. And, you know, if I look back at that system that I built then compared to what we have now, it's a minuscule part of what it turned into. But it was the seed of an idea, which is more important, which is, hey, let's shake things up.

    2024-05-15 · The Tim Ferriss Show · #737: Naval Ravikant and Nick Kokonas · IDENTIFIED FROM THE TRANSCRIPT

  36. Yeah, but I didn't even like, I mean, well, I mean, since then, it's like we've taken our margins at our restaurants from 10 to 12% to, you know, at times in good months, 20 to 25% in an industry that over the last Five years, if you read, I give a talk called Tuesday is not Saturday and seven things you already know but are doing nothing about. It's a talk that I give to the restaurant industry. And one of the things

    2024-05-15 · The Tim Ferriss Show · #737: Naval Ravikant and Nick Kokonas · IDENTIFIED FROM THE TRANSCRIPT

  37. Go beyond my own restaurants. I was totally fine with that. In fact, I didn't do anything with it for four years. And I didn't really intend on making it like a software product. I intended on fixing my own problems. And I think often that's where good ideas come from.

    2024-05-15 · The Tim Ferriss Show · #737: Naval Ravikant and Nick Kokonas · IDENTIFIED FROM THE TRANSCRIPT

  38. And so consequently, I realized that we were saying no to people more than we were saying yes. And that even when we said no in a nice way and took 10 minutes to do so, people thought that we were lying or that they weren't important to us or any of those things. And so I felt that transparency was actually more important than the actual money and the actual yield management. I felt like allowing people to see the entirety of the inventory was the most important thing. And same thing with, you know, the trading markets. They've moved to more and more and more transparency, more and more speed. This is true across every industry. And I just felt like, wow, this industry I found myself in was so backwards. And so I just wanted to make the whole thing more transparent. And so even if it didn't.

    2024-05-15 · The Tim Ferriss Show · #737: Naval Ravikant and Nick Kokonas · IDENTIFIED FROM THE TRANSCRIPT

  39. Hours The latter one, yeah. Again, it's about the asymmetric risk, right? It was also about this thing as I dug into how a linear ran, there's like things that you can fix and control and there's things you can't, right? And this was the one that, you know, I would answer phones at Linea. And it was like being a therapist. People would go like, I would like to, you know, make a reservation on my anniversary, you know, seven weeks from now on a Thursday. And you're like, I'm really sorry, sir. It's totally full. And 100% of the time they thought you were lying to them.

    2024-05-15 · The Tim Ferriss Show · #737: Naval Ravikant and Nick Kokonas · IDENTIFIED FROM THE TRANSCRIPT

  40. Because it was. Is functionally different than any way that anybody was doing this. It wasn't novel. It was just applied in a novel way. And so, you know, Was interesting that, of course, the software itself sucked, but as a proof of concept, it was awesome.

    2024-05-15 · The Tim Ferriss Show · #737: Naval Ravikant and Nick Kokonas · IDENTIFIED FROM THE TRANSCRIPT

  41. And he looked at me and kind of went like, what is wrong with you? Right. And I took him upstairs to my office and I said, I explained what I just to him, what I just explained to you. And I said, click on one of those and make it available. And he said, which one? I go, anyone in the next month. And he clicked like three weeks out at 9 30, and it instantly turned red. And in another window, I had the credit card thing up. And I go, look, Mr. Jones bought that. And he went, really? And I'm like, yep, there are, you know, 4,000 people waiting for you to do that right now. And that was the moment at which I was basically like, this is the best thing I've ever built.

    2024-05-15 · The Tim Ferriss Show · #737: Naval Ravikant and Nick Kokonas · IDENTIFIED FROM THE TRANSCRIPT

  42. So then I went into the credit card processing and saw, oh my gosh, someone bought that that fast. And I called Grant and I said, dude, you got to come to my house. And he was like, we're opening a restaurant in like six hours. What's going on? I said, as the guy who helped save your life get in a fucking taxi and come over here because I need to show you something.

    2024-05-15 · The Tim Ferriss Show · #737: Naval Ravikant and Nick Kokonas · IDENTIFIED FROM THE TRANSCRIPT

  43. Yeah, I just wanted to make sure I forced myself to work. So we had no phone line. And when it started working, I would double click, you know, one of the functions was I could double click on a table. And if it was yellow, it was held. The public couldn't see it. I could make it available by double clicking it. It would turn green. And then when it was sold, it would turn red. But the first time I did that to let more inventory out, and clearly things were working. It turned red so fast I thought it was broken.

    2024-05-15 · The Tim Ferriss Show · #737: Naval Ravikant and Nick Kokonas · IDENTIFIED FROM THE TRANSCRIPT

  44. I can sort this out. And what was really cool is that people felt part of something. They felt like, wow, holy shit, this guy is actually doing this himself. We're part of this experiment and we're on the inside of it. I got a lot of empathy from the customers, even though they were the ones that were unable to get what they wanted. And then when it finally started working, I mean, I literally not showered in five days. I had pizza boxes linger. I look like a bad movie startup thing. I had a beard. I was, you know. just strung out manic. And I remember I called Grant and it was opening day and he said, how many should I prep for? And I said, prep for full. Like, because if not, we'll turn on the phones. But I didn't tell him was I didn't order the phones because I didn't want to have a fail safe.

    2024-05-15 · The Tim Ferriss Show · #737: Naval Ravikant and Nick Kokonas · IDENTIFIED FROM THE TRANSCRIPT

  45. Everybody's public access So, I couldn't even go into configure The good news on this is that I couldn't answer like hundreds of angry emails all at once. So I created a Facebook group for the business, which in 2010, not very many people did. And so if you go back and scroll all the way down to the beginning of that, you'll see me going like, hey, if everyone could please stop refreshing.

    2024-05-15 · The Tim Ferriss Show · #737: Naval Ravikant and Nick Kokonas · IDENTIFIED FROM THE TRANSCRIPT

  46. I hope to have done it four or five weeks ahead of that. It was literally a one-man operation plus me, like one programmer and me. When we launched it, Rackspace, this is 2010. I'm not saying anything bad about RockSpace. I probably set it up wrong. 2010, it did not like it's supposed to auto-load correct and self-propagate. And it neither happened. I was expecting, we had 17,000 people on our email list that signed up on the website to like be notified when their bookings went on sale. And I was expecting maybe, you know, 700 show up, like should be fine. And something like 800 or 9,000 showed up and everyone just kept hitting the refresh key. And here's another fatal error of stupidity. And this is not the way our software is built now because we have professionals here. But basically my admin login was on the very same server as.

    2024-05-15 · The Tim Ferriss Show · #737: Naval Ravikant and Nick Kokonas · IDENTIFIED FROM THE TRANSCRIPT

  47. And hugely the case where all of a sudden the price is different every day. Like, are people going to get that? And I just kept looking to other industries and I'm like, no one has a problem with it when they go to a baseball game. They're not sitting on the dugout. And then like the guy who's in the third deck back row looks down and go, oh, that guy, like, he totally stole that ticket from me. They're like two different price points, you know, yeah. And I just feel like people inherently get that without having to explain it to them

    2024-05-15 · The Tim Ferriss Show · #737: Naval Ravikant and Nick Kokonas · IDENTIFIED FROM THE TRANSCRIPT

  48. So that makes sense to me. That makes sense. In terms of everyone else, I think they just didn't get it. But even people within my own company thought this was a fool's errand. Grant for sure. Like he will fully admit this now. Thought it was a terrible idea.

    2024-05-15 · The Tim Ferriss Show · #737: Naval Ravikant and Nick Kokonas · IDENTIFIED FROM THE TRANSCRIPT

  49. And I mean, to the day we opened, we had those arguments. And then, you know, in terms of the software, like, man, like I didn't sleep for a week. We set it up on Rackspace. It didn't work right. I had never done anything like that before. It was like no one would help. I think nobody would help. No one might

    2024-05-15 · The Tim Ferriss Show · #737: Naval Ravikant and Nick Kokonas · IDENTIFIED FROM THE TRANSCRIPT

  50. Yeah, yeah, yeah. I remember he brought the soup out and it was like, I was like, oh, they must have used the actual blenders, right? Like modern blenders because it was like the mouthfeel was like perfect. And so I was like, oh, you use the blenders, you know? And he's like, the recipe didn't call for salt either, did it, but should I have not used that and had it tasted like shit? And then I was like, well, maybe you don't know that they didn't have refrigeration then either. And they packed the vegetables in salt as a desiccant. And so they were almost all pre-salted by the time they got to Paris. And that was it. Like people were just like, these guys don't like each other at all. But that's our method. Like, that's what we did, you know?

    2024-05-15 · The Tim Ferriss Show · #737: Naval Ravikant and Nick Kokonas · IDENTIFIED FROM THE TRANSCRIPT