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Nicola Kilner

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2023-06-05
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2023-06-05
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  1. People associate with because you've been like business and you've been driven that becomes a conflict, but it doesn't because also I think the qualities that make me want to dedicate so much to my children and being a good mum are probably also what actually makes the culture what it is at Dessiem today. So I think just accepting that actually we're all unique and I am very content at this moment in life. I feel I don't particularly have any regrets I want to know more about if things could have been differently in this bad situations that have happened. But I think because I've always feel like I've approached things with kindness that I've been true to myself, that actually that's something that I kind of want to continue to be.

    2023-06-05 · The Diary of a CEO · A Billion dollar NIGHTMARE! The Disturbing Drama Behind The Scenes Of A Billion Dollar Beauty Business. The Ordinary - Nicola Kilner · IDENTIFIED FROM THE TRANSCRIPT

  2. I think I'm becoming. Someone who is just accepting. Of who they are and actually just being very content and being happy with who I am and I think, you know. Like people always ask me like and I have no plans to leave Desi, but people always say like after Dessie and what do you want to do? And they always don't believe me when I say like I just want to be a mum like that's so important to me like and again I talk about chapters in life like if that's that period I get one chance at life to do, then I want to prioritise that, and I think it's sometimes

    2023-06-05 · The Diary of a CEO · A Billion dollar NIGHTMARE! The Disturbing Drama Behind The Scenes Of A Billion Dollar Beauty Business. The Ordinary - Nicola Kilner · IDENTIFIED FROM THE TRANSCRIPT

  3. I've never had my own desk in any office at SEM, probably the only person to never have my own desk. And naturally I love it, first of all because I'm travelling whenever I'm somewhere, I always want to spend time with people, so normally I am in meetings that I want to be in, just getting to know everyone. And if I do have time on my desk, hot desking is far better like who's not in today or go sit in their desk because then you get to talk to another team, you get to be around people. So I've always kind of just enjoyed the floating piece of just getting to know everyone in the team.

    2023-06-05 · The Diary of a CEO · A Billion dollar NIGHTMARE! The Disturbing Drama Behind The Scenes Of A Billion Dollar Beauty Business. The Ordinary - Nicola Kilner · IDENTIFIED FROM THE TRANSCRIPT

  4. Honestly, very privileged, very lucky I mean to be I'm like thirty four and feel like actually. accomplished so many of my dreams like having my children, having an incredible husband, having an amazing home, an amazing life together, and then also like, I mean how lucky that at twenty four Desium came into my life and I've met the most incredible people, have best friends now from the company. I live in such an exciting world like you know I get to work with one of the best brands and companies in the world and also actually I like to think influence and set the footprint for actually what business can be like it can be a place where leaders can be kind they don't you know again if you can't twenty thirty years ago and probably the polar opposite. To what would be expected to be a leader?

    2023-06-05 · The Diary of a CEO · A Billion dollar NIGHTMARE! The Disturbing Drama Behind The Scenes Of A Billion Dollar Beauty Business. The Ordinary - Nicola Kilner · IDENTIFIED FROM THE TRANSCRIPT

  5. Probably not really. I think I've always just Just keep busy and actually my very. Generally a very positive, calm, happy, like. I truly have a high level of happiness in my life despite all that tragedy that has happened. I get so much joy and so much loving like I have so much support from my husband and my mum and my sister and you know some of the best friends in the world who have been my best friends since we were in school that I've just Is it strange to go through everything that's happened, but actually still feel very just secure, I think, you know, I often say this, like, despite what happened, I mean, I had 18 years of probably a very boring but very stable, loving, happy childhood that I think really does set the foundations for later life.

    2023-06-05 · The Diary of a CEO · A Billion dollar NIGHTMARE! The Disturbing Drama Behind The Scenes Of A Billion Dollar Beauty Business. The Ordinary - Nicola Kilner · IDENTIFIED FROM THE TRANSCRIPT

  6. Yeah, it was I guess one of the differences with my With my dad he never became he was still very loving and kind even though you know he couldn't stop whereas I think with Brandon it was Things were much more there was more anger, and there was kind of more. My dad always still had the love and the kindness coming through even when he was ill.

    2023-06-05 · The Diary of a CEO · A Billion dollar NIGHTMARE! The Disturbing Drama Behind The Scenes Of A Billion Dollar Beauty Business. The Ordinary - Nicola Kilner · IDENTIFIED FROM THE TRANSCRIPT

  7. Find it hard, like, why can't they just stop? They love us. Like, why do they want to be in this situation? And again, it takes like the rethinking around like they can't help it. This is an illness just like cancer, like other diseases. Like their brain is ill. They can't think of anything other than how they can get an ex drink, and I think it's just a hard thing to accept feeling helpless when there isn't a medication, you know, in the UK you can't put someone into rehab unless they want to go, but they've got their brain battling with them that won't allow them to make that decision.

    2023-06-05 · The Diary of a CEO · A Billion dollar NIGHTMARE! The Disturbing Drama Behind The Scenes Of A Billion Dollar Beauty Business. The Ordinary - Nicola Kilner · IDENTIFIED FROM THE TRANSCRIPT

  8. I felt like I could understand it. in the way of I remember one of the doctors saying to us because he was in hospital quite a few times like you have to treat this as a terminal illness because even if he gets better it's there and it can come back within the brain at any time when it's a severe addiction So I think I kind of understood what was happening again, found it incredibly difficult if being helpless in terms of, again, you go from someone who you love and who loves you and who would do anything for you and for their family to suddenly again this not talking the same language and again it's very hard I think with addiction and any alcohol abuse because

    2023-06-05 · The Diary of a CEO · A Billion dollar NIGHTMARE! The Disturbing Drama Behind The Scenes Of A Billion Dollar Beauty Business. The Ordinary - Nicola Kilner · IDENTIFIED FROM THE TRANSCRIPT

  9. Literally twenty-five years or something, you know, he started at 18 and he'd been very successful in kind of the big kind of South Yorkshire radio station. And suddenly it was taken away from him. I think that created just a spiral. And he also, I think, had challenges with his upbringing Alcohol just became a coping mechanism. And again, I think it just Both times it surprised me how quickly it can happen. Her father had gone. Guessed if I wasn't My grandma died on Monday as well. We're going to

    2023-06-05 · The Diary of a CEO · A Billion dollar NIGHTMARE! The Disturbing Drama Behind The Scenes Of A Billion Dollar Beauty Business. The Ordinary - Nicola Kilner · IDENTIFIED FROM THE TRANSCRIPT

  10. When I was twenty and again it's very hard because probably sees some similarities I think between kind of what happened back then and in I guess just the uncontrollability and the ability to help the situation because, you know, up until the age of, well, when I was 18, like two years before you passed away, I mean, he was. Healthy he was well, he liked drink, but you know. Not to the point of being an alcoholic, and then very quickly things spiraled. So he loved being a radio presenter and like that was his life but I think it is a hard industry where suddenly you're not current anymore and as younger presenters coming through and he'd you know he'd gone from presenting on the radio station for

    2023-06-05 · The Diary of a CEO · A Billion dollar NIGHTMARE! The Disturbing Drama Behind The Scenes Of A Billion Dollar Beauty Business. The Ordinary - Nicola Kilner · IDENTIFIED FROM THE TRANSCRIPT

  11. incredibly proud and incredibly close to my mum like I see her every week and you know what's also been nice is she's traveled so much with me you know she's so often my childcare kind of looking after them when we travel and you know Sean's parents they're very close to but yeah I think she's just just incredibly proud of how everything's turned out

    2023-06-05 · The Diary of a CEO · A Billion dollar NIGHTMARE! The Disturbing Drama Behind The Scenes Of A Billion Dollar Beauty Business. The Ordinary - Nicola Kilner · IDENTIFIED FROM THE TRANSCRIPT

  12. Stay calm, always find the positive in everything because I think that positivity is what's infectious and actually makes other people believe in what you want to do and kind of can get you through the toughest times by just being calm, being kind and just. You know, I have belief in the endgame, like we're on this planet for such a small amount of time. Some things you can control, some things you can't. Life isn't fair. You have your own situation, and I think I've always found coming to things just with an air of calmness has always been the best way. I don't get stressed out, and I think that's an important quality.

    2023-06-05 · The Diary of a CEO · A Billion dollar NIGHTMARE! The Disturbing Drama Behind The Scenes Of A Billion Dollar Beauty Business. The Ordinary - Nicola Kilner · IDENTIFIED FROM THE TRANSCRIPT

  13. There's no point because you're just going to end up doing what everyone else is doing. You need to take inspiration from everywhere but the industry and category you're playing in because as I said like the ordinary inspiration came from pharmacy from healthcare. If we took inspiration from the world of beauty and skincare we'd have just done what everyone else is doing but with far less resources and kind of ability behind us. So I think where you take inspiration from is very important.

    2023-06-05 · The Diary of a CEO · A Billion dollar NIGHTMARE! The Disturbing Drama Behind The Scenes Of A Billion Dollar Beauty Business. The Ordinary - Nicola Kilner · IDENTIFIED FROM THE TRANSCRIPT

  14. kindness. I also always say you have to do the right thing even when no one is looking. And for me that's like the authenticity piece. That's also the difference, I think, between being nice and being kind. Is that actually even if someone's not looking, you're always just doing the right thing. Tarrying about the small things, because actually the small things become the big things over time. So I think really nurturing that. And just thinking differently and again, it's something where If you're taking inspiration from the industrial category already in.

    2023-06-05 · The Diary of a CEO · A Billion dollar NIGHTMARE! The Disturbing Drama Behind The Scenes Of A Billion Dollar Beauty Business. The Ordinary - Nicola Kilner · IDENTIFIED FROM THE TRANSCRIPT

  15. It starts with some, you know, we always say we started as a group of just good people having fun, wanting to do the right thing. And then it's kind of led to where we are today.

    2023-06-05 · The Diary of a CEO · A Billion dollar NIGHTMARE! The Disturbing Drama Behind The Scenes Of A Billion Dollar Beauty Business. The Ordinary - Nicola Kilner · IDENTIFIED FROM THE TRANSCRIPT

  16. Because you want humans to feel supported, to feel safe, to feel trusted if you want to get the best from someone and also we have such a diverse workforce. I mean even fifty percent of our team, fifty percent of our leadership's BIPOC and we continue to kind of strive to do more. But I think that diversity like the more different viewpoints you have in a room, the more you're going to drive innovation, you're going to drive creativity. You're going to move things forward. And actually a favorite quote I had of Brandon's was he says shall I always just find fascinating like people are sceptical and then one day planes do fly and again if you think back to like there would have been a point where someone would say what we can fly in an aeroplane in the sky and it's you know like that would have been baffling and then it happens so actually incredible change and advances can happen and it starts with small changes

    2023-06-05 · The Diary of a CEO · A Billion dollar NIGHTMARE! The Disturbing Drama Behind The Scenes Of A Billion Dollar Beauty Business. The Ordinary - Nicola Kilner · IDENTIFIED FROM THE TRANSCRIPT

  17. And then I think from a people perspective, I mean any founder can now write the new rules, and again for us it's around like belonging, everyone belongs at Decium. Like that's our North Star. We have so much work on how we make people feel belonged.

    2023-06-05 · The Diary of a CEO · A Billion dollar NIGHTMARE! The Disturbing Drama Behind The Scenes Of A Billion Dollar Beauty Business. The Ordinary - Nicola Kilner · IDENTIFIED FROM THE TRANSCRIPT

  18. So from a business perspective, product quality is the only way to be successful. and therefore mean the only reason we're now in a position where I think we can invest so much in sustainability, social impact and people is because if we started with science we made the very best product that people know they get results with which ultimately has allowed us to grow and again it comes back to this the more we build growth the more we can power good and this is a continuous circle that we're now in that I think is just the bigger we get, the bigger impact we can have, which I think is very powerful.

    2023-06-05 · The Diary of a CEO · A Billion dollar NIGHTMARE! The Disturbing Drama Behind The Scenes Of A Billion Dollar Beauty Business. The Ordinary - Nicola Kilner · IDENTIFIED FROM THE TRANSCRIPT

  19. I am very proud that I feel like we're more than just a beauty company. We want to have a good impact on the world. We believe in making incredible products, but also having a good impact on the planet. You know, I believe the world of skincare is now a better place because there is more transparency, there's more awareness ingredients like neosinamide. I think there's better price points. I think there is, you know, we talk about quality equality. And actually within skincare, I think that's something that now is much more accessible to people. So I believe like we are having a good impact. And I think that businesses can do that. And, you know, I... Like if you ever get the chance to come to Toronto, and you know, I welcome anyone to come look around our offices, our production facility, because the warmth you find from people.

    2023-06-05 · The Diary of a CEO · A Billion dollar NIGHTMARE! The Disturbing Drama Behind The Scenes Of A Billion Dollar Beauty Business. The Ordinary - Nicola Kilner · IDENTIFIED FROM THE TRANSCRIPT

  20. Suddenly, you know, you You need to articulate things in a different way, but it was interesting because when we did our first process of strategy, and obviously I'm still very, at this point was very on the offensive, I don't think we're accompanying that kind of needs a big document, etc. So it's quite nice after we'd kind of had all these conversations. We came down to basically having our entire strategy was build growth, power good. That was the strategy because almost it was and again.

    2023-06-05 · The Diary of a CEO · A Billion dollar NIGHTMARE! The Disturbing Drama Behind The Scenes Of A Billion Dollar Beauty Business. The Ordinary - Nicola Kilner · IDENTIFIED FROM THE TRANSCRIPT

  21. We actually, again, we had all of these slogans in our offices, and one with strategy is also overrated. And you need to be agile as a startup. And again, I think, you know, a big thing Brandon was a big believer in this. He always used to say we've got to be the small rabbit running into the holes that the big elephants can't get to. And the big elephants obviously been the big conglomerates because they've got far more money than us, far more resources. There is no point us doing what they're doing, but with far less. Let's find the holes. And part of that is, again, being agile. I mean, again, you think the ordering was the eleventh brand. And as much as we had elements of success before then, you know, the ordinary it took eleven attempts to really get it right. Now, a strategy can't plan for that because our strategy was to keep failing until we kind of got it right. Now, as you get bigger, it changes because

    2023-06-05 · The Diary of a CEO · A Billion dollar NIGHTMARE! The Disturbing Drama Behind The Scenes Of A Billion Dollar Beauty Business. The Ordinary - Nicola Kilner · IDENTIFIED FROM THE TRANSCRIPT

  22. rather than finding a way that you can actually grow and scale. And actually, when we, you know, early years we've never had a strategy and it was kind of never anything like that. I thought we would do, but then obviously you grow to a size that you start thinking about these things. And it was interesting because the first time we did strategy

    2023-06-05 · The Diary of a CEO · A Billion dollar NIGHTMARE! The Disturbing Drama Behind The Scenes Of A Billion Dollar Beauty Business. The Ordinary - Nicola Kilner · IDENTIFIED FROM THE TRANSCRIPT

  23. Incredibly much. You know, it's quite lonely because when you've gone from having someone where every decision, you're texting, you're together, you're kind of doing it together gives you the confidence that you're going in the right way. So it's very difficult to lose there and You know, it's like you go from a two parent to just one parent and you feel responsible for this incredible child, but also a child that's growing very fast and you know you want to do the best by everyone. And also, like, it's a huge change. I mean, the company we are today is very different. And with any kind of fast-growth business, you have to try and find the balance of, you know, never compromising on our values and things that are just so core to our purpose.

    2023-06-05 · The Diary of a CEO · A Billion dollar NIGHTMARE! The Disturbing Drama Behind The Scenes Of A Billion Dollar Beauty Business. The Ordinary - Nicola Kilner · IDENTIFIED FROM THE TRANSCRIPT

  24. friend his partner someone who was incredibly close, who would feel like that was the right person to make that decision, so I'd kind of gone on this cycle of feeling, you know, very pushed out, very targeted, very maybe it wasn't all real, maybe I was just a colleague and kind of it was just business to actually know it was family, it was love. So I kind of had that reflection and I think that gave me a lot of comfort.

    2023-06-05 · The Diary of a CEO · A Billion dollar NIGHTMARE! The Disturbing Drama Behind The Scenes Of A Billion Dollar Beauty Business. The Ordinary - Nicola Kilner · IDENTIFIED FROM THE TRANSCRIPT

  25. And when it said around the decision on what should happen with his body, it first went to his partner of ten years, and then it said an absence of that person I want Nicola to decide what happens to my body. And actually that was a very comforting thing because I mean, there's nothing more personal than to trust someone with if something happens to me, this person can decide what happens to like my remains. So that then actually gave me the comfort the like It was genuine it was a true love like he did see me as that other than his partner like his kind of

    2023-06-05 · The Diary of a CEO · A Billion dollar NIGHTMARE! The Disturbing Drama Behind The Scenes Of A Billion Dollar Beauty Business. The Ordinary - Nicola Kilner · IDENTIFIED FROM THE TRANSCRIPT

  26. I think because the year twenty eighteen I'd had a lot of reflections of maybe weren't as close as I thought because if you could have this life partner and all of these things and not even feel comfortable to tell me then maybe I thought we were this closest that we actually weren't. You start to kind of question those things. Naturally, the area which I then kind of got the comfort back that it was genuine and it was the love that I felt that he felt was when we got a copy of his estate of his will of his kind of last wishes.

    2023-06-05 · The Diary of a CEO · A Billion dollar NIGHTMARE! The Disturbing Drama Behind The Scenes Of A Billion Dollar Beauty Business. The Ordinary - Nicola Kilner · IDENTIFIED FROM THE TRANSCRIPT

  27. coming to a time when I think it may be gets easier, but it's also still very raw because I think. It's hard to say if it's regrets, but you always have those feelings of Is there anything different we could have done because you feel so helpless about how things just spiraled?

    2023-06-05 · The Diary of a CEO · A Billion dollar NIGHTMARE! The Disturbing Drama Behind The Scenes Of A Billion Dollar Beauty Business. The Ordinary - Nicola Kilner · IDENTIFIED FROM THE TRANSCRIPT

  28. Almost just that period since then, like things have just been so busy and I'm just a big believer in like there are you pick the times in your life when you're ready to focus on something and I know there's a period in my life I want to sit down with a psychologist and just go through everything that happened to have a better understanding of it But I feel like that's it needs to be at the right time when I'm ready and actually to really like I'm someone that when I put my energy into something It becomes such a big focus, and you know, I want to do it right, and I know at the moment with everything going on, I wouldn't have the right time to dedicate to it, and also probably partly healing like it's still, you know, it'll be five years in January since he passed away.

    2023-06-05 · The Diary of a CEO · A Billion dollar NIGHTMARE! The Disturbing Drama Behind The Scenes Of A Billion Dollar Beauty Business. The Ordinary - Nicola Kilner · IDENTIFIED FROM THE TRANSCRIPT

  29. I actually don't know if I ever have even to this day because It's just hard when Work was Dessian was so busy because we just gone through this year of turmoil where demand has gone through the roof, yet behind the scenes. People have done an amazing job at holding things together, but it's also been a year of no leadership kind of decisions being made in the wrong way. A lot of chaos there. So you suddenly have this situation of like there's a lot of fixed. This is a brand that's exploding with this kind of soaring demand that's had this chaos that now needs stability, it needs kind of all of this love put back into it and back into the team and people. And then obviously I also have a newborn baby at this time. So I feel like

    2023-06-05 · The Diary of a CEO · A Billion dollar NIGHTMARE! The Disturbing Drama Behind The Scenes Of A Billion Dollar Beauty Business. The Ordinary - Nicola Kilner · IDENTIFIED FROM THE TRANSCRIPT

  30. He was a high floor apartment. There was kind of huge storms and winds that night. But I mean, none of us were there, so we'll never truly know what happened.

    2023-06-05 · The Diary of a CEO · A Billion dollar NIGHTMARE! The Disturbing Drama Behind The Scenes Of A Billion Dollar Beauty Business. The Ordinary - Nicola Kilner · IDENTIFIED FROM THE TRANSCRIPT

  31. Yeah he posted Instagram videos on that night. So we know from various things that he was obviously still in this cycle of drug abuse and then kind of mental health. We don't know no one was there. He fell off the balcony. I don't believe it was suicide with an intention to end his life because He'd have I believe he'd have left out, he'd have sent an email he was big on words like he always had something to say, that I find it hard to think that he would and again, even if it was videos like there was always kind of... communication coming from him that I find it hard to believe he would purposefully end things without having a last kind of voice in the world. But again, you know, when you are in that situation, I don't know if he was sat on the edge and kind of

    2023-06-05 · The Diary of a CEO · A Billion dollar NIGHTMARE! The Disturbing Drama Behind The Scenes Of A Billion Dollar Beauty Business. The Ordinary - Nicola Kilner · IDENTIFIED FROM THE TRANSCRIPT

  32. Just a tragic story and a tragic ending. And, you know, and I think back to sometimes like our family bond and especially the bond that we still have now so many people who are there at the beginning. But I mean, we lived through this. We had this year of all messaging each other around this has just happened. What do you think we should do? How do we handle this situation? Like we lived that pain together, which I think is probably why there is a bond that I think is still incredibly strong that wouldn't normally exist because it does strengthen when you go through those tough times together.

    2023-06-05 · The Diary of a CEO · A Billion dollar NIGHTMARE! The Disturbing Drama Behind The Scenes Of A Billion Dollar Beauty Business. The Ordinary - Nicola Kilner · IDENTIFIED FROM THE TRANSCRIPT

  33. No, I think I went into I remember just the shock of I really didn't think it was going to end in that way or that soon. And then I think it was just Kate. Let's like go through the motions like who do we need to tell? Like, how do we handle this from here? Remember then being like, I need to get Mila a passport because we flew to Toronto five days later. Yeah, just go into like. How do we, because again, it's not just a company that's left a founder, it's a family, it's a friend, it's someone who's so close to all of us, and it's also hard because it's just such a

    2023-06-05 · The Diary of a CEO · A Billion dollar NIGHTMARE! The Disturbing Drama Behind The Scenes Of A Billion Dollar Beauty Business. The Ordinary - Nicola Kilner · IDENTIFIED FROM THE TRANSCRIPT

  34. Then having to go through this process of ringing his partner, ringing like the people that I knew were incredibly close personally to him, ringing Essay Lord Accompanies, like telling the people that had to know, and then quite quickly having the email drafted, because also, you know, this press inquiry has gone to our general media at Desiam inbox, which means the team are already knowing that this inquiry is out there. I need everyone to hear this in the right order. So trying to like make those phone calls send those messages.

    2023-06-05 · The Diary of a CEO · A Billion dollar NIGHTMARE! The Disturbing Drama Behind The Scenes Of A Billion Dollar Beauty Business. The Ordinary - Nicola Kilner · IDENTIFIED FROM THE TRANSCRIPT

  35. You just never think that's actually the ending that's going to come. Like, I think I always did just think at some point he would get better and actually not within a year someone could go from like being the person you know and you love and who is normal and sin for them to a year later that this such a fast downward spiral has happened that's kind of had their ending and then you also I then realised that I don't think his partner knew I don't think any of our Dessian family like no one knew other than that reporter but if the press know that means quite quickly everyone's going to know

    2023-06-05 · The Diary of a CEO · A Billion dollar NIGHTMARE! The Disturbing Drama Behind The Scenes Of A Billion Dollar Beauty Business. The Ordinary - Nicola Kilner · IDENTIFIED FROM THE TRANSCRIPT

  36. and I remember in the January getting a message so Dion the press had got in touch with us to say is that True Brandon's died. We had heard nothing at this point. And you remember thinking, surely not like we wouldn't be hearing from a reporter asking us the question. So I sitting on look, I'll ask Stephen to see if he can hear anything. So Stephen went to the police station who confirmed they'd found his body and he'd passed away. I remember Stephen ringing me and I was breastfeeding my daughter at the time and just feeling this shock because

    2023-06-05 · The Diary of a CEO · A Billion dollar NIGHTMARE! The Disturbing Drama Behind The Scenes Of A Billion Dollar Beauty Business. The Ordinary - Nicola Kilner · IDENTIFIED FROM THE TRANSCRIPT

  37. Everything was more just sadness how he would be feeling at that time, and then you just get frustrated at yourself because, you know, I think we're so used to figuring out the answer or figuring out solutions. So then when you're in this heartbreaking situation of, you know, trying to be nice, trying to be there, trying to ask if he's okay, being away, being distant. Nothing works and actually that feels very hard I think to actually accept especially as someone who you know I like to find solutions as a problem like we find the answer So it was a hard period and then my daughter was born december twenty ninth just four days after Christmas

    2023-06-05 · The Diary of a CEO · A Billion dollar NIGHTMARE! The Disturbing Drama Behind The Scenes Of A Billion Dollar Beauty Business. The Ordinary - Nicola Kilner · IDENTIFIED FROM THE TRANSCRIPT

  38. It's such a hot because you try everything and actually you have to remember as well during this period I was back in the UK so actually it was even harder because I mean at this point I'm like eight months pregnant nine months pregnant so hearing this but actually not being in Toronto to actually be there in head office with the team and again that's where Stephen and kind of other members were incredible and again it's difficult because you know Stephen would like there to be a conversation with Brandon and then you get to the point where people just be leaving out the back exit to kind of because it's such a horrible situation I mean he's he's not doing anything wrong sitting in his car on the road so he's kind of you couldn't even ring the police unless he was actually acting Abusive, but sitting in the car alone, like.

    2023-06-05 · The Diary of a CEO · A Billion dollar NIGHTMARE! The Disturbing Drama Behind The Scenes Of A Billion Dollar Beauty Business. The Ordinary - Nicola Kilner · IDENTIFIED FROM THE TRANSCRIPT

  39. And Genser then for those next couple of months, you know, we did hit like Brandon would sometimes be parked outside different of our office in Toronto. And again, you have to remember this is people who love him. But now there's a character who is It's delighting at times you know frustrated, upset and it's just a very difficult environment to be in.

    2023-06-05 · The Diary of a CEO · A Billion dollar NIGHTMARE! The Disturbing Drama Behind The Scenes Of A Billion Dollar Beauty Business. The Ordinary - Nicola Kilner · IDENTIFIED FROM THE TRANSCRIPT

  40. He became you couldn't reach him. He turned all his phones off, he didn't go to the court or like, you know, he was obviously should have. In normal world like would have a representation and would you know It was just finished.

    2023-06-05 · The Diary of a CEO · A Billion dollar NIGHTMARE! The Disturbing Drama Behind The Scenes Of A Billion Dollar Beauty Business. The Ordinary - Nicola Kilner · IDENTIFIED FROM THE TRANSCRIPT

  41. So actually, you know, many people's first interaction with the brand was probably through being told, have you seen this person on Instagram? Have you seen this breakdown that's happening in public? And I think that's one thing I find very hard is that Brandon was. An incredible human being he was so kind he was such a visionary he was so high energy he truly was a genius that I find it hard that people didn't really know him from before Naturally, so many people only learn about him through that period. She's very sometimes difficult to accept, but it is also the reality of just the situation and social media and the appetite for controversy that I think kind of exists today.

    2023-06-05 · The Diary of a CEO · A Billion dollar NIGHTMARE! The Disturbing Drama Behind The Scenes Of A Billion Dollar Beauty Business. The Ordinary - Nicola Kilner · IDENTIFIED FROM THE TRANSCRIPT

  42. Massively, which is frustrating, but you know. Because we had such good products, that was also in the conversation, but it was like, have you seen what's happening? Have you seen this Instagram? Have you seen this sound alike?

    2023-06-05 · The Diary of a CEO · A Billion dollar NIGHTMARE! The Disturbing Drama Behind The Scenes Of A Billion Dollar Beauty Business. The Ordinary - Nicola Kilner · IDENTIFIED FROM THE TRANSCRIPT

  43. So assemble the team. So, you know, the key people who were incredibly close to Brendan, who had also been fired and kind of pushed out in all of this chaos, they needed to come back to the company because they were also co-founders. They were also people who had been there from the beginning, understood the values and we desperately needed. I remember going for dinner with Stephen and saying like I need you to come back. So Stephen was our CFO at the time and then we came back as a CO and again like we just needed to get organization because I mean in this period of 2018 you have to remember our demand for the products went through the roof because I mean there was a lot of noise around what was happening and

    2023-06-05 · The Diary of a CEO · A Billion dollar NIGHTMARE! The Disturbing Drama Behind The Scenes Of A Billion Dollar Beauty Business. The Ordinary - Nicola Kilner · IDENTIFIED FROM THE TRANSCRIPT

  44. It was a very quick period. I can't remember exactly, but yeah, I think it was within days. But then things just seem to keep spiraling, and obviously at that point in October, I was seven months pregnant. So I remember I had like one last travel before I was at the kind of no flying stage. So I went to Toronto. And actually the first thing I did was bringing back a lot of the incredible team members that had gone during the period of 2018.

    2023-06-05 · The Diary of a CEO · A Billion dollar NIGHTMARE! The Disturbing Drama Behind The Scenes Of A Billion Dollar Beauty Business. The Ordinary - Nicola Kilner · IDENTIFIED FROM THE TRANSCRIPT

  45. Yeah, an enemy throughout this process. There are many conversations because again, you know, every shareholder loved Brandon and cared for him and like everyone's a good person in this, like everyone wants to help someone that they've seen this brilliance in and kind of seen this quick downfall. And I think the viewpoint was always, how do we protect DCM so that Brandon can get better and come back? So it was always just a temporary order and obviously they rang me because it would name me as becoming salsi and kind of the interim period And again, you know, I had this thought that maybe this is what is needed for him to actually get the help because sometimes they say, you know, you have to lose everything to hit rock bottom to then be accepting that you need help. But that didn't happen. And I think when you

    2023-06-05 · The Diary of a CEO · A Billion dollar NIGHTMARE! The Disturbing Drama Behind The Scenes Of A Billion Dollar Beauty Business. The Ordinary - Nicola Kilner · IDENTIFIED FROM THE TRANSCRIPT

  46. Yeah, I think he did again, I don't know if he meant it or if he was Just wanting to be removed and almost You know, if that was the reason he was kind of doing some of these behaviours. Things had been very extreme. And I sometimes doubt her fe would have thought, like, you know, what else do I need to do for someone to just take me out of this? So then obviously at that point, you know, the board, the shareholders, there's no choice but to now remove Brendan from the company.

    2023-06-05 · The Diary of a CEO · A Billion dollar NIGHTMARE! The Disturbing Drama Behind The Scenes Of A Billion Dollar Beauty Business. The Ordinary - Nicola Kilner · IDENTIFIED FROM THE TRANSCRIPT

  47. struggled with was how much everyone wanted to help him and loved him But at some point, you know, so by October, I mean, we've had 10 months of so much hurt, so much trying to help him, so much, you know, you have moments when you think. You're getting through, and maybe like this is going to be a change, and then things just fall down again.

    2023-06-05 · The Diary of a CEO · A Billion dollar NIGHTMARE! The Disturbing Drama Behind The Scenes Of A Billion Dollar Beauty Business. The Ordinary - Nicola Kilner · IDENTIFIED FROM THE TRANSCRIPT

  48. Yeah and again my limited understanding of drugs, but I think Crystal Meth is as bad as it gets, I think in many ways. So then in October he got removed and again I remember feeling like maybe this will show him like be the push he needs to get help. But it wasn't, things just kept spiraling and again what's so difficult in these situations is at this point I think he's pushed pretty much everyone away who really loved him and he's now because you have to remember he also had funds he had you know resources which meant you know at this point he was now flying private jets everywhere and he was kind of surrounded by people that I had never met before and who I don't think were particularly good people for him to have around but I mean you don't have control over another human being and I think that's a thing that I really

    2023-06-05 · The Diary of a CEO · A Billion dollar NIGHTMARE! The Disturbing Drama Behind The Scenes Of A Billion Dollar Beauty Business. The Ordinary - Nicola Kilner · IDENTIFIED FROM THE TRANSCRIPT

  49. He would just be in a very bad situations. Police would come and get involved and then. Drugs mental and again it's so hard to diagnose Because, yeah, they both kind of spiraled each other quite dramatically.

    2023-06-05 · The Diary of a CEO · A Billion dollar NIGHTMARE! The Disturbing Drama Behind The Scenes Of A Billion Dollar Beauty Business. The Ordinary - Nicola Kilner · IDENTIFIED FROM THE TRANSCRIPT

  50. So his mother died when he was very young, and I think he had a challenged relationship with his father, but again, I only learnt a lot when he became ill, and I also have a battle with my If he didn't want to tell me He didn't want people to know, so this kind of a balance of you know, I have so many things that gosh I wish I could ask him. About his childhood, about who he is, about why he felt the need to keep things secret, and then also just to understand because he You know, people say to me like did he have any signs of mental health challenges before? And again, it depends what you consider traits of mental health, but no, I mean he was eccentric and he was high intensity and many things that I think are traits often of founders. I mean, I would love to understand more.

    2023-06-05 · The Diary of a CEO · A Billion dollar NIGHTMARE! The Disturbing Drama Behind The Scenes Of A Billion Dollar Beauty Business. The Ordinary - Nicola Kilner · IDENTIFIED FROM THE TRANSCRIPT