YouSaid · the spoken record

Nicolas Jammet and Jonathan Neman

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65
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2020-04-13
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2020-04-13
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  1. In my head, I figured we could just go buy one of those and plop it in and didn't really think about the fact that it needed power, water, like a bathroom, all of the things that make a restaurant around the world.

    2020-04-13 · How I Built This with Guy Raz · Sweetgreen: Nicolas Jammet and Jonathan Neman · IDENTIFIED FROM THE TRANSCRIPT

  2. It was a concrete box. Yeah, it was a concrete box. We really didn't know anything. Nate and I had never worked in a restaurant. Nick had some experience working in a restaurant, but clearly never built a restaurant. And so the space, which in my head, you see that front line, that line that we make our salads on today.

    2020-04-13 · How I Built This with Guy Raz · Sweetgreen: Nicolas Jammet and Jonathan Neman · IDENTIFIED FROM THE TRANSCRIPT

  3. She asked us to do a few things. She asked us to really build out a full business plan, which meant building out some financial projections, which meant building out the team that was going to help execute this, whether that be the architect, the engineer. She's like, do you know how to build a restaurant? She's like, you need an architect. You need an engineer. You need a kitchen designer. You need to think about all of these things. And I remember we went and stood on the corner and counted people, and we stood in front of the subway, we stood in front of the Chipotle, we stood in front of the Dina de Luca, then we stood in front of our corner, and we would just count. How many people are walking by? How many people are at the university? How many salads do we have to sell a day? And that was all happening before winter break.

    2020-04-13 · How I Built This with Guy Raz · Sweetgreen: Nicolas Jammet and Jonathan Neman · IDENTIFIED FROM THE TRANSCRIPT

  4. First of all, it took us almost two months to get a meeting because we called her. Her name is Marcy. We called her, she wouldn't take a seriously. She thought we were kids doing a school project.

    2020-04-13 · How I Built This with Guy Raz · Sweetgreen: Nicolas Jammet and Jonathan Neman · IDENTIFIED FROM THE TRANSCRIPT

  5. We wish that there was a healthy And on the corner was this old burger shop that was now closed. It used to be called the Little Tavern. The whole time we were at school it was empty. It was tiny. It was 500 square feet. And it had a four-lease sign on it. And we looked at that and we're like, that's perfect. That's where we should do it. But it was the fact that it was so small had to keep it really simple. And it was that constraint that was we're going to do one thing and we're going to do it well

    2020-04-13 · How I Built This with Guy Raz · Sweetgreen: Nicolas Jammet and Jonathan Neman · IDENTIFIED FROM THE TRANSCRIPT

  6. And we were sick of eating the closest thing we had to healthy food was maybe Chipotle or Subway. It was just that constant complaint that we had a problem in our own life, and then we heard all of our friends complain about it. And so we were just, the original idea was we wish this was here at Georgetown while we were here.

    2020-04-13 · How I Built This with Guy Raz · Sweetgreen: Nicolas Jammet and Jonathan Neman · IDENTIFIED FROM THE TRANSCRIPT

  7. I was also that kid. I just found this out this week. I also started a young entrepreneur's club in high school. And so we kind of like, we were the three kids that knew we wanted to start a business. And we didn't know what that business was going to be. We just knew we wanted to do something and maybe do something together.

    2020-04-13 · How I Built This with Guy Raz · Sweetgreen: Nicolas Jammet and Jonathan Neman · IDENTIFIED FROM THE TRANSCRIPT

  8. I think the three of us all had this entrepreneurial itch, and all of our parents were immigrants, all of our parents were entrepreneurs. Nick talked about starting the entrepreneurs club in high school. I also started the entrepreneur, I just found this out.

    2020-04-13 · How I Built This with Guy Raz · Sweetgreen: Nicolas Jammet and Jonathan Neman · IDENTIFIED FROM THE TRANSCRIPT

  9. Yeah, Nate and I became very close friends immediately. Nate's also from Los Angeles. And so Nate and I just saw each other and immediately bonded. I remember seeing him in accounting class he was sitting in front of me and he was wearing an LA Dodgers cap and I was wearing like a Lakers t-shirt and we looked at each other and we're like, we're going to be friends. And we just bonded over. Being from LA and loving music. And we became fast friends. Nate and I ended up being roommates for two out of the four years of college.

    2020-04-13 · How I Built This with Guy Raz · Sweetgreen: Nicolas Jammet and Jonathan Neman · IDENTIFIED FROM THE TRANSCRIPT

  10. I just always loved food. Some people eat to live and others live to eat. I just loved the experience of food, the sharing of food, everything about it. It just has always been something I've loved.

    2020-04-13 · How I Built This with Guy Raz · Sweetgreen: Nicolas Jammet and Jonathan Neman · IDENTIFIED FROM THE TRANSCRIPT

  11. We were friends, but it was really interesting now, considering what we do together. We were friends that shared really the thing that we shared the most was a love for food. So, like, from the very beginning, we were food friends. You know, in college, you kind of have these functional friends. You have food, you go, friends, you go see concerts with, friends you go do movies with. Nick and I were food friends

    2020-04-13 · How I Built This with Guy Raz · Sweetgreen: Nicolas Jammet and Jonathan Neman · IDENTIFIED FROM THE TRANSCRIPT

  12. Yeah, so Nick was the first person I met when I got to Georgetown. So I remember very vividly, you cart all your stuff into the dorm and I see Nick and his mom Rita right next door to me. And he was the first person that greeted me when I walked into my dorm.

    2020-04-13 · How I Built This with Guy Raz · Sweetgreen: Nicolas Jammet and Jonathan Neman · IDENTIFIED FROM THE TRANSCRIPT

  13. It wasn't that they talked about me being an entrepreneur, but that's all we saw. I saw my dad work with his two brothers, saw most of their friends were entrepreneurs, and not a lot of people had big businesses, but they worked for themselves. We didn't know a lot of people that had jobs.

    2020-04-13 · How I Built This with Guy Raz · Sweetgreen: Nicolas Jammet and Jonathan Neman · IDENTIFIED FROM THE TRANSCRIPT

  14. Yeah, so my dad worked with his two brothers and he did what he was doing in Iran, which was he was an importer of textiles, and then he would sell textiles. And so my early memories were going to see my dad at his office and he had a warehouse and I remember my dream was to be able to ride the forklift that would carry the rolls of fabric. And that's what he did. He sold rolls. He would design fabric and sell rolls of fabric to brands and manufacturers to make garments out of. Similar to Nick, I think starting a business was always almost an expectation. Everyone I looked around to be a doctor.

    2020-04-13 · How I Built This with Guy Raz · Sweetgreen: Nicolas Jammet and Jonathan Neman · IDENTIFIED FROM THE TRANSCRIPT

  15. Yeah, so my parents left during the Revolution in around 1979, and they both had to leave suddenly. You know, they were relatively well off in Iran. And then one day their life changed. And they had to leave almost everything and kind of come to America and start over. I kind of lived, you know, like my early childhood was very much. Always that worry that what we had was not permanent and that you could lose it at any moment.

    2020-04-13 · How I Built This with Guy Raz · Sweetgreen: Nicolas Jammet and Jonathan Neman · IDENTIFIED FROM THE TRANSCRIPT