YouSaid · the spoken record

Nonny de la Peña

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40
first
2015-12-18
most recent
2015-12-18
sittings or episodes
1
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podcast

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  1. “They're not that huge, and we're about to come out with a streaming solution. Being a creative driven technology company. So we build the technology to serve the creative. And in that process, it's like, a month ago we could bring our file sizes down to make it load very quickly, but then the quality sucks. So we want to have the premium experience that you're getting the best quality that filmmakers want to come to us to have their experiences on our platform because they know it will look great. But what's important to understand is we're dealing with version one of cinematic VR right now, which is a spherical video player with stereo vision and directionally changing binaural audio. That's version one, but there's going to be many, many versions after that. And version one basically is under a gigabyte for”

    2015-12-18 · a16z Podcast · a16z Podcast: Writing a New Language of Storytelling with Virtual Reality · IDENTIFIED FROM THE TRANSCRIPT · source

  2. “It's just a matter of how quickly it happens I think it's like mobile 95, you would have thought if you were telling it really, my view is mobile didn't start to the iPhone for real 2007-8 or something, 2006, 7, 8, whatever. In 1993, you probably would have thought it would have happened sooner. You wouldn't have expected it was 13 years later. On the flip side, when it does happen, it really happens. Like look what happened with the smartphone stuff. I mean, this is just everything now in our world at least, like every website, every product, everything's focused on this now. It's just replaced computers for the most part. I mean, desktop computers. The internet is another good one where it kind of like it kind of went along, went along. It was academia and then suddenly boom, right? I don't know.”

    2015-12-18 · a16z Podcast · a16z Podcast: Writing a New Language of Storytelling with Virtual Reality · IDENTIFIED FROM THE TRANSCRIPT · source

  3. “It's really going to be this sort of what happens right these hopefully these virtuous cycles kick in where you get enough headsets out there and then developers come and then that makes it better and then more people come and in my experience those flywheels are the hardest thing to predict in terms of the timing like we think it's going to happen and it feels very much like it's going to happen and it certainly helps that companies like Facebook are investing a lot of money in it but it's it's sort of like will it be you know like I think you could imagine next year half a million people buying headsets you could imagine many million buying I don't know so they're going to be expensive initially they're gonna have some issues there's gonna be not that not a ton of content so it's gonna be you know”

    2015-12-18 · a16z Podcast · a16z Podcast: Writing a New Language of Storytelling with Virtual Reality · IDENTIFIED FROM THE TRANSCRIPT · source

  4. “The thing that's moving the fastest is actually the hardware technology. We have all the major manufacturers building the consumer available headsets. There seems to be a lot of excitement and demand. The thing that's actually the least developed is the content side you will see there's a sort of like wait and see from the like you're not going to make a hundred million dollar movie right now because you're never going to make a hundred million dollars back from your VR movie because there's not a hundred there's not there's not a marketplace to make it”

    2015-12-18 · a16z Podcast · a16z Podcast: Writing a New Language of Storytelling with Virtual Reality · IDENTIFIED FROM THE TRANSCRIPT · source

  5. “I think people will try to make a movie because that's what we always do is when we find a new medium, we try to copy the previous medium into the new medium. So there will be movies made. I can't tell you whether they'll be good. Right now, if you told me that there was a movie in virtual reality that was two hours long and had to sit there with a thing on my face, I'd watch it, but I'd know that I probably wouldn't be that comfortable in it by the end. And we don't have the language even telling that the 3X instructor two hour thing in virtual reality, where does the camera do? You're not going to cut. The way that you cut a movie is you have a wide shot and then you cut to a wide shot.”

    2015-12-18 · a16z Podcast · a16z Podcast: Writing a New Language of Storytelling with Virtual Reality · IDENTIFIED FROM THE TRANSCRIPT · source

  6. “Pacific Rim. They had one. There was like a tornado movie that they had one. They'll show at a Comic-Con, and they'll put it out, I think Godzilla maybe has one. They'll put it, they'll release it to the public as well. So That's the thing it's not about making a movie in virtual reality. Having a two hour movie, that's when is the first play going to come out in cinema? When is the first book going to come out in radio?”

    2015-12-18 · a16z Podcast · a16z Podcast: Writing a New Language of Storytelling with Virtual Reality · IDENTIFIED FROM THE TRANSCRIPT · source

  7. “Like this Game of Thrones thing I described. And Ready Player 1, they're doing some stuff, right? Ready Player 1 is a very famous VR book, which is now Stevens Fielberg's making to a movie, and I think they're going to.”

    2015-12-18 · a16z Podcast · a16z Podcast: Writing a New Language of Storytelling with Virtual Reality · IDENTIFIED FROM THE TRANSCRIPT · source

  8. “Okay, so first question when a major studio is getting in? I mean, so we are working in partnership with all of the major studios right now. The main thing that they're doing is marketing for existing properties that are coming out.”

    2015-12-18 · a16z Podcast · a16z Podcast: Writing a New Language of Storytelling with Virtual Reality · IDENTIFIED FROM THE TRANSCRIPT · source

  9. “Actually, I had two quick questions. First of all, just could you share with us your guess for the timeline? When do you think a major movie, a major Hollywood studio will start producing these movies? They'll be available to the public. First quick question. Second question is more technical on how big are these files. Steve from Google Jump was saying that it's like gigabytes of data per minute. How big are your movies? Where do you host them? Do you see Netflix actually storing these things? I mean, they're going to have a major explosion in data warehousing that they're going to need to solve. So how do you... How do you see the technical problem being solved”

    2015-12-18 · a16z Podcast · a16z Podcast: Writing a New Language of Storytelling with Virtual Reality · IDENTIFIED FROM THE TRANSCRIPT · source

  10. “I think that's great. The main thing is camera looking out, looking in, looking out. So it's a ball looking out, right? Which means when you're inside of the experience, you're essentially inhabiting the place where the ball of cameras was. And we can move the camera around and bring you on rails to different experiences. And we're doing a lot of that, and we're having great results.”

    2015-12-18 · a16z Podcast · a16z Podcast: Writing a New Language of Storytelling with Virtual Reality · IDENTIFIED FROM THE TRANSCRIPT · source

  11. “Ever feel like with the current camera technology, you're limited in what you can do as a filmmaker or how much better do you think it needs to get for you to artistically accomplish maybe what you want to do? Or is that just not a limitation”

    2015-12-18 · a16z Podcast · a16z Podcast: Writing a New Language of Storytelling with Virtual Reality · IDENTIFIED FROM THE TRANSCRIPT · source

  12. “And they'd come out, and how was it? And they'd be like, how did you know to hit me when that guy with the orange hat was right next to me like that with his elbow out? And your brain automatically just starts connecting the senses together if it believes two of them. So you don't even have to get it that close to make it really feel something.”

    2015-12-18 · a16z Podcast · a16z Podcast: Writing a New Language of Storytelling with Virtual Reality · IDENTIFIED FROM THE TRANSCRIPT · source

  13. “Yeah, we had a funny experience at Sundance. We were showing this Vice News piece that we did where we went to one of the protests in New York, one of the big marches around police brutality, and we had a steady cam going through with the marchers and a vice news reporter reporting. And we were showing it at the New Frontier section in Sundance, which is a gallery space, and there's lots of people crowded and everyone has headsets on and people are bumping into you. And we put people in, and it's like six minutes long, and they'd be in there. And we'd see people go.”

    2015-12-18 · a16z Podcast · a16z Podcast: Writing a New Language of Storytelling with Virtual Reality · IDENTIFIED FROM THE TRANSCRIPT · source

  14. “Yeah, like your brain and ears are already tricked, and suddenly you have wind, and in one case there was water splashing and mist and wind. And one of the demos is you're in, I don't know if you watch Game of Thrones, but the elevator that takes you up the Great Wall or whatever, and it's shaking and you can hear the noise and you feel the wind. And I actually thought I was not expecting much, and I was actually pretty impressed by how the whole thing worked for me. I don't know.”

    2015-12-18 · a16z Podcast · a16z Podcast: Writing a New Language of Storytelling with Virtual Reality · IDENTIFIED FROM THE TRANSCRIPT · source

  15. “Yes. Eiseneers believe. Oculus is going to be the state of the art, Eyeseners. But the other sense is what they'll do. And I have to say I was very skeptical of the other sense. I thought they sounded gimmicky. And now I've tried all of the demos and actually does add something to it because”

    2015-12-18 · a16z Podcast · a16z Podcast: Writing a New Language of Storytelling with Virtual Reality · IDENTIFIED FROM THE TRANSCRIPT · source

  16. “You see you're on the spaceship and you walk up to the screen and then you press the things on the screen and there's an actual piece of glass that you're physically touching that's been placed there that's tracked into this world that you're in. That's something conceivably could do. You could add other senses. Basically what you were doing is adding other”

    2015-12-18 · a16z Podcast · a16z Podcast: Writing a New Language of Storytelling with Virtual Reality · IDENTIFIED FROM THE TRANSCRIPT · source

  17. “It's helpful to hear that kind of views on the social part of it, but I'm also interested in sort of the technological part of it in the sense that when movies first started, people would go there because they didn't have TVs and people started going to movies because that was the place you could do 3D and now you could do it in your house. Is there a moment in time now where to do something you really want to do as a filmmaker would require very expensive technology to be the viewer? That's not the kind of level of technology that individuals would want to buy, but they would actually need to go to a shared place so you could leverage. I'll make something cost $100,000 to have one of these viewing experiences, which people aren't going to be buying for a long time in their house.”

    2015-12-18 · a16z Podcast · a16z Podcast: Writing a New Language of Storytelling with Virtual Reality · IDENTIFIED FROM THE TRANSCRIPT · source

  18. “I think it will be very social in the end. I mean, I think not initially. I think the, and look, I think it's one of these things, my own view is the delta between kind of how the images look, there's tumblers of everyone staring and men staring at Oculuses or whatever, you know, joking about how antisocial looks, the delta between how it looks and how it experiences is wider than any other technology, in my view. You experience something completely different than how silly you look, right?”

    2015-12-18 · a16z Podcast · a16z Podcast: Writing a New Language of Storytelling with Virtual Reality · IDENTIFIED FROM THE TRANSCRIPT · source

  19. “But the sense of presence is very, very strong. I felt like it was a very, that's a pretty, it was one of the best. To me, it was as a big leap forward as, you know, and also, by the way, they have full-hand motion basically now with this new thing, Oculus Touch, which made another big leap. In this case, you're grabbing what you're doing is you're in this virtual world of the person and you have these toys all over and you can grab these guns and play ping pong and shoot each other and smash a ball and you're an outer space and shoot the guy and he shrinks and his voice sounds different and you're chatting and you're high fiving and you just it feels like you're there and you're and the hand thing you just lose I mean it's not perfect but it's good enough that your brain is you're there I don't know yeah”

    2015-12-18 · a16z Podcast · a16z Podcast: Writing a New Language of Storytelling with Virtual Reality · IDENTIFIED FROM THE TRANSCRIPT · source

  20. “Okay, so this is a great demo, which, and I think they're talking about it publicly, but it's one of the Oculus demos they've just done, and you're basically interacting in this virtual world with another person who obviously can be like, in this case, it was another room in the building, but they could be just anywhere on the internet. And it's interesting because it's sort of symbolic representation of their face. I don't know how you describe it. And then like their hands.”

    2015-12-18 · a16z Podcast · a16z Podcast: Writing a New Language of Storytelling with Virtual Reality · IDENTIFIED FROM THE TRANSCRIPT · source

  21. “In the dark or sitting in their own living room by themselves having this experience, I think there is great power in virtual reality for the viewer to connect to the person inside of the film, or if we call it a film, and I think that there is also potentially the great power for the audience to connect to others to have a shared collective experience. I don't think it's converted movie theaters. I don't think it's pods. And we're actually working on a number of different ways to accomplish this where You don't want a technological virtual world that you shouldn't need to be to feel like you have to go to a place and drive your car and park in a parking garage and pay $20 and sit in this room and then drive all the way home.”

    2015-12-18 · a16z Podcast · a16z Podcast: Writing a New Language of Storytelling with Virtual Reality · IDENTIFIED FROM THE TRANSCRIPT · source

  22. “Yeah. Okay, so I'm going to answer your question one way and then I'm going to contradict myself. So the first thing is that That you come to, I hear this question a lot, and you come to that thought process by comparing it to cinema, which is a natural thing to do. So we all sat in the darkened theater, and this doesn't work that way. And it doesn't work that way because fundamentally it's taking over the senses that give you that shared experience that you have in the movie theater right now. I think that the first thing to realize is that it is a completely different medium and it's going to have its own set of rules, its own set of pluses and minuses. And people don't talk about books not being a worthwhile valid medium because you can't sit in a room with 100 other people and read them together and have that shared experience. Every medium is different. Okay, now I'll contradict myself. Having said that, I don't want to make a world where everybody is sitting”

    2015-12-18 · a16z Podcast · a16z Podcast: Writing a New Language of Storytelling with Virtual Reality · IDENTIFIED FROM THE TRANSCRIPT · source

  23. “Of the things that we wind up giving up, I guess, if we're putting these glasses on and enjoying a movie or music video, is the kind of shared experience that we have when we go to a movie theater. And it's not just the shared seeing exactly the same thing as people sitting next to you, but also the social experiment of smelling the popcorn and going on at a specific time. Is there an analog to how that may happen almost like in the same common place where people go to what was once a movie theater and now it's a bunch of pods that give you access to the best technology of the day?”

    2015-12-18 · a16z Podcast · a16z Podcast: Writing a New Language of Storytelling with Virtual Reality · IDENTIFIED FROM THE TRANSCRIPT · source

  24. “Which is like a cell phone on a piece of plastic with some lenses or a piece of cardboard and some lenses. And you feel it on your face and you see the pixels and it's not full field of view. You still have that feeling where you can't take a step forward off a cliff that doesn't look anything like a realistic clip.”

    2015-12-18 · a16z Podcast · a16z Podcast: Writing a New Language of Storytelling with Virtual Reality · IDENTIFIED FROM THE TRANSCRIPT · source

  25. “I mean, what's happening there sort of speaks to the question of is this a new medium? And I talk about how this is the last medium. And the reason that is because it is the first medium where the technology actually allows the jump from it being an observable technology to being a human interface where the technology is not observable. And that's because essentially what it's doing is it's mirroring currently it's mirroring two of your senses so closely that you experience it as you're lizard brain experiences the real world. And what's incredible about it is that even in its rawest first iteration form, or not first iteration, but first consumer iteration.”

    2015-12-18 · a16z Podcast · a16z Podcast: Writing a New Language of Storytelling with Virtual Reality · IDENTIFIED FROM THE TRANSCRIPT · source

  26. “You know the Michael Abrish stuff he did at Valve, the studies they did. Did you see this stuff? So they did these studies where people would look down into virtual, like they're standing in a room, obviously, but they look down as if they're seeing a cliff. And they've done it a hundred times. And they know it's not a cliff. And yet they are unable, their legs just buckle. Like they are unable. When you get what they call in the business presence, like this feeling of truly tricking your brain. It happens the computer analogies, it happens sort of a low-level system beneath your conscious brain and you literally cannot, you know, your lizard brain has decided there's a cliff there and it will not let your legs move. Regardless of the fact that you've done that a hundred times and you're trained, like this is one of the really astonishing. And to me at least was one of the really astonishing results sort of how deeply it does sort of trick your”

    2015-12-18 · a16z Podcast · a16z Podcast: Writing a New Language of Storytelling with Virtual Reality · IDENTIFIED FROM THE TRANSCRIPT · source

  27. “Same way that you feel it in the pit of your stomach when you start traveling up in an elevator. It's actually the same thing. So that's a tool. That's 100% a creative tool that we, and it's a tool we've never had in any other medium because I'm actually getting inside of you and tweaking your physical biology and making you feel like something on an emotional standpoint from technology to physiology to emotion that's incredibly exciting.”

    2015-12-18 · a16z Podcast · a16z Podcast: Writing a New Language of Storytelling with Virtual Reality · IDENTIFIED FROM THE TRANSCRIPT · source

  28. “Film editing was a big one, being able to move the camera. So they tell you these things in film school. You need to learn the rules before you can break the rules. And great filmmakers break the rules for creative reasons. And what we've started to do now, and it's early days, but we've started breaking the rules for creative reasons and virtual reality. So there's a film that we have, the film that it's called Evolution Averse, where the train comes out of you. And there's a moment in that where you rise up off the ground. This is a film that I made as a filmmaker. And I can make the camera go from zero to 60 in one frame, and you won't feel a sensation in your body. You'll just see yourself rising. I mean, you'll see yourself now traveling up. And what I did was I built an acceleration into the move at the beginning because I actually want you to feel it in the pit of your stomach when you start traveling up.”

    2015-12-18 · a16z Podcast · a16z Podcast: Writing a New Language of Storytelling with Virtual Reality · IDENTIFIED FROM THE TRANSCRIPT · source

  29. “So, yes, I mean, it took a while to figure that out. Editing was the first big thing where they realized you could cut from a wide shot to a close-up and that you that there was a language to understand there. And people at the beginning of cinema, it was just a bunch of newsreels and they were shooting plays from the back of the theater. They didn't understand what the construction of a feature film was, and we're in the same position now in virtual reality. We don't know it's not going to be about making a movie in virtual reality. It's about figuring out what the equivalent of a movie is, what a movie is to cinema or film, what is the equivalent of that in virtual reality. And that will take years to figure out, but we have to also, if you look, if you just look back at other mediums, they had to figure out the pieces of the language before they figured out what the encapsulated storytelling vessel was.”

    2015-12-18 · a16z Podcast · a16z Podcast: Writing a New Language of Storytelling with Virtual Reality · IDENTIFIED FROM THE TRANSCRIPT · source

  30. “You have to go through four of you. Just for those of us who aren't filmed, like we're all used to now, like, so for example, establishing shot, right? You show the outside of a building and then you... Then you show the scene inside of the building, but that took a long time for filmmakers to understand, right? Isn't it if you go back to the old Charlie Chaplin movie, they show five minutes of people just going in and out of Grand Central Station? And they don't, I mean, or close-ups, or I don't know, you tell me, right? But didn't it take a long time to figure these things out?”

    2015-12-18 · a16z Podcast · a16z Podcast: Writing a New Language of Storytelling with Virtual Reality · IDENTIFIED FROM THE TRANSCRIPT · source

  31. “So, your inner vestibular system doesn't sense constant motion like it does acceleration, deceleration. That's why when you're on a plane, you don't feel like you're flying at 100 miles per hour. So we can do linear is better too than not curving, but we're working with curving and we think there's ways to do that. But what's interesting is, so now we're, so we figured out, okay, that works, that doesn't work. Now what we're working on is how do you break the rule just like a little bit to actually for creative results? So if you look at cinema, you go to film school, what they'll tell you on day one is you have to learn the rule.”

    2015-12-18 · a16z Podcast · a16z Podcast: Writing a New Language of Storytelling with Virtual Reality · IDENTIFIED FROM THE TRANSCRIPT · source

  32. “That can make you nauseous. So, the way the big reason that you get nauseous in virtual reality is Is your brain constantly checking what your eyes are telling you? And what your interval stabular system is telling it. And if they don't match up You get nauseous. The reason that that is because your cavemen and ancestor, when he ate the bad woolly mammoth or the poisonous mushrooms and he saw the world moving like this and his body made him throw up so that he didn't die. He survived. That's your ancestor. So we have that now when you're in virtual reality and the world moves in a way that your physical head is not moving. Get nauseous. So the first best rule of practice is out from Oculus was the camera never moves. So the first thing that we did was move the camera.”

    2015-12-18 · a16z Podcast · a16z Podcast: Writing a New Language of Storytelling with Virtual Reality · IDENTIFIED FROM THE TRANSCRIPT · source

  33. “It's different than when it's on the rectangle because now you're not just a witness to it through a window, you're actually in the bedroom with them. So what does that mean? And can audience become comfortable with that? There's also, I mean, the things that We're seeing don't work There's a lot of things with camera movements and the way that you treat the camera.”

    2015-12-18 · a16z Podcast · a16z Podcast: Writing a New Language of Storytelling with Virtual Reality · IDENTIFIED FROM THE TRANSCRIPT · source

  34. “Contracted it, survived it, and now is immune to it, and is helping the community. Educating the community and helping others in the community because there's a real stigma for orphans of those that have died of Ebola and they're sort of outcasts and she's taking care of them. But they're very transportive. So we see those sort of non-fiction things working incredibly well. That's going to work well in narrative, but narrative is When it's non fiction, you sort of understand as an audience instantly.”

    2015-12-18 · a16z Podcast · a16z Podcast: Writing a New Language of Storytelling with Virtual Reality · IDENTIFIED FROM THE TRANSCRIPT · source

  35. “And showing them these films where we might not find themselves in a Syrian refugee camp, which was the first film that we shot in Jordan. And that one we tell the story of a 12 year old girl named Sidra who's been living there a year and a half. She fled through the desert with her family and ended up in this camp. And then we just did. Another one in Liberia where we tell the story of this woman that survived Ebola.”

    2015-12-18 · a16z Podcast · a16z Podcast: Writing a New Language of Storytelling with Virtual Reality · IDENTIFIED FROM THE TRANSCRIPT · source

  36. “Yeah, so we started really quickly. I got connected with the United Nations and started making virtual reality films with them. We are doing all kinds of things. We're making horror films. We're doing comedies. But I really wanted to do something with a higher purpose right off the bat. So we got with the United Nations and what we're doing is we're making this series of films where we essentially bringing you to a place of people in need somewhere in the world and letting you understand their situation and their daily existence. And we're not just showing it to people. On the streets raising money, which we are doing, but we're also specifically targeting world leaders both in the United Nations and Places like Davos in the World Economic Forum, the people that can actually affect change from the top down.”

    2015-12-18 · a16z Podcast · a16z Podcast: Writing a New Language of Storytelling with Virtual Reality · IDENTIFIED FROM THE TRANSCRIPT · source

  37. “Yeah, so the stuff that seems to work, like the stuff that I see in its kind of raw unmolded form having that spark inside of people when they feel it that goes beyond just the wow factor of like, oh my gosh, it's virtual reality is feeling transported to a place and feeling connected to the people inside of that place that you find yourself in. And there's a real interesting human connection that's happening with the audience and the subject matter and the characters inside of the virtual reality world that you're building. And there's a lot of, and I talk about this in, I did a talk about this whole topic, is like I'm saying virtual reality is like, it is the ultimate empathy machine. You see people feeling resonating with these people in these worlds that you never, ever would see. In five minutes”

    2015-12-18 · a16z Podcast · a16z Podcast: Writing a New Language of Storytelling with Virtual Reality · IDENTIFIED FROM THE TRANSCRIPT · source

  38. “And because if you think about it, you're now in the body of that person and all of these things we built, like people shooting at you, which in the world of rectangles you needed this intensity because you were sitting far away from it. But now once you're inside of it, it's like, whoa, someone's shooting at me. It turns out, at least in my experience, much. Calmer third person or steadier and less violent experiences work a lot better.”

    2015-12-18 · a16z Podcast · a16z Podcast: Writing a New Language of Storytelling with Virtual Reality · IDENTIFIED FROM THE TRANSCRIPT · source

  39. “Yeah. I mean, grammar is a good word because I talk about. I talk about how we're writing this new language of storytelling. In what is a new medium? And I would say at this point we're just figuring out how to sound out words. It's not even grammar at this point.”

    2015-12-18 · a16z Podcast · a16z Podcast: Writing a New Language of Storytelling with Virtual Reality · IDENTIFIED FROM THE TRANSCRIPT · source

  40. “You've talked about, and you've written about and talked about the sort of idea that there's a new grammar to virtual reality and how the default state is belief and not disbelief. Can you talk about that? And maybe some of the lessons you've learned so far. I think we're still figuring out how to make things in VR, but...”

    2015-12-18 · a16z Podcast · a16z Podcast: Writing a New Language of Storytelling with Virtual Reality · IDENTIFIED FROM THE TRANSCRIPT · source