YouSaid · the spoken record
Olivier Bernhard
- lines on the record
- 68
- first
- 2024-07-22
- most recent
- 2024-07-22
- sittings or episodes
- 1
- sources
- podcast
Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections
“You were basically saying if I am accused of doping, that obviously is going to ruin my career and my reputation. And it sounds like you really cared about those things. No, absolutely. You want to fight against this. Because from what I understand, the test was like the amount they found, the trace amount they found in your body was so marginal.”
2024-07-22 · How I Built This with Guy Raz · On athletic shoes: Olivier Bernhard and Caspar Coppetti · IDENTIFIED FROM THE TRANSCRIPT
“Meantime, Olivier, actually, I have a bunch of questions for you, but at one point, I mean, during your career, I think this happened in 1998. You win the Duathlon World Championships, and then you get tested as drug tested, and they find that there's a banned substance in your system like a tiny amount, and you appealed this. This was like, you basically were like, I never used any banned substances. It was probably a naturally occurring thing. But you actually appealed this and won.”
2024-07-22 · How I Built This with Guy Raz · On athletic shoes: Olivier Bernhard and Caspar Coppetti · IDENTIFIED FROM THE TRANSCRIPT
“Wow. So, Olivia, you hire Casper, you put him on retainer, and his job was going to be to negotiate contracts and sponsorship deals on your behalf. That was going to be his primary job, and to get you press coverage.”
2024-07-22 · How I Built This with Guy Raz · On athletic shoes: Olivier Bernhard and Caspar Coppetti · IDENTIFIED FROM THE TRANSCRIPT
“Olivier, what, I mean, you were, let's say, 28, right? 29 when you met Casper. What motivated you to go to this 21 year old kid and say, Hey, be my agent? I mean, he had no experience. Why would you entrust a 21-year-old kid with your career?”
2024-07-22 · How I Built This with Guy Raz · On athletic shoes: Olivier Bernhard and Caspar Coppetti · IDENTIFIED FROM THE TRANSCRIPT
“Tell me how you, I believe you were 21 when you met Olivier, how did you meet him? Because he's a few years older than you, about seven, eight years older than you. He was already an athlete when you met him. How did that happen?”
2024-07-22 · How I Built This with Guy Raz · On athletic shoes: Olivier Bernhard and Caspar Coppetti · IDENTIFIED FROM THE TRANSCRIPT
“What an amazing Experience to have with your dad. I mean, having seen this huge business and then it just collapsed. You're 14. I mean, did it dramatically change your family's lifestyle”
2024-07-22 · How I Built This with Guy Raz · On athletic shoes: Olivier Bernhard and Caspar Coppetti · IDENTIFIED FROM THE TRANSCRIPT
“But I guess when you reached college age, you decided that you didn't want to focus on being a professional athlete. You decided to go into study economics to go into business.”
2024-07-22 · How I Built This with Guy Raz · On athletic shoes: Olivier Bernhard and Caspar Coppetti · IDENTIFIED FROM THE TRANSCRIPT
“And I guess just like Olivia, you were also really into sports. But for you, I think your thing was snowboarding, right? And again, at a pretty elite level, like as a teenager, I read that you were competing in races all over Switzerland and even beyond, right?”
2024-07-22 · How I Built This with Guy Raz · On athletic shoes: Olivier Bernhard and Caspar Coppetti · IDENTIFIED FROM THE TRANSCRIPT
“Right, right. It's obviously about something much bigger. I want to turn to Casper here because I know you've been sitting here quietly. I know you were also born in, I believe, in eastern Switzerland, and maybe not that far from where Olivier was born.”
2024-07-22 · How I Built This with Guy Raz · On athletic shoes: Olivier Bernhard and Caspar Coppetti · IDENTIFIED FROM THE TRANSCRIPT
“Were you able when you really were fully in the world of professional competitions, were you making significant money? At the level you were competing at, can you make enough money to really sustain a decent life?”
2024-07-22 · How I Built This with Guy Raz · On athletic shoes: Olivier Bernhard and Caspar Coppetti · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I mean, you actually went pro. Like you became a professional triathlete and you would go on to win a number of Swiss championships and even world championships in a few races. And I guess you also, you would eventually do that crazy long distance version of the triathlon, the Iron Man. And just remind me, the Iron Man, I think it's a marathon, it's like a two and a half mile swim and a 10-mile bike ride or something, or a 50-mile bike ride.”
2024-07-22 · How I Built This with Guy Raz · On athletic shoes: Olivier Bernhard and Caspar Coppetti · IDENTIFIED FROM THE TRANSCRIPT
“And I guess eventually you would move on to triathlons. And that would become your focus, which we'll talk about. But when you were around 18, there's national service requirements in Switzerland. And I guess you had to do some kind of government service around that time for a year or so. What did you do?”
2024-07-22 · How I Built This with Guy Raz · On athletic shoes: Olivier Bernhard and Caspar Coppetti · IDENTIFIED FROM THE TRANSCRIPT
“Of the souls. The story of An is as improbable as any we've told on this show. Besides having no cash and no experience, the founders started their brand in Switzerland, a country better known for watches, bankers, and chocolate than apparel. But what the founders did have was their complementary skills. Olivier Bernhardt had been a professional triathlete, so he knew something about the mechanics of shoes. Casper Capetti and David Olaman spent a few years at an ad agency, so they knew about marketing and branding. We'll hear from two of those founders, Olivier and Casper, in the show today. They both grew up in Switzerland in the seventies and 80s. Olivier, in a small town in the Alps that was perfect for all types of sports, and the sport he loved the most, it was running.”
2024-07-22 · How I Built This with Guy Raz · On athletic shoes: Olivier Bernhard and Caspar Coppetti · IDENTIFIED FROM THE TRANSCRIPT
“Athletic footwear is massive, the size of the category is somewhere around one hundred fifty billion dollars, and the biggest players are also some of the most successful brands on Earth Nike, Aridas, Puma, New Balance. But in recent years, an upstart brand called On has become the fourth most valuable footwear company in the world. On was only launched in twenty ten, and it was started by three guys with almost no capital and no experience in apparel. At the time, the shoe was developed by a runner for runners, and what made the onshoe stand out and still stand out was its design. They look like no other athletic shoe out there. The original design was inspired by a prototype that was literally a pair of Nikes tricked out with cut tubes of a garden hose that were glued to the bottom”
2024-07-22 · How I Built This with Guy Raz · On athletic shoes: Olivier Bernhard and Caspar Coppetti · IDENTIFIED FROM THE TRANSCRIPT
“Welcome to How I Built This is a show about innovators, entrepreneurs, idealists, and the stories behind the movements they built. Guy Rosen on the show today how a few strips of garden hose inspired a new sneaker called On and how its founders set out to make it the number one running shoe in the world”
2024-07-22 · How I Built This with Guy Raz · On athletic shoes: Olivier Bernhard and Caspar Coppetti · IDENTIFIED FROM THE TRANSCRIPT
“And when you're ready to launch, you offer code built to save 10% off your first purchase of a website or domain. Loans issued by Celtic Bank and serviced by Stripe. All loans subject to credit approval. Hey, really quick before we start the show, we have an announcement about a really exciting new thing we're launching, a newsletter. And like our show, the newsletter is designed to be interesting, informative, inspiring, and most importantly, fun. It's 100% free. And to sign up, just visit guyroz.com. That's G-U-Y-R-A-Z.com. The three of you decide to start this company, but you say, here's the agreement. If one of us has another job, you're out. This is all in.”
2024-07-22 · How I Built This with Guy Raz · On athletic shoes: Olivier Bernhard and Caspar Coppetti · IDENTIFIED FROM THE TRANSCRIPT
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2024-07-22 · How I Built This with Guy Raz · On athletic shoes: Olivier Bernhard and Caspar Coppetti · IDENTIFIED FROM THE TRANSCRIPT
“You know, one of my favorite parts of traveling is getting a feel for a neighborhood, the way locals do. A few summers ago, I was in Rome and stayed in an apartment I booked on Airbnb. It was tucked in a quiet neighborhood just outside the Roman forum. Every morning I'd walk to the corner cafe, grab an espresso, and just watch the world go by outside. I even managed to chat with the owner about the neighborhood he lived in for nearly forty years. And he got me thinking about my own neighborhood. There are incredible hiking trails and great restaurants and, of course, the beach. And when I'm traveling this summer, listing my own place on Airbnb could be a really smart way to let someone else experience the area the way I do, like a local. Listing your home on Airbnb while you're traveling is a great way to make some extra money. You could put the money toward your next trip. Your home might be worth more than you think. Find out how much”
2024-07-22 · How I Built This with Guy Raz · On athletic shoes: Olivier Bernhard and Caspar Coppetti · IDENTIFIED FROM THE TRANSCRIPT