YouSaid · the spoken record

Omer Shai

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65
first
2026-01-31
most recent
2026-01-31
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1
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  1. “I believe since I joined WEX that I never used lifetime value. So I'm using different TEM. I'm using a TROI. It's time to return on investment. It was 2012. We are poor company before IPO and Facebook back then launched, I think they call it a page aid or something like that. And we measure everything. And I remember a conversation that I had with Avishai. And I moved with this new advertised format. I did 5x in one day because I saw the result that I'm seeing from that. So I believe in building the shorted cohorts for me to move as fast as I can to impact the result of the company. And lifetime value, it's much slower than metrics that currently I have. So I have one day cohort, seven-day cohort for It eventually gives me an indication about when my TROI is going to be”

    2026-01-31 · The Twenty Minute VC · 20Growth: How Wix Built a $100M Marketing Machine | Why LTV is BS and Why Time Return On Investment is the Most Important Metric | How to 10x Your Growth: What is the Next Great Channel with Omer Shai, CMO @ Wix · IDENTIFIED FROM THE TRANSCRIPT · source

  2. “I'm not doing the separation. I'm doing activities that the goal is we are calling it TROI. People used to call it use of a lifetime value, right? You remember? I hated this term. Much because how do you know what is the lifetime value? What is the lifetime value? How many years now?”

    2026-01-31 · The Twenty Minute VC · 20Growth: How Wix Built a $100M Marketing Machine | Why LTV is BS and Why Time Return On Investment is the Most Important Metric | How to 10x Your Growth: What is the Next Great Channel with Omer Shai, CMO @ Wix · IDENTIFIED FROM THE TRANSCRIPT · source

  3. “Yeah. Think about all the things that we need to do. Product marketing, community, PR, education. We have a lot of effort to implement based in higher education in universities globally.”

    2026-01-31 · The Twenty Minute VC · 20Growth: How Wix Built a $100M Marketing Machine | Why LTV is BS and Why Time Return On Investment is the Most Important Metric | How to 10x Your Growth: What is the Next Great Channel with Omer Shai, CMO @ Wix · IDENTIFIED FROM THE TRANSCRIPT · source

  4. “Not bad. So I'm above 100 and it was above 100 like a month after we bought base 44. It took me, I think six or seven years in weeks to do what we did in base in like months and a half in two months. It's not just to throw money, it's to invest money smartly. You need to think about the marketing department of base right now, it's more than 50 people.”

    2026-01-31 · The Twenty Minute VC · 20Growth: How Wix Built a $100M Marketing Machine | Why LTV is BS and Why Time Return On Investment is the Most Important Metric | How to 10x Your Growth: What is the Next Great Channel with Omer Shai, CMO @ Wix · IDENTIFIED FROM THE TRANSCRIPT · source

  5. “Super bowl. This is the reason that we decided to go at Wix in the Super Bowl. In terms of base, it was a statement of a new thing that happened in the world, the vibe coding, the democratization of creation in general, of web application, mobile application.”

    2026-01-31 · The Twenty Minute VC · 20Growth: How Wix Built a $100M Marketing Machine | Why LTV is BS and Why Time Return On Investment is the Most Important Metric | How to 10x Your Growth: What is the Next Great Channel with Omer Shai, CMO @ Wix · IDENTIFIED FROM THE TRANSCRIPT · source

  6. “I believe in the balance, okay? So, for example, in the last two years, four weeks, not for base, okay, currently I'm talking about weeks, there are some investment, heavy investment on the brand, on activity that we're doing, a lot of videos with our users on YouTube, social activity, some competitions that we are doing. And we are measuring eventually everything that we are doing. And what we decided this year to allocate some of this money to the Super Bowl commercial. And in our spot this year, the product is going to be in the central. Okay, so we are not going to have celebrity. We are not going to have a lot of hoo-ha special. We are going to have a product and you are going to see how other people using the product. It's almost like a direct response spot that we bought on the super bowl and the reason for that is that we believed that the product was worth being.”

    2026-01-31 · The Twenty Minute VC · 20Growth: How Wix Built a $100M Marketing Machine | Why LTV is BS and Why Time Return On Investment is the Most Important Metric | How to 10x Your Growth: What is the Next Great Channel with Omer Shai, CMO @ Wix · IDENTIFIED FROM THE TRANSCRIPT · source

  7. “There are some balancing, and of course, negotiation, and there are some companies who invest a lot on TVL through the years for them, it's easier. We through the years, there are sometimes that we are on air in TV and there are sometimes that we are not. So it's up to negotiation. But more or less, it was 4.8.”

    2026-01-31 · The Twenty Minute VC · 20Growth: How Wix Built a $100M Marketing Machine | Why LTV is BS and Why Time Return On Investment is the Most Important Metric | How to 10x Your Growth: What is the Next Great Channel with Omer Shai, CMO @ Wix · IDENTIFIED FROM THE TRANSCRIPT · source

  8. “four point eight at eight max when you are buying a super bowl commercial you are paying for the airtime of during the super bowl an addition of maxpends that you need to invest during a year on the network that have the right for the super bowl”

    2026-01-31 · The Twenty Minute VC · 20Growth: How Wix Built a $100M Marketing Machine | Why LTV is BS and Why Time Return On Investment is the Most Important Metric | How to 10x Your Growth: What is the Next Great Channel with Omer Shai, CMO @ Wix · IDENTIFIED FROM THE TRANSCRIPT · source

  9. “do so we don't need to invest at the marketing activity that we're doing and marketing is investment and not as a spend and eventually you would like to see the return on your investment and for us return on investment is users who are coming to our side users who are using the product and eventually convert and tell in others how amazing our product are”

    2026-01-31 · The Twenty Minute VC · 20Growth: How Wix Built a $100M Marketing Machine | Why LTV is BS and Why Time Return On Investment is the Most Important Metric | How to 10x Your Growth: What is the Next Great Channel with Omer Shai, CMO @ Wix · IDENTIFIED FROM THE TRANSCRIPT · source

  10. “Yeah, so definitely you can see impact on the spike at the day of the spot, but you need to be smarter in the way you measure. I believe that there were tons of opportunities at the two weeks before the game day to do a lot of marketing activities around the creative, around the PR, around the 62nd, the 30 seconds what kind of activities you allow to do around the spot. So eventually the way again that I believe in brand and the balance between brand and acquisition, that sometime and it's okay that it's not today, it's okay that it's not tomorrow, eventually I would like to see spike in the traffic to our site. That means that if we don't see people coming or relevant users, okay, I will add the word relevant relevant audiences who are coming to a site. If we didn't”

    2026-01-31 · The Twenty Minute VC · 20Growth: How Wix Built a $100M Marketing Machine | Why LTV is BS and Why Time Return On Investment is the Most Important Metric | How to 10x Your Growth: What is the Next Great Channel with Omer Shai, CMO @ Wix · IDENTIFIED FROM THE TRANSCRIPT · source

  11. “buying premiums in order that we won't listen to commercial on Super Bowl we are talking about the commercial and you know I'm a huge sports fan and I'm a huge NFL It's not only sports, NFL and Super Bowl particular is like a celebration, especially in the US, but it became more and more famous globally. And just to be part of that is to be there. And I keep saying about it, you know, product is the main companies. We are nothing without product. But to trust a product, to trust what our users are doing and to be in the Super Bowl is a message”

    2026-01-31 · The Twenty Minute VC · 20Growth: How Wix Built a $100M Marketing Machine | Why LTV is BS and Why Time Return On Investment is the Most Important Metric | How to 10x Your Growth: What is the Next Great Channel with Omer Shai, CMO @ Wix · IDENTIFIED FROM THE TRANSCRIPT · source

  12. “The way that I'm thinking on brand activities is that it's not an empty, okay, it's not only brand. And when I'm doing acquisition, I'm not doing just acquisition marketing. So when I'm doing brand marketing, I'm thinking the balance between brand and acquisition. And when I'm doing acquisition, I'm thinking about the balance between acquisition and brand. And the beauty about Super Bowl, I'm saying it a lot of time that in the day after the Oscar, everyone are talking about who dress what. And the only day that people are focusing on commercials is around the Super Bowl. And the day after, people are keep talking about what was the ad of who and all the years we will keep thinking about technology and how to”

    2026-01-31 · The Twenty Minute VC · 20Growth: How Wix Built a $100M Marketing Machine | Why LTV is BS and Why Time Return On Investment is the Most Important Metric | How to 10x Your Growth: What is the Next Great Channel with Omer Shai, CMO @ Wix · IDENTIFIED FROM THE TRANSCRIPT · source

  13. “10 years actually, it was the TV and radio. And on July 2nd, I sent him a message that I would like to buy a spot for base 44 and how much it's going to cost me. So it took me, let's say, 12 days. I was a bit slow to sell some amazing indication from community the product how they're using the product the intent user behavior the acquisition that we can have and we went and purchased the spot that we are just announcing”

    2026-01-31 · The Twenty Minute VC · 20Growth: How Wix Built a $100M Marketing Machine | Why LTV is BS and Why Time Return On Investment is the Most Important Metric | How to 10x Your Growth: What is the Next Great Channel with Omer Shai, CMO @ Wix · IDENTIFIED FROM THE TRANSCRIPT · source

  14. “then use it that we are going to do two super bowl spots this year. One is for weeks and this is going to be the sixth one that we are doing for the amazing company that I'm part of it in the last 18 years. In addition to that, we are going to have Super Bowl Spot for base 44 as well. I think that we are the youngest company ever that going to have Super Bowl commercial. Another interesting story to tell is the timeline of the decision to go and to purchase the spot. We announced that we are buying base 44 around mid-June 2025. Record message that I sent on WhatsApp to a friend of mine, Mark Zaminer, who is buying the Super Bowl spot for me in the last year.”

    2026-01-31 · The Twenty Minute VC · 20Growth: How Wix Built a $100M Marketing Machine | Why LTV is BS and Why Time Return On Investment is the Most Important Metric | How to 10x Your Growth: What is the Next Great Channel with Omer Shai, CMO @ Wix · IDENTIFIED FROM THE TRANSCRIPT · source

  15. “Marketing is investment. I never use lifetime value. When you're doing 10 things, you can be amazingly well in three things. Another three you are going to be okay. And in four, you're going to fail. We need to go back to the root of bringing people with zero knowledge about marketing. I paid half a million dollars for the voiceover. It was fucking stupid idea that I had.”

    2026-01-31 · The Twenty Minute VC · 20Growth: How Wix Built a $100M Marketing Machine | Why LTV is BS and Why Time Return On Investment is the Most Important Metric | How to 10x Your Growth: What is the Next Great Channel with Omer Shai, CMO @ Wix · IDENTIFIED FROM THE TRANSCRIPT · source