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Paige Mycoskie

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2024-01-01
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2024-01-01
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  1. I think that it's really the hard work. I mean, me and my team of people have really done the manual labor, you know. Like I didn't do all the things that people do when they have a huge investment allowance. And we did it ourselves. We figured it out ourselves. We made mistakes. We fixed them fast. And I'm a big believer in not spending a lot of money to hire these big people to come in and like blow up your brand with marketing and influencers and all this stuff because there's not hard work in that. There's just not. And then you don't feel like you really did it. So it just, the feeling of satisfaction I have inside is deeper than just seeing the money that we're bringing in.

    2024-01-01 · How I Built This with Guy Raz · Aviator Nation: Paige Mycoskie · IDENTIFIED FROM THE TRANSCRIPT

  2. I mean, the thing is, I've had a lot of offers for hundreds of millions of dollars, but I do believe that if somebody comes in and tries to make my company 10 times the size that it is now, that it won't be a good thing for the brand. I think that at the price point and the customer and what I'm doing, it can't be a brand for everyone. I just feel like why rock the boat? You know, like I don't need more money. Thankfully, like I didn't take on any debt. I was really good to pay back everything. And so I don't want to bring on somebody that I just have to answer to just for a lot of money. It's not worth it to me to have an extra 500, 600 million in the bank so then I have to report to like a group of people.

    2024-01-01 · How I Built This with Guy Raz · Aviator Nation: Paige Mycoskie · IDENTIFIED FROM THE TRANSCRIPT

  3. Sure. The thing is, what I have done over the years is I have built a small team of people that has worked very, very closely with me for like 10 plus years. And they know me so well that it's like a super efficient way of making decisions. So they're able to almost read my mind and bring me like the top three choices. But out of the 20 decisions that I make a day, let's say, you know, on approvals, there's still one or two like pivotal things that I catch that's being done wrong. And sure, there are certain things that I let go of, but I also have this belief that like you really need to keep your eye on things when you're in a period of major growth, which we are still in.

    2024-01-01 · How I Built This with Guy Raz · Aviator Nation: Paige Mycoskie · IDENTIFIED FROM THE TRANSCRIPT

  4. I kind of attribute this my strategy to my personality, which is basically that I literally want something different every month. I'm all over the place. I really just constantly have ideas for new design ideas and stuff like that. And even though a lot of the product that we still sell obviously is the core product, basically drop a new collection almost every week because for me, I mean, I'm bored. Like I don't necessarily wear the stripes that often. I wear them every once in a while, but like right now I'm wearing a full Tiger sweatsuit. Like I like the kind of crazy stuff personally. And I think that that's the only way.

    2024-01-01 · How I Built This with Guy Raz · Aviator Nation: Paige Mycoskie · IDENTIFIED FROM THE TRANSCRIPT

  5. Yeah, so, you know, I mean, I'm all about like letting the stores kind of just post and whatever. But I mean, we don't really have a huge social following either. I think we have less than 300,000 followers.

    2024-01-01 · How I Built This with Guy Raz · Aviator Nation: Paige Mycoskie · IDENTIFIED FROM THE TRANSCRIPT

  6. Well, you know, I think that a big part of it, honestly, is this email that I sent out. Because if you think about it, a million and a half is a lot. You know, that's a lot of product to basically go into the hands of all these people that then are just talking to people on Zoom calls and stuff. And then they all see the clothes.

    2024-01-01 · How I Built This with Guy Raz · Aviator Nation: Paige Mycoskie · IDENTIFIED FROM THE TRANSCRIPT

  7. What happened was, like, I remember having like two or three days to basically close everything. And I'm going to have this huge overhead. And I was like, from now through the weekend, or it might have been 24 hours or something. I think it was 24 hours or something like that. I was like, I want to put on email that says everything that we sell is going to go toward paying the employees during shutdown because I need a lot of money to carry us through however long this is going to be. I was like, I don't know what else to do. So we sent out an email. I stayed up all night. Like I looked at like orders I had for Bloomingdells that I knew were going to get canceled and I put that stuff on the website. And at that time we were doing, I think, around $30,000 online a day or something. And I put out that email and in 24 hours we did like over a million dollars. Wow.

    2024-01-01 · How I Built This with Guy Raz · Aviator Nation: Paige Mycoskie · IDENTIFIED FROM THE TRANSCRIPT

  8. And in 2018, at that point, I had, I think, eight stores. In 2019, I decided that was going to be my year of like just focused on opening stores. Like I literally spent my entire year on the road and I opened a new store every two months. Like I opened five stores in 2019.

    2024-01-01 · How I Built This with Guy Raz · Aviator Nation: Paige Mycoskie · IDENTIFIED FROM THE TRANSCRIPT

  9. Yeah, so it was really about opening the brick and mortar stores. I thought having the stores was kind of like a billboard. You know, I'm like, if I have stores in these prime spots, then that is going to naturally get the customer. And then later on, I can grow the online business. But first, for somebody to pay the price point that I was demanding, they would have to feel the product and try it on because it really is. It's a product that a lot of the value of it is the comfort level. But if the product's good, then the marketing, in my opinion, was just going to kind of take care of itself by like the word of mouth.

    2024-01-01 · How I Built This with Guy Raz · Aviator Nation: Paige Mycoskie · IDENTIFIED FROM THE TRANSCRIPT

  10. You can't turn it back, you know, like you can't say, Oh, that color is not exactly the color I want. I mean, and I'll tell you, every single week I make changes in what's going on in my factory because there's things that have to be adjusted all the time. I mean, every lot of fabric shrinks a little bit differently. And, you know, sometimes I'm like, oh, this collection is not selling as fast as I want it to. So don't make any more of those. Like literally stop the machines. I mean, we just stopped a whole collection we were doing for this music festival happening in Egypt because of what's happening in Israel. Like we literally were able to stop it. So it's that. It's like I have the ability to pivot so quickly, which ultimately I think makes me a better brand and a better company.

    2024-01-01 · How I Built This with Guy Raz · Aviator Nation: Paige Mycoskie · IDENTIFIED FROM THE TRANSCRIPT

  11. I mean, the thing is, I'm like, look, I've already established this brand at this price. People are buying the product for this price. They're already giving me the money that I need to make it here because I'm not going to lower my prices if I take it overseas. I mean, I've already established the price. And so it's just going to be more money in my pocket. And I don't need that money because I have the money I need to run the business. I'm not trying to open 100 stores. I love doing this slow. And I'm like, so why would I change it? And really, like I have done research and I have friends that make stuff in overseas and even my brother made his shoes overseas. And he told me and others have told me like it gets really complicated. I mean, if something is made overseas and it arrives.

    2024-01-01 · How I Built This with Guy Raz · Aviator Nation: Paige Mycoskie · IDENTIFIED FROM THE TRANSCRIPT

  12. No, I never did. And the reason is, I mean, there's a few reasons, but I truly love that this is an American-made product. I've always been excited about the factory experience. I mean, when I was working closely with the small factory and I was becoming friends with those people making the clothes, I think I just felt so connected to all those people that I just never imagined like taking the work away from them

    2024-01-01 · How I Built This with Guy Raz · Aviator Nation: Paige Mycoskie · IDENTIFIED FROM THE TRANSCRIPT

  13. And I realized that it was my responsibility that the garments were made fairly and the people were getting paid properly because if you hire a factory to make clothes in LA and those employees for that factory are not getting paid properly and are not getting workmen's comp and all the things, it is my liability, even though it's not my factory, because I'm the one that is selling the garments. And so I just said, you know what? I'm going to like hire my own people and I'm going to make sure that it's all done perfectly.

    2024-01-01 · How I Built This with Guy Raz · Aviator Nation: Paige Mycoskie · IDENTIFIED FROM THE TRANSCRIPT

  14. So at that point, I think I still had the credit line with the bank. I probably leaned on that credit line at that point. And so that's how I was able to then basically what I did is I bought out a factory that was doing work for me. I bought all the machines. I took over the employees and I hired the guy that was running the factory to work for me.

    2024-01-01 · How I Built This with Guy Raz · Aviator Nation: Paige Mycoskie · IDENTIFIED FROM THE TRANSCRIPT

  15. It's humiliating. And I have this team of people around me that I've been preaching to, like, hey, positive, positive, yet I'm like in shambles internally, but I have to put on my happy face as a boss and like pretend like everything's okay. Because the last thing I want is the whole company to think, oh my God, she just gave all this money to these people that disappeared. And what's going to happen with all these orders we have on these products that these people were supposed to be making? That was the moment that I decided I was going to have my own factory because I needed to control everything.

    2024-01-01 · How I Built This with Guy Raz · Aviator Nation: Paige Mycoskie · IDENTIFIED FROM THE TRANSCRIPT

  16. And they filed bankruptcy and pretty much disappeared. And they had all my designs and they had all my samples and they had all this, I mean, it was like, whoa. You know, I think that maybe coming out of small town Texas, whatever, maybe I was naive or something. I don't know. Like I was not expecting it at all. And it was a huge chunk of money. It made me just immediately harden. Like I went from really kind of trusting everybody to then being like, I don't trust anybody because I didn't want to tell anybody. And that's another thing, you know?

    2024-01-01 · How I Built This with Guy Raz · Aviator Nation: Paige Mycoskie · IDENTIFIED FROM THE TRANSCRIPT

  17. Yeah, so I basically at a trade show and this couple, this man and wife came to me and they were like, we want to help you manage your production. They kind of said, look, we're going to manage all of your vendors, all your relationships with the people that are helping put the garments together and you're just going to pay us a flat fee per garment and we're going to pay all of them. And I mean, it sounded like a great deal, you know. And so I hired these people and I gave them a big deposit on the production that was about to be made. And they disappeared with all of my money.

    2024-01-01 · How I Built This with Guy Raz · Aviator Nation: Paige Mycoskie · IDENTIFIED FROM THE TRANSCRIPT

  18. Yeah, absolutely. I mean, I think that that period of time before I had to let everybody go, I think that I was really caught up in the business and other things. And I wasn't paying close enough attention to the type of person I was hiring. But like I started getting super involved with actually doing every single interview myself. And even until literally until about two years ago, I used to approve every single hire, even the retail level. So I personally, I think what makes me a little bit of a different boss is that I have literally done every single job in the company. And, you know, so I have an understanding of their struggles and what they're going through, whether it's the sowers. You know, I mean, the sowers, the print shop, all of the die house, you know, like, so if I can speak the language of the employee, then I think that makes me a better leader.

    2024-01-01 · How I Built This with Guy Raz · Aviator Nation: Paige Mycoskie · IDENTIFIED FROM THE TRANSCRIPT

  19. I just didn't know how else to deal with all the drama, like, I couldn't tell who was telling the truth and whatever. I decided at that point that I was going to be extremely strict with who I hired. I was going to make sure that I checked at least three or four references and I had certain ways of trying to figure out the most positive people. I was like, I only want people working for me that are literally the most positive people that you can imagine.

    2024-01-01 · How I Built This with Guy Raz · Aviator Nation: Paige Mycoskie · IDENTIFIED FROM THE TRANSCRIPT

  20. Yeah, so basically after my team got bigger and having the four stores in the LA area and quite a few retail employees, it actually started to get complicated and there was some drama involved. And it was quickly becoming something that was not fun when it came to managing the people. I started to find out, oh, like this person doesn't want to be scheduled to work in Malibu because they're not getting along with the person that works there. And then I found out, well, so-and-so actually was like sleeping with this other employee. I mean, every other minute there was another dramatic thing happening and it was all based on the employees. So I ended up doing, like you said, this kind of mass firing. All the retail employees and I literally let everyone go.

    2024-01-01 · How I Built This with Guy Raz · Aviator Nation: Paige Mycoskie · IDENTIFIED FROM THE TRANSCRIPT

  21. And also, I'm very, very good at taking care of stuff. And I don't bother the landlord. I try to repair things on my own. But, you know, after I build a couple stores and I've created this buzz, I mean, when I opened Abbott Kinney, my first store, I think like literally a few months after I opened Abbott Kinney like started to explode. You know, the New York Times did this big story about the aviator nation store and Abbott Kinney becoming a new hotspot. And then more stores started to open. And so ultimately the landlord of my store, of course, you know, in his mind, he's just seeing, wow, now my building is becoming more valuable because Paige is like created this thing that's like a fashion place now. And so obviously, you know, my rent went up and I was happy to pay it because our sales went up. And so then I was able to get landlords to take me on and charge me much less rent just because they thought my store would be.

    2024-01-01 · How I Built This with Guy Raz · Aviator Nation: Paige Mycoskie · IDENTIFIED FROM THE TRANSCRIPT

  22. The thing is for me in the beginning, you know, I knew that I didn't want to take a lot of risk. But I was willing to reward my landlord if I did well. So I would always negotiate where I would have several months of free rent so that I could have no expense on actually building out the store. And then I would make sure that I got the store built in half that time so then I could have the store open making money before rent was actually due. So that was one thing. I also like to give myself an out like in the first year if it's not going well, like I can walk away. And then basically sharp rent escalations that like made sense, you know, to get the landlord to where they wanted to be, but only when I knew that I was making good enough money

    2024-01-01 · How I Built This with Guy Raz · Aviator Nation: Paige Mycoskie · IDENTIFIED FROM THE TRANSCRIPT

  23. Yes, pure, yes. So cash flow, I was a very, very hard negotiator with my landlords. I basically talk them into starting me at hardly any rent with a sharp escalation of rent. Like I've now negotiated with some of the largest property owners in the country and they've told me actually like This one guy that actually owns all the retail in the Wynn Hotel told me I was the hardest negotiator he's ever met. And he owns, I think.

    2024-01-01 · How I Built This with Guy Raz · Aviator Nation: Paige Mycoskie · IDENTIFIED FROM THE TRANSCRIPT

  24. Yeah, I mean, one of the big things with me is just realizing it was honestly this like awakening of like, okay, this isn't just about clothes. This is about building a place. And I remember going to my grand opening, and I showed up, and it was a line down the block of people waiting to come in. And the way it made me feel was so much different than just getting a big order. It was like a high. I was just like, this is amazing.

    2024-01-01 · How I Built This with Guy Raz · Aviator Nation: Paige Mycoskie · IDENTIFIED FROM THE TRANSCRIPT

  25. I put my own personal belongings up on the walls. I mean, I took my record collection and I hammered it up on the walls. I took my skateboard collection and I put it up on the wall. And all the furniture was vintage furniture that I found at like thrift stores and stuff. That's kind of how our aesthetic of our stores was developed.

    2024-01-01 · How I Built This with Guy Raz · Aviator Nation: Paige Mycoskie · IDENTIFIED FROM THE TRANSCRIPT

  26. Yes. But again, like, you know, as far as financing the store, it's actually crazy because, I mean, I pretty much built the store myself. I mean, I had my parents help me a little bit, like as far as my dad helped me hang things on the walls. My mom was helping me paint the walls. I had a couple other friends that would come in and help paint. But I built that first Abbott Kinney store for like nothing.

    2024-01-01 · How I Built This with Guy Raz · Aviator Nation: Paige Mycoskie · IDENTIFIED FROM THE TRANSCRIPT

  27. I was looking around for office space. And I remember talking to my brother about it too and just being like, office space is so expensive. And he was like, well, you should try to sell the clothes and have an office in the same building. Like it was definitely his idea for me to have a retail store. So I started looking around on Abbott Kinney because that was like my favorite street. And the building that I found that we still have today. So that was the first store. I really did not have big dreams of having a bunch of retail stores. It was kind of like I needed to sell the clothes out of the front to pay for the office in the back.

    2024-01-01 · How I Built This with Guy Raz · Aviator Nation: Paige Mycoskie · IDENTIFIED FROM THE TRANSCRIPT

  28. And I think they gave me a credit line. I want to say it was like $30,000 or something like that. So then I start thinking, okay, terms and stuff like that because it was a whole project of figuring out how to get the garments made on this like tiny little budget. Meanwhile, pay for my living and read and, you know, whatever else. So Reid and I were working in my apartment, but like, you know, working out of your apartment, you start to think, okay, I couldn't really do it out of my bedroom after a while.

    2024-01-01 · How I Built This with Guy Raz · Aviator Nation: Paige Mycoskie · IDENTIFIED FROM THE TRANSCRIPT

  29. And we go to this trade show and we set it all up, and we literally, every other booth, it was just really simple, like basic stuff that people were selling. Because I remember walking around just being like, wow, like everything just seems so boring. And then my booth looked like a California explosion of color. It was just, it stood out so much. No one could walk by the booth without stopping. So it became this like flood of people. And we were riding orders faster than like we knew what to do. And like, and that night, we got to the hotel room and we had this huge stack of orders. Had sold $150,000 worth of clothes. And that was when it just really became a legit brand.

    2024-01-01 · How I Built This with Guy Raz · Aviator Nation: Paige Mycoskie · IDENTIFIED FROM THE TRANSCRIPT

  30. Yeah, to get into one of these fancy trade shows, it costs $5,000 for a booth. So since I had just made the money on the street fair, I was like, I'm going to put all this money into doing the trade show. And I asked my friend Reed Thompson, who was just a buddy of mine, not an employee. And I said, hey, will you go out to this trade show in Las Vegas? and help me set up a booth and see if I get any orders.

    2024-01-01 · How I Built This with Guy Raz · Aviator Nation: Paige Mycoskie · IDENTIFIED FROM THE TRANSCRIPT

  31. Yes, at that time, it was like a hippie hotspot. Like it was flower shops and coffee shops and like little vintage stores and whatever. And they had the street festival. So I spent $500. I bought a booth at the street festival. And I sewed up as much as I could I ended up making, I think, 85, $8,600 in one day selling clothes at that street festival.

    2024-01-01 · How I Built This with Guy Raz · Aviator Nation: Paige Mycoskie · IDENTIFIED FROM THE TRANSCRIPT

  32. Yeah, so I actually did end up selling to ZJ Boardinghouse also. I went back to them. And then the Abbott Kinney Street Festival was coming up. And I decided that I was going to do that. And it would be fun to sell basically right down the street in my neighborhood and have a little street fair and make some extra money.

    2024-01-01 · How I Built This with Guy Raz · Aviator Nation: Paige Mycoskie · IDENTIFIED FROM THE TRANSCRIPT

  33. Yeah, so it was really interesting because I talk them into letting me train their people to do what I was doing, which was really kind of unique ways of doing things with some of these early garments, like the way that I would sew the stripes together with the zigzag stitch. And so I literally sat down with their sewers and taught them to do it exactly how I was doing it. To make it look imperfect because that was part of the beauty of it. It didn't need to be perfect, you know, and they were trained to do things perfect. And I was like, no, no, no, no, no. Every stripe can be a little bit different. That's what we want.

    2024-01-01 · How I Built This with Guy Raz · Aviator Nation: Paige Mycoskie · IDENTIFIED FROM THE TRANSCRIPT

  34. Yeah, exactly. And that was what people were making is just real simple, basic t-shirts. Like they had no, I mean, even the single needle machines to sew the fabric on top of the fabric was not even something that they had. So it was a little bit scary because I was clearly making something that was way more complicated than all these other people were making. And I really needed to figure out how to do it. And so finally, I fell in a factory that was like an embroidery house that did applique work with embroidery. And basically it was a detail shop. It was a very small factory and they did a lot of detail work.

    2024-01-01 · How I Built This with Guy Raz · Aviator Nation: Paige Mycoskie · IDENTIFIED FROM THE TRANSCRIPT

  35. Yes. And then, you know, a few months in, I was like, I need to start trying to figure out how to do this in bulk. And that was when I kind of started to go downtown and find materials and bigger quantities and stuff like that.

    2024-01-01 · How I Built This with Guy Raz · Aviator Nation: Paige Mycoskie · IDENTIFIED FROM THE TRANSCRIPT

  36. And she was like, How soon can you get it to me? And I said, I'll do the best I can. I'll start sewing right now and I'll get you shipments as soon as I'm done with like a stack of clothes. I'll bring them over. And I was just bringing over clothes like every week of however many I could make. And there was a waiting list. People like literally had a waiting list. Yeah.

    2024-01-01 · How I Built This with Guy Raz · Aviator Nation: Paige Mycoskie · IDENTIFIED FROM THE TRANSCRIPT

  37. They paid me the moment I walked in. So I essentially dropped off the order at Fred Siegel, got my check, dropped off an order at Planet Blue, got my check. I went to Wells Fargo. I paid off my loan and I called my dad and told him I was profitable, which was pretty dope. And now let's wait and see if it sells. And so I dropped it off, I think, on like a Friday or something. And I got a call on Monday. And the girl was like, Paige, we sold out. We need to reorder. Like everything is gone. And I like, it was the coolest feeling ever. But at the same time, I had so much fear of like, how can I get a reorder going so fast that took me so long to make all that. And so, but it was amazing because it was basically the moment of truth for me that this wasn't just a small thing. Like they literally sold over 100 garments in a weekend. And that's a lot of money to make in a weekend.

    2024-01-01 · How I Built This with Guy Raz · Aviator Nation: Paige Mycoskie · IDENTIFIED FROM THE TRANSCRIPT

  38. Yeah, at that point, I was buying white fabric and dyeing it. And what's funny is so I made all the garments for the order and I had COD on the order

    2024-01-01 · How I Built This with Guy Raz · Aviator Nation: Paige Mycoskie · IDENTIFIED FROM THE TRANSCRIPT

  39. Oh, yeah. It was the funniest thing ever. I mean, I would be boiling the dye on the stove while my mom's like making dinner on the stove. And then I had like a hose out of my bathroom window because I was like, I had the whole screen printing thing set up. Like, I mean, it was like a little factory, my whole apartment.

    2024-01-01 · How I Built This with Guy Raz · Aviator Nation: Paige Mycoskie · IDENTIFIED FROM THE TRANSCRIPT

  40. Yes, I did it all by myself. I did actually have my mom helping me. Like she would cut stripes for me and she would also help me make the labels and the tags and stuff

    2024-01-01 · How I Built This with Guy Raz · Aviator Nation: Paige Mycoskie · IDENTIFIED FROM THE TRANSCRIPT

  41. So then at that moment, I actually called my brother and I was like, I now have an order from Fred Siegel on Planet Blue, the two best orders in LA. And he was like, okay, well, don't sell anymore because you can't not deliver on time or you're going to be screwed. And he was like, you have to make all this stuff. And I'm like, okay. So I kind of added up what it was going to cost. And I went to Wells Fargo and they gave me a loan for $8,000. And boom, that was it. That was the money that I used to make the stuff.

    2024-01-01 · How I Built This with Guy Raz · Aviator Nation: Paige Mycoskie · IDENTIFIED FROM THE TRANSCRIPT

  42. Yeah. And actually after I left Fred Siegel, I ended up on the way home stopping at the store Planet Blue. This was another kind of really hot store in Venice. And I remember thinking, you know, I'm just going to try for one more. And so I went in there and I was like, hey guys, I said, is the buyer around? And it ended up being the buyer, this guy that I asked happened to be there. And I said, look, I live literally across the street. I just made these clothes. I just sold to Fred Siegel like 10 minutes ago. Nobody else is going to have this, but I think your store is really good. I would love for you to also have it. And so when I brought it in, he loved it. And he was actually a men's buyer. And she and the Fred Siegel girl was a woman's buyer. And I told him it was Unisex. It doesn't matter. It's sweats. It's t-shirts. And so he bought all of it for men's, like in bigger sizes.

    2024-01-01 · How I Built This with Guy Raz · Aviator Nation: Paige Mycoskie · IDENTIFIED FROM THE TRANSCRIPT

  43. To price yourself high than too low because there's always going to be like unexpected cost and stuff like that. He's like, just go in there with the prices and see what happens. And she didn't even bat an eye at the prices.

    2024-01-01 · How I Built This with Guy Raz · Aviator Nation: Paige Mycoskie · IDENTIFIED FROM THE TRANSCRIPT

  44. Right. So that was interesting. And I actually credit my brother to this. I called my brother when I was working on the collection and I said, I need to figure out prices on this stuff. And he said, well, what does it cost to make it? And I said, well, it's kind of hard to figure out because I'm like making it myself. And so he said, okay, well, you need to figure out what you value your time at and how much time it takes to make the garment and your cost and materials. He's like, and then you have to add like a little bit of margin because, you know, like if this is going to be your life page, you need to be able to like survive. So I actually timed myself making certain elements of the garment. And then I remember telling my brother, I'm like, look, it adds up to a lot. Like I've got to sell, you know, this t-shirt for like $65. And I've got to sell this hoodie for like $100 or whatever. And he's like, it's better.

    2024-01-01 · How I Built This with Guy Raz · Aviator Nation: Paige Mycoskie · IDENTIFIED FROM THE TRANSCRIPT

  45. Well, I think it was, you know, the same thing that appealed to the random people that were like stopping me on the street. I think that it really stood out. It was very bright colors in a certain combination that for whatever reason, people gravitated to. And it had a handmade look to it. It was just very, very bold. The beginning garments were literally like just tons of stripes and tons of color. And I think it was just like, wow, what is that? And so I think that maybe she thought, oh, it'll draw people into the store because it's so colorful or something like that.

    2024-01-01 · How I Built This with Guy Raz · Aviator Nation: Paige Mycoskie · IDENTIFIED FROM THE TRANSCRIPT

  46. And so she wrote an order, a big order, and I think it added up to about $8,000. And I had my first order. And she was like, so Wendy, deliver it? And it was funny because, of course, I have no real hardcore experience. Like I didn't know. I mean, I knew I had to make all the stuff myself. So I quickly in my head adding up how many garments it is. Like I said, I can deliver in three months.

    2024-01-01 · How I Built This with Guy Raz · Aviator Nation: Paige Mycoskie · IDENTIFIED FROM THE TRANSCRIPT

  47. Yeah, I was just like, what? And I'm like, tomorrow. And she was like, okay. And so I went back the next day. I had my rolling rack and I put all my clothes on there and I rolled them into Fred Siegel. And of course, I'm wearing the clothes. And the buyer looked at the rack and she wanted all of it. She wanted everything.

    2024-01-01 · How I Built This with Guy Raz · Aviator Nation: Paige Mycoskie · IDENTIFIED FROM THE TRANSCRIPT

  48. And I said, okay, well, can I just leave this behind for her? And it was the photos that I took of the clothes. And so she's like, okay, sure, I'll give it to her. And so I left the stuff behind and I got in my car. And before I even left the parking lot, my phone rang. And it was like the girl from inside and she's like, Paige. And how soon can you meet? She wants to meet you

    2024-01-01 · How I Built This with Guy Raz · Aviator Nation: Paige Mycoskie · IDENTIFIED FROM THE TRANSCRIPT

  49. So it's like the calling people thing just doesn't work. And I kind of knew that from working at the surf shop because when people would call, I mean, it was just like leave a message. Like the buyer never really got back to most of the people calling. But I've seen people walk in off the street from working in the surf shop and being like, hey, can I get a meeting? And sometimes you can. So I first set up a tripod in my apartment and I took photos of myself wearing all the clothes. And I printed out paper like a little pamphlet of myself wearing all the clothes. And so my theory was to go into Fred Siegel and basically be wearing the clothes. And I just walked in and I was like, hey, is the buyer here? And the girl at the counter I remember just kind of laughed at me. You know, I mean, the thing is, it was such a high-profile store that I think she thought I was nuts, you know, like nobody walks in off the street to Fred Siegel and gets a meeting. And she's like, no, you know, the buyer's not here.

    2024-01-01 · How I Built This with Guy Raz · Aviator Nation: Paige Mycoskie · IDENTIFIED FROM THE TRANSCRIPT

  50. The very same night I was messing around with what I should do with the logo, and I put the A in the N together and I realized that that was really cool. And then the lines that are in the A were meant to represent the sunset.

    2024-01-01 · How I Built This with Guy Raz · Aviator Nation: Paige Mycoskie · IDENTIFIED FROM THE TRANSCRIPT