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Pali Bhat

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2023-03-07
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2023-03-07
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  1. Had flags, you had the Ukrainian flag, you had like flags of different countries, you had art. It was just magic that was created by the communities working together. And a big part of that and why that's enabled is because of this content moderation that you're talking about. And with Reddit, it's scaled, it's decentralized, and it's done by the community. And I think that's the really truly differentiated part of Reddit that people don't often understand. you got to the heart of it.

    2023-03-07 · Decoder with Nilay Patel · How Reddit is getting simpler — and dealing with TikTok, with chief product officer Pali Bhat · IDENTIFIED FROM THE TRANSCRIPT

  2. It's certainly a foundational pillar of why Reddit has scaled to the level it has, but still managed to create that authentic experience. I'll give you the classic example, right? We launched this little thing on April 1st of last year called Our Place, which was any user could go in and simply place a tile. And we're building this canvas, if you will. And we had just opened up a canvas and they could like place a tile and you can only place one tile. So the only way you create something meaningful is by working together with your community. Any other place on the internet, that would have been spammed and you would have had something that wasn't really worth looking at. At Reddit with our place, you actually had this incredible creation.

    2023-03-07 · Decoder with Nilay Patel · How Reddit is getting simpler — and dealing with TikTok, with chief product officer Pali Bhat · IDENTIFIED FROM THE TRANSCRIPT

  3. In a very core way, users determining what aspects of conversations or what comments rise to the top or what posts rise to the top is one of the acts of democratizing creation, which I think Reddit has done really well.

    2023-03-07 · Decoder with Nilay Patel · How Reddit is getting simpler — and dealing with TikTok, with chief product officer Pali Bhat · IDENTIFIED FROM THE TRANSCRIPT

  4. Safe, they keep the communities thriving and they keep the communities growing is exactly what we want to continue to enable. So that's a key part of the Reddit experience. But you also talked about another piece, which is everyone who's contributing. So we have tens of billions of users of votes that are on Reddit every year, right? Sop votes and downvotes and things like that, right? That really determines In a core way, what content actually rises up to the top and what actually falls. And that's actually another key piece of it as well, which is in many ways Reddit is the platform that democratizes creation. We think of creation usually as like, oh, I made a video or I took a selfie.

    2023-03-07 · Decoder with Nilay Patel · How Reddit is getting simpler — and dealing with TikTok, with chief product officer Pali Bhat · IDENTIFIED FROM THE TRANSCRIPT

  5. Stands for moderator experience oriented wince. And so it's really just laser focused on moderator experience and making that so much better. And so we've just released a series of tools to help moderators do better crowd control to manage an influx of new users and to ensure that moderator experiences are kept safe as well. Along with the user experience. So we really take a lot of pride in the platform we've established. We have lots more work to do, but we're excited to continue to build on that because we think the decentralized structure of Reddit where we have volunteer moderators who Oftentimes are the experts in that area. Come together and help keep the communities.

    2023-03-07 · Decoder with Nilay Patel · How Reddit is getting simpler — and dealing with TikTok, with chief product officer Pali Bhat · IDENTIFIED FROM THE TRANSCRIPT

  6. At a really high level. So when we look at what we do for moderators, we spend a lot of time thinking about what's the tools we're building to make. Moderator lives just easier. And in fact, one of the things that we introduced last year was this Internal thing called meows and we had a whole team that was just created around Getting more meows out there. Meows.

    2023-03-07 · Decoder with Nilay Patel · How Reddit is getting simpler — and dealing with TikTok, with chief product officer Pali Bhat · IDENTIFIED FROM THE TRANSCRIPT

  7. Absolutely. I think it's something that we've gotten right from day one, which is getting the community to establish the norms and the values that they want for their specific community. Think of Reddit as this community of communities. Each community establishes its own norms and values. And they then go in and ensure that the conversations are staying up to the mark and in adherence to the norms and values they've established, which is really awesome. And of course, we have side policies across the board. So it is side policies that are enforced by Reddit, but each community then has its own norms and values. And the cool thing about this decentralized model is, as we've seen, it's safer and it scales better. And it keeps the quality of the conversations and the content more authentic.

    2023-03-07 · Decoder with Nilay Patel · How Reddit is getting simpler — and dealing with TikTok, with chief product officer Pali Bhat · IDENTIFIED FROM THE TRANSCRIPT

  8. But I think the cool thing about Reddit is just the community coming together. And it's very intentional by the very nature of how it's organized. It's organized into specific communities. We have 100,000 plus active communities growing every day. And you go engage in an intentional way. And I think that's the beauty of Reddit. And we want to bring that intentional experience to everyone. So yes, we have a 500 million folks monthly, but that should actually be billions of users. And the way we get there is by making sure we create a simpler experience that's tailored for everyone, right? And based on your intent, if you're a power user, great. You'll still have all of the amazing things that you love on Reddit. If you're a new user, we'll help you just discover Reddit one step at a time.

    2023-03-07 · Decoder with Nilay Patel · How Reddit is getting simpler — and dealing with TikTok, with chief product officer Pali Bhat · IDENTIFIED FROM THE TRANSCRIPT

  9. You get all of the breaking news that breaks on Reddit, but the moment there is news, you get to see all of the perspectives and the different perspectives from all around the world right away, right? And the best conversations about that news is happening on Reddit. Similarly, if you look at something like an R slash made me smile, which was one of our top 50 communities, it's just one of those positive communities that lifts you up. You hear about brave cancer survivors or you hear about sleepy baby otters. It could be anything, right? It doesn't have to be only serious.

    2023-03-07 · Decoder with Nilay Patel · How Reddit is getting simpler — and dealing with TikTok, with chief product officer Pali Bhat · IDENTIFIED FROM THE TRANSCRIPT

  10. Yeah, look, Reddit's huge, but the potential is really everyone in the world and every single person can benefit because we give you an intentional experience. It's not based on increasing the number of minutes you spend on the app, doom scroll It's about really engaging in a deep way where you get value from what you're doing on Reddit. And that's why you see these trends that you don't see everywhere else. For instance, you see a community like R slash world news be one of our top three communities last year. And the reason was not because

    2023-03-07 · Decoder with Nilay Patel · How Reddit is getting simpler — and dealing with TikTok, with chief product officer Pali Bhat · IDENTIFIED FROM THE TRANSCRIPT

  11. Making everything really, really simple. And so we're doing this Few different Some Content Make the whole experience more intentional. You pick the kind of video We Great content Mod It's really about just giving Flexibility

    2023-03-07 · Decoder with Nilay Patel · How Reddit is getting simpler — and dealing with TikTok, with chief product officer Pali Bhat · IDENTIFIED FROM THE TRANSCRIPT

  12. Look, it's about helping the new And making it just something that they can get. very beginning because I will say Things that Which is great They've made it easy for Anyone And use the product From the One of the cool things we've

    2023-03-07 · Decoder with Nilay Patel · How Reddit is getting simpler — and dealing with TikTok, with chief product officer Pali Bhat · IDENTIFIED FROM THE TRANSCRIPT

  13. But then keep it welcoming for everyone in the world. And so a big push of that is making the product just more simple and simple in every way, simple in how you discover communities, simple in how you join communities, simple in how you participate. If we can make all of those pieces simple, then you can have the conversations you want to have online. Anyone in the world

    2023-03-07 · Decoder with Nilay Patel · How Reddit is getting simpler — and dealing with TikTok, with chief product officer Pali Bhat · IDENTIFIED FROM THE TRANSCRIPT

  14. Biggest insight we had was there's a ton of people, about 500 million or so folks who visit us monthly. But honestly, our product is something that should actually be for everyone. We found Reddit to be kind of like this in thing where if you actually got the joke and you're on the inside, you really understand Reddit and you love it and you see the value of it. You might even go and start putting in Reddit and all of your Google search queries so you get Reddit results because you know that's the place you trust for authentic information. But if you don't know about Reddit and you don't understand it, it's a bit inscrutable. It's a bit chaotic and it's hard to get. So what we wanted to do was really make Reddit for everyone. Keep it great for all the folks who are already on Reddit.

    2023-03-07 · Decoder with Nilay Patel · How Reddit is getting simpler — and dealing with TikTok, with chief product officer Pali Bhat · IDENTIFIED FROM THE TRANSCRIPT

  15. We got to start with some news today with the podcast. You're announcing your plans for Reddit as a product this year. Your theme is simplicity, your splitting some of the interface apart to make it more simple with focus on text and video. How did you arrive at these changes?

    2023-03-07 · Decoder with Nilay Patel · How Reddit is getting simpler — and dealing with TikTok, with chief product officer Pali Bhat · IDENTIFIED FROM THE TRANSCRIPT

  16. Users to join and find interesting conversations, simpler to participate in those threads, and simpler to moderate. We talked a lot about the tension between what those new users need when they're learning to use Reddit and what Reddit power users want. The goal is to grow the site. You run the risk of irritating your oldest users with change. One good example here is video. Reddit is rolling out a new dedicated video feed, which sounds a lot like an attempt to compete with TikTok, which every social network is trying to do. Turning Reddit from a text platform into a video platform is one of those things that usually irritates a lot of people. But Reddit users have been asking for a better video player for a long time. We also talked quite a bit about Google in search. Lots of people use Google to find things on Reddit.

    2023-03-07 · Decoder with Nilay Patel · How Reddit is getting simpler — and dealing with TikTok, with chief product officer Pali Bhat · IDENTIFIED FROM THE TRANSCRIPT