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Paul Rabil

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70
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2021-11-30
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2021-11-30
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  1. To access the knowns of media, which are television, print, and call it audio now, because that gives you maybe not the scale that digital and social does, but it gives you like the gold standard of respect and almost like eligibility of mindshare for sports fans around the world.

    2021-11-30 · The Knowledge Project with Shane Parrish · #125 Paul Rabil: Confidence and Competition · IDENTIFIED FROM THE TRANSCRIPT

  2. If I could just say lessons in the business without really knowing if people miss or I could refer to where MOL was missing is. The media business. It's all about distribution. You can have the greatest product in the world, agnostic of industry if no one sees it. It doesn't matter. And so if you want to monetize your product in the commercial space, which we're a commercial business, you've got to get the core audience eyeballs on it and engaged. And then you've got to go after net new eyeballs. And so everything starts with your distribution deal. Professional sports team sports in America dating back to the early 1900s and our pastime as Major League Baseball. That was a ticket business and that was an event business. It was just print and radio at the time, television era of the 60s uplifted the NFL. Now you could say sports, especially emerging sports, are transformative because of the digital and social era that we're in. That's our medium. But you still have...

    2021-11-30 · The Knowledge Project with Shane Parrish · #125 Paul Rabil: Confidence and Competition · IDENTIFIED FROM THE TRANSCRIPT

  3. Enough support from players and respect from players and even different outside interest. And then the intersection of my brother and I, my brothers and serial entrepreneur, and him finishing really his like third cycle of building businesses, looking for a new one, we decided to look at the intersection of sports and entertainment, in particular a sport that I think I have subject matter expertise on, and that's Lacrosse. And that was how we got there.

    2021-11-30 · The Knowledge Project with Shane Parrish · #125 Paul Rabil: Confidence and Competition · IDENTIFIED FROM THE TRANSCRIPT

  4. Have this, like, I think it's probably more innate than it is learned, but learning has really sparked that passion over the last 10 years for me more than anything else is for media and storytelling and then what soon became business. And I think business was by necessity because professional lacrosse players don't make much money. So you have to figure out ancillary income streams. But I became a student of sports and sports business and sports media and I kept running into almost at every turn obstacles and questions as to why Major League Lacrosse at the time was not doing what the UFC was doing or MLS was doing or MLB was doing or NBA was doing. And I would have those conversations with leadership. And they met with a lot of resistance. And over a 10-year period, I had, I think, lobbied.

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  5. Level day to day, and everything that he did. Yeah, so I wanted to be Michael Jordan on the field and I wanted to be Michael Jordan off the field, which meant I was going to take an ownership position professional lacrosse. But I thought it would be through the existing league. And then over 10 years of playing,

    2021-11-30 · The Knowledge Project with Shane Parrish · #125 Paul Rabil: Confidence and Competition · IDENTIFIED FROM THE TRANSCRIPT

  6. Well, having read most of his biographies, having watched every piece of media around him that's been published across traditional mediums, I can't say I've watched every YouTube highlight of his, but knowing his team and then his track record. So if you just look at success side by side, every championship he was in, he won and he was the MVP of that championship. No one's ever done that. He was six for six at the highest level and he probably would have been eight for eight if he didn't take a short sabbatical to go play baseball. That feat to me is just sheer dominance that you can win every championship you're in and be the MVP of that in a two-way sport where he plays offense and defense where he was also defensive player of the year offensive player of the year. So he just dominated. And I think those that are close to him, which I am not, would say that that was through his sheer competitiveness.

    2021-11-30 · The Knowledge Project with Shane Parrish · #125 Paul Rabil: Confidence and Competition · IDENTIFIED FROM THE TRANSCRIPT

  7. How I got there, I think, because it was never part of my plan. I wanted to model and emulate my career really around Michael Jordan. And that's where competitively I ran into some challenges and I referenced sports psychology and therapy earlier to help get through it. Michael Jordan, I think, was the greatest athlete and greatest competitor of all time. And the way that

    2021-11-30 · The Knowledge Project with Shane Parrish · #125 Paul Rabil: Confidence and Competition · IDENTIFIED FROM THE TRANSCRIPT

  8. And what will exist is resentment, which inevitably comes to the surface at some point, unless there is a, you know, there's unless there's like narcissistic relational tendencies or manipulation that is also unhealthy. And I think that's your point. You look at romantic relationship, platonic relationships, the compromise to me prevails.

    2021-11-30 · The Knowledge Project with Shane Parrish · #125 Paul Rabil: Confidence and Competition · IDENTIFIED FROM THE TRANSCRIPT

  9. Your backing. So it's these exits that we get from the reality of life and we get to know that we're going to either win or lose in life if you approach it with a win or lose mentality. You're always going to lose. Because in business, put it this way. The network deal that I'm structuring right now, if we feel as a company that we won, that means that they lost. And there's certain aspects of the deal. You know, it's nuanced. Same thing in sponsorship. Same thing with employment structured of agreements. And so you actually just want to build towards win-win. And that requires sometimes more conversations. It also requires more concessions. And that's what I mean by compromise.

    2021-11-30 · The Knowledge Project with Shane Parrish · #125 Paul Rabil: Confidence and Competition · IDENTIFIED FROM THE TRANSCRIPT

  10. Competitive compromise. But yeah, I think the difference between sports and real life is compromise. And my position is unique because I got to build a league and play in it. Most athletes play in leagues. And then when they retire, they transition. So the conversation is always transferable skill sets between sport and business, sport and life. I got to see, oh, damn, I actually think there might be better transferable skills in business back to sport. It's just that's reverse order that most people don't get. And it really helps with leadership. And essentially what I'm referring to in sports and why people love it is that we get to sit for two hours and count on a binary outcome. Someone's going to win, someone's going to lose. And it's usually a derivative of physicality. And then there's community and engagement tied to which team or which players.

    2021-11-30 · The Knowledge Project with Shane Parrish · #125 Paul Rabil: Confidence and Competition · IDENTIFIED FROM THE TRANSCRIPT

  11. And that requires kindness, empathy, ingenuity. But the same level of like aggressive competitive spirit, but it's shifted. In sports, it's binary. You can just tackle someone and win. Can't do that in life.

    2021-11-30 · The Knowledge Project with Shane Parrish · #125 Paul Rabil: Confidence and Competition · IDENTIFIED FROM THE TRANSCRIPT

  12. Yeah, it's, I think a lot of it is in eight, to be honest, and it's a dangerous path because to have that Endless competitive streak, you've got to have a fire in your belly morning, noon, and night. And that's hard to reconcile with because most of the time in sport, most of the time in life, you fail. And so those that have that competitive streak and that desire to be the best and that relentlessness, the doggedness, they also sit in that seemingly black hole of failure more than others. But that's also why they come out better, more than others. And so you need therapy. You need like good sports psychology. And the trait that I'm describing too is really the 1% of the 1%. And you know it when you see that competitive because it's kind of a competitive asshole is what you have to become in sports at least. And what I've learned in business and in life is you've got to be a competitive compromise.

    2021-11-30 · The Knowledge Project with Shane Parrish · #125 Paul Rabil: Confidence and Competition · IDENTIFIED FROM THE TRANSCRIPT

  13. Charter territory and remains to be that way. But the reason I share that story is it just doesn't matter how good of a college player you are. What matters is what you do and how you apply yourself consistently in your headspace at the professional level. And that's what Bill has a sense for. And he was like, this guy didn't play college. And I think that we see again, we see that in business, but that's been a glaring characteristic that I try to identify even with the next gen Lacrosse player or athletes that I see today in other sports.

    2021-11-30 · The Knowledge Project with Shane Parrish · #125 Paul Rabil: Confidence and Competition · IDENTIFIED FROM THE TRANSCRIPT

  14. I mean, the thing about sport that I don't think people realize, and it's the same in any industry, there's a reset button at every level from junior high to high, high to college, college to pro, pro to international, meaning you can be the best in class. And when you go to the next level, you're then at the bottom of the roster. And the difference between amateurism and professionalism, and I know amateurism is changing now with name, image, and likeness regulation at the college level, but just call it amateurism as college and below versus professional, is you have people looking after you and holding your hand as an amateur athlete. Professionally, no one does. And no one talks about it either. In fact, all we talk about is the path to pro. We don't talk about the path as a pro to 35. And that's really what athletes want. They don't want to fall into the expected two and a half year cycle that all pro sports have. So it's untrue.

    2021-11-30 · The Knowledge Project with Shane Parrish · #125 Paul Rabil: Confidence and Competition · IDENTIFIED FROM THE TRANSCRIPT

  15. In so many similar traits. Like he was a college midfielder as I was. And Bill ended up trading for him. But there's just so much risk. And I don't regret it at all because of where I am in my career on the professional side, on the ownership side of a sport that continues to emerge. And what I really love doing, which is storytelling and building businesses, I'm not sure if I would have been able to protect my head, to be honest. It's such a violent sport

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  16. Sure. The bottom of the football world, I guess, to your analogy. You know, we just had a guy play for half the season in the POL, NFL fans know him. His name's Chris Hogan. Chris is two years younger than me and literally took the path that I was contemplating. He was an All-American at Penn State. And he did take a fifth year because you're given five years of athletic eligibility at the NCAA level. Four of them to one specific sport. So he took his fifth year and played football at Monmouth. And he went the NFL route. And he was like jumping from training camp to training camp Rosh to Rosher. It really took him eight, nine years to break through. Then when he broke through, he had big moments, big super bowl moments that led to an 11 million dollar a year contract. But not every path goes like Chris's. It was just really significant for me because we share.

    2021-11-30 · The Knowledge Project with Shane Parrish · #125 Paul Rabil: Confidence and Competition · IDENTIFIED FROM THE TRANSCRIPT

  17. With the conversation that we had, which was I think you could play in the NFL. And I was like, I want to play wide receiver. He's like, I think you'd be a strong safety. I was like, why? He was like, because you have the size and the speed of strong safeties and you have the work ethic in our league. And we went for about six months of deliberating that. And then we both came back together. He was like, you know what? Things are tracking really well on lacrosse. I was just the MVP at the time and playing with Team USA. And we just had a practical conversation Wayne risk reward and never pursued it.

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  18. 2004 to 2008. And I built a relationship with him. And my junior and senior, I was the captain. And I remember asking my coach at the time, Petromala, if I could get 10, 15 minutes with Belichick when he would come to Baltimore. And then he granted me that. I graduated from Hopkins. He sent a box of patriots swag to my home at the time because he knew that I was a Washington football fan growing up in the DMV. And he was like, now you can support the Patriots. I had a really good rookie year playing professional lacrosse, and I continued to build my relationship with coach. And we would go to dinner a couple times a year, and he would invite me to a Patriots game and spend the weekend with him. And then I started turning into conversations. And I would suspect that for players that he has either drafted or signed, more likely signed that aren't football players or non-traditional SEC recruits.

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  19. He is a lacrosse player. He grew up playing lacrosse in Annapolis, Maryland, and he played lacrosse in college. His father was the football coach at Navy. And that's really where he cut his teeth literally in the film room cutting tape. And that led to where he is today, as I think the football coach giant of the world. Even like in a micro setting for Coach Belichk, he started cutting tape. And I think in the world of sports, I'm in sports business. A lot of the best executives, commissioners, owners started selling tickets. If that lands for anyone out there listening. Then Bill, because of his fandom of lacrosse and his allegiance to lacrosse in a way, he would come to Johns Hopkins practices, which is the school I attended.

    2021-11-30 · The Knowledge Project with Shane Parrish · #125 Paul Rabil: Confidence and Competition · IDENTIFIED FROM THE TRANSCRIPT

  20. To have that endless competitive streak, you've got to have a fire in your belly morning, noon, and night. The trait that I'm describing to is really the 1% of the 1%. And you know it when you see that competitive because it's kind of a competitive asshole is what you have to become in sports at least. And what I've learned in business and in life is you've got to be a competitive compromiser. And that requires kindness, empathy, ingenuity. But the same level of like aggressive competitive spirit, but it's shifted. In sports, it's binary. You can just tackle someone and win. Can't do that in life.

    2021-11-30 · The Knowledge Project with Shane Parrish · #125 Paul Rabil: Confidence and Competition · IDENTIFIED FROM THE TRANSCRIPT