YouSaid · the spoken record

Perry Chen

lines on the record: 78
first: 2025-06-12
most recent: 2025-06-12
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“Audio engineer was Neil Rouch. Our production staff also includes Chris Massini, Carla Estevez, JC Howard, Casey Herman, Sam Paulson, Carrie Thompson, Catherine Cypher, John Isabella, Leva Grant, and Elaine Coates. I'm Guy Ros, and you've been listening to the advice line on how I built this lab.”
2025-06-12 · How I Built This with Guy Raz · Advice Line with Perry Chen of Kickstarter · IDENTIFIED FROM THE TRANSCRIPT
“Thanks so much for listening to the show this week. Please make sure to check out my newsletter. You can sign up for it for free at guyroz.com. Each week it's packed with tons of insights from entrepreneurs and my own observations and experiences interviewing some of the greatest entrepreneurs ever. And if you're working on a business and you'd like to be on this show, send us a one-minute message that tells us about your business, the issues, or questions you'd like help with, and hopefully we can help you with them. And make sure to tell us how to reach you. You can send us a voice memo at hibt at id.wondere.com or call us at 1-800-433-1298 and leave a message there. And we'll put all this in the podcast description as well. This episode was produced by Alex Chung with music composed by Rontin Era Bluey. It was edited by Andrea Bruce.”
2025-06-12 · How I Built This with Guy Raz · Advice Line with Perry Chen of Kickstarter · IDENTIFIED FROM THE TRANSCRIPT
“Think that certainly comes to mind, but I think there's also like we couldn't have tried to go any faster. There was just not that much was in our control Didn't have a lot of money, we didn't have a lot of influence, we didn't have a lot of connection. So we were moving as fast as we could, and that's kind of as much as you can do.”
2025-06-12 · How I Built This with Guy Raz · Advice Line with Perry Chen of Kickstarter · IDENTIFIED FROM THE TRANSCRIPT
“And by the way, if you haven't heard Perry's original How I Built This episode, you can find a link to it in the podcast description. Go back, check it out. It's a great episode. And here's one of my very favorite moments from that interview. Weren't you getting stressed out that somebody else is going to beat you to the punch and do the same thing?”
2025-06-12 · How I Built This with Guy Raz · Advice Line with Perry Chen of Kickstarter · IDENTIFIED FROM THE TRANSCRIPT
“It was absolutely worth it for me, and I think a lot of what I picked up on this show too, and kind of just in general engaging with entrepreneurs, is that there's a lot of interesting conversations to have around, you know, like, should I keep going? I think so many entrepreneurs just drive themselves to not fail and not fail their employees, not fail, their investors not fail success and will add years and years and years onto businesses that they're running 70, 80s hours a week, that they really wish they could have back in the future. And the off-ramp seems impossible to them. And I've talked to many entrepreneurs like that most entrepreneurs statistically end up in that category. And it's not saying that really gets talked about a lot. And I think because of that often, people in that situation, it's really soul crushing.”
2025-06-12 · How I Built This with Guy Raz · Advice Line with Perry Chen of Kickstarter · IDENTIFIED FROM THE TRANSCRIPT
“Fair point. Fair enough. I don't think enough founders and entrepreneurs are honest about that, but I do think it's worth, it's a question worth asking yourself, which is like, in 10 years, don't want to look back and say this was worth it. I think for the most part, the answer is yes for most people. I think it's still the answer for you because you build something of incredible value and cultural value.”
2025-06-12 · How I Built This with Guy Raz · Advice Line with Perry Chen of Kickstarter · IDENTIFIED FROM THE TRANSCRIPT
“O man. I don't know. I would say this, you know, it's a, I'm dodging the question, but it's truth in it. The delusion that I had, and I think the delusion that we all have as entrepreneurs, if I cut through that delusion with some common sense from the future, to be honest, who knows if I would have gone through with it?”
2025-06-12 · How I Built This with Guy Raz · Advice Line with Perry Chen of Kickstarter · IDENTIFIED FROM THE TRANSCRIPT
“Perry, before we let you go, a quick question that I like to ask all of our returning guests, which is if you could go back to the Perry Chen from when you were just starting this idea, when you were starting to really find people to support you, to build Kickstarter, and you could go back to him now, knowing what you know. What advice do you think would have been helpful?”
2025-06-12 · How I Built This with Guy Raz · Advice Line with Perry Chen of Kickstarter · IDENTIFIED FROM THE TRANSCRIPT
“No, and you've got to hit profit and growth to be a target for acquisition or to go public. I mean, that's really the name of the game. Now, it wasn't five years ago. Five years ago is growth, growth, growth. And so you had a lot of brands that did grow and didn't have to worry about staying profitable. Now it's different. So, you know, a slower approach, I don't think you either, it's either or. It's either a slow or a fast approach. I think there's a middle ground, which is you might only be able to open up one or two locations for the next year or two while you are searching for the right partner who can help you really expand because there's a scenario where you open one or two in the next year or two. And then year three from now, you're opening 15 to 20 locations a year, right? I mean, there's a realistic scenario where that can happen if you find the right partner or you find the right financing model.”
2025-06-12 · How I Built This with Guy Raz · Advice Line with Perry Chen of Kickstarter · IDENTIFIED FROM THE TRANSCRIPT
“What I would say is you got this big Harrier Dasha skull and you've got clear reasons why you think that this is something that is worth going after. And I wonder if you kind of like, you know, you figure out more ways that that might be attainable, whether it's loans, whether it's investors, and you give yourself time, you know, whatever, nine months to really kind of build towards that work, towards that. And you also have like a plan B. You're like, okay, if that doesn't happen, then I think that where I can get to that's a step to that and a goal I can now focus on is something in the middle. The reason I say that is with raising money, one of the big things is it's like how long can you keep your mind in fundraising brain versus operating brain? And fundraising brain is really, you know, it's really stressful and your eye isn't on the ball and also, you know, you don't want to hear no all the time. It's not how anybody wants to live. So give yourself some box, some constraints, some time box around.”
2025-06-12 · How I Built This with Guy Raz · Advice Line with Perry Chen of Kickstarter · IDENTIFIED FROM THE TRANSCRIPT
“Is complex, but could you do like a sale of one of the properties that you own or two of them and lease them back so you get cash in hand and then use that cash to finance more locations that's risky. And then the last one, which is, I mean, things like operational efficiency, right? Can you centralize the food prep? Can you also negotiate better prices on supplies? I mean, anyway, there are five different things that you can do, and you're just going to have to choose one or more of those or a combination of those.”
2025-06-12 · How I Built This with Guy Raz · Advice Line with Perry Chen of Kickstarter · IDENTIFIED FROM THE TRANSCRIPT
“I think you have got essentially three big options it's either some kind of bank loan, which you've tried, and maybe you can try, and there are other banks that actually have restaurant lending divisions. The other one is you could do franchising. Actually, there are four options. The other one is you find some aligned investors to get some minority equity and give you a loan. And then I think the fourth option, actually there's five. I'm going to give you two more. The fourth option is part two.”
2025-06-12 · How I Built This with Guy Raz · Advice Line with Perry Chen of Kickstarter · IDENTIFIED FROM THE TRANSCRIPT
“Exactly, guy. You know, I think it always comes back to that show, which is what do I want? And it seems really important to you that the customer's experience, the business in this way, that is your vision. Seems like obviously that's why there's tension with franchising. And what it comes down to is like of all these things that you want to achieve and how you want to feel about them, which are more important than the other to you.”
2025-06-12 · How I Built This with Guy Raz · Advice Line with Perry Chen of Kickstarter · IDENTIFIED FROM THE TRANSCRIPT
“No, that makes sense. I mean, look, franchising is, it's risky, right? There's a reason why every time you go to an in and out, it's the same. It is consistent because they don't franchise. It's owned by the company. And it's the same with raising canes. And there are franchise models where you see inconsistency from location to location. So it's tricky, but it can also be a great option.”
2025-06-12 · How I Built This with Guy Raz · Advice Line with Perry Chen of Kickstarter · IDENTIFIED FROM THE TRANSCRIPT
“A year ago, I would have told you absolutely not, no franchising. Like we want to own it, control it. But now I am starting to change my tone a little bit. I'm starting to think, well, hey, maybe, you know, through franchising, we could raise the capital to kind of accomplish our goals and then maybe franchise like outside of Chicagoland area. I don't take it lightly though. I've kind of learned that if you franchise, you have to be, it's almost like opening up a whole separate corporation and you really have to take it seriously. I don't love being on planes all the time. I have three little kids at home. So, you know, I don't want to have to be living in hotels either flying all around the country.”
2025-06-12 · How I Built This with Guy Raz · Advice Line with Perry Chen of Kickstarter · IDENTIFIED FROM THE TRANSCRIPT
“So you know how they went about it, both of them in different ways. Dave's went the franchising model. And of course, here's the big F question. What's your view on that? Because that's a way to supercharge growth and it doesn't require a whole lot of upfront capital.”
2025-06-12 · How I Built This with Guy Raz · Advice Line with Perry Chen of Kickstarter · IDENTIFIED FROM THE TRANSCRIPT
“And there are plenty of family offices in the Chicago area. It's an interesting idea. I mean, it's essentially raising minority equity, right, from aligned investors. I wonder, have you heard our episodes on Hodges?”
2025-06-12 · How I Built This with Guy Raz · Advice Line with Perry Chen of Kickstarter · IDENTIFIED FROM THE TRANSCRIPT
“I think you're kind of hitting it where it is a little more of a paranoia. And let me paint you a picture that I think would be a perfect scenario. It's possibly we brought on an investor or a maybe a family office, sell maybe 20% of the company to them, but then get almost a line of credit or a loan from them. But the catch would be that we would try to avoid principal and interest payments. So like say I need 30 million to grow these 75 stores, they would say, all right, here's the 30 million over the 10 years. And we're not going to charge you principal and interest. But then we can accumulate it maybe on an Excel sheet, you know, so to speak. And then when we exit the company in 10 years or set it up for an exit or to exit them, that's when they'll get their principal and interest on the loan of it.”
2025-06-12 · How I Built This with Guy Raz · Advice Line with Perry Chen of Kickstarter · IDENTIFIED FROM THE TRANSCRIPT
“Is there something in the middle here? Like, you know, you're painting a picture, maybe where you're saying, okay, if you feel to open up 75 locations in the period of time that you would hope to do it, I'm guessing that what you've estimated is that the capital you might need to do that given your current revenue and assets and all that stuff would put you in a position where your equity would get watered down well beyond where you'd want. Is that an assumption or is that something that you've stress tested? And so that's just how it is.”
2025-06-12 · How I Built This with Guy Raz · Advice Line with Perry Chen of Kickstarter · IDENTIFIED FROM THE TRANSCRIPT
“Why have bank loans been a challenge? I mean, I'm thinking right away SBA loans, you've got assets to back them up. So why is that not an option?”
2025-06-12 · How I Built This with Guy Raz · Advice Line with Perry Chen of Kickstarter · IDENTIFIED FROM THE TRANSCRIPT
“That's a magic number. And do you have a question for you right now, the 10 locations you have, do you own any of the property, or do you lease them all?”
2025-06-12 · How I Built This with Guy Raz · Advice Line with Perry Chen of Kickstarter · IDENTIFIED FROM THE TRANSCRIPT
“And that is a very good question. So I started working backwards from what is a very attractive asset to purchase. And I kind of learned that if you want to take a company public, you need about 25 million in EBITDA. And so I thought, okay, so how do we get to 25 million in EBITDA? Well, if we're around 2 million per location, we're doing 15% profit. We would need 75 locations to get to that. And then also there's a great brand that came out of Chicago called Potbelly. They're a publicly traded company, 400 locations. I just thought I'll go, how many locations does Potbelly have in Chicago? And you don't see them everywhere. It's not like a Starbucks or Dunkin' Donuts where you're bouncing into them. And I look around and there's 77 Pat Belly locations in the Chicagoland area.”
2025-06-12 · How I Built This with Guy Raz · Advice Line with Perry Chen of Kickstarter · IDENTIFIED FROM THE TRANSCRIPT
“Nice, very smart. And I think, and frying and beef challenge probably raises your cost too, right? It's more expensive than frying it in a seed oil, I guess.”
2025-06-12 · How I Built This with Guy Raz · Advice Line with Perry Chen of Kickstarter · IDENTIFIED FROM THE TRANSCRIPT
“Wow, that's amazing. And this just proves that there is a lot of space in the chicken business. I mean, it's a super popular. Obviously, you've had in the last few years raising canes and Dave's hot fried chicken and, of course, Chick-fil-A is huge. But there is a lot of smaller regional chicken places. What are your sort of challenges right now? I mean, you're growing, and that's amazing. You have 10 locations. I'm assuming you want to open more in the future.”
2025-06-12 · How I Built This with Guy Raz · Advice Line with Perry Chen of Kickstarter · IDENTIFIED FROM THE TRANSCRIPT
“Wow, Job, welcome to the show. Friday Coop. So you're growing like crazy. Before I ask you about the story, what are your sales”
2025-06-12 · How I Built This with Guy Raz · Advice Line with Perry Chen of Kickstarter · IDENTIFIED FROM THE TRANSCRIPT
“Let's bring in our final caller. Welcome to the advice line. You're on with Perry Chen. Please tell us your name, where you're calling from, and a little bit about your business.”
2025-06-12 · How I Built This with Guy Raz · Advice Line with Perry Chen of Kickstarter · IDENTIFIED FROM THE TRANSCRIPT
“Stay with us because after the break, we'll talk to another founder working to take their business to the next level. I'm Guy Ross, and you're listening to the advice line right here on how I built this lab. Welcome back to the advice line on how I built this lab. I'm Guy Ross, and today I'm taking your calls with Perry Chen of Kickstarter. Perry, are you ready for our next caller”
2025-06-12 · How I Built This with Guy Raz · Advice Line with Perry Chen of Kickstarter · IDENTIFIED FROM THE TRANSCRIPT
“That gives a real sense of what you're up against, and it is a hard business, but a business is just hard. So just take the shot. Like, don't be afraid when it's down to this end. Just pull out all the stops to the things that you're like, let's just try it so you know that you feel like you've given it the shot that you're going to feel proud of.”
2025-06-12 · How I Built This with Guy Raz · Advice Line with Perry Chen of Kickstarter · IDENTIFIED FROM THE TRANSCRIPT
“I do love that because sometimes it just feels like you don't know when it's going to end. Is it going to go on forever? And you're like, I can't keep going at this pace forever. But if you put a goal out there, I think you could sprint for the finish or something. Yeah, I love that.”
2025-06-12 · How I Built This with Guy Raz · Advice Line with Perry Chen of Kickstarter · IDENTIFIED FROM THE TRANSCRIPT
“Figure out what it really takes and take your shot, even if it's just a, you know, maybe it's a one in five chance it could work. But you know what you're working towards now? You have a goal in mind that you've already decided on, and you just have to backward engineer from that.”
2025-06-12 · How I Built This with Guy Raz · Advice Line with Perry Chen of Kickstarter · IDENTIFIED FROM THE TRANSCRIPT
“Then, what is it going to take to get this in the position where it has the opportunity to get acquired? And so as Guy's saying, that releases you to maybe do things that like over the years you've been hesitant to do because you're like, look, we don't want to raise money or we want to preserve capital because we don't know how long we're going to. And maybe it's like a Hail Mary or go all in.”
2025-06-12 · How I Built This with Guy Raz · Advice Line with Perry Chen of Kickstarter · IDENTIFIED FROM THE TRANSCRIPT
“And so that's really good. You can use that, and in a way, I think maybe as to what Guy's saying, you know, maybe you just have to come up with a number, you're like, look, let's give it another whatever year, two years, 18 months. And you're like, at the end of that, if we can't get it acquired, like, you know, we've had a good run. So you give yourself that emotional kind of like safety valve of like that you're not going to do it forever and never see friends again But within that, you can work backwards to say, okay, if that's what we're trying to do.”
2025-06-12 · How I Built This with Guy Raz · Advice Line with Perry Chen of Kickstarter · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, you know, where you're coming from is that you're like, look, the way we're doing it now isn't sustainable. And so how do we find a way to where we're not putting in this much or even more work on this in perpetuity?”
2025-06-12 · How I Built This with Guy Raz · Advice Line with Perry Chen of Kickstarter · IDENTIFIED FROM THE TRANSCRIPT
“I mean, it's worth thinking about taking a risk and cutting into some of the revenue here, the sales or profits, and using third-party samplers to demo the product. Because for people to discover the brand, there's a lot of brands and there's a lot of hot sauce brands. You have to demo it. People have to be made aware of it by trying it. And so that is where I think your biggest opportunity is. If you really want to position this for an ultimate acquisition, You might have to take a deep breath and really you and your husband sit down and say, okay, let's think strategically about this because to be an acquisition target You're going to need to hit 20 million or more in sales, right? And so to get there, you really have to be in grocery. And to be in grocery, you've got to demo the product. And demo and demo and demo and demo.”
2025-06-12 · How I Built This with Guy Raz · Advice Line with Perry Chen of Kickstarter · IDENTIFIED FROM THE TRANSCRIPT
“Oh gosh, we did a lot before COVID when the business was newer and we had more energy. So we're currently not doing mini demos. We do pay a professional occasionally to do demos, but now we're just not doing many. It just takes so much time and energy.”
2025-06-12 · How I Built This with Guy Raz · Advice Line with Perry Chen of Kickstarter · IDENTIFIED FROM THE TRANSCRIPT
“Catherine, the challenge I'm just going to be straight up with you because I talked to multimillion dollar and even billion dollar companies and brands. It's a very hard time to raise money and consumer full stop. And, you know, you're still too small. For any professional investors to really get involved, I think if you're looking for some funding, it's really worthwhile talking to people who know the brand in your area and region who've used it, who love it. I mean, those are the people that are going to be the most likely to write a check for $1,000 or $5,000 or maybe more. One of the questions I have for you is, have you, I know, so it sounds to me like you've got it in. Regional grocery And how much demoing are you able to do in the stores?”
2025-06-12 · How I Built This with Guy Raz · Advice Line with Perry Chen of Kickstarter · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, so we have gotten a small Angel fund investment like in 2020 we got $10,000 from a local Angel Fund group and we used to do a lot of cooking classes online and in person and we also like culinary retreats so we were taking groups to Costa Rica and we did a trip to Italy as well so we were a little hesitant hesitant to bring on investors because we didn't want them saying like, hey, don't do all that fun stuff just focus on the bottom line with these hot sauce sales. But now that we're wrapping those parts up, I mean, honestly, we are open to outside investment now because we just want the company to be successful and to scale. And like I said, we did a trial run with Khe and two national stores. And what we discovered was without brokerage teams to kind of supervise that rollout among all the stores and without demo teams to show up immediately in all those stores and move those bottles quickly. It's just really hard to support it.”
2025-06-12 · How I Built This with Guy Raz · Advice Line with Perry Chen of Kickstarter · IDENTIFIED FROM THE TRANSCRIPT
“One thing I wanted to ask then is your question was like, how do you maybe make it attractive for an outside acquisition without taking outside investment? And so that seems like a constraint that seems important to you.”
2025-06-12 · How I Built This with Guy Raz · Advice Line with Perry Chen of Kickstarter · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, yeah, it's been so fun. We love this brand so much. And honestly, it's really fun to go to markets and events and hear people's reactions to our flavors. And so that part of it is very energizing. But I will say this year I kind of put my foot down because we've been working farmers markets on the weekends for eight years. And we usually work like three to five markets a week. So we're splitting up, hustling. And then when you have a day job, it's just like your life is taken over. And then all summer long your friends are like, what are you guys doing this weekend? Oh, never mind. We know what you're doing all weekend.”
2025-06-12 · How I Built This with Guy Raz · Advice Line with Perry Chen of Kickstarter · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, after nine years of building our business through farmers markets and selling into our regional grocery chains, we would love some advice on how to scale successfully into national retailers without getting significant outside investment. And ultimately, we want to position our brand in the marketplace so we can sell to a larger company.”
2025-06-12 · How I Built This with Guy Raz · Advice Line with Perry Chen of Kickstarter · IDENTIFIED FROM THE TRANSCRIPT
“It's about a 50 50 split between our wholesale channels and our direct-to-consumer, so we certainly started out just selling at Farmers Markets. And then within a couple years, we got into our first wholesale retailers in the Portland, Oregon area. And now we are carried in all the regional chains around the Northwest. And we did break into some Kroger stores and did some trial runs and like Fred Meyer and King Supers. But it was really difficult as a tiny company with limited funds to support that kind of scale. So we really are to the point where we want to sustain the business without having to show up in Person because we're really tired of setting up 10 foot canopies.”
2025-06-12 · How I Built This with Guy Raz · Advice Line with Perry Chen of Kickstarter · IDENTIFIED FROM THE TRANSCRIPT
“And you're mainly in, I mean, you mainly sell through grocery or do you sell direct to consumer or do you sell like at farmers markets”
2025-06-12 · How I Built This with Guy Raz · Advice Line with Perry Chen of Kickstarter · IDENTIFIED FROM THE TRANSCRIPT
“Oh gosh, it's actually a funny story. We were living and working in Costa Rica at a retreat center, and he was making a lot of sauces from scratch with peppers and vegetables out of the garden. And then we moved back to Oregon to kind of get real jobs again. And we decided we'd love to return to Costa Rica, so why don't we come up with a business that we can start and then have passive income. And within like two or three years, we'll be living back in Costa Rica. And he said, I'm going to make hot sauce, and then we'll get it in a grocery stores. And then we'll just have checks coming into our bank account, and we can just be on the beach in Costa Rica. And we look back at that plan. Now, we're almost 10 years in. And at first, it was a two-year plan, and then it was a five-year plan. And now it's probably like a 20-year plan.”
2025-06-12 · How I Built This with Guy Raz · Advice Line with Perry Chen of Kickstarter · IDENTIFIED FROM THE TRANSCRIPT
“Exactly. Yeah, we were just tired of coming home with hot sauces that were way too hot for cooking and marinating and really enjoying. And so my husband's a chef and he was like, I'm going to make us some hot sauces that are, you know, complex flavors, global, and that we can actually eat and enjoy.”
2025-06-12 · How I Built This with Guy Raz · Advice Line with Perry Chen of Kickstarter · IDENTIFIED FROM THE TRANSCRIPT
“Awesome. Thanks for calling in, Catherine, and welcome to the show. So, all right, so Hitch, it's hot sauce, but it's not like going to just burn your mouth so that you can't taste anything, right? That's the idea behind it.”
2025-06-12 · How I Built This with Guy Raz · Advice Line with Perry Chen of Kickstarter · IDENTIFIED FROM THE TRANSCRIPT
“Hi, Guy and Perry. Thanks so much. My name is Catherine Kirbis. I'm calling from Salem, Oregon, and I'm the co-founder along with my husband of Hitch, where a chef crafted hot sauce brand. We are known for our super flavorful hot sauces with slightly lower heat. So we call it heat you can handle. And our sauces are sold in grocery stores around the Northwest and in specialty stores around the country.”
2025-06-12 · How I Built This with Guy Raz · Advice Line with Perry Chen of Kickstarter · IDENTIFIED FROM THE TRANSCRIPT
“Let's bring in our next caller. Hello, welcome to the advice line you are on with Perry Chen, co-founder of Kickstarter. Welcome. Tell us your name, where you're calling from, and just a little bit about your business.”
2025-06-12 · How I Built This with Guy Raz · Advice Line with Perry Chen of Kickstarter · IDENTIFIED FROM THE TRANSCRIPT
“We're going to take a quick break, but when we come back, another collar, another question, and another round of advice. I'm Guy Ros, and we're answering your business questions right here on the advice line on how I built this lab. Welcome back to the advice line on how I built this lab. I'm Guy Raz, and my guest today is Perry Chen, co founder of Kickstarter. Perry, let's take another call.”
2025-06-12 · How I Built This with Guy Raz · Advice Line with Perry Chen of Kickstarter · IDENTIFIED FROM THE TRANSCRIPT
“I'm kind of a one trick pony guy because in a way it's like there's two ways to handle a lot of these questions like one is just like from a business perspective how could this business have like legs and be you know seize the best opportunity it might have in front of it and the other side which is again what does the entrepreneur want because at the end of the day if there's a distance between what the entrepreneur wants and what they may realize is like a way of seizing the opportunity economically That is going to really be a weight on the whole thing and can cause a lot of problems both for the business and then also for the person who's like, what I've been doing my life.”
2025-06-12 · How I Built This with Guy Raz · Advice Line with Perry Chen of Kickstarter · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, and the beauty of that is that if you sold or gave away a significant amount of equity for a certain amount now, and the next owner is able to really scale this brand, I mean, your tiny bit of equity that you have could be worth much more. All of these options are interesting options. I think they're worth exploring. Jesse Hodge, the brand is called Modtub. Thanks so much for calling and good luck. All right. Thanks, guys.”
2025-06-12 · How I Built This with Guy Raz · Advice Line with Perry Chen of Kickstarter · IDENTIFIED FROM THE TRANSCRIPT