YouSaid · the spoken record

Pete Maldonado

lines on the record: 117
first: 2023-01-30
most recent: 2023-01-30
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“And that was a big milestone of growth. And that's where at that point, it was a lot of work to get those orders out. We did it. But then that's where we're like, we need to find a fulfillment. Partner because it was just Pete and I putting sticks in a box and sticking a label was not driving value.”
2023-01-30 · How I Built This with Guy Raz · Chomps: Pete Maldonado and Rashid Ali · IDENTIFIED FROM THE TRANSCRIPT
“Thousands of orders, and we're like, whoa. I'm like, what is, I call P and he's like, what is going on? Where are all these orders coming from? And Cray editor wrote about Chomps and they didn't even tell us that they were going to do that. And so it was interesting because, you know, our consumer prior to that was primarily CrossFit, Paleo, Whole 30, like very focused. And Uncrate is just like your general guy, right? Where it's like your 20 or 30 something that was just interested in it. And it showed, oh, wow, the product has a lot more broader appeal. And it just, I mean, it took us, I don't know, how long to fill all those orders? Like it was.”
2023-01-30 · How I Built This with Guy Raz · Chomps: Pete Maldonado and Rashid Ali · IDENTIFIED FROM THE TRANSCRIPT
“Cool guy stuff like tech cars. So it's an online platform where they just feature cool stuff. And a guy I worked with, you know, knew the editors there. So we sent chomps to them and never heard back. And you're moving at this time, you're moving from Chicago to Naples. And I'm on my honeymoon in Bali. When you're using Shopify, every time you get an order, you get like a notification on your phone, almost like a text message. And I remember my phone was in my hotel room and I get back and I have like seven miss calls from Pete and I have, we have like.”
2023-01-30 · How I Built This with Guy Raz · Chomps: Pete Maldonado and Rashid Ali · IDENTIFIED FROM THE TRANSCRIPT
“It was a handful, right? Like 10, 2 Independent, you know, if we had something going on, which you always expected those things, if there was like an email blast going on and if it was some blogger we were working on that was going to go feature them, we would always get a flood of orders and then I would spend the next however many days packing them up and then Rishi would fly in from wherever he was working and then he would we would kind of tag team it and just get through them all.”
2023-01-30 · How I Built This with Guy Raz · Chomps: Pete Maldonado and Rashid Ali · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, so at that time I was kind of slowly weaning out of real estate and doing more and more of the chomp stuff. And I just realized that this thing has taken off faster than I ever imagined. But I had a Jeep Grand Cherokee at the time and we would pack all the orders, put the labels on there, stuff them inside my Jeep Grand Cherokee. Only one of us could fit in the car at the time. Because it was this like every seat was taken with boxes and I would drive up to the post office and I wasn't allowed to go to the front door. I had to go in the back and I would just load them up into one of their carts and deliver them at USPS and they would take them and ship them out.”
2023-01-30 · How I Built This with Guy Raz · Chomps: Pete Maldonado and Rashid Ali · IDENTIFIED FROM THE TRANSCRIPT
“We just had to be as scrappy as you could possibly imagine. But at that time, I was handling all customer service as well. So anybody that came to the website, I would try to make it a very personal experience. That was one of the things that Rashid and I talked about early on. It was, you know, we have no money. We have this product. What can we do that's not going to cost us any money? Let's give good customer service. And one of the things that I would kind of grade myself on was on my response time. And you have no idea how many emails I've gotten back from people. They would email in. I would respond within seconds. And they would be like, that is the fastest email response I've ever gotten from a company. And I would actually save those emails as proof that like this is working and people are appreciative of it.”
2023-01-30 · How I Built This with Guy Raz · Chomps: Pete Maldonado and Rashid Ali · IDENTIFIED FROM THE TRANSCRIPT
“And I think the other thing was we started at the end of the day, we knew that the Chomps brand at the time, it didn't have a following, but in the paleo and the CrossFit communities, we identified that there were these key influencers. And this was before what influencer marketing is now, but there were these folks that, you know, if they stood behind a product. People would follow.”
2023-01-30 · How I Built This with Guy Raz · Chomps: Pete Maldonado and Rashid Ali · IDENTIFIED FROM THE TRANSCRIPT
“Rashid mentioned I built a website on the WordPress platform, which obviously was a. We got our first orders through that and realized it wasn't the best process. And that was around when Shopify started getting big. And that's when I started taking a look at Shopify and I ended up building a second website over there just to kind of see how that would compare. And it was just, you know, so much better.”
2023-01-30 · How I Built This with Guy Raz · Chomps: Pete Maldonado and Rashid Ali · IDENTIFIED FROM THE TRANSCRIPT
“Where it was very spotty, and we started to learning more about the quality and consistency, and we started to get a lot smarter around the suppliers we were partnering with, right? We started realizing that not all grass-fed beef was created equal”
2023-01-30 · How I Built This with Guy Raz · Chomps: Pete Maldonado and Rashid Ali · IDENTIFIED FROM THE TRANSCRIPT
“One reason we had a significant issue, it's called delamination, where the packaging wasn't filled the right way and it was it allowed air to get into the package. They called it a channel. And so Was either the film issue or the packaging issue. But anyway, we have thousands and thousands of sticks that effectively are starting to discolor. So we clearly couldn't do it, but we've already spent that. And at that time, we don't have contracts, right? It was like he's blaming the film company. Film company's blaming Kevin for packing it wrong. And so at the end of the day, we're stuck in the middle and we have thousands and thousands of sticks that we couldn't do. So we kind of had to take it on the chin. Other times the meat would come out too fatty. So the product would have like, we called them cheetah spots.”
2023-01-30 · How I Built This with Guy Raz · Chomps: Pete Maldonado and Rashid Ali · IDENTIFIED FROM THE TRANSCRIPT
“Exactly. It was just, yeah, we landed on that original stick recipe that is the same exact recipe we use today. And it only took us a few tries. It was. Kind of when you think about it nowadays, we're like, man, big food companies spend millions and millions of dollars trying to zero in on the right flavor profile. And we landed on it very quickly.”
2023-01-30 · How I Built This with Guy Raz · Chomps: Pete Maldonado and Rashid Ali · IDENTIFIED FROM THE TRANSCRIPT
“So he shipped him. He packed him up and shipped him in big, yeah, put him on a crate or a pallet. And it was actually the funniest thing. I used to have a truck with a lift gate pull up to my garage in my condo I was living in in Chicago and unload an entire pallet of product and I'd go out there with a luggage cart. And I would pull all the case boxes off of the palette, throw them onto this luggage cart because it had wheels on it, bring it into my condo. We had a spare, like a second bedroom, and that was our fulfillment center.”
2023-01-30 · How I Built This with Guy Raz · Chomps: Pete Maldonado and Rashid Ali · IDENTIFIED FROM THE TRANSCRIPT
“And so Kevin was at least willing to say, if this is what you want, I'll do it. Then I think that's when we knew, yeah, let's bet on Kevin. And he also, you know, with any co-packer, you talk about the MOQ, the minimortar quantity. Yeah. Like we were able to go in low enough where it made sense, where we could produce just enough products, sell it online, and go back.”
2023-01-30 · How I Built This with Guy Raz · Chomps: Pete Maldonado and Rashid Ali · IDENTIFIED FROM THE TRANSCRIPT
“That's exactly. Yeah. We even talked about what would it take to remove some of these ingredients that you're clearly using a lot of this for shelf stability and like, do we need that? Do we absolutely need those things to keep the product shelf stable? And he was like, no, you don't. You don't. It just makes life easier from like a yield perspective or, you know, to get longer shelf life. You can do this, which is more of just a way to make more money as a small producer. But we decided, okay, we want to do this with the best ingredients using the best beef. And none of the added stuff, the added ingredients that aren't necessary.”
2023-01-30 · How I Built This with Guy Raz · Chomps: Pete Maldonado and Rashid Ali · IDENTIFIED FROM THE TRANSCRIPT
“That it shoots through there into the casing, and it almost looks like a hose filling up with me. I got it. Yeah. And then you cook it on.”
2023-01-30 · How I Built This with Guy Raz · Chomps: Pete Maldonado and Rashid Ali · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, so essentially, what you need to do is there's a stuffer. So you need to actually get the ground beef. The beef has to be ground up already into hamburger meat. And then it's stuffed into the casing. So there's an action machine that has a little nozzle on it. And you put the casing over it. And then that's where...”
2023-01-30 · How I Built This with Guy Raz · Chomps: Pete Maldonado and Rashid Ali · IDENTIFIED FROM THE TRANSCRIPT
“Manufacture and Green Top happens to be about two and a half hours south if you're driving from Des Moines where she grew up. And so we decided well, here's a guy, let's go meet him. So he and I jumped in the car. And essentially, if you were driving down this main road and sneeze at the wrong time, you would have missed the town because it was so small. Plant quote unquote plant wasn't actually a manufacturing facility, it was a little corner store that had almost like a deli section. And in the back of the deli section, he had one little oven where he was cooking meat sticks.”
2023-01-30 · How I Built This with Guy Raz · Chomps: Pete Maldonado and Rashid Ali · IDENTIFIED FROM THE TRANSCRIPT
“And we started looking at all different labels and each one of these meat sticks has the USDA legend on there. So we had a whole list of people to contact. And then we found one specific one in Missouri in this very small farm town called Greentop, Missouri, which is one of the one.”
2023-01-30 · How I Built This with Guy Raz · Chomps: Pete Maldonado and Rashid Ali · IDENTIFIED FROM THE TRANSCRIPT
“They were making sticks, but they had to be refrigerated. Because of the license they had and they weren't familiar with to be able to get it to be shelf stable, you have to hit certain critical control points. So your active water and your pH level. So we were selling a refrigerated version, but then Like, we can, you know, there's slim gyms out there, like they're making it. We should figure this out.”
2023-01-30 · How I Built This with Guy Raz · Chomps: Pete Maldonado and Rashid Ali · IDENTIFIED FROM THE TRANSCRIPT
“The number of slim gems I used to eat. I remember I used to ride my bike up to the 7-Eleven and get a bunch of them. Have in my pocket, and by the time I got home, I'd eat them all.”
2023-01-30 · How I Built This with Guy Raz · Chomps: Pete Maldonado and Rashid Ali · IDENTIFIED FROM THE TRANSCRIPT
“And so, like Rashid, like, why don't we do a healthy version of Slim Gems? Let's just do a single stick and a shell stable, and let's do that. And that's actually when I came up with that chomps name and I created this pretty terrible logo. I think I was using like Microsoft WordArt or something like that to create this logo. But I had the word chomps on the package. And I looked at the USPTO, so the patent and trademark office's website, and I ran a search for trademarks and looked like I shouldn't have a problem getting chomp snack sticks trademarked. And then also found a decent URL, which says go chomps.com. And I could get that for like 12 bucks. And so that was where I kind of latched on and I remembered just as a kid, you know, and I'm embarrassed to admit it today. But I mean,”
2023-01-30 · How I Built This with Guy Raz · Chomps: Pete Maldonado and Rashid Ali · IDENTIFIED FROM THE TRANSCRIPT
“Similar format, but it was all packed in one lined up. Like if you think about you buy a pack of pencils, they're all lined up long way. And so he sold a multi-pack. And we had branded it under the logic name. And I think that's where the light went off that Pete was like, He ate a ton of slim gems when he was a kid. We were thinking about not wanting to ship frozen, and can we make a shelf stable version and a healthy version of the Slim Gym? And that's where kind of the light bulb went off.”
2023-01-30 · How I Built This with Guy Raz · Chomps: Pete Maldonado and Rashid Ali · IDENTIFIED FROM THE TRANSCRIPT
“Yeah. So Pete had built a WordPress site. We started doing Facebook ads and a little bit of the paid search, like Google ads. But our moms were our best customers the first couple months. But then also like to Pete's point, like, He pivots hard and he pivots fast. So, like, I'm kind of walking through it and I'm learning about meat processing and the yield loss, like you'll buy a loin and cut as many fillets. And there's always loss. So like we were losing money every which way plus the shipping was tough to figure out. At the time our co-packer was also making a multi-pack of meat sticks. It was, I think it was like six or eight in that pack.”
2023-01-30 · How I Built This with Guy Raz · Chomps: Pete Maldonado and Rashid Ali · IDENTIFIED FROM THE TRANSCRIPT
“There's no path to profitability. And because the business was like self-funded, we had to figure out a way to make it profitable. And so that's where like I couldn't solve the equation of like just buying enough and selling enough because the butcher box is a fantastic brand. It's a great business, but they figured out a formula that worked and it's being able to put the right things in the box to have it make sense from a margin perspective. We took the approach of, you know, you can buy ground, you can buy a filet, you can buy a ribeye, you can buy a strip, whatever, but people were picking and choosing. And unless they pick the right combination, we couldn't make money because we also couldn't charge 25 bucks for shipping. And so that's where we really struggled to get the economics to work.”
2023-01-30 · How I Built This with Guy Raz · Chomps: Pete Maldonado and Rashid Ali · IDENTIFIED FROM THE TRANSCRIPT
“I shouldn't have been eating that the whole time, and maybe that's why I'm gaining weight or whatnot. So I had a basic understanding of how the business worked. And I'm also like, I knew I could figure it out. We figured out shipping frozen without scale.”
2023-01-30 · How I Built This with Guy Raz · Chomps: Pete Maldonado and Rashid Ali · IDENTIFIED FROM THE TRANSCRIPT
“So I was familiar with. Business, and who doesn't like steak? And then when he spell it, and when he explained, and then P kind of explained grass fed versus grain fed and the health benefits, then I'm like, oh.”
2023-01-30 · How I Built This with Guy Raz · Chomps: Pete Maldonado and Rashid Ali · IDENTIFIED FROM THE TRANSCRIPT
“But I think what Pete effectively presented was a living case study. And so in my mind, I was like, let's see if we can get this off the ground and see. It can become, you know, he and I both had a full time job that we're bringing in money. This is just something on the side.”
2023-01-30 · How I Built This with Guy Raz · Chomps: Pete Maldonado and Rashid Ali · IDENTIFIED FROM THE TRANSCRIPT
“Pinged him the next day, and we were like, he goes, Do you want a partner on this? And he was like, Sure, we met for lunch. I mentioned how much had he invested. And he was like, was it $3,250, $3,250, I think is what Pete had put up. So I cut a check and match that My wife was an attorney. She drafted the partnership agreement. Yeah, Pete moots very quickly, so I think it was signed within the next 24 hours. And that effectively was the start of the partnership.”
2023-01-30 · How I Built This with Guy Raz · Chomps: Pete Maldonado and Rashid Ali · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, it was the first time. I wasn't into CrossFit or Paleo. So Pete mentioned it, you know, but you plant a seed. I start doing the research. I get excited. So I talked to him about my background in operations and finance and numbers. And like I love living in Excel. It's just how I was wired. And he was like, wait, that's the stuff that I hate. Like he was like, and then from on the flip side, him really good on the sales and marketing, the creative side. And it's like something where I kind of struggled. But I'm good with if you give me an idea, I can challenge it, right? I'm wired to challenge and find opportunity and make it better. It's just the way I'm wired. And so it complemented our skill set.”
2023-01-30 · How I Built This with Guy Raz · Chomps: Pete Maldonado and Rashid Ali · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, so some of my college friends, their wives were friends with Steph, Pete's wife. And I think. Yeah, so Pete makes a joke. It's like, I think we went to a few group dinners and me and him didn't really click. We were just like, you know, it was just the guy across the table. I don't think we interacted much. But then a couple months later there was a birthday party where some friends and we were all playing poker. And ironically enough, me and Steph, his wife made it was down to the two of us because he was going to win the tournament at one point. I think she threatened to push me down the stairs if I beat her. I don't recall exactly who won. But Pete and I at some point were just kind of off to the side and we're chatting and he was telling me about this business that he had started. And so what he was presenting was a more convenient solution to get grass-fed beef. Did you know?”
2023-01-30 · How I Built This with Guy Raz · Chomps: Pete Maldonado and Rashid Ali · IDENTIFIED FROM THE TRANSCRIPT
“Meat packing plant, so he was already in this business packing all different types of meat. He was processing For hunters doing their deer, like the venison meat, and he had all types of relationships with these smaller grass-fed beef farmers and kind of a small network of producers. So I talked to him about my idea and he said you should come out to the plant and meet me when we get back. And so I did. And he was going to be almost like a co packer. So he was kind of the third party. He was going to allow me to text or process it. And then he was going to actually pack it and ship him out for us. He didn't really have a stake in the actual company. He was just more of a third-party.”
2023-01-30 · How I Built This with Guy Raz · Chomps: Pete Maldonado and Rashid Ali · IDENTIFIED FROM THE TRANSCRIPT
“Exact idea. Yep. So that was my idea. Now it was like, how do you figure out how to get that going? Then I go to a wedding, a good buddy of mine and his wife. My wife and I are friends with them, and they were getting married in Missouri. I met his brother-in-law. His brother-in-law happened to own the only facility in central Illinois that was a certified organic and USDA plant.”
2023-01-30 · How I Built This with Guy Raz · Chomps: Pete Maldonado and Rashid Ali · IDENTIFIED FROM THE TRANSCRIPT
“There was logic behind the name actually. So the L-O-G-I, so Lo GI, so low glycemic index was one of the things that we were all talking about with TOR. All right.”
2023-01-30 · How I Built This with Guy Raz · Chomps: Pete Maldonado and Rashid Ali · IDENTIFIED FROM THE TRANSCRIPT
“That's it. Absolutely. And seeing what I was seeing with this kind of cult-like community, the idea originally was going to be like, can I compete with Omaha stakes? They're not doing grass-fed beef. Maybe I could just do grass-fed ground beef and steaks and ship those to people, create my website and do it a much simpler website than I was originally trying to do with Frozen Fitness. Get that off the ground.”
2023-01-30 · How I Built This with Guy Raz · Chomps: Pete Maldonado and Rashid Ali · IDENTIFIED FROM THE TRANSCRIPT
“Using these tools and looking at grass fed, like the search terms for grass fed beef for grass fed beef delivered, any type of search term that was all related to that. So paleo, keto, all of those. And every single one of these search terms were just like an absolute, like it's like a trajectory, like a hockey stick trajectory.”
2023-01-30 · How I Built This with Guy Raz · Chomps: Pete Maldonado and Rashid Ali · IDENTIFIED FROM THE TRANSCRIPT
“No, I mean, I had an idea and I wanted it to be in food and I learned this thing following Tim Ferris actually, he had a blog. And on this blog, he interviewed a guy named Noah Kagan. And Noah did this interview talking about how to create a million dollar business in over a weekend. And essentially what he talks about is establishing like proof of concept and using free tools like Google Trends and then taking out some really cheap back then they were really cheap Facebook ads to see if you could get anybody to pay for the product even if you don't have the product yet maybe you have no money to even produce it create an ad put it out there see if someone will actually transact and just refund them back their money and tell them what you were doing and then you know and then I was like this is like the craziest thing ever but such a good idea so i started”
2023-01-30 · How I Built This with Guy Raz · Chomps: Pete Maldonado and Rashid Ali · IDENTIFIED FROM THE TRANSCRIPT
“Oh, yeah. I loved it. It added this element of competition where now I'm like competing with the other people in the gym. And oh man, that was so addictive. But I just realized then that if I can create something that would get any type of traction within the CrossFit community, it could blow up like wildfire. And so I kind of had my target market in mind. Yeah. For the next venture”
2023-01-30 · How I Built This with Guy Raz · Chomps: Pete Maldonado and Rashid Ali · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I mean, personally, at that point, I had already kind of got drifted away from the personal training. And I was kind of getting burnt out, I think, with a lot of my regular routines. But then that's when I found CrossFit, actually, in Chicago.”
2023-01-30 · How I Built This with Guy Raz · Chomps: Pete Maldonado and Rashid Ali · IDENTIFIED FROM THE TRANSCRIPT
“No, I was so heartbroken about that one that I just couldn't. But I would say that I loved food so much. And that was one thing that I learned from that. I loved that business. It was like so cool to me. I loved watching the food get made. I love knowing that you could package it up and just sell it to someone and then somebody's in some random part of the world can just be eating your product. Like to me, that was just like, you know, it's a really cool thing to think about”
2023-01-30 · How I Built This with Guy Raz · Chomps: Pete Maldonado and Rashid Ali · IDENTIFIED FROM THE TRANSCRIPT
“So I enjoy deal making, especially big deals. I get very excited about that. But you finally get to a closing or you don't, right? And so you don't and you get nothing or you get to a closing, you get a big check for it. Then you kind of start from scratch the next day. You're not building anything. There was no residual. And that always kind of ate at me. I hated that idea. So I was just thinking like, what can I build that would have residual income for me that I could build maybe on the side and continue doing my big deals? That would be maybe the bulk of my income. But then this can be like the supporting, you know.”
2023-01-30 · How I Built This with Guy Raz · Chomps: Pete Maldonado and Rashid Ali · IDENTIFIED FROM THE TRANSCRIPT
“When my investor told me he wanted money back, I said, I can't give you your money back. It's all in frozen inventory. I'm like, I actually need more money to sell it. I have no way to tell anybody about this. And so the arguing went back and forth. And it got ugly, to say the least, where I didn't like some of the threats that were coming my way. And so I packed it up. I actually ended up walking into his attorney's office and handed him a terribly written piece of paper where I just signed over the business to him and I said he could have all that inventory and the business because I don't want to do this with him anymore. And so that was that. Was weighing over my head. I think it was a good idea at the time, probably should have gone to raise money from a VC, somebody that could actually add value”
2023-01-30 · How I Built This with Guy Raz · Chomps: Pete Maldonado and Rashid Ali · IDENTIFIED FROM THE TRANSCRIPT
“Experience for customers when they went to there. They had all the options. And I was building out all the tools that I could think of that anybody would ever want, which was the absolute wrong thing to do. So I burnt through a good amount of cash trying to do all the customization. And in the end, never got to. Fully functional website just because of that.”
2023-01-30 · How I Built This with Guy Raz · Chomps: Pete Maldonado and Rashid Ali · IDENTIFIED FROM THE TRANSCRIPT
“One thing that I learned the hard way was that when you have no distribution, there's no way to replenish the freezers. So we would place the freezer. I would actually drive up with a pickup truck to, we had them from South Florida all the way up to Atlanta. I'm in Naples, Florida. I didn't really think about how am I going to replenish these things? I thought that I could just pack them up and mail them. And then that proved to be incredibly expensive and I wasn't going to be able to do that. Yeah, we realized that there was a major gap in the business model. But my big idea that I fixated on was really, okay, I'm going to build this website and compete with NutraSystem. I've already proved out that there's a need for the product. People were buying it when they would get it. But I went way too big on the website. I wanted it to be absolutely perfect. And I wanted to be the seam.”
2023-01-30 · How I Built This with Guy Raz · Chomps: Pete Maldonado and Rashid Ali · IDENTIFIED FROM THE TRANSCRIPT
“He agreed to putting in $250,000. He actually put in, I believe $60,000. Then the world really fell apart when the real estate market meltdown happened and he got hit pretty hard. Then it became me begging him for more money and then him telling me that he actually is not going to give me any more money at all. He wants his initial investment back as well.”
2023-01-30 · How I Built This with Guy Raz · Chomps: Pete Maldonado and Rashid Ali · IDENTIFIED FROM THE TRANSCRIPT
“In Naples, and there was a guy I met, and he put me in touch with an investor who was a real estate guy here who owned these RV parks. He was very interested in what we were doing. He owned a gym as well. And that guy wanted to invest. And so I formed a deal with him. And we went to town and started trying to make product.”
2023-01-30 · How I Built This with Guy Raz · Chomps: Pete Maldonado and Rashid Ali · IDENTIFIED FROM THE TRANSCRIPT
“So, thinking back, this is probably one of the more lucky instances of my life where I ended up buying a house in Orlando was one of the four that I was left with. And that house, a guy reached out to me. He and his wife wanted to rent it. And I asked him what he did for a living. And he tells me he works for a frozen food company. He's on the upside. He does that, he handles the manufacturing. He was actually a really good guy. He kind of just took me under his wing and he taught me everything about the USDA, about co-packing, about sourcing. And, you know, and so I let him live in my house for next to nothing. And then he helped me find a co-packer.”
2023-01-30 · How I Built This with Guy Raz · Chomps: Pete Maldonado and Rashid Ali · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, so it was a basic meal that you would have at home, but it was flash frozen. So it would have chicken, broccoli. There was some sweet potatoes in one of them. That one was actually a balsamic chicken, which was one of the favorites. We had a pasta with meatballs. I had a tilapia for a little while, but I did not like the smell of microwaved tilapia.”
2023-01-30 · How I Built This with Guy Raz · Chomps: Pete Maldonado and Rashid Ali · IDENTIFIED FROM THE TRANSCRIPT
“Is any fitness buff, and then we had two lines, one for people that wanted to lose weight, one that for people that wanted to bulk up. Kept it really basic.”
2023-01-30 · How I Built This with Guy Raz · Chomps: Pete Maldonado and Rashid Ali · IDENTIFIED FROM THE TRANSCRIPT
“So originally, I had the idea I wanted to do it just like NutriSystem. You could go to the website, you can order it, you could call in and order it. But then I realized how expensive it was going to be to start. The website and all that, and so I realized one of the things I could do is sell it out of gyms, but gyms didn't have freezer space. So I found these really cool little glass top ice cream freezers that were coming in from China. I could get them for like $350 to $400 apiece. And I bought five of them. And I saved up some cash. I dropped them in some gyms”
2023-01-30 · How I Built This with Guy Raz · Chomps: Pete Maldonado and Rashid Ali · IDENTIFIED FROM THE TRANSCRIPT
“And it was right because I guess if you did Neutra System, it was like a subscription, or Jenny Craig, they were brought into your home. This was something that would be available aware at the grocery store at”
2023-01-30 · How I Built This with Guy Raz · Chomps: Pete Maldonado and Rashid Ali · IDENTIFIED FROM THE TRANSCRIPT