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Peter Rawlinson

lines on the record: 77
first: 2024-06-20
most recent: 2024-06-20
sittings or episodes: 1
sources: podcast

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“margins, but I think others could manufacture that having access to our world leading technology, and with that multiplier effect we truly can have an impact upon the environment and therefore the future of mankind.”
2024-06-20 · Masters in Business · Lucid CEO Peter Rawlinson on Computer Automotive Engineering · IDENTIFIED FROM THE TRANSCRIPT · source
“I believe we can be a healthy company. I think that what is not recognised is that our technological advantage today, which is seen as a burden, it will become a cost down enabler, and therefore we will be operate able to operate at a better gross margin because of that. Our very technology will be a gross margin enhancer, which will give us a profitability edge, and by the early twenty thirties I'd like us to be selling no less than a million cars a year, because that's what it takes to have a meaningful impact upon the environment, but I also want this multiplier effect with our tech licensing business, because what the world needs is the twenty five thousand dollars car. I don't think that's the business we lucid as a company and our shareholders deserve because it's all about volume.”
2024-06-20 · Masters in Business · Lucid CEO Peter Rawlinson on Computer Automotive Engineering · IDENTIFIED FROM THE TRANSCRIPT · source
“I'd love to do it, but we've got laser commitment. We have to focus on the big ones, gravity. So we've got air now. Gravity's coming? And then the really big one, that mid-sized platform, the more affordable forty eight fifty thousand dollars car, we've got a laser focus upon that and something else. A technology roadmap which excites me the most because no one else is staying still. This is a technological race. And we have to keep running. Because if you don't run, others will catch you up. And the best defense we have is to keep our tech roadmap intact. And that's what excites me the most.”
2024-06-20 · Masters in Business · Lucid CEO Peter Rawlinson on Computer Automotive Engineering · IDENTIFIED FROM THE TRANSCRIPT · source
“It came public with his back and came back down. Yes, actually. And actually, that triggered some of my performance stock options, which my stock options performance package was based entirely upon share price. And so all that remuneration was due to performance related stock options, which I triggered. I've not sold a single share other than ones that I just had to for tax purposes. And so I'm all in on this company. I'm resolutely optimistic. I think we've got the best car in the world at the moment in the lucid air. We're out selling Porsche Tykan and Mercedes here in the US. We're out selling BMW. We're out selling the ETRON EGT. And this is a company that many people still haven't even heard of, Lucid.”
2024-06-20 · Masters in Business · Lucid CEO Peter Rawlinson on Computer Automotive Engineering · IDENTIFIED FROM THE TRANSCRIPT · source
“Well, I take my responsibilities very seriously. It is a way to my shoulders, but it's one that I can carry. I'm comfortable with what we're doing. I think we can conduct ourselves in an incredibly ethical manner. I'm very committed to this company, and I'm all in. I've never sold a single share in the company ever. And it had a joke.”
2024-06-20 · Masters in Business · Lucid CEO Peter Rawlinson on Computer Automotive Engineering · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah, I see a starting point of just under eighty thousand dollars for a variant of gravity. Absolutely. That's essential.”
2024-06-20 · Masters in Business · Lucid CEO Peter Rawlinson on Computer Automotive Engineering · IDENTIFIED FROM THE TRANSCRIPT · source
“We haven't announced precise purchase start of purchase. We scheduled for startup production late this year. Realistically, the ramp up in production will take place during the early part of next year, so watch this space for an announcement in terms of availability.”
2024-06-20 · Masters in Business · Lucid CEO Peter Rawlinson on Computer Automotive Engineering · IDENTIFIED FROM THE TRANSCRIPT · source
“Yes, absolutely. It's going to be a seminal product. It's going to be the best SUV on the planet. Nothing less will suffice.”
2024-06-20 · Masters in Business · Lucid CEO Peter Rawlinson on Computer Automotive Engineering · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah, and first of all, with the luxury, we wanted to endow the car with a quiet luxury, an understated luxury, but really high quality materials in a very understated sort of a California inspired design sensibility. And that's often misinterpreted as it's not true luxury. Well, it's not ostentatious luxury, no. It's understated quite luxury.”
2024-06-20 · Masters in Business · Lucid CEO Peter Rawlinson on Computer Automotive Engineering · IDENTIFIED FROM THE TRANSCRIPT · source
“Technology And big new tariffs announced in Europe as well. So my take on That Vehicle engineering has advanced to a shocking degree in a good way the last three years I can't believe how much better their cars are The battery technology for LFP they're in a leadership position Powertrain technology is still several years behind Tesla, and Tesla several years behind Earth. But don't underestimate them. I mean, if they can transform their vehicle, I want to talk about vehicle engineering, I mean fit and finish door slam, wind noise, ceiling, materials, comfort in the seat. Let me interrupt you right there. Traditional attributes. Let me interrupt you that.”
2024-06-20 · Masters in Business · Lucid CEO Peter Rawlinson on Computer Automotive Engineering · IDENTIFIED FROM THE TRANSCRIPT · source
“Manufacturers, BYD, Goshen, there's several that are really taking a lead in this blade type LFP technology. And I think it has its place. I think for a performance premium car, cylindrical lithium iron cells, NMCs are the right solutions still. And I think they will have...”
2024-06-20 · Masters in Business · Lucid CEO Peter Rawlinson on Computer Automotive Engineering · IDENTIFIED FROM THE TRANSCRIPT · source
“And it's been really developed a lot, particularly by the Chinese. And actually, it's energy capacity is growing quite healthily of late, and it's got the added advantage it can take a lot of power charging. So I think there's a real argument for less lower range cars with LFP cells and more mature infrastructure not enough to go so far, inexpensive, yes, you take a mass hit, but with Lucid's efficiency then with the mass hit becomes less because we're carrying less cells. And then, okay, you have to charge a bit more often, but it's really fast when you do charge. So you're thinking then about like stopping for seven or eight minutes rather than 15 minutes. And so it's going to be more stop and go. And that's what...”
2024-06-20 · Masters in Business · Lucid CEO Peter Rawlinson on Computer Automotive Engineering · IDENTIFIED FROM THE TRANSCRIPT · source
“You have a small. The benefits cancel each other out. It's a great idea, but you do the math and it doesn't help you, actually. It actually makes things even more complex. One of the potential saviors here is the growth of LFP. This is the new iron phosphate chemistry. Now, iron phosphate has kind of... Sucked because its lower energy and it's cheaper so it's kind of like the cheaper nasty poor man's cell.”
2024-06-20 · Masters in Business · Lucid CEO Peter Rawlinson on Computer Automotive Engineering · IDENTIFIED FROM THE TRANSCRIPT · source
“Myles charged, well, it'll give you technically per hour, but it's miles per minute that matters. And we're on the same page. That is the first thing. That's the thing that counts. And we're able to get a grant touring and get 300 miles range charged in 21 minutes. It's extraordinary. We've got the fastest charging thing on the planet. Now, one of the issues with today's cells is that you trade energy for power. So, actually, you could have faster charging more power dense cells, but you'd lose range for that. So we always tend to go for more energy cells, which have got a limit to the charge rate.”
2024-06-20 · Masters in Business · Lucid CEO Peter Rawlinson on Computer Automotive Engineering · IDENTIFIED FROM THE TRANSCRIPT · source
“Break, you have 200 miles Well, first of all, and what I want to say is the way, and I will answer your question, but this is a very important point, the way charging is measured really frustrates me because everyone is obsessed with measuring it and how fast the percentage of the battery charges ten to eighty percent. Well, it doesn't matter the miles as well. Totally. It doesn't matter what percentage the battery charges. If your range sucks, the charge rate will suck. So what's important is the power that's going in in kilowatts multiplied by your efficiency in miles per kilowatt hour. And that will give you”
2024-06-20 · Masters in Business · Lucid CEO Peter Rawlinson on Computer Automotive Engineering · IDENTIFIED FROM THE TRANSCRIPT · source
“Are those realistic? I think we have to look at the need for range in the future. Paradoxically I see the electric curls of the future having less range than today and less need for as the network gets built out. Yes, as you get a more mature charging infrastructure, I never get range anxiety in a gasoline car. There's always a gasoline. I might have a strange accent, but I have learnt something during my days in the US. There's a gas station on every street corner. I'm not going to run out unless I'm in Utah and the next morning. 200 miles. I don't have to worry about getting gas. So while we see, when we see a more mature charging infrastructure, and the other thing that's coming is faster charging cell chemistry.”
2024-06-20 · Masters in Business · Lucid CEO Peter Rawlinson on Computer Automotive Engineering · IDENTIFIED FROM THE TRANSCRIPT · source
“We haven't disclosed that, it'll just be super competitive, but I can say this I mean that will be a time when we overtly compete with Tesla Model Y and Model 3. That will be our Tesla Model 3 and Y competitor.”
2024-06-20 · Masters in Business · Lucid CEO Peter Rawlinson on Computer Automotive Engineering · IDENTIFIED FROM THE TRANSCRIPT · source
“We'll talk about the SUV in a minute. What are the plans for a really Barry, you're describing our midsized platform exactly that its scheduled for production late twenty six 48 to $50,000 car, state of the art, and we'll be able to make that because we can go further with less batteries, and therefore we can afford to make such a compelling car at that price point, like no one else can, embodying all our learning, all the technology that we've developed from air, and that will transfer all our knowledge into mid sized platform, making EVs progressively more affordable. That is our mission. We want to be a major player. Don't think of Lucid as a niche luxury player. I want to be selling a million of those cars a year in the early twenty thirties.”
2024-06-20 · Masters in Business · Lucid CEO Peter Rawlinson on Computer Automotive Engineering · IDENTIFIED FROM THE TRANSCRIPT · source
“The motor and the inverter, yes, which means we can get 490 miles, which more than anyone else has got, with a smaller battery pack. For example, Model S has got over 100 kilowatt hours. And because of that, because the battery pack costs so much to make, it saves us that money. And as a company we can afford to put that product out there.”
2024-06-20 · Masters in Business · Lucid CEO Peter Rawlinson on Computer Automotive Engineering · IDENTIFIED FROM THE TRANSCRIPT · source
“And the reason we're able to do that is that we can achieve that with just an eighty eight kilowatt hour battery pack. No one else is even close to that.”
2024-06-20 · Masters in Business · Lucid CEO Peter Rawlinson on Computer Automotive Engineering · IDENTIFIED FROM THE TRANSCRIPT · source
“That are coming out of Lucid. Yeah, we were really thrilled because we won Motor Trend Car of the Year for Air, and it's the first time any company in the history of that award has ever won that award with its very first vehicle. No one's ever done that before. So this was a landmark. Yeah, and it was important we started with a high-end vehicle first to establish the brand. But when I launch Lucider in the thick of COVID and we did so on september ninth, twenty twenty, I promised the world that we would get to an entry level price of sixty nine thousand nine hundred. And I'm so pleased that earlier this year I met my promise that we brought the pure version of air, which is an outstanding car.”
2024-06-20 · Masters in Business · Lucid CEO Peter Rawlinson on Computer Automotive Engineering · IDENTIFIED FROM THE TRANSCRIPT · source
“It's a mid sized car with the room of a full-sized car inside. It's got full size, its interior spaces longer than long wheelbase S-class Mercedes. And yet on the outside it's ten millimeter shorter than a Tesla model S. And so I bet the house on We've got to engineer this car and design the whole thing around the will be size of these drive units because we will achieve that miniaturization otherwise it wouldn't work and we managed to pull it off and that's how we were able to do lucid air. It was a huge push that the car would only work if we achieved this miniaturization. We had to achieve it to make the car work.”
2024-06-20 · Masters in Business · Lucid CEO Peter Rawlinson on Computer Automotive Engineering · IDENTIFIED FROM THE TRANSCRIPT · source
“And this is why I could never have done this in a conventional car company. Because what we did was whilst one team set off my motor and inverter and transmission team set off to truly miniaturize that drive unit. The rest of the company, the rest of the engineering and design teams, were designing lucid air as a car, with enough leg room, transformative leg room and comfort in interior space, but much smaller on the outside. Much more error dynamic and much sleeker.”
2024-06-20 · Masters in Business · Lucid CEO Peter Rawlinson on Computer Automotive Engineering · IDENTIFIED FROM THE TRANSCRIPT · source
“That's right. But we'd done all that with model S, but what we hadn't done, and this was the impossible step, and because electric motors were inherently much smaller than gasoline V8s and the like and didn't need all these drive shelves, we had all those advantages with Model S. But what I asked was kind of the unthinkable at Lucid. Well, we know that they drive the electric motor and drive unit is a lot smaller. What if we really explored how small we can make this thing? Don't we just go crazy? Let's see how compact we can make this. Because if we could make it even more compact, we could have an even more profound impact upon the design of the car. And that's when I took perhaps Lucid's greatest gamble.”
2024-06-20 · Masters in Business · Lucid CEO Peter Rawlinson on Computer Automotive Engineering · IDENTIFIED FROM THE TRANSCRIPT · source
“It's more like 20 at motor level. And if you look at the elements within the motor, it's more like 25 if you actually cut away the motor. So often people attribute that to the motor, but it's not. The motor is about 32, 33 kilograms of the 74 kilograms of the complete unit.”
2024-06-20 · Masters in Business · Lucid CEO Peter Rawlinson on Computer Automotive Engineering · IDENTIFIED FROM THE TRANSCRIPT · source
“Well, if you look at the whole unit as a drive unit, inverter, motor and transmission, the whole thing with the differential, it's 9.0. That's substantial. But it's substantial. But”
2024-06-20 · Masters in Business · Lucid CEO Peter Rawlinson on Computer Automotive Engineering · IDENTIFIED FROM THE TRANSCRIPT · source
“Unit. I want a motor transmission unit. And you might think, why do you even need gears? Well, you need gears because the wheels of a car are quite large compared with the diameter of electric motor. So you need to provide that tractive force at the contact patch of the tyre. And the bigger you make the wheel, the less force you're going to have for given talks. You do need to have a reduction set. So we launched Lucida with a ratio of 7.06 to 1. Model S was 9.0 to 1. We went to 7.06 to 1 for, and we compromised a little bit on 0 to 60, but we got better mid-range performance. And I always wanted more mid-range acceleration and efficiency. I wasn't going to be chasing 0 to 60 with it. And so that's why we went to a 7.06 to 1 ratio.”
2024-06-20 · Masters in Business · Lucid CEO Peter Rawlinson on Computer Automotive Engineering · IDENTIFIED FROM THE TRANSCRIPT · source
“does very little, that's why it's hollowed out. So I start asking, well, what does the metal in the middle of a rotor do if it's trying to transmit tok and it's electromagnetic? What does why does we have to have this solid rotors? Why can't we hollow them out more? Well, the answer is it does very little. We can hollow it out. It should be like a tube. And then we start thinking what we can get in. And I have a brilliant engineer, a teamer on my team called Balash Palfiz, Hungarian, who came up with this integrating micro differential inside. And this was all enabled by my brilliant motor engineer, Dr. Ina Dala. And I put them both together to sit together. And I said, look, guys, I don't want to have a separate motor and transmission team. I want to consider a motor transmission as a single rotary inertial system with total, I want to think of it as a single.”
2024-06-20 · Masters in Business · Lucid CEO Peter Rawlinson on Computer Automotive Engineering · IDENTIFIED FROM THE TRANSCRIPT · source
“The electric motor has got two parts there's the fix bit which is called the stator they're very simple and the bit that spins in the middle which is called the rotor and the rotor really provides power as a result of how fast it spins and the torque that it transmits at that spin speed and if you look at something that transmits torque like a propeller shaft in a car you're a car guy You know Propshafts are hollow, the tubular, because that's what's required. Want them to be light and marginal. And you learn that the metal in the middle...”
2024-06-20 · Masters in Business · Lucid CEO Peter Rawlinson on Computer Automotive Engineering · IDENTIFIED FROM THE TRANSCRIPT · source
“and how much you saw right, that's how much talk is being developed from the motor, how much power is being released, and the antithesis under and regenerative braking. And so the task is to create a motor, an inverter system and transmission that's got a much broader bandwidth of efficiency. And this was an even it wasn't, wasn't it? It wasn't even considered possible. I don't think anyone was thinking of it.”
2024-06-20 · Masters in Business · Lucid CEO Peter Rawlinson on Computer Automotive Engineering · IDENTIFIED FROM THE TRANSCRIPT · source
“Seems crazy just saying it right now. I'm smiling. What do you mean you want to reinvent the electric motor? I'll tell you why. There was a perception that you couldn't make a better electric motor, that electric motors are so much more efficient than gasoline cars that it's done. It was designed in the Victorian area and that was it. And it is true that electric motors can be very highly efficient if you put one in an air conditioning tube, you run at a set speed and a set load, it can be right on that peak spot of efficiency. But that efficiency trails off dramatically in any side of that spot. And if you look at electric car, people don't often realize that car goes faster or slower when the motor goes faster or slower. That's what determines how fast you go, how fast the motor is spinning.”
2024-06-20 · Masters in Business · Lucid CEO Peter Rawlinson on Computer Automotive Engineering · IDENTIFIED FROM THE TRANSCRIPT · source
“Okay, okay. So one of the disadvantages when we were doing Model AS was that there were two different teams. One was doing the transmission, another was doing the motor. So JB Strobel's team was doing the motor and I was doing the transmission. And so you've got two different groups and where the two join is a weakness. So we want to set up Lucid. It was clear we needed to reinvent the electric motor. And I can't tell you, Barry, that at the time that seemed crazy.”
2024-06-20 · Masters in Business · Lucid CEO Peter Rawlinson on Computer Automotive Engineering · IDENTIFIED FROM THE TRANSCRIPT · source
“It's a significant advantage, but the biggest advantage in terms of our range and efficiency is not the pack. It's the motor and inverter and the complete drive unit.”
2024-06-20 · Masters in Business · Lucid CEO Peter Rawlinson on Computer Automotive Engineering · IDENTIFIED FROM THE TRANSCRIPT · source
“Oh, yes, yes, and it requires a lot of capital. And then we had a lean period through seventeen and into eighteen where we couldn't find any funding. But we had what turned out to be a very interesting card that had been played. Because in 16, I became friendly with the CTO at McLare and over a cup of tea in England in the Clarentac Centre, English style, we decided that we'd enter the world of electric race cars. and McLaren recognised that they've got great race car experience, but they didn't have the battery pack experience. We've got the battery experience, expertise.”
2024-06-20 · Masters in Business · Lucid CEO Peter Rawlinson on Computer Automotive Engineering · IDENTIFIED FROM THE TRANSCRIPT · source
“Well, there was a tortuous transition at one stage, but by that time, by sixteen, so many of my former Tesla team had come across to join me with this mission to create a better car. And I'd been joined by some key players in the team, Derek Jenkins, from Mazda. I persuaded Derek to give up his job as design director for Mazda North America and join to head up the design studio. Eric Bach came along, who is now my chief engineer and senior vice president of product and engineering. And these are both brilliant, brilliant people who joined me pretty well in the early days. They were through this period with me. And as a little team, we created Lucid. And we launched Lucid Air. It was December. and then it was clear we needed to have some serious money to put this thing into production”
2024-06-20 · Masters in Business · Lucid CEO Peter Rawlinson on Computer Automotive Engineering · IDENTIFIED FROM THE TRANSCRIPT · source
“They've been around a long, long time. So I was approached much later than that. And it wasn't until 2016 that we really created Lucid and really focused on creating the lucid air, the best car in the world. And it was very clear to me that we'd have to change the name and lot of relaunches at a different brand that was more customer oriented in facing. So Lucid was founded and created by a small group of us in 2016 out of the little mattery company which had been around for a long time. And that's when we really got serious.”
2024-06-20 · Masters in Business · Lucid CEO Peter Rawlinson on Computer Automotive Engineering · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah, I think there was a recognition that there wasn't a true value proposition in just approaching that. Actually, Tesla in the early days had a similar approach. It was only later they thought, well, really the car is the true value generator. So I was approached, would I like to join this little company, which really had very little at the time.”
2024-06-20 · Masters in Business · Lucid CEO Peter Rawlinson on Computer Automotive Engineering · IDENTIFIED FROM THE TRANSCRIPT · source
“Still kind of real. Indeed. And do you know what, Barry? What's remarkable about this? I think that adage was true in the thirties and the forties and the fifties, but I've been an advanced engineering in road cars all my life. I've always thought it doesn't happen what goes on the race car. The technology never comes back in. And finally, I've had it happen. And it's genuine what we've learnt on the racetrack with our battery technology is embodied in every lucid air we've ever made.”
2024-06-20 · Masters in Business · Lucid CEO Peter Rawlinson on Computer Automotive Engineering · IDENTIFIED FROM THE TRANSCRIPT · source
“Yes. And if you look at mainstream production technology that we put in lucid air, we get up to nine horsepower per kilogram. Plaid is three point nine. It's not like we're thirty percent”
2024-06-20 · Masters in Business · Lucid CEO Peter Rawlinson on Computer Automotive Engineering · IDENTIFIED FROM THE TRANSCRIPT · source
“Quite separate, quite separate. And we used all that knowledge from four years of successful motor racing to all the teams in the World Championship for electric motorsport that we supplied the batteries for. All that expertise has been bodied in our battery management system, our BMS, and our battery systems in our current cars. And actually right today, we supply the front drive unit, the inverter and motor and transmission, in the nose of all those race cars. That is the most advanced unit in the world today. Nearly fifteen horsepower per kilogram. If you look at what Tesla is doing with its plaid technology, it's about 3.9 horsepower per kilogram.”
2024-06-20 · Masters in Business · Lucid CEO Peter Rawlinson on Computer Automotive Engineering · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah, let me give you some metrics if you look at wheat for many years we supplied the batteries to the World Championship for electric motorsport.”
2024-06-20 · Masters in Business · Lucid CEO Peter Rawlinson on Computer Automotive Engineering · IDENTIFIED FROM THE TRANSCRIPT · source
“No, they won't all, but they will all improve that incremental part which is due to that software, the effect of that particular software. It's only a car that we're going to launch very soon will have the magic five. But they'll all benefit from this.”
2024-06-20 · Masters in Business · Lucid CEO Peter Rawlinson on Computer Automotive Engineering · IDENTIFIED FROM THE TRANSCRIPT · source
“Let me give you an example. We can actually, we've pioneered a type of over-the-air update which is unique. That is a diagnostic tool. So if there's something Knew that's gone wrong with one of the supplier's parts. We can lab test for a test procedure that would identify the nature of the fault. Then we can code that test in our algorithms and we can over the air that and we've actually done this. So it's almost like getting a dose of penicillin that the car gets and it can actually self-diagnose and determine if If there is a new fault from a supplier, this is cutting edge stuff. And more recently as part of the seminal announcement this week that I made that we're going to get to five miles per kilowatt hour, part of that... A part of her is hardware, but a chunk of that advancement is due to some new motor control software.”
2024-06-20 · Masters in Business · Lucid CEO Peter Rawlinson on Computer Automotive Engineering · IDENTIFIED FROM THE TRANSCRIPT · source
“More recently Tesla has finally got to that with the cyber truck, but many people don't realize they think it's an innovation of Cybertruck. It's actually Tesla did it two and a bit years after Lucid did. Lucid innovated with that. and Tesla followed. If you look at our OTA capability, it's without par. Over the air update over the air updates, we've done about seventy five eighty updates. They're coming regularly thick and fast.”
2024-06-20 · Masters in Business · Lucid CEO Peter Rawlinson on Computer Automotive Engineering · IDENTIFIED FROM THE TRANSCRIPT · source
“In virtually that you've mentioned they're behind us, we're about four years ahead of Tesla, I would say that in terms of autonomous driving capability, the marginally ahead of us, but not a long way, they're not at level three, they're at a level two plus something, they're a little bit ahead of us, but that's very deliberate. I've chosen to be a fast follower. But if you look at just about everything else, we're significantly ahead in the core powertrain technologies and also some of the, I mean, you mentioned over the air. Let me give you an example in terms of that. When we launched Lucid, a lot of people don't know this. We launched Lucid Air in the fall of 2021 with a revolutionary 12-volt architecture that we embodied a nodal Ethernet data superhighway in the car. That was in late twenty one.”
2024-06-20 · Masters in Business · Lucid CEO Peter Rawlinson on Computer Automotive Engineering · IDENTIFIED FROM THE TRANSCRIPT · source
“Well, I think it's a worrisome trend of distraction. I'm an engineer and a scientist, and I believe there's compelling, overwhelming evidence that global warming is real, it's happening all around us. You'd have to be blind not to see that. And I'm all in committed to doing all I can, I will not rest, to use my life energy to try to help this generation and future generations, and this is the sense of mission that we carry at Lucid to really advance the adoption of sustainable mobility. And we have to do that with a sense of utter urgency. And these distractions have no place in that mission for me.”
2024-06-20 · Masters in Business · Lucid CEO Peter Rawlinson on Computer Automotive Engineering · IDENTIFIED FROM THE TRANSCRIPT · source
“I think that you've got to look at who is now leading technically. I mean, we've got the highest voltage car, we've got the most efficient, we've got the most aerodynamic, we've got the longest range, we've got the highest performance, we've got the best battery engineering, we've got the most advanced motor control algorithms, I think we've got the best battery management system control system on the planet. If you look at all the breakthroughs that we are making, it's very clear that Back in 2009 to 2012, Tesla was doing that, and today, right now, it's Lucy that's doing it, and someone needs to carry this torch forward for the benefit of all humanity, and we're happy to do that.”
2024-06-20 · Masters in Business · Lucid CEO Peter Rawlinson on Computer Automotive Engineering · IDENTIFIED FROM THE TRANSCRIPT · source
“Well, I think there is a worrying distraction there, and I think that's why the mantle has been passed too lucid. I pledge to my whole team, my investors, all our shareholders, that I'm fully committed to Lucy alone, and I'm all in on just one task, one company. And that's probably why you hardly ever see me in the media, because it requires that degree of commitment to set up a car company.”
2024-06-20 · Masters in Business · Lucid CEO Peter Rawlinson on Computer Automotive Engineering · IDENTIFIED FROM THE TRANSCRIPT · source
“Luis is like a beacon of light now. Hundreds of people have come across and they're drawn to this flame that we are going to be the best technically whatever it takes.”
2024-06-20 · Masters in Business · Lucid CEO Peter Rawlinson on Computer Automotive Engineering · IDENTIFIED FROM THE TRANSCRIPT · source
“We totally had a shared vision and SpaceX was built upon that and I was working in SpaceX that one in great engineers worth 100 mediocre people. It's all about how can you attract the best brains on the planet to come with a sense of mission. And that's what I did. And actually I remember I actually even had a math test for all my candidates and it was like never mind what qualifications you've got. Do this math with me, poor people. I put them all through the ringer and I personally interviewed everyone. And actually I built Lucid that way. I mean I don't know, I don't these days but if you look at the core capability the core engineering talent at Lucid and many of them being with me for many many years and a lot of my Tesla model esque team came across with me and literally we've got hundreds of people who have come across from Tesla to Lucid.”
2024-06-20 · Masters in Business · Lucid CEO Peter Rawlinson on Computer Automotive Engineering · IDENTIFIED FROM THE TRANSCRIPT · source