YouSaid · the spoken record

Philip Krim

lines on the record: 118
first: 2021-06-28
most recent: 2021-06-28
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“It than my wife is. I mean, the only thing is, there's no springs in mattresses anymore. No one's making, I mean, they are. But when I was a kid, you'd jump on the springs and you'd destroy the springs.”
2021-06-28 · How I Built This with Guy Raz · Casper: Philip Krim · IDENTIFIED FROM THE TRANSCRIPT
“It's a tough question. I definitely am someone that puts a lot the majority of the way life happens into luck. You hear the references of like running a company, running a startup. It's like, you know, being in a boxing match and you're just constantly hitting the face. And I think that's 100% true. And having traits that were ingrained to me since I was little, like perseverance and persistence and to be able to absorb that and work through it and absorb the ups and downs. I'm lucky that I'm in the position to have that chance and to be where we are at this point in the journey. So definitely I think bias towards the luck side of things. But no, that there's a lot of factors that go into the journey that people end up on.”
2021-06-28 · How I Built This with Guy Raz · Casper: Philip Krim · IDENTIFIED FROM THE TRANSCRIPT
“When you think about where you've gotten to as a founder and a CEO, how much of that do you think is because of how hard you worked and how much of it do you think it's due to just being lucky and meeting the right people at the right time and the right kind of things breaking your way?”
2021-06-28 · How I Built This with Guy Raz · Casper: Philip Krim · IDENTIFIED FROM THE TRANSCRIPT
“No would be the short answer, certainly not anything that specific was what I was fascinated by. And my sister would tell you I would force her when we were little. Let's play business and I would use my briefcase. And before I could write, like scribble out fake letters and checks and things like that. Business has always been what I've been really passionate and curious about. And so I do think I always dreamed of like what would it be like to run a public company, be a public company CEO? And so this was definitely on my bucket list. Like, did I think I would get here this way and at this age and with this kind of company? No. But definitely something I aspired to since I was little.”
2021-06-28 · How I Built This with Guy Raz · Casper: Philip Krim · IDENTIFIED FROM THE TRANSCRIPT
“When you started selling mattresses in your dorm room at UT in two thousand two or three, could you have imagined running a public mattress company, I mean more than a mattress company, but could you have imagined running a public company that is centered around mattresses direct-to-consumer mattresses?”
2021-06-28 · How I Built This with Guy Raz · Casper: Philip Krim · IDENTIFIED FROM THE TRANSCRIPT
“I don't. I think these things just take their natural progression. And some of my co-founders are younger than me and earlier in their careers and wanted to move on to new challenges and totally. Accepting of that. And I think early on we said Let's be mindful that none of us signed up for this to be forever job until we retire. But let's always make sure we put Casper first in our decision making, but also just be realistic that if one of the founders wants to go on to do something else, let's just prepare for it and talk about it and do right by the rest of the team. And that's kind of how it played out.”
2021-06-28 · How I Built This with Guy Raz · Casper: Philip Krim · IDENTIFIED FROM THE TRANSCRIPT
“And so, you know, if that is one end of the crazy spectrum, the other is what would be the most crazy way to sell a product that when Casper launched was sight unseen? And we said, just no questions asked return policy. If you don't love it, we'll take it back. And fortunately, few customers do, but we just want you to find something that you sleep great on.”
2021-06-28 · How I Built This with Guy Raz · Casper: Philip Krim · IDENTIFIED FROM THE TRANSCRIPT
“It started with the idea of let's put ourselves in the customer seat and work backwards. And the idea of laying on a mattress for 30 seconds in a store and then saying, okay, I want to spend a third of my life on this for the next 10 years. Was equally crazy to us.”
2021-06-28 · How I Built This with Guy Raz · Casper: Philip Krim · IDENTIFIED FROM THE TRANSCRIPT
“Because you can't write a mattress like you sleep on it, and we know how much skin and sweat is inside of a mattress. Just look at any science website you'll find out if you're curious You can't, the secondary market for mattresses, I can't imagine it's that hot, just seems like a crazy thing to offer people, 100 days.”
2021-06-28 · How I Built This with Guy Raz · Casper: Philip Krim · IDENTIFIED FROM THE TRANSCRIPT
“Think I've just wired that way. I don't meditate. I don't take my aggression out in a workout class or anything like that. I try not to... Let the highs get to me, and I try not to let the lows get to me, and I just try to stay pretty balanced. And I think that is felt at Casper. So, you know, I try to keep the company focused on that. Let's remember that we're going towards a point on the horizon. We're not living in the today. And, you know, over time, these things take care of themselves.”
2021-06-28 · How I Built This with Guy Raz · Casper: Philip Krim · IDENTIFIED FROM THE TRANSCRIPT
“I don't internalize it. I won't lose sleep if someone were to write something like that about the company or whatever it may be.”
2021-06-28 · How I Built This with Guy Raz · Casper: Philip Krim · IDENTIFIED FROM THE TRANSCRIPT
“And largely, I don't dismiss it, so I'm not just head in the sand and not understand what's going on. But I don't sit there and read these. I don't get overly focused on it”
2021-06-28 · How I Built This with Guy Raz · Casper: Philip Krim · IDENTIFIED FROM THE TRANSCRIPT
“I'm not one of these people that uses it as a way to get super fired up and like that's not what motivates me. Let's go prove these guys wrong. And that's not what you would hear at Casper either. I don't use it to rile up the troops, if you will.”
2021-06-28 · How I Built This with Guy Raz · Casper: Philip Krim · IDENTIFIED FROM THE TRANSCRIPT
“That were investing capital into their business and around the startup side of things. And we were really one of the last visible companies to go public pre-pandemic, which just means that people immediately started to focus elsewhere as they should. You live with the timing that you have in life. And so it's going to take time to work our way out of where we are. But it's definitely a reality that we're dealing with and that I feel a lot of responsibility for”
2021-06-28 · How I Built This with Guy Raz · Casper: Philip Krim · IDENTIFIED FROM THE TRANSCRIPT
“That is the reality, and I would say uncomfortable saying it's not good. The last thing I personally would ever want to do is lose an investor who I think of it as investing in me as much as it is investing in the company. The last thing I would ever want to do is lose an investor money. And so it doesn't feel good at all. And it's not good. It is a very motivating factor to me to get our stock price up and to have our investors make money. That said, I do truly believe it's a moment in time. I think we did have unfortunate timing when it came time to tapping the public markets. We were the first, I think, visible high-profile company to go public post WeWork, which meant there was a ton of negative sentiment around companies.”
2021-06-28 · How I Built This with Guy Raz · Casper: Philip Krim · IDENTIFIED FROM THE TRANSCRIPT
“This is a little bit of a sensitive topic because I don't want it to come across as sounding like. After you or criticizing you, or I don't want to make you feel, I'm not trying to make you feel bad. where your mind goes, which is raised money on a billion dollar valuation in 2019. You go public in 2020, and investors essentially value the company at the end of that IPO at $500 million, or less than half of what your valuation was when you raised money. And today, it's about a little over $300 million, and it's the market cap valuation. And so what does the story you tell yourself about that? How do you process that?”
2021-06-28 · How I Built This with Guy Raz · Casper: Philip Krim · IDENTIFIED FROM THE TRANSCRIPT
“That's right, it's all out in the open. But we weren't afraid of that. We had, we have a good story, and we have a very bright future. And we're a business that even to this point in time, I think in my judgment, it's been the right point in our business life cycle to invest capital to help us grow our foundation, to help us ultimately become a very large and profitable business. And that's very common for companies early in their life cycle. And if you look at other companies that went public in 2019, that was a very common narrative. You had Uber and Lyft who were going public and not profitable. You had Smile Direct and Peloton that were going public and not profitable. And Casper continues to have a story that I think will ultimately prove to resonate in the public markets. We've had a choppy.”
2021-06-28 · How I Built This with Guy Raz · Casper: Philip Krim · IDENTIFIED FROM THE TRANSCRIPT
“But going public means that you have to reveal everything. Going public means you're all your financial statements, your documents are now public documents, because that's what it means to be a public company. And so a month before your IPO, you had to, all your documents are out in the open, and it showed that you were not profitable, that actually you had lost money in the previous quarter and that the company wasn't yet profitable. That's fine. That happens all the time with many companies. And when people buy a stock, it's often on the belief that eventually they'll reach profitability. But all of a sudden you kind of lay it out there, right? I mean, it's all out in the open.”
2021-06-28 · How I Built This with Guy Raz · Casper: Philip Krim · IDENTIFIED FROM THE TRANSCRIPT
“We actually really didn't feel pressure from investors since we started the company, since the five of us got together. It was always like, what's the next milestone for the business? What's the next milestone for what we want to build? And then let's get there as quickly as we can. Okay, we raised, you know, as you said, another hundred million dollars in March of 2019. What's next? Okay, let's get ready to be a public company. What is that like? So it was really, I think, more self-imposed pressure to kind of get public than anything.”
2021-06-28 · How I Built This with Guy Raz · Casper: Philip Krim · IDENTIFIED FROM THE TRANSCRIPT
“March of 2019, we definitely started focusing on what does it mean to be public ready, IPO ready, what does the IPO process look like, and what do we need to do to be prepared to be a public company? So we were definitely working on that in early 2019.”
2021-06-28 · How I Built This with Guy Raz · Casper: Philip Krim · IDENTIFIED FROM THE TRANSCRIPT
“And that's where we sat down. We talked amongst our board and the founders and the management team. And we said, what's the best way to work with Target today? And we said if they want to make an investment and take a minority position in Casper and if they want to help us more importantly than the investment, if they want to help us commercially and the investment will help catalyze that. Great. That's the win win.”
2021-06-28 · How I Built This with Guy Raz · Casper: Philip Krim · IDENTIFIED FROM THE TRANSCRIPT
“I wouldn't say we got as far as you're alluding to in the process. Target had taken a keen observation to what Casper was doing. They saw what our partnership was at West Elm. And Target wanted to push more into the wellness side of things. They wanted to make a bigger push into sleep, into the mattress side of things. They had a big betting business. They wanted to do more in their pillow business. Brian Cornell, the CEO, who I was introduced to, and he said the commercial opportunities are huge. I think we can build a big business together.”
2021-06-28 · How I Built This with Guy Raz · Casper: Philip Krim · IDENTIFIED FROM THE TRANSCRIPT
“Just felt it was an obligation upon us to take action to let the good actors build their business. And there's great business to be built on the content side and on the advertorial side of the mattress industry and of the sleep category. So long as you do it with proper disclosures, which is what's going on. And so again, it's the narrative behind it, I think, that was a little off.”
2021-06-28 · How I Built This with Guy Raz · Casper: Philip Krim · IDENTIFIED FROM THE TRANSCRIPT
“So the narrative that was behind the story again, so there are good operators in this ecosystem and there are bad operators in this ecosystem. And in our view, Jack Media was a good operator. They wanted to buy this site. And we talked to them about financing that acquisition so that they could operate it. And they had complete independent editorial control and they ran their business. We were just a financing partner for them. And today we're fortunate there are a lot of very good actors providing content around mattresses, providing content around sleep. And the ecosystem is much better than it was back when we were forced to litigate. I mean, litigation is always a last resort. But if the NAD, if the advertising standards that the law says and that the independent advertising bureaus are saying are not being upheld, and that's misrepresented to consumers, we, again,”
2021-06-28 · How I Built This with Guy Raz · Casper: Philip Krim · IDENTIFIED FROM THE TRANSCRIPT
“And so not having proper disclosures is what we litigated about. And I think today we have a better ecosystem for consumers in the industry. Because you see more disclosures.”
2021-06-28 · How I Built This with Guy Raz · Casper: Philip Krim · IDENTIFIED FROM THE TRANSCRIPT
“So it has nothing to do with the content of what they were writing, and it has everything to do with the way that they were representing themselves to consumers. And what we quickly saw happen in this industry was that people were creating content, they were highly, highly compensated by certain companies for that content to be very favorable. And that's fine. As you said, it can be the opinion of someone. But where we draw the line is if they misrepresent what they're doing to consumers, which has to do with disclosure. There are some companies and some sites out there, especially at the time when we were litigating against this that did not represent themselves as being paid by these advertisers. And they represented themselves as independent and unbiased, and that just wasn't reality.”
2021-06-28 · How I Built This with Guy Raz · Casper: Philip Krim · IDENTIFIED FROM THE TRANSCRIPT
“And you wouldn't be able to articulate exactly why, but it has to do with the engineering and the manufacturing processes and the quality standards and the specification and the input ingredients and all of the things that go into it. And I think we got away from that for a little bit and focused more on the brand. Less on the product, but I think we're really focused on the product story at this point.”
2021-06-28 · How I Built This with Guy Raz · Casper: Philip Krim · IDENTIFIED FROM THE TRANSCRIPT
“I wouldn't say I got anxious about other people creating mattresses in the same facilities because I think there's enough secret sauce in our products that really do make them stand out. If you buy our wave mattress today, it has this gel pod system that we invented, we've patented. Now, where I give myself maybe lower marks on kind of my personal scorecard is I don't know that we've done the best job of articulating those product benefits to consumers. And it does get in the weeds to your point. It doesn't stand out as much because, you know, at the end of the day, a mattress sits under your covers and you're not looking at it every day. It's not an aesthetic product. It just has to work well. And I think about it with like, you know, razor blades. You would know very specifically if you're using a razor blade that's high quality and probably expensive and recent versus a low quality inexpensive razor blow.”
2021-06-28 · How I Built This with Guy Raz · Casper: Philip Krim · IDENTIFIED FROM THE TRANSCRIPT
“That's right. So in the mattress industry, a lot of manufacturing is done at contract manufacturers who will make foam or products for anyone in the industry. So it's not abnormal to see multiple brands being produced on the floor of any mattress factory.”
2021-06-28 · How I Built This with Guy Raz · Casper: Philip Krim · IDENTIFIED FROM THE TRANSCRIPT
“That's right. Our first ever partnership was with West Elm on getting our products into their stores and their showrooms and having them promote us as a way for you to buy a mattress as part of your overall bedroom set. So we were always thinking about ways to extend distribution.”
2021-06-28 · How I Built This with Guy Raz · Casper: Philip Krim · IDENTIFIED FROM THE TRANSCRIPT
“It does become, I think, an arms race of trying to think about how you're going to have a defensible business. And so part of it is advertising, but part of what we saw is also the distribution matters and having a place for customers to try the product is an advantage in this industry, in this ecosystem. So that's why we started opening up stores. Today we have 70 retail stores opened and operating, and that's because combining that online experience with the ability to offer a trial experience with our customers is an advantage. And we started thinking about other ways to build advantages. How do we have a one-stop shopping destination for all things sleep? And so how do we expand our product portfolio?”
2021-06-28 · How I Built This with Guy Raz · Casper: Philip Krim · IDENTIFIED FROM THE TRANSCRIPT
“It did, and it was way bigger of an onslaught of competition than I think certainly I could have ever imagined. And I think this is one of the things looking back that, you know, was a mistake on my part. I was kind of dismissive of competition in the early days. I never expected to see so many competitors come at us from so many different angles and that so many of them would just try to copy what we were doing and be fast followers and really just take everything we were trying to be innovative with. And we ended up saying like we started Casper because buying a mattress offline in a store was really confusing. You had all these options. You didn't know who to trust. You didn't know what the different options meant. You know, I think the proliferation of mattress startups certainly got very competitive very quickly and immediately buying a mattress online became even more.”
2021-06-28 · How I Built This with Guy Raz · Casper: Philip Krim · IDENTIFIED FROM THE TRANSCRIPT
“I would say we were worried about it becoming too much of a millennial brand. We knew we were trying to resonate with New York City and San Francisco millennials because that's who we were and that's who our earlier customers were. But we, and I think this was just listening to investors really, like we were acutely aware of the risk of becoming too much of a millennial brand. And I think we heard that with how people were thinking about Warby Parker at a point in time. And we just knew that that was something we were going to have to overcome. When we started to think about non-millennial opportunities, we would go try different advertising campaigns. We would try different Pop up destinations, we would just try to build the business by going kind of community to community and thinking about the groups that we wanted to resonate with.”
2021-06-28 · How I Built This with Guy Raz · Casper: Philip Krim · IDENTIFIED FROM THE TRANSCRIPT
“I think that one of the biggest misses that we had early days was kind of missing the ability that content could have on sleep. And when we were starting Van Winkles, we saw some of the meditation apps coming to market and people were using them for sleep. And we talked about how do people use content as part of their sleep routine. And we missed that opportunity. And I think the folks like Common Headspace have gone on to build great businesses. And I think the killer application for those businesses is not meditation. I think it's sleep. And so I think that area is super fascinating. I think there's going to be a lot of innovation when it comes to people evolving their sleep routine, including content, and we would love to play in them.”
2021-06-28 · How I Built This with Guy Raz · Casper: Philip Krim · IDENTIFIED FROM THE TRANSCRIPT
“It was a thought on where the business could go, which is either that it becomes so interesting and so widely distributed that people do tie it to Casper and so it leads to people buying more frequently from Casper or that it's a standalone Editorial venture where we bring in ads and other advertising partners in addition to Casper and we think of it as just like any other editorial venture. And so we definitely thought that was one place it could go over time.”
2021-06-28 · How I Built This with Guy Raz · Casper: Philip Krim · IDENTIFIED FROM THE TRANSCRIPT
“It's right. I think media company is a generous moniker, but the idea was that buying a mattress is an infrequent purchase with consumers. So what is a way that we can, as Casper, stay... In more frequent conversation and build more frequency of a relationship with customers, and we said content could be a way to do that And so we went out and we started Van Winkles. We hired an editor to help us create content around sleep. And it wasn't about selling mattresses. It was just, let's put it out into the world to our customers and have people sign up for it. And if it's good quality content, people will read it and that will just help build the brand over time.”
2021-06-28 · How I Built This with Guy Raz · Casper: Philip Krim · IDENTIFIED FROM THE TRANSCRIPT
“That's right. So we were more efficient. So we just didn't need as high of Margin dollars. We still have a high margin business and it's a high margin category. So you look today. We're north of a 50% gross profit margin business, which is good and strong. And that's enough to build a defensible business. And to your question on just how many people are buying mattresses, it turns out that every year about 20 million mattresses in the U.S. are sold. And those 20 million mattresses mean that sixteen, seventeen, eighteen billion dollars in the US is spent on mattresses.”
2021-06-28 · How I Built This with Guy Raz · Casper: Philip Krim · IDENTIFIED FROM THE TRANSCRIPT
“So we had always said we're not building a value play. You're not going to buy from us because it's the least expensive option and it's the lowest price, best value, lowest margin option. What we said is we're not going to play games with how we price everything. We're going to price it fairly. And so no matter where you buy a casper product, you pay the same price. Right. And from a margin standpoint, there were just less hands in the cookie jar, if you will, on our products, so we didn't need as high a margin.”
2021-06-28 · How I Built This with Guy Raz · Casper: Philip Krim · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, so the way we talked about it and continue to talk about it is we want to build the world's first sleep brand. We want people to think of Casper when they think about getting a better night of sleep. That could mean buying a mattress, but it could mean any other number of products or services or experiences when it just comes to getting the best night of sleep possible. And just like you think of Nike, when I say going out for a great run or Whole Foods, when I say go buy organic foods, we want people to think Casper when it comes to getting a better night of sleep. And so it was just taking the money and start to build a product pipeline, start to build a distribution pipeline. We knew we weren't going to be just digital. So we started doing pop-ups. We wanted to build a global brand and business. So eventually we launched in Europe. And so that's where we just started to think about what does this business look like down the road. And let's see how fast we can get there.”
2021-06-28 · How I Built This with Guy Raz · Casper: Philip Krim · IDENTIFIED FROM THE TRANSCRIPT
“Huge venture firm, the largest venture firm by kind of assets under management. And we said let's go try to build the biggest business we can. And if we're going to fail, let's fail because we're too ambitious and aiming too big.”
2021-06-28 · How I Built This with Guy Raz · Casper: Philip Krim · IDENTIFIED FROM THE TRANSCRIPT
“And it was all new to us, and so you know we were trying to be deliberate, trying to take it all in, trying to be thoughtful because you're picking a lifelong partner. And the joke we heard from a lot of founders was it's kind of like marriage, but without the divorce option for your Series A investor. So we wanted to pick the best partner we could. And that also just meant thinking about like, what do we want to go do with this business? Do we really want to swing for the fences? Do we want to run it as more of a lifestyle business? It was a crazy time that was awesome and different and overwhelming, but we ended up with a great partner.”
2021-06-28 · How I Built This with Guy Raz · Casper: Philip Krim · IDENTIFIED FROM THE TRANSCRIPT
“Very much so. So one of the common objections we heard from investors was just too early, come see us when you're live and we'll check back in. And I think at that point, I think that's just what investors say to push you off. And when we were able to come back and be like, oh, yeah, we did a million dollars in our first 28 days. I think that was fairly unprecedented. And so that caused a lot of interest into the business. We went from the ugly stepchild to the bell at the ball very quickly.”
2021-06-28 · How I Built This with Guy Raz · Casper: Philip Krim · IDENTIFIED FROM THE TRANSCRIPT
“That's right. It was the manufacturer, and it was really one, it was tough to find a manufacturer to work with us in the first place, and then two, we're still a tiny customer in the grand scheme of things. And so we would have to, we had a forecast. We shared that forecast with the manufacturer. They said, okay, we can live up to this. And then overnight said, oh, wait, those beds that we thought we needed in two months, we need them tomorrow or in two weeks. And so they're like, sorry, that's not how this works. You can't just kind of flip a switch”
2021-06-28 · How I Built This with Guy Raz · Casper: Philip Krim · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, up until Amazon canceled our account because they thought we were reselling them, which we weren't, but we were buying hundreds of these aerobeds just to help people sleep. And, you know, again, at this time, there were only, I think, seven people in the business, including the five co-founders. So we were all living and breathing the customer frustration. We were, you know, I was on live chat until I went to bed and was on live chat the first thing I would wake up and trying to keep up with emails and answer phone calls and trying to fly to Atlanta to get our manufacturer to produce more. But a big manufacturer, they want to go make a run of 500 beds, 1,000 beds. And we're like, no, we just need to ship out a dozen beds today, a dozen beds tomorrow, whatever it is to try to catch up. And it was just really tough to build our way out of the hole.”
2021-06-28 · How I Built This with Guy Raz · Casper: Philip Krim · IDENTIFIED FROM THE TRANSCRIPT
“There were huge delays to the point where we thought this was an existential risk to the business. I mean, people were just super upset with us posting online about our delays. We had promised them to ship in two weeks, and it was taking six or eight weeks. And we felt like the whole business could implode at this point. So we were trying to brainstorm everything we could to keep these customers just having faith in us and giving us the benefit of the doubt, not canceling the order. My co-founder Neil had a brilliant idea at one point to send customers who were delayed on their products aerobeds that we would buy on Amazon and ship to our customers via our Amazon account. Just as a way to say, like, sorry if you need something to sleep on, hopefully this helps.”
2021-06-28 · How I Built This with Guy Raz · Casper: Philip Krim · IDENTIFIED FROM THE TRANSCRIPT
“So apparently your first year target was to reach about 1.8 million dollars worth of mattress sales. And apparently you hit that in two months, which is a great milestone, but also a huge problem because you were not shipping mattresses out fast enough. There was huge delays, right?”
2021-06-28 · How I Built This with Guy Raz · Casper: Philip Krim · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, so we had found a contract manufacturer who makes beds for other brands. We had convinced them to work with us, Casper, and we said, this is the type of bed we want to build here, the four layers that we want to use. And they said, okay, we could build this bed, and so they would build the bed for us. And so they were physically built, you know, the foam was poured and they were assembled outside of Atlanta, Georgia. And then eventually we would ship products from that facility directly to consumers. And then we would also take inventory to our office where we could do our own fulfillment if need be.”
2021-06-28 · How I Built This with Guy Raz · Casper: Philip Krim · IDENTIFIED FROM THE TRANSCRIPT
“So at this point, we had moved into our first office. The office was a second story walk up in Noho in New York City. I think it was 1,600 square feet. And so we had a few in the office that we would ship out that day, put a UPS label on it, and ship. And then we had like U-Haul truck that we had rented that had maybe one or two dozen mattresses that we were keeping out in Brooklyn. We thought we would pull inventory from there and ship it as they would sell. But within two days, we were out of all of the inventory we had.”
2021-06-28 · How I Built This with Guy Raz · Casper: Philip Krim · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I mean, 40 mattresses is like $30,000 worth of business. I mean, again, that was like what we were forecasting to do in month six or seven. And we did it in our first day”
2021-06-28 · How I Built This with Guy Raz · Casper: Philip Krim · IDENTIFIED FROM THE TRANSCRIPT
“Basically, so we actually had convinced a couple of press outlets to cover the launch, and we were all impressed and blown away that people woke up that day, read the article, and then came to our website and bought that day. I mean, we sold dozens of mattresses. We were only selling one mattress at that time, six sizes. And it turns out the story brought a lot of people into the website, and those people wanted to try Casper and support Casper, so they bought from us, and they were very vocal about the purchase, and we were just off to the races.”
2021-06-28 · How I Built This with Guy Raz · Casper: Philip Krim · IDENTIFIED FROM THE TRANSCRIPT