YouSaid · the spoken record

Poppy Gustafsson

lines on the record: 28
first: 2024-02-22
most recent: 2024-02-22
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“Quickly with a lot of good advice from people that you trust around you and with an understanding if you get it wrong, which sometimes you will, you can change your mind and course correct and it's okay.”
2024-02-22 · Masters of Scale · Rapid Response: Battling cyber attacks and deepfakes with AI, w/Darktrace CEO Poppy Gustafsson · IDENTIFIED FROM THE TRANSCRIPT
“Wow, the good thing about math problems is there is always an answer. The trouble with business problems is there's not always an obvious answer.”
2024-02-22 · Masters of Scale · Rapid Response: Battling cyber attacks and deepfakes with AI, w/Darktrace CEO Poppy Gustafsson · IDENTIFIED FROM THE TRANSCRIPT
“Running a business is always hard because you're dealing with stakeholders that are changing and their wants and needs are constantly changing. Sort of balance of culture and principles. But business leaders thrive in that change. And if it was easy, we wouldn't need CEOs.”
2024-02-22 · Masters of Scale · Rapid Response: Battling cyber attacks and deepfakes with AI, w/Darktrace CEO Poppy Gustafsson · IDENTIFIED FROM THE TRANSCRIPT
“Again, it's always that interface between the humans and the technology. And attackers will be leveraging their influence to change human actions to gain an entrance into technology that they wouldn't otherwise have that access to.”
2024-02-22 · Masters of Scale · Rapid Response: Battling cyber attacks and deepfakes with AI, w/Darktrace CEO Poppy Gustafsson · IDENTIFIED FROM THE TRANSCRIPT
“I can't comment specifically on terms of the election, but when it comes to cyber threats, attackers are intentionally exploiting human vulnerabilities to their own advantage, trying to shape their behaviors in a way that is advantageous to them. I can see how that translates to another world when it's changing perceptions or influence. I can absolutely see that people will be driving to those ends.”
2024-02-22 · Masters of Scale · Rapid Response: Battling cyber attacks and deepfakes with AI, w/Darktrace CEO Poppy Gustafsson · IDENTIFIED FROM THE TRANSCRIPT
“I mean, if we wanted a round of applause, it'd all go and work for the circus, wouldn't we? I do think it's. If we do our job right, no one knows that you've ever been there. We've got customers, we've got a wonderful neonatal unit where those doctors and nurses are doing a real job of caring for babies and they're relying on a lot of tech in order to be able to do that properly. And if Dartrace does its job right, they can just take that tech for granted.”
2024-02-22 · Masters of Scale · Rapid Response: Battling cyber attacks and deepfakes with AI, w/Darktrace CEO Poppy Gustafsson · IDENTIFIED FROM THE TRANSCRIPT
“I think very quickly want to avoid any of that sort of ambulance chasing behavior, but I think for me it's cybersecurity's got such a pessimistic view. Whenever you talk about cybersecurity, people imagine that person in IT that's wagging their finger and saying, don't forget your passport or else and you feel like it's, you know, oh God, if I don't get this right and the world's going on, it always feels like at that you're being told off and you have to do this or else that it's a very sort of critical or negative perception. But for me, cybersecurity is such a huge enabler. We all love tech and we all love seeing innovation that's happening throughout society. And cybersecurity is the tool that enables you to embrace that technology into your business and explore it in a way that if the worst were to happen, you'll still be okay.”
2024-02-22 · Masters of Scale · Rapid Response: Battling cyber attacks and deepfakes with AI, w/Darktrace CEO Poppy Gustafsson · IDENTIFIED FROM THE TRANSCRIPT
“I think it's because I'm a mathematician. I studied maths at university and I loved my maths lecture. But in those days, it was a big overhead projector and people writing formulas and algorithms and projecting it onto this big white board and it felt very ethereal and filled with people with leather patches on their elbows. And now I am here running a business where that mass, that very same math that we studied all those years ago is solving real life problems on real data for like real organizations that all of us benefit from and seeing that mass in action is just very exciting.”
2024-02-22 · Masters of Scale · Rapid Response: Battling cyber attacks and deepfakes with AI, w/Darktrace CEO Poppy Gustafsson · IDENTIFIED FROM THE TRANSCRIPT
“Exactly. So the evolution of us as a business has gone really sort of through three chapters. And the sort of first phase was to say we've identified an attack. And an alarm bell would ring and we'll say, yo-hoo. And we think, yeah, great job, Dartrace. But very quickly, we realized that that sort of reactive approach wasn't enough. Like you can't simply be another alarm bell ringing. And so we moved into what I think of as like the active phase, the middle period of Dot Trace's life to date. It's not enough for me simply telling Bob that he's been attacked. We need to help Bob by stopping that attack and kicking it out. So how do you autonomously make changes within that organization to stop the attack within its tracks? Informs and enforces the other.”
2024-02-22 · Masters of Scale · Rapid Response: Battling cyber attacks and deepfakes with AI, w/Darktrace CEO Poppy Gustafsson · IDENTIFIED FROM THE TRANSCRIPT
“You need a combination of approaches. So typically an organization will secure that first line defense will be on a threat-based, you know, all the attacks of the past. You've got that rear view mirror of what has happened historically. Let's not suffer those same attacks again. So at the perimeter, you will keep those out. And that's your antiviruses. That's your fireballs. But the moment that something gets through that, your next line of defense by definition can't be relying on the same approach. It has to see the problem from a different perspective. And that's what we do here at Dartrace.”
2024-02-22 · Masters of Scale · Rapid Response: Battling cyber attacks and deepfakes with AI, w/Darktrace CEO Poppy Gustafsson · IDENTIFIED FROM THE TRANSCRIPT
“With the passage of time, each of those installations becomes entirely unique and completely bespoke to that organization. But when it comes out the box, so on day one, when that license key is typed in, it's exactly the same software, whether you're protecting a global financial bank that's got offices all over the world, or whether it's one of my favorite customers as a small hospice down the road from near where I live or anything in between. It's exactly the same thing, which is artificial intelligence that goes into that organization and learns its unique digital DNA.”
2024-02-22 · Masters of Scale · Rapid Response: Battling cyber attacks and deepfakes with AI, w/Darktrace CEO Poppy Gustafsson · IDENTIFIED FROM THE TRANSCRIPT
“France somewhere, it will just find it. I virtue the fact it's not the business that it's studying. There's no update or push required. The AI learns on the job that by virtue of the fact it's not normal for that organization, it knows that it's a threat that needs to be intercepted and controlled. And of course, all of this done entirely autonomously, entirely by the software and without human intervention.”
2024-02-22 · Masters of Scale · Rapid Response: Battling cyber attacks and deepfakes with AI, w/Darktrace CEO Poppy Gustafsson · IDENTIFIED FROM THE TRANSCRIPT
“Observe the daily ebb and flow of digital activity to learn your unique digital culture, your unique digital fingerprint, if you like. And once you know that, you can always spot when it changes. You can find the aberration that says this could be a big alarm bell. There's something very different that doesn't normally happen for your organization. It's happening over here. Or it could be lots of small crumbs of evidence that come together. It could be a number of different things, but we spend our time learning and studying the business rather than the threat, which means when there's a big new ransomware attack such as the ones that US water facilities are currently suffering from, when there is a big event like that, we don't have to come scrambling through and say, quick, now let's update the dark trace 9,000 customers that we're protecting for this new form.”
2024-02-22 · Masters of Scale · Rapid Response: Battling cyber attacks and deepfakes with AI, w/Darktrace CEO Poppy Gustafsson · IDENTIFIED FROM THE TRANSCRIPT
“This is the brilliance of what we do at Dartrace. So cyber can be viewed through two lenses. And the first is just as you've described. So what's happening outside there in that big, bad world? And who are the attackers? And what are all of the known attacks? And what do we think that the threats of tomorrow are going to be? And then lock all the doors and fasten all the windows against all of that known threat. But the reality is something's always forgotten or missed or the human whose job it was to lock the doors and windows had a bit of an off day and didn't quite do it. There's always something that goes wrong with that plan. And that's where Dartrace comes in. And we see the problem through the opposite lens. So instead of saying what's happening out there in the threat landscape and what are the baddies up to, we say let's look at you and your business and your organization and just”
2024-02-22 · Masters of Scale · Rapid Response: Battling cyber attacks and deepfakes with AI, w/Darktrace CEO Poppy Gustafsson · IDENTIFIED FROM THE TRANSCRIPT
“Is the idea that software should be secure by design wherever possible people should be building products that have inbuilt security such that it makes the attacker's job far harder? And I agree with that. Let's make the attackers job harder wherever we can as a first port of cool. But a lot of this is based on the idea that the attack will be known and it will be in some way predictable or repeatable. And the reality is the vast majority of these attacks are novel and unpredictable. And so you can never eradicate all risk by building in that secure by design, that pressure to bring products out quickly is very real. And there's some very real benefits to people bringing out things out to market.”
2024-02-22 · Masters of Scale · Rapid Response: Battling cyber attacks and deepfakes with AI, w/Darktrace CEO Poppy Gustafsson · IDENTIFIED FROM THE TRANSCRIPT
“Without people, there would be far less cyber attacks. I think that's safe to say, but it's also safe to say that people are an essential part of what makes our businesses brilliant. And Dartreys, who want to let the people in the business focus on what it is that they do best.”
2024-02-22 · Masters of Scale · Rapid Response: Battling cyber attacks and deepfakes with AI, w/Darktrace CEO Poppy Gustafsson · IDENTIFIED FROM THE TRANSCRIPT
“Let's take a step back cyber threat comes wherever we mix people and technologies. And the gap between those two is what an attacker is trying to exploit. And if we had businesses that had no technology, there'd be no cyber threat. And likewise, if we had businesses that were just technology and had no humans in it, they'd be much, much, much easier to protect. So it's that combination that attackers are constantly trying to push their way between. But technology is a huge enabler for so many businesses. And cybersecurity is the thing that allows people to embrace that technology if we really do our jobs properly. They shouldn't be having to see that through a cybersecurity lens. You shouldn't be having to have a conversation with me thinking, can I trust Poppy? Technology has the power to be able to take care of that and”
2024-02-22 · Masters of Scale · Rapid Response: Battling cyber attacks and deepfakes with AI, w/Darktrace CEO Poppy Gustafsson · IDENTIFIED FROM THE TRANSCRIPT
“One of the things that we try and look for is the outcome rather than motive. So often what attackers are trying to do is to create a quick response that if you had time to think about it, perhaps you wouldn't do. But if you're under pressure, they're trying to create an urgency so you respond before you've had the chance to think. So it's not about saying, how do I authenticate this image that I'm receiving necessarily, but what is the behavior that is being trying to be driven out of this communication? Are they trying to create a sense of urgency? Are they steering you to a behavior that is unusual for your organization or you and your behavior? So what we tend to look for is not saying, is this a threat, but what is the outcome of this and could that be threatening to the organization or something that's indicative of a behavior that you'd want to control?”
2024-02-22 · Masters of Scale · Rapid Response: Battling cyber attacks and deepfakes with AI, w/Darktrace CEO Poppy Gustafsson · IDENTIFIED FROM THE TRANSCRIPT
“Teams or you're chatting interface, whatever it is, all of which broaden the footprint that an attacker could potentially find their way into an organization via. So it's a really complicated and expanding challenge”
2024-02-22 · Masters of Scale · Rapid Response: Battling cyber attacks and deepfakes with AI, w/Darktrace CEO Poppy Gustafsson · IDENTIFIED FROM THE TRANSCRIPT
“Doesn't surprise me. It's something that we see all the time, the advent of tools such as ChatGPT that use AI and generative AI to create conversational pros. These are tools that a lot of us benefit from our day-to-day lives, but they're tools that attackers benefit from. Like we're seeing phishing emails being crafted using these tools. The linguistic complexity of those emails have got far broader as it becomes much easier for people to communicate in a way that feels much more natural and human. It might not be their first language, but suddenly they're able to talk in a much more convincing way that means you're more likely to click on that link or do that thing that they're trying to get you to do that you wouldn't do otherwise. So extrapolating that further as we think about future innovations making it much easier to create these deep fakes, whether it's an audio or audio visual, whether it's your Slack or your”
2024-02-22 · Masters of Scale · Rapid Response: Battling cyber attacks and deepfakes with AI, w/Darktrace CEO Poppy Gustafsson · IDENTIFIED FROM THE TRANSCRIPT
“Digital identity better than anyone else. And by leveraging AI, they're able to arm those defenders with that knowledge and stay one foot ahead of the attacker.”
2024-02-22 · Masters of Scale · Rapid Response: Battling cyber attacks and deepfakes with AI, w/Darktrace CEO Poppy Gustafsson · IDENTIFIED FROM THE TRANSCRIPT
“We set out 10 years ago, let's take as nine that novel threats are the new normal. We're always going to be facing an attack that we don't quite anticipate or was unexpected. And how do you in that knowledge protect a business from a threat when you don't know what it is going to be? And AI is a really powerful tool in that. And yes, AI can be leveraged by the attackers as well. And I'll touch on that in a moment. But cyber security, it's nuance and it's evolving and it requires an ability to reassess decisions that have been made in the past. It's iterative. It's self-learning. And that makes it such a natural home to be able to use AI to put the defenders on the front foot. Because ultimately the defender has the home turf advantage. They are the people that know the business and its culture and its”
2024-02-22 · Masters of Scale · Rapid Response: Battling cyber attacks and deepfakes with AI, w/Darktrace CEO Poppy Gustafsson · IDENTIFIED FROM THE TRANSCRIPT
“I always think about the level of threat as a sort of RD roadmap, if you like, of attack innovation. And at the top end, there's a lot of expertise in the nation-state attacks and how do you protect sort of corporate infrastructure from very targeted attacks to get to a specific thing that could be in water infrastructure, for example. But once you've created that technology, like the Cats out the bag, it then rolls into these enterprises that roll these attacks out at scale and mimic a lot of the business practice that we see in legitimate businesses. And then at the other end, you've got your bedroom hackers who are just there to sort of showcase their skills and expertise and just to cause that disruption all the way through to malicious insiders. So people who are legitimate employees of an organization.”
2024-02-22 · Masters of Scale · Rapid Response: Battling cyber attacks and deepfakes with AI, w/Darktrace CEO Poppy Gustafsson · IDENTIFIED FROM THE TRANSCRIPT
“One of the biggest misconceptions I always think about cyber is that it's a binary problem. So you have bad things or good things and that it's a static challenge. And if only it were, because then you could just say, look, here's all the bad actors, here are all the threats, button down the hatches against this, and you're done. But the reality is it's much more analog than that. Things are a bit bad or something that starts out as benign but can become malicious or something that's malicious could become benign, but it's constantly changing and evolving and transitory, which means it's very hard to keep up with, which is why it's become such a large scale problem. Davos, you know, the World Economic Forum, a third of the businesses there were saying that they have suffered financial impact from significant cyber threats in the last 12 months.”
2024-02-22 · Masters of Scale · Rapid Response: Battling cyber attacks and deepfakes with AI, w/Darktrace CEO Poppy Gustafsson · IDENTIFIED FROM THE TRANSCRIPT
“Is very much a business. There was a big breach last year on the pipeline attack across the US, which saw sort of people sort of queuing for gas stations. And it was a sort of huge uproar as people were getting very frustrated not being able to sort of fill their cars. And I remember at the time, the attackers sent out a statement saying, oh, I'm so sorry that we caused so much harm and disruption to society. And in the future, we're going to do sort of better diligence as to the types of organizations that we hack into. And you think, hang on a minute, this is a business or a legal business that's basically signaling their sort of principles in a way that any legitimate business would do. And it was a real moment of this is big business that's happening on the other side of these attacks.”
2024-02-22 · Masters of Scale · Rapid Response: Battling cyber attacks and deepfakes with AI, w/Darktrace CEO Poppy Gustafsson · IDENTIFIED FROM THE TRANSCRIPT
“They're a helplines for the criminals to use to help them say, oh, I'm trying to do this malware as a service. I'm having a little problem. So I press button A or press button B. This is big business that's operating on the other side of the dark web.”
2024-02-22 · Masters of Scale · Rapid Response: Battling cyber attacks and deepfakes with AI, w/Darktrace CEO Poppy Gustafsson · IDENTIFIED FROM THE TRANSCRIPT
“That's absolutely the case. So, as you said, we just publish our threat report. It's a look back on the last year. And one of the biggest takeaways from me is that innovation isn't something that's just available to the good guys. The bad guys are innovating and evolving constantly. We're seeing a huge rise in the number of sort of what we call as a service tools. So ransomware is a service, malware as a service, all the tools of the attackers are now available to rent.”
2024-02-22 · Masters of Scale · Rapid Response: Battling cyber attacks and deepfakes with AI, w/Darktrace CEO Poppy Gustafsson · IDENTIFIED FROM THE TRANSCRIPT
“Let's take us knowing that novel threats are the new normal. We're always going to be facing an attack that we don't quite anticipate or was unexpected. And how do you protect the business? And AI is a really powerful tool in that. And yes, AI can be leveraged by the attackers as well. But cyber security, it's nuance and it's evolving. It's self-learning and that makes it such a natural home to be able to use AI.”
2024-02-22 · Masters of Scale · Rapid Response: Battling cyber attacks and deepfakes with AI, w/Darktrace CEO Poppy Gustafsson · IDENTIFIED FROM THE TRANSCRIPT