YouSaid · the spoken record

Rachel Carlson

lines on the record: 33
first: 2021-05-27
most recent: 2021-05-27
sittings or episodes: 1
sources: podcast

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“Then has done a master certificate and a number of coaching certifications while working with us. And he's one of the very best. So I hope we have a lot more Carlos all over the country, as well as a lot of people get to be coached by Carlos for frontline workers. This is literally the X factor in changing their lives.”
2021-05-27 · Masters of Scale · Rapid Response: Upskilling and the war for talent, w/Guild Education CEO Rachel Carlson · IDENTIFIED FROM THE TRANSCRIPT
“And we're also trying to get people to think differently about their own frontline workforces when they have middle management jobs open instead of looking out and saying, okay, I now need to hire somebody who went to the same undergraduate university as me, looking instead within their own organization and saying instead of buying the talent, I'm going to build it. There are so many programs designed to help VPs become SVPs and SVPs become Cs. I'm sure we could do that as well as anybody, but we really are the only organization in the country that we know of that's focused on serving every employee, especially the frontline. We've got a program that we call Guild for Guilders, meaning how do you use the Guild program if you work with us? And one of my favorite employees, a guy named Carlos, was actually one of our students, one of our first graduates, and he now is here, a coach for us, works with students across the US. And he's taken wild advantage of our programs. He finished college while he worked at Chipotle.”
2021-05-27 · Masters of Scale · Rapid Response: Upskilling and the war for talent, w/Guild Education CEO Rachel Carlson · IDENTIFIED FROM THE TRANSCRIPT
“I think the thing we're most focused on right now is operating at scale. We know the problems there. We know we have product market fit to solve the problem. We know that our customers on both sides want to work with us. And we most importantly know that we're changing students' lives and creating a lot of economic opportunity for our students. And now we just have to figure out how to put X factors behind every number of how many groups and students we work with on all three sides.”
2021-05-27 · Masters of Scale · Rapid Response: Upskilling and the war for talent, w/Guild Education CEO Rachel Carlson · IDENTIFIED FROM THE TRANSCRIPT
“For Gild, it's mostly opportunity, but I don't ever like talking about the opportunity without talking about why we need to address that opportunity. I think the bigger question is like, what's at stake for the country and for our workers? Because I think the haves and the have-nots, like the K-shape economy, I feel like that was a clever term to say for a couple months, but it's getting worse. The K is getting wider. It almost doesn't even look like a K that your teacher would say was good handwriting at this point. It's out of control. And I don't know what we're going to do if we forget that two-thirds of our workforce is not prepared for the next couple decades, let alone the next decade. And that's like what gets me up every morning. I'm thrilled that Guild is a part of solving that problem, but most of us are really hoping the whole country figures out how to solve this problem.”
2021-05-27 · Masters of Scale · Rapid Response: Upskilling and the war for talent, w/Guild Education CEO Rachel Carlson · IDENTIFIED FROM THE TRANSCRIPT
“Institutions, local private, nonprofit schools. So they were already there. When you talk about who's really suffering in the pandemic, it tends to be the elite but smaller private institutions and the for-profit institutions that don't have endowments. And so those groups are ones we don't normally work with.”
2021-05-27 · Masters of Scale · Rapid Response: Upskilling and the war for talent, w/Guild Education CEO Rachel Carlson · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, so there's a small group of 30 plus schools that we've worked with for many years that we believe have the very best outcomes for working adult learners in the skills and verticals that we focus on. There's then a second ring of the 300 or so schools that generally have the best outcomes across a variety of programs. And we work with those. And then there are actually 7,500 institutions of higher education in the US. And we can process payments and work with any of those, but we very rarely do more than on the ones and twos. So our schools, because we work with kind of the 300 most innovative in America, and it's really kind of the top 2%, they already were online well before COVID. They've been innovating online for a long time. And the why for almost all of them, especially since we only work with nonprofit universities, is about access. They tend to be land grant, colleges, HBCUs, tribal colleges, Hispanic serving.”
2021-05-27 · Masters of Scale · Rapid Response: Upskilling and the war for talent, w/Guild Education CEO Rachel Carlson · IDENTIFIED FROM THE TRANSCRIPT
“And we're getting paid, you know, on the other side of the marketplace. We're technically, we get paid for our technology, our payments platform, and all the coaching and advising we do. And we get paid for that by our partners who are otherwise just where they're getting those dollars from is by not paying the digital marketing platform. So we're benefiting from the savings cost of cutting digital marketing out of the equation.”
2021-05-27 · Masters of Scale · Rapid Response: Upskilling and the war for talent, w/Guild Education CEO Rachel Carlson · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, what's crazy is that we haven't quite figured out how to measure the return on productivity. Go ask any university or any Fortune 1000 how they might measure your workforce suddenly being smarter. No one knows how to measure that. Everyone's trying, but no one's figured out. So we use our very simplistic base ROI calculation as simply, did we by helping recruit and or retain or upskill the employee you had today? Did we save you more money than if you would have had to go get that employee net new? So we basically, the program has to pay for itself and then some for this to work. The bigger question of like what's happening when we make Americans more skilled and more competitive is our mission, but it's not something that companies are able today to calculate in their weekly and monthly ROI calculation with guild.”
2021-05-27 · Masters of Scale · Rapid Response: Upskilling and the war for talent, w/Guild Education CEO Rachel Carlson · IDENTIFIED FROM THE TRANSCRIPT
“And that's awesome because there are no other budgets coming out of HR that have a positive ROI, right? And so it's really fun because it means the chief people team gets to run like a really business driven program with a positive ROI. I'm thrilled about that, but that's not like why I get out of bed every morning is to help some company like STEM its retention problem. We all at Guild get out of bed every morning because there's 100 million Americans who are in trouble and need upskilling.”
2021-05-27 · Masters of Scale · Rapid Response: Upskilling and the war for talent, w/Guild Education CEO Rachel Carlson · IDENTIFIED FROM THE TRANSCRIPT
“Entirely around the worker and the competitiveness. That said, I believe deeply an incentive alignment and this can't be a philanthropically funded thing. There were plenty of companies that said, oh, we'll pay for people to go to college, we'll do these scholarships. Those budgets are puny because they don't serve the business. And so what I studied in graduate school and was working on the business plan for guild, we realized if this was going to work and if we were going to serve hundreds of thousands and then millions of students, we needed to make sure that the businesses who were picking up the bill felt like they had a compelling reason to pay for this every single year. And so the means of the whole thing is making sure the employers are well taken care of by meeting their ROI goals. And every client we have sees a positive return on investment for every dollar they put into their employees education. Most of those, the ROIs in like the high $280, some in the low $3.”
2021-05-27 · Masters of Scale · Rapid Response: Upskilling and the war for talent, w/Guild Education CEO Rachel Carlson · IDENTIFIED FROM THE TRANSCRIPT
“Hardest for me was universities. If they have an algorithm by which you get respected at a university, that algorithm is years of experience. And I was 30 young woman trying to convince these schools to take a risk on me. So I actually hired my dad, who luckily had done a whole lot of university partnerships in his day. I had worked for him at another point in my career. But I was like, dad, I need your gray hair.”
2021-05-27 · Masters of Scale · Rapid Response: Upskilling and the war for talent, w/Guild Education CEO Rachel Carlson · IDENTIFIED FROM THE TRANSCRIPT
“I mean, early on, it was a little bit just passion and persistence on behalf of me and the founding team today. Lucky, we've been so fortunate that it's a lot of times companies raising their hands saying we really have this massive problem and we don't know what to do about it. But early on, we were just hustling.”
2021-05-27 · Masters of Scale · Rapid Response: Upskilling and the war for talent, w/Guild Education CEO Rachel Carlson · IDENTIFIED FROM THE TRANSCRIPT
“Do you have on campus programs with any of the schools that have campuses, so there'll still be that availability for the folks who want to use it, but increasingly we're seeing even young people who would rather do their learning online and then build their communities in person.”
2021-05-27 · Masters of Scale · Rapid Response: Upskilling and the war for talent, w/Guild Education CEO Rachel Carlson · IDENTIFIED FROM THE TRANSCRIPT
“Program. So I love that program, and we think it's going to become pretty iconic the way waste management's doing it. Other companies are already thinking about following suit.”
2021-05-27 · Masters of Scale · Rapid Response: Upskilling and the war for talent, w/Guild Education CEO Rachel Carlson · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, it's really exciting waste management is such a cool example. They looked at their data. They were like, hey, look, a lot of our truck drivers and our folks who drive for us or repair for us, they're happy in their role, but they know that the middle class life they had may be different for their kids and their kids might want to go to college, might want to get skills before entering what historically used to be kind of like the bread and butter middle class careers that many 50 and 60 year olds have today. And so they realized that one of the retentive benefits they could create for their workforce, because truck driving, by the way, is so unbelievably competitive. If you get bored with what you're doing, Bob, we could connect you with a truck driving program. People are fighting for truck drivers right now. And they really didn't want to lose their great drivers to competition and to the rapid poaching game that happens. And so they thought, wow, what if we helped them send their kids to college or send their kids to digital boot camps?”
2021-05-27 · Masters of Scale · Rapid Response: Upskilling and the war for talent, w/Guild Education CEO Rachel Carlson · IDENTIFIED FROM THE TRANSCRIPT
“We call that the 40, right? Go to school for four years, work for 40. The 440 is dead, so dead. What's now is the every four. You're going to have to learn some sort of new skill every four years. Now, I don't know exactly who your listeners are, but if they're like you and me, Bob, we're probably some of the edge cases. Like you and I will learn the new Slack. And if somebody ever changes and builds the next Excel, we'll learn the next Excel. But for the vast, vast majority of Americans, literally more than two-thirds, they're going to be wholesale learning new technology every four years. And that's the reality that we're not totally reckoning with right now.”
2021-05-27 · Masters of Scale · Rapid Response: Upskilling and the war for talent, w/Guild Education CEO Rachel Carlson · IDENTIFIED FROM THE TRANSCRIPT
“Great question. So, the half life of a skill is now about four years. So if you're learning anything skills based, you are probably getting about four years worth. And so the future of work, the skills are going to evolve, right? We're going to move from a world where computers know how to do X and humans supplement it with Y to then where the computers do Y and humans supplement it with Z. And that's going to keep moving. But in any of those turns, we also have to give people the critical thinking skills, the core business, the core interpersonal and management skills so that we can all work together and hopefully manage the technology and have the technology manage us. We talk about stackable pathways for learners and that's what we're always thinking about.”
2021-05-27 · Masters of Scale · Rapid Response: Upskilling and the war for talent, w/Guild Education CEO Rachel Carlson · IDENTIFIED FROM THE TRANSCRIPT
“Two, you're helping that black talent say I'm also learning skills that are relevant, so there's unconscious bias being unpacked there, there's skills development, there's rectifying for lack of community investment that should have been offering those skills. So like there's a lot going on that was not part of the conversation prior to 2020.”
2021-05-27 · Masters of Scale · Rapid Response: Upskilling and the war for talent, w/Guild Education CEO Rachel Carlson · IDENTIFIED FROM THE TRANSCRIPT
“There's been wild acceleration actually from my vantage point. I'll give you a couple examples. One, we used to have a pretty hard time getting employers to talk about upskilling as a tool. After George Floyd's murder and the conversations around Black Lives Matter this summer and a lot of companies suddenly budgeting their diversity teams, we've had a tremendous amount of work with those teams saying, okay, how do you actually invest in your black talent, in your Latinx talent, in other populations that are underrepresented? And the answer in many cases is actually doing really specific upskilling strategies because those populations are often the same who haven't been given the opportunity to have a debt-free education or to have the elite four-year college experience at age 18. And so we found with one of our partners that their black employees who are using a learning and upskilling program are being promoted at 2x the rate of black employees who aren't using a learning and upskilling program. And in that, there's two things you're helping black talent highlight to their company. I'm investing in myself. Take a risk on me and then.”
2021-05-27 · Masters of Scale · Rapid Response: Upskilling and the war for talent, w/Guild Education CEO Rachel Carlson · IDENTIFIED FROM THE TRANSCRIPT
“Knowledge economy and our brain is the unit of production. And so I believe in a knowledge economy, your company should help nurture your brain”
2021-05-27 · Masters of Scale · Rapid Response: Upskilling and the war for talent, w/Guild Education CEO Rachel Carlson · IDENTIFIED FROM THE TRANSCRIPT
“Think this is a yes and conversation. You know, I think we need to have a country where people who work 40 hours a week can pay the bills and care for their family. And I think we should reward companies that create career paths versus companies that strictly lift the bottom wage but leave everything else pretty flat. And increasingly we have very squat pyramids in America in terms of the corporate hierarchy rather than more equilateral, if you remember that term from seventh grade or whenever we learned all our triangle shapes. And so I think that education, learning, and upskilling are part of the corporate responsibility. I could actually argue it makes way more sense for your company to be involved in your upskilling than your healthcare, right? When your body was the unit of production, right in the 20s, 30s, and 40s, it made sense why healthcare became a differential benefit is because you put your body to work every day when you showed up. But now most of us are in it.”
2021-05-27 · Masters of Scale · Rapid Response: Upskilling and the war for talent, w/Guild Education CEO Rachel Carlson · IDENTIFIED FROM THE TRANSCRIPT
“Go to school. And so increasingly, we offer upskilling like project management certificates from eCornell that are available at really affordable costs but come with an Ivy League professor in education or programs that teach people how to use Tableau and other analytics tools, data analytics are increasingly popular. And that feels more important than ever now that companies are in this war for talent and they can't just keep poaching from one another. People are realizing, oh my gosh, we really are going to have to build our own talent pipeline.”
2021-05-27 · Masters of Scale · Rapid Response: Upskilling and the war for talent, w/Guild Education CEO Rachel Carlson · IDENTIFIED FROM THE TRANSCRIPT
“Okay, so Yeah, I wish there were better terminology for this. Nobody has quite nailed it. So if you've heard something better, let me know what I don't like and what we try and avoid really viciously at Guild is the term low skill because I actually don't believe that people who'd get paid low wages are inherently low skilled. I think it's just often more a dynamic of the supply and demand of what we pay people for what they do. A lot of people do free work like childcare that we don't value either here in America right now. So when we talk about what we do, we're the only partner that can really provide upskilling to an entire company, but we are especially focused on the frontline worker. And that was so critical because in the 80s and 90s, a lot of the tuition programs or anything a corporation would fund in terms of upskilling and leadership development, it was almost exclusively going to white-collar white men in corporate headquarters. And so our goal was to really democratize it through the company so that more people could have the opportunity.”
2021-05-27 · Masters of Scale · Rapid Response: Upskilling and the war for talent, w/Guild Education CEO Rachel Carlson · IDENTIFIED FROM THE TRANSCRIPT
“For the last decade around future of work, around automation, and how many jobs are changing, around, I think, an increased awareness amongst the Fortune 500 that they have an obligation to take care of their employees, and especially if those employees are doing a job today that isn't going to exist 10 or 15 years from now. Companies are actually trying to figure out how do they take their frontline workforce and turn them into their middle skilled workforce, which is a really fun challenge we're working on.”
2021-05-27 · Masters of Scale · Rapid Response: Upskilling and the war for talent, w/Guild Education CEO Rachel Carlson · IDENTIFIED FROM THE TRANSCRIPT
“I mean, if I'm being honest, you say it as though we had some sort of intention, knowing that a big part of Guild's mission is advocating for workers, advocating for the frontline workforce population. We knew we weren't going to be practicing our values if the first time the world really, Guild only existed in a boom market in a 2015 to 2020. We didn't want to walk away from our values on our first tough day. So that was part of why we made the commitment. But we didn't know. We really didn't know what was going to happen. And the summer was really hard on not just a growth dimension, but just incredibly complicated. Our student numbers were growing, but the new partners put everything on hold. CHROs were saying, sorry, we're trying to keep our employees alive at work. We can't talk about upskilling and education. So it was a tough time for a marketplace. But over the last year, it's really come roaring back. And I think it's the acceleration of so many of the trends that we've been seeing come down the pipe.”
2021-05-27 · Masters of Scale · Rapid Response: Upskilling and the war for talent, w/Guild Education CEO Rachel Carlson · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, we decided to do that because it seemed to align all the incentives. So we get paid once the students are progressing term over term. So if somebody's on a four-year program, we're getting paid at the end of each term. If they're in a six-month program, it's at the end of the program.”
2021-05-27 · Masters of Scale · Rapid Response: Upskilling and the war for talent, w/Guild Education CEO Rachel Carlson · IDENTIFIED FROM THE TRANSCRIPT
“Yep, exactly. That's exactly how it works. And employers do it for one, a recruitment retention reason. Companies find that 25% of their high quality applicants come if they offer a great education program. It can create a real increase in the competitive set of attracting great talent. And they also do it obviously for upskilling. So a lot of companies are really, really struggling to upskill their employees for the future of work. And so we do a tremendous amount helping take the talent you have today and make them more prepared, whether that's moving them from a cashier's role into a pharmacy technology role or moving somebody from front of house in a skilled trade selling the tools to actually being able to be a carpenter or an electrician or an applied technology installer.”
2021-05-27 · Masters of Scale · Rapid Response: Upskilling and the war for talent, w/Guild Education CEO Rachel Carlson · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, marketplaces are fascinating and wild. So let's start with the core problem we're solving because it all make more sense. 100 million Americans over two-thirds of the workforce today in America need reskilling or upskilling in the next decade in order to be relevant, employable, and be able to survive in the economy of the next decade. The problem is those folks don't know how to find what school or program they ought to go back to, let alone what they ought to study because it's very hard to figure out what the future of work wants from all of us. If you have an 18-year-old who's applied to college, they use the common app or go to the college board or Naviance or US News and World Report Rankings, there is none of that for the working adult learner who's already in the job market and needs to upskill and reskill. So we started spending time with”
2021-05-27 · Masters of Scale · Rapid Response: Upskilling and the war for talent, w/Guild Education CEO Rachel Carlson · IDENTIFIED FROM THE TRANSCRIPT
“Experience. She isn't focused on the football game. She doesn't want to live in a dorm. She's hiring college or increasingly more so hiring a certificate program because more than 50% of our students are in non-traditional training programs. She's hiring it to get skills and she's hiring it for economic mobility. And so that population is actually thriving in this remote world. She wants to take classes after her kids go to bed or on a Saturday or Sunday afternoon when she can sneak in some time. But I feel tremendous empathy for the providers of education in the K-12 arena or for what I'll call the students who are hiring college for a coming of age experience. And that's the students who are eager to get back to the dorm rooms.”
2021-05-27 · Masters of Scale · Rapid Response: Upskilling and the war for talent, w/Guild Education CEO Rachel Carlson · IDENTIFIED FROM THE TRANSCRIPT
“So, when we talk about remote education, I think we actually forget to unpack it sometimes. So, you know, I have three-year-olds, didn't even try to teach them anything on Zoom this year. I feel horrible for the people with five, six, seven-year-olds. Because when you think about what we're hiring school for for our kids, it's social-emotional learning more than anything. When you think about high school, it's about socialization, teamwork, peers, sports, activities, finding yourself, getting away from your parents. I mean, there are a lot of things computers are going to do for us. Spelling is sort of irrelevant at this point. Multiplication tables are core skills, but you can also just ask the calculator. So a lot of that learning really is designed to happen in person. At Guild, we think about what is our student hiring us for. And a guild, our average student is a 32-year-old single mom, probably woman of color, probably lives in an excerb in America. She's not hiring college for the coming of age.”
2021-05-27 · Masters of Scale · Rapid Response: Upskilling and the war for talent, w/Guild Education CEO Rachel Carlson · IDENTIFIED FROM THE TRANSCRIPT
“It's pretty calm. There's not too many folks back. We opened it a little over a month ago to start allowing the parents of our daycare to come back. And then as of just a week ago, now that Colorado's pretty far long on the vaccination train, we invited anyone who is vaccinated and relaxed to start coming back in.”
2021-05-27 · Masters of Scale · Rapid Response: Upskilling and the war for talent, w/Guild Education CEO Rachel Carlson · IDENTIFIED FROM THE TRANSCRIPT
“We've had a tremendous amount of work saying, okay, how do you actually invest in populations that are underrepresented? We found with one of our partners that their black employees who are using a learning and upskilling program are being promoted at 2x the rate. For frontline workers, we know that the number one thing that can unlock economic opportunity for Americans right now is education and upskilling. And it turns out Americans know that too.”
2021-05-27 · Masters of Scale · Rapid Response: Upskilling and the war for talent, w/Guild Education CEO Rachel Carlson · IDENTIFIED FROM THE TRANSCRIPT
“Million Americans over two thirds of the workforce today in America need reskilling or upskilling in the next decade in order to be relevant, employable, and be able to survive in the economy of the next decade. The problem is those folks don't know how to find what school or program they ought to go back to, let alone what they ought to study. The summer was really hard. CHROs were saying, sorry, we're trying to keep our employees alive at work. We can't talk about upskilling and education. Over the last year, it's really come roaring back. It's the acceleration of so many of the trends around future of work, around, I think, an increased awareness amongst the Fortune 500 that they have an obligation to take care of their employees.”
2021-05-27 · Masters of Scale · Rapid Response: Upskilling and the war for talent, w/Guild Education CEO Rachel Carlson · IDENTIFIED FROM THE TRANSCRIPT