YouSaid · the spoken record

Rachel Jacobson

lines on the record: 22
first: 2022-02-03
most recent: 2022-02-03
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“From it. So the learning that I'm going to take is oftentimes we want perfection or excellence. And what we found is if we waited for those two things to happen, we were going to miss the boat. And the fact that we brought our SIM cup on NBC during the pandemic and we gained a ton of more fans that we doubled down on our social and digital. All of those pivots that we made, again, without all of the data and analysis, I don't regret any of that. It really has given us this incredible momentum heading into this year that might not have happened if we slowed down a little bit. So yeah, you are going to see a lot of big news coming out of our 22-23 and beyond.”
2022-02-03 · Masters of Scale · Rapid Response: Tapping a new generation of consumers, w/The Drone Racing League's Rachel Jacobson · IDENTIFIED FROM THE TRANSCRIPT
“I definitely feel like during COVID, you didn't have the luxury to do the analysis on a lot of things before you had to execute. And oftentimes so much analysis is done and you miss the moment, but it's just the way a company is wired to make sure that there is sign off across the board, that you've thought of every angle in turn, it was the first time I would say I was in more of an uncomfortable space of making decisions without all of the analysis before we had to hit go. And it worked out in our favor. And what I told the team is everything's not always going to go right, but we're going to put ourselves out there. And when it doesn't go right, we're going to learn.”
2022-02-03 · Masters of Scale · Rapid Response: Tapping a new generation of consumers, w/The Drone Racing League's Rachel Jacobson · IDENTIFIED FROM THE TRANSCRIPT
“It's so different from what I was doing at the NBA, but I love it. Like, I love the NBA for different reasons. It's almost like I've had the best of both worlds, as I say, but the excitement I have for where this sport will go, I see it through the eyes of my 12-year-old twins where their kids are going to grow up in a world that you talk about, I root for baseball. Like, this is my favorite drone racer. We will be part of that vernacular for us every day. It's like first aerial sport you can bet on, first race in the metaverse. We're on a pitch call and they're like, we want to do a drone race on the moon. I called Nick and I was like, Nick, drone race on the moon. He's like, yep, we spoke to NASA about that. You go sell it. And like I'm putting banners on the moon.”
2022-02-03 · Masters of Scale · Rapid Response: Tapping a new generation of consumers, w/The Drone Racing League's Rachel Jacobson · IDENTIFIED FROM THE TRANSCRIPT
“Of how we use these top technology companies to really reimagine where our sport goes in the future and to have those companies as part of the”
2022-02-03 · Masters of Scale · Rapid Response: Tapping a new generation of consumers, w/The Drone Racing League's Rachel Jacobson · IDENTIFIED FROM THE TRANSCRIPT
“Definitely, definitely, you better believe that we are trading notes. I got to DRL. I had a number of MBA team owners love what we were doing, want to figure out how to get involved. We also have NBA players that fly drones as well as other sports leagues. So there's been some really nice crossover there. And it's no surprise that the NBA continues to take such a leadership role with technology. And I look at a number of things that they've done and then I look at our drones. And our drone is the ball. But the difference between our drones are I can partner with a lithium battery company or a 5G network or a cloud computing company. And our sport literally can run on their product. So that is something very much on the roadmap for 22 and beyond.”
2022-02-03 · Masters of Scale · Rapid Response: Tapping a new generation of consumers, w/The Drone Racing League's Rachel Jacobson · IDENTIFIED FROM THE TRANSCRIPT
“We are focused on inspiring this next generation and starting with making STEM programs fun and cool and getting some of their favorite athletes and performers to be part of that curriculum.”
2022-02-03 · Masters of Scale · Rapid Response: Tapping a new generation of consumers, w/The Drone Racing League's Rachel Jacobson · IDENTIFIED FROM THE TRANSCRIPT
“So, our DRL Academy, similar to other sports, find their lane of what's really authentic to them. Well, STEM is very authentic to a drone racing league. We talk about middle school being one of the last best chances to get people interested and excited. And we've partnered with Steve Wozniak's Waz Ed, as well as Robotify, which is another leader in the robotics space. We are building curriculum to get kids excited. They don't have to be a championship drone pilot. They don't have to code as a full-time job. But the fact that they can grow up in a world that it's not just the traditional types of careers that maybe you and I grew up in is really an area that”
2022-02-03 · Masters of Scale · Rapid Response: Tapping a new generation of consumers, w/The Drone Racing League's Rachel Jacobson · IDENTIFIED FROM THE TRANSCRIPT
“I have my mother to remind me of that when she tells me she's tuning in, you can't forget about her demographic and she has her favorite pilot, which is Gab 707. She thinks he is fab.”
2022-02-03 · Masters of Scale · Rapid Response: Tapping a new generation of consumers, w/The Drone Racing League's Rachel Jacobson · IDENTIFIED FROM THE TRANSCRIPT
“Great question. So, TikTok, we're at two and a half million in really the last, I don't know, sixteen months. I already have two of the big five in our rear view mirror, and we are head first to get to be in the top three of the most followed of any of the global sports property. It is absolutely in our sights and achievable. But we have to put the right content out on that channel to make sure that people want to follow us and engage. If you were in Vegas, there was something for you. Whether you were 15 years old, 30 or 60 from the racing to the talent, to the miner own NFT in our activation space. And that's how we think of it is we want to be one of the most inclusive sports.”
2022-02-03 · Masters of Scale · Rapid Response: Tapping a new generation of consumers, w/The Drone Racing League's Rachel Jacobson · IDENTIFIED FROM THE TRANSCRIPT
“Well, we've entered crypto. We looked really early on when crypto started to heat up in the sports world of where did our demo sit and they love crypto. So there's a great overlap. So when you think about an omnichannel, we really cut across all of those areas. A top tier global sports property, entertainment, best content capture, digital social, and now crypto. It is this multifaceted organization, and that's really where you get the omni channel from.”
2022-02-03 · Masters of Scale · Rapid Response: Tapping a new generation of consumers, w/The Drone Racing League's Rachel Jacobson · IDENTIFIED FROM THE TRANSCRIPT
“So, yes, we have dubbed them tech setters. This was the most comprehensive research study that DRL had done. There's a lot that we knew on the surface. They're young, they're tech savvy, they're early adopters, but I wanted the data. And really what we found out is they just don't follow traditional stick and ball. They don't care how far Tom Brady throws a pass, but they love technology and they are really invested in what the future looks like. They love speed and we dubbed them tech setters because they are really guiding this next generation. They want to know the next iPhone that's coming out or the coolest gadget.”
2022-02-03 · Masters of Scale · Rapid Response: Tapping a new generation of consumers, w/The Drone Racing League's Rachel Jacobson · IDENTIFIED FROM THE TRANSCRIPT
“So NBC had been great partners of ours, but our season was not starting until the fall. They had avoided in programming, we had pilots around the world that could compete on our sim. So we really worked together on putting together a two to three month programming slate. You know, NBC was in dire straits. They looked at all these other sports that had been canceled. We do all of our production. So we were ready to dive in. We set our pilots up in their basements or their living rooms with all of the tech so we can air this.”
2022-02-03 · Masters of Scale · Rapid Response: Tapping a new generation of consumers, w/The Drone Racing League's Rachel Jacobson · IDENTIFIED FROM THE TRANSCRIPT
“I said yes to the job five days before the pandemic hit. I was in the city with Nick March 11th or 12th, I think it was, that weekend they were canceling sports and everything else, meeting an entire team over Zoom and trying to run a company during such uncertain times. There was no playbook there for what Nick hired me for. But I definitely put my head down”
2022-02-03 · Masters of Scale · Rapid Response: Tapping a new generation of consumers, w/The Drone Racing League's Rachel Jacobson · IDENTIFIED FROM THE TRANSCRIPT
“So, really, half of our season, we take bets on, the other half is a post-produced show that looks a little different. And as you can imagine, we're moving as quick as drones over here to put on our roadmap the in-person live to air events as well that you can bet on.”
2022-02-03 · Masters of Scale · Rapid Response: Tapping a new generation of consumers, w/The Drone Racing League's Rachel Jacobson · IDENTIFIED FROM THE TRANSCRIPT
“So betting for us was a new vertical. I come from a horse racing family. I think I was at the racetrack at five years old with my grandparents being at the NBA and having Adam Silver as someone who was very outspoken and progressive about legalizing sports betting, I saw this kind of several years in the making before it got approved in 2018. So from the time I was hired, I started asking, can you bet on drones? And we hadn't stood up a betting opportunity for our fans. Our sports straddles the live to air and the post-produced. So when you talk about the race in Vegas, that wasn't a race you can bet on. But the sim racing that we do that's live to air to bet, you can bet on.”
2022-02-03 · Masters of Scale · Rapid Response: Tapping a new generation of consumers, w/The Drone Racing League's Rachel Jacobson · IDENTIFIED FROM THE TRANSCRIPT
“I'm not going to tell you who won because we want everyone tuning in. But I was there. I was live in Vegas looking out on a spectacular course that we had set up during the first night of CES. You have the Vegas community that had never seen a live drone race. And then we had top tier talent with Weeezer performing a post-race concert. So it was really this intersection of sports, entertainment, technology. So it was epic. It was unbelievable.”
2022-02-03 · Masters of Scale · Rapid Response: Tapping a new generation of consumers, w/The Drone Racing League's Rachel Jacobson · IDENTIFIED FROM THE TRANSCRIPT
“12 month property because there are so many other events that we are doing year round to qualify pilots to do epic drone content stunts and capture and then we just hit two and a half million people on TikTok so we have a ton of social and digital”
2022-02-03 · Masters of Scale · Rapid Response: Tapping a new generation of consumers, w/The Drone Racing League's Rachel Jacobson · IDENTIFIED FROM THE TRANSCRIPT
“Yes, you have all of that right, the drone racing league is the world's premier drone racing property, so fastest drones in the world that we hand build with our brilliant engineers that are on the third floor in our office on 27th Street here in New York City. And the most elite and skilled pilots in the world, they don't just do it in real life. They also do it on our DRL SIM, which is the most true to life esports racing game. So think about NBA 2K or Madden. This is how people fly and race drones in the video game world. So yes, we run a season that tips off in the fall. It concludes late February this year. And then we are.”
2022-02-03 · Masters of Scale · Rapid Response: Tapping a new generation of consumers, w/The Drone Racing League's Rachel Jacobson · IDENTIFIED FROM THE TRANSCRIPT
“I have 12 year old boy girl twins, so you better believe drones are a hot topic. I had seen some of the Twitter streams. I knew that it was a sport really made for this next generation, but I did not have the sophistication all of the elements, how the pilots qualify, who the partners were. I thought about a tech-driven global sport that had so much opportunity”
2022-02-03 · Masters of Scale · Rapid Response: Tapping a new generation of consumers, w/The Drone Racing League's Rachel Jacobson · IDENTIFIED FROM THE TRANSCRIPT
“And he said, We got to get you back to sports. The industry has changed, and I'm not sending you back to just one of the other sports that are out there. So really, it was David putting that on my radar and literally a month later, I was approach to meet with the founder, Nick of DRL. And really from that first meeting with Nick, he talked to me about the sport he had now grown in five years, his vision for the future. You think about building a multi-generational fan base, how you look at social and digital media. So I really felt like he had me at hello and it moved pretty quick to the altar.”
2022-02-03 · Masters of Scale · Rapid Response: Tapping a new generation of consumers, w/The Drone Racing League's Rachel Jacobson · IDENTIFIED FROM THE TRANSCRIPT
“Drone Racing League had been a five year old property and really had just had incredible growth. Our CEO and founder Nicholas Horbachevsky Nick had an idea in a backyard when he was flying his own drone and to his credit he took this sport to a number of investors that saw what he wanted to build the next multi-billion dollar mainstream sport. When you talk about David Stern, I had met with David in the fall of 2019 and I had really left the industry three years prior to help run an HR tech startup that was all about investing in women and diverse groups. So David had talked to me. He was investing in a lot of early stage technology companies.”
2022-02-03 · Masters of Scale · Rapid Response: Tapping a new generation of consumers, w/The Drone Racing League's Rachel Jacobson · IDENTIFIED FROM THE TRANSCRIPT
“Drone racing league is the world's premier drone racing property, so fastest drones in the world. And the most elite and skilled pilots in the world It's a net new audience. They are younger. And if you are not planning for the future demos that are going to be your customers, your clients, you're going to age out really quickly. Every day. It's like first aerial sport you can bet on, first race in the metaverse. We're on a pitch call and they're like, we want to do a drone race on the moon. We spoke to NASA about that. And like, I'm putting banners on the moon.”
2022-02-03 · Masters of Scale · Rapid Response: Tapping a new generation of consumers, w/The Drone Racing League's Rachel Jacobson · IDENTIFIED FROM THE TRANSCRIPT