YouSaid · the spoken record
Rahul Purini
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- 2024-02-26
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- 2024-02-26
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“Don't think anime is small right now, and I think the influence of anime is going to only get better. It is already mainstream. You're seeing anime in the top 10 on Netflix shows almost every week in some country or another. It's featured in Thanksgiving Day parades. It's already on broadcast TV. And the other thing that I will highlight is the number of influencers and celebrities that are anime fans and are openly talking about anime fans is also only going up every day. And so that's also going to create more and more reach for anime. So yes, I do think anime will be bigger. It's huge now and I think it'll continue to grow and be bigger.”
2024-02-26 · Decoder with Nilay Patel · Crunchyroll President Rahul Purini on how anime took over the world · IDENTIFIED FROM THE TRANSCRIPT
“Do think the industry is going through a disruption, so there will be players that will succeed and there will be players that will not and will get consolidated and will not exist. The good thing though is as consumers will win because I think the companies that will successfully solve the problem for consumers will thrive and there will be Fewer companies, but there will be better service and better value for consumers.”
2024-02-26 · Decoder with Nilay Patel · Crunchyroll President Rahul Purini on how anime took over the world · IDENTIFIED FROM THE TRANSCRIPT
“Think the broader streaming services, the companies will have to figure out how to solve the messiness, the chaos that is in this for consumers right now. And I think a handful of platforms or streaming players will emerge as somebody that will solve that problem the best. So I expect there will continue to be consolidation and convergence to handful of players that provide either platform or service the best. I still think there is always place for companies that will serve specific audiences in a deep I like Kanchiro, we do believe that there is not only a place but also an opportunity to grow for companies like us. And I think our ability to win will depend on how best we service that anime fan and how focused we say on servicing them across their entire experience.”
2024-02-26 · Decoder with Nilay Patel · Crunchyroll President Rahul Purini on how anime took over the world · IDENTIFIED FROM THE TRANSCRIPT
“I think that's one component of it having the diversity of content that appeals to every segment of the audience in every region and also making sure that we have the ancillary services that allow them to exhibit their entire fandom. So the flywheel.”
2024-02-26 · Decoder with Nilay Patel · Crunchyroll President Rahul Purini on how anime took over the world · IDENTIFIED FROM THE TRANSCRIPT
“I think that's the biggest growth in near term, right? If I think about next two to three years, that's the biggest opportunity for us as a business and for the ecosystem and the anime ecosystem. So that's where we are focused.”
2024-02-26 · Decoder with Nilay Patel · Crunchyroll President Rahul Purini on how anime took over the world · IDENTIFIED FROM THE TRANSCRIPT
“Could act so it's definitely something that we are playing with. We don't find the technology to be there yet, but obviously we're also playing in other areas like personalization and discovery and how we can use generative AI in making that a better experience for our users. Yeah, a lot of different areas across the organization. We are testing AI.”
2024-02-26 · Decoder with Nilay Patel · Crunchyroll President Rahul Purini on how anime took over the world · IDENTIFIED FROM THE TRANSCRIPT
“AI is definitely something that we think about a lot of different workflows within the organization. Right now we are focused on one of the areas we are very focused on testing is our subtitling and closed captioning where we go from speech to text and how do we improve and optimize our processes where we can get the subtitles done in various languages across the world faster so that we can launch as close to the Japanese release as possible. So that's definitely an area where we are focused on. Dubbing not so much yet for a couple of reasons. Our dubs tend to be adapted dubs and they're not direct translation. It's a creative process. So we have teams that are focused on adapting the dubs to each region, humor. We also have the thing that we have to dub and we can't edit the animation itself. So we have to get the match to the lips.”
2024-02-26 · Decoder with Nilay Patel · Crunchyroll President Rahul Purini on how anime took over the world · IDENTIFIED FROM THE TRANSCRIPT
“There's interesting technologies in the mix there where you can add some value because you do have the direct both economic and creative relationship with the creators. You mentioned the delay for just dubbing. There are new technologies like SimulDub. There's simulcasting just to get at the same time. There's potentially AI in the mix. Are you thinking about those kinds of technologies?”
2024-02-26 · Decoder with Nilay Patel · Crunchyroll President Rahul Purini on how anime took over the world · IDENTIFIED FROM THE TRANSCRIPT
“The streaming and early access to shows from Japan with subtitles and dubs, right? So that is, I think, the biggest thing. The sooner we can provide them, the easier we make it available to them, both in however they want to watch it. Has been the single biggest driver for converting people over because pirate sites do provide that content as soon as possible, but then most of the time it is in handful of languages, maybe not the language they want. Sometimes they don't have the dubs. So if we can do that consistently and as fast as we can, I think that's the biggest opportunity we have.”
2024-02-26 · Decoder with Nilay Patel · Crunchyroll President Rahul Purini on how anime took over the world · IDENTIFIED FROM THE TRANSCRIPT
“They are a pirate and that the creators aren't compensated from that engagement. For us, it is being in that consideration set for those anime fans, helping them understand that they have a legal, credible way to experience that is value adding and that is convenient. Part of it is also what you hit on Eli, which is the confidence that these services will honor what terms they've committed to each of the fans.”
2024-02-26 · Decoder with Nilay Patel · Crunchyroll President Rahul Purini on how anime took over the world · IDENTIFIED FROM THE TRANSCRIPT
“You're absolutely right. The onus is on us as organizations that are serving this fan base to make these services so convenient, so compelling, and so competitive that the fans will choose to move to these official sources rather than pirate. Like I said, these are, I think these businesses are still emerging and evolving and we are all figuring out how to best serve this audience. Do we have speed bumps along the way? Yes, and I think we are trying to learn and do the right thing for the audience. You're right. Like I think we have to make these services so convenient and compelling that fans will switch from piracy to these official sources. And part of that is pricing. Part of it is the experience part of it is the convenience of where and when they can access this. Part of it is also education. A lot of these unofficial sites seem legitimate. Nobody knows that.”
2024-02-26 · Decoder with Nilay Patel · Crunchyroll President Rahul Purini on how anime took over the world · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, so like I said, it is for us primarily a top of the funnel play where we want to engage new audience, give them the ability to connect and watch something before they get into subscription. So we have not invested in our own sales team or going to upfronts. So we are primarily a programmatic shop. So we monetize those ads programmatically because I think what we are focused on is building that customer relationship and bringing them along into that funnel so that they can sign up for a subscription service when they're ready.”
2024-02-26 · Decoder with Nilay Patel · Crunchyroll President Rahul Purini on how anime took over the world · IDENTIFIED FROM THE TRANSCRIPT
“So, we know that there is a segment of our audience that is not ready to be a paying subscription user. And we want to still continue to build and maintain a relationship with them. That's why we have a WAD component on our service. There is a small portion of our catalog available for free ad supported on our service. And this is just another extension of that. So for those fans that are not ready to be paying subscribers, we want them to continue to watch anime, engage it, and we want to build a relationship with them. So the fast channel allows us to do that as well.”
2024-02-26 · Decoder with Nilay Patel · Crunchyroll President Rahul Purini on how anime took over the world · IDENTIFIED FROM THE TRANSCRIPT
“We definitely think that it is another channel for us to connect with audience and bring them into our ecosystem. We don't believe that we'll become the primary way audience will engage with us. The reason being twofold for us. One, we have a very large catalog and it is like every other entertainment service, discovery is a challenge. And so when especially when a new fan comes in or a casual fan comes in, knowing what to watch is a challenge. And so what we are trying to address with our linear channel is that curated experience. So we are able to curate an experience that we know will appeal to if new anime fan and once they're interested in that, they can come into our VOD service to have a deeper experience. So part of the objective is to curate an experience that we can use to bring people into our ecosystem. Part of it is also”
2024-02-26 · Decoder with Nilay Patel · Crunchyroll President Rahul Purini on how anime took over the world · IDENTIFIED FROM THE TRANSCRIPT
“Just launched a free ad supported channel, a fast channel. That's what my analyst friends in the industry call it. It's a good acronym. A lot of people think that that is the future, that we're, not only does it already feel like we just went back to cable with how many services we have to buy, but now the future is turn on a grid guide, open a channel on 2B, and there's some ads in it and it's free, which is all totally back to the future now, only with a lot of technology in between. But you're making the bet, you have a fast channel in so many services. Does that feel like an ancillary thing? Does it feel like that is where consumers will default to? That's where you're going to initiate customers. How are you thinking about that bet?”
2024-02-26 · Decoder with Nilay Patel · Crunchyroll President Rahul Purini on how anime took over the world · IDENTIFIED FROM THE TRANSCRIPT
“It's starting to show up more. I still think it's early days for streaming. I think there will be paradigm shifts that will happen because of this exact tension and the messiness that the consumer is finding because they don't know which show is where. And that's all going to get addressed in my mind. For example, we think we're noticing it from our fans, right? They have a hard time managing all these services. So we just launched Country Roll as a la carte channel on Amazon Prime as an add-on to Amazon Prime. And we're not only finding that we are attracting a set of audience that we weren't able to reach before, but we are finding that audience prefers that experience because they have one place they can go to to get all of their entertainments, subscription services. It's easy, convenient. So I think that will continue to play out because it's not working for the consumer.”
2024-02-26 · Decoder with Nilay Patel · Crunchyroll President Rahul Purini on how anime took over the world · IDENTIFIED FROM THE TRANSCRIPT
“I think the tension was always expected to show up. It was just a matter of time because when it was one or two players, it didn't play out. And now when you have so many players and there is a fight for the consumer's attention and share of wallet.”
2024-02-26 · Decoder with Nilay Patel · Crunchyroll President Rahul Purini on how anime took over the world · IDENTIFIED FROM THE TRANSCRIPT
“As well as non streaming benefits is how we've structured our peers. We feel the same pressure that our general entertainment partners are feeling in terms of churn and focus on retention. It is a huge priority for us because fans are making choices in terms of which streaming service to keep, especially if you are number two or number three or number four. And so we work really hard on making sure that we provide value both within the streaming service through the content we are bringing but also beyond the streaming service. Like we launched a benefit within our streaming service that we call County Roll GameVault, which is a set of free-to-play mobile games that are available to our subscribers. So if a subscriber doesn't have a show that they are watching right now, we're offering them other things that they could be doing as part of their membership.”
2024-02-26 · Decoder with Nilay Patel · Crunchyroll President Rahul Purini on how anime took over the world · IDENTIFIED FROM THE TRANSCRIPT
“Right, like we've always known that we're not going to be the only subscription service for our fans. We are going to be number two or number three. We currently offer tiers in our service, but they're all within our subscription streaming service with no ads. And we differentiate them in a couple of different ways. One is product features, like you talked about, simultaneous streams, number of download for offline viewing is available or not, number of downloads, quality of streams, things like that. The other approach we have also taken is the non-streaming benefits we provide in each of those tiers. So for example, on our second tier, we offer e-commerce benefits. On our third tier, we offer access to special events and some consumer product, access to consumer product goods or swag bags and things like that. So for us, it is a combination of both streaming fees.”
2024-02-26 · Decoder with Nilay Patel · Crunchyroll President Rahul Purini on how anime took over the world · IDENTIFIED FROM THE TRANSCRIPT
“I want to talk about broadly the dynamics of the whole streaming industry now because Crunch Earl is very special inside of that whole bucket of things. The big streamers, at least in the United States, the Netflixes, the Maxes, the Paramounts, they're all contracting. They're all limiting password sharing. They're all introducing ads. They're just trying to get more money out of maybe a fixed user base. And it feels like they thought everyone would buy every service and that never was going to pan out. And now maybe you'll buy one in a couple ancillary services and that'll be it. Crunch Rule is not that strategy, right? You've never aspired to be the first subscription. It's always the second subscription. How do you think about your growth in that world? Would you add ads? Are you just trying to grow the number of total subscribers? Would you have tiers of quality? How are you thinking about that kind of segmentation that we're seeing the big streamers all do?”
2024-02-26 · Decoder with Nilay Patel · Crunchyroll President Rahul Purini on how anime took over the world · IDENTIFIED FROM THE TRANSCRIPT
“We look at it, it hasn't been the case for us yet, right? Yes, there is a show that we will greenlight knowing that majority of the audience will be on mobile, but it's typically not that, hey, we are buying this and it'll only be on our mobile audience.”
2024-02-26 · Decoder with Nilay Patel · Crunchyroll President Rahul Purini on how anime took over the world · IDENTIFIED FROM THE TRANSCRIPT
“The game console audience and the TV audience may be not so much, but we do find different behaviors, viewing patterns, preferences between our mobile audience and our large screen format audience, because I think it all comes back to context and what they are doing, where they are and what they are watching. More importantly, where we find the difference is different regions have different preferences, right? Like, so we see if you're in India, you're into action and adventure and sci-fi. Whereas if you're in France, you're more open to slice of life or more artistic shows. So that also influences our content strategy, right? Like so in terms of do we have enough variety to serve all our regions? And if so, where are the gaps and where do we go invest or ask our partners to invest in things like that?”
2024-02-26 · Decoder with Nilay Patel · Crunchyroll President Rahul Purini on how anime took over the world · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, it's usually a prioritization activity that our product and engineering team makes every day. It comes up to me when it requires more investment than we budgeted for or a change in priorities that might impact one of our major initiatives. That's when it comes up to the leadership team to weigh in on.”
2024-02-26 · Decoder with Nilay Patel · Crunchyroll President Rahul Purini on how anime took over the world · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, because there is a huge overlap between gaming audience and anime audience and anime fans wanted to experience anime through their consoles. So we've been on all the PlayStation devices, Xbox, and even also on Nintendo Switch for a long time now. So on the TVs, we just announced that we are going to be releasing our new Samsung TV app. So we're, again, focused on region by region. Terms of RTV”
2024-02-26 · Decoder with Nilay Patel · Crunchyroll President Rahul Purini on how anime took over the world · IDENTIFIED FROM THE TRANSCRIPT
“We are on Android, we've been on Android for a TV platforms for a long time. We are on all of our console, gaming consoles as well. That's”
2024-02-26 · Decoder with Nilay Patel · Crunchyroll President Rahul Purini on how anime took over the world · IDENTIFIED FROM THE TRANSCRIPT
“Us, it becomes a prioritization activity. Like you said, it is an investment we know we have to make. So we look at it as a prioritization activity where we look at where is our audience, what are they using to engage in their entertainment choices and how do we serve most of them with our investments. So we use that to prioritize. So is there one framework and one code base that we can develop and deploy multiple times? So that's one automation is the other thing, right? Like building frameworks, building automation into our CICD pipeline also gives us some efficiency into how we publish these things and how we test and release these things. So it's a combination of those things. We have to invest. It does take time and effort. We have to have focus teams, but then it's just a question of where do we put those resources so we get the biggest bang for the work.”
2024-02-26 · Decoder with Nilay Patel · Crunchyroll President Rahul Purini on how anime took over the world · IDENTIFIED FROM THE TRANSCRIPT
“A lot of bugger ports? A lot. I don't know. I do file them. I am an engineer by training, so I came through engineering organizations and product organizations. So I still like to spend time within the product and share my feedback back to the teams. They appreciate it sometimes. They don't sometimes, but I do it fairly often.”
2024-02-26 · Decoder with Nilay Patel · Crunchyroll President Rahul Purini on how anime took over the world · IDENTIFIED FROM THE TRANSCRIPT
“How often do you file bug reports? My dream is to, if I ever end up running a company with an app, is like, I'm just. Give me a custom button that has a bug report button on the first screen, and I'll just file them all day long. Do you file a lot of buggers?”
2024-02-26 · Decoder with Nilay Patel · Crunchyroll President Rahul Purini on how anime took over the world · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, so we definitely are focused on it. We have teams very focused on both our iOS and Android apps. We have been releasing updates very regularly. And I expect your team members will notice that those apps are getting better and better every day.”
2024-02-26 · Decoder with Nilay Patel · Crunchyroll President Rahul Purini on how anime took over the world · IDENTIFIED FROM THE TRANSCRIPT
“For example, it depends on if they are watching it on their phone, how they want to position it, what color and size, which is very expected, right? But then also when they're watching it on a big screen TV, what do they want it to be? In addition to that, because this is primarily Japanese content, you have a lot of text on screen that's embedded in the animation, in the visuals. And so we provide a way for fans to be able to have those translated on screen as well. And so that is custom subtitling capabilities we provide and fans get the ability to turn those on or off because sometimes it could be very busy. Sometimes fans love it. So we give that flexibility for fans to do that.”
2024-02-26 · Decoder with Nilay Patel · Crunchyroll President Rahul Purini on how anime took over the world · IDENTIFIED FROM THE TRANSCRIPT
“It depends on where I am, my context, right? So sometimes I'm watching while I'm doing something else, dubs are right for that. Sometimes I want to have a conversation with my 14-year-old about a new show that's out. I go watch the subtitles or I can engage the conversation in that conversation with her. So for me, it's about the context.”
2024-02-26 · Decoder with Nilay Patel · Crunchyroll President Rahul Purini on how anime took over the world · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, it is definitely something we think about when we think about UX, when we think about search, when we think about even something as standard as a video player options, right? Because one example I'll give you is anime fans like to watch their shows as soon as they come out. And most of the time when the show comes out, it's only available subtitled. And a couple of weeks later, the dub is available. And we find that fans watch shows subtitle and then they go back and watch shows dubbed. But sometimes they switch in between. And so giving them the ability to switch and experience it within their current environment is definitely something that they prefer. And also in the subtitled, how they engage with subtitled is also very unique. So all of those things we think about when we say we want a purpose-built experience for anime. Yes, we do push on the UX and the UI.”
2024-02-26 · Decoder with Nilay Patel · Crunchyroll President Rahul Purini on how anime took over the world · IDENTIFIED FROM THE TRANSCRIPT
“Are paying for a service and they have a benchmark on what that service should be, and they expect the same from all of us. And that also requires a constant investment and innovation and keeping up with the technology, but also consumer expectations on what they want their streaming apps to be able to do. That's the other reason we continue to invest in product and engineering. And finally, I think as an anime focused company, we also believe that we need to and we want to provide a purpose built experience for our fans. Otherwise, they can go get these shows anywhere else. And so that's something we try to bring to our streaming experience as well in terms of learning how our fans want to consume their anime as part of a streaming service and how do we make that better and how do we make it more uniquely an anime experience.”
2024-02-26 · Decoder with Nilay Patel · Crunchyroll President Rahul Purini on how anime took over the world · IDENTIFIED FROM THE TRANSCRIPT
“We're still working on it. I don't think that problem is solved. There are a lot of components of the streaming stack that are built out that you can take and are continuing to evolve and you can leverage. And we do the same, right? Like whether it is cloud-based components or open source components, we leverage those because that gives us the ability to get to market quickly and do this more efficiently. But we don't believe it is a white label OEM take it off the shelf, put your brand on it, launch it and you're done kind of thing, which is why we are investing in that product and engineering team and continue to focus on improving that experience. The other thing that I would say is consumers are also, they don't differentiate between Netflix and other general entertainment services and Crunchyroll and what they expect from those streaming services because from their perspective”
2024-02-26 · Decoder with Nilay Patel · Crunchyroll President Rahul Purini on how anime took over the world · IDENTIFIED FROM THE TRANSCRIPT
“Of things I would say. One is that singular focus on that audience has been a real helpful mechanism to hold all of those groups, the competing groups that you talked about in a place focused on the same thing. So we ask ourselves, what is And also, what allows us to stay true to our North Star, our mission, our purpose, that's a big way we hold those teams to making the right decision. Number one. Number two, data and being analytical in our decision making has been other thing, whether you are creative and content focused team, whether you are product and engineering focused team, whether you're a digital marketing performance growth team. data support addition making is baked into our culture and that's been another way we've been able to make all of these teams work together in a good way most of the time”
2024-02-26 · Decoder with Nilay Patel · Crunchyroll President Rahul Purini on how anime took over the world · IDENTIFIED FROM THE TRANSCRIPT
“Get the clarity on who owns Edition, which team, or which leader owns Edition, and what do we hold them accountable as they make that edition? Where do they get input from? Who do they allow to influence that edition? How do they communicate the dish, who needs to support it? So that clarity has been really helpful being able to publish that for each of the important editions to the entire organization. So the entire organization knows who owns it and how they can influence it. That's been really helpful. The other mechanism that we use is the traditional OKR process. So we use the objective key result framework to make sure that we are focused on what we need to be focused on and we publish that on a six-month basis and we use that to hold ourselves to our priorities. So the combination of those three things”
2024-02-26 · Decoder with Nilay Patel · Crunchyroll President Rahul Purini on how anime took over the world · IDENTIFIED FROM THE TRANSCRIPT
“I think I've had a couple of different ways. I have my leadership team, we call it the senior management team, which is a combination of leaders that run those business units I mentioned, as well as leaders that run the functional groups. So that team, we have a mindset of first team where we believe we are the first team of the leaders in that team act with that mindset where we are focused on the objectives of the company. And so that's a big part of our decision making framework, if you will, meaning like we start with what's right for the company, what do we do in terms of achieving our objective. And then there are a couple of other frameworks we bring to bear, right? One, there's a framework we use, which is a variation of RAC or URDA, whatever you want to call, that we call OS, own veto influence support. So one of the things that we've spent time over the last couple of years is”
2024-02-26 · Decoder with Nilay Patel · Crunchyroll President Rahul Purini on how anime took over the world · IDENTIFIED FROM THE TRANSCRIPT
“It's a preference thing. I do have digital copies because I prefer to have access to them outside of my FS subscription service. And it is also immediacy when I want it. So there are use cases where I would say, yes, I would definitely recommend it for customers, depending on what the use case is, but they should understand what they're paying for and what is guaranteed in that transaction.”
2024-02-26 · Decoder with Nilay Patel · Crunchyroll President Rahul Purini on how anime took over the world · IDENTIFIED FROM THE TRANSCRIPT
“I'm in this business, so I understand what the terms of service are. I know that while it is a transaction and I get access to it, the terms of service is really clear in most of these platforms that it could go away depending on what's happening with the service. So I understand that, but I also know that I'm in this business and I have an understanding of these terms of service and that might not be the case with a broader general audience.”
2024-02-26 · Decoder with Nilay Patel · Crunchyroll President Rahul Purini on how anime took over the world · IDENTIFIED FROM THE TRANSCRIPT
“I think it's a really good point, Nil. I think as customers buy stuff, make it a transaction, there is an expectation that similar to the physical world that they own the copy. But given how digital ecosystems work and how new these ecosystems are and how the terms of service of these ecosystems are set up, it is definitely something that is evolving. And so the adoption, the evolution of the ecosystem and the digital media itself is what I think is creating this confusion. We acknowledge that it is not the most convenient thing for the customer. So we're trying to do right by the customers while staying focused on being able to create an experience for our overall global audience and keep our resources and teams focused on what would help us bring the best experience for the broader audience.”
2024-02-26 · Decoder with Nilay Patel · Crunchyroll President Rahul Purini on how anime took over the world · IDENTIFIED FROM THE TRANSCRIPT
“As people reach out to us through customer service, we are responding and handling each of those requests as they prefer.”
2024-02-26 · Decoder with Nilay Patel · Crunchyroll President Rahul Purini on how anime took over the world · IDENTIFIED FROM THE TRANSCRIPT
“It could be that they get access to a digital copy on any of the existing other services where they might be able to access to. It could be a discount access to our subscription service so they can get access to the same shows through our subscription service. So we're trying to make it right based on each user's preference.”
2024-02-26 · Decoder with Nilay Patel · Crunchyroll President Rahul Purini on how anime took over the world · IDENTIFIED FROM THE TRANSCRIPT
“Set some context. And as we look at usage of that and the number of people that were redeeming those and using them, it was just not a feature that was available in Crunchyroll and isn't in our roadmap. And so as we announced the sunset of animation, the users that had bought those physical home video will not be able to have access to the digital copies on the Crunchyroll service. I will say these are customers that we value a lot and are working really hard directly with each one of them to ensure that they have an appropriate value for what they got in the digital copy initially.”
2024-02-26 · Decoder with Nilay Patel · Crunchyroll President Rahul Purini on how anime took over the world · IDENTIFIED FROM THE TRANSCRIPT
“Part of Funimation, you mentioned it's all one Crunchy Roll now. It's been three years since that deal. You said it's the right holding company at the right time. But there's some costs to all this change. Crunch Roll just announced that the digital libraries that Funimation customers had purchased will be affected by the roll up into Cruncher Roll. And some of those purchases will go away. Why is that happening? Just to set...”
2024-02-26 · Decoder with Nilay Patel · Crunchyroll President Rahul Purini on how anime took over the world · IDENTIFIED FROM THE TRANSCRIPT
“Yes, and would we pursue them when they make sense? Yes. But I do feel like we are in the right place, we have the right structure to focus on our future.”
2024-02-26 · Decoder with Nilay Patel · Crunchyroll President Rahul Purini on how anime took over the world · IDENTIFIED FROM THE TRANSCRIPT
“We feel like we are structurally, we are in the right place, we are in the right holding company so that we can go attack the opportunity that's in front of us. Will there be potential inorganic opportunities to add to our current growth?”
2024-02-26 · Decoder with Nilay Patel · Crunchyroll President Rahul Purini on how anime took over the world · IDENTIFIED FROM THE TRANSCRIPT
“For over 100 plus years, there is tremendous amount of experience and expertise and infrastructure within Sony Pictures Entertainment. All of that is available to us to tap into as we grow this. So it's been really a great place for Crunchyrol to land and focus on the growth given the support we've seen across the board.”
2024-02-26 · Decoder with Nilay Patel · Crunchyroll President Rahul Purini on how anime took over the world · IDENTIFIED FROM THE TRANSCRIPT
“Technically Control is a joint venture between Sony Pictures Entertainment and Anaplax, Anaplax, which is part of Sony Music Entertainment Japan. But both of those companies are wholly owned by Sony Group. So we are essentially part of Sony Group. We operate independently, but we are consolidated into the Sony Pictures Entertainment for the purposes of financials and reporting and things like that. But it's been a great place for us when we were Funimation and now as Clunchy Role because Sony is a Japanese company, has history and into anime has been in anime for a long time, both in Japan and globally. They think very long term strategically and long term. All of those things have helped us. In addition, as I said, we are part of Sony Pictures Entertainment. As you know, they've been in the business of taking content from America and taking it to global audience.”
2024-02-26 · Decoder with Nilay Patel · Crunchyroll President Rahul Purini on how anime took over the world · IDENTIFIED FROM THE TRANSCRIPT
“I think we are very much one crunchy role now, but there's still ways of operating that have come together from those different companies, and we are still working through that.”
2024-02-26 · Decoder with Nilay Patel · Crunchyroll President Rahul Purini on how anime took over the world · IDENTIFIED FROM THE TRANSCRIPT
“I think we are a combination of legacy and history and experience from all of those companies. We have people that have been part of some form of this company for about 20 plus years. There's a lot of team members. So we are a combination of all of that legacy and experience. But we are one crunch it also. When we did the largest merger recently, like in 2021 that you said when we put Funimation and Crunchy Roll together, we very intentionally said we are going to be one brand, one team, and one service, and we're going to be crunchy roll. That's because we recognize the complexity of putting two companies of that size together and the work that we needed to do to get to a very cohesive culture. That was the starting point. Work in progress, two and a half years in. We are through majority of that integration.”
2024-02-26 · Decoder with Nilay Patel · Crunchyroll President Rahul Purini on how anime took over the world · IDENTIFIED FROM THE TRANSCRIPT